How to Sell More Sh!t & Transform Your Business Authentically with Lindsey Badillo

[00:00:00] I think that as business people you have a solution to someone's problem. You have to stop apologizing for having the solution. Personally, a framework that helped me a lot was what is something that's happening today? What is something that I learned today? And I'm gonna share that one story and then I'm gonna relate it to my business. Did you guys know that you have the same mannerisms? No, we're sitting down. We're identical. We are brothers. You are brothers.

[00:00:26] What are the things they need to keep in mind when they're trying to be like, okay, I'm consistent, but I just look exactly like everybody else? I actually think that so many people get caught up and I have to be different that they actually end up kind of pinning themselves back into the box. The differentiator can easily become just staying power. How long do I stick with it? You look like you're gonna go podcasting. Podcasters have a look. Yeah, I guess so. Maybe they're self-promoting half of the podcast. It could be, it could be, you know? I mean, you are a content machine. Like how did you get to that point?

[00:00:56] So, to be completely candid... Lizzy, welcome to the show. Uh, you walked in one day into the studio. Mm-hmm. Uh, you were like, action mode. Let's do a VSL. Here's how I want my shot. Here's what I'm gonna say. These are my bullet points. And you went in there and you killed it and it was awesome. Thank you. Dream client, I will say. Dream client. You know what you want and you are not afraid of the camera. Yeah. Well, thank you.

[00:01:26] Yeah. And also, I was like, VSL, you're like other level. And then we started... She knows the terminology. We, we did some research. And we gripped you out a little bit with like, what's, what's happening here? What did she do? Where did she come from? What's happening? What's happening? What's happening? What's happening? What's happening? What's happening?

[00:01:53] How do you share this on your show on Reasonable? I do. I do. And then we're like, we need to bring her to the show. She's gotta be in here. Yes. Thank you so much. So welcome. Yeah. Thank you. There's a little sounds going on in here. Are there sound effects? I know. Yes. Yes. So welcome. Welcome to the show, Lizzie. We're honored to have you here. Hopefully some of that rubs and you know, we can continue selling. Awesome. Even more. Thank you. I so appreciate that.

[00:02:20] But you guys were actually really great because there's, so I moved here a year and a half ago and I don't really know any other entrepreneurs or like other people in this area who live in the same world. Yeah. Do you ever feel like people live in a completely different world than you? All the time. All the time. So I'm coming up the elevator on the way here and these guys, I went to the third floor, the wrong floor, by the way. It happens. And they're like blue collar guys, you know, like maybe in construction or something at the next door.

[00:02:48] And they're like, are you going to the podcast room? And I'm like, how do you know that you look like you're going to go podcast? Okay. Well I am actually. Podcasters have a look. Yeah. I guess so. I don't know. Is it the blazer and the hat? I don't know. Maybe they're self promoting half of the podcast. It could be, it could be, you know, link below. Unreasonable. Yeah. Yeah. So I, you know, you just often feel like you are in a completely different space. You're living a completely different life to people are like, what, what are you doing? Like, what do you do all day?

[00:03:18] Do you even work? Yeah. Must be nice. It's not real. Yeah. It's not real. You just hang out on the internet or whatever. So I get that a lot. So it was really good to, I think I found you through Google actually. So shout out to your SEO and your Google listings. Let's go. Studio listing. Yeah. That was really great. So I found you guys, it was super easy to get booked in and yes, I did have to record VSL and intro content to courses and masterminds and things. So it was really cool to have with you on that first time.

[00:03:47] It definitely kept me on my toes cause it was not the regular setup. So it's like, let's move this here. Let's use this mic. Let's do the other thing. I was like, this is so exciting. Yeah. He sent me a picture. He's like, are you proud? Are you proud of me? I was very proud. Does this look good? That's cute. Because Fonzie is normally like the genius behind, you know, how things look. And then if it looks bad, it's definitely my fault. Yeah. But anyways, apart from that, obviously, you know, you've had a lot of experience in this and we were born in the online world, right? And you deal with these sales teams.

[00:04:16] And I think for a lot of businesses that might be starting or like creating content as well. I mean, you are a content machine. Your Instagram is like, you're there documenting last week. You were a speaker at your event, right? It was incredible. And we just keeping up. And I'm like, man, like there's just certain people that can do that. Well, with the right message, you're constantly talking to your market. Like, is that something that like, how do you get to that point?

[00:04:43] So to be completely candid, I feel like I'm still figuring it out. Like, I feel as if I am still figuring out what that core message is. So whenever I feel a little lost or when I'm like, is this on brand or is this going to get the message across or whatever? I just come back to whatever is real in the moment. Yeah. Right. And so I think for multi-passionates and like entrepreneurs, especially. So, you know, you have multiple passions.

[00:05:10] Maybe you're passionate about content and you're passionate about CRMs or processes, all these other things. So I could talk about 20 different things, you know, in a single episode or in a single piece of content. So what I do for that is actually just give myself permission to go there. Like I just give my, okay, I want to talk about, I told a story. In fact, me eating a raw steak off of the floor of like this women's retreat last year

[00:05:37] and like tied that into like feminine leadership and like releasing stigma and like making money more freely and all these things. And then I have a post that I'm like, I've been drafting for a couple of days now around like leading your team and you know how to be a better leader and things. And it's like, just say what's real for you. I think that too many people try to put themselves into a box. They try to say, well, does this fit into my content pillars? Does this fit into my niche?

[00:06:04] Does this fit into, you know, what my core program is or whatever my core offer is? And yes, yes, that's important. Yes. But also is it authentic to you who you are? Because as humans, we're all ever evolving. We're always changing. You're a real person. And who do people buy from? They buy from people. Yeah. From Amazon. They buy from Amazon a lot. A lot. Okay. Right. But we're not selling. I don't know about you, but I'm not selling to the Amazon. Right. Like I'm selling to the Gucci consumers.

[00:06:34] Like if you want a pair of red bottoms, I don't think that you guys wear red bottoms, but I mean, red sneakers. I have a pair of amazing red sneakers. Everybody laughs when I, I don't think red bottoms are. Oh no. It's not the same. Underwear. Underwear. Language barrier. Culture barrier. Even the microphone was like, no, Louie, stop talking. Shut up. Yeah. Clippable mountain. So you were saying you, you sell to obviously the Gucci buyers.

[00:07:01] And by that, you mean, you know, high ticket people that really care about the value of their product. Right. That's right. They want a personalized experience. So let's say that you want to go get a tailor made suit, right? You want to walk in and you want someone to say, Hey, how are you today? What are you looking for? What type of event are you going to? Okay. Well tell me a little bit about your style. What would you typically wear? Okay. Let's try this on. Let's, and someone that's going to walk you through that experience. You're buying from the experience that that person delivers to you. Yeah.

[00:07:31] And most of the people that I work with are also delivering experiences like this. Awesome. So I work with B2B clients. I work with other course creators. I work with people in the online world, the B2B world. So it doesn't always look one way, but even like my most technical of clients, they are very introverted, very analytical. And I'm telling them you have to go live. You have to press like, go live. You have to do it. And they're like sweating.

