The 1M Followers Framework by Alex Hormozi! 10X Your Growth

[00:00:00] One of my favorite episodes so far.

[00:00:04] Yeah, it was good. It was good. We level up production and topic.

[00:00:08] I know this episode is a little bit different from everything you've heard before.

[00:00:12] We have like clips and segments and some epic commentary.

[00:00:16] And we're talking about how Alex Hormozi grew his following by 1 million followers in six months.

[00:00:24] Yeah, we talked about the $100,000 piece of advice that Grant Cardone gave him.

[00:00:29] We talked about message over production. Is that really a thing?

[00:00:33] Yeah, and the new way being the Twitter way.

[00:00:36] The Twitter way.

[00:00:36] What is that?

[00:00:37] Oh, and that and so much more. So tune in and welcome to the show.

[00:00:42] Yeah, this is going to be a two-part series, so make sure you tune in to the next one as well.

[00:00:45] See ya.

[00:00:46] Hey, I'm Luis.

[00:00:47] And this is Luis.

[00:00:48] And welcome to the Content Is Profit podcast.

[00:00:51] In here, you're going to get the insights, accountability, and drive to create consistently and increase revenue.

[00:00:57] You'll hear from top entrepreneurs, creators, and anything and everything you need to know about content.

[00:01:02] All this while having a good time.

[00:01:04] The goal of this podcast is simple to entertain, educate, and turn your content into profit.

[00:01:11] Let's go.

[00:01:12] Welcome back, everybody. Welcome back to Content Is Profit.

[00:01:15] I'm excited today. We're trying something new over here.

[00:01:17] We just mentioned it a little bit earlier, but Fonsi, thank you for doing all the research, man.

[00:01:21] Like I saw the video and I'm like, I got this, I got this.

[00:01:24] But you're like, no, you didn't get this. You need my notes.

[00:01:27] Somebody has to carry the team. And that is me, guys.

[00:01:30] And if you enjoyed today's show, guys, please don't forget to follow the show in all your podcasting platforms and follow us on social media at Bees Bros. Go.

[00:01:38] And you know what to do.

[00:01:40] If you enjoyed today's episode and help you move one step closer to your goal, don't forget to share it with your BFFs and your family as well.

[00:01:47] And of course, anybody and everybody.

[00:01:50] I mean, share it and tell them, hey, download, download, because he helps the Bees Bros.

[00:01:54] And if he helps the Bees Bros, he helps me as well.

[00:01:56] So thank you. Thank you, guys. That was good.

[00:01:58] So selfish, bro.

[00:01:59] So selfish.

[00:01:59] You're so selfish.

[00:02:01] We love you guys. We love the support.

[00:02:02] By the way, I mean, we're breaking records here on Content Is Profit.

[00:02:06] This month, this past month, five times the amount of downloads as like three months ago.

[00:02:13] So thank you. Studio clap.

[00:02:15] Thank you so much for you, the listener.

[00:02:17] You didn't pick up on the joke last time.

[00:02:19] Remember, when we're going to do studio clap, it's going to be like all weird.

[00:02:23] But you were all weird.

[00:02:24] And I was like legit because I, you know, anyways, I didn't mean that.

[00:02:28] Proceed.

[00:02:28] Proceed.

[00:02:29] Okay.

[00:02:30] Tangent alert.

[00:02:30] Fonzie, let's get this show on the road, right?

[00:02:33] A little background on what we're doing today.

[00:02:36] Yeah, absolutely.

[00:02:37] We saw this video that one of our good friends shared on Instagram.

[00:02:40] And the video, it's about a presentation that Alex Ormosi did on how he grew a million followers in six months.

[00:02:48] And, you know, that is pretty fantastic, right?

[00:02:51] So what we're going to be talking about today is actually that.

[00:02:54] It's the million followers framework by Alex Ormosi.

[00:02:56] How to 10x your growth.

[00:02:58] But there's a little disclaimer in there, right?

[00:03:00] Because, of course, you know, not everybody is as jacked and has such an epic beard as Alex Ormosi.

[00:03:06] But also, they haven't been putting all the work throughout the years that he has been putting, right?

[00:03:11] He published a book that got a lot of attention.

