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Breakout From Your Cage & Grow Your Business Ft. SA Grant – EP. #223

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You can listen to the full episode here.

Most entrepreneurs are known for their risk tolerance.

That’s what our guest, SA Grant, exemplified. 

He went from job to job, putting everything on the line, with the objective of learning how to run and grow his own company.

His experience ranges from building a Marketing Agency, Insurance teams, writing a book, and even becoming a travel agent.

His most recent venture being the Boss Uncaged Podcast and Community!

In this conversation we talked about:

🔥 The “Skill Stacking” Journey

🔥 The Importance Of Building A Community

🔥 How You Should Leverage Your Content!

🔥 And Much More…


👉 Make sure to subscribe to the Content Is Profit Podcast!

Tune in and enjoy!

Episode Transcript

  • Breakout From Your Cage & Grow Your Business Ft. SA Grant: []

    Fonzi: Guys. Thanks. Incredible guests. Incredible episode. We're gonna be talking about building the life you dreamed off. Woo.
    And many other things. We're gonna talk a lot. Yeah, actually we had a C we had a challenge from today's guests. Yeah. She said I want challenging questions. Absolutely. So I think today we we're gonna dig into or. You know, or inner Socrates and look for those really good questions. So Louis, that
    LuisDa: will not be talking today, but I I'm gonna be a total learner over here today.
    Uh, but with that pu do we, do we have a sponsor
    Fonzi: team? Indeed, we do thank for asking for my friend. And today's sponsor is your own gross. Yes. Who sponsor own pike as with content momentum? That's right. If you want to build a powerful network, you wanna have a platform that [00:01:00] raises your status and gives you more opportunities.
    Guess what? We are here to help you out sliding the DMS at BI Broco on Facebook, on Instagram. That's
    LuisDa: right. And go ahead and follow the show because every Tuesday, Thursdays, and Saturdays, this episode are dropping with incredible value for you to move your business forward and your life forward. So go ahead and follow show support, support.
    Fonzi: That is right. And if today's guest help you move one step forward towards your goal, please don't forget to share this episode with three. Friends that is your ticket of a mission to today's episode and, and give a five
    LuisDa: star review today's guest was introduced to us by a previous content is profit guest, and it turns out we are in the same city, that side she's someone that can change your life forever.
    And she will,
    Fonzi: if you let her, that is right. Today's guest has had a lifetime of experiences. She understands the struggle of today's high performers, better than anyone else. And she's here today. To help you find happiness in your life
    LuisDa: and [00:02:00] business. Today's guest is the number one bestselling author of the six habits, a TEDx speaker, an award winning business owner that has sold over 15 million micros in contracts and ended up retiring at 37.
    Pretty impressive. If you ask me
    Fonzi: pretty impressive, indeed, please welcome bestselling. And America's happiest coach Laura,
    what's up Laura.
    Laura: That is like literally the best intro I've ever had. Yeah. ,
    Fonzi: let's go mission accomplish. Imagine if we will be doing this, like just you saying we'll have like confetti, just like, yeah, no, I
    Laura: love it. I mean, shit. If I had that kind of introduction, just getting outta bed every day.
    LuisDa: Wow. I mean, that's like a $500 service, so I mean, we're totally okay with doing that
    Laura: here in Jacksonville.
    Fonzi: you know, we go, Hey, America's happiest coach deserves America's happiest [00:03:00] introduction, I guess. Right, right. It's a match meeting heaven, right?
    Laura: The cats don't really like make it to the hype squad, but you guys are totally promoted.
    Fonzi: thank you. Thank so much ticket.
    LuisDa: Yes. Deeping hearts, by the way. So behind the scenes a little bit in the, in the live, we were talking about how I'm gonna be a little bit of a third wheel today, FAS like, oh my God.
    Yeah. I had this incredible conversation Lord, like before the, you know, like a month ago. And I'm like, oh my God. Okay. Well, for people like me, that might not have that background. And at least somehow, so I might know one or two things, but like who who's Laura like? Uh, can you, can you explain to us a little bit of your journey?
    Like when do your entrepreneurship thing started? We call it
    Fonzi: the thing, I guess. I mean, you call it
    Laura: the thing. It's the thing that'll make your life better, worse than everything all in between. So entrepreneurship is a hell of a ride. It's, it's a roller coaster that you love and hate all at the same time. So who am I? Well, I'm a rebel. I don't like rules, rules suck. Uh, I don't wanna grow up. [00:04:00] That sucks too.
    And, uh, I always wanted the same things that mostly everybody else wanted. I wanted to be happy and I wanted to make, uh, you know, an impact, um, you know, on my own life. And I really just wanted to do what I wanted to do. Right. And, uh, wealth is something we all want success is something we all want. I knew all that.
    And, and, you know, for years I was the young scrappy, rebellious entrepreneur who started a company at 19 and tried to build myself a little empire. And I, I did all the things, but I, I forgot a lot of stuff along the way, like, oh, I don't know, be happy. Don't be a raging psycho bitch. Um, don't set your health on fire, stuff like that.
    And, um, when I retired. Uh, all of the things that I forgot came barreling at me, like, uh, whole convoy of trucks. Yeah. Just running me over. I was sick. I was fighting with my hubby. Like it was just rough. It was really, really rough. So I just got really inspired. I was just like, damn [00:05:00] it. What did I do wrong?
    So I wanted to know what happy people had in common because whatever it was, I didn't have it. And, uh, just got really curious. I wanted to solve the problem. Did became a very happy, super fun, very, um, you know, joyful, uh, goal crusher. And, uh, it's been the most epic thing in the universe to be able to help other people be really courageous and joyful and just going after everything and doing things the right way, you know, have it all without setting yourself on fire.
    That's a nice thing.
    Fonzi: Yeah. So, I mean, I feel like we've experienced it a little bit. We actually just came from an event about two weeks ago, came from an event. And one of the guys there, his name is Alex sharpen. He was talking about how entrepreneurs love to be the arsonist of their life. Like if they are not putting out fires, like they're gonna go and they're gonna start their own fires.
    Right. Yeah. And I don't know, it seems to me like that stage of your life, you were kind of that person, you were like, I need a fire to be [00:06:00] putting now to like, I just wanna go, go, go, go, go and have that feeling of momentum of success that you're consistently achieving. And obviously that pay you, pay the price for that.
    Yeah. And I'm curious on that transition right on that transition from like, I am person a and now I'm transitioning to B. Did starting to get into awareness of who I can become, right. Or who do I need to become in order to be happy and maybe like save my own life. Right. Uh, and I'm curious, how did that awareness look for you?
    Laura: Um,
    Fonzi: funds right off the bat right off that we're going strong here.
    Laura: No, I like it. You know, the, the, the awareness of something like that is when, you know, you finally just feel the impact of everything all at once. And when you're constantly moving for the sake of moving, that's called momentum. Right. Uh, and I was loaded with momentum.
    And then when I finally stopped, I [00:07:00] actually had a minute to assess and I was like, whoa, this, this is not what I thought I was getting this. This is not fun, healthy, enjoyable, anything like something's wrong here. It was really just the revelation of like, something's horribly wrong. Um, you know, and happiness.