[00:07:59] I mean, for them to come into a room like this for the first time, they are sweating. And I'm like, no, like just go be you just to talk about what's true to you. And they're like, but like, do I need a script? Like, can you tell me what to say? No, no, I cannot tell you what to say. So even whenever we were recording our content for the VSLs, it, you probably saw me like kind of going back and forth between the script and not the script. Yeah. Because it's almost like bullet points and you were just following the, those specific points. Yeah.

[00:08:28] Because you have to follow what's true to you. And I think the same thing is true for your content. Be in alignment with who you are. Yeah. If you have a core message and this is why you document stuff, you know, I actually keep a running notes list in my phone constantly. I'm like, boom, idea, boom, idea, boom, inspiration. Oh, I want to say that. I want to say it's, it's like always have over a thousand notes in my phone from like content ideas. Yeah. And it's just because I get inspiration everywhere I go. And you just go in there, type it. It's like, I just go in there, write it out.

[00:08:56] And I may never do anything with it, but if I'm ever like stuck on what to say, I'll just pull up my notes and I'm like, Oh, that was such a great idea. I had, or, Oh, let's go expand on that. Let's go riff on that topic. So I think if you're a new content producer, if you're new kind of sharing your ideas into the world for whatever reason, whether you're selling a product, a service, promoting your own podcast, take note of what your ideas are. Yeah. Take note of what your thoughts are. Yeah. We talk a lot about that. You do a pretty good job.

[00:09:26] Capturing your idea. I do a pretty good job at capturing ideas. I don't do a pretty good job at. But following up on those ideas and be like, I'm remembering that I had those captures. Here's the funny part. He goes like, I had this idea and he tells, that's a great idea. And then he writes in his little analog notebook. And then I was like, I remember that he had a great idea. And I'm like, I want to say something about that idea, but then I can't find it because he's an analog notebook. And then he lost the analog notebook. Now I have a, have a digital process.

[00:09:53] I have a digital process where I put it in there, but I honest, I don't know. It's maybe how my mind works. I've always, I forget that I have stuff. I have stuff in there saved, you know, and, and it's organized. It's not like I would have a hard time finding it. It's just like paper, like paper notebook. Well, I do some on paper, but the new system is online on a software. But the thing is like, when I'm like, okay, I need to create something. I totally forget. I have that, you know, I'm like, let me come up with something new again. You know? Yeah.

[00:10:21] So it's, I don't know. I personally have a hard time remembering things, you know, the same out of sight, out of mind. Yeah. Literally. Like that is me. I, I bought meditation pillows recently and I have them in my room, you know, and I was like, cool. When they were outside, I did some meditations. Okay. My wife put them under the bed and like, cause like, Oh, they're in the middle, you know, let's like put them somewhere in there. I haven't meditated once since cause I forget that I have meditation pillows. That's right.

[00:10:51] I try to practice a guitar, you know, years ago, like two times, try to pick it up. I stopped playing cause the guitar was out of sight. You know, I had it somewhere else and I was like, well, I don't, I don't remember. I have to practice a guitar. Now I'm taking classes with a good friend that he actually came to the podcast too. And rule number one is have the guitar in the middle of the living room right next to you. I'm playing. Yeah. So that's the same concept with this ideas and capturing process.

[00:11:20] I'm like, I have such a hard time. So I love the system and I recommend the system a lot. I'm like capture your ideas where I need to figure it out is how do I bring those ideas into sight at the right moment where I'm going to create, you know, I think, I mean, that that's a trainable thing. I feel like, right? Like it's like a muscle. It's a muscle, right? Because like you're in constant look for like, okay, this situation, how can I, I adapt it to myself.

[00:11:47] And then with the thing that I do in my, in my business, and then you can put that idea in there or go live. But yeah, like you said, I don't know if you know this story about us, but we did a 45 live challenge when we first started publishing because we needed to rip the bandaid and go. Just do it. Yeah. And our internal challenge was 45 days straight. And that was a commitment. We failed the first two times. Long story. Huge success on that side. The, the third time that we did it, we did it with other a hundred people and we're

[00:12:17] identifying your high energy moments of the day where you could do it or like how to document your own ideas or these things. So personally, a friend, a framework that helped me a lot was what is something that's happening today? What is something that I learned today? What is something that I, you know, talked about and I'm going to share that, that one story. And then I'm going to relate it to my business. And that was like my go-to framework. But like you said, it was like that muscle that you start, you know, you're now aware of like what's going on if that's a priority for you.

[00:12:44] So the fact that you said, okay, go live initially, right? Just do it. Just go ahead and do it. There's no other way. Yeah. I love it. So I appreciate, I appreciate that feedback. I want to shift this because let's say somebody is listening right now and they're going, all right, cool. But I already post, you know, I already, I don't have that friction to create. How do we differentiate ourselves? Right. And that's part of the branding, you know, kind of like play, I guess we see your Instagram

[00:13:13] profile and we're like, all right, that's lengthy, you know, 100%. So it's like, how do somebody, what are the things they need to keep in mind? You know, when they're trying to be like, okay, I'm consistent, but I just look exactly like everybody else. How do I differentiate myself? Right. And we've heard a lot of times that you don't want to just be new. You want to be different. Right. I don't, I don't know if you agree with that. If you do, maybe what is potentially the difference between those two, between being something new

[00:13:42] and being something different and what are maybe some small changes that people can do to, you know, implement that into the brand? Yeah. So I think it's actually nuanced. So I think that most people will start out with a new idea and they're like, oh, I'm going to, I'm going to launch this thing or I'm going to start this podcast or I'm going to start creating content. What will happen though is that 98% drop off. And so the differentiator can easily become just the staying power. How long do I stick with it?

[00:14:09] So it's interesting that you started out with a 45 live challenge. I started my podcast with what was called the aligned coach series where I actually interviewed 40 something other people that were in my similar space just to expand my network. I did it live also. So I repurpose or I, you know, streamed to Facebook and then I turned them into podcasts. That was what launched my podcasts four years ago, probably.

[00:14:35] And yeah, I mean, that was what, what put me out there, but the staying power now, granted I fell off. I didn't post anything for six months, whatever my journey changed, but the staying power of that here. I am over 80 episodes later, here I am five plus years in the game. Here I am 500 clients served and now I have the staying power. So I remember like other, other women that I had interviewed on my podcast then, like we were very similar places.

[00:15:01] We'd even been like in programs or like a masterminds together and they're nowhere to be found now. Yeah. You know? And I think that I actually think that so many people get, get caught up and I have to be different that they actually end up kind of pinning themselves back into the box. Yeah. Right. And everything I stand for is get yourself out of the fricking box, get yourself out of the box of I have to be out of the box, get yourself out of the box that I have to do it this way. Get yourself out of whatever box that says that you have to show up a certain way. Yeah.

