Conquering the Content Creation Climb: A Roadmap for Business Owners

As entrepreneurs, we're often caught up in the whirlwind of running our businesses. We're experts at what we do, but when it comes to creating content and building a platform, many of us find ourselves in unfamiliar territory. I've been there, and I want to share some insights on how to transition from being solely a business owner to becoming a content creator as well.

Embracing the Learning Curve

Let's face it: when we first start creating content, we're probably going to suck at it. And you know what? That's perfectly okay. The key is to accept this reality and use it as a springboard for growth.

Remember, every piece of content is an opportunity to improve. Whether it's a podcast episode, a video, or a social media post, each creation is a chance to refine your skills and get a little bit better.

When we first started, I couldn't string together a coherent thought on camera (just go and look our Facebook profiles around 2019! haha!). But with practice and persistence, I've grown more comfortable and confident. It's all part of the process.

Cultivating Passion in Content Creation

Many of us start our content journey because we're passionate about our industry or message. However, we quickly realize that content creation involves many different elements - some of which we might not initially enjoy.

The secret is to cultivate passion and/or process across all aspects of content creation. This might mean:

• Identifying which parts of the process you enjoy most

• Delegating or outsourcing tasks that don't align with your strengths

• Finding creative ways to produce content that suit your style

For instance, if you're not comfortable on camera, consider using voice-overs or having a team member be the face of your content. The goal is to find a method that allows you to consistently share your message without dreading the process.

Getting Warmer: The Journey to Your Ideal Content Strategy

It's easy to fall into the trap of thinking that your first attempt at content creation needs to be perfect or wildly successful. In reality, it's more about getting "warmer" to the right approach for you and your business.

Think of it like trying out different sports. You might not excel at the first one you try, but each attempt brings you closer to finding the right fit. The same applies to content creation.

Every piece of content you create, every platform you try, is a step towards finding your ideal strategy. Maybe podcasting isn't your thing, but you shine on social media. Or perhaps long-form blog posts are where your expertise truly shines.

The key is to keep experimenting and refining your approach. Don't be discouraged if your initial efforts don't yield immediate results. You're building skills and insights with every attempt.

Putting It All Together: Your Content Creation Guide

As you embark on your content creation journey, keep these principles in mind:

• Embrace the learning process: Accept that you'll improve with time and practice.

• Find your passion points: Identify which aspects of content creation you enjoy and find ways to emphasize those.

• Stay flexible: Be open to trying different platforms and content types until you find what works best for you and your audience.

• Focus on value: Remember, even if you feel your content isn't perfect, your expertise and message can still provide immense value to your audience.

• Be consistent: Regular content creation, even if it's not always polished, will help you improve faster and build a loyal audience.

Creating content as a business owner can feel daunting, but it's also an incredible opportunity to share your expertise, connect with your audience, and grow your brand. So, take that first step, embrace the journey, and watch as your content skills grow alongside your business.

What content creation challenges have you faced? How have you overcome them? Share your experiences in the comments below or send me a message in social media - I'd love to hear your stories and insights!