How to Compress Trust to 3X Your Sales

[00:00:00] [SPEAKER_00] Hey guys and welcome back to Content Is Profit. Today's special treat with Fonzie in the house. Let's go. Welcome back, Fonzie. We had to like trick him. We had to tell him that a customer was coming and they had to fill in and then the customer didn't show up. They randomly didn't show up. They randomly didn't show up. It was all a lie to get him here. But here, Fonzie, tell me what you think about this. Ready?

[00:00:25] [SPEAKER_00] Trust doesn't take time. Trust takes clarity. The fastest to clarity wins. Welcome to episode 644, baby. Let's go.

[00:00:39] [SPEAKER_01] I like it. I like it. Yeah. Mostly because I proposed a topic, but...

[00:00:44] [SPEAKER_00] You did. We're also unveiling like a new producer, agent, assistant that I've been working on the last couple episodes. So it was like Fonzie's first interaction and he's like, I like how you call him. Let's go, baby. And, you know.

[00:00:58] [SPEAKER_01] Yeah. He calls the AI thing, baby. I was like, that's kind of weird, but all right. You do you.

[00:01:08] [SPEAKER_00] It was more like the event, you know, let's go, baby. Let's go. Okay. Anyways. All right. So, you know, the core idea is how do we build trust online? Right. I think that has been like a topic. Not only... Why do we need to build trust? What do we build? Yeah. That has been like a question for not only the community, but also ourselves. Right?

[00:01:28] [SPEAKER_01] Yeah. I mean, in the space that we're at, trust is critical to sell, especially if you're selling high ticket services, coaching, consultancies, whatever it is. Yeah. You need trust. I mean, regardless of the product that you're selling. So how do you build it as fast as possible? Right. Like some people struggle with very long sales cycles. Right.

[00:01:53] [SPEAKER_01] Some people have been posted for very long periods of time and, you know, maybe they haven't seen the returns that they wanted and they're like, well, I'm not building trust. Right. And trust is needed for the transaction. Right. Like somebody is not going to buy anything if they don't trust you to deliver that solution. And if they don't know exactly what it is that you're doing for them. Right. So that's why we have that little formula. Trust equals clarity plus certainty. Right.

[00:02:22] [SPEAKER_01] Like clarity of the problem and certainty of the solution. And that's the premise of this episode. If you're stuck in there, long sales cycles or maybe you believe your content is not producing enough trust for you to have conversations with the people that you can help. Yeah. Then this is the episode for you.

[00:02:44] [SPEAKER_00] Yeah, absolutely. And, you know, this is a common thing, especially today. Right. Like we see huge amounts of distrust, not only in our industry, but in general, also specifically with like AI generated type of content that you see out there. You know, we did an episode on this on our opinion about AI agents almost like delivering the content for you. Right. Like all these people are like, well, you don't have to record ever like your clone will deliver the content.

[00:03:12] [SPEAKER_00] We, you know, you can go check the episode out about what we think on that. And I think like today more than ever, this is a big element that not only big brands, but any creator, you know, needs to needs to put probably as a priority in their in their process.

[00:03:29] [SPEAKER_01] The other day I actually saw a post, very interesting, talking how brands are now, some bigger brands are now having to prove that their commercials are not AI generated. And I thought that was pretty interesting. Right. So now they're recording like behind the scenes of all these ads that they're making. Yeah. To show people that is not AI made. And I think it's just because at the end of the day, like human effort has value in it. Right. And we've talked about it.

[00:03:58] [SPEAKER_01] Like, yes, there is value to AI, like use it as a tool, but not personally. Don't use it to, you know, create the content for you, do all the scripting and all this stuff. Like you still gotta, gotta flex that brain and those muscles. But again, it's a very useful tool for, for many things. So I thought that was interesting that big brands have to prove that. And I'm pretty sure it's the same, right? Like at least for example, I have the reaction when I see a piece of content and I start reading and I'm like, this is 100% AI generated, right?

