Modern Media Leadership, Making MTV Stars & Lessons From Former Global Media Executive with Vinnie Potestivo

[00:00:00] So when I leaned into creating content for myself and I stopped thinking about is this entertaining?

[00:00:06] Is this valuable for somebody else? I don't care if it's valuable for someone else.

[00:00:10] That's not where I come from. I know it's valuable for someone else if I create it because I'm valuable.

[00:00:15] And it's very out of the box content too what you created.

[00:00:17] You probably pioneer a lot of ideas of what you see nowadays in different types of content.

[00:00:22] What are some opportunities that creators today or business owners today might not be aware of?

[00:00:27] I'm focusing on leadership. I know for a fact that leadership generates leads.

[00:00:31] I've seen the reports from MTV.

[00:00:33] We became not only a destination for celebrity talent to want to tell their story,

[00:00:37] but all the brands that wanted to work with talent as well.

[00:00:40] I think you're probably one of the most authentic people that I've seen or met online.

[00:00:45] It's a polarizing thing to say, but I believe that we're guaranteed tomorrow.

[00:00:49] I wouldn't be here today if I didn't believe I'm promised tomorrow.

[00:00:52] I'm willing to bet my life on it because the day I get it wrong, I'm not going to be around to find out.

[00:01:22] Let's go!

[00:01:26] Bam! All the sounds baby!

[00:01:28] Let's go!

[00:01:29] Hey, the time of this recording is Friday at 3 p.m.

[00:01:32] We need to be hyped up.

[00:01:34] I know, it's not time to record.

[00:01:36] It's a special time to record.

[00:01:38] I know, I had to while I was saying the intro.

[00:01:40] I'm not filming myself. I gotta like scooch over to the edge of the seat, you know, leaning to the mic.

[00:01:44] But anyways guys, today is a very special episode because this person we met in one of our masterminds,

[00:01:50] another incredible relationship, and as we like uncover more of this person, we're like,

[00:01:56] wow, the experience that he has with major networks, the shows that he has created,

[00:02:01] the connections that he's created and all the impact that he's actually creating to the world.

[00:02:05] It's amazing. So we're going to dive into all that.

[00:02:09] So please, please welcome the one and only Vinny Patastivo!

[00:02:16] Did I say it right?

[00:02:18] That's it.

[00:02:20] Hello my people, my name is Vicente. How are you?

[00:02:23] That was good.

[00:02:25] That was good.

[00:02:27] I didn't know your Spanish intro was that epic.

[00:02:30] Hey man, I work on that.

[00:02:32] Intentionality, intentionality.

[00:02:35] That was good.

[00:02:36] I mean, you did launch a major network, right? In Spanish.

[00:02:41] Yeah, MTV3.

[00:02:44] When we jumped on the call, he was telling me all these names of shows that I grew up with.

[00:02:48] And I'm like, there's no way you're like the mind, the voice, everything behind these shows.

[00:02:53] Can you walk us through a little bit of your past?

[00:02:56] That gives a little context on where we're going to be talking about leadership and network

[00:03:01] and creating your own platforms and your own voice.

[00:03:04] Don't be humble.

[00:03:07] I was lucky to get to MTV in 98.

[00:03:12] And to be honest, I can't take credit for creating the shows because we collaborated.

[00:03:17] I was a really good listener.

[00:03:19] I was the guy in the room who had keys to the door and I let a lot of people in.

[00:03:23] And I found that just by being in the room, oftentimes the ideas came to me.

[00:03:28] I started off at MTV casting the video jockeys, the VJs, the people who would announce the music videos.

[00:03:34] And I would go down to the studio to see how they were doing the first time they were shooting.

[00:03:38] This one time we went, we were recording on MTV2 with Will.i.am, had the number one video on the network

[00:03:44] and he recorded his piece.

[00:03:46] And then he turned to the producer and he was like, why is this new guy the host?

[00:03:50] He gets 30 minutes on your air.

[00:03:52] I have the number one video on the network and I only get four minutes.

[00:03:55] He's like, what do I got to do to host my own show?

[00:03:58] And everyone in the room looked at me and I was like, oh,

[00:04:02] I know the two people that need to say yes to this.

[00:04:04] And like just being in the room mattered.

[00:04:07] And I got to be in the room to bring Wilmer Valderrama on Yo Mama, Ashton Kutcher for Punk'd.

