Today we chat with Colin Gray.
Our favorite Scottish content creation guru who turned his passion into a thriving million-dollar business.
With nearly 3 million blog views a year and a successful software launch under his belt, Colin’s insights are pure gold!
He reveals how he started from scratch, his transition from blogging to creating Alitu (an all-in-in-one Podcast maker), and how he maintained momentum in content production for over 14 years.
His strategies include rigorous accountability, effective time blocking, and a deep understanding of his audience’s needs.
Whether you’re just starting out or looking to scale, this chat is packed with actionable tips on turning content into a profitable business.
From his first $5,000 in affiliate earnings to launching a tech startup, his journey is a roadmap to success.
Enjoy!
Timestamped Overview:
00:00 Blogger hit 3M views, launching Alitu.
03:18 Excited to lead with fun podcast story.
07:02 Fear of forgetting connections in relationships and referrals.
12:15 Blogging covered key podcasting search traffic effectively.
15:20 Affiliate income from honest podcast recommendations.
18:49 Handled 12 clients, but content creation suffered.
19:47 Gratitude for production and its benefits.
25:43 Transitioning to educational space, building community, challenges.
28:18 Discussion on software and content creation process.
31:19 Colin and I discuss content creativity strategy.
34:37 Text advocates for customer relationship building through software.
38:07 Consistency and accountability key to early success.
41:43 Focusing on quality, targeting specific problems.
43:25 Enjoying podcast with interviews and specific topics.
48:20 Creating unique content, profit path, attention to time.
49:12 Create content, build audience, earn over time.
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