What if “virality” was actually simple? (Spoiler: It can be.)
In this episode of Content Is Profit, Alex Hormozi drops his shockingly straightforward formula for going viral, and we waste no time breaking it all down. 🧩
Curious how Alex went from 20k to 400k+ podcast downloads a month just by tweaking ONE thing?
Or why he pays $70k/month for content production (and would gladly pay $2 MILLION if it meant getting the same reach with ads)? 😳
But wait, there’s more:
💡 The only 2 stats that matter for YouTube virality (hint: it’s NOT all about high production quality)
🛠️ Hormozi’s plug-and-play frameworks for both long and short-form content (steal these!)
💥 The “M2M” system to turn one recording into dozens of powerful micro-content pieces
🎯 Why your call-to-action might be the only thing holding you back from massive growth
💭 And what to do when you “run out of things to say” (the answer will surprise you)
If you’re ready to turn content into REAL results (and have a good time doing it), this episode is your new playbook.
00:00 "Boost Your Business Momentum"
04:48 YouTube Success: Watch Time Importance
07:03 Frameworks for Effective Content Creation
09:37 "Prioritize Message Quality Over Production"
14:55 Content Leadership Solutions
17:50 "Make More Offers, Earn More"
21:23 "Outsource Prototyping for Efficiency"
24:42 Boost Content Output: Rethink Strategy
25:14 Podcast Production and Distribution Strategy
28:21 "Operation Catch Up: Content Distribution"
31:36 "Mindset for Content Creators"
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You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
[00:00:00] Grab your phone and you go wherever you want to go in the building and record your live and you're gonna make an offer to somebody to whether that's like for your product for your service to like call you to your OnlyFans whatever it is The OnlyFans is not a thing back there Fancy glad to know that you have one but Hit me up Hey I'm Luis And this is Luis And welcome to the Content Is Profit podcast
[00:00:28] In here you're gonna get the insights, accountability and drive to create consistently and increase revenue You'll hear from top entrepreneurs, creators and anything and everything you need to know about content all this while having a good time The goal of this podcast is simple to entertain, educate and turn your content into profit Let's go! You know what I thought when I was reading the part that says you are going to get the insights, accountability and drive to create consistently
[00:00:56] I'm like, and massively And massively We should probably add that to the intro Anyways, huge shout out to everybody that has been coming into the show lately We've been receiving some love over LinkedIn, Instagram Thank you so much for reaching out to us and sharing that you are enjoying the show And if you are not enjoying it, also let us know because that way we can get better and make sure that the show is the best for you Absolutely I think people are liking and enjoying the short form episodes I know I know, we're gonna do more of this We're gonna lean into this That's right, we're gonna lean in
[00:01:26] And anyways, so if you are enjoying it, go ahead and follow the show Download every single episode Even if you don't listen to them, just download them It helps us out But you better listen because hopefully, hopefully This is our goal to help you move your business forward and your content forward and your teams forward So you can do good in the world That is right And if you want to connect with us, make sure you follow us on Facebook and Instagram At Biz Bros Co Or Luis D Camejo Or Luis Camejo V We got the same profile pictures It's pretty easy to spot Easy peasy
[00:01:56] I'm the handsome one Yeah, so quick recap What did we talk about last episode? Last episode, we introduced Papa Hormosi You know, we have Uncle G, Papa Hormosi We're looking for So we're gonna have the full-on content family Full-on content family But we talked about volume Volume on content, you know Should you do low volume or high volume? This is pretty interesting, right? We talked about message over the production side of things Which, there's a little debate in there Not ours, we're convinced that You know, one of those is the solution
[00:02:25] So go listen to episode 313, our last one, on your feed What else, Fonz? Yeah, we talk about the new way being the Twitter way Ooh, the Twitter way Which is pretty interesting, you know Kind of like the process that Mr. Alex Hormosi uses to, you know Capture his thoughts And then what comes after to process all that And turn it into massive amounts of content That's right We share a little bit of our process And how we change How we're planning on changing it And make sure that we can build that habit
[00:02:55] Yeah, we also gave a little tip in there That in case you don't use Twitter How can you implement this in other platforms? That's right And then we close out the last episode with Virality Simplified Well, actually, that's where we started today No, no, no We talked about the shorts White shorts That's what it was That's what it was We shared the little clip on Or mostly talking about Gary Vee How he actually doesn't consume Any of the short-form content of Gary Vee
