Mastering Content & Time Management in Podcasting with Joe Casabona

[00:00:00] How you doing man? So stoked!

[00:00:02] I'm doing well, how are you?

[00:00:04] It's been a hectic Friday man.

[00:00:06] For some reason everybody decided to record today.

[00:00:10] We've had a...

[00:00:11] Gotta get that last one in before September starts.

[00:00:14] Man, maybe, I don't know.

[00:00:15] It's like we had three sessions this morning

[00:00:19] and then tonight, tomorrow are coming.

[00:00:22] And they're like, we need them tomorrow

[00:00:23] and we're like, nope, you will get them next week.

[00:00:29] Or you can pay 200 bucks extra and we'll expedite it.

[00:00:35] No, I thought so.

[00:00:36] I'm super excited to finally chat man.

[00:00:40] What's going Joe?

[00:00:41] Likewise.

[00:00:42] Yeah, what's going on?

[00:00:43] Nice seeing you.

[00:00:46] Likewise.

[00:00:47] Did Brian respond to you, respond to back or not?

[00:00:50] You haven't heard anything?

[00:00:50] He has not yet.

[00:00:54] What Brian?

[00:00:55] Lou Brian.

[00:00:59] Communication is interesting.

[00:01:01] With him specifically, yes.

[00:01:04] Well anyways, they're supposed to record here later

[00:01:07] so I'll let them know for sure.

[00:01:10] But yeah, I don't know if you've checked out the show.

[00:01:12] If you haven't, it's okay.

[00:01:14] It's just chaos.

[00:01:15] Total chaos.

[00:01:17] Total chaos.

[00:01:19] Super...

[00:01:19] Yeah, no, I checked out...

[00:01:22] I was new in episode, I think a while back

[00:01:25] when we first talked about coming on.

[00:01:26] Cool!

[00:01:28] Super curiosity based.

[00:01:31] We can point the conversation in whatever direction you feel

[00:01:35] is better for you and your business.

[00:01:38] So obviously under the continuous profit.

[00:01:40] Last time we talked about doing the angle

[00:01:44] for this one being processes.

[00:01:46] Sweet.

[00:01:47] Yeah, and then maybe after a call

[00:01:50] we dig deeper into the sponsors and stuff like that.

[00:01:54] Maybe we can do another episode about that.

[00:01:57] Yeah.

[00:01:58] Oh yeah!

[00:01:59] Let's do it.

[00:02:00] Oh, that looked cool.

[00:02:02] Thanks.

[00:02:03] You got the lower thirds?

[00:02:04] I got some lower thirds

[00:02:06] and I think...

[00:02:07] I don't know if I set this page up yet.

[00:02:09] I did.

[00:02:11] If people go to

[00:02:14] podcastworkflows.com.

[00:02:17] They'll get like a free automation thing.

[00:02:20] They'll get database from me.

[00:02:21] Cool!

[00:02:22] Are you running this through eCamp?

[00:02:25] I am.

[00:02:26] Awesome.

[00:02:26] Wait, is it podcast or podcasts?

[00:02:31] Singular, podcast workflows.

[00:02:33] Or workflows.

[00:02:35] I put in...

[00:02:38] Awesome.

[00:02:39] I'm gonna put on the notes here real quick.

[00:02:42] Cool.

[00:02:43] Awesome.

[00:02:44] Alright, well I think on our end

[00:02:45] I think that's good.

[00:02:47] We have the notes here.

[00:02:49] Do you have any questions on your side?

[00:02:50] We're recording locally here too,

[00:02:52] so the final product is gonna be a little bit different.

[00:02:56] You're gonna see Fonsey's boogers,

[00:02:57] but that's the only difference.

[00:03:00] You're gonna come on?

[00:03:01] We're gonna see your boogers

[00:03:02] with the cameras there.

[00:03:06] What do you mean by boogers?

[00:03:09] I don't know what you're talking about.

[00:03:10] 8K black magic or red...

[00:03:13] We wish, we wish.

[00:03:16] One of them is overheated in the last session,

[00:03:18] so we're like...

[00:03:19] Dang!

[00:03:20] We might be looking for new...

[00:03:20] We're like living in the adi-edge.

[00:03:23] Adi-edge, yeah.

[00:03:24] Going crazy.

[00:03:25] Sweet.

[00:03:26] Do you want me to record locally?

[00:03:29] I mean, sure.

[00:03:31] Sure, why not?

[00:03:32] That would be cool.

[00:03:32] Yeah.

[00:03:35] Perfect.

[00:03:36] He's like...

[00:03:37] He's ready.

[00:03:38] Five cameras set up.

[00:03:40] We're gonna get all the awesome angles.

[00:03:42] Cinematic, B-roll.

[00:03:43] Yeah, I do have...

[00:03:46] Do I have something back here?

[00:03:47] Do you have a slider?

[00:03:48] Yeah.

[00:03:49] Got a little...

[00:03:51] back camera behind me.

[00:03:53] Nice, nice.

[00:03:55] That's like the gaming streamer

[00:03:57] set up over there.

[00:03:59] I love it.

[00:04:01] Alright, well, let's get...

[00:04:02] Ronald and Gaby are super organic,

[00:04:03] and then Joe will do an intro

[00:04:05] right after that.

[00:04:06] But...

[00:04:07] Joe, welcome to Content Profit.

[00:04:09] We've been trying to get this in the books

[00:04:11] for a long time.

[00:04:11] The second that we connected

[00:04:15] Podmatch Elite,

[00:04:16] I was like, we need you in our life

[00:04:18] because time is of the essence, right?

[00:04:22] Especially if you have two kids like I do.

[00:04:24] Fun, so you experienced that

[00:04:25] at some point in your life?

[00:04:26] At some point.

[00:04:27] I'm like, give me more time!

[00:04:29] So, Joe, man, you're incredible.

[00:04:32] You're an expert in the podcasting field,

[00:04:33] especially on the...

[00:04:35] how it would be so effective with

[00:04:36] the processes and all this.

[00:04:38] And I think we can nerd out for like

[00:04:40] four hours straight.

[00:04:42] Just talking about this stuff.

[00:04:43] So, welcome to the show, man.

[00:04:45] I'm so stoked.

[00:04:46] Thanks, yeah.

[00:04:47] Thanks so much for having me.

[00:04:48] I'm excited to talk to you guys.

[00:04:49] Obviously, I love talking about this.

[00:04:52] You know, I have three kids.

[00:04:54] So, as you guys know,

[00:04:55] time is...

[00:04:57] time is of the essence,

[00:04:58] as you said.

[00:04:59] So, yeah,

[00:05:00] I'm really excited to nerd out about this.

[00:05:02] Yeah.

[00:05:03] So, I don't know if you have any comments, but...

[00:05:06] I mean, how about...

[00:05:07] How a lot of no's,

[00:05:08] because I've talked to Joe before, you know,

[00:05:09] we were like, yeah, let's just jump on

[00:05:11] a quick 15-minute conversation.

[00:05:13] And then 45 minutes later,

[00:05:14] we're like, this is awesome.

[00:05:16] You know, we have a book called

[00:05:18] With Him for ourselves.

[00:05:20] So, I can attest to Joe's expertise.

[00:05:24] But, you know, I don't...

[00:05:26] We'll probably dive back at some point

[00:05:28] into some of your story,

[00:05:30] but you've been podcasting for a while.

[00:05:31] 2012, right?

[00:05:33] That is OG status.

[00:05:35] You have been in the game

[00:05:37] for a very long time.

[00:05:39] And then 2016,

[00:05:41] you kind of like move

[00:05:42] and you decided to start another podcast.

[00:05:45] Because in a way,

[00:05:46] you kind of told me that you were also lonely, right?

[00:05:48] And you're like, you know,

[00:05:49] maybe podcast is like my way to meet...

[00:05:51] meet more people.

[00:05:53] And after that,

[00:05:54] you started kind of developing your processes.

[00:05:56] You know,

[00:05:56] you got like sponsorship

[00:05:57] even before you launched that podcast.

[00:06:00] So, I'm curious, right?

[00:06:01] From 2012, 2016,

[00:06:04] and obviously now, 2024,

[00:06:07] there's been a lot of changes, right?

[00:06:09] Lots of people coming into the industry.

[00:06:11] What has been some of the biggest changes

[00:06:13] you've seen in terms of how people

[00:06:16] have produced their podcast, right?

[00:06:18] From maybe 2012, which,

[00:06:20] I don't know, maybe was just...

[00:06:22] actually probably sticking a lot of technology together.

[00:06:25] And now you have a lot of tech that helps you.

[00:06:27] But I feel like a lot of people

[00:06:29] are extremely overwhelmed with the processes.

[00:06:31] And they still take a long time to do their thing.

[00:06:33] So what is that contrast

[00:06:35] that you've seen throughout these ages?

[00:06:38] Yeah, I think there's been a few...

[00:06:39] but first of all, great question.

[00:06:42] I think there's been a lot of

[00:06:46] technological advances, obviously,

[00:06:48] because this is... we're talking 12 years here,

[00:06:49] but when I first started,

[00:06:51] the way that we would record

[00:06:53] is we'd get on a Skype call

[00:06:55] and we used this app

[00:06:58] called Ecamm... Call Recorder, right?