    Um, it matters. Really matters and people wanna discount it and like, oh, it's fluffy girl stuff. Uh, no, it's yeah. Uh, kind of like core to humans and particularly entrepreneurs, because why the hell do we start businesses in the first place? Why'd you guys start this podcast? Cause we make you happy to do it.
    Right. And you know, I, I pursued a lot of things for the end goal. Not necessarily for the journey and it was man. It just like it was when I finally actually had a minute. Feel the impact and the weight of all the choices that I made it, um, it just really made me very self reflective and, uh, frankly, it was painful.
    I mean, they say necessity is the mother of invention. [00:08:00] Right? Well, so is being really pissed off yeah, I think it's true. Like, I was just so mad that, that, like I bought into the hype of, you know, hustle and grind and blah, blah, blah. Like I, I bought into all that stuff and God, what scam it really is, you know, and nothing's free.
    Nothing is free. So you like, yeah, I can hustle and I can do all this other stuff. No, like freedom, isn't free, hard work. Isn't free just because it doesn't cost you dollars doesn't mean it's not gonna cost you something. It costs me time with my family. It costs me my health. It costs me, frankly, having a nice personality there for a while.
    Fonzi: yeah. Um, don't
    Laura: recommend going that route.
    LuisDa: thank you for sharing. Um, I, I I've been listening to, to a lot of, like, I I've been going back to like entrepreneur stories on like how they, and, and I noticed, uh, a little bit of a trend, like. We, I guess I call it cycles, right? Yeah. Do you feel like people or [00:09:00] get into this world of like, I wanna build something, right.
    I wanna create something, whether that's like very young age or now, uh, do they have to cycle, right. Like, I, I, because I feel like everybody has like that story of like, man, like I really like worked really hard, really hustled. I really like move mountains to get to this spot. And then I get to this spot and it's like, crap.
    It's not really what I thought it was gonna be. Right. Mm-hmm and it's like this, this Conboy of trucks, like you described that hit your face. Right. Right. And, and, uh, in most stories, you hear that moment. Right. And, uh, and then I've, I've heard. A couple of entrepreneurs. They're like, man, yeah. That's, that's called cycling.
    Right. And it happens again at different levels, depending on what you do. Do you feel like that's necessary or can, can people really like skip it or if they, if they don't skip it, like why, why are people not really learning? Like, I, I feel, I personally feel that it might be a necessary step and we should just accept it.
    So what, what are your thoughts on that?
    Laura: Well, I, I. You know, everybody's cycle is different. That's a good [00:10:00] question. I asked you to challenge me and you did. That's a good one. So, um, first of all, everybody's, cycle's different and I think it's different based on who you are and what you value and also what you're pursuing, right?
    And, and how well you understand what the journey to get there will look like and the outcome. Um, and, and people tend to repeat the same mistakes until they learn them. So that's a cycle. If I ever saw one. So if you continually find yourself being disappointed in the outcome, maybe you could focus less on the outcome.
    Maybe understand the outcome more before you jump in. Um, you know, there, there's a lot of different things to that, but I mean, there's, there's a lot of this. That's like really optional. I think that if you change who you are and how you approach the things you do, the journey, blah, blah, blah, it can be different.
    So, I mean, you know, I, I did some of the cyclical stuff myself, but it's like, how many times you gonna touch the hot stove until you stop doing it? You know what I mean? Mm-hmm, like [00:11:00] for me, it was, I had to actually change the relationship with the journey and decide that the journey was the point. The destination is a detail and it's nice to know the general direction I'm going in.
    And I know why I'm going there. And a lot of people who really support and extol the virtues of like smart goals, um, Or like get specific blah, blah, blah, blah, blah. But things like that can really. Arbitrarily wear you down just because, you know, it's, it's forcing a rigidity and a commitment to an outcome versus enjoyment of the journey and the pleasure of doing it for the sake of doing it.
    Fonzi: Yeah. Yeah. Before you go,
    LuisDa: a question. I know that you're about to, but I, I, I wanna make a comment on this because I don't think I've shared this story before we actually went through an
    Fonzi: exercise with exclusive oh, no. About we're on sound.
    LuisDa: Yeah, come on. OK. There you go. we actually went through an exercise, um, a few months ago, right?
    We grabbed this book traction, which has, was really helpful. Right. We followed out the steps, right. But [00:12:00] we, in the stage in the company that we have been evolving, the service that we offer has evolved. We get feedback constantly every single day and it gets better and better and better. Right. Mm-hmm sometimes we hit, uh, a really good angle.
    Sometimes it's like we test messages and a lot of the things with the production of, of our own content of the things that we do. And when we did this exercise, I internally felt like it was built for a company that already has everything set up and it's running. And, and it's like to gather this like big group of people together through this vision.
    Right. But we were in this place where we're very malleable, right. We have to adapt, we have to move. And we're like, okay, let's commit to this for the next, like two, three months. Right. And to me personally was really challenging to do that because we, we saw opportunities. We're nimble, right? We said, we're a team of five and we can move very quickly and adapt very quickly.
    But because in our heads, we said, let's follow this one structure. It is slow us down to the point that we decided we're like that these are some elements that we can grab today. And we can implement on our day to days or like L tens or [00:13:00] like, or, or weekly meetings to implement action. But as, as like, how are we gonna deal with this in the business?
    Right. We have to be very flexible to be able to, to adapt to the marketplace and the things that we, because we're creating from, from zero. So when you first started, uh, and when you, or you started to evolve. in your business. Can you, can you single out a situation where it was something similar like that or, or like how, how was that process for you on establishing that structure with your business, with your team members, with, with the clients that you, that you, that you handle at the time?
    Laura: Uh, I think that, that, uh, you you're really talking about, um, rigidity, right? Yeah. So the, I think a lot of us enter entrepreneurship and business. The first time we do something with a preconceived idea of how it should be done versus let's figure out how I would like to do it, which is a totally different thing.
    So, you know, [00:14:00] early in my twenties, when I was a new leader, new entrepreneur knew all the things, right. I, you know, I was looking at other people, how do you do this stuff? You know, not really sure. Like, you know, what's the way not understanding that that is. That guy's way. And that's that lady's way. And there's all these different possibilities.
    It took me a while to figure it out that it's like, sometimes I can totally just jump outta the airplane and build the parachute on the way down. And that's fine. Other times I can just decide, nah, I hate the way the whole world does it. I'm just gonna do it my own way. And if it goes sideways, that's okay.
    Um, it's actually been better when I listen to my own intuition about, you know, I know what I want and I know the way I wish to be and who I wish to be in this process. So knowing those things, what can I create that feels right? And then if it isn't right, you just tweak.