[00:03:14] He's been building lots of businesses.

[00:03:16] And he's been doing the hard work behind the scenes, right?

[00:03:20] That has led him to a point that then he can leverage that influence that he has with massive volume of content, right?

[00:03:29] This whole framework that we're going to share with you to increase his following in the millions, right?

[00:03:35] So keep that in mind.

[00:03:37] That being said, as always, we talk about principles.

[00:03:40] And these principles apply to you regardless of where you are in your journey.

[00:03:44] Of course, you need to make sure you know what is your capacity and what are your resources when doing all this thing.

[00:03:50] But the principle per se, this thing applies to you.

[00:03:53] So make sure to pay attention.

[00:03:55] That's right.

[00:03:56] I mean, you did mention all the disclaimers.

[00:03:58] And again, pay attention to those principles because if you apply, you're going to see some results.

[00:04:02] We have applied some of these.

[00:04:04] And we're going to share some of the results as well if we got some time at the end or probably on the next episode.

[00:04:08] But I'm excited to dive in.

[00:04:10] So should we see, should we watch the first clip?

[00:04:12] Yeah, yeah.

[00:04:12] Play the first clip where the one and only Alex Ormosi here is sharing a few commentary from Grant Cardone.

[00:04:19] All right, here we go.

[00:04:21] I was on this call with him.

[00:04:22] He was like, bro, pull up your Instagram.

[00:04:24] I was like, okay.

[00:04:24] He's like, pull up my Instagram.

[00:04:25] He's like, I got 10 times the content is you.

[00:04:28] 10 times.

[00:04:29] He's like, bro, it's volume, bro.

[00:04:31] Volume.

[00:04:31] I was like, that's deep.

[00:04:32] And so I was like, you know, I should probably do more.

[00:04:34] So many times we're doing the right stuff.

[00:04:36] Volume, bro.

[00:04:36] He's doing way, way too little of it.

[00:04:39] I was on this call with him.

[00:04:41] That was good.

[00:04:41] Okay.

[00:04:42] So let's talk about that.

[00:04:43] Let's break that down.

[00:04:44] So for those that don't know, he, I think Layla, so Alex's wife, actually bought him this like private coaching package with Grant Cardone, which was worth like 100 grand.

[00:04:58] Katie, pay attention.

[00:04:59] It was worth like 100 grand.

[00:05:02] And Alex or mostly actually recorded everything and put it online for everyone to see, which is very impressive.

[00:05:10] The Robin Hood of entrepreneurship.

[00:05:11] The Robin Hood of entrepreneurship.

[00:05:12] But at the same time, yeah, I remember a comment that he made in those videos.

[00:05:15] He's like, hey, like this obviously is going to help people that are in certain places in their journey.

[00:05:21] But still, he just puts it out there.

[00:05:23] And I think that was absolutely amazing.

[00:05:24] So let's talk about volume.

[00:05:27] 10x the volume.

[00:05:29] And I mean, Grant Cardone has way more followers than, you know, a big, big audience.

[00:05:33] He's being pretty loud.

[00:05:34] I think this is a big one that we get all the time, right?

[00:05:38] Because the system that we've been able to design internally for the business content, and you're about to see a lot more kind of coming out, is all designed to produce as much volume as our capacity allows, right?

[00:05:50] And I think the model that we have allows us to do that.

[00:05:52] But when we share it, it's funny.

[00:05:54] We get mixed feelings, right?

[00:05:55] We have people that are not too keen on the volume side of things.

[00:05:58] And we have our theories, right?

[00:05:59] We share this with a few episodes where maybe the people that complain on this is people that might not have the capacity, right?

[00:06:07] And they cannot do something, whether that's money, whether that's a team, whether that's a system, right?

[00:06:11] The second that we were able to design that system, all the belief around volume kind of changed.

[00:06:17] And as soon as we started distributing that, we've seen the results, right?

[00:06:20] Hence the last two weeks on shorts.

[00:06:21] I think we've done blocks of like nine shorts per day, right?

[00:06:25] And it's increased a ton of views.

[00:06:28] I think it's racked up by about 15,000 views or something, like 80 hours of content that people have watched with the Beast Rose face.

