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From Fireman to a Million Dollar Company- EP. #214

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 From Fireman To a Million Dollar Company

You can listen to the full episode here.

How do you go from 0 to 1?

Sure, tactics and strategies can help…

But the number one element that will determine your success is your mindset.

In this conversation with Evan, we discussed his story as an experimental entrepreneur, fireman, and then his rise as a successful entrepreneur.

What changed throughout his journey? His mindset, coachability, and determination to solve other people’s problems.

Some of these conversation’s #GoldenBoulders were: 

🔥 The Call of Entrepreneurship!

🔥 How To Find Your Business Coach

🔥 The Rewards For Creating Content.

🔥 And Much more…

👉 Make sure to subscribe to the Content Is Profit Podcast!

Tune in and enjoy!

Episode Transcript

  • From Fireman To a Million Dollar Company: []

    Fonzi: [00:00:00] We've got some, Hey, I'm Louis and
    LuisDa: I'm Louis and you're listening to the content is profit podcast. We spent
    Fonzi: the last four years learning the
    LuisDa: strategies and techniques
    Fonzi: from some of the top markers in the world on how to create content that turns into profit. And today we're bringing them to you. So you can take action immediately and start creating real content momentum.
    LuisDa: If you like to learn more about how to turn your. Into profit go to content is profit.com. Oh yeah. Today we have a special surprise for you. We came across today's guest on TikTok and we have been hooked. Not sure if it was because of his incredible insightful lessons or due to his magnificent
    Fonzi: stash.
    Today's guest is one of the best at making complex. Simple. He's an entrepreneur inventor and educator that led his life as a fireman to build a seven figure business. [00:01:00] Also, he's the host of the big, good to future you podcast. So we gotta, right. He's a fireman. Let's
    LuisDa: go. Not to mention that he has built an incredible following through the content that he has been consistently putting out into the world.
    Now he is constantly building and growing a business as a way to become financially immortal. Let's go,
    Fonzi: let's go. Let's get this party started. Please welcome top educator, founder of Vander growth and take to most epic stash.
    what is up, man? Louis Ponzi. Hey guys. It's good to see you. Nice. And you too. What, what an intro, man? I've never
    Evan: had one like that. You guys
    Fonzi: have got it down. appreciate. Welcome,
    LuisDa: man. Thank you. Uh, by the way.
    Fonzi: I hope we didn't, but butcher, just let your last name. I know that's all
    LuisDa: public apologies. Did great job.
    Thank you. Thank you. Thank you. Our English is not very good looking sometimes and you know, it's Friday's Friday, but, uh, [00:02:00] we're, we're extremely excited to have you here. Uh, we've been hooked by your content. I love the fact that you make these concepts very, very simple to understand, and that would definitely gonna be diving into that.
    For those who might not be familiar with you with, uh, with your story on publishing on your business, on what you currently doing. Can you tell us a little bit like how everything
    Evan: started? Sure, sure. I'd be happy to, so God, there's this thing I call, it's kind of a blessing and a curse. You know, that entrepreneurial bug, you guys have it to, you know what I'm talking about, but it's, it's that need to, to solve problems is really the way I look at it.
    That's I love it. I love solving problems and figuring out ways to do things better. So. When I was growing up, I, I had a bunch of random jobs. I was mowing lawns and working in and restaurants and, you know, doing construction and all kinds of stuff, dude. Like I tried everything I could think of. And then eventually I was like, you know what?
    I'm tired of all these jobs. I just want some security. Let's see what the nine to five rat race has [00:03:00] for me. Let's see what a real job is really like with a pension and benefits where I can just settle down and relax. And that's when I became a fireman. And so when I was like 19, I'd started to pursue that career.
    And it took me like five years to get hired. I became a paramedic. I got at my EMT. I worked for multiple fire departments, went through two fire academies. Like it was just my life. That's what I did. Yeah. And I finally landed the job that I wanted. and I thought that was it. I'm like, okay, cool. I'm here.
    But I couldn't shake that itch, dude. It was still there. I still had that bug. And so when I got hired at that fire department, We went through this fire academy that kicked our asses. It was like 18 weeks of some of the physically the hardest, the most demanding work that I've ever done in my life really taught you where your limits were.
    And I'm grateful for that. But we wanted to commemorate that experience as a group. We went through it as a team. Yeah. You know, there was like 30 of us. And [00:04:00] so I decided to make a plaque. I was a woodworker at the time I had a wood shop and I was making furniture and all kinds of other things. One of those businesses that didn't quite work out
    Yeah. And so I, uh, built this big, beautiful plaque and I really wanted to Woodburn. Our motto into that plaque. Our motto was together in together out. That's what we'd come up with. And I'm like, man, how cool would it be for firefighter to burn that into a piece of wood and commemorate our experience? So I grabbed my, my soldering iron and I plugged it into a wall and I wrecked the entire project.
    I hooked up the whole thing and I had to start over because I wasn't skilled enough with a wood burning tool. Yeah. And I was like, man, this is a. This is a problem. There's gotta be another way. And so my wife and I did some research, we put our heads together and over the course of the week, we've, we've tested out some different chemical solutions and we used it to print out.
    What we did is to printed out a stencil. And then we painted on this [00:05:00] chemical solution and then we took the stencil off and then we heated it up with a heat gun and it burned the wood only where we drew and it worked. And that's how we invented our first successful product, which is the scorch marker.