[00:03:24] Yet he still likes him Right? So the authority The trust, right? That like and no factor Is not relatable to whether you consume or not the content But I think it's more relatable to The fact that you're showing up consistently in front of people That's right And we talk a little bit about our own concept Which is art Authority, relevancy, and trust So make sure you listen to the previous episode 313 So you can get all those nuggets And today Today we're starting with
[00:03:54] The Virality Simplified, right? Frameworks We're diving a little bit more into frameworks And in this part Or mostly actually talked about Hey, if I want to learn something I'm going to go consume it from the best So he went and consumed an episode of Biz Bros Right? Of content is profit Just like the way you're doing The million dollar shout out So he actually went and listened to an episode of Mr. Beast An interview that they did to him Where he was talking, you know, about his frameworks
[00:04:22] His, you know, well-known obsession for YouTube And one of the things that he said is that Hey, actually, virality is pretty simple To kind of like crack on YouTube, right? There's two things that you need to keep in mind Number one is click-through rates So pretty much is the rate that people click through your thumbnail, right? Is your thumbnail making a lot of people click on it? That's going to tell YouTube Oh, your video is somewhat interesting And then watch time How long are people staying watching your video?
[00:04:52] The more, the longer they stay watching your video That's going to indicate YouTube That you have a good piece of content in there And they're probably going to serve it And show it to more people If people just drop quickly Guess what? They're not going to recommend it to anybody Because why would they recommend a bad piece of content That is potentially going to drive people away from their platform So there is a framework from Mr. Beast on virality simplify Click-through rate and watch time And what happened is that Dan or Moses started
[00:05:20] Kind of transitioned to sharing what are his frameworks To have this To have that virality within his pieces of content So you want to go ahead and read the long-form one Or you want me to go ahead? No, I can go ahead, right? And, you know, before I read the framework that Alex shared We can share some of ours Sorry, like I remember when we first started This was a big friction point Because it takes a lot of energy Trying to figure out what is How are you going to stay consistent, right?
[00:05:48] So if you have to rethink every single time How are you going to do a video? How are you going to record content? Or how are you going to write content? It's going to take a lot of energy And you might be able to do it once or twice But then the third time It might be a little bit of a challenge So this is why frameworks are so valuable And why we're so Such fans of Of this Is because it allows us to stay consistent, right? So we have a framework for the show It has evolved It has changed Absolutely, right? But the initial framework that we started with On Facebook Live And when we did the The 45 Live Challenge Public
[00:06:17] We had about 100 people in there And it was awesome This was the one thing that we That we shared People were like How do Like what do I say? Right? It's so hard to kind of think about What do I say? And the framework that we shared was Hey, what about we do a story Of something that happened today Something that you learned today So if you're consuming content If you're reading Or something's happening in your life One of those three Are always going to be present, right? So share that And then How are you going to relate That situation With what you do As a business If you are creating content For business So
[00:06:47] Yeah, that's like the most simple one That was very, very simple, right? That's personally What allowed me to Start being very consistent And it helped a lot of people And then from there Ideas are just going to start coming And you got to have a system Like the one that we shared In the last episode Where you can document And move that So Yeah, I actually remember The first time That we heard about frameworks Do you remember when it was? No No? It was at The Funnel Hacking Live It was like two Funnel Hacking Lives ago I remember that Russell had a presentation
[00:07:16] Specifically On frameworks And then he grabbed his phone And he's like This is the one Framework that I use For all my videos And he's like It's the hook story offer Which Again It's a very simple Framework That whenever you want to You know Create a piece of content You say Okay, hook story offer You have a topic in mind That you want to talk about What is the hook That is potentially Going to attract people Right? That click through rate That are going to make them Click and watch a video What is the story That is going to hook people A story that you can relate To the lesson