[00:04:13] I worked closely with Jessica Simpson at a point in time where, man, women just not that they've not

[00:04:20] that they have a much easier time in media now, but like the stuff that I saw on the Y2Ks

[00:04:25] at the late 90s about how women are supposed to look and just there wasn't space.

[00:04:30] And what I did was create space, programming space.

[00:04:33] And we created a reality TV shows.

[00:04:35] I know I don't know what's in the future, but I can make it.

[00:04:38] I can't change that.

[00:04:39] I can't change the truth, but I can add a couple of facts.

[00:04:42] And that's what we did with TV.

[00:04:44] And I get a lot of credit.

[00:04:46] Beyonce and her first film put Mandy Moore on TV.

[00:04:49] But I think at the end of the day, I made MTV a collaborative platform.

[00:04:53] We went from talking about music videos to creating content with those people.

[00:04:58] I left MTV in 07, worked at Bravo, found the Housewives and Millionaire Matchmaker, Chef Robles and Co.

[00:05:05] Anything like this female owned business, creating space in media for that.

[00:05:11] And in 2017, I pivoted to work with company owners, business owners, businesses that could create their own content

[00:05:19] and wanted to own it.

[00:05:20] You don't need more content to get more eyeballs.

[00:05:23] You need more context.

[00:05:24] You need more people talking about your stuff than more episodes to talk about.

[00:05:28] And that's what I think I've ended up being really good at.

[00:05:30] So thanks for the invite.

[00:05:32] Absolutely.

[00:05:33] We're in front of royalty and we're an incredible honor that we can talk about this.

[00:05:39] Shout out to Miami too.

[00:05:41] I created a show, 8th and Ocean, the first show I ever created from scratch about a modeling agency

[00:05:47] and what it takes to be a talent brand on camera and in a world where everyone else makes decisions for you.

[00:05:54] That's like powerful.

[00:05:56] You're going to be like my new favorite episode to give to my wife.

[00:06:00] Oh, yeah, exactly.

[00:06:02] She's going to be like, yes, I am listening to Vinny.

[00:06:08] She's like, well, Vinny said.

[00:06:11] So let me just.

[00:06:12] Yeah, exactly.

[00:06:13] That's hysterical.

[00:06:14] Glad to be here.

[00:06:16] Pretty much.

[00:06:18] Now, Vinny, you know what?

[00:06:20] One of the things you mentioned last call, I mentioned like a very like a personal story with like my kid with his first t-shirt.

[00:06:26] And then a week later you came up, you're like that one story that you told me gave me this idea to help one of our current clients in sponsoring like this like soccer league and things.

[00:06:37] So you like you, you take this like just like random stories maybe that we do this.

[00:06:43] And like you said, being in the room and you connect the dots to then create, like you mentioned space and opportunity.

[00:06:50] And, you know, I relate a lot with with that, maybe at a very much smaller level.

[00:06:57] But when we started our podcast, right?

[00:06:59] And this is something that we share it with everybody that comes to the studio.

[00:07:02] It's with in initially, we try to fit into somebody else's box or into somebody else's like structure.

[00:07:10] Right.

[00:07:11] And it wasn't until we decided to do our own thing and create our own space and create our own conversations that really everything started to flow and move forward and create that initial momentum.

[00:07:23] Right.

[00:07:24] It didn't come until after years of trying to fit into those boxes.

[00:07:28] Right.

[00:07:29] So for you, I mean, you've had years and experience, especially with, you know, traditional media TV cable.

[00:07:35] And now obviously here in digital media, you integrate a ton of those pieces together.

[00:07:40] Did it always come natural to you or were you were always like against the grain?

[00:07:44] Like I was always like, I want to really create this for X group or for me or like I feel like it's like a fire right inside of us.

[00:07:52] When we try to create our own thing.

[00:07:54] And it's very out of the box context, content to what you created, because I feel like at that time that was not the norm, you know, and definitely probably pioneer a lot of ideas of what you see nowadays in different types of content.

[00:08:06] You know, I mean, look, it takes a lot of trauma to get, you know, you got to be a bit by a radioactive spider to have superhero powers.

[00:08:15] So, you know, like my childhood is laced with trauma and I'm the oldest of six.

[00:08:20] My parents were the oldest of their family and I have six aunts and uncles on one side and four on the other.