    Whoa, let's go. Yeah. And so it's a wood burning craft marker. So if you draw on wood with it and apply heat, it burns wood only where you drew that's, that's where the first, like big problem solving, like came in and we, we solved that problem and we're like, oh, You know, what if we sold this to other people?
    So this is the best part of the story. This is my favorite part. And I love sharing this with people, but I was sitting at the coffee table in the fire station when, you know, when you're on duty and the next crew comes in in the morning, everybody sits at the coffee table and they have a cup of coffee.
    They pass down what happened, what's going on. And you know, it's like a crew changeover. It's a, it's one of our favorite parts of the day. And I was talking to a captain that had come on that. His name was Josh. And, um, I knew he [00:06:00] had an Amazon business. Yeah. So I asked him what he was doing with it. And Josh was a guy who invented an apple watch.
    Wristband made out a Paraic cord with an adjustable link. And so he found a company in China to make it for him. Yeah. He ordered some prototypes, had him sent over. He all he had to do was put him in a bag, send him off to Amazon and they would handle the shipping, the payment, the fulfillment customer service, all of it.
    Wow. And he was making $8,000 a month. Wow. And I was like, are you fucking kidding me, dude? mean like, like I, I, this guy, uh, this guy knows some shit. And so I picked his brain for the rest of this shift. And then at the end, I was like, man, if he can do it, why can't I do it? And that's when I just started, I just started, I, we took that liquid.
    I talked to you about the scorch marker and we put it in an empty marker. I printed out some labels on my computer and I started hand making each one and just selling 'em on Amazon. Wow. And that was about three or four years ago. Wow. And. Fast forward from there, you know, this is like the first like [00:07:00] product that we've turned into a company.
    Yeah. And now I've just gone deep into the entrepreneurial rabbit hole. deep, my friends. That's right. Let's go. Yeah, exactly. So deep that I no longer work at the fire department anymore. And my main focus is just growing the businesses' and solving problems. That's you know, what the resources that we have.
    And so you're right. It did turn into a million dollar company. We did a million dollars in sales last. Let's
    LuisDa: go.
    Fonzi: amazing
    Evan: crowd going crazy. I'm really excited. I'm really excited. Now there's profit two. Don't worry. It's not just all net, so , it's not all gross, but yeah, man, it's been a wild ride. And so now I really, really enjoy, um, Learning about different learning different skills and then applying to my businesses.
    Yeah. And then if it works, I teach people on social media because it's something that's fun for me. Yeah.
    Fonzi: Yeah. Absolutely. And I think, I mean, that's, that's how you got our attention. You know, the video that we were talking about was you were explaining why is it better to have your own [00:08:00] business right.
    Than being an employee. Right. And then the, the, the taxing that goes through that. And I was like, man, this is amazing. I love the, the way you explained it. And like I mentioned your pen. I don't know if you have it right there for those that are watching is so epic. It's like a bullet, right? My
    Evan: mom, my mom gave it to
    Fonzi: me.
    Yeah. Oh, it's so cool. And I was like, man, this, this guy's so cool. And I'm not gonna lie, dude. Your voice is like, Mellows like, dude, I wanna listen to this guy all day this and, and you're a great storyteller, right? Yeah. For those that are listening right now, just notice how well he shared this story. And there's a few elements in here that I would love to break down.
    Um, before I dive into this, I don't know if you have anything to share because I'm gonna take over.
    LuisDa: I just wanna say, thank you even for sharing that story, right? Because when a lot of people decide to take on the journey of, of the entrepreneur, right? Sometimes we have that itch, buddy. It takes a little bit to find exactly what that itch is and.
    To make it profitable or to start even selling something. Right. Yeah. And for us, uh, [00:09:00] we tried a few things. Like we tried screen printing t-shirts we tried vinyl stickers, we tried, uh, agency side of things and then that's how we got into content. And then it evolved into the machine that we had right now with the podcast and, and helping clients do that right at the same time.
    But it took us a second. It took us a few years. Right. And, uh, we're not in the million dollar, but we're on our way there. And, and that's okay. Because one of the things that we learn along the journey. Well first, obviously we, we have to solve a problem, right? If we don't have those results for the person that's purchasing, either the product or the service might as well not do anything.
    And then at the same time, we're having fun with it. Right. So, and I'm sure like that whole process, right? Obviously there's ups and downs and the fact that you had a community that helped you have your wife helping you out as well. For us having that person next to each other, which in this case was fancy for me.
    And hopefully I was his case for him, but, uh, it, it, it really helped us. It helped us, you know, bounce ideas of each other, get feedback, just like whenever I was feeling low, like he will push me whenever he's feeling low. I push him most of the time I keep pushing him. Uh, you know, [00:10:00] so, uh, it does it, I think those are all lessons, you know, that whether you.
    Whenever we decide to make that jump into entrepreneurship. We have to be aware that that's gonna happen. Right. And I went to business school, right. Like technically, like I'm, I'm like I graduated with a business degree and nobody teaches you that. Right. Like they're like, okay. Six Sigma. And then that's all I remember from
    Evan: from,
    Fonzi: from there.
    Right. And then you're like, I remember anything about it, but
    LuisDa: but yeah. So I just wanna say thank you for, for sharing that story. Right. Because, um, it it's, it's incredible. And that was like a. Small amazing problem that you solved mm-hmm and then there's other people that are probably experiencing those, those problems and you can always help them, right?
