The Hidden Value Of Long Form Content & Unexpected Ways to Monetize it with Alex Sanfilippo & Tom Rossi

[00:00:00] We live in an industry which loves to tell us that the only way to value your podcast is based on the number of downloads.

[00:00:07] That's just not true if you really believe that what you do helps somebody else is your duty to put it out into the world.

[00:00:14] But at the same time we need to be educated like what does it take for us to do this? Genius.

[00:00:19] Genius, everything. So, just four guys talking about stuff. We call that the porn set. Right?

[00:00:25] Michael, for the coming and she's like, is this a podcast? Are you a show? I promise. I promise I'll buy a cuz it's not hard to fix.

[00:00:32] That's the thing. You just have to set yourself up for success. And right now the data shows that over 50% of people quit before reaching eight episodes.

[00:00:38] It's because people have this perception of like, oh man hit record and it's going to get out there and everyone's going to see it.

[00:00:43] And then you realize, okay, podcasting this what we're doing right now is 10% of the job, right? And there's the 90% that you might not find fun.

[00:00:50] Somebody might be listening to this and they might be thinking that's a lot of work. That's a lot of effort.

[00:00:55] Welcome to podcast.

[00:00:57] Hey, I'm Luis. I'm Luis.

[00:01:01] And you're listening to the content is Profit Podcast.

[00:01:09] Welcome everybody to Content Is Profit.

[00:01:12] Podcast Town Hall edition.

[00:01:14] Hey, second time we do this. We had you on the first time right Alex and now today we have a special guest.

[00:01:19] Well, both special guests are.

[00:01:21] He said we only have one.

[00:01:24] This is I'm never coming back.

[00:01:26] I'm doing some special pop in the cherry of somebody.

[00:01:30] Tom Rossi, man welcome from bus route.

[00:01:34] Yeah, that's for having me.

[00:01:35] Absolutely amazing studio.

[00:01:37] Well, thank you so much.

[00:01:38] Thank you. Yeah, for sure.

[00:01:39] Somebody has to clean it.

[00:01:41] And Alex obviously you know, pod match you and you've been so good to us man.

[00:01:45] This last few months and we consider you a brother now.

[00:01:48] Same.

[00:01:49] You made it.

[00:01:50] Thanks man.

[00:01:51] It's mutual feeling.

[00:01:52] Yeah, Tom, you will be considered a brother.

[00:01:53] What do I need to do to be a brother?

[00:01:54] You have to be here at least twice.

[00:01:56] He's going to be my future marriage council.

[00:01:59] Oh, that is true.

[00:02:00] That is true.

[00:02:01] That is true.

[00:02:02] I'm going to ride electric skateboard.

[00:02:04] Yes, but I got to bring my one wheel.

[00:02:06] So anyways.

[00:02:07] All right.

[00:02:08] Alex is a pro now.

[00:02:10] Alex has been riding.

[00:02:12] I don't know if it makes you a pro sure.

[00:02:15] You're a lucky skateboard, don't they?

[00:02:17] There we go.

[00:02:18] We can have a learning day.

[00:02:19] I'm all about learning.

[00:02:20] Sounds good.

[00:02:21] Get some Bruce's.

[00:02:22] I wanted to leave with this statement, right?

[00:02:25] Of course podcasting town hall.

[00:02:27] We're going to talk about the state of podcasting.

[00:02:29] So I just googled this recently.

[00:02:31] So if one of you have a better data point please feel free to correct me.

[00:02:36] The global podcasting market size was valued at $18.5 billion in 2022 source, Grandview

[00:02:44] research.

[00:02:45] So I wanted to leave with that because you might hear that and you might say there's a

[00:02:49] lot of opportunity in there.

[00:02:51] And we have, I would argue probably the masters of indie podcast things out here, right?

[00:02:57] I mean, boss proud they host tons of podcasters.

[00:03:01] I would argue a lot of indie podcasters.

[00:03:04] Alex, I'm Philippe.

[00:03:05] It's like he carries the banner of indie podcasters founder of pod match.

[00:03:11] I mean, what else can we ask for?

[00:03:13] So I'm curious, you know, on your opinion on what does $18.5 billion represents as an

[00:03:18] opportunity for indie podcasters?

[00:03:22] Whoever wants to take it, you can fight each other.

[00:03:24] That's fine.

[00:03:25] Go for it Alex.

[00:03:27] What do you think?

[00:03:28] Well, the first thing I always like to mention with that is that like that is top line.

[00:03:32] So most of that money is going to a select few, right?

[00:03:35] And I'm not saying that to be discouraging by any means because the bigger that number

[00:03:38] it gets, we as indie podcasters collect kind of like what's left of that, right?

[00:03:44] And so if there's one billion total, then we get a small percentage of that one billion.

[00:03:48] If there's 18 billion, we get a small percentage of that 18 billion, right?

[00:03:51] So it's not just only the top because I'm going to be like, well yeah, Joe Rogan's the world

[00:03:55] get that right?

[00:03:57] But the reality is it really does affect each of us and the value not only of the

[00:04:02] podcasters themselves, but the way people view podcasting.

[00:04:05] So because like when I got started with my entrepreneurship show, which I thought was

[00:04:08] like going to put me on the map, it was in 2018, I think and people were like podcast,

[00:04:14] what?

[00:04:15] And now if you tell an entrepreneur even if they don't want to be on it, they don't want

[00:04:17] to listen to it, they're still like, oh wow, that's cool, right?

[00:04:19] In that top line number for many people just gives this perception of like, oh no, there's

[00:04:23] some actual, there's some value, there's something there.

[00:04:25] So those are kind of my thoughts, but Tom, I'm very interested in hearing yours as

[00:04:28] well.

[00:04:29] I have a lot of thoughts about it.

[00:04:30] I think it's validating, maybe like to see that, but imagine I'm going to assign a dollar

[00:04:37] value to how valuable TV is, right?

[00:04:41] Like nobody does that.

[00:04:42] There's no industry group that's advocating for a dollar value associated with TV, right?

[00:04:48] So I don't want to take away from the fact that it is validating podcasting by saying

[00:04:52] it is massively valuable, but I would argue that it's more valuable than any independent

[00:04:57] group could come up with, right?