[00:07:00] Like, pour one out for Ecamm Call Recorder.

[00:07:01] And that's how we would do it.

[00:07:04] And I would...

[00:07:06] not in 2012, in 2012,

[00:07:08] it was basically just like me and my friends

[00:07:10] talking about things, you know,

[00:07:11] every podcast was like white guys talking about something.

[00:07:17] But in 2016,

[00:07:20] I had grown a little bit by then

[00:07:22] and I had gone on a few podcasts

[00:07:24] where they had me use QuickTime

[00:07:27] to record my side of the audio.

[00:07:29] So we would still get on Skype

[00:07:31] and we would use Ecamm Call Recorder as the backup,

[00:07:34] but I sent instructions to my guest

[00:07:36] on how to record their side of the audio

[00:07:39] so that we got that pristine audio.

[00:07:43] And now we don't really need to do that, right?

[00:07:45] We've got tools like Riverside,

[00:07:47] which we're recording in right now,

[00:07:48] and some other ones.

[00:07:51] I still always record a backup

[00:07:53] because I'm very worried about losing stuff,

[00:07:57] but...

[00:07:58] I mean, that's gotten so much easier

[00:08:01] both for podcasters and guests, right?

[00:08:03] They don't have to manage as much as that.

[00:08:05] And then similarly,

[00:08:07] there has been this explosion of...

[00:08:11] I'll call them no-code tools, right?

[00:08:13] I was a developer in a previous life.

[00:08:15] My first podcast or my second podcast, I guess,

[00:08:18] my flagship podcast will say

[00:08:20] was me talking to fellow developers

[00:08:23] for a long time

[00:08:25] and I wrote a bunch of my own code

[00:08:28] for my first podcast website

[00:08:30] to do some things automatically.

[00:08:32] But now there are tools like Zapier

[00:08:34] and Make and...

[00:08:36] even, like, Notion and Airtable

[00:08:38] have their own built-in automations, though.

[00:08:40] I wouldn't call what Notion has built in

[00:08:42] automation tools, right?

[00:08:46] The fact of the matter is that we can do a lot more

[00:08:49] without having to write and support code.

[00:08:52] Dude, do I send some beef with Notion out here?

[00:08:56] Yeah, totally.

[00:08:58] I am a lover number one of Notion.

[00:09:00] Just so you know, by the way, I love it.

[00:09:03] I'll tell you, I love Notion.

[00:09:05] This is like...

[00:09:06] So I left Airtable for Notion

[00:09:10] because I thought that Notion had better

[00:09:14] or maybe more user-friendly tools for teams

[00:09:17] and, like, my VA is getting in there,

[00:09:19] right? My editor gets in there sometimes.

[00:09:23] But I loved Airtable's automation tools.

[00:09:29] They were actual automation tools.

[00:09:32] Notion rolled out something

[00:09:34] that they called automation and then decided, like...

[00:09:38] Oh, wait, AI is a thing, so...

[00:09:40] So they moved to AI real quick, yeah.

[00:09:42] Yeah, yeah, and it's like...

[00:09:45] I don't...

[00:09:46] Okay, for example, can I soapbox here for a minute?

[00:09:49] Yeah, absolutely.

[00:09:51] We'll do, like, a Tex-o...

[00:09:55] Alright, Tex-o.

[00:09:59] Joe's Kvech Corner over here.

[00:10:04] So I have two Airtable...

[00:10:07] Or, I'm sorry, two Notion databases, right?

[00:10:10] One is my CRM, right,

[00:10:12] where I manage all of my leads for people

[00:10:14] who are coming in through my coaching form.

[00:10:16] I have another one for current coaching clients,

[00:10:19] and that's where I put their notes in all of our videos,

[00:10:23] and I usually share that with them.

[00:10:25] When I mark somebody as, like, one or converted to client,

[00:10:30] I change their status in the CRM Notion database.

[00:10:35] I would love if their information got copied over

[00:10:39] to the current coaching client Notion database,

[00:10:42] but you can't automate anything with dynamic information.

[00:10:48] So, like, you have to, like, hard-code everything,

[00:10:51] which means that if, you know, if I said,

[00:10:55] um, Luis converted,

[00:10:57] I'd have to hard-code your name, right?

[00:11:01] And then if I did it again for Fonzie later,

[00:11:03] it would still be Luis's data going over there.

[00:11:06] And I'm just like, this is...

[00:11:07] So I had to build a Zapier...

[00:11:09] Inside of, yeah.

[00:11:10] Like, inside of Notion.

[00:11:12] Yeah, I had to build a Zapier's app

[00:11:14] to connect two Notion databases.

[00:11:17] If I have to do that,

[00:11:18] you don't have automation tools built in.

[00:11:20] If I can't even connect Notion to Notion.

[00:11:24] Come on, come on, mark from Notion.

[00:11:26] Help us out.

[00:11:26] Don't worry. We'll make sure to clip this

[00:11:28] and send it to them so they get their stuff together.

[00:11:32] Joe, I love this, right?

[00:11:34] Because I think we have six levers, right,

[00:11:37] that we've been talking about it all the time.

[00:11:39] And the last one is operations, right?

[00:11:41] When people get into content creation in general,

[00:11:43] like they...

[00:11:44] The perception that we capture for a lot of people

[00:11:47] starting here in the studio or in general

[00:11:49] is like, I just turn the camera on

[00:11:51] and I say my message, right?

[00:11:53] But then there's a aftermath of that.

[00:11:56] It's like, okay, if I need to edit this clip,

[00:11:59] what do I edit the thing?

[00:12:00] What do I manage the volume of the content

[00:12:02] that I'm creating?

[00:12:03] Where is this saved?

[00:12:05] Where do I transfer it?

[00:12:06] If I hire a team, where does that go?

[00:12:08] And all these things, right?

[00:12:10] That people don't even imagine

[00:12:12] at the second that they just want to

[00:12:14] put their message out there, right?

[00:12:15] Like for example, we have people just starting today.

[00:12:18] An amazing couple.

[00:12:20] And one of the initial questions is like,

[00:12:22] why do I worry my episode?

[00:12:23] You know, if I'm doing two episodes in a row,

[00:12:26] do I change t-shirts?

[00:12:27] That's a worry, right?

[00:12:28] But then it's like, okay, I get the files.

[00:12:30] Well, now what?

[00:12:31] And then if we're not technologically inclined,

[00:12:33] it might be a little bit of a learning curve, right?

[00:12:36] And all these things.

[00:12:37] And I think you and us specifically,

[00:12:39] I've been around project management tools

[00:12:42] for a long time, from base camp to Monday

[00:12:44] to trailer to notion to whatever you call it.

[00:12:48] My project management tool is

[00:12:50] whatever piece of paper I have in front of me.

[00:12:53] Yeah, they're, I know Fonsi with his pen.

[00:12:57] It's like, hold on, I think that's in

[00:12:59] book number seven.

[00:13:02] But, you know, that obviously helps out a lot,

[00:13:04] but it also can be very, very, very overwhelming

[00:13:07] for a lot of people.

[00:13:08] I know when we first started with the volume

[00:13:10] of content that we produced,

[00:13:12] not only for the show, but for the agency, right?

[00:13:14] We almost like invented like a language,

[00:13:17] like a code system to be able to find,

[00:13:20] name every single piece of content.

[00:13:22] And he has an original name

[00:13:24] and it was like something that we had to teach the team.

[00:13:26] But we came up with it based on other systems

[00:13:28] that we've seen.

[00:13:29] So a lot of people don't want to go through that, right?

[00:13:32] And that's why sometimes they go to YouTube

[00:13:33] like, okay, all this process, all these steps

[00:13:36] that maybe I don't see ahead of time.

[00:13:39] Somebody like Joe can help us out.

[00:13:41] So with that in mind,

[00:13:43] what are some of the,

[00:13:43] some of the, I guess, friction points

[00:13:46] or things that people need to start looking

[00:13:47] if they're getting into creating consistent content,

[00:13:51] right?

[00:13:51] Because today, I believe

[00:13:53] every single company entrepreneur has to create

[00:13:57] and control their message online.

[00:14:00] And that has to be supported

[00:14:01] with a solid system on the back end, right?

[00:14:03] It's not just like, oh, I keep my videos in my phone

[00:14:06] and that's it.

[00:14:07] It has to be something that's solid,

[00:14:08] that's set up for growth,

[00:14:10] that's set up for a team down the road.

[00:14:11] What are some of the initial recommendations

[00:14:13] that you can share?

[00:14:17] Yeah, the first thing I would say

[00:14:18] is make sure you're keeping track

[00:14:20] of this stuff somewhere, right?

[00:14:22] Because I think one of the things

[00:14:25] that kills consistency

[00:14:27] is sitting down at your keyboard

[00:14:29] or at your microphone

[00:14:31] and having no idea what you're going to write about

[00:14:35] or talk about that day.

[00:14:37] And so the first thing that I do

[00:14:39] or the first thing I made sure I set up,

[00:14:41] which is also really low barrier to entry

[00:14:44] because we all have phones now,

[00:14:45] is an easy way for me to capture ideas

[00:14:48] no matter where I am.