[00:06:36] So to that, I say, obviously, agree on it.

[00:06:39] And there's mixed feelings.

[00:06:41] So if you are in that position where you're like, huh, volume might not be the way,

[00:06:44] try to figure out a way on how you can increase that by resources or by creating a system or by sending us a quick DM and we'll share some of that.

[00:06:55] But you'll see the rest of the episodes, they share a little bit on how they tackle this and exploited Alex's content.

[00:07:02] Absolutely.

[00:07:02] And I think there's a spot here where a lot of people are like, well, I don't want to do a lot of volume because I do so much quality, right?

[00:07:09] Kind of like the wrapper.

[00:07:10] And that's going to tie into the next clip that we're going to share.

[00:07:14] But, you know, for us, it's kind of like a test methodology.

[00:07:18] You're putting your message out there and you're throwing it out and you're going to see what people are answering to.

[00:07:24] And you cannot really do that only with quality.

[00:07:28] Sure, you can have volume with massive quality on the whole production side.

[00:07:32] But how much resource would that take, right?

[00:07:35] Yeah.

[00:07:36] Probably in the five to six figures per month, literally, to have that production, to have quality and volume at the same time.

[00:07:44] But you can have volume with quality of the message and not so much that quality of the production, which is going to require less resources.

[00:07:53] And you can turn that one around, you know, way faster.

[00:07:56] And I think that ties in to our next clip.

[00:07:59] You want to play it?

[00:08:00] I think this is going to be like a multi-episode thing, just so you know, because there's so much thoughts, you know.

[00:08:05] As we close this out.

[00:08:06] There's a lot of juice in here.

[00:08:07] There's a lot of juice.

[00:08:07] You know, on the volume side, right before I share the next clip, it just also allows you to create more opportunities online to gather feedback, right?

[00:08:15] Like with the amount of shorts that we've been publishing last week, we've been able to gather where are people kind of tuning in?

[00:08:21] What are they liking?

[00:08:22] What are they consuming more time?

[00:08:24] And those are ideas and pieces of content that we can develop a little bit more.

[00:08:28] So, for example, this video, this is not ours, right?

[00:08:30] The clips that we're playing.

[00:08:31] But it got a ton of traction, right?

[00:08:33] So that's an indicator that people really want to learn about this.

[00:08:37] And then that's why we're creating this episode.

[00:08:40] And we got to mention proper credits to Think Media.

[00:08:42] They produced this video on YouTube, so full credit to them on this video.

[00:08:46] But full credit to us on the awesomeness on the commentary.

[00:08:49] Yeah, in the commentary.

[00:08:51] All right, clip number two.

[00:08:53] Let's make this happen.

[00:08:53] Let's see.

[00:08:54] This one is about the messaging and the production, that thing that we were talking about.

[00:08:58] All right, let's check it out.

[00:08:59] All right, let's see.

[00:09:00] What's inside the content matters more than the wrapper.

[00:09:03] So for anybody who's like worried about getting started, about making it look right, I don't think it matters.

[00:09:09] I mean, I think it matters a little bit, but it's 80-20.

[00:09:11] So focus on the 80.

[00:09:14] Absolutely.

[00:09:14] And I want to put a little bit of context to this little clip, especially if you're listening right now.

[00:09:20] He actually goes and shares that he built two studios, like high-end quality studios, one with like four flat screen TVs on the back, you know, the whiteboard, the whole thing.

[00:09:32] Yeah.

[00:09:32] And then he published a video where he was literally just sitting in front of his laptop in like an hotel, like no background whatsoever.

[00:09:40] I think his studio now is the closet in his Vegas apartment.

[00:09:43] Yeah.

[00:09:44] You can see just the door behind.

[00:09:45] And that video that had the low production did way better than all the other ones in the studio.

[00:09:52] I think this also calls to like the principle that we share all the time, right?

[00:09:55] Remove that friction.

[00:09:56] So obviously a lot of people, we get it all the time, right?

[00:10:00] Like what kind of background should I be putting on?

[00:10:03] Like what kind of equipment should I be using, right?

[00:10:05] And it depends, right, at the level that you're at.