[00:05:00] What mechanism are they doing to assign that value?

[00:05:03] Whatever mechanism they're using I think is the lowest form of a signing value to podcasting.

[00:05:10] For example, we live in an industry which loves to tell us that the only way to value your

[00:05:15] podcast is based on the number of downloads.

[00:05:18] That's just not true.

[00:05:20] That's just not true and you will never capture how valuable a podcast is that maybe

[00:05:24] only has, let's say whatever, 500 listeners, which is an exceptionally good show.

[00:05:29] It'd be in the top 10% of BuzzFraught podcasts.

[00:05:32] So over 100,000 podcasts you'd be in the top 10% of our podcast if you had 500 downloads

[00:05:36] in your first seven days after launching an episode.

[00:05:39] Well, that's not even going to show up on the radar of those people evaluating it, but

[00:05:44] if that is a consultant who's got a logistics podcast and they're selling consulting services

[00:05:49] to logistics companies, how do you value a $20,000 contract as a result of one listener

[00:05:55] who signed a contract?

[00:05:56] So anyways, I don't want to take away from the fact that I think it's awesome that they're

[00:05:59] assigning value to it.

[00:06:00] I just want to say that I think it's low.

[00:06:03] Whatever the number is, it's going to be low compared to what it really is.

[00:06:07] I love that there's lots of variables, right?

[00:06:10] Obviously, we're talking about this and I know what you mentioned here.

[00:06:12] The value is not equal to the downloads, probably not every listener also value the same

[00:06:19] way for the host.

[00:06:21] So I think that's a very, very clever point out there.

[00:06:24] I'm pretty curious actually on context.

[00:06:31] We had Joe Pulizzi, right?

[00:06:33] I don't know Pulizzi.

[00:06:34] Right?

[00:06:35] The founder of Content Marketing Institute, comment, talk to, you know, putt-matchellied members

[00:06:39] and he was absolutely fantastic.

[00:06:42] Right?

[00:06:43] And he mentioned this term content entrepreneurs.

[00:06:44] And of course, right?

[00:06:46] At Content's Profit, we talk a lot about, you know, probably content regarding content

[00:06:52] entrepreneurs.

[00:06:53] So I love what you mentioned about this podcast.

[00:06:55] Somebody can be a consultant that has a very small following but he has so much affinity.

[00:07:01] He has built so much affinity with his audience that now he's able to monetize that.

[00:07:05] And I think that's where the opportunity is for a lot of the smaller pollicasters.

[00:07:09] Yeah.

[00:07:10] I think it's one example of how you could do that.

[00:07:13] Right?

[00:07:14] I think about a little while ago was talking about extracting value from your podcast.

[00:07:18] Instead of saying monetization, because monetization, when you hear monetization, you think how

[00:07:22] do I get dollars out of my podcast which immediately leads to downloads and CPM?

[00:07:28] But there's so many other ways to get value.

[00:07:30] So you just talked about building an affinity with your listeners.

[00:07:33] It could also be building an authority with your listeners.

[00:07:36] Now I'm an expert, right?

[00:07:38] Because I've got a microphone and I've got a podcast and I'm talking about a topic

[00:07:41] you can establish yourself as an authority in a specific area, right?

[00:07:45] But for both yourself and for your guests that you have on your show, you've now built

[00:07:51] this.

[00:07:52] And so there's so many different ways to extract value that aren't downloads or CPM related.

[00:07:56] I remember when Gondens Profit started as a Facebook live show.

[00:08:01] We didn't call it podcast.

[00:08:02] It was literally a Facebook live show and then that was extracted and put on Buzzsprout actually

[00:08:07] with a lot of Buzzsprout.

[00:08:10] And that's why we told everybody, hey, you want to come to the show and it was a little

[00:08:13] bit different.

[00:08:14] And now I'm trying to think like, why didn't we use podcasts?

[00:08:17] Maybe because the live show was like the first way of entry.

[00:08:20] But now I think this number of what represents is also podcast is school.

[00:08:23] It's more mainstream.

[00:08:24] Now people you go to speak with like, hey, do you have a podcast, right?

[00:08:27] It's now it's like almost like you must have that vertical on content if you want to be

[00:08:34] recognizing the industry of some sort, right?

[00:08:36] Regardless of the downloads, right?

[00:08:38] Because for us, our journey, we've been presented with incredible opportunities and we don't

[00:08:43] have thousands of thousands of downloads.

[00:08:45] It's like maybe the connection with the network that we've been able to build because

[00:08:49] of the show, because of the podcast.

[00:08:51] So I think it's like opening the door, right?

[00:08:55] But it's also maybe casting that shadow to a lot of new podcasters on like, oh, I want

[00:09:01] to piece of that pie and they ignore completely what you were mentioning about like, what's

[00:09:05] the hidden revenue behind?

[00:09:06] What's the value that we can have?

[00:09:08] Hidden value.

[00:09:09] I like that hidden values, not even hidden money, right?

[00:09:12] We were talking about another example of just, for example, I would love to have a Star

[00:09:17] Wars podcast that was big enough just so that I could meet all the Star Wars people that

[00:09:22] I want to meet.

[00:09:23] You know, like if I could have Dave Filoni from Star Wars on my podcast, like that would

[00:09:28] that would, I don't care if I ever.

[00:09:30] You know what I mean?

[00:09:31] Like to be able to sit across the table and have a conversation with people.

[00:09:34] And I know people that they have podcasts that have opened doors for them to have communication

[00:09:38] with people that otherwise wouldn't have happened.

[00:09:41] There's no dollars exchanging hands directly, but there's value that's being created.

[00:09:46] Yeah.

[00:09:47] I'm a co-host for hire.

[00:09:48] Just saying it.

[00:09:49] I'm a terrible and I'm very well versed in Star Wars.

[00:09:53] I can talk about Star Wars.

[00:09:54] I'm very well versed.

[00:09:55] I'm ready.

[00:09:56] So I'm a batch poster right at first.

[00:09:58] Yeah.

[00:09:59] We're transitioning right now to the Star Wars segment of the podcast.