[00:14:50] And so like I have,

[00:14:52] you know, I have like a note,

[00:14:53] I have the notes app,

[00:14:54] but I also use the action button on my iPhone

[00:14:58] to bring up an app called Whisper Memo

[00:15:00] which allows me to just kind of like

[00:15:01] word vomit into it

[00:15:04] and then it transcribes it using AI.

[00:15:06] And so anything like that

[00:15:08] and I think the voice is really important

[00:15:10] because I'll get ideas

[00:15:13] in the shower or in the car

[00:15:15] or when I have

[00:15:18] children on me

[00:15:19] or I'm cooking dinner or something

[00:15:22] and I don't want to lose that, right?

[00:15:24] In fact, this morning

[00:15:26] I'm the home and school association president

[00:15:28] for my children's school

[00:15:29] and one of the things I have to do

[00:15:31] is give a speech at back to school night

[00:15:35] and I was thinking about

[00:15:37] what story am I going to open up with?

[00:15:39] I don't really know this audience that

[00:15:41] I mean we're all parents

[00:15:42] and no joke in the shower

[00:15:45] like it all came

[00:15:47] like the entire like first third

[00:15:50] of the speech came to me

[00:15:54] and so I like I shouted half of it into my phone

[00:15:58] and then you know when I was ready

[00:16:00] and could sit in front of a computer

[00:16:03] I typed out the first part of my speech

[00:16:07] and I think if I didn't have

[00:16:08] a good system in place I would have lost it

[00:16:10] I would have sat down in front of a Google Doc later

[00:16:12] and been like oh no

[00:16:14] what was the story, what was the point

[00:16:16] I was trying to make so

[00:16:17] I think if we're trying to figure out

[00:16:19] like a good system starting point

[00:16:21] some place to capture your ideas

[00:16:25] is low hanging fruit

[00:16:26] because you can use whatever's on your phone

[00:16:28] that's right

[00:16:30] how many, is that why all your notebooks are wet?