[00:10:08] I get it.

[00:10:09] Like if you're looking for the authority level, you already have a proven business.

[00:10:11] You have a message that you've perfected over the years and maybe that's the next level on content.

[00:10:16] I get it.

[00:10:17] But a lot of the people that start on content maybe see that as a standard and then they try to get and produce it something similar to that.

[00:10:25] And that adds a ton of friction on their systems, on their teams, on the production, right?

[00:10:29] Because it's not built.

[00:10:30] The base is not built.

[00:10:31] Especially if you're trying a new message, if you're selling something brand new, like when it happened with us two years ago when we started promoting content momentum and the agency side of things.

[00:10:40] We needed to test the message.

[00:10:42] We needed to test what we were doing.

[00:10:44] So lower production allowed us to put the message out there multiple times.

[00:10:49] That's the reason the show is three times a week.

[00:10:51] It has evolved quite a bit, obviously.

[00:10:54] But that was the only reason.

[00:10:55] But it's because we've increased our resources.

[00:10:57] That's why it has evolved.

[00:10:58] Absolutely.

[00:10:58] Absolutely.

[00:10:59] Resources and time and skills and team members.

[00:11:00] And the reason why we've increased our resources is because we've been publishing more and getting in front of more opportunities, generating more conversations, turning into more business.

[00:11:10] Yeah.

[00:11:11] So, you know, have faith, right?

[00:11:12] Like believe in the message that you're putting out there.

[00:11:15] Initially, right, there's going to be low traction on that content.

[00:11:18] And that's normal.

[00:11:19] But as you put more pieces of content and you practice your message, see that as an opportunity to grow and to make sure that your message is nice and tight.

[00:11:27] One of the reasons I love this clip is because I remember when we decided to start publishing consistently right after those business owners told us that, hey, what you guys are selling us is really cool.

[00:11:37] But you have no proof of concept because your social media has no content whatsoever.

[00:11:41] You know, that gut punch that we experienced.

[00:11:44] Oh, boy.

[00:11:45] I remember that we were, you know, when we came up with the 45 live challenge going live on Facebook for 45 days in a row.

[00:11:51] The whole thing was let's decrease friction and literally focus on the quality of the message.

[00:11:56] I remember that I personally at that time, I didn't truly believe in that because I also focus on high quality.

[00:12:03] I loved high quality, right?

[00:12:05] I pretty much my content journey started by watching high quality YouTube videos like Peter McKinnon, you know, very high end production.

[00:12:14] Casey Neistat.

[00:12:15] Really cool videography.

[00:12:17] Casey Neistat, right?

[00:12:18] Each one has their style that you can tell they put so much effort into it.

[00:12:21] And my perception is if you don't have content like that, it's going to be very difficult to be successful.

[00:12:26] So when we started doing the 45 live, I remember that we came up with the motto of quality of the message over quality of the production.

[00:12:33] And that was a message that we just would repeat ourselves every single time.

[00:12:37] Quality of the message over quality of the production.

[00:12:39] Quality of the message over quality of the production.

[00:12:41] Until I believed it.

[00:12:43] Until I was like, okay, good.

[00:12:45] Quality of the message over quality of the production.

[00:12:47] And that made it easier for me to publish, to be okay with putting volume out there, even if it didn't look like it was recorded in a super expensive and fancy camera.

[00:12:57] Yeah, I love it.

[00:12:58] And to this day, right, it might look nice, but we are on a probably like a $50 webcam.

[00:13:03] Like it's not like a, it's not a DSLR or a crazy camera, right?

[00:13:06] And obviously there's some accessibility, right?

[00:13:09] And at the end of the day, it's like, what do you feel comfortable?

[00:13:11] But at the end of the day is that belief that you got to put it out there, right?

[00:13:16] Absolutely.

[00:13:17] So start loading clip number three here.

[00:13:19] And, you know, after you start, after you start trusting on the quality of the message over quality of the production, there's something that's going to happen.

[00:13:28] You're going to say, okay, well, how do I talk for so long?

[00:13:30] How do I create that many pieces of content?

[00:13:34] And this is where Alex shared what is his content creation model, right?

[00:13:39] Identifying his ideas.