[00:04:28] [SPEAKER_01] Like some of the phrases is like a dead giveaway. Or even if the video, I'm like, this looks very weird. I think it's AI generated, like immediately I lose trust and I go on to, to the next thing.

[00:04:41] [SPEAKER_00] So we, super, a little bit of a side note here, but I think that this will be relevant and, uh, and interesting. We submitted like a bid to go and speak on the new hospital event on bound. They changed the name, by the way, if you haven't checked it out. Uh, and, uh, it's almost like, um, we pitched the idea of a face off, a cage fight between AI generated content and human content. Right. And I think, uh, on, on, when we submitted the, the idea of this experience, it's not like a keynote. It's basically an experience.

[00:05:11] [SPEAKER_00] I was probably thinking more on like the quality of the output, but I think, you know, now that we're talking about this topic is how much trust that can generate. And I think there's the argument of even besides, you know, beyond AI is like whatever piece of content that whatever way is written, like from my voice, from your voice, from, you know, Fonzie's voice, is it actually solving the problem that I'm looking to solve ultimately. Right.

[00:05:38] [SPEAKER_00] And if you have enough points of contact with like positive points of contact where you're solving my problems, is that allowing me to trust you more? And eventually if it's a business to purchase from you, or if you're a creator creator to watch more of your content. Right. Yeah. So I think, I think that's what we're trying to solve. And that's the equation, right? Trust equals clarity plus certainty. So now, you know, we're going to do a little bit of a rough.

[00:06:02] [SPEAKER_01] I want to, I want to touch a point here, right? Which is maybe a misconception or how people might be confusing this, right? Probably you've seen the, the stat gets quoted a lot where it's like, it takes, you know, like 12 different touch points to convert somebody into, into a customer. Right. And I think today, I think today is way higher than that. Who knows? Right. I don't remember the exact number, but it's pretty high. And you see that and you're like, wow, how am I going to get them 12 times? Right.

[00:06:31] [SPEAKER_01] And I think this is where the speed part comes in. Like by 12 doesn't mean you have to show in 12 different platforms and they got to see you, right? They don't got to see you on YouTube. They don't got to see you on Instagram. Like it's a matter of how can I catch their attention and then be fast enough to immediately have that interaction. Yeah. That speeds that engagement. Right. And that's one of the topics that we're going to be talking about because they could see, you know, a good example right now is those posts on Instagram.

[00:07:01] [SPEAKER_01] They use many chat that people comment and then immediately they get their resource. That is a cue for you to immediately reach back for a next touch point and then have a conversation. And if you have a conversation that spans, you know, five to 10 messages, like those are your touch points. And you did them all within an hour, two hours. Right. Like that is, that is a pretty good opportunity. Yeah. So just, I just want to give that to frame the fact that it's like, you don't need 12 different pieces of content to be,

[00:07:30] [SPEAKER_01] creating this trust. Right. It's a matter of like, how can I obviously show people that I can solve that I can help them get them interested and then engage in those conversations as fast as possible.

[00:07:44] [SPEAKER_00] Yeah. I think a lot of the conversation also like common quotes on this topic will be like, trust takes time. Right. So, well, time is relative too, right? Because it could be a very intentional time. Like Fonzie was saying in that description where, you know, I immediately interact and we're in the right time, right moment to solve that person's problem. Right. And I'm perfect. And they move to the next stage. Right. But maybe it's somebody that, you know, we met, you know, six years ago and then they weren't quite there yet, but then because we've stayed in touch with them could happen.

[00:08:13] [SPEAKER_00] Now there's going to be a mix of those in your funnels, in your sequences. Right. So how do we, you know, tackle those two, those two things, clarity and certainty. Right. So let's define them, right. Like clarity is, you know, they understand what you do. And I think like, that's something that I think us, we're still working on that. Right.

[00:08:30] [SPEAKER_01] And understanding what you do, they understand the problem that you solve. Yeah. Somebody's calling Fonzie.