[00:16:33] I could take a note in the shower

[00:16:35] but I need a waterproof notebook

[00:16:37] now actually shout out to

[00:16:40] lacy.io

[00:16:41] that's the one I use I love that

[00:16:44] that tool

[00:16:46] they have

[00:16:47] I think you would love it

[00:16:48] honestly Joe

[00:16:49] I think you would absolutely love this tool

[00:16:51] and you

[00:16:51] they have kind of like what you just mentioned

[00:16:53] an app on the phone where you just tap it

[00:16:55] and you can easily type down your idea

[00:16:58] or do a voice note

[00:16:59] and it transcribes it for you

[00:17:00] and then it sends it back to

[00:17:03] your computer

[00:17:03] and the whole thing is on context switching

[00:17:06] because a lot of people when they have an idea

[00:17:08] when they're working

[00:17:09] or they're consuming information

[00:17:11] and they find something interesting

[00:17:14] that they want to grab as an idea

[00:17:17] they have to close down the window

[00:17:19] go somewhere else

[00:17:20] open your notes type them down

[00:17:22] and that context switching kills you

[00:17:24] I'm a hard victim of context switching

[00:17:27] as soon as my attention goes somewhere else

[00:17:30] like I've lost track of whatever I'm doing

[00:17:33] so

[00:17:34] lacy just makes it super easy to

[00:17:37] just grab ideas without having to switch

[00:17:40] tabs or go anywhere else

[00:17:42] you just press a command on your computer

[00:17:43] a little box pops up

[00:17:45] you just write it down

[00:17:46] and it puts it in your inbox

[00:17:49] inside of the app

[00:17:50] it's pretty cool

[00:17:51] I think about a year ago

[00:17:53] I watched this video of Ali Abda

[00:17:55] and he was like his reading system

[00:17:57] how he collects ideas from

[00:17:59] how he reads

[00:18:00] and he was like this collage

[00:18:02] of five different apps

[00:18:04] that all talk to each other

[00:18:05] and then it was populating on a notion database

[00:18:09] and following that video

[00:18:10] I went into like

[00:18:11] I think you've showed me that video

[00:18:12] and then I recreated the same system

[00:18:15] for me

[00:18:16] but then

[00:18:17] it was super interesting because

[00:18:20] I had to adapt my consumption

[00:18:23] to what he was saying in the video

[00:18:24] like my consumption was not the same

[00:18:26] as his consumption

[00:18:27] I listened to a lot of books

[00:18:29] he was like reading on his tablet

[00:18:33] on a different app that I was not used to

[00:18:36] and he was like man I have to adapt that

[00:18:38] so that for me was friction point

[00:18:39] so one point of caution

[00:18:41] if you're going to start looking into this type of things

[00:18:43] is start recognizing too

[00:18:44] like how do you consume information

[00:18:46] like I watch a lot of YouTube videos

[00:18:48] on Lazy for example

[00:18:50] like I liked it

[00:18:51] because you can put the YouTube video in there

[00:18:53] and it will give you a summary of things

[00:18:54] and you can comment on that

[00:18:56] or you can clip a different part of that video

[00:18:58] and it's super interesting

[00:18:59] so it's like how do I consume

[00:19:01] that information for podcasts

[00:19:03] I use an app called Snipped

[00:19:06] and if you listen something

[00:19:07] who told you about that app too

[00:19:09] you bro

[00:19:09] that's right

[00:19:11] we're always on research mode

[00:19:12] and then you're listening to a podcast

[00:19:14] and let's say there's an audio byte

[00:19:16] that you really like

[00:19:17] that you're like oh man

[00:19:18] I want to comment on this later

[00:19:20] you can just by a press of a button

[00:19:22] it will snip it

[00:19:23] and then you can zap that

[00:19:25] into whatever application

[00:19:26] you have for project management

[00:19:27] so that data collection system

[00:19:29] is super interesting

[00:19:30] it's cool

[00:19:31] it's really cool because they're like

[00:19:33] oh I remember

[00:19:34] you know so and so

[00:19:35] Joe said this on his podcast

[00:19:37] we can use that as part one of the episode

[00:19:40] that we're going to record today

[00:19:41] and that removes so much friction

[00:19:42] from the creation process

[00:19:44] so leaning on these tools

[00:19:45] and recognizing how do you consume content

[00:19:48] and how do you

[00:19:49] you know collecting your head

[00:19:51] is so important

[00:19:52] and I think that's something

[00:19:53] that people don't realize

[00:19:55] when they start creating

[00:19:56] because they'll have like five different ideas

[00:19:58] that they have in their head

[00:19:59] for like a year

[00:19:59] that they want to put out

[00:20:00] and then when they put it out

[00:20:01] they're like oh

[00:20:02] yeah

[00:20:03] what else

[00:20:04] well that's like you know

[00:20:05] I get a lot of pushback

[00:20:06] when I say like have a good

[00:20:08] like my goal

[00:20:09] my stated goal for idea capture

[00:20:11] is I want to be able to

[00:20:12] shout into a room

[00:20:14] and have the idea captured

[00:20:16] like no matter where I am

[00:20:19] and I get a lot of pushback

[00:20:21] that's like well if it's a good idea

[00:20:22] it'll come back to me

[00:20:23] and I'm like no it won't like

[00:20:25] this could be like

[00:20:26] you could be like

[00:20:27] what if you were

[00:20:29] I got the idea from my podcast

[00:20:31] on my honeymoon

[00:20:32] and we were in Italy

[00:20:35] and we had to like

[00:20:36] log into a hotel

[00:20:37] Wi-Fi

[00:20:38] and it was like a .it

[00:20:40] domain

[00:20:40] and I was like oh hey

[00:20:42] I wonder if like

[00:20:42] how I built .it

[00:20:44] exists

[00:20:44] like is purchased

[00:20:45] and I bought it right there

[00:20:47] like your idea

[00:20:49] could be so contextual

[00:20:51] or a story that happens

[00:20:53] to you that

[00:20:55] you may want to

[00:20:56] recount like a year from now

[00:20:57] right

[00:20:58] going back to my HSA speech

[00:21:00] I'm telling a story from

[00:21:02] second grade

[00:21:02] like I'm gonna make an admission

[00:21:05] to this group of people

[00:21:07] that I haven't admitted

[00:21:08] to that many people

[00:21:09] about like how weird

[00:21:11] I was in second grade

[00:21:12] and like I just like

[00:21:14] you know one day

[00:21:15] that story came back to me

[00:21:16] and I put it in my

[00:21:16] like the stories folder

[00:21:18] of my notes at

[00:21:19] because I was like

[00:21:20] oh this could be

[00:21:21] an interesting story one day

[00:21:22] so

[00:21:23] you know I think like

[00:21:24] thoughts, ideas

[00:21:26] dreams

[00:21:27] like you wake up in the middle of the night

[00:21:29] and you're like

[00:21:30] I'll remember that in the morning

[00:21:31] and then you're like

[00:21:31] I have no idea

[00:21:33] yeah

[00:21:33] right

[00:21:34] you're like oh I've

[00:21:35] all of that is so ephemeral

[00:21:36] you're like oh I have a good idea

[00:21:39] it's gone

[00:21:39] right

[00:21:40] yeah

[00:21:40] right

[00:21:41] so I'm curious Joe

[00:21:43] so because

[00:21:44] this could be a topic

[00:21:45] of itself right

[00:21:46] like capturing ideas

[00:21:48] organizing ideas

[00:21:49] and then

[00:21:49] it's not just about

[00:21:51] having a whole bunch of ideas

[00:21:52] because you need to use them

[00:21:54] for them to be effective

[00:21:55] right

[00:21:55] show your list of lazy of that

[00:21:57] you show me the other

[00:21:58] yeah I have a lot of stuff

[00:21:59] that I need to go through

[00:22:00] but I have a lot of stuff

[00:22:01] that is very organized too

[00:22:02] and

[00:22:03] I have

[00:22:04] I have

[00:22:05] parentheses

[00:22:06] because now I feel

[00:22:07] attacked in here

[00:22:08] you know so of course

[00:22:09] I need to

[00:22:10] I need to punch back

[00:22:11] I have a system

[00:22:12] I call it the idea system

[00:22:14] which is

[00:22:14] ID 8

[00:22:15] so within my

[00:22:16] note taking app is

[00:22:17] ID 8

[00:22:18] then draft

[00:22:19] then edit

[00:22:21] and publish

[00:22:21] and then archive

[00:22:22] so it's I pretty much go

[00:22:24] when I have an idea

[00:22:25] I put it

[00:22:26] for content specific

[00:22:27] I put it on the I

[00:22:29] idea

[00:22:30] and then I have my list of

[00:22:31] multiple ideas

[00:22:32] that I still haven't drafted

[00:22:33] but I have them in there

[00:22:34] then I have my draft section

[00:22:36] which is the ones

[00:22:37] that are 80% complete

[00:22:38] right there

[00:22:39] 80% complete

[00:22:40] about

[00:22:41] that I could publish

[00:22:42] them like that

[00:22:42] if I wanted to

[00:22:43] they're on my draft page

[00:22:45] and then

[00:22:46] on my edit and publish

[00:22:47] are the ones

[00:22:48] that I do

[00:22:49] editing before

[00:22:50] publishing them

[00:22:52] and then

[00:22:52] once I put

[00:22:53] usually

[00:22:54] E&A

[00:22:55] edit

[00:22:55] publish and archive

[00:22:57] I do it in the same

[00:22:58] in the same take

[00:22:59] because once I edit them

[00:23:00] I see if they're good

[00:23:01] I publish them

[00:23:02] if they're still on edit

[00:23:03] that means I haven't

[00:23:05] published them

[00:23:05] but I already did the editing

[00:23:06] and I'm just coming back

[00:23:07] to kind of like re-read it

[00:23:08] and then once I publish

[00:23:10] I just put it in archive

[00:23:11] and that's it

[00:23:12] right it's kind of

[00:23:13] like that four step

[00:23:13] process

[00:23:16] close parentheses

[00:23:16] so Joe

[00:23:17] what I wanted to mention

[00:23:18] was

[00:23:19] you know

[00:23:20] we can talk about it

[00:23:21] all day long

[00:23:22] and that's part of the process

[00:23:23] at first

[00:23:23] one of the important processes

[00:23:24] that people need

[00:23:25] to set up

[00:23:26] what would be

[00:23:28] the next critical process

[00:23:30] that you see

[00:23:31] that most people

[00:23:32] need to take action on

[00:23:34] again to get their time back

[00:23:36] yeah great question

[00:23:38] yeah so

[00:23:38] okay so let's say

[00:23:39] you've got your idea

[00:23:40] process down

[00:23:41] let's say this

[00:23:41] now it's time to

[00:23:44] organize

