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Thinking Like A Strategist Ft. Zebulon Thomas – EP. #220

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You can listen to the full episode here.

If you own a business in this digital age you’ve probably heard the term #OverDeliver.

But what does it actually mean to #OverDeliver?

In this conversation with Zebulon Thomas, we explore what it means to perform beyond people’s expectations and how to create opportunities to take your business to the next level…

…just like he created opportunities to work with Tony Robbins, Brendon Burchard, Serena Williams, Adobe, Canon and more…

Some of these conversation’s #GoldenBoulders were:

🔥 Growing Your Brand By “Shaking Hands”

🔥 How To Add Massive Value!

🔥 Becoming a Trend Setter.

🔥 And Much More…

👉 Make sure to subscribe to the Content Is Profit Podcast!

Tune in and enjoy!

Episode Transcript

  • Thinking Like A Strategist: []

    LuisDa: We are in for a treat today. We have an incredible guest who we met by none other, the one and only Amanda Holmes. We met today's guest at the last funnel. Hacken live and check this out. We had our pass
    Fonzi: together.
    Let's go. That's right. And that's Venezuela food for those that don't know. We're gonna have to, to get some together. And we do
    LuisDa: a, a live stream together in the no, or cooking
    Fonzi: at cooking. ATAs that's pretty good guys. This yes is an expert strategist in commercial video marketing and brand development.
    Let's just name drop some of the people and companies he has worked with Tony Robbins, Brett number chard, Serena Williams, Adobe cannon. Say no more. Yeah. Total
    LuisDa: badass. He's also the host of his own [00:01:00] podcast. That's about to hit the hundredth episode club. He's also a published author, but most importantly, he's an incredible father of two wonderful daughters.
    Fonzi: That's right, please. Welcome world renowned GlyCAM operator. Host of the Seon Tomas podcast, the one and only se
    Zebulon: Thomas
    Fonzi: look at thank you, Monona. I love it. I love it. It was
    Zebulon: great. I be thank you guys for having me. Oh,
    Fonzi: thank you for being here. Thank you for hand, hanging out with our craziness. First of all, I know. I'm, I'm surprised you're still here. I'm I'm grateful.
    LuisDa: It's like, yeah, let's go. And then there's nobody behind
    Zebulon: the screen.
    There we go. Well, I'm loving, I'm loving the green room. It's great.
    Fonzi: thank you. I just, I for, I forgot this or price seven one. I had a surprise for you for the intro. Look at this. Look at. Yeah, for tho for those listening, you need to come [00:02:00] watch the video, but I was gonna be like, Selan Thomas and bring out my like, Hey, I let go guess, but oh, I love it.
    LuisDa: There's that funny story about that? That this little, uh, contraction here. But, uh, saylan thank you so much for, for coming on. I mean, we connected in this live event, we were fortunate enough to, to share dinner with you, man. It was so cool to share stories and, and have that conversation. Obviously we're super honored, but for those that might not be familiar with you with what you do.
    Can you share a little bit of like your story, like, uh, you know, from maybe the, the, your beginnings right on in this like video world in this content world. Uh, and we'll go from there.
    Zebulon: Yeah. I'd love to. So first of all, thank you for having me on the show. You guys are amazing and I did enjoy the food we have.
    We'll talk about that too. So, um, I got my, my whole career jump started, um, really in 2016. But I started at like, a lot of people don't know the hustle. They don't know the grind. They don't know how hard it takes to get to some places. And, and that story right there is important [00:03:00] because a lot of people see some of the stuff I've done and like, They're inspired and that's great, but they go, oh, I'm just gonna go do that.
    And that's cool. But when it doesn't work out, don't stop. You know? So, I mean, there's many, many years I worked and I didn't, I didn't know I was getting anywhere, but it's, it's all that effort that you think you're trying to move that mountain. Right? And it doesn't like, you're gonna move it. Doesn't look like you're moving the mountain, but then you do.
    Right. So I started out with, uh, a simple phone call. I had a satellite radio show. This was back in 2011. And, uh, someone gave me the opportunity to speak as a, as a life coach, as a motivational speaker on a satellite radio show. And then they gave me the opportunity to introduce people. So I was doing all this stuff and my, my father actually mentioned, Hey, you should get this guy Devin super tramp on your show.
    Like, it'd be really cool. See his videos of geeking out. He's always telling about his videos. All right, dad, you know, and I'm watching this guy's videos. I'm like, holy cow, like this is really cool. So then, um, I get Devin super tramp on the show. And this was when he was filming the far cry video, uh, in Hawaii, right?
    Yes. So yes, he's on the show. And during the show, I [00:04:00] was like, wait a minute, you do YouTube videos. Like you do this, you do that. I was like, Oh, my gosh, I wanna do that. Like, I want to do that. And he just gave me some really great pointers and, uh, opened the door a little bit for me, for some, some things I was working on.
    And within a year's time, I was already on YouTube creating content. I was just going out. I was having so much fun and what really built my whole platform up on YouTube. I don't have a big following still to this day on YouTube, but. Things happen in the background. Sometimes things happen backwards, right?
    Like you want the big following for me, the big following was a slow grind, but it was enough to excite the big corporations and the big brands to go. We want what this guy's doing. And they saw what I'm doing and they realized, Hey, if we can just get him to work with us at this stage, we will be able to work with without breaking the bank.
    And so that's what it did. I got a break with mountain Dew. I got a break with, you know, even just like Metro parks, Cleveland, Metro parks, and all these places around my area. Uh, and I just started. Dousing them with massive value. Of course, I get all that, this whole strategy of what I've built over the past years, how I built my [00:05:00] entire career was basically based off of the dream 100 Che homes and learning his, his philosophies.
    And it, I, I took it in a different world. I took everything I learned, even from like all the different people that Tony Robbins, all these different people. And I said, how can I apply that in video production advertisement? And, um, and I started doing that and doing the brand videos, but when I started to see.
    Like local commercials, like what you see on television. And then before the YouTube, cuz remember this is as YouTube was evolving. So yeah, this is, this is when the, you know, we didn't have a lot of opportunity to skip the ad. Like it was still new. So when they started to do this, I remember I was sitting in my living room and uh, you know, I'm excited cause I'm doing all these YouTube videos and I'm not making any money at this point.
    You know, I'm just still like broke, you know, like, wow. Like my wife is the breadwinner. I'm like, I'm just trying to, you know, I'm doing.