    Fonzi: Yeah. Mm-hmm, love it [00:15:00] that, oh, this has been so on topic with my past two days.
    And like, no, I'm not kidding. Like, you guys are like hearing the topic that has been in my mind this past two days. So we are trying to build a, a product, right. Kind of like a six week program. We're still working on the details. Right. But pretty much we're trying to productize what we've done with our business and with the service and through this, we've been going through a discovery process where we're calling, you know, people that we work with, people that we know that they publish content, obviously doing the research.
    And yesterday I was having this conversation with a really good friend and he's like, dude, I love what you guys are building because it's not about the, how, like you are providing kind of like a framework for people to build their own how, and then he recommended me a podcast episode and I was like, okay, cool.
    I'll listen to it tonight. And last night I was listening to it and. It was talking about how, just why you said, when we come in, we have this preconceived notion of like, [00:16:00] oh, successful people are successful because they just do X, Y, and Z, right. Or because they hustle and grind for example. Right. And they take, they're like, oh, that is the, how I need to become that person.
    I gotta take on that identity. And then they go deeper on tactics strategies. And they only look for the how, but they don't realize that each of us have different capacity. Right? Like the way he operates is different than the way that you're gonna operate is different than the way that I'm gonna operate.
    So we all need to find and build our own how, and I think part of what's missing here in the entrepreneurship world, Having that space, right? Mm-hmm where you feel confident enough or you feel supported enough to go and build your own how without maybe, you know, without having the mind like, oh, I'm doing it wrong.
    Right. Having that space. Exactly. For. For mistakes and, and just at the end of the day, entrepreneurship is an entrepreneur. Somebody that takes risks. Right. [00:17:00] So, absolutely. I
    Laura: wanna, I wanna jump in and tell you something. Yeah. Yeah. I don't wanna. Okay. So I was on, um, I was on a different show, um, earlier in the week.
    And, um, the host asked me all about like, well, who are your mentors and, you know, role models and all that other stuff. And, uh, I think I gave an answer that she wasn't really prepared for we ended up having a really great conversation, but you know, she's very much, or at least before that conversation was of the mind that everybody needs a mentor and all that stuff.
    And then you find out that some people are super extra rebellious and they don't respond, respond to external mm-hmm , uh, expectations too. Well, Hellooo or internal. Also . And so my answer to that question was I never had a mentor and I didn't use coaches because why the hell am I gonna pay a lot of money for someone I'm not gonna frigging listen to anyway?
    Like, , that's it like my, my, [00:18:00] I, this is not ego. This is just me being stubborn actually. So take it in the context. I'm giving it to you. I am my own mentor. Meaning that like, you know, right now, like I'm, I'm, I'm like before this meeting, I was working on doing all the logistical backend stuff to launch my own podcast.
    Yes. I could hire somebody else for this, but I like to know how to do it. I don't care what other people have done. I actually want to learn the hard way by doing it. You know? Like I just think differently. I've got ADHD. I can't learn stuff from books very easily. I get bored in two seconds. I'm like, Ugh, it's easier for me to do it.
    You know, which is why, you know, I was talking to you guys about cryptocurrency before. I'm excited about it because I am in it. I have cryptocurrency and it's like, Oh, now I get it. Like I'm a learned by do not so much learned by discuss theoretically or read from a book. So no, didn't do the whole mentoring coaching thing, but it doesn't mean other people shouldn't it actually depends very much on how you respond to [00:19:00] expectations.
    If you are a person who responds to a good swift kick in the tushy from somebody else, get a coach. If you don't listen to a person on the planet, save your money. yeah. Or find someone who really understands how to get you to want to do stuff,
    LuisDa: you know? Yeah. Do you always knew that? Or like how, how do you discover that?
    Right. Because as you're describing this situation there in my head, I'm going through several situations where I feel the same way. Like we feel the same way when we launch our live show, you know, there's many people out there telling. You should do this way and you should launch this way and you should, the art should look this way and we're like, screw that.
    Right. We're gonna do this because that's the only way that we're gonna actually execute.
    Laura: Yeah. But actually know you should do it that way. I, the way I wanna do it. Thanks for your input.
    LuisDa: So, I mean, we felt this way about many things. Right. And I obviously, I, I quote the, the show because what we're doing now, but was there a moment where you were like at peace with it?
    We like, okay, like from this moment on or was something like, do you struggle with that? Because [00:20:00] I feel like, no, I was born. You always knew. Okay, perfect.
    Laura: No, no. Like, listen, everybody needs to send condolences cards and flowers to my parents for raising me. my dad is bald and my mom has completely white hair.
    And it's my fault. Like, thinking that yeah, like my mom would be like, clean your room. no, you know, Hey, you need to do your homework. No, you know, uh, we need you to dress this way. No, you can't swear at church. No, like , I've been very, very uncontrollable my li my whole life, unless I have been wanting to exercise self control.
    There's not a, like, I'm not in the majority of the population. I'm probably like 11%. Yeah. Of the population who I don't respond to. Um, like if I say I'm gonna go to the gym, I'm not going give me a break. Like, but if you tell me, Hey, I need you to do this for me for four O'. No. Like the only way something gets done is if I deeply [00:21:00] want to do it and you know, it's just, it's been like this my whole life.
    And, you know, I, I always used to criticize myself, like, why can't I be like everybody else, blah, blah, blah. And then I turn it into a superpower. It was like, actually I wanna be like everybody else. I don't fit in. I'm rebellious. I'm extremely disobedient. I question everything. And I'm also incredibly innovative.
    I'm curious, I find flaws in logic and I make things better. So, um, I'm awesome. And the world needs me is what I've concluded.
    LuisDa: I was I little late
    Fonzi: that one. Yeah. Yeah. It's interesting. Actually the crowd goes wild. There is that. Yeah. The crowd went super wild in this one. Uh, there's podcast. I will listen to it's called my, my first million. It's really, it is very entertaining podcast for entrepreneurs actually. It's crack for entrepreneurs.
    That's what they said in audio form for entrepreneurs. But, uh, these guys were talking about this fighter right. Of the [00:22:00] UFC. That he's insane. That he's crazy. And he just like, literally when he's like a Russian and I don't know how to make a Russian accent, but when he like talks it, like, please try. He's like, please try.
    I just want to kill everybody. Something like that. He's like insane. Right. And yeah, literally like that's what he's saying to like the president of the UFC and they ask him about success. I don't remember the exact question, but he was like, Hey, look, I'm gonna be successful because I'm CRA because I'm.
    Know, the crazy people out there is gonna be successful. And the normal people that want to be successful, they're never gonna get to be successful because they're not crazy enough. So they, the guy that