    Yeah. So, uh, even if it's something like that, small go at it, like, go, go in, go all in because you can
    Fonzi: make it happen. You never know I can come out of it. And there's two things that you mentioned that I think they were a, they went a little bit under the radar and I want people to. Catch this one, write 'em down.
    If you have pen and paper, you said there must be another way. Right. And I think that is the [00:11:00] entrepreneurial bug, right? When you start doing something, taking action and you face a problem, right? You're like, okay, there must be a better way, right. That I can do this. and not only for yourself, but for others.
    And actually we were at a conference last week and they share a, a pretty cool definition for entrepreneur, which I'm about to butcher a little bit , but it was around the, around the terms of you're an entrepreneur, when you take on problems of somebody else and find the solution for them. Right. And that's why you happening like that.
    You did that. People were trying to do this with, you know, wood and burn them and all that stuff. And you're like, there must be another way. And number two, you said. Uh, I just started, right. I just started that is such a key part right there, because we live in a, I would call it informational age. There's so much, I mean, you can find whatever you want whenever you want.
    Right. It's as easy as you type in something in your computer and you're gonna find information. But at the end of the day, I think too much information gets to a point [00:12:00] where you become overwhelmed. You don't execute, but you. I just got started ice. So what can entrepreneurs, right? That might be in that stage of, I have the idea, right?
    Uh, there must be a better way. How can they get started without getting sucked into the informational realm of note? Taking action.
    Evan: I like that question. That's a good one. Um, entrepreneurs, when they decide to start, imagine yourself as standing at a cliff. And if you want to learn how to fly, you have to jump off the cliff and then build your wings on the way down.
    You can't build your wings first. You don't know what to, what you're gonna be experiencing. You just gotta go. And so that's why I like that question because when I started, I didn't know what, I didn't know. I didn't know shit, to be honest with you, I still dunno shit. But, um, I was like, well, if this guy sold and is making money on Amazon, then why don't I just start there?
    And so I went on seller central. I figured out how to open up an account. I, uh, had my buddy help me with an LLC to kind of get started up. I just, [00:13:00] and uh, I applied for an extra credit card, so I could have some spending. And buy some raw materials. And I just started taking pictures with my phone and Googled how to remove the background.
    So I could have a white image, you know, like Amazon wouldn't even let me list my stuff like multiple times, because I, it was Nope, your image isn't right. Nope. You gotta pass the hazmat test. Like, Nope, you gotta do this. You gotta get a UPC. And so every time I was faced with an issue, I would just find the answer to it.
    Yeah. Yeah. Oh, I need a UPC. All right. How do I get a UPC? oh, okay. I'll buy it. And that's just kind of how it started, dude. 1, 1, 1 thing after another and then, yep. Um, we just started to grow. We didn't sell anything for months. For months. I forgot about it. I forgot about the, uh, the product that we had listed.
    Oh, hold on. Let me get this plugged in. Yeah, no worries. I've completely forgot about it. We didn't sell a single thing. And then three months later we got one. And I was like
    Fonzi: better. I better, I better
    Evan: make one mixed up and stuff filled up the empty markers. We bought off, uh, of a, um, from [00:14:00] overseas and, and, uh, boom.
    I shipped it off and I sold it and then we sold another one. And then I remember I sent one to an influencer. I really liked a YouTuber. I'd been watching a woodwork. Oh, nice. And, um, he talked about it in one of his live streams and I got 10 sales. And he was just being a nice guy. He's like, oh, check out this cool thing.
    You know, Evan sent me and, you know, yeah. Wow. That's pretty neat works. That's pretty cool. And then boom, 10 sales. And I was like, oh, Whoa. That's what marketing is. And then boom, more questions, more rabbit holes. And then I've just kept going and going and going. So just, you just gotta pick a point and start, man.
    It's true. Yeah,
    LuisDa: absolutely. I think I love
    Fonzi: this. Sorry. I love the more questions. More rabbit holes. and then that relentlessness of keep going.
    LuisDa: Um, I, I wanna highlight is, is the action taker, right? Like, because like you, you took action. A lot of, a lot of times we get wrapped up in that information rabbit hole mode, and then we're like, I wanna know more and then I wanna know more and then I wanna know more and then we [00:15:00] don't take action.
    Right. And that's the, that's the thing. Right. And so, Overwhelm also comes from trying to think about how am I actually gonna do this right. In the, in the conference, we heard a couple people, and that was a big topic where people really get overwhelmed. Right. And then they freeze is because they go immediately to the, how am I actually gonna do this?
    Like before. You know, they start executing. So I love your journey because you know, it's the little steps, right? It's like, you know, putting your blinders look like maybe one, two steps ahead, executing something comes up. Okay. Let's figure out what's next. Let's figure out what's next. Yeah. And that's really like, as we look back to, to our journey, same thing.
    Right. And sometimes once it goes into those like rabbit holes, and then we don't see 'em for months, but that's okay. , ,
    Fonzi: they're fun,
    LuisDa: man. But that, that's why, that's why you gotta find somebody that, that, you know, can, can push you. You know, my, my wife, for example, she, as soon as like I go into those things, she.
    Knock is like, come on, man, what are you doing? Right. Let's go execute. And, uh, and she keeps us accountable. So that's awesome. Very important. And I, and I love it. So thank you for picturing [00:16:00] giving us the full picture of like, how do we do this? Right. And at the end of the day is the information is available.