[00:15:31] So part of this is like just the staying power. Have you ever read the slide edge? Um, not slightly recommended a few times. Yes. Okay. So I actually just read it or I just, I do audio books. I just finished it and it, it was really, it's actually pretty basic. Yeah. It's like, it's kind of like that 1% every single day that it compounds over time, you know? Essentially. Yes.

[00:15:56] I highly recommend listening or reading to it, but essentially it's like all these efforts that I put in every single day. Like that's what makes the difference. So I was on a cruise in November. My girlfriend and I like took a cruise. Yeah. I don't think I'd ever, I would ever do it again. Um, you have very limited wifi connection. Oh yeah. And by like the second day I tell her, I'm like, there's only so much time I can spend in my head. Like this was great. The first day I want my wifi back.

[00:16:25] So that's just one thing. But during that time that I was very disconnected from the world, I was like, what would happen? And I'm having this internal dialogue with myself cause that's all I have to do there. Um, what would happen if I showed up and sold something every single day in 2025? So a lot of my sales happen in inside sales. So we have this, uh, program that we do upsells and ascension ladders and all these things.

[00:16:48] So a lot of those sales happen inside, but I was, I said, what would happen if on the outside, if to my audience, I won showed up, but two, if I sold something every day. So I actually create, I was like, Hmm, I got curious about it. Yeah. So I kind of actually, I started this more so in December. So that's why you see my content a little bit more consistent now. Um, so I, I started this and what I've realized is that number one, I am an 80%, 80 to 90, I'm 80 to 90% consistent.

[00:17:17] And most things that I do, most things that I do and 80% of the things that I do, I'm going to do 80%. Like just, and I think that most people are when you're committed. Yeah. But 80% of 100% of the time I'm going to be selling something 300 or 280 days out of the year. Right. I'm going to show up. I'm going to be consistent. I'm going to talk about the things that I stand for. So I think that it's less about like, I have to figure out exactly what makes me different. And what are my differentiators? And it's more of like, just show up and do the thing that most people are not doing. Yeah.

[00:17:46] And get curious about what could happen when you do that. Yeah. Yeah. So when you say sell something, it's like, this could be an interesting topic to discuss. I, I'm on the page of like, if your service or your product or what you do helps somebody, we have to put it out there as many times as possible. Yeah. If we truly believe that what we do helps, you know, our ideal client. But there's a lot of people or a lot of comments or a lot of content out there.

[00:18:14] There's like entertain only or educate forever and never make an offer. And like, there's this two sides to it. Right. And I think at some degree, both might be true, depending also in your own personality as a creator to what is easier for you to create and put it out. And there's a road like just yesterday, I was listening to an episode with Alex Ramosi. They were doing like a, it's almost like a live training with a guy on YouTube.

[00:18:41] And he's like, well, here I used to plug in my book at the end of the video. It's like, Hey, if you want to do this. Now what I do is I actually show them the book and I'm like, I'm talking about this topic. It's like, it's right here. You go buy it. Right. Like, and sometimes he says, like, I, we've tested the call to action. We've tested, we just show it on the book. And then people alone be like, Oh, I want the book because the thing is in the book. Right. So it's pretty interesting approach. So that's my, my question to you is like, you've seen a difference. Have you tried both, both scenarios?

[00:19:10] Like, obviously you feel very comfortable in the selling environment. What has been the response with people? Like, do they get offended? Oh, she made an offer. She's telling me I'm going to stop consuming her stuff. Like, have you seen something on the other side of that? Hmm. That's such a good question. People love to be sold to. I love to be sold to like genuinely. I love to be sold to. I love to know if you have something that could help me. And like you guys said, Oh, you were an ideal client. You walked in, you knew exactly what you wanted. That's the type of buyer that I am.

[00:19:40] Not everyone's that type of buyer. And in fact, it took me going through a lot of iffy kind of one foot in one foot out buying experiences to be the type of buyer that I am now. Now I'm just like very decisive or I'm like very intrigued and very engaged in my experience. Not everyone is that way though. I think that as business people, as entrepreneurs, you have a solution to someone's problem. Okay. So first of all, you have to stop apologizing for having the solution. Okay.

[00:20:09] So I work in one of the hardest industries to sell. It's cybersecurity. Okay. And they are basically walking into business owners boardrooms or sitting down with them and they're saying, Hey, it's not a matter of if you're breached or if you're attacked. It's a matter of when people don't like, they don't like that, but it's a disservice for them not to tell them that for them not to share with them. Hey, these things are happening in the Jacksonville area.

[00:20:37] Hey, these things just happened with the department of revenue. This is the information that was exposed in your company. And you can't apologize with that. So a lot of times when our clients are like, Oh, well, you know, I went and did these sales presentations. I didn't close any of them. Okay. So I want you to tell me where you wavered in your message. Where did you waver? He's like, well, you know, I did. I probably did that. I'm like, okay, whenever you presented your offer, did you keep talking?

[00:21:04] He's like, Oh yeah, I did tell them that, you know, it's okay if they didn't want to upgrade. And I'm like, okay, like stop apologizing for having something that could actually help someone. Yeah. So I think that number one, people genuinely want to be sold to if it's something of value and values all perception. Right. So you, you could look at the red bottom shoes and be like, I don't really care about those here. I can paint my sneakers red.

[00:21:29] But me on the other hand, I'm like, I love to be serviced and to go into a place and like, give me a glass of champagne or whatever. And now I'm in here, I'm having this experience that is my value or that's my perception of value. Yeah. So perception of value, how are you going to create that in your buying experience? How are you going to go? Hey, this is what I think you need. You told me that you're dealing with a, B and C. Well, look, I have this perfect podcast studio for you. I'm going to help you set this up. You don't have to worry about a thing. You walk in, bring your script.

[00:21:58] If you want to, I'll move the room around for you. You created a buying experience. Whenever I came in here as a consumer, I was like, that was a great experience. Right. I could have done this at home. I could have recorded this in my office at home, but instead I'm like, no, I want this experience. I booked with you guys. Your website was easy to find all these things that was valuable to me. It would be a disservice if you're like, yeah, I don't think I'm going to reach out to her. I'm not going to, I think you had to follow up with me to like get booked in.

[00:22:27] Like we had to go back and forth a little bit. And if you would have been like, well, it's like, what's this Lindsay person? Like I want to know more. Yeah. Part of it is like, okay, well, we're not, you know, how can we make it easy for them? At the end of the day, obviously that it's on the service side, but you know, like you said, it's, we're providing a solution. We just need to learn a little bit more about what you need to see if we can fulfill. There's people that booked the studios and we're like, we're not the solution for you at the same time. But anyways, parenthesis. Thank you for the amazing testimony. Flip it. Exactly.