[00:08:26] So I tend to be the oldest cousin, which meant that I had a sort of like a different relationship with my grandmother and my my aunts and uncles and the rest of my cousins did so I could tell a story, the same exact story.

[00:08:37] Just, you know, omit a couple of facts.

[00:08:40] I'm talking to grandma and add a couple of more facts when I'm talking to my sister, Nikki.

[00:08:44] And I learned that, you know, it's possible to tell the truth and not tell the whole truth and still be be aligned with the facts.

[00:08:52] Yeah.

[00:08:53] Also, as a gay man in the 90s, I was not represented in media there.

[00:08:57] I would turn on television, you know, and I know a lot of people can relate to this.

[00:09:02] There was not representation.

[00:09:05] And there was not enough channels to have enough representation of the diversity that is out there.

[00:09:11] So I turned on late night TV show one day and it was Howard Stern, and I said, There I am. I'm finally represented in there I am.

[00:09:19] Howard Stern has this producer her name is Robin quivers. I'm like, I am her. She is me I'm scooter to Kermit like I want to be the, you know, the producer behind the person who's getting in front and I can empower and enable and.

[00:09:33] And also I got to MTV in the late 90s. There was a lot of you know Michael Jackson put his foot down in the mid 90s and said, Look, if you're not going to play hip hop R&B, if you're not going to play black artists during the day, then take my entire catalog off your air.

[00:09:48] And then all of Sony and all of Columbia followed.

[00:09:52] And I got to MTV at a pivotal time where like yo MTV wraps was already on air. There was a huge conversation around women and representation that happened to be honest yo I got my job at MTV, I was walking by MTV.

[00:10:07] Aliyah and Ananda Lewis picked me out of the crowd. I got to ask a question to Whitney Houston. My question was, Whitney, what was it like recording the Prince of Egypt soundtrack with Mariah Carey.

[00:10:21] When she heard my question she said, I an answer in that question give me someone give me someone new. And I said, Oh, this is this is my moment, but I had created a database like I was in, I'm a data engineer I was good at like making databases and websites and very mathematical,

[00:10:36] analytical minds. Yeah. And I said, Look, if this is what casting is, I call me because I have hundreds of people that I would love to bring them. So I got to cast Whitney's it's not right but it's okay videos the first music video I ever created.

[00:10:51] And then I got a call from MTV that they needed help doing a very Busta Rhymes Christmas special Busta was going to come in and sort of put his slant on traditional Christmas music.

[00:11:03] All of that to say, I think I went into that network knowing that if you want to change the truth you have to bring in your own facts and the best way to do that. Just to record them and let people see them, and I did that incrementally and then it worked.

[00:11:19] Not because of me but because of the partnership and the collaboration and the energy that people brought the Osbournes, who said you know you know when not when Sharon Osborne pitched the Osbournes to MTV. She said, I want to do the real world meets the Osborne, it was supposed to be a cooking show, by the way, because Ozzy loved cooking is.

[00:11:35] And if you think about it, the kitchen is usually the heart of any home so like we can do a big family show. You know in the kitchen that makes a lot of sense. But MTV said you know no one knows who Ozzy Osborne is anymore if anything they know him as the guy who bit the bat head off, you know, so it's a pass we're not going to do it.

[00:11:53] We booked Kelly and Jack on cribs.

[00:11:56] And it was such a good reaction from Kelly and Jack Osborne hosting a segment on cribs that I then took, we cut it down and we showed it internally and did a little bit more and a little bit more so it was the being a good listener being intent and also I'm extremely intentional

[00:12:13] I'm not divisive divisive is intentionality to get you to my target. My intentionality is not to get you to my target. I don't have a target for that reason, by the way, I give all my good ideas away because people take them.

[00:12:25] I'm left with my bad ones. I'm not going to die with great ideas just because I didn't have time to make them and I'm lucky at a stage of my career now where I can collaborate with people and it's either helping you launch a show.

[00:12:37] Some people come to me, some businesses come to me now asking me to help them launch a show and like a show. You're a network. You're a you're a leader in the space of gift giving. Why aren't we launching a gratitude networking? That's something I can leverage and bring to I heart.

[00:12:50] That's something that you as an audio first brand could, you know, be leaning into. So I don't know. Again, I don't, I can't predict the future but I know, I know for a fact that we can make it and that's also I come from abundance.

