Episodes
One Sentence That Makes People Buy
There's one sentence that explains why people buy from some creators... and completely ignore others. It's not a funnel. It's not a hook formula. It's one sentence, and it's been sitting in a book since way before any of us started posting. Fonzi brought it to me on a Friday afternoon and would not ...
The 3 Jobs You Should Never Give AI
Lindsay Rosenthal has 50,000 followers on LinkedIn and makes content alongside OpenAI, HubSpot, Atlassian, Descript, and LinkedIn itself. So when she told us she currently uses zero AI for her ideas... and stopped using it for her scripts and copy entirely... we stopped the conversation and made her...
Why Your Profile Isn't Making Money (And How To Fix It)
Your content is working. Your profile is not. Somebody watches your video. They like what you said. They tap your name... and then they decide in about three seconds whether you are worth their time. Most experts never find out what happens in those three seconds. This week Fonzie got on a call with...
From Cold To Sold With This 3-Step Content Principle
Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this whole episode. Because here's what most people get wrong... they think their content isn't working because the hook was weak. Or the framework w...
We are back! Are You a Slave to Your Own Content?
Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have to publish. The idea shows up. And then that voice: wait, I said this already. It's an exhausting loop, and it's the reason most people quit b...
The Gap Between Your Idea and the Finished Thing Just Disappeared
Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you can imagine it, you can create it. In this one I share the moment it clicked for me... a song that mad...
The Comments You're Scared Of Are Growing Your Business
This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game. And here's the part that doesn't make sense... that same show just crossed 100,000 views in 30 days. The algorithm doesn't know the ...
Can You Actually Grow a Podcast Without Ads? (What 10 Days of Daily Episodes Taught Us)
We ran a daily podcast for 12 days straight... and the numbers genuinely surprised me. In this behind-the-scenes solo, I open up the actual dashboard on our newest passion project (a daily soccer show) and walk through what 12 days of high-volume content really did... on YouTube, with a budget most ...
We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)
This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people. So we ran an ...