Going from good To Great In Content Creation & How To Attract More Eyes To Your Content

[00:00:00] How do I actually make an engaging clip or how do I turn my loan for me to short form? What is the result that you're looking for? Do you want just the number of views to go up? Or actually do you want more engaging conversations?

[00:00:11] But I think a lot of people get so hung up on like, what is the edit gonna look like? What is the message actually good? Is the message actually fit for a great edit? The foundation is a good message, right? If you don't have a good message,

[00:00:24] unfortunately, no sort of editing is going to polish that and make it viewable. People are not gonna want to see that. 80% of your content is content that you know is working up to this point, and then 20% you can test new things.

[00:00:42] What are you doing today to create that environment where you can create consistently, frequently, work on your message, get better every single day, and don't forget to put it out. Hey guys, welcome back to Continuous Profit. Today, small, short, awesome episode.

[00:01:03] Finally got Fancy here. What's up man? How you doing? I'm back. Hello. Sexly boys. But anyways, we've been like sharing these like videos back and forth. You know, I send in one video, send me the other one. And there's some elements that I really want to talk about.

[00:01:17] A couple clips for a couple creators that, you know, we followed. And yesterday I was able to record a workshop, a short form content workshop with our amazing partners at Capture. And there's a lot of elements, you know, that, you know,

[00:01:32] a lot of questions that people are asking like, how do I actually make an engaging, you know, clip or how do I turn my loan for me to short form? Which by the way, if you guys need help with that, happy to help.

[00:01:42] That's kind of what we do as a business. But Fancy just sent me this awesome clip. What don't you describe it a little bit? We might put it on the screen.

[00:01:51] I mean, it was a short hook for a YouTube video from a team of guys that they create. They're mostly known for their animations that they create. Very unique type of content. Right. I think they're one of the few that I've seen online that they really

[00:02:11] know how to differentiate yourself with the type of content. Like they're so original. Yeah. And this one had way less animation. They went like tone it down, but the hook of the video was like the short itself was an incredible hook for the long form

[00:02:28] piece of content. And I thought, I mean, obviously it was scripted. The whole structure of the video, right? The hook of that short was incredible. The music on it, the tonality, even the pauses in between certain parts of the script was,

[00:02:47] you can tell what's thought of and it was incredible. And I think it's those type of content with that level of intention, the ones that separate good creators from the rest. So if you're listening, we'll play the clip right now.

[00:03:03] This is the world's most dangerous pool, the devil's pool. And it almost killed me. So in December 2022, there's this pool in the heart of Africa along the Zambezi River. And then just go to YouTube. You might be able to watch it.

[00:03:18] But also I think the characteristic of this clip was like the sound design that's behind it. This was a conversation that I had with the workshop and the capture customers is a lot of people are trying to maybe create something like that,

[00:03:32] but they might not understand the resources or the time that it takes to do something like that. So the way that we described it was there might be different tiers of the type of content that you create. And again, the goal of this specific clip

[00:03:44] was to hook you and drive you to their main YouTube video about that topic. And several pieces, right? The hook for the clip and then the clip hooks you for the main video. And I personally haven't seen the main video,

[00:04:01] but I think to have that objective clear, number one, is really important. And then two, a lot of people might not have the skills to do something like that, but it's like what are the elements that we can grab from that clip and be like,

[00:04:14] can we use it in something like a talking head video or from a podcast? Or how do we actually pick the right clip from a podcast, for example? Right. So it's really important, right? So in your, I think,

[00:04:27] bringing it to the other clip that I saw, initials from one of the creators from Hubspot. Before you go to that one, I just want to add something here, right? Their editing is absolutely amazing, right? They got that fancy editing going on,

[00:04:41] but I think it's very important to mention that the fancy editing, the ultranize editing won't save you if there is no message, right? Like we talked about it. The foundation is a good message, right? If you don't have a good message,

[00:04:57] unfortunately, no sort of editing is going to polish that and make it, you know, viewable. People are not going to want to see that. And I think that's interesting because this guy has actually started doing podcast clips at first. And I recently saw a video

[00:05:15] where they got was saying like, we were having this podcast clips with incredible effects and whatever. But it doesn't matter. Like even if it had the best editing and the best animation, which animation takes a very long time to do, like the content wouldn't take off,

[00:05:32] right? As much as they wanted to, or as much as they thought it would, because the message why in there, they said, you know, doesn't have a good hook. It doesn't have a good story. The structure of it is very, very important, right? And yes, there are podcast