[00:13:04] I believe in tomorrow. It's a polarizing thing to say but I believe that we're guaranteed tomorrow. I wouldn't be here today if I didn't believe I'm promised tomorrow. I'm willing to bet my life on it. You know why? Because the day I get it wrong, I'm not going to be around to find out.

[00:13:20] And that is a beautiful way to step into the day and not be afraid that maybe I'm out tomorrow. Maybe I have to do everything today and that for my own sanity, man, cycles in the system and the way the planet like I can get all like, you know, I can go big with this question.

[00:13:39] Being a good listener and being a good listener to myself is the lesson that I've learned the most out of everything. The Holy Spirit, it's in me. I got it.

[00:13:50] Yeah, I can feel it. I love it. I think that you know every Wednesday we jump on those calls, I think that's noticeable right and you know in the past we've received a lot of feedback on our energy right and we have been like very jealous and like preserving that energy that might be transmitted like in these conversations or with people outside and I think being more aware of that for any creator or any business owner right.

[00:14:17] We talk about leadership, what it means to be the leader and a lot of it is there as well. I want to tie down like your obviously the network and the opportunities that you see because most of the creators or the conversations around this world of podcasting or stuff, it might be very limited to the, you know, the Spotify's or the Apple Podcast or even YouTube but you see it and you take it to a whole new level right. You see that opportunity and be like why don't we just build a business?

[00:14:47] A network, why don't we just, this opportunity is way bigger than what you're seeing right here. So what are some opportunities maybe for creators and we talk about being the leader of your organization and how can you bring opportunities to your business, to your community right and that means maybe creating your network or attaching yourself to a big community.

[00:15:10] What are some opportunities that creators today or business owners today might not be aware of that you see every single day providing opportunities?

[00:15:18] I would say not focusing on leadership. You know, I think I'll bring it back to MTV for a second because we talked about that brand for a minute. MTV was a TV network when I got there, a cable network, a music cable network when I got there. It became a leader in pop culture programming because we listened and collaborated with the people.

[00:15:36] We built a stage and we invited other people's voices on this stage and we gave them permanent residency. We gave them space and we didn't try to brand them as ours. Johnny Knoxville isn't seen as MTV talent, Ashton Kutcher isn't seen as MTV talent but everyone knows they had a big moment on MTV that got them where they are.

[00:15:53] I know for a fact that leadership generates leads. I know that because I've seen the reports from MTV and by being a leader in this space we became not only a destination for celebrity talent to want to tell their story but all the brands that wanted to work with talent as well.

[00:16:10] And I did it at Bravo and I did it at LinkedIn thereafter. So leadership to me generates more leads than if I were to focus on creating leads for the sake of being a leader in a category.

[00:16:20] I think people get it. I understand, I'm not going to say they get it twisted or they get it wrong. Look the earth is round. If you walk east long enough you'll end up west. If you walk west long enough you'll end up, it's round. So I've got to be very mindful. This is where my abundance mindset comes from.

[00:16:34] But if I can be a leader in this space then when I get to where I want, when I get those inbound leads and they're coming to me for a much bigger reason than something transactional.

[00:16:44] So I love LinkedIn for that purpose. That number one reason why I love LinkedIn is because there's no other platform that builds leadership than LinkedIn. Instagram is great for education and it's great for entertainment.

[00:16:56] And I'm not going to knock either forms of content but the truth is, is entertainment matters because of the ads that are inside of it.

[00:17:05] So there's programming that we make in a half hour, 23 minutes of content that we make you watch so that you can watch the seven minute of ads. And entertainment is about consumption. We want you to complete the entire course because you need to know everything before you take action.

[00:17:20] I am about inspiration. I want you to stop listening right now. Go do what you got to do and then know that when you come back we're going to pick up right where you left off.

[00:17:29] Like to me I'd rather inspire you now to lean into the greatness, to see something and take a stab at it and go for it because you know what's coming tomorrow.

[00:17:39] And I set myself up today for what I want to have happen tomorrow and also for the people who are around me.

[00:17:44] So for me I feel like a lot of people create leads to get to leadership and I'm really focused on creating leadership authority, authenticity.

[00:17:54] It's and it's yo, it's such a smoother ride when you could just be yourself like you guys are in the you kicked off the episode by saying like when we were trying to be in everyone else's space.