    We just have to yeah. To make the commitment, to take action and solve that problem. Yeah. I, I love
    Fonzi: the fact that you highlighted to the three months that you didn't sell anything. Right. Because a lot of people, when they shared the stories, very pretty, it is like, Hey, you know, I started, yeah, I hit some roadblocks here and there, but then.
    You know, the, the business took off and it's important to share these pieces of information. Like the three months you didn't sell anything. Right. For us, it was back in March last year when they closed everything here in Florida and we lost 80% of our business and we're like, okay, well, whatever we're gonna do now.
    Right. And that's when the podcast started. So I'm curious, how do. How do you deal with that? Right? Because people are gonna face roadblocks, plenty of them. Right. Uh, for those that are into storytelling, if you, uh, read or know about Jo Joseph Campbell, uh, the hero's journey, right. I mean that storytelling framework that everybody has a wall that you're gonna [00:17:00] hit.
    So how do you deal with that personally, mentally, right? It's I'm, I'm sure it's a big toll.
    Evan: I'm dealing with that right now. Yeah. Scorch, mark or sales are down this last quarter and, uh, they're down significantly and so much so that I hadn't planned for it. And I learned some valuable lessons. I learned that you need to have cash reserves on hand and you need to plan for the downtime.
    So you can't just take all the money out of the company or reinvest all the money in the company all the time. Yeah. Um, so that was something I just learned recently and it, it helped a lot. And so we got into this position where it's like, okay, sales are down. Why are they down? What's wrong. What's broken.
    What do I need to fix? And that's when I was like, I need objective help. And so I did a couple of things. Um, a, I brought it up with my business coach and we started focusing on it. I think business coaches are, are huge to help get an objective look from the outside in. Yes. Then second, I started figuring out how to diagnose my business.
    And so I started reading books like fist [00:18:00] fix this next or traction or extreme ownership and I'm devouring books. So I can learn what skills other business owners have learned to fix this. So then I sit down with my team and my wife and we're like, all right, what are all the problems in our business right now?
    We make a huge list, right? What needs to be fixed first? And then we prioritize those and set them in manageable goals for the quarter we call 'em rocks. It's something we learned in traction, but we, we, we like, uh, an elephant eats one peanut at a time. Right? You gotta do everything like one little bit at a time.
    C you know what I'm talking. Oh, yeah. And so we broke it all down into bites, size, manageable chunks. And we basically realized that either the website was broken, the product was broken or the traffic that we were driving there is broken. Maybe it's a combination of all three. So what do we need to do? We gotta work on the product.
    So I'm higher. I have working with our ninth chemist to try and make the formula. Where I want it to be. So it's just badass and dominates the competition, [00:19:00] the website, we just launched a brand new one today. We'd been working on it for months. Yes. Right? The traffic we're redesigning the marketing plan and redefining who our perfect customer is so that we can find out who they are and target them.
    Like we just start to piece by piece and start pulling on levers until we find out what works. That's how I deal with problems and challenges, especially right now. Yeah.
    Fonzi: Wow. I love it. I love that. That. You know, you start pulling on levers. Right. And I think. Again, one of, probably the downsides of having information so easy is, is that in a word it's now?
    So, so, so easy to access, right. People become lazy and they're like, okay, just gimme the answers. Right. But what most people don't realize is. Yes, that could be a good answer, but that doesn't mean is a good answer for your business, right? And then you start doing this and all that stuff. And I think that's where action taking comes in place is you start testing yourself and, and also you start learning and getting a feel of it.
    You you're [00:20:00] gonna learn way more by taking action than the, just. Reading information. Right. But at the same time, I agree with, you know, being part of having a coach or being part of like a mastermind for us, that was huge. Right. Getting that outside objective view, like you said, uh, from your business, it lets you see other points of views and, and take.
    The the according action, I guess. Wow. My, my English here is, is rough a
    LuisDa: little bit too. I know. Take a break, take a break.
    Fonzi: it's some water. It's some water.
    LuisDa: So, um, I'm, I'm curious, like how, how's your experience when you went and found your first business coach or your, your next business coach? Right? Because sometimes.
    Because of that availability of, of information, we are like, I can do everything. Right. And for us, it, it, it came in a, in a moment that we had a lot of pain, uh, in the business, like personally, like nothing was really working. We were like, okay, I think we hit rock bottom and we need that one coat just gonna take us to the next level.
    And then we hit a ceiling again, and then we're like, okay. We decided to find a different coach and, and so on. Right. And we've, we've [00:21:00] gone through some coaches that have been incredible. Right. But that process, I, I don't think anybody has to hit rock bottom to find that coach. So I'm very curious on your experience.
    Like how, how was that process for you? How do you make that decision? And then, uh, like how do you find the right person?
    Evan: It's a good question. And pain is a big motivator for sure. I can see where you're coming from with that. Um, well, I was in a position where I was skeptical of coaches because I didn't think that it was something that would be a good fit.
