We’re frustrated—and for good reason! Some internet "marketers" are outright stealing IP and reselling it. Today, I have a surprise "guest," and we’re diving into a hot topic that's stirring the digital marketing community. We start by discussing Alex Hormozi's latest book launch. It broke records and sparked intense debate. But we’re not just rehashing the news. We use this event to explore a key question: How can content creators and business owners maintain their integrity online? #GoldenBoulders The ethics of reselling or sharing premium content without permission. How this type of mindset can lead to bad business practices. The long-term effects of prioritizing short-term gains over integrity. What You'll Learn: Why copying others' content word-for-word can quickly ruin your credibility. How to ethically use insights from industry leaders without crossing lines. The importance of developing your own unique voice and perspective. Food for Thought: We challenge you to think about your values and how they match your business practices. Are you building a foundation of integrity that lasts? "It's not just about what you achieve, but how you achieve it." Enjoy!
Timestamped Overview: 00:00 Record-Breaking Online Webinar Sales 05:31 "Respect Loss in Online Trends" 09:41 "Marketing's Four-Minute Mile Moment" 12:04 "Add Personal Insights to Content" 15:23 AI's Role in Content Creation 18:51 Authenticity Over AI: Writer's Preference 22:16 Abundance Over Lacking Mindset 23:54 "Ethical Resourcefulness Challenges" 29:12 "Influence and Ethical Shortcuts" 32:07 "Reflections from a Third World Perspective" 33:54 "Podcast Follow Request”
[00:00:00] Hey guys, and welcome back to Content Is Profit. Today, extra special day. I have a surprise guest for everybody that we've been waiting for, for a long time. And today I was on a call. I was like, you know what? We should do this together live on a podcast. So guys, help me welcome the one and only Fonzie. Let's go. We're back, baby. We're back.
[00:00:25] For those OGs, you guys hopefully remember Fonzie. For those that have been, you know, tuning into my solo episodes, just know that there's nothing better than my solo episodes. But when Fonzie comes, it's still gold. It's still good. I bring the fire. I bring the heat. Welcome back. Yeah. Fonzie, the original co-host of Content Is Profit. We're trying to get him back. The original co-host. I'm still the co-host. You're still the co-host.
[00:00:53] I just haven't been Preston for a while, you know, I just went out to get some milk and haven't been back since. Yes. Yeah. Quick update. I mean, everybody in Business Creator Club have seen you. So if you're not part of it, go to Business Creator Club. Come join us because every Thursday at the time of the release of this episode, a little bit later today, 11 a.m. Eastern, we have office hours and we jump on and we collaborate and then we provide a bunch of wins between the community.
[00:01:21] You know, to keep moving the needle forward when it comes to content and your business. So Fonzie, dude, I'm excited to have you back on the show. Hopefully we make this, you know, I'm making it easy for you, man. You're like, you can just plug in anywhere. Appreciate it. Appreciate it. I mean, there's nothing like recording live. Being in the same space is always the best energy wise. But, you know, this is what we do right now here at my house. It is what it is, you know, let's get it rolling.
[00:01:49] I think you notice the passion of the topic when we were talking about it and you're like, you know what? Why don't you come join me? And I was like, all right, but I got to put the baby to sleep first. Yeah. Okay. So let's dive into it. Right. Context. This past weekend, some big launch happened. For those that are not familiar with Alex Ramosi, he launched the third book in his series. The almost like the business Bible after Ultimate Sales Machine. Shout out to Amanda Holmes.
[00:02:16] And they sold over 3 million copies. So obviously in the industry that has been has caused quite a stir in the online community. And some things have surfaced that are dirty as hell. So why has it caused a stir? Well, I mean, I think there's a bunch of elements and, you know, I spoke a little bit about it on the on the last episode and on the materials.
[00:02:42] But I think it crossed 100 million dollars in sales. I think it's the first time ever that he that online webinar does that. The way that he ran his campaign and promotion was pretty unique to him. So everybody that was familiar with him kind of expected that. But it also got to like new audiences and new people. And I understand that trust for online, you know, creators or people that sell stuff online is very low at the moment.