    LuisDa: Sorry to cut you off, but what were you doing at the time? I'm very interested, right? Because a lot of people are like either all or nothing. Like, uh, either like we're all in, in the business and some of that, like, okay, how do, how, what were you doing are at the same
    Zebulon: time to do, [00:06:00] to change your dream?
    Right. Yeah, exactly. So I basically just kind of going back a little bit is, you know, I, I, you know, if someone's starting out, you, maybe you don't have a camera, right? So I didn't have a camera, a microphone. I didn't even know how to use the DSLR. I didn't have a glide cam. Right. So what I did is I sold a music video to a local band, an Irish band.
    They wanted to do this cool music video, and I sold 'em. I was like, I could do your video's gonna be amazing. Cuz I had a vision. And I'm determined to meet that goal. So I said, I just need to get paid two weeks in advance. Right. so they did that and I spent all the money on all the cameras and the cameras and everything GlyCAM showed up, like literally three days before the shoot.
    And I was like, all right, now I have to figure out how to do this. How do I use this? Right? Yes. So, you know, Devin gave me settings to put in my camera. I was like, okay, that's gonna be sweet. Uh, and then I show up and I did it. I pulled it off and then they paid for another music video. Sling shotted me into being able to do more YouTube stuff.
    So, wow. In the process of growing this, I basically just went out there on YouTube and I said, I would show like, this is part of the dream 100 strategy. Like I would show up to companies and I would say like a local business. And I like, they had a big [00:07:00] fun center or something or like, uh, Kalahari resorts.
    Right. I I'd show up and be like, I wanna do a crazy video with you. It's gonna be amazing. And they'd be like, we're not gonna pay you won't have a budget for that. I'm like, it's fine. You don't have to like, let me just come in and do this and let me cuz I'm building content for my channel. Yeah. So I was like, let, let me.
    Lemme put you on my YouTube channel. And this is before a lot of companies really on YouTube. Yeah. So I just started going one after another doing that. And what that did was, is they would share it and then I would share it. And then the people that I would meet at the event, I would shake their hand.
    How you doing? Hey, subscribe to my channel. So my first thousand subscribers I personally met. Right? Yeah. That's awesome. Right. So they, they felt like they were a part of. and then they would share it. So then I had this whole organic thing of like sharing and stuff like that. Um, and then obviously, you know, getting into how you shot those videos.
    But again, going back to, like, I was sitting, this is, you know, from 2011 to 2015, I'm not making any money, but I'm doing this. I'm getting traction on YouTube. I'm being booked, like mountain Dew invested in me. That was, that was good at the time. Yeah. That's [00:08:00] awesome. Yeah. And, and I had no connection with Lyca.
    I just shot with their Lyca and. Like I had no connection. I didn't even like really promote GlyCAM at all. I was just doing my thing. Yeah. So two, 2015, I'm sitting there and I'm watching a video before this, like one minute video that I wanna watch. And it was a 15 minute red bull commercial. I watched the whole thing.
    I didn't skip. And that's when I had the idea. I said, man, if every commercial video I do was awesome. If they were more exciting and more energetic like this, we wouldn't skip the ad. We would share that video. And that's when I was like, all right, I'm tired of these. Cheesy commercials that are out there that I'm seeing.
    Like, we, I stepped the game up and maybe I can excite that. I'm not the guy at the time, but maybe I can excite that. And so I started just creating commercials and I, I went in my client and said, I need a hundred percent creative control. I'm, you know, I'm gonna just get crazy. And, and all I know is the risk.
    Right. I'm just gonna risk it. Right. And so, you know, I walk into a pizza shop. I did a pizza shop video, and I said, I love your pizza. [00:09:00] Can I do a video here? And the guy's like, oh yeah, I don't, again, the whole thing, I don't have the. Yeah, yeah, yeah. Immediately. So let's yeah, I was like, let's invite some people and, uh, can we mess this place up?
    I'll clean it up and if I wreck anything, I'll pay for it. You know, I'm praying that it didn't happen. Right. So we invited all the locals and I invited like key people in the town to come in, like certain, like people that were like known. And, um, we did this pizza shop video and we like destroyed the place with a food fight.
    Right. But it was so, yeah, it was so awesome that not only did he get. And he launched a franchise and still used that video to carry on. That was like his main video, but like, wow. Months later, this like cities came to me like Cleveland and Medina county and like different areas. Came to me and said, can you build us a, a city video?
    Like, uh, an attraction video to come to our place. Yeah. And it was funny. I was like, oh, how did you hear about me? And they go, well, at this board meeting, I guess this big board meeting, they all got together. And they were like, one person was like, I like this video. We should get the guy who did this video.
    And someone else was like, you should get that person that did this video. [00:10:00] And then one guy stood up and goes. They're all by the same person. I'm like, they were all mine. . That's
    Fonzi: awesome. So hold on.
    LuisDa: Yeah. I mean, I mean that you get the studio clap, just say like total badass, hashtag ovation, hashtag table face, you know, we'll tell you what that means.
    After.
    Zebulon: Yeah. yeah. So yeah. So there you go. I mean, like it's about the grind. It's about don't get caught up in how it's supposed to look. Don't get caught up in what you're and this right here, I'm speaking to the videographers. I'm speaking to the content creators. Yeah. The company approach is gonna be a lot different, right.
    Mm-hmm but it's, it's really gonna be. You know, focus on what it is that you wanna add massive value to and be creative in it. And don't be afraid to fail. Yeah. Because eyes are watching you and they're gonna see you. And they're gonna want a piece of that when you get on their radar. And like, for me getting on the radar, I got on gly Cam's radar in 2018.
    Didn't even know it. Funny story, just real quick, cuz I know we're gonna move on things, but are you, I, I called on to Lyca and I. [00:11:00] I, I was like the, it was like the customer service. I said, Hey, uh, I would like to see if you guys sponsor people. And she was like, well, let me put you through, but we don't really sponsor anybody.
    I'm like, oh, okay. So I was just like, kind of bummed. Right. But I was like, no, I have to get on to gly Cam's radar. Like, what is that? And then I got a phone call and it was from the, um, uh, VP of sales and marketing. And I was like, what? And he is like, we've been trying to get ahold of you for a while. And I'm like, really?
    So it was like months, they were trying to get ahold of me. And I didn't know. And they're like, we don't sponsor, but we wanna, we wanna nominate you as a GlyCAM master operator. And that was one of the top three, then it was, it was Devon Graham, Chad, and me. And so like, if you look on glycam.com, you'll see under masteries.