[00:13:40] And it's actually really cool.

[00:13:42] We have, I feel like a somewhat similar process.

[00:13:46] Yeah.

[00:13:47] We'll share, we'll show the clip and then we'll share what we do.

[00:13:50] Yeah.

[00:13:50] We'll share our opinion and everything.

[00:13:52] So, all right, hit it.

[00:13:53] All right, here we go.

[00:13:54] And the new way is the Twitter way, which is being blocked by the thing is a formatted word.

[00:14:00] But I post all of those ideas as tweets on Twitter rather than just sending them to myself.

[00:14:05] And so, all of a sudden, what used to be my inbox is actually just my, like, tweet thread.

[00:14:09] Ooh.

[00:14:10] That's good.

[00:14:11] That was juicy.

[00:14:12] All right.

[00:14:13] So, he's talking about his idea creation process and how his idea capture process as well to then turn that into content.

[00:14:23] Well, the clip, like, started, and I think we didn't cut it in the right time, but basically he started to share, like, how he used to do it,

[00:14:29] where he would send an email to himself every time he had an idea or every time he saw a piece of content that was out there versus a new idea, which is what he just said.

[00:14:39] Yeah.

[00:14:39] He would just send it to his email and then he's like, okay, cool.

[00:14:42] I'll get to it back later, which already adds friction.

[00:14:45] Yeah.

[00:14:46] Right?

[00:14:46] But what he mentions here is that Twitter has become that capture idea, that idea capturing platform because, first, it is very forgiving.

[00:14:56] Like, it's so fast-paced and you can put so many stuff out there that, you know, people read it and they just keep going.

[00:15:02] But if something resonates, it resonates and people start commenting, engaging with it.

[00:15:07] You know, he can use Twitter as a sort of stream of consciousness, kind of like a little journal for his thoughts, which is really cool because you're just putting it out there.

[00:15:17] And at the same time, you have a record kind of organized on what are these topics that are coming to your head.

[00:15:23] And think about it.

[00:15:25] How many times per day do you get ideas in your head that you think about, huh, this would be a great piece of content.

[00:15:32] And maybe you write it in a notepad, you write it in Notion, whatever it is where you take your notes and you tell yourself, I'm going to get back to it later.

[00:15:40] And then that later never comes and you never end up doing that piece of content.

[00:15:43] Or maybe you think so much about it later on that you get overwhelmed and you decide not to tackle that specific piece of content.

[00:15:51] Instead, what Hermosi does, he pulls his Twitter, tweets that thought that he got, and then he has quick feedback.

[00:16:00] Yeah.

[00:16:00] One of the things when we saw this video that you mentioned, it's like, well, what if we don't have a big Twitter following?

[00:16:05] Which we don't, right?

[00:16:06] I don't think Twitter has been our main platform, not even close.

[00:16:10] Lately, we've been posting there a little bit more, but not like this.

[00:16:15] And, you know, I don't know what your system is, but my system was I would screenshot or I would screen record the thing and I would save it in a folder in my phone photos.

[00:16:23] And like you said, we would never go back to it.

[00:16:26] The idea will stay there, right?

[00:16:27] Like if it resonates internally to me, that helps me kind of form the idea and then produce it for the podcast because that's the main thing that we do.

[00:16:34] But I love this, right?

[00:16:35] Because Twitter will give immediate feedback.

[00:16:37] So I'm very excited to try this out.

[00:16:38] I got to make a conscious effort to actually do this when a thought comes up, when there's a very smart piece of information that I consume, put it out there in form of Twitter.

[00:16:48] Right now, what I have is a spreadsheet on Notion where I put the clips in there.

[00:16:52] Also, in a sense, because Notion is our software to produce this stuff.

[00:16:55] So we can just click in there and we see the picture and we can add it.

[00:16:58] Sorry, into our podcast cheat sheet.

[00:17:00] But I think as proving the ideas that resonate, right?

[00:17:04] We talk about this on the episodes for the newsletters where we can go to platforms like Reddit, right?

[00:17:10] And obviously Twitter.

[00:17:11] But I'm very excited to see what happens if you don't have such a big following, right?

[00:17:16] Because it's going to be a repository of ideas.