[00:22:57] So, but if you had not followed up with me or if you had not sent the email, I think because I wanted to book it longer than like, an hour slot. And if you hadn't taken that extra step and if you'd been like, well, I don't want to be salesy or pushy or like, what if this gets on her nerves or whatever? I wouldn't have been here. Right. And I will thank people for following up with me. Like if, if my communication drops off or if something happens or I forget to text back, I will thank you. Thank you for following up. Like I genuinely appreciate that because life is busy and we're all lifing around here.

[00:23:26] Yeah. Yeah. So follow up, like be the type of seller, be the buyer that you want to experience as well. You know, so, so sell your shit. I like it. That's it. Is that the tagline? Is that your tagline? Sell your shit. It can be. Maybe I should get a hat made. I think your hat unreasonable. Sell your shit. Yeah. I like that. I'm curious too. I want to, I don't want to change topics too hard. So I'll actually, I'll get to the unreasonable part later. Okay.

[00:23:51] But, you know, I love this obviously about sales and we've had previous episodes where we talked about, you know, the fear that comes with selling and all that stuff. Um, but I don't know. I'm, I'm curious, right? Somebody that is listening and they're like, okay, I try to sell. I have multiple conversations. Maybe what is an aspect that they can look and evaluate, you know, what they're doing and see like, okay, well maybe how do they become aware of the mistakes that they're making throughout the process? Right.

[00:24:21] Um, also again, for me, I'm glad I have this guy cause he loves to sell. He loves talking to people, you know, and doing this stuff. I'm not so much like that. Right. I feel like I'm the more, uh, I'm not. You have more friction in the process. I'm not quite introvert. I'm not quite like introvert, but I just like to like keep to myself and just like share my ideas or at least capture them and then forget where they are, you know? Uh, but at the, at the same time, I do enjoy the feeling of helping people a lot. Right.

[00:24:50] Like that is actually my absolute favorite. When I'm in call, once they're clients, I'm wearing calls and I'm like, Oh, like, yeah, we can do this and that and let's plan it together. Like that is where I'm like, this is amazing. And I've had some sales conversations where I feel myself in that zone. Right. I'm like just helping. Right. Which we had a, I guess a while back Chris Doe. He said, just saying, just change the word sell for help. You know? And I was, I love that. I really love that. But there's always the part of, all right, how much is it?

[00:25:19] You know, how much is it going to be? And I don't, I don't know why I have this. And then on my side, it's like, do not help them pass this if they don't pay for that. Yeah. Like guardrails up pretty much. But I'm like, I just, I just like to help so much, you know, I just like to help them out. I'm like, yeah, but you also deserve to be paid. Yeah. 100%. But at the same time, so I like struggle when it's like trying to, I think I've been getting better by the time of like dropping the price and you know, and I don't mean like dropping the price.

[00:25:48] I mean like dropping them in the face, dropping the price in the face. You should read live. You should find the comment you wrote yesterday about Justin's stuff. I know. I know. That was pretty good. You should read it right now live so we can get feedback from Lindsey. And that's the evolution of him. And I would love to. You know, you know, sometimes I was easier. I feel like everybody has this a little bit, you know, is easier to tell somebody like, yeah, you should totally do this. But when you have to do it, you're like shit.

[00:26:15] You know, I was like, ah, it's a little bit, you know, kind of like, I mean, two faced a little bit there if you want, but. Well, he finds that. You know, lately in the episodes, we talked a lot about the transition, obviously between the content and the purchase and that connection. Right. So a lot of people come into, you know, content as in this is my way to selling. Like they have the idea, but then like tactically, it's really hard for them to figure out like, what is, what does that look like?

[00:26:44] Is that a central landing page and the landing page goes to like a call and then the call it like all these like steps or like, should I tell them to DM me? And then on the DM, I send the like this crazy automation or I do I respond myself? Like there's a high ticket, low ticket. Like we've seen like all of it. Right. I'm sure you have to. Mm hmm. Uh, what has been maybe a mix of like a specific, maybe framework or a couple of things that you're like that have worked really well in, in your industry. Right.

[00:27:09] And, uh, um, we have a lot of listeners that might have like lower ticket info products, right? We have a lot of listeners, uh, sell coaching services. Right. So what has been maybe like one or two tactics that have worked for you? Yeah. If you're having problems selling and you're not sure what to say to people, go have more conversations. Go talk to someone. Go talk to people. Like at the coffee shop, somebody at the coffee shop or. It could be at the coffee shop. Preferably a local coffee shop. I like it. Good job.

[00:27:38] You want to have more conversations with people. Yeah. You just need to talk to people and get really curious and take away the transaction that's attached to that conversation. So instead you go in with an air of curiosity. So it's just like, Oh, well what would happen if I sold something every single day for this year, go into the conversation? Like, Oh, how could I just meet this person wherever they are? Hmm. And I can just get curious and what we could create together. Yeah. So whenever I kicked off that aligned coach series, like four or five years ago in a row,

[00:28:08] it was, I was just like curious. What connections will I make? What will happen from this? Several of those guests that I had ended up being clients. They ended up connecting me with other people who became clients. I became a client of a few of them. So you just have to go into conversations. I think with an air of curiosity, number one, if you're having trouble and what to say in your copy on your landing pages and your content, all those things, go have a conversation with someone. Have a conversation every single day with someone. Yeah.

[00:28:36] By the way, like how does it look like if you're on Instagram, literally call them through the DMS, like be like, or send them a voice. Hey, do you mind having a conversation with me for like five minutes? Yeah. I would like to learn more about, you know, what you need and whatever. I want to learn more about this topic. And I think a lot of people are afraid to talk to somebody on the phone, whether that's like DMS or whatever. Yeah. There's like this generation of, of like, of up and coming adults that have never worked

[00:29:05] in person with anyone. And I'm finding like, seriously, I have several team members now who we saw them at our live event. They're like this. You're the first coworker I've ever met in person. And I'm like, okay, that's cool. Yeah. Like it's, it's wild. So I can, I can see how people may be afraid to have conversations, meet someone in person and like do those things. I think that's totally valid. Yeah. I'm laughing here a little bit cause I'm listening to you guys and all I'm thinking is I think I need therapy.

[00:29:33] Cause I'm like, all I'm thinking is like, I love giving value, but I'm so ashamed of like asking, you know, how doing the ass, the clothes. Right. And I'm like, I mean, to be honest, I think everybody needs therapy at some point. I mean, yeah. 100%. Therapy. Therapy is good. So FUNZI, I would like go like without going like, yeah, yeah. We're going to go there. We're going to do this. But like, seriously, I would go back to like what some of your money stories are. Yeah. Right. So for example, 100%. Yeah. We've reviewed those. We've gone, we've cried on the show over those.

[00:30:04] It's going to get really dark really fast. Yeah. Yeah. So here, let me, let me, I wanted to add the therapy bit here for context for what I'm about to read you, right? This is a comment that my brother was talking about. I was very proud of that, that comment. So this is actually my belief, right? So I do believe this 100%. The challenge is when I'm having the conversation, I love helping, but then it's again, the, the, the, the close, right? The ask part.