[00:08:36] [SPEAKER_00] It's a popular guy. That's not my phone. That's not your phone? I think it's a studio phone. That's a studio phone. We're popular here. All right. And then certainty is they believe you can deliver it for, for them basically.

[00:08:48] [SPEAKER_01] Yeah. And it's a certainty of result, right? Like what is it that you can do for them? Are they clear on what they're going to get on the other side? So if they're clear and certain that you can also provide that result, like trust increases. And there's, there's multiple ways to do this, right? I would, I'll start with this. The probably most common one, not sure how much people actually use it, but it's literally

[00:09:16] [SPEAKER_01] like a cheat code is referrals. Like if you have somebody that has gotten some sort of results with you or, you know, somebody that knows you and trust you and they refer you to somebody else like, Hey, you need to work with these people, right? You are building trust immediately, right? Like you're doing that extremely fast. So as for referrals, as for conversation, people that, you know, Hey, do you know anybody

[00:09:43] [SPEAKER_01] that needs X, Y, and Z that's where the clarity happens, right? You are clear on the problem that you're solving. You can express it, right? And for who you can solve it. And then you're asking for those referrals. And that is the fastest way to build trust. You probably won't need all the 20,000 touch points.

[00:10:00] [SPEAKER_00] I mean, I just saw a video earlier this morning with, uh, Russell Brunson is interviewing this lady and, and the, the caption said $1 million. I think they were doing $1 million a month just based on referrals, no funnel, no ads, no nothing, right? Like very specific problem that they're solving for that specific. And when they ask the question, so how are you getting this is like through, through referrals, they do a good job to solve the problem. And then that person tells the next person and the next person and so on.

[00:10:27] [SPEAKER_00] So it's super, you know, it's key. I think it's one of the key things, especially when people are starting out. It's like, okay, that you just share a story. Um, I think it's that it's like, um, the results on your practice and coaching program, right? Like, and I was like, well, they're having these amazing results. It's like, great. Are they happy? Yes, they're happy. Okay. Have they introduced us to somebody else? Right. And it's like one of those things that we, you know, have to keep in mind as well. And do the ask.

[00:10:57] [SPEAKER_01] Yeah. Well, let's say you don't have any friends or, you know, you don't have any bad, anybody that, or you're a little shy that can refer you. Right. Then the question is, okay, well, how do I build trust with people that doesn't know me? Right. And then that's where it comes. Okay. Clarity of what is a problem that you're solving? You got to be clear on that. What is a problem that you're solving? Who you can solve it for as well. You got to be clear on that.

[00:11:24] [SPEAKER_01] And then you got to be relentless on sharing that message.

[00:11:28] [SPEAKER_00] Well, based on that example, you know, you were just sharing earlier with me, it was like the, the customer that you were helping, there were like three lanes of, of topics, right? That they could talk. And I think you guys just said it on just one of those topics. And after the focus, they started just creating for that. It exploded. Right. Like clarity came through the screens. Right. And people are like, oh, I understand now. And that's, that was a way in, into their world. And I think you mentioned they have like 700 new contacts on their email list and the

[00:11:56] [SPEAKER_00] different like positive things that happen in their business moving forward. So awesome.

[00:12:02] [SPEAKER_01] Yeah. So I would, we've talked about this before, like a quality of the message over quality of the production. And this is what aligns with, right? So do a self audit, right? Is my problem that I solve clearly stated? Like, can I state this in a single sentence? For people to know, right? What, what problem we're solving and then who am I doing this for? Right. Again, can you do that in a single sentence?

[00:12:29] [SPEAKER_01] If you have that, we can move to the next piece and talk about solution.

[00:12:35] [SPEAKER_00] Yeah. So, I mean, is that a little bit of like these three levers here? You know, specificity, right? Like the more specific we are, obviously. And I think like this is personally like being transparent here, how I personally struggle with, you know, what we do a little bit, cause we have on the agency side, a production product, but also inside of production, there's many things that we can do there that we have the podcast studio. So that's very, you know, podcast specific, but at the same time we have the community, right?