[00:03:10] So I think that has, you know, it created more conversation around that. But at the same time, he released a ton of materials and products. And, you know, there are different options that he offered inside of that one being a six thousand dollar offer. The other one being a twenty eight thousand dollar offer. And I think there was like a two hundred fifty thousand dollar offer on the back end for people to take advantage on.
[00:03:33] So I think for the people that purchase those big wins, but for the people that could not afford it or maybe did not understand kind of where his background or where he's coming from or what he really wants to do with these books. Because it created a ton of backlash in a way. I don't think he cares personally. Oh, I'm sure he doesn't care at all. Yeah. But he's creating like all this conversation online. And me and Fonzie were talking about it because we we invested in one of those products and we we've been, you know, consuming a lot of the content.
[00:04:03] And for us specifically is going to move the needle forward big time. I think for the first time in many months, we we both felt like we were both on the same page when it comes to the business. So we're like, yeah, let's go. So for us like that alone, I mean, we were on a four hour workshop that was included in one of those offers yesterday.
[00:04:26] Kind of like walking through our business model, not not how to sell, not how to market like the business specifically and the structure of the business. And what is the constraint that we need to tackle first to move the needle forward? So for us already has been a big win and I can't wait for the next. You know, we're talking about it. This is going to be our Bible for the next 90 days to continue to execute. Right. Next year. Next year. Next year. I thought I thought three years and then I said 90 days. But yeah.
[00:04:54] And then for those, by the way, we also have a free copy. If you're interested, go to businesscreator.club. If you sign up for the first, you know, 30 days for free, you can come hang out with us. But you also get a copy of that book. We have 200. We've given some away already. It's completely free. I think you only pay for the shipping. So just sign up, send me a quick email and it will be on your way. So yeah, you can be a part of it completely free. This is so fun. All right. That was my take on it. What's your kind of like take?
[00:05:24] And then how can we maybe apply it? You know, I think we titled this how to how to lose respect online. Yeah, I mean, so how to lose respect online. We're actually going to be talking about some offers. Some people have been putting away right in the Hormosi trend, right? Of course, you know, when you make 100 million online, when you sell 3 million books in 24 hours or so, you know,
[00:05:51] when you become the Guinness World Record holder for fastest selling book, it's you're gonna, you know, create a lot of noise. Right. So a lot of people are kind of like latching onto that trend. And in my own personal opinion, some people doing it the right way. Some people doing it not very much in the right way.
[00:06:16] And that's what we're going to be covering today on like how to lose, you know, respect or your authority online. Now, my take on why do I think it kind of like caused a little bit of, you know, ruffling feathers is, I mean, first, there's always going to be haters. Right.
[00:06:38] And I think a lot of people, they've misinterpreted in a way, I guess, you know, he used to start his video saying, I'm Alex Hormosi and I'm here. I'm not going to sell you anything. Right. And he did that for years. Right. He delivers so much value. So when finally he put on an offer, you know, people were like, I thought you weren't going to sell us anything, blah, blah, blah. But I'm like, hey, dude, like he earned the right.
[00:07:04] He earned the trust of the marketplace by hustling for years, building his stuff, you know, showcasing how he did it and then putting all this content out for free. Like he has more than a right to, to put this stuff out. Right. So again, uh, a lot of haters, but yeah. What are you going to say? No, I think, I think, well, one of the things that, um, he, every single book that he did was a case study of like, like the concepts that he did inside of the book.
[00:07:34] He was like, I want the book to be the demonstration that this system works, which I think is super interesting. Right. So the history books, his first book was offers. I think it was like $1 or free at one point. It's like how to create an offer that people said, you know, feel stupid saying no to. And that was one of them. The second book was the leads. So the promotion that they'd lead, that they used to promote the book was every single concept that they had in there. And they also sold a bunch of copies.
[00:07:59] And then the last one with money models, uh, he's kind of showing that, that system. But I think part of it is that, um, is obviously, you know, what, what are we here for? I think there's a, a lot of, a lot of people in his audience were legit business owners, right? We saw a lot of brick and mortar people calling in and they have like, uh, business and they're interested in growing their business. But you also have this lurking audience.