    So it was like, whoa. And then again, it was like, okay, you get these titles, what are you do with. What are you gonna do with the title? You know?
    Fonzi: Yeah. Wow. I love it. So good please. Before we move on fun. Yeah. Fu Fu has, [00:12:00] I'm gonna turn this light off. First of all. Cause Thero the party light is it's a little.
    It's a little too intense right now for
    LuisDa: those listening guys, by the way, uh, you know, they haven't sent us the, the lights yet. So, you know, say, well, this is the story behind the, the light, like the little contact thing doesn't really work with the battery. Like you got stuck and we've just been lazy. We haven't really ordered a new
    Fonzi: Ture.
    If you're listening to this, we need to be aperture master operators. You know, we pretty. We use this every single week. So please we need some, some, some new stuff send over several and I love your story. Uh, all of it, I, I think it's absolutely amazing. And I have so, so many questions, right? Honestly, one of my first questions is, and this is like just totally selfish, right?
    Because I used to do video for like events and companies like that. Like. Freelancing right. Again, I will take, I feel bad because it's actually not Aly [00:13:00] cam. I, I tricked you. I'm sorry. Yeah, I, I use that steady. I use a cheap knockoff. uh, no, it's not the fly cam.
    Zebulon: Uh, we gotta get you, we gotta get you AGL. I'll take
    Fonzi: care of that.
    That's right. That's right. Uh, but you know, I used to go with my I'm gonna call it. Lyco just because on the episode as a category king category, the category king, right? So. I used to go with my glam and my DSLR. Right. And I would show up and record
    Zebulon: these videos and it was a lot of fun.
    Fonzi: But honestly, I feel like a lot of, especially creators that are selling, uh, media to other companies, they struggle a lot with this is pricing, dude.
    Yeah. I would charge like 500 bucks for like this video. There was like a, let's say a two, three minute video that like, it was good, at least in my very subjective opinion. Right. but I, I mean, the people will tell me that I was good. Right. And I never thought, like every time I would find myself working on the video, I was like, I love it.
    I know I'm delivering a lot of [00:14:00] value. Oh man, this is not enough. Like I'm not charging enough, but I never either got the confidence. I never knew exactly how much to charge like pricing creative projects is a challenge. Right. I mean, I dunno if it's like a mental blog, but there's like, there's not a guide for that.
    Right. And there, if you look into places. Prices are all over the place. There's people that charge five, six figures, right? For, I mean, I'm the other day I saw this video. It's a one minute commercial ad. It's a, it's a hundred thousand dollars deal for a one minute commercial ad. And I'm like, dude, and I was here charging like 500 bucks for like a two minute video.
    Well,
    Zebulon: I mean, Ima imagine you film for the super bowl. I can only, I, I can tell you, but we'll we won. We won't do that, but it it's up there. It's it's insane. So for, so for those, like,
    LuisDa: yeah. Yeah, I guess, I mean, I guess the question where we wanna go there is like, okay, for creative work like that, right? Like what would be like a good framework?
    Like, uh, what are, [00:15:00] or maybe what are some of the challenges that you had to go through and be like, okay, maybe people
    Zebulon: can, can learn from this. . Yeah, so I, I, I did struggle with that at the beginning, cuz I was like, oh, cause here's the thing you never want to, like, you wanna get outta the, the whole aspect of going to a client and going, um, how much do do you have?
    You know like, like this is not what you wanna do. Exactly. Like you gotta set your price, you gotta stick to your price and you gotta remind yourself, where are you at in this career? You're creating right. If you're at the very beginning, You need to be very lenient. You need to be very adaptable. You need to go out there and just do what you do best.
    Right. So my recommendation at the very beginning is it's it's. If you work your butt off really, really hard, you could accelerate this fast. Right. And just never give up because like I was at a point where I was almost gonna give up, like, literally part of that story I was telling you about before I really went into it was the turning point was I almost had my stuff on eBay.
    Like I was gonna sell everything on eBay cuz it wasn't working. And, you know, my family members are like, all you do is play with the YouTube. Like, come on, man. Get a real job. And I'm like, I'm destined for bigger. I know I can do this. I'm really good at this. I self-taught [00:16:00] everything. And just, no, at the time, nobody.
    You know, picking it up. And the reason is technology changes the game. So, you know, if I had these tools, a co a lot of many, many years ago, I'd be like, oh yeah, it'd be great. But technology wasn't there, the society shifts and the market shifts, you gotta understand what's going on in the market to where you can add value.
    So if you can understand what's going on in the market and whatever you're filming, you go out there and add massive value. They will write the check for you. Right? So like if I go out there and I say, Hey guys, we're gonna create this video and I'm not gonna charge you anything up. I wanna get my name out there, but if I do it right, and I say, I need to know the numbers, I wanna see what you're trying to get.
    If I could generate you like five or 10 times the investment that you would've made on me or what you're currently doing, then it's a no brainer you're gonna come back and want more. So that's what I did is I went out there and added massive value in a creative way and it did stuff. It made traction.
    No one's gonna buy for something that doesn't move. So if you do something for. For what I did it, it generated so much money for so many small businesses that I didn't even get opportunity to go and pitch myself because everybody was like, this is the guy, this is the guy, this is the [00:17:00] guy. And they came to me and I actually had to turn away business.
    And now listen, I had people coming at me throwing checks. And at the beginning it was like 1500 here and there. And I was like, oh, that's great. You know, but when I started to realize what value I'm getting them, someone's paying me 1500 and making. $200,000 off of something like that. I'm like, okay, well I need to change my game a little bit.
    Yeah. Yeah. So you gotta just add the value and it is hard. Like, you know, you have different stages of this, but what it comes down to is, is you have to find out where, where you wanna go in the market. Like, what business clientele do you want is the B2C B2B, are you doing your own thing? And then you go out there and just add value to them.
    So what it. You have to learn to play a long term game. It's not a short term game, right? It's a long-term game. And that is, you know, I mean, for the first three years, I shot on a, a cannon rebel T3. I like I was, and I was cashing $10,000 checks at that point. Still on a rebel T three. I, no one was, say anything about quality.
