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The Role of High-Converting Copy in Content – EP. #211

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The Role of High-Converting Copy in Content

You can listen to the full episode here.

High-converting copy is more than just pretty words on a website.

If you are struggling to get your audience’s attention, or turning traffic into actual paying customers, you might have a conversion copy problem.

Thanks, Jenn, for sharing with the Content Is Profit family your journey and high-converting copy secrets!

If you want to learn the principles with which Jenn has helped her clients generate over $14 million, you need to listen to this episode.

Some of these conversation’s #GoldenBoulders are:

✏️ The Simplest Way To Learn Copy That Pulls People’s Strings!

✏️ Turning Your “Weird” Into Your Copy Secret Weapon

✏️ The 8-Minute Email Method!

✏️ And Much More…

👉 Make sure to subscribe to the Content Is Profit Podcast!

Tune in and enjoy!

Episode Transcript

  • The Role of High-Converting Copy In Content : []

    LuisDa: That's right. We are back with episode 210, and we bring you somebody that's a veteran in the world of publishing someone that has leveraged their content to build a national.
    Fonzi: Brand that is RA shout out to Mr.
    Adam Shabel for introducing us to today's guest who has recorded over 600. Let me repeat that. 6 0 0 600 podcast episodes while growing his reals. State investment company with which he has purchased over 50 million in assets in the last 18 months.
    LuisDa: Absolutely amazing. He's a founder and CEO of week close notes, our feature speaker and educator at dozens of investment clubs and real estate workshops across the country and the podcast [00:01:00] host and the host yeah.
    Podcast. So what happened with the podcast? Of the no closers
    Fonzi: show. I totally missed that word, but it's okay, please. Welcome. They wanna only Mr. No closer and winner of the just made up prize for the best yard in Texas. It's God cars. What's us. Scott cut.
    Scott: what's going on, fellows. What is going on? I figured you'd have just, I figured you'd have some new walkout music just walk in that, not just walk in that, just walk in that, you know what I mean?
    Fonzi: That's about it. We, we, we gotta, we gotta start putting in the form where we bring people in just telling them like, Hey, make sure you bring your dance moves
    Scott: or, you know, or like in baseball, like you have your walkout music to the park, you know, I thought would be like, The, the equalizer, boom or yo or little, yeah.
    Yeah. That that'd be pretty good.
    Fonzi: Pretty good. May you know when we have the actual DJs on the show, eventually one day's gonna have that stuff. Yeah. [00:02:00] It's gonna be amazing. Scott man. Thank you so much for being here. I'm extremely excited. Uh, I think you're the guess, honestly, that has the. Podcast episodes, but it goes way beyond just that.
    I mean, when I talked to you on the phone and you told me everything that you do, and you know, the platforms that you're in, how invested you are into publishing, honestly, my mouth just dropped open. I was like, Wow, this is absolutely amazing. We need to discuss this on the show. So before we get into that, who is Scott Carson, right.
    For those that don't know who
    Scott: you are. Yeah. So I call Austin, Texas home picture of my backdrop here for watching his live or catching on the YouTube replay later on. Uh, Austin's been home. I've been an active real estate investor for over 20 years. Been an active marketer for roughly about 25. And, you know, I, I love what I do.
    I love working with real estate investors, both seasoned and brand new to help them kind of expand their audience because I'm a big believer, no matter what you're in, whether you're selling real estate, [00:03:00] selling notes, selling tiddly, wink, or whatever, we're all in the media space these days. And so that's, that's one thing.
    Pride ourselves on as being a media expert. And, uh, we've done a really good job with our niche in the, the distressed notes space is a niche within the real estate C. And, uh, that's why they called me the note guy. I'm the guy that started sharing videos of what me going out, looking at properties or breaking down assets years ago.
    And yeah. Um, you know, we've just leveraged our media expertise and our audience and always embraced it kind like not, we don't need to go viral. We just need to make, get it out in front of one person. Sure. And, and grow that way. And so we went. Yeah. And you know, that's, that's a little bit about me. Love to love to cook.
    Yeah. You, you, uh, like to garden little small backyard as well, too. Love to travel, but since we're not travel that much, we're, we're, we're spending time having some fun
    Fonzi: here. Yeah. Scott, you're gonna have to send us some pictures of your yard. So then we can put 'em, you know, as an overlay right here, when we're talking about it, after you told me.
    That you have that awesome yard and you grow all these things. I was like, man, I [00:04:00] wanna see it. It sounds
    Scott: so basic. You could go to my Instagram and check it all out in there. We'll share my personal Instagram. I just picked a big yellow belt pepper off it just like three minutes ago, walking outside. So, yeah.
    Beautiful.
    LuisDa: Um, you know, before fun started asking the real smart questions and the fun ones, right? Like I'm very interested. You, you mentioned an niche with, within a niche, right? Like, and uh, I remember like when we first started our journey as entrepreneurs, not it's that long ago, like you like were five years in, right.
    But I remember having a very hard time trying to see okay, where like, what's my niche. Like I, I do, we really need to choose a niche. Right. And everybody there that we looked up to that people are coaches. Everybody is like, you guys have to figure out what that niche is. Right. What we picked was a process, right?
    Like we were like, ah, we don't wanna be the people in the social media for the fitness. We don't wanna be the fitness, the social media thing for the dietician. Right. We don't wanna pick that because we're, we weren't passionate about it. We're passionate about the process and the systems that we build that can.
    Two, a wider, like a, a wide range of people that published. Right? So we, [00:05:00] that was our specific pick. Now I'm curious, how was that journey for you? Because I know everybody, like a lot of entrepreneurs starting their journey. That is a very big roadblock and I believe that they have to crush from the very beginning to be able to grab some traction.
    So how was that part in there
    Scott: for. So with real estate investing, like many people go to workshops and seminars and they what's sold is a bad lie in the real estate industry. And I piss people off all the time when I say this is that. Yeah. When people go networking to real estate, clubs or expos, it's always about, Hey, learn this new tool to add a tool to your tool belt.
    Okay. And so there's all different things and niches, and I'm a big believer, like, listen, you're gonna get better with one tool. And knowing that one tool, like the there's a guy replacing his roof, two doors down for me yesterday, those guys didn't have a saw and a ruler and all these tools, they had their damn hammer, cuz that's what they're using most of the time.
    Yeah. And so that's what you have to look at. You go deeper versus going wide and a lot of people wanna go wide. Well, their message gets watered down cuz they're not. [00:06:00] The expert on one specific aspect. Now, if you can identify one niche and really do a deep dive on that, become the expert in the niche, it'll boost your searchability.
    It'll also add value to your audience because that you'll be the person that people go to to talk about notes or going about content or pod, you know, Mon monetize your podcast or video distribution or whatever it might be going deep is always gonna be much more efficient than going wide. Cuz if you're going wide, you're gonna spread yourself out too thin.
    And there's enough people going white, like there's so many entrepreneurship podcasts out there. It's so generic. Mm-hmm, so many. Yeah. There's so many real estate podcasts out there that are so generic. People want to go for specific things. And that's why the niche is so viable. And when we, when I started diving in the note space back in 2008, I was leaving the mortgage industry.