[00:13:02] [SPEAKER_00] So it's like, okay, removing the friction on your process or helping you create opportunities through the content. How is that done? Well, what is that process? So we're also doing this exercise as we move forward in with our own company and our messaging to make sure that we can be very, very specific. Like yesterday, for example, the call that I had inside of a business creator club, she didn't have a problem on the monetization side of it. Her problem was the friction was on the research. She was spending way too much time in the research. Right.

[00:13:33] [SPEAKER_00] But the message that attracted her was like, okay, let's remove the friction so you can be more effective and ultimately create more money and save you time and save you resources. Right. So I think like, that's part of like what you also have to try to do if you're listening to this is like, how do you actually find that? And that could be through conversations that you have with, you know, different people that you could, you know, reach out to.

[00:13:56] [SPEAKER_01] Yeah. This is one of the principles that we talk a lot about with the people that we help in practices or in quantum momentum. And the whole idea is to make it relatable to somebody. Right. Or if you're sharing results, be specific about it rather than saying I help this type of people grow their business. It's like, no, I actually I've helped this person grow from, you know, 60K subscribers to 200,000 subscribers on YouTube. Right. For example.

[00:14:24] [SPEAKER_01] But also by being specific, people can relate and they can put themselves in those shoes and they're like, oh, wow. Like he's talking to me. I have that problem. So I would reframe this as specificity of the problem. If you're creating content, like how specific can you get and solve a very specific problem? And by very specific problem, I'm not talking, hey, this is how you get more conversations in Instagram.

[00:14:51] [SPEAKER_01] No, I would even go narrower than that. Right. And I would just trying to go off the cuff right here, but I would just think about, okay, I would ask myself, what is the problem that is not causing me get more conversations? All right. And then you go a layer below that and then, okay, what is the problem that is causing that? And I go a layer beyond that. And I just keep asking until I have such a small, tiny problem is literally step one. Like you're solving a step one for somebody.

[00:15:19] [SPEAKER_01] And that is going to help the person see themselves in their result easier than if I give them a 90 day plan. If I create a reel that says, hey, this is your 90 day plan for your content, you know, to turn your content into profit. People are going to be like, damn, like that's overwhelming as heck, especially in like a 90 minute reel.

[00:15:39] [SPEAKER_01] So, yeah, but if I tell them, hey, this is the exact hook that you're going to use on your next piece of content and see how your engagement is going to increase 5x. That's a change that they can literally do after they're done with this. And by them doing that and getting the result, guess what? You are giving them clarity on the result, right? Certainty on the result, clarity on the problem that you're solving. And that is going to increase your trust.

[00:16:07] [SPEAKER_01] So with specificity, we're talking about narrowing down on very simple problems. Step one problems that you can help them solve right now to build trust as fast as possible.

[00:16:20] [SPEAKER_00] I mean, two episodes ago, we published about that. We're trying to talk about solving the problem of AI sounding generic, right? Like right now, everybody and their grandma is using AI for different things, right? Especially in our world. And one of the problems is like, well, AI sounds very general. Well, how do we solve that? And that was a specific problem for that episode 632. Go back, you can see it. And the resource that we put in there was a specific process that you can put in.

[00:16:46] [SPEAKER_00] You can do it yourself anywhere between 30 minutes to an hour. And it solves that problem for you, right? So like that in our specific case, for me, it was mind blowing because we're like, we tend to be very general with it. We have been very general with the show because we bring a lot of guests and different things. But now we're honing down on this specificity with the content. And keep in mind, that falls inside of one of the levers that we talk about every single day.

[00:17:14] [SPEAKER_00] But that solves that very specific problem within your messaging, for example, right? And that there's different elements that we can do. So those are countless ideas that we can, you know, turn into a clip, into a full podcast episode, into a lead magnet, into a different thing. So if you have any questions, obviously, you know, businesscreator.club, you can join in there. We have office hours. And then obviously, you know, you can jump on the challenges that we do all the time. So there's still more that we really want to talk about.