[00:07:45] And then Your call to action Very Very simple And like that There's A lot of frameworks And the last thing I want to say Before you share that Quickly is And this is something That I believe Personally The essence of that I think is copywriting Like if you Want to learn about Like frameworks That you know Get people to consume More and more Read about copywriting And you know It's It's so easy To come up with Your own frameworks After that Or at least You're going to know
[00:08:15] The principle Behind it And how to apply To your content Yeah I think one thing That helps Big time Is go execute On a simple framework Right Don't overcomplicate it And as you start Executing consistently Right Frequently We talked about Frequency in the last Few episodes You're going to Start evolving that So Anyway So the one That Alex shares Like for long form content Is starts with a hook Or a question Right Then he follows up With a story About that hook Surprise Surprise Then he shares The framework And then he explains
[00:08:44] That framework And then if he wants To make it a little bit Longer he goes and repeats He shares a different story He shares the framework And then he explains As many times as possible So yesterday I consumed one of their videos That showed in there It was about data On how much he pays Per month On those And there is a clip And then I found The same video on YouTube From the long form content That came And this was the exact framework Right So he shares stories And he talked about Three different things In the same video And then those turn Into those clips Juicy Surprise surprise
[00:09:14] Fun fact How much does he pay For his content Per month I know Send us a message Or keep listening Yeah just share it I'm like what No just share it How much Well he He's paying $70,000 a month For his content And Layla's content Who is his wife That also creates content Yeah And what was the comparison That he makes after That if he would pay For that exposure With Paymedia He will be paying Two million bucks To get the reach
[00:09:44] So organic Is there Right But he also He also shares That the lever Right Is how good you are At delivering this content And providing that value So Quality of the message Over quality of production That's right Quality of the message Over quality of the production So keep in mind Right There's companies That we work with That if you ask them To spend $70,000 In an organic An organic strategy They might be a little weary As well So again This is trust In your message In your thing
[00:10:13] Like what's the return On investment There's a lot of conversation Here that we can have On this topic alone But again You don't have to spend that But at the end of the day You can utilize that framework To continue to do that I think they're putting About a hundred and something And sixty A hundred and sixty Pieces of content Per week Between him and his wife Yeah And I have to look At our numbers On how many pieces Of content Are we doing a week But it's probably Around that topic today Because we're In Operation Catchup But I think is And we're not spending That by the way Different frameworks Right obviously
[00:10:43] Yeah You know what I find Interesting here That I think people Need to get in their mind Especially when it comes To organic content Is getting in the mindset Of the long term game Right A lot of times We just want Things so quickly And you know Realize that With organic content It is a journey Like you're gonna have He shares In another video That he spent Six years Publishing his podcast Before it took off Right So keep that in mind
[00:11:12] Six years Without missing A single time It takes a lot of work It takes time Sure you can potentially Have one of your videos Go viral And like change everything For you pretty quickly But you don't control That virality At the end of the day You control Yes you control Your frameworks The quality of your message You control Your cadence Right How often you can do it So focus on the things You can control And play the long game And now You're gonna be Setting yourself up
[00:11:42] For success Yeah I love how he continues And he shares A little bit of the Short format framework And for us For example The podcast Is the main The main piece of content That we create And then from that There's something that comes out And we're trying new things On the other side as well But that's how we started M2M right Just you know Grab five or six ideas From every single episode That goes through our message And then that's how we create And for those thinking What is M2M What the heck are you talking about I know the code M2M actually stands for
[00:12:11] Macro to micro Easy peasy Yep And we're like Yeah let's Let's actually That's how we name it Create an acronym out of this You know You gotta put acronyms To everything It just makes things More memorable It sounds sexy Right Consistency is art Authority Relevancy Trust Right M2M Let's share Macro to micro Like how cool does that sound Let's share The short format Framework And for short format These are shorts Reels Vertical versions Right So Starts with a hook Or a question