    We had a big upturn with a great re great recession here in the United States taking place. And so I said, let's just hang our hat on that because that's what's available. And then when I started looking and research. Yeah, there was only a couple [00:07:00] other people that were doing it. Yeah. And no, nobody was embracing, you know, real world marketing strategy.
    It was all like the dark ages. Let's go knock on some doors or send out a million letters and postcards. I'm like, nobody wants to do that. So I always make the joke to, Hey, it's the 21st century. And Scotty is here to beat me up and I'm giving her all, she's got captain.
    Fonzi: I love it. So let's talk about that.
    Let's talk about, you know, the dark ages. how you notice that. And then you saying it is time for Scotty to take over, right? Like what was it that H how did you notice that in the first place? I mean, you say you had marketing experience in the past, but what made you say I'm going all in into media? Right.
    And Gary V says this very well. He. Now, every company is a media company first and. The other company. Right. And you are the clear example of
    Scott: that. So I'll give a great example is I was doing YouTube videos and not really being focused on I'm actually on my second YouTube channel. Cause my first one got shut [00:08:00] down somehow.
    But anyway, I was traveling the country literally back in 2010, I sold everything that I owned except my dog and my truck and some clothes. And I was traveling the country and I went, I spoke four nights in a row at four different investment clubs, one in San Antonio, one in Austin, one in San Diego, one in.
    And every night when I walked in before people even knew who the heck I was, I had my comment. Hey, you're that note guy? I was like, you're that note guy? I was like, ah, YouTube's working. It's a powerful tool. And my audience is telling me how to brand myself. Yeah. And they didn't say you're the real estate guy.
    They didn't say you're the fixed and flip guy or the apartment guy that you're the note guy. And that stood really strong. That was one major moment. The next moment was actually, uh, Halloween. Of 2015, I was in Las Vegas at an event and I heard Kevin Harrington from the shark tank and he pitches every, you know, he's pitches, everything else these days too, but he was on stage and this is just when Facebook live was coming out and starting to do that stuff.
    [00:09:00] And he little got on stage says, listen, if you want to be known, you have to embrace video. You have to start sharing it because it's gotten a lot easier to do it versus just using the old flip cameras. Like we used to do back in the day. you can do it now from your smartphone and you just embrace it. So the next day, November 1st, I was back in my office.
    I got my team together, said we're gonna start doing daily videos of like a fly in the, what, what are we focused on today? And share that. And so we started doing that on Facebook live and we saw just a huge engagement on that when Facebook didn't, you know, had a better algorithm. Yeah, yeah. A more friendly one.
    exactly friendly algorithm. And that really did well. And that led to us with us doing that for 150 days straight. Hmm, really see the value of launching a podcast called the note closure show. I was against you in a podcast. Cause I didn't wanna do all that extra work. I was like, what's the easiest thing.
    Okay. Our phone or zoom. Yeah. And, and we've been doing zoom and we do a Monday night webinar for like 10 years straight [00:10:00] now. Yeah. Just touching base. So that's the thing is just. Okay. Let's embrace it and just start sharing and start sharing and start sharing. Yeah. And now that that's led to us having a lot of content, a lot of training, um, actually over a thousand podcast episodes.
    Whoa, Woohoo. Hey check Fonzy. I know, I know. That's okay. We got 60 on the main one and then we've got two other podcasts that we are, that are, are spun off from our main one to hit us over a thousand, then I've been on over 300 other podcasts. Two, but wow. That's that that's not built overnight. That's and people say, wow, that's crazy.
    I'm like, eh, if you think about that, we record three episodes on average three to five episodes a week, it's an average thing. You've just built that part of your marketing plan. And we've always taken the approach, like, okay, what are we doing today? What's our first, first thing we're doing today to market ourselves is a podcast episode.
    Is it a webinar? What's that first and that's helped us get the marketing out versus most people wait till the end of the day. And they're like, well, well, what, what can we throw against the wall? [00:11:00] The least amount of effort. I'm like, let's focus on it first. Yeah. And, and the numbers don't lie. Wow. Yeah. I lo
    Fonzi: I love that.
    What's the one thing we're gonna do right now. First thing in the morning to marker. So I love that because a lot of people, like you said, they wait till the end of the. And then your willpowers through the ground. You're tired. You're hungry. You just wanna go home, right? Take a little nap.
    LuisDa: Yeah. Well, I remember when we had, uh, you know, we, we started helping a network of fitness studios here in town.
    Right. And I remember one of the things when we met with all the managers were about like eight managers, right. We're like where, where is content? Like in your day, some of them didn't even have it. And then the ones who did there was like the last thing. And there was like an afterthought. It's like, ah, like you said, like just, just throw something out there so we can have something out there.
    And we had to flip that script. Right. And the second that we did, right. Obviously. Combination of leverage. How do we actually do this in a, in a very smart way, in a way that actually like promotes the locations, right. Then everything started to change. But I love the fact that that's the first thing that you're gonna have in your agenda.
    Like, [00:12:00] like what is the one thing that we're gonna do to market the business? Yeah,
    Fonzi: absolutely. I, I do have a question. I wanna go back a little bit. You mentioned. 150 days of life. That is absolutely amazing. I'm gonna put a little bit of context to this question. My brother and I, we have a challenge called the 45 live.
    Right. And for you listening, you might know about it because we talk about it all the freaking time. Right. And the last time we did it, We made it public for the first time a hundred people join and there might be a season for coming. So stay tuned. But you know, Scott, for us, that was literally what kicked us into publishing mode.
    We did it for 45. Whoa. We actually didn't finish the 45 days in a, in a row, but we saw results right. At day 17, we close our biggest deal to date and I. Wow. This works getting in front of people, consistently sharing with the right message. Right. It works. But there is a lot, there is a lot of, [00:13:00] you know, issues for people challenges to get live.
    And most of them are a little bit of internal problems. Right. A little bit. It could be confide. You name it, whatever it is, but I'm curious for you, do you have that, did, did something maybe, you know, came to your mind that is like, ah, why am I doing this lives? Or I'm afraid of go jumping on live. I I'm extremely curious of that 150 day
    Scott: journey.
    So I just, you know, we put it out there. I mean, I, I. It dates back to really six years prior to that, I've said, I'm gonna challenge myself and do a hundred K and a hundred days. And so before the video side, I was doing a little short blog every day of what I focused on my business with photos and what I focused on and well, like you, I never gotta finish a hundred days.
    Cause by day 56, I was so busy and slammed. I'd already made a hundred grand. So it was a blog. I. Sharing. And I saw a lot of momentum from that. So that's why I said, let's, let's do 150 days straight and we're just gonna do it every Monday through Friday, eight minutes to an hour on a [00:14:00] different subject we're working on.
    But that's the thing is if you're fearful it's because embrace it. Hey, I'm brand new. This is my journey. I'm documenting my journey. It's like, You see this in weight loss, people always wear their, you know, take a photo on their bathing suit. They showing 'em their muffin top or their, or their engine for their love machine hanging out.