[00:10:02] I think we found our headlines.

[00:10:04] I know what all these names are.

[00:10:06] And I've seen them movies, but honestly, yeah, my memory on that is not the best.

[00:10:10] You guys would be fairly disappointed, I gotta say.

[00:10:13] But I think we found the headline for this podcast, the hidden value of podcasting.

[00:10:17] There you go.

[00:10:18] And because it's hidden, it's not going to be reflected in that billion dollar evaluation

[00:10:22] that's being thrown at podcasting.

[00:10:23] There is a hidden value to podcasting that podcasters and guests on podcasts should not miss

[00:10:29] out on, right?

[00:10:30] That there's that hidden value.

[00:10:31] Yeah, I think that's actually even more exciting.

[00:10:33] If I was a brand new podcast and I was coming into the industry and I hear that right,

[00:10:37] there's this hidden value and I have somebody clearly explaining all of it.

[00:10:42] I'll be so freaking excited.

[00:10:43] I see you pointing out Alex.

[00:10:44] And I see Alex warming up in there.

[00:10:47] What do you think about?

[00:10:48] Well, I was just going to say, I think that might be a good way to express what we were

[00:10:52] talking about.

[00:10:53] Like how do you articulate that?

[00:10:55] It's not just about monetization.

[00:10:57] And maybe that's what that's going to be the talk that Alex and I want to give is the

[00:11:01] hidden value of podcasting.

[00:11:02] Yeah, thanks for inspiring that guys.

[00:11:03] Yeah, I'm only going to steal that by the way.

[00:11:05] So I'm coaching right now and I don't do too much coaching.

[00:11:09] I always try to stay fresh.

[00:11:10] I always keep two people and I don't charge them one right now.

[00:11:12] Typically it's somebody newer in podcasting but right now one of that happens to be one

[00:11:15] of the biggest female podcasters in the world.

[00:11:17] Wow.

[00:11:18] Massive podcast.

[00:11:19] And she came to me saying, Alex, my business is doing really well but my podcast is

[00:11:22] costing me money.

[00:11:24] I need to make that hit zero so I can just not have to worry about that, not see the

[00:11:29] balance sheet every month.

[00:11:30] And she's making millions of dollars a year.

[00:11:32] She's doing very well but not through her podcast.

[00:11:34] So she was asking me how do I find four sponsors to offset all the production?

[00:11:39] And I listened to her podcast before we got on this call and it's like, hey listen, I got

[00:11:42] to be real with you.

[00:11:43] I'm like, why do you want to do that?

[00:11:44] And she's like, oh, I don't want you to cost me anything.

[00:11:46] I was like, okay, but you're not selling your coaching package that she does sell a lot

[00:11:51] of that starts in five or the six figure range.

[00:11:55] And I'm like, why don't you just sell that and just count it as offsetting the cost instead

[00:11:59] of mudding the waters?

[00:12:00] Because she's like, I want four ads on every podcast episode.

[00:12:02] I want it to, I think it can break even help me figure out who they should be.

[00:12:05] I'm like, no ads.

[00:12:06] Just an ad for your coaching service or bring them into some sort of funnel that might

[00:12:10] bring people into it.

[00:12:11] And that would be it.

[00:12:12] And she was like, I never really thought of that because she's seeing the sides of

[00:12:15] the industry saying, okay, well, if there's, if there's 18 or 19 billion dollars in this

[00:12:19] thing, I surely can get myself 100,000 of a year to be able to offset all this cost.

[00:12:24] But she was, and she admitted she's like, I've definitely been limiting the power and

[00:12:28] the authority, the hidden value that I can get through this podcast now.

[00:12:31] And you highlighted that hidden value and you encouraged her to not go for the short

[00:12:36] money, right?

[00:12:37] Right.

[00:12:38] Like getting that sponsorship, that's short money.

[00:12:39] You're going for the long or the long value, which is I want people to come into the funnel

[00:12:44] of understanding my content, all my content, not just my podcast.

[00:12:48] That's great.

[00:12:49] That's the thing on that.

[00:12:50] It's really important.

[00:12:51] If I'm somebody listening that has six figures to spend on a coaching package and you play

[00:12:55] four ads in a row, I'm imagining you're going to lose me because I don't have time for

[00:12:59] that, right?

[00:13:00] If I have enough money to drop out, to drop six figures for you to help me get better at

[00:13:03] what I'm doing, I'm probably not going to listen to those four ads.

[00:13:06] I'll be like, this is probably not the podcast for me.

[00:13:08] So you might actually lose six figures by trying to bring in, scrape to get that much within

[00:13:13] a year.

[00:13:14] But the time and resources that is trying to go find those sponsors, trying to control

[00:13:20] and build a relationship with those sponsors, managing like there's a whole set of like

[00:13:24] a whole business side that is just dedicated to that.

[00:13:27] So it's not only the money that's bringing in but then also how do we manage that long

[00:13:32] term as well?

[00:13:33] Is that the benefit?

[00:13:34] And you know, I mean, you can also join a network that can do that for you but then they're

[00:13:38] going to take like 30% of of that probably.

[00:13:40] Yeah.

[00:13:41] I'm guessing.

[00:13:42] So I'm not going to let's control over what they're putting in front of your listeners

[00:13:45] that you've developed this relationship with.

[00:13:47] Yeah.

[00:13:48] No, I have friends and they use Buzzsprout ads and it works really well for them because

[00:13:52] they don't have a product or service.

[00:13:53] They do the podcast for fun but they wanted to break even with it.

[00:13:56] They're like, I'm not trying to make money.

[00:13:57] Like I'll make a couple dollars but I just need to offset my costs.

[00:13:59] I can keep this hobby going forever and I respect the purity of a creator with that mindset.

[00:14:04] And so for them, I'm like, yeah, absolutely.

[00:14:05] They're one ad in there.

[00:14:06] Your listeners aren't going to care because they know you're just here having a good

[00:14:08] time and you want to bring them along with it.

[00:14:10] And that's a case study to say that like ads aren't all evil and you shouldn't do

[00:14:13] them.

[00:14:14] But again, if you're selling someone for six figures sell your stuff right?