[00:12:40] Then there's a hammer Or what he calls The humor side of it So something funny Right Kind of like Like a punchline Like a quick punchline In there And then he shares An example And then he explains it Right So something here That I like is TikToks are just tweets Set in front of a camera Which I love Right Because Are building Based on the last Episode And then from there It's like Okay How do I actually Deliver this In front of a camera Right Especially because
[00:13:09] We have to lever We have to use These platforms As a leverage To make sure That we can continue To you know Get that exposure If that's what You're looking for Absolutely You know So something That just came To my mind Is that conversation That we had With Glenn Lundy You remember him Super awesome guy He has a morning show He wakes up Like One in the morning To do his morning show But go check him out Go look for the Context Profit episode With him It's really good It's like eight kids Yeah Yeah Yeah He literally has
[00:13:39] Like eight kids Again Regardless He's an awesome guy He produces A lot of content And I remember Something that he tells He's like Hey if you find yourself Without nothing to say Is because probably You stopped learning Right And that is something That I see in our Most of my mind Like He is consistently Learning He is consistently Thinking Not just Consuming But like Thinking And processing His own thoughts And coming with His own conclusions It is pretty impressive Right And
[00:14:08] Personally I think That has Been a Factor In our Publishing journey As well Right Like Reading these books And then coming With our own Conclusions Right Kind of like Deconstructing Some ideas From other people And then you Attach them together In your own way And you create Your own frameworks And your own ideas That really helps So That's an invitation For you If you're thinking I don't have Anything to say Well Are you Learning new stuff Right Are you
[00:14:38] Sitting down And processing Some of the Information that You've consumed Or Are you having New experiences Right Because you learn As well from New experiences Let's say We go mountain biking I'm sure we're Going to have a Pretty cool Piece of content That we can Create out of That right So Just an invitation To To think about That Yeah Absolutely I mean One of the Questions When we talk To companies Too Is okay Well what if The CMO Or the CEO Don't They don't want To be that Person Right There's different Solutions That you can Come up with There's teams Or people
[00:15:07] Host of whatever Show it is Right Or your content Person They have to Constantly be Learning about The market About the Messaging About the Things On your From the people That you serve Right What are the Lessons What are the Things How can we Provide value Every single time So whether That's you As a CEO Whether that's You as a CMO Whether that's A director In there That's in charge Of that content That always Needs to happen Right And this content Can manifest In different ways Video obviously You can You can Create that Attractive character
[00:15:37] But also It can It can have The same format Works for blogs And different formats Out there Right But the The thing that we Need to be aware of Is like how do we Test the message Consistently How do we create Volume Regardless of the Medium And make sure That we can collect Those messages And put it out there So The next The next thing here Is oh this is Really juicy This is good How he went from 20,000 downloads A month To 400,000 Podcast Okay Wow I'm in shock You got confused
[00:16:07] No you wrote it You wrote it So wrong How he went from 20,000 20,000 Okay I'm gonna read it You do it Look I didn't write it I'm gonna read it Right how it shows Right there He went from 20,000 Per month I did write it wrong So it is He went from 20,000 downloads Per month To 400,000 Downloads Per month On podcast Listeners Say I'm sorry Say I'm sorry Let's keep moving Apologize Apologize Never
[00:16:38] Alright guys Let's show this clip Wow We grew the podcast Actually recently From like 20,000 A month To 400,000 A month And a big part of that Was just having call to actions Sounds really dumb But I wasn't doing it So Do it So simple So simple I love how When he actually said it He didn't say 20,000 downloads He said We grew from 20,000 To 400,000 Downloads Per month And we were Having such a hard time Saying that thing
[00:17:07] Yeah Clearly he knows His message Better than we did He knows his stuff But You don't know how to You don't know how to Write notes That's the thing I think that's pretty impressive Just by adding Call to actions Right How many of you Don't Put any call to actions At the end of your videos I remember the first time We had somebody Told us to add a call to action Do you remember Who was it? I remember Myron Golden Telling us Yes Do an offer Do an offer Make an offer Every single time Make an offer And I remember
[00:17:37] I don't know if this was The same event But The first time that we Actually recorded a Facebook live video Do you remember that Experience? Yeah absolutely I was literally Sweating bullets Sweating bullets Yeah So we're in this mastermind And it's about 70 people In the room And this person comes out And he's like You have to make more Offer Like how do you make More money? You have to make More offers Right You have to put Your message Other You have to ask More In every single time And they're like Okay Well guess what You know Off the cuff Go ahead