    You know what I mean? yeah. And then you, then you have the, after, if you start doing things on a daily basis of. Exercising a muscle or doing content. You look back in 30 days or 60 days. Oh my God. You won't recognize what you were. You'll see all the momentum. You just have to give it time to grow. And I think that's, yeah.
    Why I make a lot of analogies in my coaching and training about, Hey, like planting seeds. Yeah, you've got, and, and unfortunately we live in such a society today. Has such zero patience. We want instant gratification. We wanna, we wanna order that burger. We gotta see on TV and have it delivered in front of us.
    So we're smearing ketchup on our face in less than 30 minutes. You know what? You gotta give it time and patience. [00:15:00] And most people don't realize the, the rules of marketing, you know, that that 80% of sales or conversion comes after the fifth contact. And it's only a 2% on the first time they send an email out 3% on the.
    5% in the fourth and you know, five, you know, 10% on the, the fifth, but that most of your sales is in the touch and the fault. So that's the way about going on a regular basis is not, everybody's waiting on Facebook at 11:05 AM. for you to go live or waiting for your LinkedIn post or, you know, or on YouTube.
    Although YouTube got sent analytics that you can use to figure out when they are. Yeah. You just gotta start building an audience and stay consistent. Cuz we've, I mean, we're we live in a world of flakes, everybody flakes off. We just need to stay consistent and share it and give it Tom. That's why we always said like, I think Gary V one is greater than zero.
    Yeah. Yeah. So, so like when I do a, a video or something, if one person see it. Great. We're happy with we're moving on. Maybe that one person's the one person need to see it, but just, just [00:16:00] sticking to it. I mean, yeah. Everybody's scared to go on camera, but you all have a message. A a, a great, a great book to read is, uh, I talk about this all the time is tribes by Seth Goden.
    Yes. And it talks about how we have tribes around us. And our tribes are looking for leadership where us of the work, the office church, our PTA. Meet up groups or podcast groups, we're all looking for leadership and it might as well be you leading versus somebody else. And you know, you don't have to lead your tri every try, but on the ones that make the most impact, it might as well be you sharing a message and getting it
    Fonzi: out.
    I, um,
    LuisDa: I thank you for sharing that story because, you know, we've, I mean, yeah. People hear from us from the 45 days, the first time was 15 days. Second time was 17 days, right? For you, your blog, it works like ed. It does work. And, uh, you know, that patience and consist consistency is a competitive advantage of your business, right?
    If you are able to stay consistent for a long period of time and then build little by little break by break those systems to keep that [00:17:00] consistency as we move forward and getting those resource. You're gonna win, because guess what, you're gonna be on top of mind of those three people. And I, I wanna touch on the, the tribe side of things.
    And I, and I remember the first time that we started developing, like people that are, uh, resonating with the message, right. It was like, when we first launched the show, we were like, right after like season 2 0 45. Live. And people started to like, come in and ask questions and, um, and build that relationship and those questions and that feedback shaped a lot of what we do now.
    Right. Because we're like, right. We're throwing this solution out there. Right? What happens? Give me feedback. Like, is this good? Is this helping? Is this providing the results that you need immediately? We're getting feedback and we're implementing right away. Right? That was our specific case because we were creating a system from basically scratch.
    Right. And that helped us a lot. And sometimes entrepreneurs, you know, they try to find a solution to a problem that they're having. And then when they put it out to the world, right. What happens that feedbacks crushes it just last night I was talking to, [00:18:00] um, Alex San fillable. He was one of our guests like initial, uh, uh, a hundred episodes, great guy.
    And they have an incredible software company, which is pot match, huge shutout. Right. But, uh, we were talking about his journey on creating a software. He comes from the, a Aspace like industry. Yeah. And he was like, man, it was nothing. What I thought it would be. Because there's so much feedback. And he goes like, people are mean, man.
    People are mean, and I'm like, but he's like, he's taking it, right. Like we we're gonna kill him with kindness. Right. At the same time, that's all feedback that they've implemented. And then they turn those people turn around. Right. And it happens with publishing, right. For them has been really intense cuz the growth has been incredible.
    But also with publishing. If it's that one person that you mentioned it's incredib because that feedback is gonna come, you take it implement, and it's just gonna get better every single day. So I appreciate you sharing that story with us. Uh, so hopefully, you know, for you listener it works. Try it out. Go ahead.
    Yeah.
    Scott: Oh yeah. Let me throw something on here. I think we're all scared of the trolls out there and God knows we have so many trolls out there.
    Fonzi: So you were [00:19:00] warriors
    Scott: yeah. Oh yeah. And here's the thing. You will never have somebody doing more. Then you are in a level above you talking negative about you.
    It's always somebody who's doing less or jealous of you. Yes. Yes. I had a mentor of mine, Greg Reed. Who's the author think grow rich three feet from gold. Talk about three buckets of people. We have our warm bucket of friends, family members that love us. They Doris they're our biggest cheerleaders. Right?
    Your, your con your, your, your tribe. You're real. You're close tribe. You have the other tribe on the other side, the haters mm-hmm okay. Who just have a dark hole for a. All right. They're they're upset. They're not happy with life. You pray for 'em. Or as we say in Texas, we say, bless their heart. All right.
    Yeah. And then you have that middle bucket. Well, unfortunately, most people, when you start something new, we, we pay attention to the ugly bucket. Even though we had, you know, a million people open an email. Yeah. We had one negative troll response thing or say something negative online. That shoots you all on the foot.
    When that one person really isn't gonna pay any attention or help you with your bottom line. [00:20:00] Yeah. Yep. Okay. So what you have to do is say no to the trolls and that third buck and focus on your, the people that love you, serve them. And then the people in the middle that don't know you that are on the fence.
    If you serve those two buckets, you'll be much happier. And eventually that those trolls will go away cuz they get gonna get tired of thr throwing that you're not paying attention or. You'll convert 'em and then they'll show up and say, oh, I remember when you started off back in the day. And you're like, yeah, I remember when you were a troll back in the day.
    You know what I mean? Yeah. So that's, that's hard for people in, in such a, a social, you know, when you think about everything that's going on, um, online and politics and religion, and COVID people are so much haters out there. Yeah. Uh, you have to have a bit of a filter and a bit of a thicker skin and realize, Hey, if you're doing something good, pay attention to those that you're trying to serve, not everybody is your client, not everybody.
    Is your audience. Yeah, absolutely.
    Fonzi: I think there's a four fourth bucket, rather. All the bots on Instagram, on Facebook. You, oh man, these are so annoying. Now [00:21:00] don't pay attention to the fourth bucket either. Yeah. Um, but, but I love what, what you're saying and I. Read up a fun fact, I guess this morning that it was, it takes around five kind of like positive thoughts to take over one negative thought.