[00:14:16] Yeah.

[00:14:17] But if you're just a creator who's passionate having fun wanting to serve people and not

[00:14:21] looking to turn into your full time job by all means run a good well placed ad that

[00:14:26] also would be interesting to your listeners.

[00:14:28] Yeah.

[00:14:29] And be cool to play with that too, right?

[00:14:30] I'd be like, hey guys, you're going to hear some ads.

[00:14:33] I got to get a new microphone dude.

[00:14:34] It would be fun to kind of lay with that.

[00:14:38] You might hear an ad and I'm going to vet it.

[00:14:41] It's going to be an ad that's at least tangentially related to the podcast, hopefully, right?

[00:14:47] But hey guys, give me a break, right?

[00:14:48] Not enough of you are supporting me on Patreon and I got to play some ads.

[00:14:52] Speaking of Star Wars, do you need a new toothbrush?

[00:14:56] Exactly.

[00:14:57] Definitely, I'm a believer that honestly, like that sells right on is not that you're

[00:15:03] going just again for the dollar amount.

[00:15:05] But if you're trying to build that community sense of people, like, hey, look, I'm transparent.

[00:15:10] This is what's going on.

[00:15:11] I'm trying to deliver better content.

[00:15:13] This microphone is about to break down.

[00:15:15] Guess what?

[00:15:16] I'm having an ad right here for you.

[00:15:19] Educating listeners, right?

[00:15:20] One of the things that happened, I don't know, right before the pandemic, I feel like

[00:15:25] there was a awakening to social media of the impact that it's having on us and it's

[00:15:30] like, wait a minute, it's not free.

[00:15:31] You think it's free but it's not free.

[00:15:33] Everyone's like, whoa, this is blowing my mind.

[00:15:36] We need that realization in podcasting, right?

[00:15:39] That if podcasting is free, it's not free.

[00:15:43] What's the real value exchange that's happening and listeners need to be made aware of that

[00:15:47] and one of the ways we can do that as podcasters is educating them and saying things like, hey,

[00:15:52] just so you know, this might be a 30 minute podcast but I spend hours editing it and

[00:15:58] doing all these other things that make the podcast happen.

[00:16:02] I'm not complaining about it.

[00:16:03] I just want you to know and you should consider if you get value out of my show, you should

[00:16:08] consider supporting the show.

[00:16:09] Otherwise, I'm going to put mattress at that.

[00:16:11] That has been so interesting with the studio because the perspective where people come

[00:16:16] in and be like, oh, you know, I just want to do let's say 15, 20 minute conversation

[00:16:20] but they show their references and he might be a highly edited thing with these sounds

[00:16:26] and different sounds which just produce a fun, she just produced an incredible trailer

[00:16:29] for a wedding planner.

[00:16:31] She's telling this story and there's all these things happening in the background.

[00:16:34] You can actually imagine the story because of the sounds.

[00:16:37] It's really an amazing thing and it was like a one off product that we did for her but

[00:16:43] he said the bar really high and we had to explain to her, we like look every episode if you

[00:16:48] want to like this is going to be four times as expensive than a regular conversation right

[00:16:54] and it's like that education side of people trying to come into the world right and start

[00:16:59] producing it.

[00:17:00] People about, hey, put your message there, put you know share it.

[00:17:03] It's your duty if you really believe that what you do helps somebody else is your duty

[00:17:08] to put it out into the world but at the same time we need to be educated like what does

[00:17:13] it take for us to do this right?

[00:17:15] That's what for example I love both of your platforms right with palm trees you get connections

[00:17:21] right off the bat with people that align with their message and you can make that connection

[00:17:24] to then continue on that hidden value and then with BuzzFripp for example that's our service

[00:17:29] of choice here in the studio when we launch a podcast because it's so easy.

[00:17:31] We actually, the reason we were able to launch our podcast was because of you guys because

[00:17:36] we logged in into that website and you made the process so easy to like oh I have to put

[00:17:41] the title here or I have to put the description and then upload the MP3 file.

[00:17:45] We have all those and you have all the support so removing the friction from the actual

[00:17:52] act of publishing it is so big and as a podcast I would like you guys both mentioned if

[00:18:02] we help our listeners to understand that and the industry is just going to continue

[00:18:07] to grow.

[00:18:08] I want to pinpoint something that you mentioned here a little bit ago and I think it's

[00:18:12] a great takeaway for you listening right now which is get people invested and I think

[00:18:18] it's a great tip especially for indie publiccasters as well.

[00:18:22] Let them know the work that you're putting in and this goes, this translates to be

[00:18:26] beyond podcasting right when you're building a new relationship too like don't be afraid

[00:18:31] to tell them hey I've actually spent X amount of years you know learning this stuff I've

[00:18:36] tested it I've had this amount of clients like that is part of your journey that's why

[00:18:40] it's important also to share your story but you're going to get people invested into you

[00:18:46] on into listening more so hopefully right that relates to the right people it repelled

[00:18:51] the wrong people and then you're going to have a higher affinity with the people that

[00:18:54] stays listening to your podcast.

[00:18:57] Yeah I think one of the things that Alex and I were talking about just a little while ago

[00:19:01] was this idea of premium content where podcasters are like oh well I don't have premium

[00:19:06] content you know like all of your content is thinking content right like everything

[00:19:10] that you're doing you're doing it because you think it's valuable to your listeners

[00:19:14] and so getting it's almost like we need a confidence builder right we need we need to

[00:19:19] have a confidence builder and it's hard because you're you know sitting behind a microphone

[00:19:22] and there's nobody in front of you yeah to tell you how valuable the content is you're

[00:19:26] created and so it's daunting and it's it's definitely challenging but we have to have

[00:19:31] that kind of confidence boost that I was trying to think the SNL the SNL you know

[00:19:35] you're good enough you're smart like you need to play that before you do like you

[00:19:40] are producing something valuable if it wasn't that nobody's going to download it right

[00:19:44] yeah if nobody's engaging with your content then maybe it's not valuable but if they're

[00:19:48] actually engaging with your content then you have to you have to be confident in that