[00:17:41] [SPEAKER_01] Well, I actually want to skip the second one. But the second one we've mentioned right now, which is just be real, right? Like at the end of the day, it's like people do connect to your energy right at the end of the day. And a lot of the messaging is, we've said this plenty of times, is the transfer of energy, right? If I'm hearing the mic and I sound like this and I'm all nervous while I'm talking, I don't really have confidence in myself.

[00:18:07] [SPEAKER_01] Like that translates to the other side and people are going to be like, well, they're talking about these problems. They don't have confidence at all. Like there's a mismatch in there, right? And sure, it's going to take time to build that confidence, right? You're going to have to probably do some inner work to, you know, probably present yourself and give up the right energy. But a lot of content is just that energy that you're giving up. I think right now, so far, I haven't seen AI be able to replicate that. Yeah.

[00:18:37] [SPEAKER_01] But at the end of the day, too, like if you see something that is not real and then let's say you jump on a call with somebody and they're not that, like that doesn't match immediate lack of trust. Yeah. Right. So make sure you're aligned on that sense.

[00:18:52] [SPEAKER_00] I mean, I think with us, it's a little bit easier to recognize, right? Because maybe we don't speak perfect English and, you know, maybe an AI clone of ours might have like our tone, but it could probably, it will probably speak a very good English. When I'm trying to clone my voice for like different products and different things, so you just test out the tools. It almost sounds like me, but it's not me. And you can really tell. And it's hilarious because you're like, wow, like this is one of the reasons why I don't want to use this.

[00:19:18] [SPEAKER_00] But let's say you're one of those persons, you adapt that and you're trying to, you know, you're doing it and getting your results. My recommendation is try to mix it with different, like, like these brands are doing behind the scenes type stuff. Maybe you go live and you answer some questions. Like what are the layers of content at the end of the day is an experiment, right? Like what works for you might not work for us. And that would be good if you have a case study that you're like, Luis, you know what you guys are saying is completely wrong. And I'm doing it this way and he's working for me. We would love to hear from you, right?

[00:19:46] [SPEAKER_00] Like we'll come to the show, let's talk about this. But it's like, what are the layers that we can do? But in our personal experience, that authenticity or, you know, being real has helped us massively, you know, because we are all unique people. And when we show it, not only here on the content, but also in person, you're consistent with that. Then opportunities open up, doors open up because immediately like the human in you, the mind will say, I can trust this person because it's the same across all the channels. Yeah, it's coherent.

[00:20:16] [SPEAKER_00] It's coherent. All right. The last lever as we, you know, close out the show. This element is very important, right? Speed of response. I think this is more of a tactical thing.

[00:20:26] [SPEAKER_01] Well, I would change it to more of a speed of engagement, right? Which is, I mean, whether you're in an in-person event or, you know, this is happening online, how fast you get. And we mentioned this earlier, right? You get to have that conversation with somebody. You can get those touch points, you know, in 30 minutes, in an hour. And you can build trust really, really fast.

[00:20:50] [SPEAKER_01] So, for example, if you're in a live event and you meet somebody and they turn out to be the exact same person that you help, how fast can you engage with them into solving a step one problem that they may have and then leading that conversation into what is the next logical step that they need to take to work with you and how you can help them with their bigger picture, right? Now, how does that happen online?

[00:21:15] [SPEAKER_01] Well, you create a step one problem clip and then the people that interact with it, you don't wait. You reach out to them and you create that conversation. Sure. Some people are not going to answer. Some people will answer. And then you get to have that conversation as fast as possible with them to build trust, right? And you offer them, hey, okay, you had this problem. Usually this is a sign of either A, B, or C. Which one are you in right now? I'm on A, they tell you.

[00:21:43] [SPEAKER_01] Okay, well, I have this thing that can help you solve A. Here's how you do it. You build more trust. And then they're like, wow, this person is actually helping me with my problems. Yeah. I was like, how else can they help me? And then you can move them on to, you know, a sales call and try to get them into your program or whatever it is that you're selling. So that's what I'm talking about, speed of engagement. And again, this is, you might be listening to this and you're like, but I don't want to have to engage that much. And sure, like that is also a possibility.