[00:18:06] And grab your phone And you go Wherever you want to go In the building And record your live And you're gonna make An offer To somebody To whether that's Like for your product For your service To like Call you To your OnlyFans Whatever it is The OnlyFans Is not a thing Back there Fancy Glad to know That you have one But Hit me up No kidding But Anyway So They You know We go out there And I remember I was also petrified That was like The first time
[00:18:35] I was gonna do it I think I I was able to do it A little bit Faster than you But still I was petrified I was walking around Like Are these people Watching me And like Everybody was on their Phones recording And I was like They were all probably Thinking the same thing They're like Oh my gosh But I remember You know We ripped that bandage And And the commitment Of going live For 45 days Came shortly after that And that was really What changed everything For us here And the content creation Because we were able To stay consistent Myron you created Two monsters That day I know
[00:19:05] And now we're like I was talking to Somebody on a call The other day And She was telling me How uncomfortable Is for her to record Without a camera And I told her Like If it's not a camera In front of me I don't know How to record anymore I have to have A camera in front of me Yeah I think the camera Honestly I feel The cameras Are comfort right now Yeah Wink wink What's up How you doing How you doing So back to the Call to actions Again make more offers Right And it doesn't necessarily Have to be an offer Like hey buy my product
[00:19:34] Buy my product Right Here's the list Of some of the Call to actions That Ormosi uses Right Redirecting people To other channels Lead magnets Sharing Tagging Lower ticket offers Hey Leave a review Client ask Sending questions And his grand slam Offer And what he does With these Is that he creates Two to three Different versions Right Pre-recorded Of each Of each one Of these Calls to action And then he just
[00:20:04] Injects them He adds them To his content He records a podcast Cool let me put A pre-roll Boom one of the Calls to actions Let me put a You know Mid-roll And one of the Calls to actions Here's how I Personally visualize It I'm not technical At all On the video Editing side Of things And this Helped me Really to Also Not only to Produce it Initially But to Then experiment And also to Convey it To the team So if you do Have a team This is how I recommend Explain it Imagine Lego Pieces Right So if you Have a team First You need to
[00:20:34] Come to The Biz Bros And we Can explain it To you even Better and to Your team And we would Love to help You out And if you Understand what I'm doing here I'm giving you A call to action So take action Give us a call And if you Don't have a team And you want To have a team Give us a call Anyways But imagine Lego pieces Right So imagine You have What's this Eight call to actions Right Times two versions That's 16 call to actions Just record those pieces And then save those files There's like 16 files That you're going to have In a folder that says CTA
[00:21:04] I thought you didn't do Public math Well this one is easy Public math And then you know You have your full episode That's another Lego piece Right You have an intro version That's another Lego piece So you could technically Go out and outsource Those smaller pieces And then with a software Let's say Descript Right I personally love Descript It's very easy to use You can just like Plug them in Right And it could be very simple Right But hey We highly highly recommend You having somebody else Doing this for you Obviously Because it's going to Free your resources And it's going to Free your time
[00:21:34] To do something else But this is super important Because even today We prepare prototypes According to our vision Based off of this Right So we call them Prototypes It's like one version And then we show That version to the team And then they just Take it from like A six to a ten Right So it's very important Visualize those Lego pieces What are they Right The intro piece The call to action piece The value piece The information piece Another call to action piece And so on And that can definitely help Move your content forward Really really fast Okay Yeah 100% Cool So once you get
[00:22:03] The call to actions done Right And you then He talks a little bit About contextualizing Per platform So pretty much Making your content Native per platform So instead of downloading Your content from TikTok And then publishing On Instagram Reels And it has a little logo Of TikTok in there No like just You know Publish the original On Reels 2 as well So he talks about His distribution How What he did And he went And this was mind blowing He went from publishing Seven times a week Which