    You know, I was, I was apprehensive about it cuz I'm like, well for one we all, there's a stigma against certain types of ways that people advertise and sell online. And in my opinion, I'm just not a big fan of like the course guru type of sales people. And like, I don't know, there's like this lack of authenticity with a certain group of people that try and sell you information.
    And it, it put me off towards that in. That was my preconceived notion. Yeah. Okay. And so what I [00:22:00] did is I generalized and I thought all business coaches were like that or all, you know, educators online were like that. And that it, it kneecap to me for a long time until I was able to work through it. So I started talking to some of my buddies who were, um, you know, had more understanding of this subject and I'm like, bro, like, I don't know what it is.
    Here's my apprehension. I was honest with him. I was like, I just, I just feel, I just don't know if it's gonna work. Like. is it, is it fair to say that, you know, professional athletes need a coach as do entrepreneurs? I'm a professional mental athlete. Like what kind of coach do I need? And I just started asking questions to my network and friends and people and talking about it, telling them my reservations, telling them why I was scared to do something like that.
    And why I, I just didn't know. I didn't know what I didn't know. And eventually, um, it was a conversation with my CPA that I was having. And I said, dude, honestly, I just feel like I'll, uh, I have a lack of direction. I need someone to help guide my thinking a little bit. You don't fucking I'm. I've li I've reached a limit.
    I don't know. What's what's next? Where do I learn next? Where do I go? [00:23:00] And he said, bro, you need to talk to Lauren. And Lauren is now my, my business coach. And, um, he told me a little bit about her and I was like, you know what? It can't hurt to have a conversation. Yeah. Had a conversation. We ended up being a good fit and then now we meet every two weeks and she knows what's going on with my businesses.
    And she helps me work and keeps me accountable, focuses me on the things that I need to stay focused on and just gives me outside opinions. And, um, it. It has been huge. I love it. Yeah. I'm I'm
    Fonzi: gonna take this moment before. Wait, wait, I'm gonna take this moment here to plug your course that you used to help people, right.
    Evan, and feel free to share about it. You know, share a little bit about it, cuz I know this can help people move from zero to one and start getting that momentum inside of their.
    Evan: Sure I'll take it. Uh, thanks for the opportunity, man. So when I first started building my personal brand, cuz like I got on TikTok when I was, I was originally making [00:24:00] firefighting videos on TikTok.
    Right. That's what I, that's how I started. And once I realized that all the attention was there and how powerful that platform was, I was like, I need to start making videos about shit that I really like. And that's when I started making videos about business. Hmm. And so. Um, during that time, I was like, I wanna talk to this community.
    I wanna learn what their problems are so I can solve them. And so I opened up myself for zoom calls with people, and I did hundreds of zoom calls with random people on TikTok. And I just recorded them and you know what happened? And I didn't realize it at the time, but I learned what everybody's problems were.
    I know everybody's I, I learned, so everybody has the same. and it's around the same things. And so I was like, dude, I need a way to teach more people instead of one on one, because I can't reach enough souls this way. Yeah. And so that's when I kicked my family outta the house for a week, sent them on vacation and I sat down in front of my computer with my camera and I recorded and an entire, uh, business course, it's 50 videos and I sat down and I crafted legal docs with an attorney and.
    You know, I went through a whole flow of like [00:25:00] how to answer all those questions from the idea all the way up to building out an S Corp so that you can save more money on taxes. And, and, um, I wanted a way to teach people when I wasn't available. Yeah. And so that's why I did it. And so now it's just an, it's an extra way for me to bring energy into the machine to continue to educate and then feed these projects to solve problems.
    Yeah. Thanks for letting me plug that. Absolutely. Where, where
    LuisDa: can people find it? Where can people go? vander.com. Let's go by the way that link is gonna be right below. You gotta do scroll down and click there. You're gonna, you're gonna be able to find it. Um, thanks. The, the question I really wanted to ask is what, what should be people looking for?
    In that coach. Right? Because sometimes we think that we might have found the right coach and we might be following this and because it's the coach or so, oh, came recommended by somebody that, that might have been like a, a good referral or a good client or something, we should stick with it. But at the same time, we might not be getting the results that, that, that we need.
    Right. Um, uh, we, we haven't really been in that situation. Like we are like, knock on wood. [00:26:00] We've found really, really good coaches, but I'm curious, like what, what should be. What people, what should, wow. My English should people looking for people probably be looking
    Evan: for there? Boom. I said, I nailed it. I got it, dude.
    I got it. Right. Alright. Hmm.
    I think that, uh, one of the most important things that a business coach can offer you is a mirror. Let me elaborate on that a little bit. And so, for example, when I, I meet with Lauren and I talk to her and I'm telling her about things that are going on, she'll simply ask me questions and clarify and steer my thinking in the right direction to help me discover things that I hadn't discovered before.
    And so when you're looking for a business coach, I think you should find someone who has a. Is able to look at your business objectively and just kind of, kind of guide you and, and honestly want to help you grow. Um, that's important. Yeah. It's important that they're also someone that you get along with because you more or less become work married [00:27:00] to this person in a sense, and they know a lot about you.