    Laura: was start now, you, you need a certain amount of crazy to get anywhere in life because yep. That's where tenacity comes from.
    Fonzi: Exactly. And I think there's a lot of suppressing the crazy going on around, oh my God,
    Laura: you are so right. I don't, I used to hide my crazy now. I'm like, no, I'm crazier than a shit house rat and I'm good with it. Like, I don't agree with everybody on most [00:23:00] things and it's okay. Like, I'm actually so proud of the crazy, just like this, this, uh, this wrestler was, you know, because the crazy makes you different.
    And like, you know, I posted this on my Facebook the other day, like, well, behaved women. No, what did I say? Poorly behaved women, um, make history, create jobs in their own and they are their own sugar mamas. Hell. Yeah. Like, and, and the same is true of men of course, but like, you know, behaving basically means that you're living to appease other people and, and you know, I'm sorry, but like, there's a lot of us who are just not meant to do.
    you know, and it's not that like, you know, it's, it's, it's, uh, intended to be disrespectful, but like, there are so many brilliant kids that are like squashed, um, from, you know, thinking for themselves or thinking of entrepreneurial stuff. I mean, like, I think of my nephew, right, man, he's such a bright little bugger.
    He's funny, he's smart. Mm-hmm, , he's eight years old. [00:24:00] He's very obnoxious. He wants to do everything that he wants to do, but he's getting older, you know, and he is more polite and he, and, and I can see like school and mom and everybody taming the beast while sometimes I've wanted to duct tape him through the wall.
    um, I. Love that little booger, because someday he's gonna do something great. And I love it. Yeah, because it's gonna come from his rebellion, like school takes your spirit out of you. Um, society takes your willingness to be different out of you like school society, parents, we mean, well, but like what we do to kids is we say to them, don't speak up.
    Don't critically think don't challenge authority. Don't create new things. Do what you're told blend in and be a good person. Yeah. That's boring. Nobody ever innovated made history, made the world better by doing those things. So if you're weird as hell, good changed the world.
    Fonzi: Yeah. I, I love this conversation weird and I'm gonna lie.
    I personally feel [00:25:00] like we were pretty weird growing up. I mean, my girlfriend still says that I'm very, very weird. I, I get, but on the inside sometimes I'm like, man, I wanna be like weirder, you know, I'm like, I wanna get out there. So
    Laura: just to shape your weird, I'm sure you are weird or you just need to have more courage to lean into the weirdness.
    Fonzi: Okay. So let's talk about that. Cause you know, when I, when I mention crazy, right. And you're like, oh, I love that. I'm like, cool. Cause that is the people. And, and let's put it in the con in the context of content, the people that are like, we can perceive their energy as somewhat crazy. Right. Uh mm-hmm are the people that connect with the most amount of people out there, are there people that have their message heard?
    Right. Like people are like, oh, I, I connect to your crazy. And it doesn't have to be crazy that you're like running out on the street in your underwear. Right. That's not the crazy that we're talking about. No, but it's pretty much like throwing unapologetically on camera and just being themselves. So much fear of that, right?
    When it comes to putting yourself out there, of [00:26:00] course, like you said, when you're, when we're being racer it, like don't speak up. Right? Like I'm pretty sure that's a big, big factor. Right? Uh, we love that. I'm gonna make that disclaimer, before I said this comment become a character of the show, but again, I love you, dad, if you're watching this, thank you.
    But growing up, he, he used to be like, just sit down and listen to me and don't speak up. Right? And like, if you say something like you're gonna get in trouble, I. Oh man, like that, or,
    LuisDa: or be humble or like the don't brag of these things. And we're like, we're always like, yeah, like, okay, we will, we'll have a massive success as an example, like going to go Europe to Europe and play soccer in Europe, for example, for a full year, that was massive to where we grew up.
    Like that's not normal. Right? Like you should be celebrating these things. Right. But at the same time, we're like, no, we came back and we're like, okay, we we're, you know, we don't talk about
    Fonzi: this. Yeah. We, I think we perceive being humble so much to the sense that we were like, oh no, you know, like I got lucky, for example, like you pretty much putting away your own [00:27:00] merits.
    Uh, but what I wanted to go with this question is how can people start leaning in to their crazy, right? How can they star F authentically? And cuz that in a sense is gonna help them live a better happier life.
    Laura: Indeed. Here comes. Do you have a drum roll? Do you have that? Do you got one of those sound effects?
    Nice. Here comes shameless blog. Um, the whole reason I wrote my book was to answer that question.
    Fonzi: Yay. Shameless blog.
    Laura: Like, so the six habits is all about. um, how we think, right. And how our thoughts, our thoughts basically like tear us down. Right. And our thoughts are oftentimes they're, pre-programmed by our parents by a lot of the stuff that you've just described.
    Right. And you know, what would happen when you didn't listen to your dad, he, you know, penalized you somehow, or gave you some sort of punishment or negative outcome as a result of not be doing what [00:28:00] you were told and, you know, being humble in all of these things that perhaps served him as a parent who was trying to wrangle two rowdy boys, but maybe didn't serve you as your journey to being men.
    Right? So the second habit, I actually just wrote a newsletter. That's going out Tuesday about this. It's all about acceptance. The second habit is acceptance. Acceptance is unconditional self love, which means that you get to disappoint other people. Knowing that you are still awesome and their disappointment does not change that.
    And a lot of people can't handle this concept. I mean, I, myself for years could not handle it. I would always want to do it. I was told, and I, I would want to blend in and wear the same crap that everybody else in new England used to wear. I don't live there anymore. Um, you know, and I, I wanted to fit in because I wanted people to like me for essentially being them.
    Yeah. [00:29:00] Not liking me for me. Turns out I am a lot, uh, different than I thought I was when I gave myself permission to really let people down. Gave myself permission to not please everybody. It, it was very hard because I had to learn I'm worthy of love. Um, even if you don't think so, I am worthy of approval from me, even if you don't think so.
    I am worthy of, you know, Having a nice life. Even if you hate all my choices, I am worthy of speaking my mind. Even if you hate what I say, like I am worthy, I am worthy. I am worthy. And I love me no matter what I look like, no matter what I sound like, no matter what I've done, I forgive myself for all the dumb shit I've done.
    I forgive, um, you know, myself for all the terrible thoughts I've had. And you know, I treat myself like someone who loves themselves. Right. So what happens when we do this work to [00:30:00] learn as a default to love ourselves? Not just like esoterically in like, you know, oh, in the ether somewhere like, oh yeah. I love myself.
    No, you, you hardcore love yourself. Like you love your own child or your brother or your parent. Like it's not conditional. Like you don't love them based on good behavior. You just love. That's it that's the way we need to treat ourselves, but we don't. Right. So what I do in the book is I teach people how to love yourself forever, unconditionally, and get over this self-loathing bullshit because then you can say, no, I'm absolutely going to brag about this stuff.