    Because the videos I was doing, and I was like, why haven't I bought a camera yet? Right. you know, cause I'm over here waiting for the sponsorship or I'm [00:18:00] trying to, you know, trying to evolve my own life, trying to catch up, you know? Yeah. So really what it comes down to is just add massive value, play the long term game and don't give up because like I said, my stuff was on eBay and I did a video that didn't work for this.
    Like I felt it didn't work. Like I was like, I don't, we shot. Three minute video. I love these three minute videos and he kept coming back going, dude, cuz I was like, let me do another shoot. Let me do. It's just the, lighting's not right. Like, and I usually did never had that problem. But it was, it was a, it was something that needed to happen because when he says, just gimme a 32nd video, maybe two, I was like, dude, 30 seconds.
    And I was like, I was upset. I was like, I already highlight this thing. So good in three minutes. So I was forced to take the best of the best, cut a lot of it out and put it in 30 seconds and I gave it to him. And like, here you go. You know, there's my passion kind of like, whatever, right? Like, I, I love this so much that someone wanted something really chintzy.
    And I was like, all right, well then he called me back a week later. He goes, that video did so well for my business. My, my, my restaurant is packed and he said, can I share you with people? And that was the [00:19:00] moment where I pulled everything off eBay and I go, I got something here and I went right into infomercials.
    So pricing really just add the value and play long term game. And don't worry about it. Now, if you're trying to feed yourself, there's steps to it. There's a game to it. Link up with brands. Sponsorships, don't go after the big fish. You go after big fish, you're gonna come home a lot. Right. yeah, trust me.
    I've done that. I went after like, oh, I gotta make $5,000. Yeah, bro. Right. But, but I, but I can make, I made 30,000 on $1,500 checks. Right. I made that in less than three weeks, right? Yeah. Yeah. So, and when I did that, I was, I was so excited. I told my wife, I said, I'm retiring you. We made 30 grand, right? . And I, we did though, and we did that.
    I said, you don't have to work anymore. And, um, and then all of a sudden, one day I was like, what am I doing? Like really 30 grand, like I made your salary, but still that's not enough. Luckily enough. It worked out. She still that's.
    Fonzi: Hadn't worked. you realize [00:20:00] how. How, what if one time, a big amount of money, you know, for, you might have been, is like, when you actually is like, oh, maybe it's not that much.
    maybe I need to work a little harder. Right?
    LuisDa: Yeah. Um, I, I, before you go to the really smart question, I wanna do a highlight here. Um, you mentioned something about your experience with that community video that sometimes we get so attached, like to our own thing. Right. And then. Maybe in, in front of the client's eyes, like it's still like a lot of value.
    Maybe it's not really what they want to like. And, and it's like, I, I was listening to a podcast on the way here and it's like, number one, rule on copywriting, for example. Right. And, uh, it's. It's not about you, it's all about them. Right. And it's funny because we had a, we had a meeting with our own team the other day, and we, we do these, these, uh, pieces of content for, for people and the guests and all the stuff that, that around our, our system and we're discussing headlines and different things and for the clients.
    Right. And ever since we started this service, we've received zero feedback on headlines, [00:21:00] right. By the way, like zero, we we're very proud of that. And, uh, we're like, this is incredible. So at a point in the, in the conversation, we're like, Why are we discussing? Why are we talking? Why are we talking about this?
    Why are we talking about improving deadlines? When the feedback from the customers for over a year is zero. Like this is yeah. Like there's no reason why we should be discussing this. Yes, we should be improving and learning more and, and see how we can better ourselves. But in front of the eyes of our customer is perfect.
    Right? and we never, and so I think that's a very good point, which, you know, with your 32nd video, right. And it comes like, what is it? Right. I started exploring ourselves, is it ego? Uh, what is this element that is not allow to do that? And then once we understood that we're like, ah, okay. Piece for ourselves.
    Right. And they're like, okay, let, let let the market te you know, tell you what it is. And it's the same thing with
    Zebulon: sales. Lets add to that too. Yeah. Let me, so a couple things you said there, the first thing is like, you know, Uh, to make the vision of the client don't ever [00:22:00] go to a client to do a video. If you haven't thoroughly, did your research that's stream 100, for sure.
    Right? Like, and that's my philosophy too, is like, like if I'm walking in a meeting, I might even dress the same theme colors as that company, just so I feel right. You gotta understand the psychology of marketing as well. That's something I've studied a lot. Psychology of sales, psychology, everything like, you know, you sitting down with someone, you start drinking something, right?
    You start mimicking their body movements a little bit. They start to adapt to what you do. You gotta, you gotta build rapport in a body language. If you're doing, you know, direct sale in a cold call type of thing, don't ever pitch to the, the gatekeeper, you know, find your way in, do your research. So that way, when you go to actually build the video content, like, you know, the theme, you know what their outcome is, you know, what their goal is, you know, their, their, their pains, you know, where they're struggling, you know, and I can look at a business now and I can tell you how they're doing, how they're gonna do in a couple years.
    I could see the trajectory. I could see what they're doing. And you got the business, some businesses that are like, oh, I don't need to market. Well, no, you. Even though you're doing good and it, and, and listen, it goes both ways like with a company that says, oh, we're doing so good. We don't need to market that's wrong, but let's go back to the video.[00:23:00]
    right. You're talking about, you're getting zero feedback, right? Like if I get zero feedback, it sucks. So that's why I have my brother with me. Mm-hmm and I, and I say, dude, like, I'm not interested in anybody telling me, dude, it's so good. Listen. Yeah, it's good. Because I put everything I could into it. I need to know why it's not good.
    Like the so good. Doesn't help me evolve. Like it's great. Yeah. But if you stay in the so good phase, it's just like working out. If every day I'm walking up that hill and it gets easy. I'm not walking anymore. I gotta start running or I gotta put weights on my body because I. I'm not doing this to get comfortable.
    I'm doing this to continuously evolve. So if they're not putting pressure on me, I go somewhere else. And that's one of the biggest factors. If you're a videographer and say, you're doing weddings and you're trying to move outta weddings, you got that down. That's cool. Maybe that's your thing. But then go over here to the left, to do a non-profit or do some crazy video or challenge yourself and go in low lighting.