[00:08:25] I feel like that it's like the biggest fear of everybody probably going online, which is they're going to rip me off. They're going to grab my content and they're going to, you know, copy it exactly word by word. Or if they're going to, you know, grab my IP and then resell it. Um, and there was like that audience because this launch was massive. That's there ready to, to grab an example.
[00:08:45] I saw was like two days later, this guy full on paid Facebook ads ran basically a campaign to be like, Hey, I paid for the $6,000 offer, which came from not only the workshop and AI solution and also workbooks. And I'm selling you all the workbooks for just $300. Right. So I'm going to, I'm going to say here, I want to stop you real quick.
[00:09:08] Like, uh, you're like fast forwarding a little bit because I was just making reference to the previous question of like, what did it ruffle some, some feathers? I think we're, you're talking now already on the, how to lose respect, right. As a, some sort of, of creator. Um, so I mean, just, I'm just going to wrap up the previous one on, you know, like why was it such a, you know, such a thing, I guess.
[00:09:33] Um, and I'm just going to mention that, like the same as there's a lot of negativity around it. There's also so much positivity around the right. A lot of business owners are really got inspired. Uh, especially obviously marketers is kind of like their four minute mile in a sense, you know, for those that don't know four minute mile is, I think his name was, uh, Robert Bannister. Maybe, maybe I'm mistaken, but it was the first time that somebody ever ran one mile under four minutes. Right. People thought it was like impossible.
[00:10:03] It cannot be done. This guy did it. And after that guy did it, literally a whole bunch of people started breaking that same record. Right. Why is that? Because men, because, because people started thinking, oh, it is possible. Right. I, if somebody else can do it, I can do it too. And I think maybe on the online world of, you know, webinars, presentations, whatever, maybe there was this gap of, you know, a million dollar a day.
[00:10:29] I feel like that was the thing or like people talk about, I want to do my million dollar a day. And like some people have already done it. Right. The first one that we ever heard, uh, doing that was, uh, Russell Brunson. I think he did it at, uh, the 10 X conference with Grant Cardone. He did a million dollar a day and everybody was like raving about it. After that, I already heard about a lot of people doing million dollar days. So I think for Alex to do a hundred million dollars, kind of like a four minute mark for a lot of people. Right.
[00:10:56] Are we going to start seeing a whole bunch of people doing a hundred million? I don't know. Maybe, maybe in the future. I personally, I doubt it. I don't think it's going to happen as much, but people already think it is possible. Right. Maybe I cannot do a hundred, but I can do 10 million, whatever, you know, I think. So from that side of things is very, very inspiring.
[00:11:15] Now to move on to what you were talking about, you know, ripping contents, uh, all these things, how the conversation started between you and me was that, you know, we were talking how some people are writing this trend by literally just sharing the knowledge that Alex gives. You know, their, their, their whole premise is I spent six grand. So you don't have to here are the resources, or I spent 24 grand.
[00:11:43] So you don't have to here are the resources. And I told you in my mind, that is the fastest way to lose respect, all sorts of credibility as a creator business owner. Cause if I'm following you or, you know, I'm interested in what you have to offer in your solutions, product service, whatever it is because of you, like the contents in your mind, your knowledge, your insights, right? Like you are the only ones that have insights.
[00:12:10] There's nothing wrong with obviously learning from Alex, but then like apply your own insights to it. How can you either improve it, make it your own, and then you can share about that. But just like strictly ripping the content off and be like, yeah, like I know this is going to give me a bunch of leads so I can get a whole bunch of leads by offering this. But I'm like, okay, what is the quality of the leads? Like these leads are interested in Alex or not interested in you. And now the content that you're putting out there in my eyes, I'm thinking this guy has no insights.
[00:12:39] You know, this guy, this guy is just, uh, stealing this stuff or a copycat, whatever. Like, I don't want to listen to this guy. So for me, that's the fastest way to lose respect, right? What would be the right way? The right approach. The right approach personally would be to put your opinions and your insights on what you're consuming, right? Frame it as, hey, look, I did spend six grand to learn all this stuff.
[00:13:04] I'm going to share with you my top 10 insights about this that can help you, your business go from X to Z, right? Like, especially because you're talking, your audience might be totally different than somebody else's, right? Or whatever, something along those lines. But you need to definitely have insights and not just be straight up copying this thing. The analogy I gave you was, for me, it's the same thing as having AI create your content.