    And if you are not comfortable with me, um, talking about my accomplishments, it's probably because you haven't worked on yourself and you are deeply insecure. And the only way you feel good about yourself is if I look like shit and we're not gonna play that game, so I'm gonna feel good about me. And I'm gonna invite you to feel good about you.
    And then maybe we can try this again. So I'm not gonna, like I am [00:31:00] absolutely done. And this is probably the biggest advantage of the work that I've done over the last couple years as a result of the book and all that other stuff. Stopped dimming my brightness because other people didn't bring shades to the party.
    Like we're done. Like I'm loud, I'm obnoxious. I have a wicked sense of humor. I'm the only person in Florida that apparently says the word, fuck. You know, down here. But like, you know, I don't. I don't like I'm, I'm big and bold and whatever. I was the only person in Massachusetts that in the middle of winter would wear a hot pink dress because I could, you know, like I, I moved to Maui and even though it broke my mother's heart, I did it anyway.
    And I I've started multiple businesses and I've done all kinds of crazy stuff. And I've lost friends because I've refused to let them encroach on my boundaries where they really might friends. If they wanted to, like, these are the things you do when you actually powerfully unconditionally crazy love yourself.
    And my book teaches you how to do that. So shameless plug over. Yes, let's
    Fonzi: [00:32:00] go love it, guys. Go get the book right now. Golden,
    LuisDa: Boulder moment. That was like a golden Boulder, like 10 minutes. So that was great. Uh, yeah, so, and I, and I love your passion. I take
    Fonzi: it one second. I just wanna say, I love your passion.
    Oh, we get, well, we gotta keep plugging the book real quick guys. Go get the six habits link is in the description. Absolutely. Or, uh, Laura, where they can go to get this book. What website Laura gonna,
    Laura: we can go Amazon. You can also go to the six habits.com. TG S I X habits.com.
    Fonzi: Look at that super easy, super,
    Laura: super it's also an audio book recorded by yours truly.
    Fonzi: And you have a 90 day kinda like mastery program too, right? Something like that.
    Laura: I do. Yeah. So, um, turns out, uh, I say this is the CEO of a marketing company. Habits are not actually formed in the tidy like 21 or 30 days that marketers would have you believe so they can sell you more crap. I, I, I'm telling you that God's honest truth.
    I have sold less programs because I refuse to lie to people and I feel super good about [00:33:00] it. Anyone that buys my program knows it's 90 days, baby. And over this period of time, you're gonna be uncomfortable and squirmy and all that other stuff, but you will grow. You will actually get the damn result you came here for cuz it does what it says on the 10, unlike most things where people lie to you.
    I'm just, yeah, I'm done with that. Like I'm high integrity period. I love
    Fonzi: that. I, I love that I've changed. Yes. I love that. And, and, and I do want to encourage people, go check it out. Thank you. Give her a try. She has a very nice video explaining everything in there that you can learn from, and then go on by.
    I'm not quite as energetic
    Laura: in that video.
    Fonzi: Send this little, little part over here and you can
    LuisDa: put it in. That's totally fine.
    Fonzi: But, but Laura, I want to challenge a little bit of your, your thought right now. And, and I'm just challenging this because it's actually an idea that I've ran across or ran into, I guess, ran into, uh, recently.
    Right? We met this guy again at the event that we, where we were this guy's like a thinker, super cool guy. And honestly, [00:34:00] like he had like this aura about him and I, I went to him and I was like, dude, like he was also like seven feet tall. Yeah. He was also like seven feet tall. He was huge. So I was like
    Laura: hard not to have an a, when you're that
    Fonzi: big.
    I was like, who are you? What do you do? And he's like, I help people with like their behaviors and like changing them and stuff like that. So I was like, oh, interesting. So I wanna out Tony Robbins. Well sounds like him actually, now that we talk about it, but he, Tony S is like three times as wise as this guy
    But, but I go to his, to his website. Right. And I read the sales page and honestly, a very, like all crafted sales page. I was like all, all over it. And he talks about the almost life, how he has been living his almost life for a very long time. Right. Like, oh, he wanted to, uh, journal and he almost accomplished it completely.
    Right. Like he wanted to journal for like a full year and he almost accomplished it. He wanted to be a professional basketball player and he almost accomplish that. Like he would, he would seem like every time he [00:35:00] was at the edge of accomplishing something, something would happen, self sabotage, any other things that would not allow him to be successful.
    Right. And I was like, wow. Like, honestly, that story at that point, I was like, is resonating a lot. Yeah. And he was. He said, it got to a moment in time where, you know, I kinda like discover, obviously he's talking here. This is the sales language of the sales page, but he was like, I discover a way to change my behavior.
    And I've been, you know, journaling for like eight years since, uh, without stopping, I be, I've been managed to, I managed to accomplish this X, Y, and Z. And he goes and said, you know, research says that habits changing X amount of days. He's like, I don't believe that he said, I think you can change habit honestly, immediately by this concept.
    And he shared the concept pretty much is when there's a transformational event, you can, it's so powerful that your brain kind of like, can rewire what comes [00:36:00] next and you can adopt it. Mm-hmm . And for example, or mom, she smokes all, like we grew up and our mom smokes cigarette her whole, like our entire life.
    Yeah. And I remember the day when she came to visit here and she was like, I just smoked my last cigarette like that. She's like, I just smoked my last cigarette at the airport and we're like, very nice. Oh, like also, like that's amazing mom. Like, we've been trying to tell you to stop smoking for years, you know?
    Right. High five to your mom. And she stopped like completely right from that, from that moment on. And yeah. So I go back to this guy's concept. Right. And now what you're telling me about like the 90 days and the, the work, obviously I like, I believe I personally don't know exactly what I believe. I think I lean a little bit more towards your side, but I, I wanted to challenge that.
    Cause I think it's interesting ideas, different approaches, what you're.
    Laura: So the research that I did, um, I came across some scientific studies, right? Because I was not interested in failing at this. I know I needed to reprogram my head and learn [00:37:00] new thought patterns and stuff like that. So I, I was coming across scientific studies and the magic number is actually 66 days.
    Um, which seems kind of arbitrary. I made it a 90 day program to basically leave room for error and humanity and being messy and screwing it up just because we tend to do that. Right. Um, I actually believe that both are possible. Um, but the things like seven days, you know, whatever, like it's either instantly, or it takes longer, period.
    I, I would say both are probably true, but in, in one case you generally need, uh, a massive amount of inspiration. So you you've seen people. Um, and it can go both ways. So let me make my point here. Um, you know, you've seen people who lose a loved one to death, and then they immediately pick up a drinking habit.
    It's because something severe happened in their life to inspire them, to make that choice. It happened to be a destructive choice, but they inspired them to do that. Or, you know, in the case of my mom, who was in the [00:38:00] hospital in the ICU many years ago, after car accident, she was inspired. So substantially she picked up a new habit the next day, that was very constructive, you know, I mean, the day after she'd get out of the ICU, mm-hmm , um, but like you can do these things, but they generally require much larger stimulus in order to bring them about, um, my husband.