[00:30:32] I don't know why I have such like a friction in there. So here's somebody left this on a, one of our podcast episodes with a guest that talks on sponsorships, right? She put, I really enjoyed listening to this and found it packed with valuable information, blah, blah, blah. That said, while his experience and knowledge are impressive, I was turned off when I checked out his website and course after what charging nearly 1500 is outrageous, especially knowing how hard it is for new creators starting out.

[00:31:01] Many of whom are struggling financially and lack experience or paid deals. Is this a point to see someone profit of, of beginners in this way when they likely understand those same struggles for it firsthand. So she put that on the, on the comment. So I went like trigger button. Where's the trigger button? We don't, I don't think we have a trigger. All of ours are very positive. Yeah. Yeah. So I went on like, you know, crack my fingers. Yeah.

[00:31:28] I started type keyboard wired mode, right? But like positive cure wire. No, no, no. Like, yeah. And I was like, here, what about colleges that charge 10 X or even a hundred eggs that that with no guarantee of anything, Justin's or that's the guess that we had YouTube channel has amazing resources. You can check out for free, but if you want more structure and support, it is totally reasonable and expected in my opinion to charge either.

[00:31:55] You invest your time and try to do everything on your own, or you invest in someone else's experience and results for the only shortcut out there. Wouldn't you want to be compensated for the experience for your experience and expertise? How different is that from being compensated in your job? In fact, the reason brands pay creators is because their expertise and assets, audience and or skills they have developed. Same as Justin. I'm not trying to be rude. I'm just encouraging a change of mindset around education. Marcus Aurelius.

[00:32:24] Of course I had to drop a little, a little Aurelius in there mentioned on his book meditations and to realize that his, that this education is the sort of thing on which one should spend lavishly. Finally, look at it as an investment. You're paying to learn a legit skill that has an upside for amazing results. You might pay $1,500 today, but what if tomorrow you close a $5,000 deal? $10,000 deal. I personally know people that work with Justin that have made six figures from a single deal.

[00:32:53] Isn't that worth $1,500 bucks, right? Thank you. Thank you. Thank you. That's good. So like my belief, I truly believe that, right? I believe in education. I mean, I'm always trying to learn something, you know, like put a book in front of me about a topic that I'm interested. I'll buy it. You know, put a course. I'm like, oh, just buy it. Don't read it. You know, no, I buy it. I read it, man. You know, I'm like, I double in stuff. I love learning. I love education. So like, and I don't mind obviously high ticket.

[00:33:23] I believe too on paying the price. Yeah. Um, but again, when is my turn to make the offer, right? Not when purchasing necessarily like what to make the offer. I'm like sweating bullets, you know? And I'm like, oh my gosh, I don't know. These stories in my mind probably, you know, just kind of like creeping in. It's like, you're going to get rejected. I was like, no, you know? So I don't know. I'm curious about that. So number one, you have way more patience than I do because my response would have said,

[00:33:51] you're probably not his ideal client. Six words. That's it. That's all I would have said. But yes to all that you said. And that was a very thorough, well thought out response. Love that. And all of that is correct. My first business coach or business, actually the first coach I would say was a book that I bought by Marie Forleo. Everything is figureoutable. And I attended like her book launch call and all these things. I was a first grade teacher at the time.

[00:34:18] Bought the book, changed my life, decided to put in a resignation notice to my job. Nice. First program I ever bought though, to launch my own business. It taught me how to put my offer together. Taught me just some basic like principles of selling. Yeah. Was 2,500 bucks, I think. And I was a teacher. I was on a $36,000 a year salary. That's a big investment. I mean, that's almost 10% of your salary. I put it on a credit card. Yeah. I didn't have $2,000 saved up. I put it on a credit card. Yeah. Right? It was a different life, you know?

[00:34:48] Yeah. And if I had not done that, I mean, would I have been here? Maybe. Probably. But also probably not because since then I've invested in so many opportunities, so much mentorship and all those things. But it had to start with me being convinced of that first. A hundred percent. A hundred percent. So that's the first thing. Second thing, Fonzie, is if I have a question. If you didn't have Louise here. I'll be in the streets. I'll be. No. No. There's no way. No. There's no way. There's no way.

[00:35:15] I think that you would have to make, like, maybe there's a little bit of like, well. Too much reliance. Like, but it's okay. Like you counter your counterparts to one another. Yeah. I think from my point of view, when I'm having those conversations, I feel pretty safe because obviously we provide a service. Yeah. So I'm pretty comfortable with the team, with the, where the service is going. I feel comfortable with him. I'll, you know, as I'm like, I trust him because like he will have incredible conversations

[00:35:43] with our customers and, you know, the service, the product would look incredible. Right. My skill level is maybe a five. His skill level is like a nine. So like, okay, I can deliver, but I know like my backup is way better. Right. So like, I think that helps me personally to do that. And then also, you know, finding the team members to do that as well. Same thing. Right. We just got a sample from like a new show that we're doing and we're both like obsessed with the product that we got. And we're like, this is like our next tier, like service.

[00:36:12] Like I'm ready to go sell it because we feel so good about it. So I think like, to me, that helps me on his side. I don't know. Again, we got to figure that one out, but yeah. Yeah. So you're, so you're talking about the reliance on him, which I will be honest. I have felt, I have had that thought multiple times, you know, like, you know, am I too reliant on my brother sometimes, but I'm curious to see what, well, I don't necessarily think it's like too reliant.

[00:36:38] If that's the partnership that you have worked out, you know, I think only very few people can actually have a partnership in business. Right. And if there is a partnership, I don't agree. I don't, I don't personally, I don't agree with 50 50 because someone has to have like a majority say at the end of the day when we can't agree on something. That's my opinion. But yeah, I think that you go into partnerships because you both have unique strengths and you both have things that like you bring to the table, right? We all have our superpower. You asked me in my application, like, what's your superpower?

[00:37:08] And you came into this together because you're like, oh yeah, you've got the talent. Like you've got this, you know, you get this brain and you can put all these things together. And then you came and you're like, okay, well, like you actually get it out to market and you're the one that actually goes and sells this stuff. So you brought your superpowers together. So I don't necessarily think that it's like a weakness, right? Like if that's the agreement that you have with one another. Awesome. I do think that whenever your back is against the wall, though, there is an entrepreneurial like spirit that kicks in. Like there's a fire. There's like an extra gear that will kick in.

[00:37:38] And if like, if Luis was like, I don't know, couldn't sell, let's say he went mute and couldn't type. And like, he was like, oh, can't help you brother. Sorry. And like you had to sell. I think the two figure it out. Yeah. Well, no, 100%. No, you would figure it out. You would. Yeah. So part of the conversations that we have is like, we, I try to remember moments where we've been in those situations and we're like, we came better on the other side of it. Like one of them was our first investment, big investment was our first mastermind.