[00:22:33] I will say For most people That is already a lot They're like What? I had to publish content Every single day And that is just Mind blowing For some people Right? They're like How am I gonna get this done? This is so much Right? Again Frameworks Publishing Pyramid That too Reference to another episode Go check it out Look Content's Profit Publishing Pyramid And let that concept And learn that concept Is gonna help you out But he went from Seven times a week To Eighty Times
[00:23:03] A week So he pretty much He pretty much He pretty much 10 next His input And 10 next His output And He's gotten Massive results I mean A million followers In six months So there's a clip here Let's put the clip Then we distribute them Alright So we went from Seven times a week To eighty times A week In distribution That was the result Over that six month period Which was a lot of growth Awesome And so we 10x the inputs And we got 10x the outputs
[00:23:34] Surprising Right? Surprising Surprising indeed So obviously For those listening You didn't see the results I'm gonna walk through them Real quick So on YouTube They went from Seventy thousand To three hundred thousand On Twitter From ten thousand To a hundred thousand Instagram Seventy thousand To three hundred And thirty thousand SEL From zero To twenty two thousand A month TikTok Ten thousand To two hundred And eighty thousand LinkedIn From zero To seven thousand The book
[00:24:03] From zero Sold To one hundred And fifty thousand Copies sold And then the podcast From twenty thousand A month To one hundred And fifty thousand A month Yeah Very impressive He's already On Instagram He's already On four hundred And eighty thousand Four hundred And eighty thousand Yeah And that's like I feel like It compounds Like it just Starts growing Faster and faster And faster The more you go Right? So Impressive Those numbers Are absolutely Amazing I mean He's in here It says One hundred And fifty thousand Per month
[00:24:33] Downloads On his podcast But while he was So I'm pretty sure He made the slide Way earlier Because then he said He's at two hundred Thousand Yeah On his podcast Downloads So if you're thinking There's no way In hell I can 10x my output Right now I think it's time For you to stop Real quick Meet with your team Or meet with yourself If you're the one Producing the content And rethink How you are Producing this content Like how can you Leverage your time Your resources To make sure That you can do this Right? And again Shameless plug There's a framework
[00:25:02] Called M2M That's the one That we use here That we design With our team It's very simple It's from a long Form of content Dissect those ideas That you're explaining That long form of content You know What we're doing right now Is six Six ideas From podcast episodes And then five If we record locally And then those become Your shorts And your reels And then distribute Right? So again Build depending on your capacity Make sure that you plan For creation time Make sure that you plan For production time And then make sure
[00:25:31] You plan for distribution time A lot of people Plan for the creation time And then they forget The production And the distribution So this goes If you're doing it Yourself Or if you have A team that helps you And if you don't Have a team And you want a team Give us a call We definitely can help you In there So yeah Absolutely And I think You know To kind of wrap it up Down here We always say Test Test With the Twitter Being the new way
[00:26:00] And sharing ideas Quick ideas That's your testing ground Right there You're going to be testing What resonates with people And eventually You're going to say Oh cool I have a winner here Let me develop more This idea Then you're investing Your effort And your resources Into developing More of that idea And guess what A very special message Something that we realize I think like I'm thankful That we realized This early on But guess Who is the only person That listens to
[00:26:29] 100% of your message It is you So a lot of times You might be thinking But I already talked About that I already recorded About that Well Guess how many times We've talked about You know Consistency is art A lot of times And yes We are the only ones That listen to it 100% of the time But every time You publish it out there You might be reaching New audiences You know Opening the eyes To new people And helping people Connect with you
[00:26:58] So just because You've done it already Doesn't mean that You cannot do it again And talk about it again And you actually Can record one topic In multiple different ways Different types of content There's so many ways To do it Right So lean into that Yeah I think if you go Over that hurdle Of Is that We just had a We just had a recording Earlier with somebody I recorded Like 11 pieces Like
[00:27:28] 11 ideas 11 podcast episodes 11 podcast episodes There you go And I remember Like one of the Friction points Before we tackle That recording Was like He's just my face All the time So I think Like they brought Two coaches Of their programs To do it And we're like It's okay Like you're the only one Seeing this content You're your brand At the end of the day too So Most people That do this Like They are The brand Of You know Their business So If you have A brand dependent On you know You You gotta show up