    Yeah, definitely not like your mom. He's, he's tried to quit smoking so many times and we've been together for like eight years. Um, and it's like, I'm not saying that what you're, uh, uh, what, what that other fellow, uh, is went through isn't possible. I actually very much believe it is, but I, I think that huge pivotal life moments like that, they're harder to come by.
    Yeah. And when you can't, you can't always artificially manufacture those. I mean, I suppose you could put yourself in the hospital artificially and, you know, put yourself through trauma, but why would you wanna do that? But sometimes it's like the birth of a grandchild will inspire you to quit smoking [00:39:00] or quit drinking or whatever.
    Like, these are big life moments. These are like the milestones, right. Or, or like a big revelation or an epiphany. And you can't reliably plan on those, but that's, that's the reason I wanted to know the science of habit formation. So let's say, yeah, you, you and me and the three of us are just sitting here and we just decide logically.
    And this is very important. If we logically decide, you know, my life would be better if I didn't treat myself like shit, mm-hmm , if you logically decided that. there's no real inspiration behind it to make you do it. Yeah. It's just, it's an obvious observation, but why are you gonna do it? You're not. So what I do is I, you know, I have all this stuff written in the book that talks about these are the habits.
    So you know about what's possible, then there's those like this whole, um, uh, workbook that goes free with it, which is like worth a couple hundred dollars. It's completely free. And all of this is to give [00:40:00] you that powerful yeah. Moment with yourself where you realize I am a jerk to myself. I don't live a good life and it's of my own choosing.
    Right? So you, maybe we can artificially manufacture these epiphanies through self-awareness, but then once you have the self-awareness, what's the pathway because yeah, inspiration doesn't always last, blah, blah, blah. Like what you described is more of a, more of a rarity. Planning for it and just realizing you probably didn't have an epiphany more of you just yep.
    That makes sense. I think it's time and you just need support in those moments, which is why I built that concept. Yeah. And I think other people have things like it too.
    Fonzi: I love it. No,
    LuisDa: thank you. You know, I'm, I'm, I'm the kind of person too, that that goes in and has to try something like to be like, okay, does this actually fit the way that I like that I wanna execute?
    Or my time, like, for example, like the birth of my kid, like that was one of those events, for example. Right. And then you start seeing the world in a very different way. And you're like, ha you know, now it's like this little dude [00:41:00] running around, what do I do? Right. Like the priority is shit big time. Right.
    But at the same time, For example with things like publishing consistently, right? We talk about this, like our first challenge, like everybody's like, oh, you do it the five day challenge at three day challenge. Like, what what's that what's that gonna do for you? Right. We decided to go 45 days straight on Facebook live.
    Right. That was the thing that unlocked. And now we're episode what, 2 22 on the show. Right? Like, and that was the thing that unlocked, but it was a long period before even the show even started that created the, not maybe the, the habit on, on how to produce it and how to do it. But the act of speaking on camera of putting your thoughts into words and put it out there.
    Right. So for, you know, in our world, in our context, that's so important because a lot of people find that friction, whether that's in life or in business, or when it comes to publishing that nowaday, you must publish, you must be online, right. At some degree. Right. How can you support that depending on your capacity or your, if you have a team, if you don't have a team.
    Right. Mm-hmm so I think it's super important. And I wanna encourage everybody to actually go [00:42:00] to the links right. In the description and give it a, give it a try, read the book. Go ahead. If this is, do the workbook, right. Do the work like when you write things down, right? Yeah. They, they sync and you can understand yourself a lot better.
    Right. And, and full circle to what we were talking earlier. Right. We're gonna start to, to get to know each other. We we're gonna find out probably that we're lying to ourselves in many aspects in our lives and it takes, takes barrier. Right? You, you're gonna be in a place where you can, like, you can appreciate that moment because you've grown and then you can go and implement it again and you can do it again.
    And then you've grown again. And that's how, that's how we move forward. So
    Fonzi: yeah, I, this was fun. This is what's coming to mind a long time ago. This was years ago, or mom send, send us a video. Uh, this guy, I don't remember his name at all, but he was talking about the difference between honesty and integrity.
    Right. And he was saying that like, honesty was like speaking the truth, but integrity was like living in accordance of like that, that you were speaking. And I feel like a lot in this space happens [00:43:00] where yes, there's a lot of honest people. But they might not be living in that integrity because maybe they're not like accepting themselves.
    Right. They're just like living in a place of like mental negative and they they're saying, oh, you gotta be positive. Right. And honestly, I'm the first one to raise my hand in here. Like, it doesn't happen that often, but I found myself, you know, sometimes falling into those negative spots and negative place and like talking bad to myself.
    I'm like, like, why, why am I like this? And I know it I'm like, it's like this internal conversation of like, why are you being so negative? And then I was like, oh no, but I want I'm here. Like I just, this is happening to me. Right. And it's challenging to get out of that. Right. It is honestly like pretty challenging.
    It's vulnerable. You can do it. Um, it is learnable. Exactly. And you know, it, it kind of, my mind goes to the conversation we're having about crypto before this, that you're like, if you're gonna buy, you gotta buy right now in the dip. Right. And I'm like, I feel like people buy into this when they're in the dip in their life, when they're like struggling and having different moments.
    That's when they buy in as [00:44:00] well. Um,
    Laura: or at least that's when they should. Right? So like in the, in the financial markets, people novices, they freak out when the market starts going up and they get FOMO and then they buy when the market's high, which you don't do. Right. And then they panic when it's on the way down.
    And then they sell when they shouldn't, it's the opposite. Like, you know, you should, when you see it starting to plummet, pay attention, you know, learn how to watch the charts and you buy the dips and then you sell the highs like that. That's how it works at a very simplistic level. And you know, it really, I mean, to your point, it's the kind of the same way in life.
    It's like, are you low? Did the pandemic kick your ass? Did you, um, you know, give up on a business dream that you had. Well, maybe buy into yourself at this particular dip in your own life. Like nobody's gonna make the investment in, you know, when life's great. I mean, trying to sell to construction workers and, you know, construction companies, marketing services for years, I heard the same thing over and over.
    Oh, we don't need anything we're booming right now. Yeah. [00:45:00] But you won't be in six months. Yeah. We're worried about it then. And then in six months, well, we don't have the money. You should have planned