[00:23:45] and keep track

[00:23:46] of your episodes right

[00:23:47] so this is

[00:23:48] I mean specifically

[00:23:48] for podcasting

[00:23:49] for me

[00:23:50] but this could be

[00:23:50] YouTube videos

[00:23:51] it could be articles

[00:23:52] whatever

[00:23:53] you want to know

[00:23:54] because

[00:23:56] if you're just like

[00:23:57] recording and putting out

[00:23:59] an episode in the same week

[00:24:01] you're going to fall behind right

[00:24:03] this is

[00:24:04] you need to get ahead

[00:24:06] and if you're getting ahead

[00:24:07] it means you're recording

[00:24:08] multiple episodes

[00:24:09] and scheduling them

[00:24:10] which means you need to know

[00:24:11] where each of those are

[00:24:12] in the process

[00:24:13] this is one of the reasons

[00:24:14] I like notion so much

[00:24:15] for this

[00:24:16] like air table was

[00:24:16] really good again

[00:24:17] but like

[00:24:18] air

[00:24:19] notion

[00:24:20] I find

[00:24:21] has

[00:24:22] like better note taking

[00:24:24] for each record

[00:24:25] or row

[00:24:27] but

[00:24:27] I have in my planner

[00:24:29] you can use whatever

[00:24:30] you want

[00:24:31] Trello, notion, air table

[00:24:33] whatever click up

[00:24:34] whatever

[00:24:35] whatever works best for you

[00:24:36] not paper

[00:24:38] not paper

[00:24:39] you can't

[00:24:40] you can't automate paper

[00:24:41] right

[00:24:42] I think like

[00:24:43] I'll tell you

[00:24:44] I've got like fountain pens

[00:24:45] within arms reach

[00:24:46] right

[00:24:47] I love pen and paper

[00:24:49] I will say Ryan Holiday

[00:24:51] would argue

[00:24:53] that statement

[00:24:54] Ryan Holiday can't say

[00:24:57] on Monday

[00:24:58] I was like Fonzie

[00:24:58] can you please bring

[00:24:59] you know the batteries

[00:25:00] for this camera that we need

[00:25:01] and I'm like yeah

[00:25:02] I'll bring them later today

[00:25:03] I'm sure he wrote it down somewhere

[00:25:05] No I have not

[00:25:06] that's why

[00:25:06] sure you say that

[00:25:08] and then to his like

[00:25:08] hey Fonzie we're still

[00:25:09] waiting for those batteries

[00:25:10] so dang it

[00:25:11] so anyways

[00:25:12] anyways

[00:25:13] I'm team Joe right now

[00:25:14] I'm team Tech

[00:25:16] I love it

[00:25:17] I got paper

[00:25:18] all around me

[00:25:19] but I gotta put it right

[00:25:21] I'll tell you what

[00:25:22] I went to podcast movement

[00:25:23] I had a little notebook with me

[00:25:25] because I don't like being

[00:25:27] on my phone during talks

[00:25:28] and stuff like that

[00:25:29] writing notes

[00:25:29] I

[00:25:30] that notebook is somewhere

[00:25:33] I know I wrote down

[00:25:35] some good ideas

[00:25:36] and I

[00:25:37] follow up some people some names

[00:25:38] yeah I'll never

[00:25:39] like hopefully

[00:25:41] you didn't go through the wash

[00:25:43] right

[00:25:43] true

[00:25:44] so

[00:25:46] so I think you want to have

[00:25:47] a central place

[00:25:48] on your computer

[00:25:52] to organize all of these things

[00:25:53] because you can track status

[00:25:55] you can easily pass

[00:25:57] things off to your team

[00:25:58] and you can automate

[00:26:00] right so

[00:26:00] when I change the status

[00:26:03] of one of my episodes

[00:26:05] from

[00:26:07] recorded

[00:26:08] to needs editing

[00:26:09] my editor gets an email

[00:26:11] and then my editor

[00:26:13] brings the episode back to me

[00:26:15] and the status changes

[00:26:16] to ready for schedule

[00:26:18] and my VA gets an email

[00:26:19] so

[00:26:21] a lot of this stuff

[00:26:22] I set these systems up

[00:26:23] and now

[00:26:24] after I record the intro

[00:26:27] I don't see that episode again

[00:26:28] my editor gets it

[00:26:30] he makes the video

[00:26:31] he makes the audio

[00:26:32] we've been working together

[00:26:34] for a long time

[00:26:35] so I don't

[00:26:36] need to check

[00:26:37] what he's doing

[00:26:38] I trust him

[00:26:38] and then my VA

[00:26:40] gets the email

[00:26:42] and she schedules it

[00:26:43] and the next time I see the episode

[00:26:45] is when it's in my podcast feed

[00:26:47] I'm like oh yeah hey

[00:26:48] that's the episode I expected

[00:26:50] to come out today

[00:26:50] based on my planner

[00:26:52] I love it

[00:26:54] I think

[00:26:56] for all the do-it-yourselves

[00:26:58] there

[00:26:59] once you start going through

[00:27:01] that

[00:27:01] rabbit hole I guess

[00:27:03] it has no end

[00:27:05] to the point that

[00:27:06] on my side

[00:27:07] I've thought

[00:27:08] what is a system

[00:27:10] that I can literally record

[00:27:11] from my phone or my device

[00:27:13] something that I said

[00:27:15] video

[00:27:16] and then you press a button

[00:27:18] and then

[00:27:18] it gets processed and published

[00:27:20] obviously it might be

[00:27:21] minimum editing

[00:27:22] but it could happen

[00:27:23] there are tools there

[00:27:24] that it could potentially happen

[00:27:26] maybe that's a cool experiment

[00:27:27] that we can do with you Joe

[00:27:28] where hey

[00:27:29] I need to publish

[00:27:31] I've had this concept

[00:27:32] of the 4am podcast

[00:27:35] something that has

[00:27:36] me personally

[00:27:37] helped me be consistent

[00:27:38] in general has been this show

[00:27:39] like we've done 500

[00:27:41] I think this is 518th episode

[00:27:43] right like

[00:27:44] other than living

[00:27:45] this has been the most consistent

[00:27:47] thing that we've done

[00:27:48] in our lives right

[00:27:49] and it's like okay

[00:27:49] and there's certain elements

[00:27:51] that have helped us

[00:27:52] get to that point

[00:27:53] right like the fact

[00:27:53] that we love it

[00:27:54] the fact that there's a system

[00:27:55] behind that supports it

[00:27:56] that is organized

[00:27:57] like all these things

[00:27:58] that we've talked about

[00:27:59] earlier but right

[00:28:00] and then

[00:28:01] you know I'm like okay

[00:28:02] well I want to be

[00:28:03] able to be up at 4am

[00:28:05] and one of the factors

[00:28:06] that you know helped me

[00:28:07] do this show like that

[00:28:08] consistently has been

[00:28:09] make it public

[00:28:10] and publish something

[00:28:11] and it's like I notice

[00:28:12] that that's an element

[00:28:13] in my life

[00:28:14] that helps me do things

[00:28:15] when I say publicly

[00:28:17] that I'm going to do something

[00:28:18] and we go do it

[00:28:20] it's okay

[00:28:20] the 4am podcast

[00:28:22] but I don't want to edit

[00:28:23] at 5am

[00:28:24] I just want to

[00:28:24] say the thing at 4am

[00:28:26] and be up

[00:28:26] and do my thing

[00:28:27] and then

[00:28:27] press a button

[00:28:28] and then that gets

[00:28:29] published later that day

[00:28:30] or the next day

[00:28:31] how cool would that be

[00:28:32] right

[00:28:32] and it's just like

[00:28:33] as we dream

[00:28:34] as creators

[00:28:35] and the systems

[00:28:36] like then we can start

[00:28:37] diving in to make it

[00:28:38] more effective

[00:28:39] and I think a lot of people

[00:28:40] stop there

[00:28:41] maybe because it's lack

[00:28:42] of capacity

[00:28:43] overwhelm

[00:28:44] lack of slack

[00:28:46] you know or skill

[00:28:48] right

[00:28:48] so I think like people

[00:28:49] like you Joe

[00:28:50] that are there in the

[00:28:50] industry of the 4am

[00:28:51] from doing things like this

[00:28:52] I think it's super important

[00:28:53] to at least start

[00:28:54] the conversation

[00:28:55] I was like okay

[00:28:55] how come I make

[00:28:56] this process

[00:28:57] take me 3 hours

[00:28:59] how can I make it

[00:29:00] 1 hour

[00:29:00] right

[00:29:01] this process

[00:29:02] 1 hour

[00:29:02] how can I make it

[00:29:03] 30 minutes

[00:29:04] and then you're going to

[00:29:05] start gaining so much time

[00:29:06] back

[00:29:07] and it's going to be so

[00:29:08] effective that then

[00:29:09] you can move

[00:29:10] and make decisions

[00:29:11] that do more things faster

[00:29:14] yeah

[00:29:14] go ahead

[00:29:15] yeah go ahead

[00:29:16] I just want to agree

[00:29:18] whole heartily on that

[00:29:19] I mean you need to start

[00:29:19] somewhere

[00:29:20] yeah

[00:29:21] so okay

[00:29:22] number 2

[00:29:23] you mentioned

[00:29:23] organizing keep track

[00:29:24] of ideas

[00:29:26] and capture them

[00:29:27] right

[00:29:27] then from there

[00:29:28] keep track of the

[00:29:29] content itself

[00:29:30] right and then the process

[00:29:31] like what would you say

[00:29:32] step 3

[00:29:33] will look like

[00:29:33] after that is

[00:29:36] yeah I think

[00:29:37] so I think

[00:29:37] if we are talking to

[00:29:39] you know people who are

[00:29:40] making media

[00:29:42] higher an editor

[00:29:43] right

[00:29:44] again the number

[00:29:45] one thing I hear is like

[00:29:46] editing takes me so long

[00:29:47] and I'm like

[00:29:48] editing should take

[00:29:49] you 0 seconds

[00:29:50] right like

[00:29:50] someone else

[00:29:52] should be doing

[00:29:53] the editing

[00:29:54] and I know that's

[00:29:54] like a hard cost

[00:29:56] but

[00:29:57] you know they say

[00:29:58] for every

[00:30:00] it takes 4 minutes

[00:30:02] of post production

[00:30:04] for every minute

[00:30:05] of content

[00:30:05] so if you're recording

[00:30:07] a 25 minute

[00:30:08] nope that's

[00:30:10] bad math

[00:30:11] if you're recording

[00:30:11] a 15 minute episode

[00:30:13] it's going to take you

[00:30:15] an hour of post production

[00:30:16] right

[00:30:17] which means that

[00:30:17] if you're doing

[00:30:18] most people record

[00:30:19] closer to an hour

[00:30:20] we're looking at half

[00:30:21] a day on

[00:30:22] editing and post production

[00:30:23] like

[00:30:24] I am confident

[00:30:25] that my editor

[00:30:26] it takes him

[00:30:28] about half the time

[00:30:29] of the recording

[00:30:30] to edit

[00:30:31] because he has

[00:30:32] a system

[00:30:33] yeah

[00:30:34] right

[00:30:34] and then

[00:30:35] he uses

[00:30:36] descript I

[00:30:37] clap my hands

[00:30:38] when I need him to edit

[00:30:39] something so it's easy

[00:30:40] for him to find that