    You spend time with them and, and you develop friendships and relationship with this person. And, um, it really helps if you jive with them and, and respect where they're coming from. the first thing would be to make sure that you guys get along and you like them. Yeah. And the second thing was, um, how can they guide you?
    Where can they just lead you to, to help you grow and blossom? And those are like two things that I, I, I think are really important. Yeah.
    Fonzi: And I, I really like that answer because. There's a lot of coaches that try to just tell you what to do. Right. And I think the words that you use, they try to, you know, steer you the right way, the right direction, make you come up with the answers.
    I think that is key because that's how we learn actually. Um, I remember we, I used to coach one on one soccer, right. And. At first, that was kind of like one of my first experiences coaching. And I would tell them, okay, this is how you do it. This is how you do it. And [00:28:00] guess what? Every single week, when the kids would come back, they wouldn't know how to do it.
    And I would have to explain it again. And then the next week, same thing. And it got to one day that I told them, okay, how do you think it's done? And then I start asking questions. Uh, why do you hit the ball with that side of your foot? Right. And they started giving me answers and answers, and I realized that when they came back, they would, they know it, they knew this stuff, right.
    They, they would just execute it and I didn't have to repeat myself and there was progress and I was like, so that's it. You need to invite these revel. Into people with questions, right? Like what are the questions that we're asking for them to come up with the right answer? And honestly, it also, it also gives the sense of achievement, right?
    Cause I'm sure when you come up with the right answer for your business, you're like, I got it. This is absolutely amazing. And you're proud. And then you take action and you feel even better, but when somebody else is telling you [00:29:00] about it and we know entrepreneurs, we don't like to be told what to do. in the first place.
    Right. That that's why we build our own stuff. Right. Because we don't want people telling us us to do so if you get a coach on and it's always telling you to do this and do that and do that, right. Um, I feel like that might get a little bit in the way. Yes. Sometimes we gotta remove the ego right. From, from the equation and oh yeah.
    Learn to listen. Um, but I love the fact that steering people with questions.
    Evan: The way that I looked, the way that I looked at, it was like, imagine just like a globe and a sphere, and then they'd drop you on one point and, you know, like, um, that you want to build a successful business, but your compass is fucked up.
    It's broken. It doesn't point the right direction. And so you might be right here and your objective might be right here, but you could be walking all the way around the other side just to get a hundred feet away. And you, you just don't. How do you, how would you know, your compass is broken? You [00:30:00] haven't been taught what you need to learn to navigate the world of business.
    And my coach is there to point my compass in the right direction so I can get to my goals more directly. Tripping over myself the whole time.
    LuisDa: Yeah. I, I love it. I, you know, I, we got the chance to play soccer in, in Europe. Right. And I remember we had, um, I had these two coaches in that one very specific season.
    One was that guy that was telling you everything that you had to do, he was behind like, He, he, I didn't like him. Right. It was like, he's like, you need to be doing this. Right. And that, and then we had the other coach that he would just sit and observe the whole thing, the whole session. And once a week he'll bring us in and he'll, he'll show us a tape.
    Right. And he'll be like, what do you think about this? Right. And then you you'll give your opinion. And then it's like, okay, what happens if you would've done this? Or he started asking those priming questions. Right. And, and that's the coach. I remember that's the coach. I really loved. That's the coach that I really progress with.
    And it was incredible. He then became a big part of my life moving forward versus the other coach. If I see him, I probably, I don't [00:31:00] even go say hi. Right. And, um, and, and I think that's very important right. In this environment. Obviously we've talked about it for a few minutes, uh, but. In that sense. Like, I, I wanna transition a little bit with, yeah, wait, I'm
    Fonzi: gonna leave people with one question with one phrase, do it questions, invite revelations, and not only for yourself, but when you ask those questions to other people as well,
    LuisDa: like you were doing when producing better,
    Evan: the answer too.
    Exactly.
    LuisDa: That's right. Exactly. Um, so I wanna transition a little bit because what you did with content, what, what you just shared was really interesting, right? Like when, when we started. Producing content at, at this level, we also did a bunch of stuff. We're like, Hey, by the way, if you need help here, like where do you need help?
    And we, we were able to get on calls as well to find out all of information, like to see where do we steer that compass, because we didn't have a coach at the time and help him. Right. Um, I what motivated you to start creating? And was there a challenge that, that you had to overcome to stay consistent?
    Consistency is one of the things that we see [00:32:00] in the marketplace that is really challenging to keep up right. For us, the reason that we are, have been staying consistent with more than 200 episodes on the show, doing it live three times a week is because we put systems in place. So we are able to, to do that.
    Mm-hmm now. What was your journey when you first started publishing, you said you started with fire fireman videos, and then you started transitioning, listening to these people. How have you been able to stay consistent?
    Evan: Well, the reason I started was because of Gary V and that's and he was just like, dude, just put yourself out there.
    What the fuck do you have to lose? If it doesn't work, just blame me. And I'm like, okay. But I had to get over the first hurdle, which was, I was afraid to put myself out. . I was afraid of what my coworkers were gonna think. Like, what are the other firemen gonna say? If they see me on TikTok, like, hell, that scared the shit out of me, my brothers, what are my family gonna say?