[00:17:18] Maybe with feedback, maybe without feedback.

[00:17:20] If you are listening and you try this out, let us know.

[00:17:23] Keep us posted what happens, right?

[00:17:24] Yeah.

[00:17:25] I think, you know, I started thinking when he was talking about this as well.

[00:17:28] It's like, okay, well, what if I don't want to tweet?

[00:17:30] Or what if I don't have a Twitter?

[00:17:32] What if I don't want another platform to take care of?

[00:17:35] Can you do the same thing in other platforms such as, let's say, Instagram, right?

[00:17:40] And I personally think you can.

[00:17:42] You got Instagram stories.

[00:17:44] Why don't you, quote unquote, tweet the thought on your stories, right?

[00:17:50] And you can actually see a record, an archive of the stories that you shared.

[00:17:54] So you're actually not losing them.

[00:17:55] You still have them there.

[00:17:56] And, you know, people really engage with stories.

[00:17:59] And I feel like they would give you quick feedback as well in the first 24 hours of whether a thought was good or not.

[00:18:06] And then you just keep track of that and then, you know, develop it.

[00:18:10] And this is something important that he mentions too.

[00:18:12] He's like, well, when I have a long thought, that becomes a thread in Twitter, which then becomes a long form piece of content, which what it does, it adds depth, right?

[00:18:23] It adds depth to that specific idea or that specific topic that he's talking about.

[00:18:28] But if it's just a kind of a quick, short thought, he just tweets it in one specific tweet, which if it resonates, that becomes a short form content, right?

[00:18:39] A real YouTube short, a TikTok.

[00:18:42] And those, what they do is they add width, right?

[00:18:45] They allowed you to put more content out there and reach new audiences.

[00:18:50] I love this.

[00:18:51] You know, something that we mentioned in the last episode with Podcast Movement is people are conditioned, right?

[00:18:57] By the medium that they're consuming content, right?

[00:18:59] So if we have an opportunity when we collect ideas on where a thought comes up to put it out there instead of putting it in a database, right?

[00:19:07] Nobody's going to see it.

[00:19:08] Why don't we leverage this, right?

[00:19:10] And I think what stops a lot of people based on feedback that we've had on calls on people in the community is that is the fears of not having it perfect, right?

[00:19:19] This is not maybe, this is not my thought.

[00:19:20] This is not my original idea.

[00:19:22] That's okay.

[00:19:23] Put it out there.

[00:19:24] Give the attribution to that person.

[00:19:25] But if that idea, if that topic resonates, it doesn't matter.

[00:19:29] You can always relate it to what you're producing, what your business is or what your projects are.

[00:19:33] And I think there's a lot room for opportunities.

[00:19:36] Yeah, absolutely.

[00:19:37] On to the next clip.

[00:19:38] We're good?

[00:19:38] Yeah, yeah.

[00:19:39] So the next clip, you know, kind of to make a transition here from this idea, then you're going to say, okay, well, what if I have these so many ideas?

[00:19:46] And I don't want to really do shorts.

[00:19:49] I don't want to, you know, have the width.

[00:19:51] Again, I feel it's that battle of quality versus volume.

[00:19:55] And this is a thought that he shared about Gary Vaynerchuk that I thought it was extremely interesting.

[00:20:02] Because if I'm being honest, I follow Gary.

[00:20:05] But at the same time, I don't really consume that much of his content.

[00:20:08] But he's always popping on my screen.

[00:20:12] So literally, when I think about, okay, who is the top, top, top influence in social media, right?

[00:20:18] Right after Biz Bros, the first thought is Gary Vaynerchuk.

[00:20:23] I try to stay serious through that one.

[00:20:25] You know, it's Gary Vaynerchuk.

[00:20:27] So let's listen to what Ormosi has to say about the shorts here.

[00:20:31] Sounds good.

[00:20:32] Can you play the clip?

[00:20:33] Yeah, absolutely.

[00:20:33] Absolutely.

[00:20:34] Are you okay with this being the last clip today?

[00:20:37] Because the next ones are going to be juicy.

[00:20:40] And we can do them tomorrow, Friday.

[00:20:42] Sure.