    Right? So that means a negative thoughts. Take a lot of bandwidth inside of you. It takes way a lot. And that, that is the opportunity cost too. Right. But what could you be doing through that time that you're spending worrying about the hat? So just like you said, push it aside. Don't pay attention to it and focus on the person on the people that want your help,
    LuisDa: that you can serve the best.
    Don't worry. Don't worry about the chunky thoughts. The is, is that we're gonna call 'em the chunky thoughts,
    Fonzi: the negative thoughts, what you wanna call them. Sure. Yeah.
    Scott: I agree to that. I think you have to implement a, a next or a next method mentality. And as an athlete, I played college football for a couple years and we always would say like, don't let one, one bad [00:22:00] play affect the next bad.
    Okay. Yes. And you hear this all the time about quarterbacks since the NFL season, starting up, stuff like that. Hey, they threw an interception. Don't let that bother you. Keep move on. Yeah. And, and I, long ago, I think I get this from my dad. It would always say, listen, shit's gonna happen. You know, life is not fair.
    Yep. You're gonna have bad things that happen. The idea is here is not let one bad item, bad thought, bad comment derail you from what you're focused. Cuz if you allow a bad thought or bad comment derail, you have a weak mind and they are winning. All right. So I'm always a big believer. Something bad happens.
    We get a bad comment or something like that, like that. How can we fix it? Great. If we can fix it, we'll fix it. We can't fix it. Hey, we can only get 30 seconds to bitch about this. Then we need to move the hell on. Cause now they're winning and taking our valuable time. Never put bad, good energy after bad energy.
    Does that make sense?
    Fonzi: Oh, totally, totally. I mean, with that, we, we grew up playing soccer that relates so much, right? Yeah. Imagine if you spend all 90 minutes focusing on the mistake you made on minute one, the bad, [00:23:00] the game's over. Game's over right there.
    LuisDa: When, when I first came here to the states, right?
    Like we came into on soccer scholarships. Right. And my first coach was this British guy and uh, oh man. Bless. Same thing. He
    Fonzi: was, he
    LuisDa: was in the third bucket. He was in the third bucket. So, and I remember like, you know, we, we, we had, we were very lucky to have experiences playing in Europe and, and, uh, the sport is so much developed there.
    Right. And we come here and it's like this British student, he puts a subs in a sub in. Two plays like this is less than five minutes, two plays. And the rules here in the states are a little bit different. It takes them out after two bad passes, like this guy's coming in cold. Right. It's gonna happen.
    Right. Comes out. It destroyed the confidence of that player for about a month. Right. Because then you're playing out of fear and you're like, what's going on? Right. So. We have to, like, we have to assume like, life is just like sports for those that, that are in athletics, that it we're gonna relate a lot to these situations.
    Right. Mm-hmm . And I remember that was the last year of that coach in that college because of the, the crazy things that were happening [00:24:00] to the athletes mentally, we were. Upset, because like, if you go out to the field or if you go out to perform in a video, or if you go out to perform in a sales goal, whatever right.
    And something happens, right. We get, like you said, be very strong mentally to do that. How do we develop that through reps, through reps? And like you said, not letting that derail that. So I remember, I, I was so happy that, uh, we had a new coach cuz I'm like, man, I don't know what's gonna happen.
    Scott: you know, I think everybody wishes.
    They could have pep go deal. Oh, how do you sell it? Pep from Manchester city. Coaching them in the soccer way. Yes. Absolutely because I think he's such a good aspect of that. I don't know if you watched the Netflix series or the Amazon series, uh, from Manchester city, um, that came out. Yeah. He talks greatly about that, the mindset and it's into his play, moving and passing the ball back and forth and stuff like that.
    So you get beyond screwing stuff up and you only make mistakes. Really. If you try to hang on to log for it, using your team, using your systems to score it in the offense and the defense side of things as such a great analogy, when it comes to being an entrepre. Yeah. Is, [00:25:00] if you try to take the ball all the way yourself, uh, he is gonna have a hard time, but you gotta put it in the hands of systems or software or other people to get things done, like what you guys are doing.
    So yeah. Put
    Fonzi: yourself in, yeah. Put yourself in an opportunity for, for success. I absolutely love that. Thank you for sharing this. And now I, I wanna move on a little bit to your podcast, right? And what opportu. Has it created for your business? I mean, you said in the last 18 months, I actually read this from your website, 18 months raised over 50 million or invested over 50 million in assets.
    Absolutely amazing. Right. My blog. And I'm not saying this is because of just the podcast or whatnot. Obviously there's so much more that goes into that. But if my math is, is right, you've been publishing this podcast for. Four or five years, right. At three episodes a week that that will give four years.
    There we go. Let's go. Thank you, mom. she's a math teacher. She will be proud right now. Yeah. Public math. . And, and you said you got into the notes space [00:26:00] in 2008. Was that correct? Yep. So I'm, I'm curious, what has been the change? What have you seen. From four years ago, compared to, you know, that math is a little bit more difficult.
    I was 24 years. So, but whoa, no for, so, so here's how, yeah. You
    Scott: know, so, so the podcast is because it comes down to a couple things, like we all know, I look at engagement and people engaging with us. So we all know Facebook has about a 1% engagement aspect of thing. Percentage YouTube's about 11 to 15%, depending on how niche your channel is.
    When you start seeing that podcast have an 86 printer or greater. engagement to people, listening to the very end you're in their ears. And as podcasters, we're all looking for more earballs and eyeballs to see our message. Right? And so when I started my podcast, I was sharing content and sharing episodes and doing it daily.
    And I started getting phone calls from people, people that would call me up and say, Hey, I listened to your podcast, or I heard you on somebody else's podcast. And I'm always [00:27:00] trying to be on two other podcasts a week. So I hit a hundred podcasts every year as a guest. Oh, And so that's pretty easy to do if you just systematize it.
    And I started getting phone calls. I heard you had somebody else's podcast and I've been binging yours. I'm ready to sign up for a class you're coaching or, Hey, I don't wanna do the work. I'd rather write a check to invest with you or, or buy an asset from you. And when we started, started seeing that, I was like, oh my gosh, this is one of our strong.
    Facets for marketing. Don't me wrong. We do webinars. We've got YouTube videos, but we basically embrace the podcast as being our, now our really number one source to drive. Wow. Not only engagement, but to raise capital and to close deals. And we've even had asset managers at banks call us up, said, oh, I came across your podcast.
    I've got some assets to sell. Are you interested in buying? I'm like ch Ching CHCH. Yeah, baby. Let's do a go
    Fonzi: amazing.
    LuisDa: Ching. Oh, well that too. But yeah, all of it, the crowd is going crazy ballistic.
    Scott: [00:28:00] Yeah. And, and here's another thing when we, we, we teach, we have a high end coaching program. Like a lot of people do in real estate.
    We, and before COVID, we taught a lot of in person people, and I had six people come at 1.6, people come at one. Who paid 15 grand at peace for three days with me. Wow. And out of the six, I always ask them. So how did you come across me originally? How did you connect? And four of 'em were like, we heard your podcast or we heard you on somebody else's podcast.
    I. Well four times 15 that's 60 grand. That's worth it to just crank out content on a regular basis. If that makes sense. Yes,
    Fonzi: absolutely. Wow. That is, that makes amazing. I love the, the context that you share that I think it, it gives up a clear path of what people need to do with their content. Start a podcast guys right now is gonna.