    When, you know, you cannot film in low lighting and find a way to make it work, you know, like. If you're not challenging yourself to get the shot, if you're not willing to, that's why I like the ly cam so much because I'm running, I'm [00:24:00] physically activating my body. And so when you see a video of mine, it's because my physical body has been activated and full of energy.
    So that projects, the same thing I've been hired on a lot of things, because they found out that I do video, I do the video, I film it and I edit it so many people. I mean, that's nothing wrong with the team to do with it, but you lose that when you spread that out. Yeah. Yeah, because I was there. When I come home and I edit that, I know exactly how to add that energy.
    Plus if my camera's doing some weird things like the aperture or something or ISO, I know what I can't fix in the camera, I could fix in the video. So if you know that I'm like, oh, I'll just get it slightly close to where it needs to be. and then I'm gonna fix it in, in, in editing.
    Fonzi: Yeah. Yeah. I mean, I, that was one of the biggest things I learned when shooting video was like that I love.
    Right. Cause like you said, when you film and then you have somebody else edited like that, that, that vision kind of like gets lost. It's kind of like playing that game. Uh, the phone I don't ever know in English. I, how do you call it [00:25:00] in Spanish telephone?
    but you know, it's like, it just gets a little bit lost the vision, but it is, you. To what you want to edit at the end. I have to send you some pictures of me. Like I'm, , I'll make you proud. Um, yeah, but I, I have a, a question that's been like he up inside, you know, you say a lot. Add massive value. And I, I absolutely love that.
    Right. I, I truly believe that is the way, like you said, you know, like dream 100, but not, not just on a, and I'm not, I don't mean like a dream 100 is this, but like, don't deliver value with just because you're expecting something in return. Right. I just. Deliver value because that's what you really wanna do.
    You're here to serve the other person re actually help 'em right. It has
    to
    Zebulon: go. Yeah, it has to go back to the, the manifestation or like the Dow. I follow the Dow a lot. So it's like, it's like, I don't give to [00:26:00] receive. And because I don't give to receive, I just give, I ultimately receive it's I'm never thinking about what I get back.
    I just go, bam, here you go. And I enjoy that process so much that it becomes to the point where everyone just comes to me and. Exactly. It's just part of that. You don't have to think. You don't have to go out there and say, I need to go find clients you focus on. And I'm gonna shout out to my friend, Milan V Milan V is a guru of mine.
    Like he's great. Uh, he's he's an amazing guy. And he told me a long time ago, he said, dude, stop looking everywhere else. Blinders on, look at your camera and what you can do in that camera and add that quality that you want to everyone. And don't think about everything will come to you. I'm like, all right.
    And then once, once I started doing. Everybody came to me. What's that,
    Fonzi: that way? Cause I didn't finish my question. Don't don't go yet. Yeah. I'm sorry. Sorry. Yeah, go. No, no, no, you're good. He, my brother is nuts.
    LuisDa: I'm in the doghouse. So, so
    Fonzi: I, I love that. First of all, like just focus so much on your craft and giving without expectations.
    I do feel a lot of people me raise my [00:27:00] hand. Like I've been there a lot. Sometimes you're in a situation where you're like, oh my gosh, I wanna give value. But at the same time, you're like, I'm looking for something, right? Like I need to put food in my plate, for example. Yeah. But the question was going, was going here.
    Right. Because you hear it too in social media add value, right. Like go in here and add value. A lot of people are, are use that phrase.
    Zebulon: So what
    Fonzi: does adding massive value looks like for you? Right? Like for me, Yeah for you specific. Cause I know that this can be as somewhat subjective, right? But I think by, by you sharing your opinion, people might have a, a bar, right.
    A measurement to say, wow, I'm not adding maybe enough value in the marketplace. I need to do a better
    Zebulon: effort. Well at a baseline on a personal level, you know, when you're not putting 110%. So if you're not putting a hundred percent percent, even in the meeting before you even pull out a camera, you're not adding the value you have to go all in.
    And it also comes down to the fact for me, adding massive value is knowing that [00:28:00] when I deliver something to the client that. It's something that is gonna be so next level that I know for a fact that everybody else is gonna want to figure this out or model this in some way. I, I, when someone says do this, cuz this looks this way and I like that.
    I always turn the other way. I never follow a trend. I try to be the trend center, right? Yes. We don't know how good we had it. Right. Until, until years later, like I like everything I do now, I. I'm so good in tune with this stuff, but it doesn't mean that I'm gonna be on point, but then in a year now I'll be like, oh wow.
    I was way ahead of the game. So like for instance, I, I have an incredible track record. I've never not doubled tripled and quadrupled the scale of a business on their investment with me or anybody else. Like I've blown that outta the water and I've never failed a business. So I'm not saying I won't, but I'm saying it's because I risk everything.
    So. One of the things I would like to speak to the videographers on this quote right here is that, you know, you have to fail a thousand percent, a thousand [00:29:00] times behind the camera behind editing. Before you deliver that footage to the client, they don't know. They don't know that your computer crashed.
    They don't know that you didn't get the shot, right. Or this shot didn't turn out or the audio was crap and you had to go redo it as long as you go through those processes and make sure that it's awesome. Before you turn it over to a client, you'll, you'll have. Little to no feedback from them to go to change this, tweak this, if you did your research and you applied yourself.
    So for me, adding massive value is delivering something to a client and they're going, oh my gosh, this is great. Now, if they come back and say, can we tweak this? That's fine. You gotta be ready for that because it's not that you didn't, it's just, there's so many moving parts in this and you might not see something.
    So just because no matter how many times I scale up to a different business or a small. You know, I've been working with both, you know, you got your, your mama pop shots, and then you got your huge billion fortune 500 whatever companies. So it's like, when you're, when you're dealing with this, they all have the same thing.
    Like they all deal with the same problems. Just they move bigger [00:30:00] money. Yeah. And you're generating bigger dollars. So it's the market. It's the reach. So. To add massive value to know that this fits in with their prospects, it's gonna deliver what they want. And when, and, and also listen, I've had amazing videos and they've had no team to do it.
    So you also might have to wear those hats to go. You know what? I can already tell you that when we put this video out, it's gonna flop because your team is not ready because you do not have the social media stuff in place. You have not been, uh, you know, you have not been playing the game. You have not been exciting, your clientele.