    What about my mom and dad, aunts, uncles, my wife, my kids, people I meet like, are they gonna judge me? None of that ever happened, by the way, it was just all in my head. And so once I got over that, it took me [00:33:00] some, some, some time on social media. I gotta post a little bit before I could find my voice and get comfortable with who I was and how I presented myself on camera.
    Once I got there, things got much easier. So then I realized like, okay, I can do this. I can, I can put myself out there. I can post on social media, but it's too fucking time consuming. There's no way I can do all of this. So how do we do it? What system do I need to put in place? How can I solve this problem?
    And that's when I started splintering content. And I think you guys know exactly what that's all. Yeah. And so that's what I always do. I would take, uh, pieces of my content long form and chop 'em up using systems standard operating procedures with, with documents. And I would instruct my editors and content managers on exactly what to do.
    I would record something, drop it in a folder and let them go to work based on what I had written out. And they would break everything up and make small videos and long videos and podcasts and blog posts. And the machine just started to work. Once I got the machine. [00:34:00] I could get into a stage of refinement and refining that content and figuring out what exactly it is that I'm really good at and sticking to it and then making it better.
    So that's the stage I'm at right now. I'm refining, changing the way that I make my content, because I have the systems now. Making it better
    LuisDa: congrats. Like this is incredible. And thank you for, for that very honest answer. Right. Because mm-hmm, , there's so much stuff out there at the end of the day. Like we probably went through a lot, like majority of like how people create and the same thing, like we really had to.
    Dart producing. We really had to remove the friction for us to actually do it for us. It was going live on Facebook and the challenge was 45 days straight because we needed to like jumpstart the creation process. Right. And yes, and we had to put ourselves out there. And what, what happened was incredible.
    We started, uh, having some questions being asked, right. We started interacting with people. We were like, oh, I feel comfortable sharing these type of stories. I feel comfortable sharing. Type of topics, right. And then things have started to evolve from there. So thank you. And I, and I, [00:35:00] and I believe, I truly believe that is unique to each one of us.
    Right. We've when we did the 45 live challenge publicly, we had about a hundred people and each one of them had different businesses. Right. And they thought they were gonna learn about Facebook live. And that was not, the premise is like, how do we transition from consumer. To actually a producer, right?
    How do we actually do that? Whatever platform you're in, right? Whether that's stick, like how do you feel comfortable? How do you remove the friction to get started? And then from there you can start building your systems like you just did. So thank you. Thank you for sharing your roadmap with everybody.
    Cause I, I believe that this is gonna be very useful for, uh, for the listener.
    Fonzi: Yeah, absolutely. Definitely. Evan. I'm, I'm curious on, what are your thoughts now that you've been publishing consistently for a while? Right. Do you, do you ever look back and you're like, Hmm, maybe I, I should have done this differently, changed this.
    Right. Um, and what is it that publishing, creating content has, has brought to you and your business? Right? I mean, not just. The [00:36:00] monetary reward. Right. I mean, but is there any other types of reward from yes. That comes from creating content? Oh
    Evan: yeah. So, uh, first thing I wanted to mention was, oh shoot. I lost my train of thought.
    What was the first thing that you asked me before that I wanted to touch on it?
    Fonzi: The what? I mean, Robert content. I lost my internal thought too.
    LuisDa: OK. OK. It doesn't matter. So motivated with the questions, like what, what was the reward of, of creating content like personally, like internally, right? Or even with, with the.
    Yeah.
    Evan: Um, so once I started creating content, I started to understand like, oh, okay. Like, I, I, I, I, I, I can do this now. Like once I got to that point, you know, I, um, well, how do I wanna put this? It gave me a lot of practice speaking, telling my story, interacting with other people, communicating and overall just helped communication in general.
    It helped me get to the point. It helped me tell stories better, [00:37:00] which is a big, a big skill to have very important in my opinion. Yep. you learn how to present yourself on social media and you learn how to be able to get a message out there. And it's a, it's a powerful tool to have a platform to spread a message.
    Yeah. And, um, those are some of the things that I've really like really benefited me. Plus when you put yourself out there and people get to know you, it gives you, um, a way to open doors. So, for example, like we wouldn't be having this conversation if I never made content and consequently, the people that I've reached out to, to talk to and bring on my podcast and pick their brain, like, I just send, 'em a message with my social media and they're like, oh, this guy, like, yeah, man, absolutely let's talk.
    Absolutely. And so it gives me, um, it gives me a little bit of clout that opens up doors, that it wouldn't be open in. Um, normally, and that. Worth it. Oh my God. That is worth it. Yes.
    Fonzi: Yeah, that that's a golden Boulder right there. There we go. Go. Just so you know, golden boulders are like golden nuggets. Just way [00:38:00] bigger and powerful.
    I, I,
    LuisDa: I hope you're wearing your helmet, you know? Good eyes.
    Fonzi: Yeah, dude. That was awesome, man. Oh, I love that. You mentioned that power of the platform and connection because. B. I mean, we see building the audience kind of like as a collateral of creating content, the connections is like, number one, like you start create increasing the value of your network, right?