[00:13:32] That's like the fastest way for me to not trust you online. If, you know, you make a post saying how in the last month, all your content has been written by AI. Why, even if, and I will say this, even if I like your content or if I read it and I was like, damn, this is good. I will lose trust towards you as a whole because I'm like, well, it's not you the one putting this content out, you know?
[00:14:01] And I know people are going to listen to this and they're going to be like, well, but what if they train the GPT with my own voice? You know, my old thing and I put it out there, you know, and like, it just creates a use in my knowledge. I'm like, it's not the same. Because at the end of the day, like, when you are the one that turns your knowledge, your own thoughts into words, like, that truly demonstrates that you know the thing, right?
[00:14:28] Like, if you cannot clearly explain something, you don't really know the thing. So if you have AI doing that for you, maybe, you know, sure, you said it in an interview. Maybe you didn't explain it that well. But the AI is the one that like synthesize information and like they package it properly and they delivered it. For me, that is saying, well, you don't know how to do that, right? Like, if I need your help with whatever the AI is putting here, if I go to you and we start having this conversation,
[00:14:55] you might not be able to express those ideas and help me with my problems. Therefore, you're losing. I like, I'm losing trust in you. Yeah. I mean, obviously two different things there. Not different. I mean, I think they're part of the same bucket. You know my thoughts on AI. I'm a big fan of the fact that it can speed up the process, right? I do agree with you. It's like, okay, the output that AI can give you, for example, exactly like that based on like,
[00:15:24] because you trained it and maybe you said it something else or somewhere else. And AI reframed it based on your training, you know, your voice. I agree with you on that side. What I think like a lot of creators, especially right now, because we see a lot of people creating from scratch or, you know, starting on that process to put their thoughts into words and putting it out there online in the world, right? Because they might be the experts in whatever topic and they just want to share it.
[00:15:53] I just think AI has a role in facilitating that. It's just, we have to be like very careful, like you said, on not letting AI do, you know, the final output, right? Check it, revise it, like put in your thoughts, put in the hours to master the craft at the end of the day. And then you can, you know, find the constraint within your content system. And it's like, okay, why can I do this? Is that constraint sold by me? Is by somebody else? Is by AI?
[00:16:21] But at the same time, it's like, okay, well, it's, where is that line? I feel like, right at the end of the day. And I think that line will be defined by the trust of the audience at the end of the day. Because like, let's say, you know, they start consuming that content and they come on a conversation with you or in a call or an event. And then they ask those questions and then you don't know really how to answer. You really know, don't know how to really help that person. Then that's it came over.
[00:16:49] Like we, that person is not coming back to you at all. And then the negative report that was built there is a consequence and it could hurt your business. Right. So at the end of the day, I think, you know, that short term satisfaction of writing a marketing wave and creating content around this stuff or selling, you know, short term, the books or the programs for a cheaper. So you can do that. Like, what is that? What is the objective long term for that? Is that first? I don't think that's ethical.
[00:17:18] Second, I think it's just going to hurt your business on your brand, your personal brand more than anything. And I have to have two points in here. I got to show two points. First, let me clarify. It's not like, I mean, I am kind of anti AI in a lot of things, but. You're an artist. I think it's because you're an artist. No, but I do accept that AI is useful for certain tools, right? Like, can it help you speed up certain processes?
[00:17:49] 100%, you know, but like we see it all the time. We get pitches on our email that we read them and we're like, dude, this thing is clearly I know you didn't listen to this episode. Right. And we ask him, oh, what was the favorite part of your episode? Never answer back. Nothing. Right. So like that type of things like is for me, it's a no go. Now, I'm sure there's other type of AI tools. Like I love, I'm going to be wrong. I love generative.
[00:18:18] I'm probably mispronouncing this AI in Photoshop, right? So you can expand pictures and, you know, when you're creating thumbnails and stuff, you can use that to enhance your picture, make it look a little bit different. I love that. That is absolutely amazing. But again, if you are using it to be your creative engine, right? What you're putting out there and you're like, what's people facing your message? If that is AI, I think you have a big problem, right?