[00:19:52] right like yeah and now it's educating them on I hope you're getting value out of this

[00:19:56] I want you to know I've been doing this for blah blah blah and this is how I do it and

[00:19:59] giving some some of that insight you know it can be a fun way to involve your listener

[00:20:04] interesting you mentioned you know if maybe nobody's engaging with it is not valuable I

[00:20:09] think before that I would actually look at I'm actually putting my podcast on my content

[00:20:13] in front of people right I think a problem is distribution yeah and we tell people this

[00:20:18] is kind of like rules like for every hour that you spend creating like spend at least

[00:20:23] one hour promoting it right I put in it out there in front of people because I feel like

[00:20:27] a lot have the perception that they are you know I'm not saying from the microphone

[00:20:32] I'm gonna talk and then people are going to you know here about it and I think personally

[00:20:38] one of the best ways to do it is just building those relationships right I remember last you

[00:20:42] know state of podcasting that we did that you came here you share one of your best techniques

[00:20:48] which was get a listener there and you go to this Facebook group to you find a specific

[00:20:54] problem that they have and you're like oh look I actually talk to X1 and C who solves

[00:21:00] this exact problem and if you go to my podcast in the minute whatever you're gonna find

[00:21:05] the solution right there and I think that is absolutely genius so I'm curious because

[00:21:10] somebody might be listening to this and they might be thinking that's a lot of work

[00:21:13] that's a lot of that's a lot of effort right I'm curious I have you seen and that could

[00:21:20] be one of the downsides event I'm doing I'm here for those listening but that could be

[00:21:24] one of the downsides of podcasting right that it actually requires a lot of resources what

[00:21:30] other challenges have you seen especially working with a lot of people that are coming

[00:21:34] to the pod match world well first off like what is ever yielded a like a meaningful result

[00:21:40] to you that didn't require work right like what in life has ever been like well one day

[00:21:45] I showed up to work and I got bonuses every day my career there's like no you had to show

[00:21:49] up and you had to work really hard if you were going to get notice to get promoted to

[00:21:52] get bonuses like right and it's not any different with content creation you've got to

[00:21:56] be willing to to actually put in some real work and unfortunately where any sort of like

[00:22:00] real content creation comes in like if you're doing video audio even written content anything

[00:22:05] like that like you have to put your feet to the ground after you can't just build it and

[00:22:09] they will come like that that doesn't really work and we all kind of want that viral I guess

[00:22:13] opportunity to show up or just like everyone just found it the stars aligned and it got

[00:22:17] there but the reality is it's just that's very few people's experience in anything

[00:22:22] online right and especially how many people are there like it's harder to find even though

[00:22:26] it's easier to find right there's so much there but I think that for me with like what

[00:22:30] going out and reaching out to one person every day it's it takes a lot of time the first

[00:22:33] time I do it but after that being able to identify you know what in my podcast is about

[00:22:36] podcasting so when someone's always saying I wish there were some other ways to monetize

[00:22:41] my podcast I now have just built a text expander it's a little code I'm not rewriting

[00:22:45] it every time I'm basically being like oh man I hear you like that that can be really

[00:22:49] tough I did put together a list of 16 and I've got a couple of them on this podcast

[00:22:52] episode if you curious to hear it all I do is type in three little letters and it's

[00:22:55] there and so for me that day was me clicking a link that I've already saved where people

[00:23:01] are typing in that type of search it shows up I literally type in three letters hit send

[00:23:05] and I connected somebody that day I'm done right system processes right exactly and so

[00:23:11] yeah the first time it takes a little bit of time but my thing is people like oh man but

[00:23:14] one a day dude after 365 days based off the data that you're sharing right I'm already

[00:23:19] close to like that's probably put me top 15 percentile right or something like that of

[00:23:22] all podcasters I'm like so do it for two years now the top 10 percent just people are doing

[00:23:26] that they'll still stay they recommend other people they're like hey you should listen

[00:23:29] to this this guy was super helpful you're right because they met me they're like hey I

[00:23:32] actually the host himself sent me this like they're probably going to be more likely

[00:23:35] to share as well so yeah it has it has a tale as well it continues to go yeah this is

[00:23:41] I'd be interested to hear what percentage you guys assigned to this concept so I was just

[00:23:47] at podfest what in January and I was talking to somebody and she was saying how much

[00:23:52] she loves podcasting like got into podcasting I love it but I kind of feel like you know

[00:23:56] I got get bamboozled because I was I had this vision of being behind the microphone

[00:24:02] and talking about this topic that I love and really that's about 10 percent of my time

[00:24:07] 90 percent of my time is doing all these other things that nobody talked about nobody told

[00:24:12] me about these other things and it was good for us for bus route because we're always

[00:24:16] thinking about that 90 percent and how can we shrink it how can I make it so that you

[00:24:20] spend less time so the co host AI is our new AI that gives you title recommendations

[00:24:25] and descriptions not to do it for you but to hopefully shrink how much time you're spending

[00:24:29] outside of that recording but anyways we were having this conversation and she put it

[00:24:33] at like 90 10 what number would you put at in terms of time behind the microphone versus

[00:24:39] time not behind the microphone where you're actually working on your podcast that's that's

[00:24:43] not really a question I think first I'm going to lead with is your own decision right and

[00:24:48] it goes back to when we first launched the show right so we actually had a show before

[00:24:53] called Bruce and bros and it was me and Fancy talking marketing or documenting the things

[00:24:58] that were doing at the time in his room and like the setup will take an hour because

[00:25:02] he was his room we have to move their bed put the lights like it and then dismounted all

[00:25:05] because he was living there right and then we called out the porn set right my girlfriend

[00:25:14] will come in and she said is this a podcast are you sure I promise I promise I'm like

[00:25:18] us yeah two a.m. and you know they were like you guys still recording and we're like yeah

[00:25:23] and that is like two cameras and then we had the wrong camera sorry because they were

[00:25:26] they had 20 minute timers we had to get up and click it again and this was all about

[00:25:30] friction and then we'll do the content and then after that we're like oh we now have

[00:25:34] to download the files and edit the files and we're like what after five of those we're