    I mean, clearly it is gonna help you with your business. It's gonna, it, it erases the perception of status around the people that are consuming your content with, which is huge. Right. Um, I I'm curious, what was the percentage [00:29:00] that, that you said on engagement for podcasts?
    Scott: It's it's about 86 people. Listen to you, your 86% engagement.
    When you have a pod, your listeners listen about 86% of the time, unless you're Joe Rogan and you've got 20 minutes of ads to begin with, then they probably click off after 20 minutes. But yeah, here's the thing. And I, I, podcasts are benefit because you do to get such high engagement. It's also, can't be the only thing because only roughly 30% of Americans are less, are actually listening a podcast.
    Mm-hmm and, and this is a big mistake. I see podcasters do where they're just audio. They don't do the video. They don't leverage stream yard, Facebook lives, restream repurpose, uh, you know, zoom, whatever to share the message and video form. Cause it basically record the same thing. So they're literally, if all you're doing is audio you're missing out on really 70% of the popul.
    Yeah, and that that's stupid. So we've always looked at, Hey, how can we start record it once and then share it everywhere so that we're expanding our web versus just leaving a big hole in the middle of the web. That's letting all these [00:30:00] people that could be clients stuff. Pull through, let's share it everywhere.
    Yeah. And, and, and, and collect more people or add orientation that way. Absolutely.
    LuisDa: Uh, I, one of the concepts that we've shared lately, like a lot is the change, your perception on the show. And we call it a show because there's many pieces, right. Podcast is one of those pieces is the distribution channel for just audio.
    Right. So, um, we. CS profit a show because there's a behind the scenes element. There's the show element. There's the release of the audio. There's micro acids that come after and we see it as a whole picture yes. Of, you know, 400 plus assets every single month. And like, okay. Sweet. Guess what? All the accounts grow.
    People are seeing you. People are like, we've had people, they are like, guys. I started seeing the show like a year ago when you guys started. And I cannot believe that this still going, like, as strong as possible, like a year later, what happens like content con continues to come out on the air newsfeed.
    They continue to see their face. They continue to listen to voice. Maybe one of those days we find them in a very good day where they're like, oh, let me actually [00:31:00] listen to that episode. Guess what? 80, 86% of like that engagement. Then now we are in their ears that we're developing the relationships they get into the community.
    They start showing up guess. This has to go on. So this is so important. And so, so, so thank you for doing that. Yeah, because I think in 210 episodes, nobody has mentioned this in our show except us. So I want people to listen. Like if you are listening right now, change your perception of just that one channel.
    How can you leverage that one hour 30 minutes that you are in front of the camera and expand that reach. And there's many ways, right. And for us has been multi purposing and creating those points of. But start looking at creating your own system to make sure that you can leverage the time that you're investing in creating the
    Fonzi: content.
    So you can be in people's ears, minds and hearts and Heartly hearts too, right? Yes. Yes. that's right. Yeah. Love. Uh, it's good. I mean, I love everything. I love what we're talking about. The, you know, the, the multipurpose in being in every platform, [00:32:00] it actually reminds me, do you know who Russell Branson is?
    Yep. All right. So it reminds me of one of his original pitches for a funnel, which is who's the best salesman in your company. And people's like, well, me obviously, like I'm the best so that I know my message. I know what I'm selling. I got the passion. He's like, what if you could replicate yourself and be selling 24 7?
    And people was like, whoa, how do I do. A funnel. Well, it's the same thing with the message who is the best person that can share your message about your brand, about what you offer to people yourself, right? And guess what? You can multiply yourself. Be there out there, 24 7 in 365, multiple platforms at the same time.
    Right. And people get to see you and you get to. Top of mind, you get that top of mind awareness, which is prime real estate when it comes to marketing. Right? So now let you clearly have system processes, right? You have [00:33:00] 600 and plus, I mean like a thousand episodes of podcasts right now by check okay.
    Thousand episodes. What do you do now? Cause it's not enough to. Publish it right. There's promotion elements. Like we, we talked about kind of like that multi purposing, but what else do you do besides now to make sure, you know, this is this information your brand is getting to people's
    Scott: ears. So it's all about knowing what platforms your listeners are on, you know, um, And sharing it where they're at, not just, and people like, oh, you gotta share it everywhere, not share where your audience is at.
    You know, you and I had that conversation. And like, Instagram's not one of my big channels. Cuz my avatar, my listeners are an older crowd, 45 to 65. So they don't spend a lot of time Instagram, but they do spend time on Facebook, LinkedIn, and then also YouTube and, and so Facebook. So you want to go where everything is?
    I always say like, it's nice to add a different channel a little bit once you've mastered it. I mean, I have an Instagram, we've got some followers on there. Our biggest engagement is YouTube and LinkedIn and then our [00:34:00] email databases. So, um, you know, Gary V talks about taking your, your content and sharing across four channels.
    I think it's easy to share, find eight channels, four major ones, and then four minor ones that fit in with your niche. But yeah, yeah. Be besides recording it, then we, we transcribe the full blog for SEO that goes to our website, not just chapters. Word for word transcription. So that boost boost our website.
    We also take that description and put it into our YouTube videos. We've got a VA that does it about a week later. Um, you know, sharing it to YouTube, sharing it live. You using restream to rebroadcast the recording. After we do a little bit of editing we're we're not a. Big editor. I pay a guy on five or 10 bucks to come and add my intro outro and then basically tweak a couple things.
    And then it's just keeping it simple, you
    LuisDa: know? Yeah. Mm-hmm yeah. It's like remove the friction, right? Like how can exactly continue to
    Fonzi: execute?
    Scott: Yeah. And just having the systems, I got a full, we've got a full production company, so, well, I'm not having to the work it's cheaper than me paying somebody to [00:35:00] do it.
    So it's a matter of okay. Record it, upload it, let them do the work. It gets uploaded and then emailed. To our guests or gets emailed out to our listeners and then posted in, in blogs and YouTube videos and stuff like that. So that once it's recorded, it's literally going out seven or eight or nine different places.
    Yeah. Without me having to do all the work.
    Fonzi: Yeah. That's amazing keyword. I mean, key phrase. Without you having to do all the work right. Systems and processes, people miss that. Right. And it's, it's very easy to get lost in building a system that is so dependable of yourself. You are creating the content.
    You are doing this editing. Oh no, I have to have, I need to have full control of this part of my message. And you. You know, hiring somebody that can probably do it better, honestly. Right. And then guess what? We are not putting our attention and focus on the things that can actually move the needle within our business.
    Scott: Yeah. Delegation, delegation is one of the hardest things for [00:36:00] entrepreneurs to, uh, let go of. We all have to, like you said, we are all control freaks as entrepreneurs. I gotta do it, make it perfect. I don't do. It's not be perfect. Here's the big thing. If you, we all have a smartphone, a Samsung or an iPhone.
    Yeah. Yeah. What version is this? This is like version like 50. Yep. They didn't wait to try to make it the phone perfect. On the front end side, they sent it out and begin with and they, every evolution they made it better. That's how it works for marketing. That's how it works. So you delegate the first time that somebody does this for it may not be perfect, but it's gonna get better.