[00:30:42] but

[00:30:42] you know he has this whole

[00:30:44] process in place

[00:30:44] he has it dialed in

[00:30:46] I don't

[00:30:47] I don't need to be

[00:30:48] like oh man

[00:30:48] I breathed

[00:30:50] like too hard there

[00:30:51] right or like

[00:30:51] finding the right

[00:30:53] every time I try

[00:30:54] to use a noise gate

[00:30:55] it's either

[00:30:57] not aggressive enough

[00:30:58] or too aggressive

[00:31:00] I just

[00:31:01] I don't have that knowledge

[00:31:02] to like

[00:31:03] find the perfect

[00:31:05] noise gate setting

[00:31:05] for me

[00:31:06] or like the combo

[00:31:07] of noise gate

[00:31:07] and compressor

[00:31:08] my editor does

[00:31:09] yeah

[00:31:11] so like you

[00:31:12] so

[00:31:13] I would say

[00:31:14] the third step

[00:31:16] is going to look

[00:31:17] different for everybody

[00:31:18] but it is

[00:31:20] look at the things

[00:31:21] that

[00:31:22] eat up your time

[00:31:24] that are not inside

[00:31:25] your area of expertise

[00:31:27] and

[00:31:28] get them off of your plate

[00:31:30] yeah

[00:31:30] I can tell my brother

[00:31:33] wholeheartedly agrees with you

[00:31:34] because I can bet

[00:31:35] he doesn't have no idea

[00:31:36] what a noise gate

[00:31:37] or a compressor are

[00:31:38] okay

[00:31:39] well that

[00:31:41] yes

[00:31:42] once it taught me

[00:31:44] like these like

[00:31:44] four steps that I memorize

[00:31:45] and I do

[00:31:46] perfectly every single time

[00:31:48] and it comes out incredible

[00:31:49] he's like

[00:31:49] bro let me

[00:31:51] record this real quick

[00:31:52] right because

[00:31:53] he edited something

[00:31:55] like a while back

[00:31:55] for one of the clients

[00:31:56] and I'm listening to

[00:31:57] now like

[00:31:58] dude like

[00:31:59] this thing is not even level

[00:32:00] you know

[00:32:01] like the client

[00:32:02] but it sounds great

[00:32:03] I'm like clearly you know

[00:32:04] who the system guys is

[00:32:05] like the guy

[00:32:06] yeah

[00:32:07] the guest sounds a lot like

[00:32:08] here look let me teach you

[00:32:09] how to level this thing

[00:32:10] so I go on and he's like

[00:32:12] he's like a 60 year old

[00:32:13] putting his phone out

[00:32:14] and he's like

[00:32:15] let me record this

[00:32:16] like I remember it

[00:32:17] I recorded a loom

[00:32:18] a loom has a great tool

[00:32:19] that actually tells you

[00:32:20] step by step

[00:32:21] what happens in the video

[00:32:23] like you can create an SOP out of loom

[00:32:25] that's my operator mind

[00:32:27] going

[00:32:27] and I'm like this has got great

[00:32:29] SOP fancy thank you

[00:32:30] yeah it's funny

[00:32:31] but I do agree though

[00:32:32] I do agree as well as

[00:32:33] for hiring an editor right

[00:32:35] and it's not

[00:32:36] you said it's a cost

[00:32:37] or use more

[00:32:38] an investment right

[00:32:39] because again

[00:32:40] you're getting your time back

[00:32:41] and then it's not about

[00:32:42] well I'm getting my time back

[00:32:44] some people might

[00:32:44] but you know it's not

[00:32:46] I'm getting my time back

[00:32:47] to just go

[00:32:47] and lay down at the beach

[00:32:48] like you as a

[00:32:49] running your business

[00:32:50] you're gonna be

[00:32:51] I'm getting my time back

[00:32:52] to do revenue relating activities

[00:32:55] potentially right hopefully

[00:32:57] getting on phone calls

[00:32:59] working with clients etc

[00:33:00] so it is an investment

[00:33:04] right and so you asked me earlier

[00:33:06] to like what has changed

[00:33:07] I focused on the technology

[00:33:09] something else that's changed

[00:33:11] that actually Sarah Keeney

[00:33:12] mentioned in an interview

[00:33:13] with The Guardian recently

[00:33:15] is that

[00:33:16] the competition

[00:33:17] is so much more stiff now

[00:33:21] than it was in 2014

[00:33:24] 2016 even 2018

[00:33:25] there's a lot of stuff competing

[00:33:28] for our attention and so

[00:33:30] I think a lot of people say

[00:33:32] hey I'm just

[00:33:34] people want to hear the raw

[00:33:36] unedited conversation

[00:33:38] which is not true

[00:33:40] and I'm not gonna do this

[00:33:42] and we're not gonna prepare at all

[00:33:43] and we'll just release

[00:33:44] the conversation

[00:33:45] because they don't have time

[00:33:47] to do anything else

[00:33:48] but if they take these things

[00:33:50] off their plate

[00:33:52] they take four hours

[00:33:53] per episode

[00:33:55] or even two hours

[00:33:56] per episode of editing

[00:33:57] off their plate

[00:33:58] they can take one of those hours

[00:34:00] and do a little bit of research

[00:34:02] and outline the episode

[00:34:03] and create better content

[00:34:05] because ultimately

[00:34:07] no matter what growth lever

[00:34:09] you try

[00:34:10] Facebook ads

[00:34:11] podcast swaps whatever

[00:34:13] if you don't have good content

[00:34:15] people aren't gonna stick around

[00:34:16] it reminds me of

[00:34:18] remember that lady in the conference

[00:34:20] she was so angry

[00:34:22] that we were talking about

[00:34:23] high volume of content

[00:34:25] and there were

[00:34:27] this discussion happening

[00:34:29] I was like no you need to pose

[00:34:30] three times a week

[00:34:31] and we're in the school

[00:34:32] you need to be there

[00:34:34] as much as possible

[00:34:36] five, three times a day

[00:34:37] everybody's like what

[00:34:39] after that interaction

[00:34:41] we are convinced that

[00:34:42] is because of a lack of capacity

[00:34:45] and being able to do it

[00:34:46] because like okay

[00:34:48] if that current thought

[00:34:50] is like okay

[00:34:50] if I take an hour to polish a day

[00:34:52] because I plan my video

[00:34:54] I record the video

[00:34:55] I edit the video

[00:34:56] and then I put it out there

[00:34:57] the same day

[00:34:58] of course it's gonna take a ton of time

[00:35:00] but then if you reframe your process

[00:35:02] to where like okay

[00:35:03] what is the type of video that we're doing

[00:35:04] like how are we creating this

[00:35:05] like do I have a team

[00:35:06] or do I have an editor

[00:35:07] that can do this

[00:35:08] now the sudden capacity increases

[00:35:10] is way more

[00:35:11] and you can start testing

[00:35:12] and I think we're publishing

[00:35:14] maybe one or two clips a day right now

[00:35:16] and it could be more

[00:35:18] it could be less

[00:35:19] but the more that we publish

[00:35:20] the more happens

[00:35:22] like it's like the more reach

[00:35:25] the more people we get to connect with

[00:35:27] and so on and so on

[00:35:28] and you see people like

[00:35:30] big influencers

[00:35:31] like Gary Vee or Grant Cardone

[00:35:33] they're always pushing

[00:35:34] those things and on there

[00:35:36] and it doesn't look like

[00:35:37] it has been like a negative effect

[00:35:39] there's so many

[00:35:40] so much stuff out there

[00:35:41] that's gonna find their way

[00:35:42] so it's like that belief

[00:35:44] that we might have

[00:35:45] like oh no I'm gonna cop it out

[00:35:46] and it might be just tied down

[00:35:48] to the fact that

[00:35:49] we don't know how to get it

[00:35:50] effective in our processes

[00:35:52] to be able to put that output

[00:35:54] I have an example

[00:35:55] like every time we

[00:35:55] either travel

[00:35:56] either with a family

[00:35:57] or we go on to an event

[00:35:59] I've taken the camera

[00:36:00] to record like a vlog style video

[00:36:03] that's all sitting in the hard drive

[00:36:05] is because well first

[00:36:06] we don't have an editor

[00:36:07] that edits vlog style stuff

[00:36:09] and we haven't done the

[00:36:11] due diligence to go hire somebody like that

[00:36:15] and then like

[00:36:15] I'm just gonna edit the first one

[00:36:17] well they're just sitting there

[00:36:18] that's what happens to a lot of people

[00:36:19] it's like we have this idea

[00:36:21] we get the footage

[00:36:22] and then we're like

[00:36:22] oh man like when am I

[00:36:24] gonna actually sit down

[00:36:25] and do this thing

[00:36:26] or I need to go hire somebody

[00:36:28] and then it's the

[00:36:29] kind of hire them

[00:36:30] why haven't we hired them

[00:36:31] like is what's the purpose of this

[00:36:33] so think that

[00:36:34] that's so valuable

[00:36:35] that you brought in

[00:36:35] that conversation here

[00:36:37] thank you, Wynn

[00:36:38] yeah of course

[00:36:39] and I mean

[00:36:40] the reason I'm in

[00:36:41] the line of work I'm in now

[00:36:43] is because

[00:36:43] I had a panic attack in 2020

[00:36:46] like something forced my hand

[00:36:49] right

[00:36:49] my wife is a nurse

[00:36:52] 2020 obviously was the pandemic

[00:36:54] so she was working a lot

[00:36:55] we had

[00:36:57] we just had our second kid

[00:36:59] and they're not in school

[00:37:01] I'm self-employed

[00:37:02] so I'm watching them

[00:37:04] but my business is suffering

[00:37:05] my podcast is suffering

[00:37:07] and about 40% of my income

[00:37:09] was coming from podcast

[00:37:10] sponsorships at that time

[00:37:12] and it just got to me one day

[00:37:14] I had a full-on panic attack

[00:37:15] I was like sitting on my kitchen

[00:37:17] like leaning up against my fridge

[00:37:19] like crying

[00:37:21] and my three-year-old daughter

[00:37:22] comes up to me with a bottle of water

[00:37:23] and says it's okay daddy

[00:37:26] it's gonna be okay

[00:37:28] and like

[00:37:31] I'm never gonna let that

[00:37:32] happen again where my kid

[00:37:34] my child

[00:37:35] I mean my kid when

[00:37:37] when I'm like 70

[00:37:38] will probably have to take care of me

[00:37:40] or 80

[00:37:42] but like my child has to take care of me

[00:37:44] and the next day

[00:37:46] I

[00:37:47] put in a better system with my editor

[00:37:49] I hired a VA

[00:37:51] and I automated as much as I possibly

[00:37:54] I'll say over the next week

[00:37:56] as much as I possibly could

[00:37:58] and

[00:37:59] for if you're looking at

[00:38:01] well did that work where the results

[00:38:03] our third was born a year later

[00:38:05] and I took an entire month off of work

[00:38:08] to spend time with my family