[00:38:07] And we, we paid $25,000 for this thing. I love that. That was, I quit my job in September, 2019. The agreement was, I needed enough money in the bank for a year to support me and Katie. Uh, that was half of that. Half of that was to the mastermind. I didn't tell her. Oh boy. And then we started. Oh boy. She, she knows now, but, um, the program started and they, they sold a ton. That was the first time that they did. And the bank froze the phone.

[00:38:36] So they couldn't collect. So we're like, whew. Okay. So they're delivering. Extra wiggle room. Yeah. So they started delivering the content. We're having these conversations. We're learning. We're like executing all this stuff. And then four months in, they're like, Hey guys, good news. We're gonna start collecting. And we're like, what? What? And it was like, literally like if they collected that month, we had no money for the rest of the month type deal. And that was one of those moments where it was like extra like gear. And this was like 2020.

[00:39:05] Um, but that was a birth of the service that we offer. And that was the birth of the podcast. And that was the birth of like what we built until now to be able to have this studio and to be able to have conversations with people like you and events and networking and blah, blah, blah, blah, blah. Right. That was the birth of it. And I think when it comes to like down the way we've, we've tried to figure this out. We're like, shoot. Like, are we just idiots that like, we have to like, can I get into that spot and not

[00:39:32] actually do it proactively because it tends to happen. It's happened a few times where it's like, Oh, we're back in that, like back against the wall moment. And now we got to perform. Yeah. Why don't we learn and do it proactively? Right. And it's the gaps are becoming, you know, I guess we execute better for longer now, I guess. Yeah. Yeah. That's good. So I guess we're learning, but yeah. The feast and famine. There's a cycle, the feast and famine cycle. Yeah. I'm curious. I want to, I mean, I love this obviously therapy, who doesn't like a good session of

[00:40:02] therapy, but appointment setting. Therapy over coffee. See, we were talking about the show earlier. Yeah. Online appointment setting, you know, that's where I'm curious. I was reading that on a, you know, the form that you share with us. I think it goes hand in hand with this. Something that I struggle with and I'm sure a lot of people struggle with is like, we actually were talking about on LinkedIn, the owner on the podcast. What was it yesterday? Two days ago. Yeah. Right. We had a guest. We were talking about LinkedIn. I was like, dude, I just hate, not hate, but it's like, I have so much friction with having

[00:40:33] to go on, like engaging everybody's comments and stuff. I was like, I don't want to do that. Like that's no, hire a VA. Hire a VA. Right. But, but then there's, what's the struggle with, cause we talked about this. Yeah. Like, I mean, just handing off your account to like a VA and like. Your problems are not unique. Yeah. Yeah. For me, I'm like, I don't know. Like, well, it's not the VS one time. Whatever. But my point is what online, let's say online appointment setting, right? For online businesses or services, right? Coaches, consultants, B2B.

[00:41:00] Like what are some of the good approaches, right? That you would train people on. Cause this is what you do, right? You train sales teams on this stuff and like you get them to execute. I might be secretly asking this question for us, bro. Yeah. I also want to go on coaching also. Yeah. No, that's really good. Okay. So online appointment setting. So again, think about it as having a conversation with someone and whether it's online or it's in person, I actually train, uh, outbound dialers. So I train appointment setters who are making cold calls.

[00:41:29] If I told you to pick up your phone right now and call a random stranger and pitch your services. That'd be wild. It would be wild. Right? We do it. We can do it. We can plug the phone in here. What? Yeah. So that's literally what I train people to do. And they look at me just like that. They're like, like almost want to like throw up a little. You want me to do what? Yeah. So, I mean, the whole point is though, is that you can't expect someone to buy something from you if they have no idea who you are. Yeah. Right.

[00:41:59] So a couple of things come to mind. Number one, put yourself in a place of discomfort every single day. What am I going to do today to make myself uncomfortable? Right. And so it's probably safe for us to not engage in the comments. One hundred percent. And really, I don't, I don't actually think that's valid. I don't think that you're not engaging because you don't want to be salesy. I think you're actually not engaging because you just don't want to block out the time to do it because it's mundane and it's not a challenge to you. That and also because I just feel like every time I just jump on social media, my, my whole

[00:42:28] brain first, I get distracted a lot. You know, like I'm like, Oh, I'm going to come in here to comment. Three hours later. I'm like, what am I here for? I forgot what I was here for, you know, and I'm like all over the place. I know. So just like consuming and seeing all the social media to like, he just personally doesn't do good. Just the type of like how I like recent things, you know, I start seeing other people, you know, and all this stuff. And I'm like inside talk, you know, I really don't like that. So that's, that's a little bit of a challenge for me, but you know, I know other people

[00:42:57] might be like, okay, I don't have the challenge. So, yeah. So I think whenever you log in to go comment, I think again, you could be looking at it as a transactional state too. So then the reason why you go scroll is because you actually don't really want to do it. Right. So a couple of things here at number one, you can outsource this totally. You can outsource this to someone else to do, but also again, everything's nuanced, right? It was like, Oh, flip side. Um, you could also think about it as hunt. Do I want to just be leaving like random kind of bland comments? Awesome.

[00:43:27] Looks great. So cool. Yep. You don't want to do that. Not at all. I think that people are actually jaded to that. I think in 2020, like the boom of the online entrepreneur, 2020, 2021, that was like the thing that you did. You go leave, you know, 50 comments a day. People engage back with you. You move it to the DMS. You have a conversation with them. You get them on a sales call. You pitch your service. Like that was kind of the flow of things. I think that people are actually very numb to that, especially if they're in the online course, creator coaching world, uh, info products.

[00:43:57] I think that people, they, they smell it out, right? They're like, yeah, I know what you're doing. Why are you leaving this comment? I don't know you. So I think it's important that we actually shift our approach instead of us trying to comment on 50 accounts today. Why don't I create content? That's so damn good that people want to come back and talk to me. So this comes back to saying the thing that is true to you, being different, doing all those things. So go create content that polarized people, go create content that make people say something back to you.

[00:44:26] That was stupid. His products are too expensive. Um, I don't like what you wore. I don't like that plant that's in that, in that video right there. Do the things that actually make people talk to you, become the salt after entrepreneur, the sought after whatever you are that you do make people come talk to you because content actually serves as the door to the conversation. So it's like, Hey, I, we're doing this podcast.

[00:44:51] We talked about X, Y, Z, and maybe we put like a strong hook on there that says, Lindsay says, um, outbound comments are dead. Yeah. And then people start, that's bullcrap. We do that. We have VA. But now we have people commenting, but you know what, that, what that did was it actually made people curious. So we have engagement. That's great for the algorithm, but now people are curious. Now they want to know more about this because now we've planted a seed that, huh? Maybe my approach isn't actually totally true. Yeah.

[00:45:21] Or the people that also we call them the silent watchers. Guys, I don't agree with the comments that are coming in and it's like, let me find out more about that. Yeah. It's happened before. Yeah. Yeah. I think that aligns more with, you know, my values too. I'm like the person I want to be. I don't really care too much of like what other people think about me, but I'm like the person I would feel with those shoes. Yeah, exactly. I'm wearing Birkenstocks for those. And socks.