    And as long as it's 70 to 80% of where you need to be. Hey, you've just ex you just cloned yourself. Yeah. And cloned your timeframe and doubled your hourly wage, or do doubled what you're worth, because now you have somebody doing the, the, the nitty gritty work. And as a mentor of mine, once said, if you're doing $15 an hour jobs, you're gonna have a $15 an hour bank
    Fonzi: account.
    Yeah. Wow. Yes, absolutely powerful.
    LuisDa: Yeah. Powerful. I, well, we remember like the first time that we launched Asia or not even launch, we recorded, [00:37:00] he has so much friction because, you know, uh, Mr. Perfectionist is here, you know, one, the two cameras and the light and. Uh, we were in his room, actually. We were in a two bedroom apartment and we had to like move the bed to one side.
    The setup took about an hour. And then after we were like, okay, we recorded the thing after like an hour and, and retakes and do it again because it's not perfect. And I'm doing air quotations here. Right. And then never, it never got edited. Right. Because there was so much stuff and we're like, and at the time there was no team, no nothing.
    It was just. And that stays there. And then it took us another year to even try that, that that's how bad the car was, because it took us another year to even try and record something. And before we even launched hunting's profit, we're doing the Facebook live and we did about two seasons. And then we're like, this is working.
    Ah, mm-hmm how can we now take the equipment that we bought about a year ago and use it? so we're like, sounds good. Let's launch a show and it's like you said, it's like minimum editing. What happens here, goes out, live on the audio platform and we're okay with it. Right? We're like, this is perfect. You know, I [00:38:00] remember episode 200, I'm playing with the mic and the whole thing sh like falls off in the middle of the show.
    Right. It will happen right. A little bit more exaggerated because it's me. And it's always happened to me, but you know, if you pay attention, like you will get better. I promise you. I promise you. Uh, so yeah, another, another great, uh, reminder. Yeah. For everybody.
    Fonzi: Absolutely. Scott I'm, I'm curious. Do you leverage the podcast in any other way?
    Right. And for a little bit of context on this question we do with the guests that we bring on, right? We're like, oh man, these are the people that could be potential partners, right. There could be some synergy, maybe work together in the future. And I think some people know about this power, right? We, I mean, right now we're building trust.
    We're building a relationship talking for a full full hour. I think some people haven't grasped that concept yet of the power of relationship building that a podcast have. So I'm curious, do you
    Scott: leverage it in any way? Yeah. You have to. I like to have [00:39:00] people on or be on people's podcasts that I wanna have a conversation with.
    Yeah. And I always look at it as it's an hour or 30 minutes of one-on-one coaching of some sort. How do mm-hmm build a rapport with that individual, how to add value. And that's why we always try to let, I mean, the people I have on it often become our sponsors of our show, or they become a sponsor for something else I'm doing.
    Wow. Or it becomes a guest appearance for somebody in my network that I know that I add value to their stuff without asking for anything. It's just like, Hey, I think so. And so would be great. Are you looking for podcast interviews? Well, great. Talk to this person, this person, or, Hey, I know you're trying to get.
    Call this guy up, tell him I Sentia it'll be a warm conversation. And we've seen business grow from that. We've seen joint ventures grow from that. We've seen affiliate partnerships. Uh, it's led to me speaking in other stages like, Hey, I want you to have be a part of this. Uh, and, and that's the thing. It goes beyond just that 30 minutes to do it.
    It's just, you have opportunities like I had. Yeah. You know, I had a guy on the other day from a national bank. Well, we've got a partnership we're setting up. I got a guy coming on Wednesday for a thing [00:40:00] I'm doing. And he pitched this whole lending platform partnership for us. And I'm like, oh, this is stupid for me.
    Not to say yes to, you know, and, and that's the thing is you ne it's a, you never know what, we're all like one connection away from amazing things happen.
    Fonzi: Ooh, baby,
    LuisDa: let's go. The one connection away.
    Scott: Love it these days. You never know who's listening. I mean, I have people, Hey, I heard your show. I want to be on like the, we've got a trade magazine called Scottsman guide in our industry.
    For in, in the note, in the mortgage industry? Well, the CEO reached out to me, I'm talking to him tomorrow. He said, Hey, I want to talk to you about how we can expand more in the notes. I wanna pick your brain. And I would love to be a guest on your podcast. And I'm like, I'd love to have you as a guest to my podcast.
    Sure. So to get it out now in front of, I dunno, he has 250,000 wow. Names on a database of distribution list and stuff like that. That's huge. And he wants to feature
    Fonzi: me, you know what I mean? Yeah.
    LuisDa: That. Okay. This needs to be like such a [00:41:00] big topic because it, this, this section right here when like leverage the show minute 40, by the way, like go back and listen to that again and implement it's like just two minutes.
    Right. But because it has changed everything from us, like if you go to, for example, here, here's for reference. Right. When we started the show, it was just the two of us. Now we have a team of six people, like, like on the production side for us and for the clients that we take it's, it's, it's been growing.
    It's been fun. We've been. But everything has been done through the show. Right? There's gonna be a level. There's gonna be a point where you need like, support stuff like there, like for us, just so you know, like we have no blog is coming, right. The YouTube channel is very basic. That might be another field where we go in and dive in.
    Scott: Yeah. Four subscribers. I think I was your number five subscriber to your YouTube channel. We gotta talk after the show. Fucked.
    LuisDa: Yeah. So, uh, there's a, there's a Biro clips that's out there. Right. And has something, and then there's the show itself, right? So again, like attention is not there because this is what we, our focus is on.
    And if you go to Biro CEO, by the way, I think the PA [00:42:00] the, it is like under like construction, like it's pass at this time, but what was, there was the sales letter and, and like, the hook is like the six figure sales letter. Right. And it's not what you think. Because that was the sales center. People were like, no, you need this piece.
    You need, you have to have all this ready to be able to build a business and, and grow. And we're like, no, you do not need to, you need that relationship. Right. And obviously the results and the solution that you're offering. And we go to a point where like, okay, we can now apply some resources into developing that, but the fir the starts, the.
    It was just this platform, just this one hour to the elements that you mentioned, right? Strategic partnerships, uh, showing up in different events. Yeah. Authority, building different things that you can leverage to be able to create that value for your dream customers. So I want people to understand right.
    That that's so valuable. And go ahead and do it go invite that person to your interview, to your zoom room, to [00:43:00] your stream yard, whatever that you really wanna have a conversation with. I promise you out of 200, uh, uh, interviews that we've had. Only one person said no. And we got them to say yes, after another guest,
    Fonzi: after we threatened him.
    Oh, what? Oh, shouldn't have said that.
    LuisDa: Oh yeah. So by the way, and the reason they, the reason they said no is because we couldn't get past their gatekeepers mm-hmm . But the second we communicate with him, he was like, absolutely let's do it. Right. So he can't happen for everybody.
    Scott: And, and you look at it's, it is gotten so much easier to have people on podcasts cuz there's everybody stuck at.