[00:20:43] We can do a part two on this.

[00:20:44] Let's go.

[00:20:46] Okay.

[00:20:46] Let me share screen.

[00:20:47] Gary.

[00:20:48] All right.

[00:20:48] Here we go.

[00:20:49] Bam.

[00:20:49] I realized that because you're like, why do you do short stuff?

[00:20:52] I was kind of against shorts.

[00:20:54] And then I realized that I've never actually consumed anything from Gary V that's long.

[00:20:58] But I like Gary V a lot.

[00:20:59] And I was like, oh, well, I guess that worked.

[00:21:01] So that's why I do both.

[00:21:04] There you go.

[00:21:06] So look at that.

[00:21:08] He's like, I never consumed him.

[00:21:09] I like Gary.

[00:21:10] So the like and trust factor is actually not tied up to whether you consume it or not.

[00:21:18] I'm sure he knows Gary too in person.

[00:21:20] Right.

[00:21:21] But guess what?

[00:21:22] Like just the fact that you're showing up on people's feed, it's invaluable.

[00:21:28] It's massive.

[00:21:28] And we experienced that in Funnel Hacking Live last year.

[00:21:32] And we shared this story before.

[00:21:34] So I'm going to make it brief.

[00:21:35] But they were giving away the two comma club awards.

[00:21:39] And we stood up to go to the restroom.

[00:21:41] And some of our friends that we've had on the podcast or that we connected through the community,

[00:21:46] they stopped us and they were like, guys, congratulations.

[00:21:48] And we're like, why?

[00:21:50] They're like, because you guys are getting the two comma club award.

[00:21:53] Right.

[00:21:53] And we're like, not really.

[00:21:55] No, we're not.

[00:21:56] And they're like, oh, man, we thought you did because we saw we see you guys everywhere.

[00:22:02] Right.

[00:22:02] And that is that concept of art that we shared all the time.

[00:22:05] Authority, relevancy and trust.

[00:22:08] Consistency builds art.

[00:22:10] Authority, relevancy and trust.

[00:22:12] And it's incredible that perception that it gives to people just showing in their feed.

[00:22:18] So I'm going to leave you with this before you take over.

[00:22:20] But it's the life.

[00:22:23] The life span of a post is very short in social media.

[00:22:26] So if you decide to go with the quality of the production and you post something once every week,

[00:22:31] guess what?

[00:22:32] Your post is going to live for a little bit.

[00:22:33] And then you're now dependent on other people's actions, you know, to actually boost your post.

[00:22:40] You are dependent on other people's engagement on whether other people decide to actually watch your content multiple times.

[00:22:47] So the algorithm starts pushing it to more and more people.

[00:22:51] But if you are posting three, four or five times a day, now you're getting on their feed and you're just being consistent and you can control that.

[00:23:01] But you cannot control their engagement.

[00:23:02] And I love this, right?

[00:23:04] Because in the test that we did on shorts last week, there were three days in a row that we posted.

[00:23:10] And every single day that we posted in chunks of nine shorts at the same time.

[00:23:15] So it was nine shorts in a row.

[00:23:19] And then the next day, nine shorts in a row.

[00:23:23] Every day got momentum.

[00:23:24] It's like this big wheel that grabs momentum.

[00:23:27] And then we stopped for three days because we were out of the event.

[00:23:31] And we just stopped that project for a little bit.

[00:23:33] Because there's some other stuff in the back end that we're doing for that.

[00:23:37] And then when we restarted the publishing, when we caught up again, it felt harder to get that momentum again.

[00:23:44] It was like smaller views or a smaller reach.

[00:23:47] And then the second day that we posted, a little bit more.

[00:23:50] And then the third day that we posted, a little bit more.

[00:23:52] So this obviously tells us something, right?

[00:23:54] If the platforms rewards you for that consistency, right?

[00:23:57] Whether, and again, whether that's nine shorts, two shorts, one short, whatever that is, make sure that it's consistent day in and day out.

[00:24:04] So measure your capacity.

[00:24:05] We talk about this all the time in the publishing pyramid.

[00:24:08] Whether that's your time, whether that's your team, what are those resources so you can stay consistent over time?

