The Future is YouTube: 4 Big Bets for Creators in 2025

[00:00:04] What's up everybody welcome back to Content Is Profit. Today we are talking video content, specifically YouTube. This is good, I came across this article last week and I've been wanting to kind of chat a little bit about it. It's not going to be a super in-depth analysis but we're going to go and share a little bit of it. So you might be seeing it now on the screen, it's actually from the YouTube of our big YouTube CEO. Clearly I haven't had my caffeine today.

[00:00:34] But basically it's their bets on what's about to happen, right? So it's about five, we're going to be going through four of the things that they announced. And I think after reading it a little bit I don't want to form any opinions but we're going to go through and then you tell me at the end of the video kind of like what you think about and if this applies to you. This is relevant to us, it's just because obviously we are not only podcast creators but in general content creators.

[00:01:00] And YouTube has been one of the biggest platforms out there forever. You know, I'm currently listening to the interview from Colin and Samir with Mark Zuckerberg and Mr. B comes in and you know the transition from Facebook, the kind of advert, advertise field Facebook to now going back to the roots.

[00:01:19] And I think this is a very strategic move from them, not only to kind of bring, you know, that, I guess, good memory from that platform when we first started in, you know, 2004, 2005 for a lot of people. That was me, 2005, it's crazy. To connect more with your people. And now, you know, YouTube, what are the changes on the platform that we're going to be seeing for creators and kind of like what's their bet, right?

[00:01:46] So just to go off here, you know, we're diving into the four massive moves YouTube is making in 2025 for every creator, entrepreneur and content marketer, you know. So some need to know things. So number one, right, is YouTube will remain the epicenter of culture. I mean, I think that's a pretty big statement right here.

[00:02:10] You know, for over a decade, our mission has been to give everyone a voice and show them the world. You know, that means we provide a platform for free speech and creative expression, unlike any other, maybe debatable the last couple of years. This vibrant ecosystem fuels culture trends and fandom.

[00:02:27] So, you know, you might have your own opinion about that specific statement, but it is true that is the number one platform in the world, not only for content, but also for podcasts. And it was almost like accidentally they landed in there because people started creating videos with their podcast, the audio podcast. And they started, you know, moving them into that platform. So that's a pretty take. So, you know, it is considered number one platform for shows.

[00:02:57] If you have a podcast, you must be there. No, doesn't necessarily need to be on video. You can be an audit, right? I mean, it has obviously stayed relevant with cultures like big moments like Trump and Reagan interview happening on YouTube. Right. Trump, Rogan, Reagan. Wow. Please give me coffee. Trump and Rogan happening on YouTube, which is kind of crazy. Right. And then YouTube is global.

[00:03:23] Obviously, creators like Sarah Lezito and Glitch are getting 90% of their views from outside their countries. And, you know, I'm going I'm referencing my notes here if you see me looking at the screen. But, you know, channels like Mr. Beast that they're now dubbed in so many languages is because the rest of the world has access to this type of content. And they're able to bring the whole global audience now. So it's important, right?

[00:03:52] If your topic, you have the constant debate of, you know, should it be niche? Should it be a little bit more general? I think education wise should be a little bit more niche. If you are willing to urge to entertain more people, I think it should be on Casa wider, you know, net. But that's a topic for a different episode. Let me know if you want to kind of go through that. And, you know, their mission is still give everyone a voice and show them the world. So that's kind of a little bit of a summary of point number one.

[00:04:21] Now, on to point number two, you know, YouTubers are becoming the startups of Hollywood. You know, just like Silicon Valley is for the rest of these big, big companies. But it is pretty interesting because we've seen already so many creators that bigger companies have been investing in them, not just a creator, but as companies. And that's super interesting.

[00:04:49] So, for example, last November, the person writing this article attended the opening of a la chicken chow, a 10,000 square foot studio in Burbank. It was both fun and a colorful space filled with cutting edge equipment and products available. Just yesterday, I was watching a video about one of my favorite creators, dude dad. He's almost he's a comedian. He does a lot of family stuff. He builds a lot of stuff. And he was revealing his new studio, right?