[00:18:04] It was tough until we created our own space and we finally were allowed to see it and tell it and use the words because you know what you don't need in 2024.

[00:18:14] You don't need a casting director like me in the 1990s.

[00:18:18] To tap you on the shoulder at some concert to give you an opportunity to be discovered.

[00:18:24] You get to pick and choose where, how, when, what you're saying, who you're saying it with, who you're like you're in charge of your discovery now because of the internet, because of these phones, because of podcasting which is a form of intellectual property.

[00:18:40] Like a podcast is IP you own by the way all those names that I just dropped earlier they don't own those shows.

[00:18:47] But you guys own this show like and there's a big reason why those names are coming into podcasting now so they say that they can own their own shows when you own your content you own the ability to support your audience, support your community, choose the words that you use get final say in edit.

[00:19:05] By the way, that's like not going to happen in the especially in America and the public where most networks are like on the stock exchange and there's a you know fiduciary responsibility to stockholders to make money.

[00:19:17] It's not going to happen on the network level and I'm really passionate about helping businesses and people be leaders in their spaces and then the leader and then the leads come in trust me and then this way you're built and prepared and ready for those leads.

[00:19:31] Yeah, I'm curious when that shift happened for you because obviously in your career before and you know with all that collaboration most of the content was entertaining content.

[00:19:43] But I'm curious if you had a moment in your life that you were like you know what I rather than create something that is just strictly for consumption.

[00:19:51] You know I want to make this transition was there an event in your life that triggered that?

[00:19:59] Yeah, 2017 2018 that's about 20 years into my professional media career when when I started seeing trends not to call out any specific network but like on Bravo with the housewives for example where I started to see that the shows we were creating that were intended to support and elevate amplify the women who were part of them.

[00:20:20] I saw breaking their lives apart. I saw their characters falling apart their relationships falling apart all as a result of what made it the most entertaining and networks weren't being fully responsible of the conversations they were starting that that's the that's the number one issue in leadership.

[00:20:36] It anyone can start a conversation, everyone can ask a question but if you're not prepared to support that question. That's not going to lead to leadership and and the networks figure that out in 2017 2018.

[00:20:48] I think that's also when I realized like I'm not making content for everybody else out there to watch it. I'm making content for myself. I didn't want and I didn't want Bravo and MTV and any and NBC and CBS.

[00:21:00] I didn't want these networks calling me telling me what type of woman or what type of person I can go now I'm allowed to go meet somebody because now this is what the show is about.

[00:21:09] You don't get to tell me who I get to meet anymore. Let's get out of here. We're now we're all connected where we are. We don't need the yellow pages anymore. You don't get to tell me who I get to use my my special skill set for.

[00:21:20] Yeah, and I think that was a big pivoting point for me and realizing two things one is I I didn't want to get paid to be able to use what I love doing most which was this unique creative skill set that I created that was like I can find the best and peaceful.

[00:21:37] Also, I can find the worst in people and there I'd be like oh man you're a horrible person. I'm gonna send you right to the dear VH1. I've got one for you dear bad Girls Club at Oxygen. You're gonna love me for this.

[00:21:48] I'm like I just didn't I didn't like that product anymore. Why am I letting why am I letting someone else who's ultimately letting advertisers dictate what that network wants so ultimately I get to go meet great people because like Axe body spray or you know whatever whatever Buick or whatever it is that decides that that's the audience that's important for them once and I really started seeing the fruit of my label.

[00:22:17] I saw stars gigantic stars being created from the small tiny decisions that I was a part of and then and then social media for me. I just never really liked the idea of someone else telling me what I was allowed to create on my own for spare time like on my own free time because it's supposed to be social so when I leaned into creating content for myself and I stopped thinking about.

[00:22:42] Am I is this entertaining is this valuable for somebody else. I don't care if it's valuable for someone else that's not where I come from. I know it's valuable for someone else if I create it because I'm valuable I don't need experience to make you think I have experience I need to be the experience for you to see what this experience would look like that's that's the version that we live in now and you know nobody had experience doing what I did in TV that didn't it didn't exist.

[00:23:09] I also though some of that's defense mechanism some of that is me intentionally making sure that I'm not able to be compared to someone of great you know no one's going to win and no one's going to fail when they're next to me because I'm just trying to do things pretty uniquely and some of that is a result of the coping mechanisms that I have in place from that spider bite when I was a kid.