[00:24:13] And keep this in mind.

[00:24:14] I was talking to, I was on a call earlier today and we're talking about this.

[00:24:18] The time, make sure that you allocate the time for the creation.

[00:24:21] That gives a lot of energy to a lot of people, right?

[00:24:23] Time for the creation, time for the production, whether that's you or your team.

[00:24:27] And then the time and the resources for the distribution, whether that's you or your team.

[00:24:31] Creation, obviously, if you're the face of it, obviously you.

[00:24:34] But keep in mind the other two because most people don't pay attention to that.

[00:24:38] So, dude, I love this.

[00:24:40] We should be doing more of this.

[00:24:42] Next week.

[00:24:42] I know.

[00:24:43] Next episode.

[00:24:44] Next episode.

[00:24:45] There's a few things here that we're going to share.

[00:24:46] You know, we're going to talk about how to simplify or the virality simplified.

[00:24:51] What's the secret recipe coming from Mr. Beast?

[00:24:54] Yeah, we're going to talk about the long form formats that Ormosi uses for his videos and the short form.

[00:25:00] And maybe we'll spice it up and we'll add some of our frameworks that we use to create these videos.

[00:25:06] Why are frameworks important?

[00:25:08] They minimize your decision fatigue and you can come in really easy and plug things in, plug the information in.

[00:25:16] And it just makes the whole creation process extremely easy.

[00:25:19] So we're going to be sharing Ormosi, the one that he's sharing there, and then some of ours.

[00:25:23] And then how he went from 20k downloads a month, 20,000 downloads a month to 400,000 downloads a month on his podcast.

[00:25:34] Right?

[00:25:35] And trust me, it is very simple.

[00:25:38] And again, obviously, you're not going to potentially not going to see the same results.

[00:25:42] But it's something that you might be avoiding doing and is a very quick switch that you can inject into your content.

[00:25:51] And last, we're going to talk about the distribution.

[00:25:53] Right?

[00:25:53] How he went from...

[00:25:55] Well, I don't want to ruin it.

[00:25:58] But we're going to talk about how he 10xed his output.

[00:26:01] Has a juicy, juicy.

[00:26:03] So good.

[00:26:04] He's so good.

[00:26:04] And we're going to share also some results of tests that we've running over the last two weeks on our side of things.

[00:26:09] Obviously, our accounts are not as big as them.

[00:26:11] And then how does that translate to business?

[00:26:13] Because vanity metrics don't matter.

[00:26:16] Alex's objective is a little bit different than ours.

[00:26:18] Ours is really tied down to different goals that we have in the...

[00:26:22] Whether that's a podcast or...

[00:26:23] He's building a brand now.

[00:26:24] He's building a brand.

[00:26:24] He's building a brand.

[00:26:25] He's giving a lot of stuff for free, which is amazing.

[00:26:28] Right?

[00:26:29] And we've talked about this.

[00:26:30] And we're going to probably debrief a little bit of that in the next episode.

[00:26:33] So, Fonsi, we good?

[00:26:35] That was good.

[00:26:36] That was a good episode.

[00:26:36] That was a solid one.

[00:26:37] Let us know.

[00:26:38] Was that a good episode?

[00:26:39] Send us a message.

[00:26:40] Do you like the idea of putting the clips, commenting them, you know, coming up with conclusions,

[00:26:44] sharing a little bit more about our frameworks?

[00:26:47] Let us know.

[00:26:47] Give us some feedback.

[00:26:49] Greatly appreciated.

[00:26:50] And don't forget to follow Contents Profit.

[00:26:53] That's right.

[00:26:53] With that said, guys, thank you so much for tuning into the Contents Profit podcast.

[00:26:58] Go ahead and follow the show.

[00:26:59] And follow us on social media at Biz Bros Co.

[00:27:02] That is right.

[00:27:02] And if today's episode helped you move one step closer towards your goal, please don't

[00:27:06] forget to share this episode and subscribe.

[00:27:10] And if you want, leave a review.

[00:27:12] Pretty honest, you know.

[00:27:13] We love feedback.

[00:27:14] See ya.

[00:27:15] Bye, guys.

[00:27:15] Take care.