[00:18:46] And the problem is that you need to be the one that is putting your thoughts out there. You cannot be, again, diluting your brand like that way. Personally, I would honestly prefer if I get a face, you know, the Facebook post is like, hey, this mess. This actually was created with AI based on this conversation. I would be more than more willing to read that than actually the person pretending that it was them that they wrote it, you know? Yeah.
[00:19:16] Something like that. Like, hey, this was reading from AI from this. And maybe at the end, there's a PS that is like, hey, look, now this is not AI. This is me personally. If you don't want to write more than three sentences, you can just write three sentences in there. But I think that actually makes, for me personally, I'll be like, well, at least this person is honest, you know? Like, they'll go higher up on my list. And then I wanted to make a second point and I forgot what it was. Well, while you do that, I want to show you something. Wait, wait, wait.
[00:19:46] Wait, what was it that you're making? I need a primer. What were we talking about? I forgot what it was though. It's okay. I'm going to regret this. All right. Maybe this will prime it. I want to show you something here. Keep your eyes on the screen. This guy right here. So for those that are listening, right? This is Facebook post says worth $420,000 worth of business playbooks.
[00:20:14] You watch Alex Ramos' lunch and didn't want to invest $6,000. I got you covered. You're getting $100,000,000 offers, leads, lost chapters in journals, full funnels, VSL, scripts, scaling system, bonus, free physical copy on the $100,000,000. Coffee? Coffee, yeah. Proven frameworks. All for $497. Access today. Limited availability. So this is one of the examples, right? Tell me your thoughts.
[00:20:43] I remember what I wanted to say and it goes hand in hand with this. This was a perfect primer. You're welcome. The primer was that it's karma, dude. Honestly. And I know it. I don't know if the word is just like straight up integrity or just honesty.
[00:21:07] But I used to be the guy that was like, you know, I would see an ad of somebody selling some sort of course and then I'll be like, oh, dude, can I rip it off? Can I find it somewhere for free? Can I find a torrent of this and I can download it for free, right? And I know it's not. One second. I don't think it's an excuse, right?
[00:21:34] But like that was part of our upbringing in a sense, right? And by that, I mean, you know, back home when we wanted music, we would go to like LimeWire and download the music for free. And it was totally normal. You know, we would burn CDs and that was totally normal. We literally had a store like five minutes from our house. It was a brick and mortar that they sold burned DVDs. Counterfeit movies. Yeah. Counterfeit movies.
[00:22:03] And we would literally see cops walking on the store and buying all this stuff, right? So like, again, not an excuse, but for us, it was very, very normal. Kind of like that, that thing. But I think that just literally builds a lacking mindset on the person that is purchasing, right? Because like, I eventually realized this when I was like looking for this course. I was like, you know what? Like, this is kind of like bad karma.
[00:22:30] Like, I'm just, if I cannot afford the real thing, I'm like, well, I cannot afford. My mind was, I cannot afford this. I have that lacking mentality. Let me see if I can steal it. Let me see if I can go get it somewhere else. Like, you need an abundance mindset, right? Instead of, let me see where I found it is, okay, how can I make it? Like, if I really want to invest in this, okay, how can I make it work?
[00:22:57] Like, maybe you need to be resourceful in the sense that you need to call the person that is selling the product. They put you in a payment plan, et cetera. I don't know, right? Maybe, guess what? It is not time for you to buy or invest into that course at that moment. But now you feel good with yourself because you have integrity and you're like, you know what? I didn't rip that shit off. I didn't steal it off. And I'm going to build until I can invest in that thing. So that was my point. My point is like, look inside, right?
[00:23:26] Like, do you have this lacking mindset or do you have an abundant mindset? And also your integrity, right? Are you going to like, would you like if you, let's say your business grows and you have resources, whether that is courses, coaching, et cetera, that you're selling to other people. How would you feel if other people rip it off from you and they're just selling it for a fraction of time? I bet you would be pissed off, right? I know I would be pissed off. Yeah.
[00:23:54] I mean, you know, a lot of, a lot of the talk online has been not, not just with this, but in general, it's like, okay, how do, how do we, how can we be resourceful? Right. In a sense. But I think the mentality is like, how can we be resourceful ethically at the end of the day? Cause you know, that comes back to you 10 times fold, right? Whether you do the good thing, it comes back 10 times fold. Whether you do the bad thing, it will come back to you 10 times fold. Right.