    Yes. You know what I mean? They're looking, I mean, look at math, look at Matthew McConaughy you. Alright. All right. All right. I'm gonna write a book and I'm gonna be on a bunch of podcasts, cuz I may be running for governor, but if anything, I'm gonna go out and promote my soccer club. The, you know, Austin football club.
    And I'm gonna show up in a green suit and play the bongos yes, it's smart. You know, you think about, think about that. How marketing has changed. Most the stars are behind gatekeepers and agents and stuff like that. [00:44:00] But you look at a lot of the, they've all got podcasts and they're like sharing, swapping a, uh, what was it?
    A Kendricks got a popular one. A lot of 'em are coming out and they want that. Yeah, that, that, uh, you know, what do you call it? Not marketing, but that exposure in a lot of cases. Yeah. To go out there and you always just ask, you never know who you'll get to say yes.
    Fonzi: Yeah, no, that's Trueman you can see now the networks coming up, you can see, you know, Spotify, uh, buying podcasts, building their own podcast.
    HubSpot. Now they have their own couple podcasts that they're launching. It's a, it's a space that is growing lots of potential. But I'm curious until when do you see this growth? Right? What, what, how long do you think it will. For people to have access to other people as op I would say, as freely as they, as they have it right now.
    Right. Because I would think it'll get to a moment where there's gonna be some sort of, of wall right there. And [00:45:00] you know, there's gonna be a differentiation between let's call them level a influencers and level C. And it's gonna be a challenge to get a hold of certain people. How, how do you see this, this
    Scott: growing?
    So my opinion, and that's just an opinion that in $4 might buy a cup of coffee at some point , but podcasting is what one and a half million podcasts out there. Something like that is the numbers. I think I've seen somewhere. And that might seem like a lot, but that's still minuscule. When you think about all the blogs, the YouTube channels and the Facebook.
    A podcast is becoming much more like a business card. These days it's a business card or like a book, you know, everybody's like, oh, I'm a best seller at one point. Well, that got watered down with Amazon. Yes. I'm an Amazon best seller at two 30 in the morning. no, you know, for my 10 buddies that bought that time, I'm
    Fonzi: a best seller that at 90 cents for the kind,
    Scott: yeah, exactly, exactly.
    I'm the, I'm the best seller in motivation, you know, or midnight sales. I hate to say that, but podcasting is becoming a little like that, but. It's becoming like that. If [00:46:00] you don't stick to it, what adds value is consistency, hitting hundred podcast episodes, 200 people use it for variety things. You know, you have all think about all.
    This, the, the series, you know, like, uh, Southern fried true crime is a great example out there. They've got chapters every years that they do a chapter or you've got some series that are coming out that are only 13 episodes or 20 episodes. And they're, they're leveraging in that for, for content. I think we're gonna hit, hit a point and then there's gonna be a huge number where.
    Apple goes in or other thing. And they just, basically, if it's not been active for a year, they're just gonna clean sweep and reset the numbers in a lot of cases. Yeah. And the, and those, you know, there are, you know, platforms with, especially with Spotify and some they're trying to build, and you're gonna see more, may not as big as Joe Roca's contract, but others kind of move to that pay wall.
    But that pay wall is a good thing. It's also a very bad thing. Yeah. Because at any time you have a pay wall or you restrict the ability for people to. [00:47:00] People are hesitant, especially to spend dollars these days. They want to hear something they wanna get to know you. And there's nothing better than being in somebody's year for 30 minutes or an hour that they get to know you and build rapport.
    Yeah. And I think you have to keep doing, Hey, I've got a thousand episodes though. I've got you. Can't do the bare minimum and try to get by, which is what most people wanna do. Hey, I'm gonna record 10 episodes and I wanna monetize them easily. You can do that. But if you're not consistent and flaking off, like a lot of people.
    It's a consistency. It's it's gonna be the most five years. So you really need to set a say, kinda like, Hey, I need to get to 50 episodes. I need to get a hundred episodes. Yeah. And maybe you go from daily to twice a week, a little bit to cuz that's a lot of momentum and a lot of stuff to work on. Yeah. But you really gotta say, Hey, who's in your field, who's in your niche.
    And look at what they're doing as a bit of an idea how to compete. I mean, I I'm, I'm lucky that when I started, there was maybe one other podcast in the note space and it was two students of mine. Yeah, that, that did it for two years before every did. Then when I found out they weren't gonna do their [00:48:00] podcast, cuz they were going separate ways.
    I was like, there's an opportunity. Let me jump on this. Absolutely. Now there's six or seven other podcasts, my niche, but you know, we, ours are still the number one because the fact is it's consistent. Yeah. We show up, you know, not everybody likes me, you're gonna have haters. And sometimes I think haters just listen just to hate, which is okay.
    I'll take that download number. Thank you very
    much.
    Fonzi: Absolutely. Bucket number three. Um, wait real quick. Um, I love what you're sharing and just so you know, uh, team caught this part right here in five years when this prediction happens, we're just gonna . So, so in like,
    LuisDa: but put it in the prediction folder that that's how happened,
    Scott: prediction folder, you know, it's funny, it's funny.
    Say that, cuz I've been called note. Tra before, but
    Fonzi: no.
    Scott: Oh man. That's awesome.
    Fonzi: That's
    Scott: pretty cool.
    Fonzi: Hold
    LuisDa: on. Hold on. Yeah. I mean it's okay. Honestly,
    Fonzi: the studio clap compared to my brother jokes. That was a, I, [00:49:00] I thought it was a pretty good joke. Hey man, this, this is gonna happen. There's gonna be, hopefully the crowd knows who Nostradamus is and they put one and two together, you know?
    Wow. You got to call this. I mean not for the, the crowd, the audience
    LuisDa: anyways. Okay. Stop. Fancy stop. Okay. Anyway, so yeah, people got the joke. So here's, here's a very striking, uh, stat, right? Between 70% to 80% of podcasts. Don't go past episode seven. It's like what?
    Scott: There, those are all hosted on anchor .
    LuisDa: Yeah.
    Well, I, I had zero experience with anchor, but like, but so, so here's the thing, right? it shows a lot of, okay, what is the commitment, right? Why are we actually publishing in the first place? And a lot of the things, if you are a business or a service provider or a coach, right. It's gonna, like, we gotta understand, we gotta assume that it's gonna take time.
    Right. So it's. If you wanna wanna monetize it, right? How well? Like what's the fastest path to catch there's many of those, but at the same time, it's like the, the double platform that we saw, like audience building. Yes. It's gonna come with [00:50:00] consistency. So if we crush, you know, between five or two a week, right?
    Like it depends on your capacity and you wanna find out more about this. We have the publishing pyramid training, just send us a, a quick DM. We talk about this. And then on the back end, it's like, what is my fastest path to cash? Those relationships, strategic partnerships, deals, different things that can happen with the person that we have that conversation with.
    So we just encourage you guys to like, consider, like how, like, how does that look like as far as like, who's my dream person that I'm gonna have a conversation with that, that conversation, the topic itself is gonna help my audience find solutions to the problems and build the trust that I need to then later bring 'em into my world.
    So it's a, it is a. Ecosystem that we can develop and it's not that hard to start executing on it. Right? Yep. Um, so this has been incredibly useful. Wonderful. So awesome. Yeah. Uh, FCI. Do, do you have any, any other is my questions? no, I