[00:38:10] so incredible

[00:38:11] oh yeah I don't want people

[00:38:13] you know I don't like definitely don't want anybody

[00:38:15] to be forced to do that

[00:38:16] and so that's why I'm doing what I do today

[00:38:19] so I can help

[00:38:20] especially parents

[00:38:21] take things off of their plate

[00:38:24] yeah I mean it's

[00:38:25] I recently so much

[00:38:27] you know Lucas started soccer

[00:38:29] practices you know next Thursday

[00:38:31] in his new school and it's like man

[00:38:33] like you know going there

[00:38:35] and watch him like the fact and

[00:38:36] that conversation happened right because

[00:38:39] it's not just the production aspect

[00:38:41] is you know the any other aspect

[00:38:43] of the business right the

[00:38:44] the outreach the conversations they call

[00:38:46] the coaching calls sales

[00:38:48] whatever that looks like right and it's

[00:38:50] being able to adapt it and sometimes

[00:38:52] like we're so we're so in it

[00:38:54] right doing the thing and we're like

[00:38:56] in this like wheel

[00:38:58] that doesn't stop and I

[00:39:00] really because a lot of people might feel that way

[00:39:02] you know definitely at times we

[00:39:04] feel that way and it's you know

[00:39:06] taking a second step back and like okay

[00:39:08] I never feel that way

[00:39:11] I know I always

[00:39:12] catch you watching Arsenal videos

[00:39:15] clearly

[00:39:19] and you know when

[00:39:20] you're when you're self-employed or when you're

[00:39:22] a business owner like

[00:39:24] sometimes

[00:39:25] that's going to have to

[00:39:27] happen right I'm

[00:39:29] working on a course for LinkedIn learning and

[00:39:31] like there's a day where I'm just gonna have to like hunker down

[00:39:33] and I try to record

[00:39:35] the whole course in a day for like

[00:39:37] consistency and continuity purposes

[00:39:38] yeah and like sometimes you

[00:39:41] have to do that right but by

[00:39:43] in large like my measure of success

[00:39:45] is can I leave my desk

[00:39:47] for the day like without having to

[00:39:49] plan ahead of time to spend time with my family

[00:39:51] and most of the time

[00:39:53] that answer is yes

[00:39:54] and I consider myself very lucky for that

[00:39:57] because you know like you said

[00:39:59] I take

[00:40:00] myself out of the process and I look at

[00:40:03] everything that's going on and I say

[00:40:04] where can I remove myself

[00:40:06] I think that's a great question for

[00:40:09] people to ask

[00:40:10] in a

[00:40:12] recurring basis right that they might not

[00:40:15] be doing it because you're just so

[00:40:16] into everything

[00:40:18] I am curious though

[00:40:20] you know and I know we're getting closer

[00:40:22] to the end but

[00:40:23] after all that you get the editor right

[00:40:25] to say you have some process for a distributor

[00:40:27] so do you have any

[00:40:29] automated processes for growing

[00:40:31] your podcast as well

[00:40:34] this is the hardest part

[00:40:36] right

[00:40:38] because

[00:40:39] growth is going to look different for everybody

[00:40:41] and growth leavers are gonna look different

[00:40:44] for everybody I would

[00:40:46] essentially say

[00:40:47] that

[00:40:51] reducing the

[00:40:51] amount of time you can spend on everything else

[00:40:54] means that you can

[00:40:55] spend those hours

[00:40:57] on creating good content

[00:40:59] and growing your content

[00:41:01] I have systems for that right like I'll do

[00:41:04] every quarter or so

[00:41:06] well I mean more often than that

[00:41:08] now thanks to Podmatch right

[00:41:09] I'll um I have a system

[00:41:11] for reaching out

[00:41:12] and

[00:41:14] pitching podcast

[00:41:16] swaps or trailer swaps

[00:41:18] that is still I think one of the best ways

[00:41:21] to grow your podcast because

[00:41:22] you're finding lookalike audiences

[00:41:24] this

[00:41:26] is precipitated

[00:41:28] on the fact that

[00:41:30] you have good content

[00:41:32] and you know who your audience is right so

[00:41:35] um those are like

[00:41:37] once you free up your time

[00:41:38] figure out who your audience

[00:41:40] is and who you help

[00:41:42] and focus on making really good content

[00:41:44] and then on the growth side of things

[00:41:46] that's when you start telling people about it

[00:41:48] do podcast interviews

[00:41:50] do podcast swaps

[00:41:51] um and you know I would say

[00:41:54] for social media because people are like

[00:41:56] how do I like make easy clips

[00:41:59] video clips

[00:42:01] uh maybe

[00:42:02] you guys might disagree with me on this but I think

[00:42:04] that video clips are not a great

[00:42:06] they're a great way to

[00:42:08] stay in front of people

[00:42:11] but I think

[00:42:12] like having a short form video clip

[00:42:14] on tiktok and then be like

[00:42:16] and go listen to the rest on my podcast

[00:42:18] is kind of like

[00:42:19] walking up to somebody who is

[00:42:22] like walking their dog and then

[00:42:24] saying hey I'm run a marathon

[00:42:26] with me right now

[00:42:27] I'm wearing jeans I just ate

[00:42:30] I have my dog like I can't run a marathon

[00:42:32] right now um I think

[00:42:34] same vibes right but if it's like

[00:42:35] hey you seem to like to be outside

[00:42:38] and like move your legs

[00:42:39] um hey let's keep talking

[00:42:42] maybe we can train for like a half marathon

[00:42:44] yeah like maybe that's something

[00:42:46] we can do in the future

[00:42:47] 100% I love that analogy man

[00:42:49] and there has been a conversation

[00:42:51] you know I'm more fan of clips than

[00:42:53] fancies I think

[00:42:55] or at least our clips

[00:42:56] I think there's a way to do it

[00:42:59] definitely they have their purpose

[00:43:02] I personally

[00:43:04] thanks for entering my team

[00:43:05] yeah you're welcome

[00:43:06] they're very little clips that I'm like

[00:43:08] ooh I gotta listen to that and they're mostly

[00:43:12] trailers right like

[00:43:13] the Diary of a CEO they do a great

[00:43:15] job at putting those trailers out

[00:43:16] but just like a regular clip

[00:43:18] if we get in the

[00:43:20] nitty gritty and the science of clipping

[00:43:22] I guess like that would be a great video

[00:43:24] the science of clipping

[00:43:25] like you say like we you know internally

[00:43:27] with our team we have different tiers right

[00:43:28] tier A tier B tier C type of deal tier C

[00:43:30] like more basic things and not only our

[00:43:32] production team but things that we've seen

[00:43:34] online right like like he said Diary of a CEO

[00:43:36] the trailers super engaging right

[00:43:38] like every time I see one I'm like

[00:43:40] well work of art I need to listen to this thing

[00:43:42] right but you're also in the mindset of

[00:43:44] like they're pitching me something like your

[00:43:46] podcast is also a product

[00:43:48] and like you say like if we're scrolling through

[00:43:50] and the clips are great for

[00:43:51] you know keep in people's sights

[00:43:54] and we've seen it at events like

[00:43:56] when we go to live events and people are

[00:43:58] in our network and they've seen the content

[00:44:00] they're like man I see you guys everywhere

[00:44:01] it's that impression right

[00:44:03] and any compounds and then it just

[00:44:06] gives us like an opening

[00:44:07] to continue a conversation for example

[00:44:09] so I think that's like really valuable

[00:44:11] if you have a system that you don't depend

[00:44:14] just on that to promote the podcast

[00:44:16] but also I think it's a great tool

[00:44:18] to find good indicators right

[00:44:20] because obviously you know we might think

[00:44:21] what might resonate with the audience

[00:44:23] but we don't really know until we put it out there

[00:44:25] just recently we had a clip with

[00:44:27] one of our studio

[00:44:29] clients Lou he's like

[00:44:31] all older dude

[00:44:34] experienced dude

[00:44:34] he's very polarizing in the

[00:44:37] things that he says and we were trying to do

[00:44:39] a content podcast but he went all political

[00:44:41] and they were trying to like do this dynamic

[00:44:42] and his clip went like

[00:44:45] ballistic like like

[00:44:47] 10x whatever what all the other

[00:44:49] clips did and he brought a ton

[00:44:51] of subscribers to the channel

[00:44:53] right and it's like oh that's interesting

[00:44:55] and then but now we have to see why these

[00:44:57] people subscribe like what resonated with them

[00:44:59] like right and then can we relate

[00:45:01] to that is that the idea so

[00:45:03] these data points now allows to make decisions

[00:45:05] for future content so I think

[00:45:07] like to me personally I think that's

[00:45:09] super valuable too apart from

[00:45:11] like the views or transferring to the

[00:45:13] podcast because podcast listeners

[00:45:15] are gonna listen to podcasts a youtube

[00:45:17] short consumer is not gonna

[00:45:19] maybe they don't even know what a podcast is

[00:45:21] maybe their podcast is the youtube

[00:45:23] video right

[00:45:24] so I love that we can make that distinction

[00:45:27] and separating a little bit

[00:45:29] of those types of content and what

[00:45:31] the function of those things are

[00:45:33] yeah they do have a purpose for sure you know

[00:45:35] and like

[00:45:35] I like what you mentioned and I think

[00:45:39] that is actually the best purpose

[00:45:40] for the clips which is

[00:45:42] testing your ideas

[00:45:45] it's like the ormose framework where he's like

[00:45:47] all my ideas I just put them out on twitter

[00:45:49] well all the ideas that you

[00:45:51] talk about on on podcast you just

[00:45:53] put them out as clips and then you see

[00:45:55] what resonates with people

[00:45:56] and then you're like let me double down on that

[00:45:59] message and then you can create a

[00:46:01] specific piece of content on that

[00:46:03] one thing right but

[00:46:04] for promoting the show

[00:46:07] me personally I'm like

[00:46:09] do something that actually

[00:46:11] promotes the podcast like

[00:46:13] people are not dumb

[00:46:15] you know they're very educated

[00:46:16] right now like they're gonna know if you're trying to sell