[00:22:12] [SPEAKER_01] Like my brother said, not every, it's not a one size fits all solution. But a lot of the people, you know, that listen to this show, you are not at a spot that you can automate things. You need to know the message as well. You need to do the manual works at some point. And then you're like, oh, okay. Like people are answering a lot to this. This is working. Now you automate that part of the process and you focus on the speed on the next part of the process.

[00:22:42] [SPEAKER_01] Right. But I think, you know, just the, the whole, which I love it. I love the message. We love, you know, the whole ClickFunnels community and Russell Brunson. Like, you know, we learn a lot from them, but the whole, you're one funnel away and trying to automate, automate everything. At certain times, I think it can be a little bit detrimental because what you want to do is you want to have data of, okay, step one works before trying to automate step one, two, three, four, and five. Right.

[00:23:11] [SPEAKER_01] Like make sure step one works and then you automate that one and then go on and move on to step two. Make sure that one is working and then you can automate it and do the other one. So now if you're at a spot where, you know, those steps are working, sure. You can try to automate them and then you can remove yourself a little bit of the process. But I think that speed of engagement would be a little bit slower.

[00:23:33] [SPEAKER_00] Yeah. I mean, I think it's so important to, to just be in touch with, you know, that side of the business, especially if you're having those conversations. Cause like that will give you not only material for more content, but it also give you material about the type of people that you're attracting. And then you're going to be able to pivot and adapt your messaging faster. Right. Like just this morning, I was watching a video with Dan Martell. Right. And he's, he's saying that one of the myths of, you know, today is go model a company that works, for example. Right.

[00:24:01] [SPEAKER_00] So if you, if you're going to build like a, a cart, a carting company, then you were like, well, Tesla sells cars. Let me model what they're doing. Well, corporate is very different. Like they have tools, they have people, they have systems, they have something else for a different level. And then a lot of people, what they're doing now is like, they're starting their own businesses or they, they want to grow their businesses and they look at those bigger companies. And it's completely not relatable at all because there's two completely different things.

[00:24:28] [SPEAKER_00] And by being on the ground and by talking to the people and by, you know, asking those questions and by, you know, being not only authentic, but also speed and fast on communicating like that. You're going to get that information that then will help you scale further because you're working on your messaging. You're working on your consistency, you're working on your authenticity, and you're going to be able to pivot really quick on that. So you can feed your AI agents, all that information as you're collecting it.

[00:24:57] [SPEAKER_00] And then they'll have that context, which is what we've talked about in the last two episodes of the podcast.

[00:25:02] [SPEAKER_01] So what can you do to improve your specificity, right? Your realness, and then your speed of engagement, quick audit on each one, right? On specificity as yourself, am I solving way too big of a problem in the content that I'm trying to create? Or I'm solving step one problems, right? This narrow, smaller problems. If the answer is this pieces of content I'm creating are solving problems way too big.

[00:25:31] [SPEAKER_01] We need to make them a little bit more specific. If you have narrow problems, then good job. Keep doing that and then check how's the response rate and all that stuff. How do we check on if we're being real? You got to do a self audit. Obviously, if you're creating AI content, I don't know, look yourself in the mirror, have a conversation. Why don't you want to show up and screen whatever?

[00:25:56] [SPEAKER_01] But if you are showing up in front of the camera and maybe, you know, you feel a little bit of internal turmoil with yourself when you're talking on camera, you don't feel confident as yourself. Why is that? You know, maybe some fear of rejection, some fear of success. Who knows? But you're going to have to look internally, ask yourself those questions, write them down, you know, and then make sure you keep those in mind at the time of making content. Because guess what?

[00:26:24] [SPEAKER_01] Nobody cares that much at the end of the day. So the next one, speed of engagement. Again, you're going to make an assessment. How fast am I responding when I get comments? When I get DMs? How fast am I engaging with people? How do I have already an automated process that, you know, is lacking traffic? Nobody's getting to it. Okay. Why is that? Back up to step one. Why are people not coming into my funnel? Why are they not engaging? Right. Why am I not having conversations?