    Fonzi: ran on my list of questions. God, thank you so much. But we do have two questions that we always ask [00:51:00] towards the end of the episode, and I'm gonna actually put a parenthesis here, cuz we talk about this, right?
    We do this. These segments. And then we get to use these little bits for multi purposing, right. And putting them all over the place, kind of like, you know, the live show with Jimmy F and all, all those. If you go on YouTube, they have those very specific segments that they multipurpose. So close parenthesis.
    And we're gonna go with it to a questions. Scott. Number one is what is that action point for? That is, let's say they already started their publishing journey, but they might be a little lost on, I'm not hitting the right audience. I'm not getting the engagement that I want or I'm, I ju I'm just, you know, throwing spaghetti against the wall.
    Scott: the number one action is to reach out to somebody who's successful. Um, most successful people are willing to give their time 30 minutes to hour to somebody who's brand new and help you overcome. And I've found that in the podcast. [00:52:00] It's such a friendly environment, cuz we're not really all. We're not competitors.
    We're not really chasing em for the same thing. We have similar audiences, but it's a different thing. So reach out to somebody who's a peer who's doing well. And then listen to, 'em be coachable too many people ask for counsel, and then they have given counsel. They don't wanna do that because they're lazy or they wanna do the bare minimum.
    If somebody tells you to go do B and C to get six pack, abs just going to C, isn't gonna get it done. You gotta do a, B and C. Yeah. To do that. So be coachable if you're struggling, reach out to. And listen to what they're saying and go for, and you really have to have a passion about it. If you're just trying to be a, a flash in the pan, you're not gonna find success.
    And you've gotta, gotta realize it's an investment in time, an investment in energy to find success. The most successful people are because they've been consistent. They've taken more reps. They've done more than what you do. And that's why they're at the top. Yes.
    Fonzi: Love it. Thank you. Thank you so much. Uh, I hope you listening right now.
    Have pen and [00:53:00] paper, and you wrote that down. If not back up like a minute, listen to it again and write it down and then do the reps.
    LuisDa: It can be your notes up in your phone too. Doesn't doesn't have to pen on paper, pen
    Fonzi: and paper. It's proven
    Scott: it's proven, or, or just send the file to rev.com and have it transcribed for a dollar 25 a minute or OC.
    Or Otter and have it transcribed free you for free. There you go. Yeah, absolutely. Look at, look at that.
    Fonzi: Look at, or you can go to work, put a full loan application for a VA and then tell, Hey, can you read this for me? You know, simple.
    Scott: Keep it simple. Stupid. Yeah, absolutely.
    Fonzi: Uh, Scott, the last question here is where would you be if you didn't
    Scott: publish?
    Oh, my gosh, if I didn't publish, where would I be? I would probably not be where I'm at today. I would probably be working back in corporate America. There's nothing wrong with having a, a nine to five or a J B, but I like to think of myself as unhireable, because my [00:54:00] hourly of what we bring in on an annual basis is more than what I would be getting.
    And I would not have nearly accomplished the things that I've been able to accomplish. I wouldn't have been able to go to the places that I've gone. And travel and that's all come from the fact that I started publishing and sharing things. And I realized that, uh, the videos I was doing, I may not have had any views on it for months or two months, but it was all adding to my online resume.
    It was all adding to content that would be there for people to go back and check it out. So I don't know what I've been doing. Probably a coach or probably working as a banker. Back for a bank. Uh, but I would never wouldn't have not lived what I have and, and accomplished what I have. So that's, that's, that's one of the most important things that there is freedom in doing your own thing.
    And I mean, you have good days and bad days, but I will tell you right now, The bad days now are so much higher than the, the peaks were when I was working at a
    Fonzi: JB. Wow. Thank you so much. I love how you spell the word JB. Like this it's like Baltimore, you know, you don't say you don't say the [00:55:00] name
    Scott: just over broke.
    You know what I mean?
    Fonzi: Over broke. Yeah. And I also love the, how you call it the online resume. I think that is that it's a good way to put it. People do their research. They're everybody at heart, you know, at the, at, at the bottom of our hearts, we're a little creepy sometimes, you know, and we're gonna do the research.
    We're gonna be like, who's that person check their Facebook, check their Instagram, check everything. Yeah. And then it's like, okay, I can trust this person on the other side. Yeah. And the better your online resume looks, the more trials you're gonna get from those. Yes.
    Scott: As long as you're not putting fish lips up showing your ass or squeezing our boots together.
    Yeah. That works really well. Yeah. Yes,
    Fonzi: absolutely. Well, we're not
    LuisDa: work with any of us. We're too hairy for that. No, no cut
    Fonzi: nose. no fishing. No. Oh yeah. Instead
    Scott: of Ts. Uh, it's truth and true assets, not tips ass
    Fonzi: oh my gosh. Um, did this episodes [00:56:00] turning a, a turn for the, the late night show?
    Scott: We're gonna like, okay.
    Here. Here's what, here's what everybody's looking for. And this is a true, honest thing. Everybody's looking for more ass. Okay. And by asks, I mean, assist, strategize and support. Okay. So if you wanna get more ass, you need to turn into the content is profit live show everybody let's
    Fonzi: let's yo, I love it. We just found
    LuisDa: our episode hook by the way.
    Absolutely. So fuzzy. I make notes over there. Okay. I wrote it more ass. OK. Minute
    Fonzi: 8 58 right here. Thank you so much
    LuisDa: comment, mom, man. All right. So where can people find you? Where can people connect with you? Where can people like learn more about what you do?
    Scott: Yeah, it's really easy. You can go out to the website.
    We close notes.com. Uh, very simple. It's our main website with our podcasts, our blogs or classes, stuff like that. You can check out all the podcasts. I've been a guest on, on my media page. Uh, but we close notes.com as the main page. Or you can always check me on I'm. [00:57:00] The only one Scott Carson out there except for an English soccer, keep risk Scott Carson.
    So I'm the second most famous Scott Carson out there
    Fonzi: let's go. I think you beat him honestly. But who, who knows? Yeah. Who knows
    Scott: that is Scott Carson. That's that's our international audience knows not the United States for the most part.
    Fonzi: Did awesome. Scott, thank you so much. Is there anything we, we might have missed out that you wanna add before
    Scott: we head out?
    Here's the biggest thing, ladies and gentlemen, your only thing you guarantee by not taking action by not hit each the published BU button is failure. It doesn't do you any bit of good to record something? Not share it with the world. Embrace the suck, fail forward and embrace success. That's what you have to do.
    You're gonna suck. Everybody sucks at first. Just get it out there. Hit that published button, share it, start sharing your message. And you'll be a lot happy, the long run. And of course, hit that subscribe button and leave a five star review for these guys now, will they love what they're doing? Do it
    Fonzi: now.
    Yes.
    Thank
    LuisDa: you. So I appreciate that. The shout out. Appreciate it, man. Thank you so much. Uh, [00:58:00] it was so fun having this conversation with you. To many more years of success in publishing and the business. Uh, yeah. And, uh, with that said, thank you so much for tuning to the contents profit podcast. Go ahead and follow the show in your favorite platform and on social media at BI bro co
    Fonzi: that is right.
    Name Scott here, help you move one step closer to your goal. Please. Don't forget to share this episode and, and leave a five star review. See ya. Bye guys.

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