    So that's also, you gotta know when you switch from brand. Exposure like creating the brand and, and giving that brand awareness out there to versus sales and direct sales and direct marketing. You have to know how to do all that. So adding massive values to understand all of that before you step into this and go, I'm ready.
    Fonzi: Yeah. Oh, that I love that's powerful. Preparation is key. I, that is so powerful. Rather. I feel like a lot of people are now rushing the process and maybe the, the, the research that they do, the preparation that they do [00:31:00] is like, they. Ski through things, right. Mm-hmm and. Yeah, cut cutting corners. Right. And from fact this morning, uh, I was preparing, we had a call with one of our clients that now we're helping them.
    Uh, you know, when they don't have a podcast produced, we're like, dude, don't worry about it. We're gonna do the research in your industry, where people are looking, what, what people are are asking about. Right. We're gonna set up all the topics we're gonna give you all the headlines. All you gotta do is show up.
    Cause we cannot do the talking for you. Right. And. The client came in and we started talking and it felt so good being so well prepared. Like, I honestly, it is a client that's in the real estate industry. Right. And I personally don't have that much knowledge of the real estate industry, but after doing proper research and, you know, like figuring out what is it that people want to learn, it felt so good.
    Just showing up and being sure you're actually over the [00:32:00] delivering, right. That you're adding massive value to the person. Like it, it feels amazing. And at the end I actually ask him. So far. Do you have any feedback on the process that we've had since you started Brandon? He was like, man, honestly, I, I don't have any feedback.
    He was like, honestly, I feel like I've, you know, like waited some of your time. And I was like, no, dude, like this is absolutely amazings.
    Zebulon: Right. Well, that's a good point because, because like, you know, for, for content creators, like. You, if you are an independent person, you're a videographer, whatever, and you got all this down, like you might be focused on commercials, car commercials, whatever.
    And then someone like real estate might come to you. And that happened to me. Like I was, I have done real estate before, but I got hit with a commercial real estate opportunity. When my commercial real estate contract came through, I was like, I, I was, I felt so stoop because I was like, so we're filming a house.
    No, no commercial real estate. Okay. So where's the building. It's not, it's a. Wait, what? Oh, we're building on it. Okay. I need you to do a drone cause we're gonna put some, like, sit like 3d stuff in here from our design guys. I'm like, okay. So I do [00:33:00] the drone and then we start to get the things built, cuz they take this stuff to trade shows and it it's a huge industry.
    So if you can get into commercial real estate, you're gonna grow big. But even in, in, uh, real estate, You know, I would, I look at all the people that they're doing, I go, let me do something different. Like everyone gets the camera was, does the walkthrough, does the drone shots? And they spend too much time on drone shots.
    Like drone shots should be, you know, two to five seconds. Like they're not the whole dang video. Like they, yeah. They need to be like, That's what makes it exciting when you see a shop blow? Yeah. Wait, we just saw overshot. That's cool. Like make it cinematic, like, you know, so they do all these videos, but a lot of people are short cutting things and I don't shortcut, like I will build it.
    I'll figure it out. I'll do something different. And it also, you gotta, you gotta find what's good for you. Like I'm a ly Camm guy. Like. It's an extension of myself. I don't have to worry about powering it up, but people are using, you know, the Ronins and all these power mechanical stuff. And, and all I see them is charging all the time and I'm blown by.
    I it's like, dude, just, just get this and figure this out. It also helps that my [00:34:00] father's a blacksmith. So I know my father's a blacksmith, so he uses the tools to shape these amazing pieces of metal. So growing up, that's all, I know you take a tool and you make it and you master that tool, right. It's not about being the best at everything, you know?
    Fonzi: Absolutely. Yeah. I, I love the feeling of caring. I like cam and I know we're saying this pretty late into, into the show, but if you know what I'd like him. Is, and I don't really know how to describe it properly. You probably know better, but it's like a contraption ride where you put your camera balance with weights.
    So the camera can stay steady as you move. And it can be a very smooth
    Zebulon: ride for whoever it's. It's a, it's a. It's a, uh, camera stabilizer that helps you so that you don't get, you know, any of that crazy shake. So it's, without any instability or shake, it's like, it's all good. You can go up steps and like it's.
    Yeah, it's amazing. I really
    Fonzi: good. Like your arm ends up like a tennis player. I, I
    LuisDa: realize that I needed to work out my arms after like two minutes with it. Like, I'm like, this is not for me. [00:35:00] so, but is, you know, fun did a really
    Zebulon: good job.
    Fonzi: Appreciate it. Thank you. Yeah. Alone. I'll send you one of the videos that I did and you can be, I would love to have your opinion, you know, rip it apart.
    I would love to. All right.
    LuisDa: So, so as, as we wrap up, you know, in the, the last few minutes here, it's. We'll trans a little bit. I wanna transfer you a little bit to your own publishing. You obviously have a show. Uh, we'll put the links right below and we'll, we'll ask you in a second, but what, what was your, do you remember a challenge when you started publishing yourself?
    You're like, okay, I've been doing all these videos for this company. Like I've been a creator for a while now. What was your biggest challenge when you started publishing where it was your voice, especially with the, with the podcast and, and everything that you.
    Zebulon: Yeah, I think it came down to really like, am I worthy enough?
    Right. Like we have that self doubt. Like I gotta talk about me now. I gotta talk about my successes. And you know, like I had said mentioned before my, my social media following did not grow as much as I thought it would, because [00:36:00] before it could grow, I left social media for about two years because the background companies were having me so busy that I was like, Why do I need that?
    And you know, I'm not a business business per se. I'm a, I'm an icon or some sort or a professional, you know, I don't need to be so much into public, but I find myself in the public a lot. So to speak on these things and create my own courses in my publishing, it was like, Can I do. I really have what it takes to share, but I'm like, when you look at everything you did, I had to say, well, let's take all the fluff and hype out of this.
    So what I did all this stuff for these great people and these big businesses and I made millions of dollars into the market. Yeah. What about at the core? Where did I start? So I try to remind myself, go back to where you started. You know, when you add one camera, it was easy. When you add two cameras, now you spend 20 minutes trying to figure out which camera angle, what lens you're gonna use, what microphone it gets too complicated.