[00:05:48] clips and elements of conversations, right? Long form content that you can potentially structure in a way to maximize the reach, right? Maximize maximize the resonance that it will have with the audience. But at the end of the day, intentional content, right? I think it will be

[00:06:05] always more efficient. Right? If you create a piece of content with a very specific goal in mind. That being said, I still believe personally that of course there is a place for

[00:06:17] this multi purpose type of content of podcast clips, etc. ways to, you know, stay in front of your audience. Again, I think also, you know, what what what game might you be playing as a

[00:06:28] creator or as an entrepreneur? Right? Like, so obviously, a clip like that, that it implies that there were more resources put into it, whether that's a budget or a team or even

[00:06:38] your skills, right? It will put you the perspective towards you is going to change a little bit, right? Like the quality of the footage imagine a zoom call versus in studio 4k recording, for example.

[00:06:51] Right? So I think there's like some value in there here and there by the same of that, like how much of that right? Like is it actually worth it for the amount of content?

[00:06:58] Like before we even worry about the message, right? At the end of the day, the message is that foundation that we really need to work and make sure that it works, right? And an example is

[00:07:08] Frank Kern, you know, Frank Kern, big marketer, right? He published his first YouTube video after two years, probably a couple of weeks ago. And it's a talking head video, single angle, zoom in, zoom out. That's it. No presentation or nothing. Yeah. And he's really good at

[00:07:23] sharing stories and sharing the lesson and teaching you, right? He calls it intent based marketing, right? I'm actually gonna get a brand everything. He says, I'll teach you the thing by teaching you the thing, right? Which is incredible and it's very valuable, right? And

[00:07:39] go to his YouTube channel again. We're not partners with him, nothing like we would love to to meet him in person, actually met him personally. Fun story, but so for different podcasts. But that's a good example of peeing at the same time.

[00:07:51] Yeah, dude, he's tall. It's very tall. Keep the details for a different day. But anyways, that's a good example of a master at the message and probably the retention in that video is really, really high. Right? And he comes down to at the end of the day,

[00:08:09] how we want to like set up our frameworks or content frameworks or team or how do we want to set up, set them up for success or set yourself up for success if you're the one

[00:08:18] creating the content to putting the time and the practice and the reps for that message, whether that's like short form or long form. I like to believe that after 500 episodes of this podcast, we have become better, right? Maybe I'm speaking a little bit slower. I don't know, maybe.

[00:08:36] But then at the same time that it comes on to the video that I sent Fonsi earlier is about one of our hospital creators that he, I every time I see a video of him, it's like in the same,

[00:08:47] I guess, environment, he has a setup, right? But he was talking about a reaction that he had over somebody else, almost like critiquing like the, the. It wasn't critiquing him, but it was

[00:09:00] talking about how this person said that creators need to have their style and they need to have kind of like their series of things that people know what to expect, right? If you're creating content and is always different, changing, yeah, it can confuse your audience. But if the

[00:09:16] audience knows exactly what to expect, right, you have a very specific series. I just got called out and I hurt my feelings. Creator was talking on the stories about how creators mess up

[00:09:25] and he was saying most of y'all don't have a consistent style, just doing a bunch of different stuff and it's confusing your audience. He didn't say my name directly, but it's accurate. Trying so many different things, experimenting a little bit too much. Best creators have a consistent

[00:09:38] format. What I see is a lot of creators ride a specific format until they hit a certain level of trust with their audience, then they can venture out. I got to figure out my freaking

[00:09:49] format. And I think a great example is obviously that Mr. Beast read. We always talk about Mr. Beast. He has a very unique style and type of video that he creates and people expect that

[00:09:57] pretty much every single time. Yeah, also like if you're creating, let's say podcast content, right? And all of a sudden you go on an adventure and you record like a vlog that has nothing to do with it. Not only your established audience might get a little bit confused

[00:10:09] if you don't explain what that is or why, you know, that's in there. But also what they were talking about was the algorithms, right? They won't know who to show it to because they've been reacting and they've been trying to show it to similar people that are

[00:10:20] consuming your content, which is I think it's really interesting, right? And on our side, I think my personal point of view after listening to him is also removing the friction from the creation process, right? Because if you're changing environments every single time,

[00:10:36] it's like how do you create an environment where it's very easy for you to sit down, work on your message and put it out there consistently, repeatedly, right? And there's layers