[00:25:39] like no equipment to the closet and we waited a full year to then launch contains profit

[00:25:44] and when we launch contains profit the decision was let's make it as easy as possible

[00:25:48] so we can actually connect or talk about what we wanted to talk and then almost with like

[00:25:53] two clicks is published so the decision was there's not going to be a ton of post editing

[00:25:58] we're just going to grab the audio that's recorded from the live conversation and that's

[00:26:01] what goes out and then what happens was it removed the friction from what are we doing

[00:26:06] where were we talking about today so if it was a solo episode it's like what do we learn

[00:26:10] today what do we learn this week let's talk about it and give our opinion that was the

[00:26:14] decision then we're going to start bringing people on do we do a ton of research on them

[00:26:18] no probably we're just going to listen to an episode of you know what they did or what they

[00:26:22] sent us in the form and we're going to go off the cuff curiosity days 100 percent to

[00:26:26] this day that stays like that and then so there's not a ton of like crazy research and

[00:26:30] we also knew who we wanted to talk to so we kind of knew a little bit about it then the show

[00:26:34] is like our one hour let's spend together let's have this conversation truly enjoyable and then

[00:26:39] the post-production was the same thing we're like we literally grab the file from here to the computer

[00:26:43] uploaded to Buzzsprout right and then in the session we will come up with ideas on you know you

[00:26:48] guys see us typing here now that's what's gonna that's what is happening we're trying to figure out

[00:26:52] like what is the hook of the episode and then that's the thing so post production was really tiny

[00:26:56] and then obviously comes with distribution so we have those six levers which was a presentation

[00:27:00] that we talked about you know and then got promotion right because now I'm gonna go and I'm

[00:27:06] gonna talk exactly so exactly so the rule is like okay if we spend one hour I mean all the pre-production

[00:27:11] was like the time on you know inviting the person and then setting it up and like you said it takes

[00:27:16] time the first time but afterwards it's just the same link that gets sent out every single time

[00:27:20] so it doesn't spend too much time but it's like it would spend one hour creating well when the

[00:27:23] episodes out can we book that one hour and send it to them post you know social media xyz like

[00:27:30] what are the distribution methods that you have so two hours three hours stops and then that

[00:27:33] allowed us to do three episodes a week for a longer time now where I think this is 500 something

[00:27:38] episode which is crazy I've been done you know besides soccer practice when they don't that play

[00:27:43] just same yeah we'll get you there don't worry so so again I think it comes up to you right like if

[00:27:51] you're somebody as a perfectionist like fauncy you'll spend four days editing one episode right

[00:27:55] if you are like frictionless like me I'll be like no editing broly goes out that way and I'm comfortable

[00:28:00] with that way so like I asked you the audience like are you why are you comfortable with right and then

[00:28:06] put something out learn from that and then you might vary those levers a little bit we're like oh

[00:28:11] we need a little more distribution then let's invest more time in there I need more production

[00:28:15] can we invest resources or editors in it or can I edit right and then you can start playing with that

[00:28:20] I've been thinking about long-term goals works too right if somebody sure they want to grow but

[00:28:26] they don't mind growing very slowly in a period of I don't know five years they might be able

[00:28:32] to spend more time behind the mic you know just talking on talking on talking and not promoting

[00:28:36] as much but if the goal is to grow the podcast maybe find different ways of revenue right

[00:28:41] we had to find a hidden value of listeners I can potentially become some of your customers

[00:28:47] then you might have to go out there and spend a lot of time promoting your podcast I'm not as much

[00:28:53] time behind the microphone sharing your expertise for me I was talking to a to a podcaster and they

[00:29:01] talked about they do a lot of editing and I was like oh I know you have they like had I knew

[00:29:06] they were bringing a little bit income let's put that way so I was like hey you can totally

[00:29:08] outsource it outsource and it's like that's actually my favorite part I was like oh oh

[00:29:12] and so like we're not saying to anyone who's checking this out there that like you need to stop

[00:29:18] editing or you need to stop posting on social media and outsource all this stuff right because Tom

[00:29:21] you know I talked about that like a lot of people like podcasting coaches traditionalers like

[00:29:25] outsource all of it right I'm like that doesn't work for everybody right like there's

[00:29:28] money involved when you do that but the reality is this person really liked it so I was talking

[00:29:31] like oh why don't you edit a few other people's podcasts too and like oh that's a good idea

[00:29:35] because that's their favorite part so now I think they edit they just surpassed 10 podcasts that

[00:29:39] they're editing so I think they start working with an agency so they're like it's not even their

[00:29:43] own company they're just doing what they love and now it's their job and they just have their

[00:29:46] podcast as well so I'm like man so there's no like one size fits all that we all just love this

[00:29:50] right being behind the mic sharing at 10% for some people might be the other elements of it and

[00:29:55] some people just are very curious and want to learn all of it which again there's nothing wrong

[00:29:58] with but I do agree with doing your best to remove the friction points and I always say do what you

[00:30:03] can with excellence so an example like if you hate Instagram then just don't post Instagram yeah

[00:30:09] if you're right and if you can outsource it great but like if you're just like absolutely despise

[00:30:13] it like don't let that be what ruins your podcasting experience because that isn't podcasting the only

[00:30:19] thing you have to do to podcast is talk into a microphone hit record and post it somewhere right

[00:30:22] and I'm not saying don't do the rest skip it all right but if you truly hate it and it's going

[00:30:25] to make you stop doing this the actual recording then stop doing the thing that's keeping you away from

[00:30:30] yeah well a resource for that right the publishing pyramid I'm gonna plug it in here if you

[00:30:34] guys are curious about it make sure you send us a message right hey fancy I want the publishing

[00:30:39] pyramid will send it to you and you know and they're with this cause all about messaging consistency

[00:30:44] capacity and resources and how to manage that so you can spend time doing whatever it is that you love

[00:30:50] that's a really good question man and I think you know part of that is that education gap

[00:30:53] right in the industry right a lot of people going to this you say hey listen to the words yeah

[00:30:58] the education gap is really what struck me was that when she got into podcasting

[00:31:02] she wasn't aware that there were all these other functions right that the editing the sharing