    You gotta simplify things. And so I started there. I said, you know, if I'm gonna reach people who is my target market, right. So at the very beginning was videographers. [00:37:00] I was laying down a blueprint for them to follow. And a lot of them, if they followed it, they would succeed, you know, they'd find their own and it's about attaching to something and then detaching.
    So like we attach lot me use mentors. We attach to these mentors that be like, oh, we consume their content so much, but there's a point where you have to consume it, make it your own, do something else with it and then step away from them. So like, when I publish my book, when I publish my courses, I put my blinders on and I go, I gotta stop looking at the outside world and I go figure out what really is here.
    Like, why did I pick up a camera? Why am I worthy to teach you? I'm worthy to teach you because I stuck with it. Not because I was successful, but because I stuck with it and I found these really cool things that if you shoot and use the camera this way, or if you run it this speed and slow down the footage, it's exciting.
    Yeah. And you put that in the hands of someone else in a different industry. It'll change the game. And that's what people forget is that you can literally. Especially in these times. There's no excuse why you can't be successful right now because we have all this technology. You don't have to leave your room, right?
    You don't have to leave your [00:38:00] house. You could really influence people. You don't have to be a master. You just have to go out there and go, let me do something that is exciting for me. Cause at the end of the day, Who cares about all the money you made or all the accolades you might have accumulated? What really matters is, did you have fun in the process?
    You wanna wake up one day and find out that you're old or you're broken and you wasted life away. And you're just like, I should have did this. I overcomplicated that. So that's my thing.
    Fonzi: Thank you, man. Uh, I love that quotable moment rather. I'm worthy to teach you not because I was successful, but because I endured and I think I changed it a little bit, but it was, it was pretty good.
    Yeah. We'll, we'll, we'll make a quote of that, you know, we'll attribute to you. We'll put a good looking picture of you rather, and we'll send it to social media.
    LuisDa: Uh, I love that I resonate so much where you mentioned you can't you learn from these people and then you have to step away. Yeah. And then make it your own.
    Right. And I feel. I'm gonna relate it to our [00:39:00] show, right. For us, like when we started this podcast, right. Or, or the show or the live show, whatever. Right. We looked at many others and we're like, okay, what are some elements that we could potentially do that? But it was very quick. And at the end of the day, it was like, what can we do?
    Right? Because like the first version of the show was called BN rose. And that was five episodes that we recorded again with two DSLRs, with the timer. So we had to get up and turn them off and. We have beer on the computer and then like, it was on fan's room and we had this massive light. The setup was like an hour.
    So we're like, man, like we cannot have like a Joe Rogan level podcast in PCIs room because we're not prepared. We're not, we're not there. Like we're like 10 years behind. So what can we do today? And it has evolved into this thing that is very frictionless for us. We go execute very repeatedly and we enjoy doing it.
    And people are like, We yes. Comments, right? We get people like, why don't you do this? And why don't you? Because we don't really want to like,
    Zebulon: but that's, that's, that's the, the gold about it that people wanna start at such a high level. Like there's a journey. There's a story that [00:40:00] you tell. And, and there's a certain prospect of people that would love to, to see you at this level.
    And then as you, like, as I put new lights back here, are I get a new sign? Like you talk about it. It causes people to wanna engage in what you do. If you start at the top. Exactly. You're gonna have this problem that. That like I've experienced this problem too. I was making so much noise that people are.
    Whoa, man, this guy, I don't even know if I could afford him. So let's not even talk to him. Like, no, no, no, no. Like I don't care how successful I am. I will talk to a local business or a small nonprofit or anybody else that needs my help. Yeah. And I will do whatever I can to serve. And it doesn't always have to be about a monetary gain because that person right there might not have any monetary gain for you, but they might have the exposure you need to reach.
    Maybe someone else that you're trying to reach. Absolutely. You never know. I mean, you gotta take the risk, you gotta enjoy the process. You know, so I love that concept and I did start. You know, I'm still look, it I'm revamping my podcast. So like, this is my little area. I'm still building it. It's not quite love it.
    LuisDa: Oh, it's, it's awesome. I love, I love the background, by the way, my way to see the lights. [00:41:00]
    Fonzi: I think, by bringing people along in the journey with you, they, they relate, right? Like if you just start looking like you are from at the top and they try to look back and it's like, oh, who's this guy. And they don't see anything.
    It's kinda like, oh man, like you personally don't relate with somebody that always has been perfect. Right? Like we need to see those flaws. Yeah. To actually relate to the person it's like, oh dude, look, this guy had a horrible looking setup at first. Right? Like these two brothers were and, and
    Zebulon: don't, and don't get.
    Yeah. And don't get like caught up with, um, like you might, someone might call on you. That's like really big. Like maybe you look up to them and you're like, whoa, don't get nervous. Like just focus. Like I got this and like, listen to what they're calling on because listen, you're, you were trying to go beyond that goal.
    Right. I've been at the top and been lonely and felt that feeling of like, wow, I thought all this money, all this success would make me so happy. And I'm like, but I'm. and I realized like, I have to learn to be happy without all of this. Like, what [00:42:00] is at my core? Like, why am I doing? And it comes with the creation process.
    That's my zone. So I never leave that zone. Right. I never go outside my little bubble of like, you know, who's my ideal prospect. If, if they're not on the same drum with me, I'm not working with them. Like I don't, I'm not interested in and doing everybody's video. I'm right now, I'm interested in doing the video, like the video to now.
    Now it's about laying my mark. It's not about like, oh, I've done these excitements. Like now it's. When you see a video, like that's, I know who did that. Right. And, and the other thing is, is like, just to be happy about all this is when you work with all these different people, like I've worked with, you know, like a crazy amount of people, you had to look at the list, but, you know, even just in entertainment business, you're just like, Wait a minute.