[00:05:15] Because he started obviously as a creator at home and then live and the creator and the company started to kind of mix together and they needed that space. And it was a massive investment from them. It's a team of six people. So not a very big company. But now what we see here and just like how it happened with Spotify, where they have been investing in big, big creators, big money to kind of put these platforms in front of a lot of ice, which is, you know, where the platform is going.

[00:05:42] So let me see here on my notes, you know, creators are becoming full fledged media companies. That is, you know, a little bit of what we were talking about, building their own studios and unlocking new revenue streams. So another example will be Mark Rober, for example, that he he has a monthly box product that he ships to his subscribers or the people that kind of get into the membership model. But he also has a massive studio where he's creating and collaborating.

[00:06:08] And he started as a creator uploading one video a month about science and physics and all these ideas. Obviously, the audience was kind of hungry for a lot of the things that that he's sharing there. And that's the business that they've created. Right. Some key points about this, you know, huge growth in channel memberships. So that's a new product that YouTube released. You can actually sell memberships inside of your of your channel. And obviously creators building in places like Alabama, Vancouver, Burbank.

[00:06:39] These are just trends that people are investing in this. And if you don't if you don't have a studio or if you don't want to build a studio, that's totally OK. It's just like that's the direction that's going. But you can also find spaces, you know, shut out here like studio podcasts is where you can go and elevate your content. Right. And just like us in Jacksonville, there's a ton of platforms. There's a ton of podcast studios that you can you can find all over the country. You know, we've just met a few from Orlando that offer an incredible space and you can personalize it.

[00:07:08] Right. Because a little bit of the set or kind of your background right now, we're in my home office with trinkets all over the place. Memories and things that become your also part of your brand or part of your identity. Like, for example, that the Contest Profit sign over there was sent to us by a guest of the show. And, you know, it's a very good memory. So things like that.

[00:07:31] And that's why people are investing in the studio, not only for that branding side, but also for the practicality, you know, making sure that they can turn around product really quick. Right. More than 50 percent of five figure earning channels make money outside of ads. So, you know, I think one of the misconceptions about, you know, content and YouTube and this kind of stuff is like monetization. That stage that we talk about in our six profit levers has to come from the ads on YouTube.

[00:07:58] That's not true. Most of the time is the business that comes out of that channel. That channel is supporting a big, big business on the back end. We see it with Mr. Beast and Feastables. We see it with Mark Grover and their subscription box service. I mean, there's many, many examples. So if you are a creator that are not that doesn't have a business on the back end, start considering something like that. Right. And if you have a business and you don't have content, you're not publishing on these platforms.

[00:08:25] Make sure that you start strategizing and put something together to put on this platform. Right. Features like community post and then you hype to create deeper engagement and growth. In our specific case, we've been testing promotions, the promotion tab inside of the YouTube studio for episodes. We're literally putting about 20 bucks an episode and is introducing our content to a lot of new audiences in the platform.

[00:08:48] I think we gained like two thousand three, two thousand subscribers, maybe in a couple of weeks, which to be completely honest. Not sure if they're the right subscribers. Shout out, though, if you are one of them. Thank you. But from the data that we see, we see a lot of people from Asia, for example, maybe people from India that they're learning. So it's again a learning process. If you're enjoying our content in those countries. Awesome. Welcome to content is profit.

[00:09:16] And it's just a hypothesis that we're putting out there. Right. So just like running ads on on the ad on the audio platform. Right. So let's go. And let's see what's point number three. Right. I think this is kind of bold. YouTube is a new television for more and more people watching TV means watching YouTube. Viewers are watching on average over one billion hours of YouTube content on TV daily.

[00:09:43] This is interesting because also like when we started running our ads, it shows that about 80 percent of them are shown on TV. So, you know, side note here that marks the importance of actually recording higher quality content. And that was something that, you know, some feedback that we got is, you know, maybe we record in a higher quality because people are watching on TV. That's super interesting. Right. The new television doesn't look like old television. It's interactive and includes things like shorts.

[00:10:11] Yes. People watch them on TV, podcasts and live streams right alongside sports sitcoms and talk shows people already love. So a lot of those sitcoms and talk shows is pretty interesting because like they divide them by by segments, for example. And then you can have, you know, obviously the main show on the TV that people kind of tune in. But also you have this like five minutes, six minutes segments that you see on YouTube, which is, by the way, how I consume those talk shows, for example. And, you know, I'm not that young, but you see something like that.