[00:31:07] on social media the promoting the thinking through the spending time getting a guest right there's

[00:31:13] all this friction that there are ways around it there are ways to alleviate that but she didn't

[00:31:18] even know it existed so she just thought yeah I'm just gonna talk behind the microphone yeah

[00:31:22] can't tell you the amount of people that has walked into the studio and said I want to be like

[00:31:29] insert really big podcast right like let's say I want to be you know I just want to be like

[00:31:33] Joe Brogans like all right dude do you got 10 years right like 10 years and loads of resources

[00:31:38] because that's that's gonna what is gonna take any Dawson necessarily you know promise you that

[00:31:43] you're gonna be all their way up there so I always remember this conversation we had with a real

[00:31:48] state person from Orlando and they they initial call that we had with them she's like I want to

[00:31:53] be the Mr. Beast of real estate my how long have you been creating content and I think it was like

[00:31:58] just a couple months and Mike are you willing to give houses away to people and they're like no

[00:32:04] have you seen Mr. Beast content lately and that was like the stage where he was just giving a way

[00:32:08] up bunch of stuff and it's also perspective right at the end of the day different people different

[00:32:14] markets like why can't we do and and I think it's you know when one of the biggest like

[00:32:20] moments in my professional career has when my coach told me do a time study what are you spending time

[00:32:25] on right that's good yeah and it opened my eyes too many things and as a content you know

[00:32:31] perj I think we we need to do a content audit on like what are we spending the time and like what

[00:32:35] do I actually like to do I don't like to do and then based off of that initially because we're

[00:32:40] the ones producing it or doing it or creating it then you can decide where to go like you say

[00:32:44] like do what you do with excellence right and you know once you decide okay podcast is the vehicle

[00:32:49] great like for us we tried Facebook live we tried YouTube vlogs we tried like all types of content

[00:32:56] right schedule content not schedule content and then we found in podcasting the way that we enjoy

[00:33:01] creating because we love having these conversations and that's what helped us stay consistent

[00:33:06] right so I think like that audit initially maybe podcast not the vehicle for you the audit I love

[00:33:11] that idea of going and looking through how you're spending your time and one thing that we've

[00:33:16] been talking about in our office just in general and the way that we work is assigning red or green

[00:33:20] to the things that you're doing red or the things that suck the life out of you and green

[00:33:24] or the things that give you life and trying to balance it out make sure that there's enough green

[00:33:28] activities in your in your work uh because otherwise if everything you're doing is red you're

[00:33:33] just gonna burn out and I think podcasting is too hard for people to to to live in that place of

[00:33:40] only doing red things so I love the idea of doing an audit and then assigning a red or green to it

[00:33:45] and if it's red look for ways around it right that's where something like pod match if you don't like

[00:33:49] finding the guests and organizing all that then you can use anything like pod match if you if you

[00:33:54] don't like all the editing of the audio then uh bus brought has magic mastering to normalize all your

[00:33:59] audio and things like that but figuring out what are the things that are red and then try to find

[00:34:04] ways to minimize it you're gonna there's gonna be some part of your of your work that's going to be

[00:34:08] red yeah you want to make sure there's enough green so that you're sustainable for the long term

[00:34:12] because nobody gets into podcasting to flame out we get into podcasting because we want to do it in

[00:34:17] the long term so I think that's a great idea yeah energy management actually remember listening to

[00:34:24] how I how I met no what was the podcast how do conquer the world how do conquer the world

[00:34:29] it's a really good podcast about biographies totally recommend that if you guys haven't listened to it

[00:34:35] and they did an episode about Edison and I remember the whole sharing you know something that I

[00:34:41] found in common between you know Edison Napoleon all the big figures that he has portrayed on the

[00:34:47] podcast is that they all had great amounts of energy it's not that they were geniuses they just had a

[00:34:55] lot of energy and what you're doing you know balancing the green under red I think it's key

[00:35:00] especially nowadays right like where we you know there's a there is a message some people have

[00:35:04] the message of you know the hustle culture just go 24 seven yeah just grand like it is not real

[00:35:10] some people might be able to do it right some people might have the energy but it gets to a point

[00:35:14] where you need to start balancing all the things in your life right and I love the concept of

[00:35:18] Jesse Eitzler I don't know if you guys are familiar with him but he has he called it the biggest

[00:35:23] calendar right and so Jesse Eitzler very big entrepreneur he sold companies to Coca-Cola to Warren

[00:35:30] Buffett and now he has his concept of the biggest calendar first thing he does in his year is what is

[00:35:36] this big rock that I'm gonna put him a my year he called it the Misagi what is this big event that

[00:35:42] I'm gonna put on my year that is gonna fuel me for the rest of the year then he goes in and he adds

[00:35:47] what he's gonna do with his family all these events and then he goes and he adds the work stuff

[00:35:52] that he has right again he is at a privilege spotting his life obviously you know financially where

[00:35:59] he can have the time to do a lot of other things but I think boiling down the concept to the day

[00:36:05] today you know podcast year and entrepreneur is look at it as okay how can I prioritize my green

[00:36:11] activities and then I can include the red ones in there so I can keep my energy high and perform

[00:36:16] you know at the highest yeah there's sometimes um so for myself as I've gone through it there's some

[00:36:21] activities that I do that are green that aren't necessarily the most valuable use of my time right

[00:36:27] like as somebody who's running a business there's other things that would be more valuable than

[00:36:33] for example me writing code but I love writing code and it's green for me and so what I'll do is

[00:36:38] I'm looking at a day that's stacked with red I'm gonna throw in there writing some code because even

[00:36:43] though it's not the best use of my time even though it violates the you know Stephen Covey important

[00:36:48] to urgent right even though it kind of violates that I'm gonna do it because of energy management

[00:36:53] it's like I want at the end of the day I don't want to feel like I just barely made it through the day

[00:36:58] I want to feel like oh I did something today and even if I go and I write code even though somebody

[00:37:03] else could do it maybe they can even do it better it's still worth it for me to do for that energy

[00:37:08] management yeah yeah but I think finding your own how it boils down to what is your own how a lot

[00:37:15] of people will sell you this is the only way you can do things but at the end of the day you got to