    I'm working with like this singer that I like listen to all the time, like, wow. But then you, you gotta go beyond that. You gotta deliver cuz they're, they're paying you to go to that. Like for me, it's not just a videographer anymore. It's a strategist. So, you know, I might be like, Hey, you know, like certain people climb up on scaffolding.
    Like why don't we build a cool stage? So you don't have to climb up on that [00:43:00] scaffold. Who do I talk to? You know what I'm saying? Like, absolutely.
    Fonzi: Now you're the expert in their eyes. Right. You're changing roles. They're like, now you are listening to them and now they're
    Zebulon: listening to you. yeah. I mean, I've been brought into crazy companies that I'm like, what am I doing here?
    Like, this is weird. Like, okay. You know, like maybe it's dog food or something. And I'm like, yeah, actually that would look really cool. Like we should do that. And. Thank you. I'm like glad it could help. You know what I mean? But that's, that's where the checks come. You know? I love it, dude. This has
    Fonzi: been awesome.
    I have two last
    LuisDa: quick questions. Yeah, man. Every questions, number one is what is an action point that somebody, you know, starting to publish, maybe they're in the video world, right? Like what is something that they can do today to continue to move forward? Right. Gain, gain momentum.
    Zebulon: Write the book, right.
    Just start writing. Uh, if it's a podcast, start writing the podcast, creating the graphics, buy the first piece of equipment. When you commit to something on a financial level [00:44:00] or even just an effort level you'll follow through. So go buy that camera. And maybe, maybe I'm not saying everyone gets in debt, but I'm saying go spend the money on that or start with a small camera, right.
    Or a microphone. Let's shout out the road, mics. They overnight this cuz my mic broke. So. Road. Thank you road. Um, thank you road, go find, yeah, go find the quality you want and commit just it's the same thing as like, you know, getting in shape. If you wanna get in shape, what do you gotta do? You gotta just, if you can't do 25 pushups today, do one, do something every single day that moves you towards that goal.
    So like, if I was starting out wanting to do a podcast, I would start just going live on my YouTube channel and I would start even if I don't have the right mics and I'm just using the camera. I'm like, guys, I'm gonna do this podcast because you're gonna mess up so many times before the people come and that's fine.
    That's a dress rehearsal. So yeah, just go do it.
    LuisDa: Just go do it, man. Ah,
    Fonzi: so good. I love that financial commitment leads to action. Uh, quick, quick story. Yeah. That's what happened to us with the podcast? Yeah, we bought this whole equipment and then it's like, guess what? [00:45:00] We gotta use it now.
    LuisDa: we gotta a year later.
    We're like, crap. That's the thing like, Katie's like, what's that thing in the closet. Oh man. Yeah. We spent a bunch of money on that. Let's use it.
    Zebulon: Yeah. I bet.
    LuisDa: Tell where, where can people find you? Where can people connect with you? I know that you were revamping the show. Was it new? Like where, where can
    Zebulon: we go?
    Yeah. So, um, my show, um, is now called think like a strategist and you could find that on apple podcast, but if you wanna just go to your, to find everything about me, you would go to Zelin thomas.com. And, um, when you go there, you could find me in all the platforms that I'm on. And, um, if anybody wants to really communicate with me, the number one platform.
    You can find me on actually get me on is gonna be Instagram. I love that it's very quick and easy. Um, but anywhere else I might be a little bit of a. Awesome.
    LuisDa: Where, where would you be if you'd never started publishing?
    Zebulon: I'm curious. Ooh. If I never started publishing, um, I D I'd nowhere. I, I that's the only place I would be [00:46:00] like, like, I can't say that I wouldn't have started publishing.
    Um, damn. That's I've never been thrown off by a question. That is a great question. Um, I love that question cuz no, one's asked me the question that really threw me off. Where would I be? If I. Started publishing, dude. I don't know. I've been an entrepreneur since I was like 16. Like I've lived on my own since I was 16.
    So that's a good question. Um, I'll leave it for, for part two homework. Yeah, please. Homework. I do. I do wanna say one thing. I gotta say this because, um, I recently just, um, created and produced a new podcast. For C I and Amanda homes, it's called the CEO mastery podcast.
    LuisDa: It's so good, by the way. It's so good.
    Fonzi: it's
    Zebulon: heavy, hitting very detail oriented, really good for business. And with that being said, if you would like to know one of the biggest challenges that might be holding you back in your business, that'll help you over the next 12 months. Take the quiz. And this is where I'm [00:47:00] gonna plug, take the quiz. If you're a business owner, take the quiz at how to double sales dot.
    Fonzi: Take it
    LuisDa: it's so good by the way, like, and go listen, like we'll leave all the links. Thank you. Thank you, man. I, so, so we, we love you guys. We love you. We love Amanda. Like everything that you guys wear right there. Um,
    Fonzi: yeah, just so you know, that moment where we're eating at us together is a special moment for
    Zebulon: us.
    Yes, it, it was so good. It's like, seriously, it's dear to my heart. I love that. It was so such a good time. It was the best time to meet you guys. Like it was so
    Fonzi: good. I know
    LuisDa: it's perfect. And we had the whole restaurant for ourselves. That was perfect. That was so nice. Perfect serendipity. That's what I call it.
    It's like we run to the place on I'm kidding. it's like ultimate dream 100 strategy, by the way. Like, it was completely like natural honestly was. Yeah. So thank you so much, man. We're gonna leave all the links right below the conversation was so fun. Um, is there anything else you wanna add before we.
    Zebulon: Um, I would say, just go out there to anybody watching this listening, whether you're a business owner or a videographer or [00:48:00] content creator, and you see this.
    Just go out there and do you just, don't try to be a copy. Just be the best that you can be because you are going to change the game. And if it's not happening for you right now, just know that the industry and the world is changing so rapidly. At some point, it's gonna shift in your favor. So build your little gold nugget over here, even though it doesn't fit in with society or the market right here.
    And when that opportunity happens, Co, you know, I won't say it a quarantine, right. Or something that slows down the world, a recession, right. That gold nugget is gonna go here and it's gonna help a lot of people. So just be patient long term. Wow. So good
    Fonzi: love man else. I just wanna say, thank you. Appreciate it.
    And yeah, this was, that was amazing. I had a lot of fun. Yeah. And can't wait for part two. That's why I really,
    LuisDa: brother, I know you go homework part two, uh, with that say guys, thank you so much for tuning to contest podcast, guys, go ahead and follow the show and on social media at these bros go.
    Fonzi: That is right.
    Seven on here. [00:49:00] Help you move one step closer to your goal. Please. Don't forget to. So with three friends and, and FiveStars see ya.

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