[00:10:39] So also podcast. I am primarily an audio consumer. But lately I've been shifting a lot to listen. I have video podcast. So I might be doing something different. I'm behind my phone and I place on the table around the house while I'm doing tours. But but then I listen to it as I'm doing these things. But then I come back and I watch a little bit. Right. Which is crazy. So over one billion, we already talked about those hours that people are watching on TV. So for this, like you as a creator, what does that mean?

[00:11:07] Can we start recording a little bit on a higher quality, for example, 4K instead of 1080? And this will depend highly, obviously, on your flow and the type of stuff that you do. But can we put in some visuals in the content? Can we do presentation style in the content? And again, it's gonna I will recommend try to try to model your content first to like how can you create consistently. So, for example, right now, this is very low friction for me to create. I'm looking at a camera here.

[00:11:36] I have my computer on my notes and then we have the article on the other screen. And that's it. Right. It might be a zoom in or zoom out depending on like the editing. But also I can change some scenes here. And we're going to be trying some of this new stuff for for YouTube and see how it goes. But again, this is a podcast is audio first. And we're getting feedback from our YouTube viewers. And we're about to release a blog style from the Beast Bros life to see how it does. It's a very different type of content. So we're always experimenting.

[00:12:03] So I recommend please experiment, try new things, see what happens, see what works for your creation process. One, so you can actually put the content out there consistently. And two, what's the feedback there and continue to deliver what the audience wants. Um, which is this is crazy. This is crazy stat. YouTube TV now has eight million subscribers and still growing. I don't think it's ever going to stop because YouTube is now presenting almost defaulting on all new TVs are coming up. Uh, Apple TV, all that kind of stuff.

[00:12:31] And, uh, you know, to be completely honest, like obviously I'm probably a hyper consumer of content just because of my job. But the first thing that I do when I, you know, log on TV to watch something is I go to YouTube, I go to my subscription, see what's happening there. And then if that's doesn't, you know, kind of fulfill, then I go to my main, uh, my main channels or platforms like Apple TV or HBO or some, or Netflix.

[00:12:56] Um, things like multi view, QR code, what, uh, watch with an interactive, interactive second screen experiences are redefining TV. So yeah, I think as we evolve as consumers and, and technology evolves, um, all these experiences are going to change, right? People that have a, a meta set, like a virtual reality set, they're going to be consuming content way different. Um, my brother's father-in-law is obsessed with VR. So he consumes all his content inside of the headset.

[00:13:24] So imagine like the possibilities, not only for content creation, but also for a business to be present in those platforms. Right. And then number five, um, sorry, number four, AI will make it easier to create and enhance the YouTube experience for everybody. Um, it, I have mixed feelings about this one. Not going to lie. Uh, last week I actually was interviewed for AI. Clearly it is a trend.

[00:13:54] Excuse me. By the time of this recording, um, you probably already tested chat GPT image creator. I think we all generators. Sorry. We all play with it. I put my kids on anime style on, on Disney Pixar style on all the styles and send it to all the families. So, um, not only that, but I think I, the good thing is, you know, can we create the parts that are not you? Can we make them better? Can we make them faster? Can we kind of optimize that?

[00:14:24] So then the creation process easier. So quick example, right? Okay. So this article here, obviously that we're showing, uh, has a ton of stuff. I listened to the summary at the very beginning here, the audio. Let me see at the very top. Um, but then I fed this through, uh, one of our favorite AI tools. Uh, and it gave me a lot on outline. So I can go ahead and create, I'm not reading from a teleprompter clearly, but also I'm going through these points and backing it up with the thing that we do.

[00:14:54] I'm backing it up with, you know, other references that we've had throughout the day. So I think it's interesting, you know, uh, dream screen and dream track generate video audio assets automatically. So this is a new feature in YouTube city. If you haven't seen it, dream screen and dream track. Um, I, again, I don't think it's there, but you know, for some creators that might have very, very, very limited resources. This might be super useful. Uh, I think the next one is really good. You know, out of, out of dubbing is expanding to help creators reach global audiences.