[00:10:48] of quality that you can start improving over time. But I think a lot of people get so hung up on like what is the edit going to look like? What is the message actually good? Is the message actually fit

[00:10:59] for a great edit, right? Because like the clip that we just saw, there's a story happening, right? There's like there's a description happening. There's elements that you can play with in the end to enhance that. But if we don't work on our message, it's going to be really

[00:11:12] challenging to get to that point. So with that said, what are you doing today to create that environment where you can create consistently frequently, right? Work on your message and get better every single day. And don't forget to put it out like find a format and a series

[00:11:27] that you can follow. Exactly. Yeah, I think I'm going to add to that. I agree with a message that you need to find kind of like something that is working for you. But at the same time,

[00:11:38] and we talk about this with our customers, which is you have to consistently still be testing a new format, right? So 80% of your content is content that you know is working up to this point.

[00:11:54] And you can be consistent with it and frequent with it, right? And you can produce it on a cadence. And then 20%, you can test new things, right? So if usually you have content like this one,

[00:12:08] right? Like some sort of talking head that you bring 10 different, you know, questions and you answer them specifically with a story. And that is your main piece of content. And that has been working for you. That's great. Keep doing that. But the other 20% of content,

[00:12:22] right? Like they've one piece of content a week that you're going to test, maybe you go out and do a series on interviewing people in the street with a very specific question. And then you test it out and see if it works. And if that works, well,

[00:12:36] then where do where are you going to put your resources now? Right? Now, are you going to keep doing what you've been doing that no works to a certain extent. But now that you have

[00:12:47] something that you prove that is better, it's an improvement, right? Can you potentially shift some of your resources into doing that and that becoming your 80% and now trying to find a new 20% or even have a season where that becomes the 100% and then or you can even split 50 50, right?

[00:13:05] Between what you were doing before and and that new format. But I think you yes, do the series, but at the same time always be testing new things because at the end of the day,

[00:13:16] that's the way you can improve, right? And by improvement here, when we usually talk about content is are we getting the attention of more people, right? And at the same time,

[00:13:26] what is the result that you're looking for? Do you want just the number of views to go up or actually do you want more engaging conversations? So obviously it's very important how you measure

[00:13:36] that, right? We recently saw a video that went viral of this is like a real stay guy that the video said my Gen C sent me a netted of the video and it was a video of him

[00:13:48] catching up his breath every time before he was starting to talk, right? It was something like like the whole video, right? It was like that and it was hilarious and the video had 33 million

[00:13:57] views. But you know, obviously from judging that as reach very successful. But now I'm curious on how did that actually translated into business for the guy, right? Like the people actually, I do believe people went back and consume more of his content, but I'm still

[00:14:15] like, does the other content support that, you know, enhancement of viewers enhancement of visitors into your profile, that then you can convert and turn into conversations and business, right? Because it's very different things if you're aiming for just let me get a whole bunch of views

[00:14:30] and then try to monetize that the views versus I actually have a business and have to sell a product, right? Like those translate differently. So when you're thinking about your series, you got to think about your goals and how you're producing all that 100%.

[00:14:46] No, I love it. And I think, you know, if you if you're listening or you're watching, if you have any questions, you can reach us out at bsbruz.com on social media. We're happy

[00:14:53] to jump on. I was just on a open Q&A session with somebody that's trying to figure out like their clip and starting they might not be able to invest right now. But we're always

[00:15:02] happy to help because at the end of the day, we do believe that you have a message, you know, whether you're the business owner, you're the creator, there is a message that somebody needs and by, you know, stopping because of these like little things that we

[00:15:14] believe that are totally false. We stop creating. We're not big fans of that, right? What we want to do is like how can you work on your message consistently and frequently, right? And these

[00:15:25] two elements that or these two clips that we saw today kind of ignited that thought process. And, you know, we want to encourage you to go create put your content out consisting with micro content. Well, it's a podcast. Find your series, find your environment, remove the friction

[00:15:40] so you can start creating consistently. So I just want to come in here today and do that. Fonsi, any last thoughts? No, get out of here. Get out of here. Yeah, guys,

[00:15:51] see with that said, thank you so much for tuning into the content's profit podcast. Go ahead and follow the show in your favorite podcasting platform and on social media at the base brosco. That is Ryan. If today's episode helped you move one step closer towards your goal,

[00:16:03] please don't forget to share this episode. And of course, don't forget to leave a five star review. See ya. Bye guys.