[00:26:52] [SPEAKER_01] Ask yourself those questions and then put, you know, step one solution in there. At the end of the day, it comes back to looking at yourself, making a little bit of an assessment and then trying to fix those things one step at a time. Freaking love it. Yeah. I like this phrase over here, which is trust is an output of your system. And I agree. I think trust is an output of, again, how fast you can deliver that clarity and that certainty.

[00:27:20] [SPEAKER_01] And I think a lot of people just take way too much time. Right. Or just because people tell them they have to create content, they rush the process and they start creating content without any clarity. And they deliver no certainty at all. Right. But if you do the work at first, right, you invest some of your time on the front end into figuring out what is the clarity. What do you know? What is your clarity? Who are you serving? What problem are you solving?

[00:27:54] [SPEAKER_01] And be able to communicate that clearly. That is very, very important.

[00:27:58] [SPEAKER_00] Love it, man. Who wants Fonzie back in the show a little more often? Just saying. Yeah. Some fire we got to extract. So, you know, we talked about these levers, right? But there's still something underneath, you know, specificity, proximity and speed. There's three beliefs that your audience needs to hold before they ever buy. And that's what we're going to be talking on the next episode. I'm stoked. This is part two. So let us know. Do you like these new formats?

[00:28:27] [SPEAKER_00] Do you like what we're talking about? We're doing a big effort on being a little more specific on the things that we started sharing here. And it's pushing us in an interesting way on how we create our own stuff and then how we also interact with our customers, right? I was of the school of like, let's just create, right? And that has been a battle internal as well. I mean, lack of processes could also be part of it and like specifics to me.

[00:28:57] [SPEAKER_00] But also, you know, content is evolving and we're trying new things. And let's see how it goes. So if you like this episode, please let us know in the comments, whether you're on YouTube or on Spotify or an Apple, send us a DM at BIZBROS. If you want to be part of the community, we meet up every Friday, businesscreator.club. Right now, still for founders. It's so cool. The people that we meet in there from all backgrounds, we have lawyers, we have newsletter writers, we have coaches, we have it's so fun. So anyways, businesscreator.club.

[00:29:26] [SPEAKER_01] Yeah, I just want to add one thing because you were talking about, you know, just creating content. I don't think there's anything wrong. There's a stage for each one of these things. And I think at first, just creating content and just getting out there is going to build the skill and build that muscle. Yeah. And it's needed. But it does get a point where there's like this diminishing returns that you're like, I've been posting for so long. Yeah. And I'm not seeing the results that I wanted or any sort of results.

[00:29:53] [SPEAKER_01] And I think that is the point where you need to start looking at the problem in a different way. Because, again, definition of insanity is doing the same thing over and over, expecting different results. If you just put, I'm just going to keep posting content, but you don't see the results. Like posting more is not going to be the solution.

[00:30:10] [SPEAKER_00] Unless you really like posting content and have no goal related to it.

[00:30:15] [SPEAKER_01] Right now we're talking with the goal of growing your business, right? So if you get to that point of diminishing returns, I would encourage you to, again, step back, assess the problem, and then say, okay, I build a muscle of consistency. I know I can do this. But now what are the things that I need to change or do a little bit different in my content to try to drive that result that I want? So, again, obviously pat yourself on the back.

[00:30:43] [SPEAKER_01] Great effort of being consistent and putting yourself out there and publishing the content. But now it's time to tackle the problem from a different angle so we can get the results that we want.

[00:30:53] [SPEAKER_00] Cool. All right, guys. Come hang out in the community, businesscreder.club. If you go there, download the context documents. They're going to be right at the top. If it changes, let us know because they're just logging. There's going to be a vault with all the resources that we share. It's going to be right there. And then, Fancy, I don't know, is there anything that you want to add before we say goodbye? No, see you in the next episode. Yeah, see you later. Take care. Yeah.