[00:23:29] I think one of the things that I admire the most when you know through this conversation and through everything has been your authenticity like I think you're probably one of the most authentic people that I've seen or met online.

[00:23:45] I mean in the good in the best way possible. So that is probably one of the biggest friction points that we see with like newer creators coming into space you know we have several people come to our studio excited about their vision their thing and then when the camera goes on it they turn into a different person right and it's like this blog and things so it's more of a personal growth element at that point.

[00:24:09] And it's been interesting navigating through that and we lived it to some degree and you know I think content is profit is a result of us saying screw that and let's just be ourselves right.

[00:24:19] For you did that come natural because it's a big element right at the end of the day like if we're building a personal brand or if we're building a business and we're leading people like we have to be ourselves if not we're going to be exhausted and we're not going to be able to sustain that for a long period of time so for you personally it looks like you're going to be the leader of the business.

[00:24:37] So for you personally it looks like you leaned into that authentic self like pretty early on and you were able to develop that skill and show and obviously everything that you've created so far reflects that.

[00:24:51] How do you deal with that first with you and then second with the people that come to you? Do you talk to people that are already there at that point or have you help people kind of become themselves and really shine?

[00:25:05] Yeah. Oh yeah I mean I talk to everybody that's like my boss at MTV Big Vinny you're in the hallways way too much. I'm like yeah but did you know this department was doing this show and I can help them bring in five more people and I get sort of like I got to be the guy, the hero kind of guy that brings them these people because I spend so much time out there.

[00:25:24] Yeah. In the early part of my life, my teens I think a lot because of my sexuality and how I identified it was sort of encouraged not to be myself when I got to MTV and I learned from the Osbournes and I learned from Mandy Moore a 15 year old female who just knew how to pick up the mic and be herself.

[00:25:42] I learned from Kim Kardashian and her sisters who were in a stronger better mindset when they were themselves, when they were a version of themselves on anybody else. I had access to Paris Hilton and Nicole Richie people who pioneered you know this reality TV world and I know for a fact that if you showed up as yourself you had a much healthier better experience than if you tried to be something you weren't because I know a lot of shows that end there's a lot of psychological support that comes along with that world.

[00:26:12] I know a lot of people who ended up needing that a lot earlier in their career so I think I learned because I was surrounded and also I kind of grew up at MTV.

[00:26:22] So like I learned you know Beyonce Ricky Martin.

[00:26:28] I'm trying to I'm trying to think of like Jennifer Lopez good.

[00:26:32] I will stop there three people who just needed to do their own thing.

[00:26:36] No one asked them to come out with album they had to come up with albums themselves. No one told them what words to use they just had to use words themselves and in fact they had to come out with albums so that people cared enough to get them on on national TV shows so that they can stand up for our rights all three of those women by the way so I can stand up for our rights and like I think I learned because I had a unique perspective into the pop culture world where if you were transparent if you were authentic if you were connected to the

[00:27:06] community that you serve not to the audience you serve right so the community the larger community that you serve let the network the TV networks of social networks let them net out your audiences, the smaller audiences you know demographic they talk about demos and how old is this

[00:27:24] and what percentage is female what percentage identifies those that's an audience level I learned to build community from yo so the three of like the strong I wish I was around when Taylor Swift was kicking was kicking off because I would love to have seen like you know the opposition she was confronted with but these are these are strong women that by the way every single point Mandy Jennifer Lopez and Beyonce all three of them were underdogs all three of them were liabilities to music when I cast Beyonce.

[00:27:53] And Carmen hip-hopper we were literally told are you sure because like you know that child just broke up and we're not quite sure if that's going to work out and Jennifer Lopez was part of a relationship with Diddy that didn't work out are you sure she and Mandy Moore was always less than Britney Spears and less than you know Christina Aguilera compared to who.

[00:28:14] Weird what weird what weird where you looking at life I'm not going to check look.

[00:28:22] And then to be honest I left MTV because I think that I wasn't doing what they wanted me to do I was bringing in shows that they thought I was crazy for I tried to do the Lady Gaga reality show there like many maybe you're too like musical theater in New York you don't really understand I tried to do a Katy Perry and they're like just because she's dating

[00:28:41] Travi McCoy isn't enough or yo like Wild'n Out Wild'n Out was a pass MTV passed on that first because they were like we don't need a comedy show I was like yo and Wild'n Out is exactly not a wild out as a community show where we can talk about things and laugh about it.