[00:24:18] And I think also, you know, us coming from a country like Venezuela or what I've seen a lot is people in the international markets that, you know, obviously monetary wise, that is a hefty investment to make. Even for people here in the U S that might not be the most accessible. And you know, that company has their reasons on, on why they presented it that way. And then explain it on why they did it that way. But it's like, okay.
[00:24:43] Resourcefulness in other countries might mean, um, at a cultural level, stick it to the man, right? Stick it to these people that are there in the first world type deal. So, and, uh, you know, there, there's a lot of, uh, I don't want to call it baggage, but there's like some, you know, cultural influence in how people act in a general way. Right. So if your culture is used to, Hey, I want to, and I'm going to speak for Venezuelans, right? We're always trying to find a better deal or these things. Right.
[00:25:10] And I think that, that is changing for a lot of people, that mentality, uh, and it's helping, but that might be an element of that. Right. And that will show up online. So for those that want to create, for those that, you know, have information to share, just know that that's one of the consequences of putting this content out there. And it's not for everybody. Right. I think like the first line in the book, Alex mentioned, it's like, uh, you gotta grow a thick skin because it's gonna go, it's gonna get hard pretty quickly. Right.
[00:25:38] And I think that that's part of like what he's referring. And we see a lot of, um, we had the fortune to help and support a lot of starting creators, especially on the podcast studio. And, um, and it's interesting to see the personal growth that happens with it. So if you're listening today and you're, you know, excited and motivated and, and, uh, inspired to put your message out there, just know that this is part of the game. Right.
[00:26:02] And we need to learn how to play the game at the end of the day and, um, and do this, but you know, at the end of the day, don't, don't, don't go to the other side. And, and do these bad things because they all come back to you in a very negative way. Yeah. One hundred percent. Um, I think that's some good food for thought for people, you know, here that are listening right now that made it this far as, as yourself, right. Whether like, how do you, how would you react in that situation?
[00:26:29] Or maybe do you feel the urge to go find, you know, a ripped off option, you know, and then were you a person of integrity and decided, you know what, am I going to make it a different way? I'm, I'm, I'm, I'm going to put in the effort. And guess what, like that investment might not be the one for you at this stage. And that is totally okay. Like if you cannot invest in certain things that call your attention, right. That you think they can help you.
[00:26:53] Maybe you need to look a step lower and be like, okay, well, what is that other resource that can help me get to X point? So that I can invest in, you know, that coaching or with that other person. And it's totally okay. Yeah. Here's another example. Um, um, I guess like the video masterclass, which by the way, like all the courses for the books are completely free. That's the other thing.
[00:27:18] Like people can all accesses, but I think they're on, on this one specifically that I'm showing on screen right now. So if you're listening, you can go to YouTube, but, um, they're sharing the AI access, which was one of the bonuses for like the $6,000 offer. Right. And look how many likes this thing has like 906 likes. And then 160 shares, ton of comments, you know? And what I'm thinking here is I see a lot of people that might not be from the U S specifically.
[00:27:47] Uh, but they're also like super grateful that this thing happened. Right. At the end is, and as I was going through this, I'm like, this is like the Robin hood effect, I guess. It's like, you know, um, on the information, it could be, it could be. Um, and you know what, it's such a great area and such an interesting, uh, um, you know, I guess discussion because I'm sure like if Alex is, or the owner, because of his mission is to help as many businesses as possible.
[00:28:16] I think he's going to be, he could be okay with this right at the end of the day, right? Because these are people that might take this content and use it. And at the end of the day, he's, he's building also goodwill with the people that are consuming his content and using his frameworks and his thing. So I think for him, it's like this crazy way where, you know, perfect. Like he's not looking, obviously he sold a ton, but, and he's helping those guys and girls in a, in a very high level, um, aspect.
[00:28:45] But then there's like the consequence of all his content being out there, whether that's free paid or not. Cause his business model is not getting paid for this information. His business model is he's investing in businesses, right? It's a different thing. Yeah. Then his actual mission is help as many people as possible. So we see this and we're like, wow, like all these thousands of people now have access to this thing. Maybe that's a good thing. I don't know. It's such an interesting discussion to have. I like your take. I like your take.