[00:45:51] Socks and Birkenstocks. Yeah. That's a little chilly outside, you know? It's a little chilly outside. Also, my big toe nail is kind of effed up because of soccer. So just saying, you know, it's not, it's not a, it's not a pretty sight. Yeah. Close toes, shoes, rule in the studio. Let's get back to what we were talking about. Let's swing back in here. You know, I want to be a person more of death, you know, not like go wide and comment on everybody and whatever.

[00:46:19] I'm like, I like to, I think that that comment that I read in a way describes that, which is like, I like to go a little bit deeper in certain things, you know? And like, let me quote Marcos Aurelius on here. You know, I think it's a cool example. You know, I don't know why. Maybe I'm like romanticizing thinking and stuff like that in a way, you know? But I do like that, the depth. So I like that approach, right? The approach of like, I just be yourself and, and you know, like go deep into potentially

[00:46:48] starting the conversations rather than like, just go search and that hustling right there. I think that definitely aligns more with, you know, my values and what I, what I try to do. Um, I was actually thinking about the cold calling. Maybe we should do it. Maybe we should, we should do a cold call in here. My brother can definitely do it. Oh yeah. You totally funny story. When we started base bros, I had a job. I used to manage fitness studios, right? So we, there's this morning where we're like, okay, we're going to start calling all

[00:47:16] these restaurants because we're going to sell a social media service to restaurants. We're the victims of Tai Lopez at the time. Yeah. And, uh, so anyways, Fonzie is in his room with his headphones on and I'm like, okay, dude, I'm going to go work and make the calls and you know, let me know how it goes. He's like, good luck. Yeah. Uh, my goal at the gym was like, we will get leads and we'll call them every single day on call. They were like go to events, table events like that. That was like my day to day. And I had to do a minimum 60 calls a day. Right. Which is by the way, not a lot.

[00:47:46] Um, anyways, come back and still pace it. Like this is like eight hours later. It's pacing through the rooms. Like, how do you go, bro? I was like, I haven't made my first call yet. I made, I made like three, something like that. I made like a few. Still. Oh my, you had to make the calls? Yeah. I had to make the calls. Oh my God. I had a little like head. I had a little like head. Cause you had to go to work, work. Yeah. I had to go to work, work. And then I came back at the end of my shift and I was like, how did it go? Like, can we like pick it up back up? I'll help you. Like, yeah. Like whatever.

[00:48:16] I will say, I will say though. Have you made the calls yet? I don't know. But, uh, I mean, I made some calls. Eight years later. I will say the first ever client that we had, it was a cold call that I did. I was. That is true. I did a cold call. The guy was like, sure, you can come to a restaurant and we can talk. Like, and then it was one of those three calls. Yeah. You know, it's work. Yeah. Yeah. We've heard. I have to send it to you, but there's like this Italian dude that like coaches on cold calling and like opening up cold calls and he's hilarious.

[00:48:45] And he records himself showing the thing and like the whole audio. And it's like, I'm showing you how to do it. And so he trains cold callers inside of companies. Yes. Yeah. It's incredible. I think I've seen you a couple of clips. All right. So I feel like we're deviating so much, but I love it. This conversation is so good. It's so good. I was going to say like cold calling could be, we could do a cold calling challenge one day. I'm down, you know, whatever. I'll get rejected and depressed, but it's okay. I'm kidding. We're starting a new vlog. Weekly vlog. Weekly vlog. Call call. Yeah. No, no, no, no.

[00:49:15] That will be one of the episodes. Oh, okay. Yeah. Makes sense. Makes sense. So I'm curious on like, you get a list of numbers, right? There's plenty of services out there that you can go on like sort or whatever, or like sales navigator, I'm guessing from LinkedIn. And then you just like pick up the phone and start calling people. Yeah. Yeah. You can do it manually. You can plug it into a CRM. I think that you just have to start with the first call though. How scary. Right? Like you just have to do the first one, but I actually want to circle back to what you were saying about your content. Yeah.

[00:49:42] Um, and how you said that was more of your approach to go deeper. So in your content, does it reflect the level of depth that you had in that comment? What do you mean? Like the content that we left? Oh, my regular content. Does it reflect the level of depth to it? Does it reflect the level of depth to it? I like to think yes, but at the same time, majority of the content is like clips from the podcast, you know? So I do think a lot of stuff like gets out of context when you clip, you know, 30 seconds,

[00:50:11] 60 seconds from a full on our conversation. Like there's a lot of stuff that is not going to make it. Especially with, I mean, in the podcast. Yes. In the podcast, we dive in, right? Like that's our main, like we go there, we go deep. Like whenever we have you felt we've have depth in this conversation. Oh, absolutely. Let's go. Therapy. A hundred percent. So like that, that's like the main form of content that we create. Right. Then what happens is we have the clips that is, it's turning to more of a brand awareness. Like every time we go to an event, the reaction is like, we see you guys everywhere. Like all the time.

[00:50:40] And that's like, it keeps us in their feeds and their eyes. But as far as like the layer of like, this is my personal content on my personal take on this, for example, we've done it here and there is not consistent. Okay. Right. So like, that's a layer maybe that I'm not going to experiment with and try. I'll say, I think the, the reason, at least in the last year, the self reflection, you know, and the conclusion that we got to was lack of bandwidth, you know, cause we're still kind of still in the weeds in the business. Right.

[00:51:09] We do a lot of the film, a lot of the stuff. Right. And like creating does take a lot of energy. Right. I wake up every day at 5am and send that newsletter to my email list. Right. And he's, he does it every single day. I see his emails every single day on my inbox. Right. So like, it does take a lot of bandwidth to do so. So either I start waking up earlier and start writing or, you know, who knows, but you know,

[00:51:38] there was some time actually where I was like, first thing in the morning I would do was just write the newsletter and we would like send it out and stuff like that. So that, that's another challenge. Here's another challenge for you. Wait, quick second. Here's another challenge for you. Wait, I like to jump in from like one thing to the other and not necessarily because I'm like chasing gold is just like, I do one thing and I enjoy it. And then I get bored. I was like, all right, cool. Next thing. And you know, a little bit of like ADHD is, I guess. Um, I haven't been tested or anything, but I think I kind of like self, uh, what's it called? Yeah.

[00:52:08] Yeah. I definitely self-diagnose myself. So I'm curious, like, cause I, the problem is like my soft talk is like, I'm like, I'm like, I know the consistency is key. Yeah. You get a stick for the longterm with one thing, but I'm like, Oh, but already kind of like did it. And like, it was fun for a moment, but I'm like, now I want to learn a different skill learning. You know, I want to go deep into a different thing. Right? Like how have you managed any of that? Have you had people on your team? Never seen that before. How do you deal with that stuff? A thousand more. Yeah.