[00:28:56] How are you missing how are you missing the point of that and by the way I left in 07 Wild'n Out gets canceled from MTV Vine hits everyone cell phones those little clips that really dug deep and really funny and highly shareable start getting passed around and then MTV to season numbers and brings Wild'n Out back out.

[00:29:16] Wild'n Out season 21 NAACP outstanding award for unscripted for on our structured reality show the challenge still on air like this and I didn't build those with the audience in mind I built them with the community because the audience changes especially in public media the audience because it's all about advertising schematics you know yeah or if you see a lot of big companies firing a lot of their employees it's not because they're bad it's because they're cutting their bottom line to make their top line up.

[00:29:46] Because numbers matter more than people get out of here you don't get to tell me who I get to whose room I get to go into thank you very much thank you it's nice to meet you bye bye.

[00:29:58] Yeah.

[00:30:01] I do any this is like so so fun and different, I think in my mind you know I see and I've also seen some some elements that I want to share right now obviously you know we talked about not an audience, a community, I think that's that's a big one right for especially for entrepreneurs creating their own things

[00:30:20] like we have to make sure that we frame it that way leadership creates the leads not the leads create leadership right so how do we work on ourselves to be our authentic selves and put our message out there and creating our own space enabled to do that so I think this is a great introduction for like probably episode one there's so many other questions that we have to we're probably going to have to bring you back.

[00:30:45] I love it.

[00:30:47] Dig deep into into everything because everything that I was right writing here has been like follow up question follow up question follow up question so we might we might have to do a couple follow ups to this.

[00:31:00] Yeah, but I love the principles that you live on and I think you're showing the path to a lot of people that might be a little lost in it, and then the possibility right I think like even for ourselves you open.

[00:31:12] You planted the seed of like, think bigger, think way bigger right and we've thought about just the podcast or just the thing but it's like, it's more out there it's like is an abundant where we can create the thing, especially in a space where we live in.

[00:31:25] And the people that we help so I want to say thank you for that.

[00:31:28] And I also want to, I want to, you know, in the latest latest episode that we recorded the guest share that when you know who you're talking to and what problems you're solving like it just becomes so easy to stay consistent right there's somebody that has been creating content online for about 14 years.

[00:31:45] And, man, I can see that in you, you know who you're, you have so much clarity on who you're helping on what problem you're trying to solve that your passion but like, I can feel the energy, I'm thinking to myself.

[00:31:59] Next episode I want to do it live, you know, I want to cool energy is contagious and I feel like that is going to be absolutely amazing so really, I mean, I don't know what to say, then, congrats, you know because I feel like you have a lot of energy.

[00:32:15] You have such a good purpose you're so passionate about it and you're definitely influencing so many people in that journey. So, that's amazing.

[00:32:23] Thank you for that, by the way, you know I just thought of something as you're saying that and it's a, you know there's this phrase that's out there if you build it they will come.

[00:32:30] You've heard of that. So we're going to build a lot of things in our lives right and most people focus on the build part for focus on the they focus on the them, because those are the people that are going to be with you forever and whatever you build will serve them if they come before whatever it is that you're building I think that's my mindset of community over audience and you know, Rose, thank you so much for having me I'm gonna take you up on that offer to come back live for sure.

[00:32:57] Yes, let's go. I have to go visit and you know share the Jeep ride or something.

[00:33:03] Yeah, yeah.

[00:33:05] Well, with that said guys I think like we're ready to wrap up Vinny is there anything else that you want to add before we head out.

[00:33:12] No, yo I've done I've the seeds are planted if you are looking for help harvesting. I hang out on LinkedIn so come reach out on LinkedIn it's better to know me before you need something from me, then they should just come at me when you need an answer or two I'm here to support.

[00:33:26] I'm not starting conversations that I'm not down to support I'm all about that. Thank you so much for the time. Sweet. Thank you Vinny. Guys with that said, thank you so much for tuning into the Contents Profit podcast go ahead and follow the show in your favorite podcasting platform and on social media at Bees bros go.

[00:33:44] That is right if today you got motivated and inspired by Vinny here with us please don't forget to share this episode and and give a five star review. See ya. Bye guys.