[00:29:14] Like it makes a lot of sense. And I do genuinely believe that Alex would be like, you know what? I'm actually, he might be happy. You know, he might be like, well, that's incorrect. You know, that it's not morally right to do, but he's happy that he's still influencing and maybe helping a lot of people. Uh, my own personal take on this is like, kind of like what I said, right?
[00:29:35] Like, unfortunately, I know there's cultural differences and circumstances all over, you know, but again, the mindset of lacking and approaching it on that way. When you're purchasing, purchasing something is like, how is that going to affect when you're doing business too? Are you going to try to look for shortcuts when you're building something? Right. And I think that is the point, right?
[00:30:02] Like what is, you know, what is your foundation, your values that like if they get represented here, right? And you are trying to take shortcuts to purchase this thing, to get access to something. Yeah. Those values, there's still, you're not going to be, you know, now your values change when you're doing business. Like that is going to be your values in there.
[00:30:27] So when you're negotiating with somebody, you know, are you going to try to, you know, do something that is not right? Probably, you know, again, so I think it takes a look internal to be, again, and that is the challenge. 100% I accept that it's difficult for people that are not in the U.S., that there's, you know, maybe different purchasing power in different countries, you know, and they have access to internet and they see Alex and they're like, wow, I want to be like that and stuff like that. And I'm not saying that everybody that does that doesn't have values too.
[00:30:57] I'm not generalizing. I'm not putting everybody in a bucket. Right. But again, my opinion. And the other thing is Tony Robbins, he says that a lot is like, you know, people say information is power. But at the end of the day, it's like information is potential power. You know, like knowledge is potential power. You need the execution, you know? So, and that's the other thing. A lot of people that just get their hands on this thing, they just want the information and they will probably most likely never do anything with it.
[00:31:27] Yeah. Such a cool topic. Fonzie, dude, thank you for jumping on the phone with me. I'm priming this episode. Obviously, you know, topical thing. We hit it up. Yeah. I would love for people, like if you go to this point, by the way, thank you so much. Come join us, businesscreator.club. We can continue to have these conversations and how do we apply the content frameworks ethically for you and your business to continue to grow. I think that has been interesting discussions in our office hours every Thursday.
[00:31:57] And on top of that, you get a free book, you know, fully ethically. We pay for it. It's on us. Go ahead and take it. And yeah, I would love to hear your thoughts. I mean, we come from that third world country. We have our own story. We have our own things. We have our own lessons that we've learned. And, you know, it got to, you know, there was a point where, you know, maybe we didn't have any other choice, right? Maybe you're in that position, right? We would love to hear from you at the end of the day and keep this conversation open.
[00:32:24] And then as a business owner, understand that that's a scenario that could happen, right? At the end of the day. So why I think is a moment for us to reflect of why are we doing what we do? You know, how are we delivering like the thing, like who are we actually helping? And so these things don't get to us and stop, you know, us from creating incredible products that can help the world. So super fun, Fancy. Welcome back to Content is Profit. Hopefully we do this. Maybe I can trick you into more of these.
[00:32:54] Yeah. I don't have the nice setup at the house, but it is definitely fun. I missed it. I missed it. Yeah. Sounds good. Any last thoughts? No, go crush it. You know, maybe I said no and then I did give some thoughts. So yes, I do. Last thoughts. More like an action point, you know, if you listen all the way here and you find yourself in that position, you know, do some reflecting. Ask yourself, what are your values?
[00:33:23] You know, what do you value yourself in other people? What do you want to embody with your actions? And then act accordingly. Right. Because at the end of the day, like people also get attracted for who you are. And if you want to be surrounded by people with incredible values, you know, people that are action takers and all this stuff, you got to embody that thing yourself. So again, it's time for reflection.
[00:33:53] Sweet. Awesome, guys. Thank you so much for tuning into the Continence Profit Podcast. Go ahead and follow the show in your favorite podcasting platform. And on social media, at BizRosco. Wow. It came out naturally. I have not read that. And that's like, I haven't done that out during so long. Let's go. All right. Let's go, guys. See you in the next episode. Take care. See ya.