[00:27:58] You gotta be in front Of the camera Absolutely I wanna share a little bit Of obviously In the last two weeks We've tested With some shorts And keep in mind If you go To YouTube And you see this These are not Formatted For the Platform These were created About a year ago And there was Before No these were created Before shorts Even came out And they're like The old version Like we have the headline You have the video In the middle right We had them In the vault In the vault And they were sitting In the drive Because they never Got distributed right This is part of the lesson Right
[00:28:27] We planned for the production We planned for the creation But we didn't plan For the distribution Side at the time And they were sitting there And we have this operation Going on called Operation catch up And we decided That for those 150 episodes Plus the microassets That were coming out We're just gonna put it Out there And see what happened Right And the results Have been really cool Because even though It's not the format We've been getting Amazing results On shorts We're about to hit 13,000 views For And I think These are three days Of actually Distributed content Which is crazy
[00:28:57] We still have to do A lot more About 80 hours Of people watching Our content And consuming And transferring Into a podcast Right On reels It's a lot less But a lot of People have transferred And you know We have these videos That have 1300 views 900 views And this is coming From zero Like this is coming From zero And just think About this Think yourself Sitting in a room Surrounded by 1300 people How scary Would that be Right Like how Intimidating Would it be To be in front Of those people And just like Talking to them
[00:29:26] But it's the same thing Yes It might not be 100,000 views It might not be A million views But guess what All those people That have those views They started You know With a lower number As well And when you Think about it It's like Wow I'm getting in front Of 1300 people Maybe one of those The message resonates And they might be Interested I can establish A conversation And then I can Potentially help them You know Change whatever it is In their business And just Help them improve Yeah This is super cool too Because we went From like You know
[00:29:56] 30 subscribers That were like Our friends In like a week Or so To almost 100 Right Which is awesome Because these new People that are Coming into our world That we can communicate We provide value We can get feedback From We've been getting Messages over LinkedIn People that have Discovered the show And really love it And shared That message With us Right So that's obviously Very very encouraging So as you do this Consistently It's gonna compound Right So the idea of that For example I've been looking at TikTok too It's the same content That we're publishing There on TikTok It doesn't grab traction
[00:30:26] As fast But it's funny Because as one video hits Everything else Continues to be elevated And we live this With Brian One of the people That we work with He just had a video That Went viral 6.5 million views Yeah And every other video Out there I think it was like They were in the Single thousands And now they're growing And there's a few 500,000 200,000 views It's insane So everything elevates Right But again If we don't create And we don't produce And we don't distribute Then that safety net content
[00:30:55] Is never gonna be there For when This happens Then Again There's not gonna be content For anybody to consume And to learn about you And to continue To engage with you So make sure So make sure that you set This up To To be able to be consistent Yeah Absolutely Then you get Every person now Has to get in the mindset Of just becoming a creator Right And becoming a creator Doesn't mean That you have to Again Create these Highly produced videos On YouTube Or short documentaries Whatever Right
[00:31:25] But become a creator On the sense of like Cool I'm gonna share my message I'm gonna share You know The lessons that I've learned Or whatever I have to bring out To the world To help them out And if you get in that mindset It's just gonna be way easier And putting less friction On yourself To create content So That's the episode I think Before we head out You know We're gonna leave them With an affirmation So they can repeat In front of the mirror Looking at yourself You know Kinda like When you're looking At the camera And you're gonna tell yourself
[00:31:54] I am A creator I am a creator Let's go I am a creator Let's go And if you have a team Make them Put them in the room together And be like We are creators We are creators That's true And if you don't have a team Give us a call Okay I think that's the episode With that Say guys Thank you so much For tuning in To the Contents Profit Podcast Go ahead and follow the show In your favorite podcast And on social media At Biz Bros Co That is right And if today's episode Helped you move One step closer To your goal Please Don't forget to
[00:32:23] Hit that subscribe button And Leave us an honest review So we can get better Thank you See ya Bye guys