[00:46:19] them something you're trying to sell them to listen

[00:46:21] to the show

[00:46:22] so obviously

[00:46:25] big personalities like ormose

[00:46:26] or you know the area of a CEO

[00:46:29] they're more recognizable

[00:46:30] I see a trailer I'm like oh I know it's a podcast

[00:46:32] all this stuff but for somebody

[00:46:34] that you know they might not be

[00:46:37] as recognizable

[00:46:39] as them it might be a little

[00:46:41] bit challenging to get that even if you

[00:46:42] do a trailer right so

[00:46:44] I think a good question to ask yourself is

[00:46:48] what is

[00:46:48] the purpose of my content like how do I

[00:46:51] you know am I gonna create clips

[00:46:53] yes okay what is the purpose of it

[00:46:55] is the purpose to

[00:46:56] you know test my ideas

[00:46:58] is the purpose just to start conversations and then

[00:47:01] I can nurture those conversations

[00:47:02] or is the purpose of it to try

[00:47:04] to drive traffic to my podcast right which

[00:47:06] I believe is actually

[00:47:08] a challenging one

[00:47:11] yeah and you know I think

[00:47:12] what you want to do right is

[00:47:13] also ask

[00:47:16] am I making content

[00:47:18] for the platform

[00:47:20] right because like

[00:47:22] for a long time

[00:47:24] right you would get these VHS

[00:47:25] I'm gonna show my age here

[00:47:26] you'd get like VHS tapes or

[00:47:31] DVDs

[00:47:31] and you know what are those

[00:47:32] messages

[00:47:36] well kids

[00:47:37] before we could just download whatever

[00:47:39] we wanted at any time

[00:47:41] hey no we're not lying but before you do that

[00:47:43] parenthesis there's a trend

[00:47:44] that I've seen online is like these

[00:47:47] new parents cancelling

[00:47:49] subscription based services

[00:47:51] buying a DVD player and just

[00:47:53] buying all school cartoons and all

[00:47:55] school animation things for the kids

[00:47:57] because like the pacing and the energy

[00:47:59] and the thing is so much different now

[00:48:00] and it's limited and the kids can just

[00:48:02] put it on and whatever so anyways close parenthesis

[00:48:05] oh that's so interesting

[00:48:07] for fact it's

[00:48:08] yeah I love that

[00:48:10] so but you would see this message

[00:48:13] right that says like

[00:48:15] this film has been formatted

[00:48:17] for DVD right or whatever

[00:48:18] or for TV screens or whatever

[00:48:20] so keep that in mind

[00:48:23] when you're making content too usually

[00:48:25] if I'm putting out something short

[00:48:27] form to promote one

[00:48:29] of my podcast episodes

[00:48:30] or at least to get people into my

[00:48:33] universe and listening to my podcast

[00:48:34] I will

[00:48:37] after I do an interview or after I do an

[00:48:39] episode open up my phone

[00:48:41] and record a

[00:48:43] separate video talking is

[00:48:45] a lot easier for me

[00:48:47] then like

[00:48:49] finding something that I already said

[00:48:51] and clipping it right so I'm going

[00:48:53] to record it it's going to look natural

[00:48:55] the tiktok crowd likes that

[00:48:56] those videos look more authentic

[00:48:58] and then I'll say something like hey if you

[00:49:01] want to learn more like there's a link in the description

[00:49:03] or join my mailing list right or click

[00:49:05] the link in my whatever the call to action

[00:49:07] is for the platform

[00:49:09] I like getting people onto my mailing

[00:49:11] list because from my mailing list

[00:49:13] I could say like hey

[00:49:14] you like this content

[00:49:16] I talk for 20 straight minutes about

[00:49:19] this thing right go over here and have a listen

[00:49:21] and yeah so cool

[00:49:24] I just

[00:49:25] imagine like for every single clip of the podcast

[00:49:27] just like that little blue screen

[00:49:28] it's like this video has been formative for

[00:49:30] 4 from content

[00:49:33] that'll be good

[00:49:33] for a certain crowd

[00:49:36] the nostalgia

[00:49:38] factor will be real high on it

[00:49:40] I think it would be a good pattern to

[00:49:43] bring nostalgia

[00:49:45] we can test it out

[00:49:46] open up with that pizza hut video of the kid

[00:49:48] playing baseball I don't know if you guys remember that

[00:49:51] but that was at the beginning of every

[00:49:52] single VHS tape I watched

[00:49:55] ages like 5 to 7

[00:49:57] there's a clip I saw

[00:49:59] no longer ago it's like these two parents

[00:50:00] showing the kids like a VHS tape

[00:50:02] and they're like oh the trailers

[00:50:04] and the kids are like what are

[00:50:06] these and it's like

[00:50:08] all the movies that we're about to come out

[00:50:10] on VHS too and it's like

[00:50:12] can we skip this and they're like no you can just forward

[00:50:14] real fast and

[00:50:16] those were the best trailers

[00:50:18] it's like this summer

[00:50:20] coming to your local screen

[00:50:22] and you're like yes

[00:50:24] local blockbuster

[00:50:26] can we also talk about how

[00:50:28] people are worried that their content

[00:50:30] is going to be outdated

[00:50:32] or not evergreen those

[00:50:33] trailers

[00:50:36] on a VHS tape got

[00:50:38] almost immediately outdated

[00:50:40] 100%

[00:50:42] like if you bought the VHS tape

[00:50:44] after July 1994

[00:50:46] like that happens immediately

[00:50:48] at a date

[00:50:50] that's a good point right there

[00:50:52] that's why they came out with dynamic ads

[00:50:56] this is like how do we solve this

[00:50:59] we're wasting all this

[00:51:00] money putting this stuff out here

[00:51:02] so cool dude Joe today

[00:51:04] conversation was so fun

[00:51:06] definitely second time

[00:51:07] I can't wait for the call that we booked

[00:51:10] with you next week which by the way

[00:51:12] we're going to leave all Joe's LinkedIn

[00:51:13] I know that you have a super cool thing that you can show with your camera

[00:51:16] you want to show it now

[00:51:17] oh yeah I can bring up my lower

[00:51:20] third here

[00:51:21] anything right yeah so for those listening

[00:51:25] podcastworkflows.com

[00:51:26] slash profit

[00:51:27] and you can check out we're going to just leave it right here below as well

[00:51:31] you can go click it

[00:51:31] I want to add this podcast

[00:51:34] without an s at the end and then

[00:51:35] workflows with an s at the end

[00:51:38] dot com slash profit

[00:51:40] because when I first

[00:51:41] when I first typed it I said I put it

[00:51:44] backwards podcast workflow

[00:51:47] and it didn't take me anywhere

[00:51:48] so workflows for your one

[00:51:50] podcast there we go

[00:51:52] so we'll leave the link so you don't have to type it

[00:51:54] you can just scroll and tap it

[00:51:56] have you seen kill tonic lately no

[00:51:58] it's like the Madison Square Gardens

[00:52:00] there's a joke at the end instead of garden

[00:52:03] gardens

[00:52:03] it's okay guys it's okay

[00:52:05] I guess that happens when you become a dad

[00:52:07] Joe was the only one that laughed out here so

[00:52:09] Joe Joe

[00:52:11] you're my people

[00:52:13] join the club Fancy join the club

[00:52:16] anyways guys

[00:52:17] I'm excited anything else you want to add

[00:52:19] funds just thank you Joe it was a lot of fun

[00:52:21] I know I feel like we still

[00:52:23] get to cover a few things again we'll bring

[00:52:25] you back up we'll talk more about it

[00:52:27] but again the conclusion

[00:52:29] here is that people do need

[00:52:31] processing place for

[00:52:33] the different stages of the creative

[00:52:35] process right pre-production

[00:52:37] production and then distribution

[00:52:39] and promotion there's

[00:52:41] different things it doesn't look the same

[00:52:43] for everybody right so I will

[00:52:45] encourage you listening right now

[00:52:47] to connect with Joe

[00:52:49] he offers calls

[00:52:51] right coaching he has resources

[00:52:54] going in his

[00:52:55] email list he sends you a resource as

[00:52:57] soon as you go in there

[00:52:59] so go check him out you can build your own process

[00:53:01] and you can save a lot a lot

[00:53:03] of time so you can be with your kids

[00:53:05] or if you don't have kids like me you can go

[00:53:07] and you know hang out and do other

[00:53:09] stuff like fishing

[00:53:11] like fishing and playing soccer

[00:53:15] Joe anything else you want to add before we head out

[00:53:19] just kind of piggybacking off of what

[00:53:21] Fonzie said right if you go to

[00:53:23] podcastworkflow.com

[00:53:24] it's my 40 plus automations database

[00:53:28] that will show

[00:53:29] you what's possible right

[00:53:31] it'll give you ideas and then you

[00:53:33] can start thinking about

[00:53:35] oh hey I usually just like

[00:53:37] schedule calls by like going back and forth

[00:53:39] and email there's this tool that

[00:53:41] helps me so I would say

[00:53:43] download the database don't get overwhelmed

[00:53:45] and feel like you have to implement

[00:53:47] all of them just like oh that's

[00:53:49] cool I wonder if I could do something like that

[00:53:51] pick one that really calls to you

[00:53:52] and implement that first

[00:53:54] how I'm going to tackle is like

[00:53:56] what is my most time

[00:53:59] demanding problem that I have

[00:54:01] based off the list and go

[00:54:03] check that one out first hopefully

[00:54:04] I'll lay out to my brother

[00:54:10] three younger brothers

[00:54:11] I've been thinking about that for a long time

[00:54:13] it's an impossible task

[00:54:16] yeah notion can solve that one

[00:54:17] get to work on that one notion

[00:54:19] get to work on that one guys with that said

[00:54:21] thank you so much for tuning into the

[00:54:23] Contest Prophet podcast go ahead and follow

[00:54:25] the show in your favorite podcasting platform

[00:54:27] and on social media at bizbrowsco

[00:54:29] that is right if Joe here help

[00:54:31] you save hundreds of thousands

[00:54:33] of hours please don't forget

[00:54:35] to share this episode and of course

[00:54:37] don't forget to leave a five-star review

[00:54:39] see ya bye guys

[00:54:42] sweet

[00:54:43] that was so much fun man

[00:54:47] oh Joe where you got

[00:54:49] oh there you are where oh no you got