[00:15:24] So dubbing before this was very, very expensive. Um, already 40% of, of people watch, sorry, 40% of watch time on dub videos is not the creator's native language. Crazy. So, um, you know, like I said, this has been a very expensive investment. If you wanted to do it correctly, I mean, uh, the very big example will be Mr. B's dubbing his videos and his process is pretty interesting. He actually selects the voices of very famous people.

[00:15:54] In those countries. So for example, one of them, I think in South America, he chose the voice of Spider-Man to be him and then all his friends. And it's to help people kind of recognize and connect a little bit more at an emotional level. So I think he's playing at a different level, but now YouTube specifically inside of here is dubbing those. So it makes it easy for the audience or the audiences to kind of consume your content. So I'm excited for once to see where that goes.

[00:16:19] I haven't seen my content in Spanish or any other languages, but that will be pretty interesting since we speak Spanish as our primary language. So is it going to be the same? A little weird. We'll see. Uh, new AI, uh, guardrails are being put in place to protect creators and viewers, especially kids. So I think that's one of those sensitive topics, obviously, um, with content and going all over. I saw an article the other day about the ads that are coming out on YouTube shorts, for example, for, for kids. And it's pretty scary.

[00:16:48] It's like these apps that are hyper, hyper sexualized. And, um, so I think these companies have a responsibility to protect not only the kids, but you know, the every, everyday consumer. So I think obviously, you know, hopefully a lot of investment is going through is going for this purpose. And also as a creator, we need to be responsible creators, right? And if we see something reported or if, you know, make sure that we create for the right audience, this is not presented for the audience that we don't want to watch.

[00:17:18] So, um, AI tools will help brainstorming title thumbnails or even full video ideas. Obviously, you know, there's a thousand tools that can help you do this, uh, doing the research and doing the thing. And like we said, kind of compress the time when it comes of the research or your message or the creation process, and then put something in place that you feel proud and excited to kind of share it with people, kind of like what we're doing today. You know, I wanted to react to this article.

[00:17:43] Um, and I wanted to read it and kind of go through it and, you know, and then go there. So AI helped me summarize it and create an outline. And now I'm giving my honest opinion, um, with you guys here on the show. So quick recap, right? YouTube is not just a platform anymore. It's a culture hub, a business builder, a TV network, and an AI lab all at once. If you haven't played with YouTube studio, recommend going there, click some buttons, see what's going on.

[00:18:13] There might be one or two things that will help you, um, in your own process. In our own specific case, we're testing the ads. We tested the AI driven creator. I don't think it's quite there anymore. Um, we're a little bit of a different case because we do have a production team and we don't, we're not thinking about, you know, so substituting them anytime soon.

[00:18:33] But, you know, there's tools that I can definitely see for maybe smaller creators or a little bit less resources, you know, less access to different things that can do this. We have a lot of people in the studio that they, you know, they can record, we send them files and they do their own editing. And a lot of it is AI on the backend, kind of like recognizing who's talking and putting, you know, active tracking for the speaker in place.

[00:18:58] And those are things that can save you a ton of time and get content out to receive feedback and, you know, actually learn if you're helping some people. So super useful. Uh, if you're a creator entrepreneur, uh, today is really the time to start doubling down on contents. Obviously the article speaks specifically on YouTube. Is there CEO talking about this? But I think like in every platform, whatever comes easier to you, we have creators that have been like super successful on LinkedIn on Instagram or, or Facebook. Our show started on Facebook.

[00:19:27] We thought Facebook, this would not be possible. And now we're shifting a little more into the video side of things. I'm experimenting. Like we're total newbies on that side of things, but we're extremely grateful for everybody that's coming and giving us feedback to get this platform better. So, um, those are just my random thoughts about today. I'm extremely excited to be able to share them with you. Uh, do you agree with me? Do you agree with YouTube? Do you agree with, you know, what's happening with content all over the world?

[00:19:56] Let me know in the comments below. Send us a DM at BizRosco. If you have questions or if you want to learn more about podcasting and the process and how to monetize and content frameworks, you can go to businesscreator.club. Right now, the time of this recording is $1 a month. Fully refundable. If you don't enjoy it. And April 21st, we're going to be starting a 17 day challenge. That's going to be so fun.

[00:20:21] So I would love to see you there completely free included in that $1 to help you find your boys and monetize. Let's go. Well, with that said, guys, thank you so much for tuning into the content is profit channel and we'll see you soon. Take care.