    Um, again, like having this conversation right here, uh, you have new friends, you never know. There's this phrase, now that I read from a networking book, right. And this one, the first part, everybody knows, which is, um, is not what you know, but who, you know, but then this second part of the phrase I read from the book and it's, it's not what you know, but who, you know, that knows what you do.
    right. And then at what speed do you do that right at? What speed do you [00:39:00] like get other people to know what you do? Wow. I made a mess out of that. I, I clearly hate to picking
    Evan: it up
    Fonzi: but this is the hook too, for today's episode. The thing is that having a platform like this allowed us, for example, that had zero audience.
    When we started to connect with these people. And tell them exactly what we did and how we could help others. Right. And guess what, some of those people were a perfect fit to work together. Some of those other people were great for a partnership and some other people, it wasn't a fit at all, but we became friends and it was absolutely amazing cuz now whatever we see them, they're like, oh dude, Louise Ponzi.
    That's awesome. How are you guys doing or. if they meet somebody that has the need that we can help them with, they're gonna be like, I got the guys go and, and meet Louis and FCI. Right. And that is so huge. So honestly, I mean, there's so many takeaways in today's episode, but this is the good, it's a [00:40:00] good, this is probably one of the, the, the key moments.
    Business
    is
    Evan: a game of people. All, no matter what, it's, what always comes down to people.
    LuisDa: Yeah. Yes, absolutely. Um, and to wrap up the show, we have a couple, two more questions, right? And, and one is like, what is one action point that somebody that's maybe in that transition between their job and going full-time entrepreneur, right?
    Or they're just starting their own business. How can they get momentum? What is one thing that they can do to start creating that momentum and move forward?
    Evan: Take ownership. No, one's gonna do it for you. No, one's gonna follow up on you. No, one's gonna make sure you pay your taxes. No, one's gonna make sure you start.
    No one gives a shit. And so you need to take ownership of your life and where you want to go. And if you, and if you haven't taken ownership and, and you don't, you, it's hard. If you, if you haven't made changes, if you're not actively working to make changes, then you've accepted where you. Yeah. So that would be my one, one big takeaway for me, at least.
    I love it.
    Fonzi: I love it. Thank you. No, I mean, [00:41:00] internal locus of control. It is very important.
    LuisDa: yeah, absolutely. All right. Last question, Evan, where will you be if you never started publishing?
    Evan: Uh, I would be less happy. I would be less fulfilled and I wouldn't be on the right path because. It's important to try things. It's important to figure out what you like, what you don't like and what you're good at, what the world needs, what you can make money at the whole EK guy principle. And you have to experiment with shit because we don't know anything.
    Dude. We're just a, a, a soul, a, a human being who's experiencing moments in time. And every time we experience a moment, we learn from it and that makes up our character and who we are and how we deal with situations. And if you don't put yourself out there, how do you know if you. If you don't like making TikTok, how do you know if you, maybe you're a blog writer, maybe you're a YouTube creator.
    Maybe you're not, maybe you're a good number two and that's what you wanna be. Yeah. But you gotta fucking figure it [00:42:00] out. So you gotta try stuff. Yeah. So try stuff, figure it out. If I hadn't started posting content, I would not be as fulfilled as I am today. Wow. Let's go let's thank you so much. Yeah, that's
    LuisDa: another one, another one another.
    They keep coming down, man. Down the mountains. yeah.
    Fonzi: Be careful. Those are some, some I impactful words, right? Like that. appreciate it. Uh, by the way, please, if you're just listening to this right now, please go and watch the video. Evan. Got some dope things right there in the background. They got the Pokemon cards.
    I know you got char there, right there. It's kind hidden in the, in the frame. It's so cool. Oh yes. Um, so we're gonna have to do another episode, bring you back just to talk about all the stuff for that,
    LuisDa: for that. Um, where can people find you? Where can people connect with you? What's the best way? Oh, I
    Evan: appreciate you asking that.
    Just head over to vander.com. You'll find all my free stuff. All my paid stuff, everything that's going on. It's all. It's all.
    LuisDa: vander.com. Let's go ACPC. All you gotta do is, you know, grab your thumb, right. Is that it? Grab your thumb function. Grab your thumb and just scroll down. Yeah, scroll down. There we go.
    [00:43:00] Evan. I
    Fonzi: have one last bonus question. How do people grow a magi stack? Just like that one. My friend.
    Evan: Mmm, you have to get through the awkward, uncomfortable phase. almost everybody can grow a mustache, but there's like two months of awkwardness. weather's a storm. And then you can do it. Uh,
    LuisDa: Evan, I'm just gonna, I'm just gonna put together.
    And I got stuck in that awkwardness for Years's
    Fonzi: so happening for me, man. you can do it. Let's go. Evan. If you ever shave this ment you gotta do a video. You gotta, you gotta do a whole event, whole campaign around it market. Oh, I
    Evan: absolutely would. I absolutely would.
    Fonzi: love it then. Love it. Anything else you wanna
    LuisDa: add before we say.
    Evan: Thanks for having me guys. I appreciate your time and your attention and, and giving me the opportunity to have a conversation with you. It means a lot.
    LuisDa: Thank you. Thank you. It was, it was incredible with that said, guys, thank you so much for tuning into the contents profit podcasts. Go ahead and follow the [00:44:00] showing your favorite platform and on social media at this bro scope.
    Fonzi: That is right. And if Evan today help you move one step closer to your goal. Please, don't forget to share this episode and, and leave a five star review. See up.
    LuisDa: Bye guys.

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