    Fonzi: I told you guys. Yeah. Makes sense. Uh, this conversation has had a lot of inner locus of control, right? Like that.
    I feel like that's part of the topic. Right. People looking at themselves owning, owning their life and taking responsibility for their actions. And I think the stat that I read once, I don't remember exactly where it was from. I would like to credit that, but it was something like 90% of people. Don't have internal lo locus of control, which means they blame mothers, they point fingers.
    And I feel like we can honestly see that going on nowadays pretty clearly. Um, but you know, I feel like we live in a space where entrepreneurs eventually get there, whether they're like, okay, or at least majority, or some of them are like, I need to take responsibility of our actions. And obviously that's the people that we would like to hang out with.
    So of course it [00:46:00] becomes challenging when, when things get difficult. Cuz now you're like, all I gotta look is inside and say, how can I get better at this? How can I, you know, change? Why can I do instead of blaming other people? So I'm, I'm curious for you, you know, as a, as a rebel that you were growing up and then you still are right.
    A rebel. When did you realize that you had that power, that it was you, the one that was responsible for all your success? Uh, you couldn't point fingers? Cause I feel like a lot of rebels out there, uh, or a lot of people that don't like the rules are like rules suck in a sense are like, oh, my situation sucks because of those rules and they point fingers.
    Right? So what was it for you that moment that it like transitioned?
    Laura: It wasn't one, it was just, you know, my whole adult life, it was realization after realization because, you know, you realize you're responsible in this area and that area and that area. [00:47:00] The biggest revelation I had though was realizing that, um, if I had worked on myself really meaningfully in the right areas, by changing the contents of my head, not so much the books I read, but like how I think, um, That I could have been richer and happier and healthier all along, and it could have been easier and more fun.
    I realized that too late, to be honest, because, you know, I, I didn't realize it until I retired. So I spent my whole first career, uh, responsible for creating, you know, external success, but no internal success. And that just sucks. And a lot of entrepreneurs do that. I mean, you know, there were just so many, so many contributing moments, like, I mean, just picture a big jar full of marbles, like Mar add the marbles.
    Like there was no one big marble, it was just lots of tiny little, ah, yep. That's me too.
    Fonzi: Damnit . Yeah. I think that a, a [00:48:00] key point for people to understand that it's like not just one big marble, cause I feel like a lot of people are just chasing that, that one big thing, right? Um,
    Laura: yeah, no, it's not. I mean, the best thing you can do is realize that you are the cause of and solution to all your problems.
    Fonzi: Yeah. Hmm. That rather is powerful golden Boulder moment. De are you wearing your helmet? Where's your no, we, we, we actually need to buy, buy helmets so we can like put 'em on when the, yeah, we probably could give Laura some PTSD with the construction company.
    Funny, I'm loving, I'm loving this conversation and I've had this question since I wrote your intro. It's actually not that much, not that related with what we've been talking about, but I'm like, what do you do when you retire at 37? Like what's life like,
    Laura: uh, It's very contemplated. Well, well,
    LuisDa: for, for her, I mean, you rediscovered this whole new you, right?
    Laura: so, yeah, I mean, I was just like, oh, well I don't like golf and I'm still young [00:49:00] enough to do stuff. I mean, you know, I, I took myself on, uh, a celebration trip to Maui, like, yay. I retired, congratulations to me, you know, like throwing the pat myself on the back. And, um, it was man, just like, I was just in such a, like a contemplative place because I finally had time to be that way.
    I'm actually a very deep thinker. Um, and I mean, like Dr. Jordan Peterson, he's one of my heroes. Like I love huge meaty, juicy, complicated ideas. They're fun. And then, um, it just gave me lots of time to think so while I'm I'm there on, on Maui, I was just like, I always wanted to live here. Wouldn't that be great.
    Oh, wait. I could live here. So I moved there. Um, And, you know, it was damnit one of the best things I ever did. It was super fun. Like I live next to the beach and, you know, I was walking on the beach almost every day and hiking in the jungles and everything. And, you know, but I don't wanna sit still [00:50:00] ever, like, even if I don't need to do anything I do because I have a need for creative expression, you know?
    Cause like retirement is in my view, not having to work anymore. I choose to because I love what I'm doing. Like, let's be honest. I make four bucks each on my book. Okay. Like, like I'm, I'm not gonna break the bank with that kind of like income, but like I care about getting the message out there and like, you know, like I deeply love what I do.
    It matters. I hate seeing people unhappy and like that's awesome. And the whole reason I'm starting my own podcast is because I. I just wanna help people. And like, especially after the last year and a half, I've never seen people be so divided. So unhappy, losing family and friends left and right. Being isolated socially and feeling like they don't belong and afraid.
    It's like, come on, don't be afraid. [00:51:00] Look, live, you know, you can be safe and you can live and I wanna help you do it. Start the business, you know, take a risk. Like it's OK. You know, so I do that from a place of love. So that's what retired people hopefully do at least this one. , you know, follow your dreams and do stuff.
    Cuz you care about it.
    LuisDa: And, and thank you. Thank you for that because you know, we coming from Venezuela, this is the second time we leave a situation like this and it, it, it sucks, right? Like the, our country was destroyed by division, by, you know, family members like following left and right. And there's a reason we are here.
    There's a reason we are raising our families here. And, uh, so thank you. Do the show launch it, like, I'm sure you will like ASAP, uh, will be the first to listen first subscribers.
    Fonzi: Thank you us a little bit. Plug that too. Plug the, the podcast. Do we have a name, make a public commitment in here? so you can not back up from crazy of your said
    Laura: no, no, I'm committed.
    I'm doing this. So the show is gonna be all about [00:52:00] sovereignty. I haven't decided if I wanna announce the name yet or not. I don't know, but it's gonna be all about sovereignty and exploring all the different nuances of sovereignty. I think one of the biggest mistakes that a lot of policy creators are making on both sides of the political isle is creating one size, fits all solutions for people.
    And it's very foolish. And I've learned this over the years as a business leader and as a coach, there is no such thing if you know, intelligent, thoughtful policy that actually functions well and serves the greater good accounts for nuance. And I think that's largely missing. And, and, and I'm very excited to talk about sovereignty and all the different nuances.
    I mean, I, I'm about to say some things that are probably not gonna shock you cuz. Just cuz how we know each other at this point, but they might shock some people, women like orgasms. They're fun. The purpose of the clitoris is specifically and only recreational and yet women are shamed for wanting to enjoy sex.
    Like that's dumb. I [00:53:00] want to offer people and women in particular and opportunity to be sexually sovereign. Wouldn't you love to have more money than, you know, what to do with and be financially sovereign. Wouldn't you like to have the HUPO to actually start your business after years of dreaming about it, start doing the damn thing and live your life, according to your own, um, uh, dreams and hopes and everything.