[00:52:37] I mean, I'm not saying I'm unique, you know, I'm special, but. I know. Yeah. Yeah. No. Um, that is a case of entrepreneur ship, right? Like that is a case of just being like genuinely like, I want to follow my own path. I think everyone deals with that. Every, every client I've ever worked with every business owner, every creative creative, like that's what it is. You're not just a business owner. You're creative. You want to create shit that matters. Like you want to create something that means something to you.

[00:53:04] You want to create something that challenges it, that stimulates you mentally. So of course it makes sense. Right? Yeah. I also think that there is some upper limits sometimes that we can run into. So for example, let's say you've been running your newsletters consistently for, do you guys know that you have the same mannerisms? No, we're sitting down. We're like, we are brothers. You are brothers. Yeah. This is the same mother. Yeah. Let me, let me change it here. Yeah. Well, I feel so awkward now.

[00:53:34] It was just funny. You're both like two. Yeah. Yeah. Um, but you can upper limit yourself. Not awkward at all now. So you, now we're all distracted. We're self conscious. Like if you've been consistent doing something, if I cannot deal with you, have you been consistent? Is that different? Yeah. It is. And then you find yourself like you're about to hit like a new level of success. You'll actually back off from doing it again. Bro, stop. I'm not doing anything. I'm just listening. I'm literally engaged.

[00:54:04] I'm listening right now. I hope you at home are also laughing. At least saying something really important right now. Pay attention. So you'll actually back off from doing it though, because subconsciously your brain is like, if I keep doing this, I may actually fail even though I've been consistent. Hmm. So whenever you refuse to do the cold calls, it's called call reluctance. Yeah. When you experience call reluctance, it's if, what if I actually make the calls today and

[00:54:31] everyone tells me no, what if I actually do it? Now you're not consciously saying this to yourself, but subconsciously like that's, we stop ourselves from going all the way into something because what if I show all the way up and I still don't get the results that I hope for. So then what that, and like, we're going deep here, right? Yeah. This is like deep stuff. It's episode two material. Yes. Oh, should I pause? No, you're good. We can keep going. Yeah. We have to wrap up soon, but yes. Wrap it up. Debbie Downer. Yeah. Got it.

[00:54:59] So what happens though, is when we're hinging onto those results, it's probably because we're compensating for something else in our life, right? So I'm telling myself, well, I'm going to, I'm going to hold myself back. I'm not going to make the cold calls. I'm not going to put my content out there. I'm not going to share my real thoughts. I'm not going to say the price. I'm not going to do the thing that I committed to doing. I'm going to go do something else. Cause it looks fine. Right? The reason why I'm doing that. Well, if I show up and I did all those things and I failed, what would that mean about me? It would actually mean that I'm trying to compensate.

[00:55:27] I'm trying to get the result because maybe I have a fear that unless I achieve something, I'm actually not worthy. Hmm. Unless I make X amount of money, I hit X amount of money per month. I'm really actually not valid or enough, or I don't provide enough. Or maybe there's like this, this, this voice in the back of our head that tells us I've got to make up for all this stuff. So I've got to hit this result, which then in turn, I love goals, huge goals that are great. Awesome. Awesome.

[00:55:52] But what can happen is we actually hold ourselves back because if I go all in, I will fail. Oh my God. And then what? They're going to kick me out of the village. We're all just sophisticated animals. Yeah. Right. So they kick, if I fail, no one's going to like me. I'm going to be found out. They're going to kick me out of the village. And we're, we're, we were animals thousands of years ago. And so if I get kicked out of the village, then I die. Right. I can't survive without being liked and validated by everyone.

[00:56:19] So you see how our problems are actually a lot deeper than like, oh, I procrastinated or I get distracted. No, it's like so much deeper. Yeah. Right. And so you have to face those things head on and be like, okay, I'm going to push through this. I'm going to do it anyways. Maybe you set up routines for yourself. You set up coaching, you set up mentorship, you set up things in your life that are going to help you stick with that. Yeah. And, and you just push through it. Right. And it's like, well, Lindsay, I already knew that. I don't know what you're doing.

[00:56:47] But I think it's, it's, it's a habit. Yeah. It's a muscle. Where are we? Maybe I do care what people think about me. Yeah. That's the conclusion. I think we all do. Yeah. I mean, I want to be part of the village. You are in the village, man. You are in the village. You are in the village. You are. Uh, where can people find out more about you? Yeah. Where can they go? Where are the links that we put? You struggle with that question. I'm, I'm hungry, man. Like this was an early morning. He's like, we're getting, he's like, we're done with Fonzie. Now we're going to meet next.

[00:57:17] Yeah. So we're going to wrap this list. No, we do have a session that's starting in the studio soon. So that's why. But if we're, by the way, open doors, part two, part three, how many times you want, you know, you're welcome. Like regular shipping, Continent's Prophet Hall of Fame. Yeah. I'm going to throw out an idea. We should do an event together in Jack's, you know, do like an event together and you know, put a little curriculum in there. We have people that are here in Jack's that are amazing. If you guys heard it, it's official in-person event in Jack's. Let's go. Why did we do the same thing?

[00:57:47] Why? Why? Oh my gosh. Now I'm super subconscious of all of that. For the record, he's a younger brother. So he copies me. Yeah. But let's do it. I think it would be cool. And there's a lot of people here in Jacksonville that can definitely, you know, add some value in there. We can do something together. So I've actually kind of teased the idea of doing one in Amelia Island. So we could do it on the island. We could do it here in Jack's. Oh yeah. We could do multiple events. I like the sound of islands. I am so here for this. Yeah. An island sounds cool. Yeah.

[00:58:17] New land for entrepreneurs. Just saying, there's a lot of awesome people that work all around the world that they just live here. So we just need to bring it back. Bring it back home. Yeah. The one we need to connect with is Ed Milet. We need to get to Ed Milet here in Jacksonville. And candy. Candy. Yeah. Our first target was Lindsay and we made it. We made it happen guys. We made it happen. Let's share it with everybody. Your links. Where can people find you? Yep. Absolutely. So I'm most active on Instagram. Come find me. Lindsay. Badillo.

[00:58:46] B-A-D-I-L-L-O. Most active there. Come say hi. Say hi to me. Message me. Tell me what your favorite part of the episode was. Did you enjoy therapy today? Yes. Yeah. And just come right now. Yeah. Yeah. Yeah. Your social media is very entertaining. So for sure. We'll leave the link down below. So just scroll down and tap it and connect and send their message. Yeah. Awesome. This was amazing. My last question is why unreasonable for your podcast? Why not? Why not? Why? Why not unreasonable? I don't know.

[00:59:16] That's right. We had the cheers going on. Yeah. Well guys, with that said, thank you so much for tuning to the Contents Profit Podcast. Go ahead and follow the show in your favorite podcasting platform and on social media at the Vs Bros. Go. That is right. And Lindsay here, help you move one step closer towards your goal and make those cold calls. Please don't forget to share this episode. And of course, don't forget to leave a five star review. See ya. Bye, guys. Awesome. Bye, guys.