    How would you like to learn about like, you know, actually detaching from like Western medicine? Is that your thing? Like, do you want to be totally sovereign in your body and your being, do you wanna be free of the fears and insecurities that your poor parents, God love them installed in your brain when you were a kid?
    Like sovereignty is so much yeah. And being able to explore all the different nuances. God, you can tell I'm very, very excited about it. Yeah. But I'm just, I'm so excited to empower people with bigger ideas and, and realize, oh, all these little prison bars are optional and they can go away. Anytime I can choose [00:54:00] to walk out of this self-created prison, I get to decline.
    And, and I don't need to do what society tells me to do or what society has said a woman needs to be, or I don't need to fit into your neat little boxes that you have for me. I get to be fully myself. I mean, you know, I, I'm not one of those people who I believe in multiple lives, you know, I I've heard about it.
    I'm like, eh, a little skeptical. So just hedging our bets here. Mm-hmm , we've got one sovereign life. My God, we have a moral obligation to live it. Well,
    Fonzi: know what
    Laura: I mean? This is a totally fine experience to get, to be a being that is rolling around in these weird little meet suits on this rock, hurtling through space.
    And it's like, what a privilege. And we spend it trying to please others. Mm, who, why? So anyway, we're gonna be diving into that on [00:55:00] my show and, uh, giving people
    Fonzi: food to . Yes, let's go is absolutely amazing. I was gonna
    LuisDa: ask you, like, I was gonna ask you like why you published, but I think this was very clear.
    Yeah. Uh, and we're, I mean, we're, we're honored to, to have this conversation with
    Fonzi: you. It was so fun. Just so we know we're gonna cut this clip. That's gonna be the ad for your podcast. People are gonna be like, boom. And I can't wait to see a conversation between you and your Peterson. I think that's gonna happen.
    Laura: think this is gonna happen. A dream guest. I wanna have him on my show, like number one, dream guest. He's a little pastor. I love it. He's got all the opinions and the biggest brain on the planet. I'm like, Ooh.
    Fonzi: Yeah, I love his, I love his content. I follow him. I still, I still not that fun of a fight, but I still haven't read his books.
    I follow him. I've heard his haven't.
    Laura: Oh my God. Haven't so thought
    Fonzi: provoking. I will, I will read it after, after those comments for sure. As we, as
    LuisDa: we wrap up, uh, what is, uh, what is an action [00:56:00] point, right? Like to the point, obviously, uh, go download the, you know, go, go get the book in whatever form you feel comfortable with, you know, download the workbook, do it, execute it.
    Other than that, what is something that they can do today to like, you know, own
    Fonzi: themselves?
    Laura: Well, I, you know, I, I, um, I think it's really valuable to just take stock of where you are in your life. Have some really good self-awareness, here's where I am. Here's what I want. What does the gap in between look like and what am I willing to do about it?
    And the path usually will be found within the confines of working on yourself. Um, so, you know, there is one thing I did wanna say, um, that I forgot, um, Big thing that actually really irritated me when I was researching the things to make my own life better, which ultimately resulted in the book is that a lot of books depend on you having the ability to do the things and having the right mindset in order to take the advice.
    [00:57:00] So I realized that every book I would ever read after I did this would be more effective and you know, would actually stick in my brain because I had done the correct foundational work. And, and my book does that. You don't have to read my book if you don't want to, obviously I'm gonna plug it as much as I can, but like, yes, yes.
    Just do the damn foundational work on your thought process because if your thoughts are shit, your life is shit. If your thoughts are clean, your life is good. .
    Fonzi: Yeah. I love that
    LuisDa: funny comment on that. Like we, on one of the shows that we listen, these guys, like I'm studying like, uh, I don't read self development books anymore.
    And like the, the other coast goes like, why, why don't you read it? Well, I did some research and I do, I listened to the books, audio books, right. And I found this one guy that has read like 50,000 self development books. And the guy doesn't make more than 50 grand a year. He's never improved his life. So if the guy that reads the books for a living doesn't improve, why should I go?
    So I think it ties down to what you're just saying the basics, right? [00:58:00] Like you have to be at this spot where you can, like, you have to like go implement. So I love the fact
    Laura: that you can, I caution on the word basics because that makes people think it's simple. I wanna really emphasize the foundation because that's the thing that sets under your house and can, and it's built of bedrock or granite or stone or concrete.
    It's hard. It's firm. It's not going anywhere. The foundation is. What you build everything else on, you know?
    Fonzi: Yes. Thank you. I love that. English
    LuisDa: is not my first language clearly. So excuse me, foundation.
    Fonzi: You just need, you need to listen better. That's
    LuisDa: what's happening. No,
    Fonzi: absolutely
    Laura: no criticisms of your language skills.
    Fonzi: you, you were mentioning the gap. Look at this. This is one of my daily affirmations that I don't do so daily, but I need to do so daily. I acknowledge the gap between where I am meant to be my dreams and where I am today. I am committed to take the action necessary to close that gap. I am an action taker.
    That's beautiful.
    Laura: Why don't you do that [00:59:00] every day?
    Fonzi: Uh, I take action every day. I don't read this every day, but I do need to it's in the title right there. I, I, I know,
    Laura: I know that you did, you would admit it very honestly. I'm calling you lovingly out. Why don't you do it every
    Fonzi: day? That's a great question. I want people ask me now why I'm like, I can only look inside myself and I'm like, I just felt myself on doing, that's why I need to.
    Laura: So do you have an iPhone?
    Fonzi: Uh, yes.
    Laura: Grab your phone right now. Hey, Siri, remind me to affirm myself every morning at 9:00 AM. Hey Siri, your reminder
    Fonzi: is sent, remind me every morning at 9:00 AM to read my daily affirmations. Uh, serious Ning
    Laura: reminder is set starting tomorrow. Nine. Am[01:00:00]
    LuisDa: we before we head out?
    Laura: Uh, just, I guess, thanks everybody for listening and having fun with us. And if you made it this far, uh, you are clearly a rebellious person who enjoys, uh, thoughtful ideas and good for you. Work on you and you'll go places.
    Fonzi: And I, I wanna add there. Thank you for buying the book. Yes
    Laura: Yes, I do. Thank you.
    LuisDa: with that. Say guys, considering it. Thank you so much for tuning to contest profit podcast. Go ahead and follow the show in your favorite platforms and on social media at this rose
    Fonzi: co that is, that is Laura here. Hope you move one step closer to your goal, please. Don't forget to share this episode with three friends and, and about five star reviews.
    See ya
    LuisDa: guys. Hey, awesome. Hi, last tradition. I know that we are like right on time with what we agreed. selfie time.
    Fonzi: That's okay. Bill. We like to live on the [01:01:00] edge. yeah, we likeactually on
    Laura: it says still live. Are we still live?
    Fonzi: Oh no, that that's just a sticker. Oh no. Yeah. We're still live actually for the selfies.
    Yeah. Smile people on the, on the other side. Smile too. all right. Big smile. 1, 2, 3.
    LuisDa: All right. Bye. Social media, as we'll see
    Fonzi: you on Friday on Friday, we're back here. Right.

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