[00:37:20] look inside of yourself get to know yourself what are your values what are your goals and then

[00:37:25] find your own how what are your red and green activities Alex so there's so this this topic I'm

[00:37:33] not gonna I'm gonna bring it back to podcasting yeah yeah like like time management energy management

[00:37:37] is like my big thing and it will take us off podcasts this one break it back so for me I every 90 days

[00:37:42] evaluate everything I do in my life and work everything I write it all down and I give it three

[00:37:46] different distinctions automate delegate eliminate everything goes through automate delegate eliminate

[00:37:52] and to bring back to podcasting one of the things that I realized I was spending my time doing was

[00:37:55] about 12 minutes a day when I tracked it was setting up and breaking down my my studio which is also

[00:38:00] my office and so I was like how do I what can I do with this that 12 but how can I reclaim that 12

[00:38:05] minutes a day which isn't much but 12 minutes turns out to be something I hate it's always like

[00:38:09] I'm trying this freaking light you know like it was always that and so I was like okay it's not

[00:38:13] software I can't really automate this um I could delegate it but that would be absolutely absurd

[00:38:17] if someone show up and like set this up for me so how do I eliminate it so I used to have like a

[00:38:21] roll down back wall which instead I took that off and painted the wall now don't have to roll that

[00:38:26] up and down anymore the lights I put them all in a certain spot where they're more out of the way

[00:38:29] so I don't have to move them anymore I got basically a switcher that turns everything on by pushing

[00:38:34] a button and now I save that 12 minutes a day so what I did is I just eliminated it completely

[00:38:39] yeah and so that was one of the things in podcasting I was like oh man I always forget something

[00:38:42] I start recording and realize I'm missing a light or I didn't turn my microphone and now it's

[00:38:46] just all always set up so I was able to eliminate that so 90 days when I go back and look at the list

[00:38:50] that's no longer something on it and so that's kind of how I evaluate everything automate

[00:38:54] delegate eliminate or my three things every 90 days I take inventory of everything my life

[00:38:58] and run it through those dispositions yeah I really like that there's actually started being done

[00:39:02] about the time that it takes for you to not want to do something and I think it's like about

[00:39:07] two minutes right so it's like right and this is mostly to break down like bad habits is like can

[00:39:13] you you know make something wait two minutes and then you might change your opinion about it right so

[00:39:21] for example I'm kind of like a junkie with a trend who learn about productivity so it's funny because

[00:39:25] I'm not productive because I'm looking at videos about productivity that's half of the old right

[00:39:30] but it would be a matter of okay how can I make logging into youtube difficult right the process

[00:39:36] putting it away for like two minutes or now I have an app that blocks all my all my apps for you know

[00:39:41] for hours but it also goes back the constant podcasting when we first started that we had that

[00:39:46] setting my room that was awful took us like an hour to set up when we started content this profit

[00:39:51] and we had a different office right here like two buildings down what we did was the speaker

[00:39:56] corn it's a tiny office but we're gonna have a corner that is a podcasting corner we're gonna

[00:40:00] have the mics set up all the time the only thing that we have to do is plug the computer and that's

[00:40:05] it and you remove so much of the friction so much of the oh I have to go set up I have to do xy and

[00:40:11] see even before I get started and that is such a cross your teeth I like it I think the take

[00:40:18] the actionable spot the delegate or eliminate I'm gonna need that written down because we're gonna

[00:40:23] use out I really think this is a great conversation to have about podcasting because we see so many

[00:40:31] people that get into podcasting and then burnout right and so I think it really is it's an important

[00:40:37] conversation I look because we talked about the hidden value of podcasting massively important for

[00:40:41] podcasters we talked about energy management I think that's massive massively important for

[00:40:45] podcasters because if they don't manage their energy they're gonna burn out they're gonna get

[00:40:49] into that place where they just don't want to do it anymore and I used to love this thing but now

[00:40:53] I hate it why do I hate it I don't even know and so I really I think it's totally relevant to

[00:40:58] the to the conversation yeah podcasters are not really just podcasters right we might be business owners

[00:41:03] so we have we have families we have all their stuff going on in our lives I thought they used to

[00:41:07] behind the mic waiting for their next time to talk you know when this is over lights up

[00:41:14] but guys this has been such a cool conversation wait I have one last question for Alex here

[00:41:20] because you were talking about burnout burnout and I know that's one of your big missions now

[00:41:25] with podcasters so why don't you share a little bit about that yeah thanks I mean I I hate that it

[00:41:29] happens but I love top of the topic because it's it's not hard to fix that's the thing you just have

[00:41:33] to set yourself up for success and right now the data shows that over 50% of people quit before

[00:41:38] reaching eight episodes it's because people have this perception of like oh I'm gonna hit record

[00:41:42] and it's gonna get out there and everyone's gonna see it and then you realize okay podcasting

[00:41:46] this what we're doing right now is 10% of the job right and there's a 90% that you might not find fun

[00:41:52] and so for me it's all around education of you can expect the result too fast and that's

[00:41:56] where the biggest education problem I think comes into play but we're like just hit record start

[00:42:01] today and then you do that few times you realize okay there's all this extra work final do it

[00:42:05] oh but no one's here and it's like okay so should I just stop and people get burnout because they're

[00:42:09] not saying they're doing more work than they need to because they're just following with the what

[00:42:13] someone tells them to do right yeah and that might be someone's year five or 10 doing this and

[00:42:17] they've added everything to it at this point but also they're not thinking about like okay they're like

[00:42:21] it's gonna take time to build an audience everything like that takes time and I always use Jerry

[00:42:25] Rice is my example great NFL receiver right one of the grace of all time the first to eight to

[00:42:29] your 18 years of his life you best believe he was working extremely hard to get to the NFL but no

[00:42:33] one knew who he was right and finally it turned and eventually we all get to that point where like

[00:42:38] that J curve if you will right like yeah it's gonna it's gonna cost you a little bit upfront of

[00:42:42] time of energy even finances right but it will be worth of you stick with it but some people just

[00:42:47] can't stay consistent because they've not been told that like hey this is how this works right

[00:42:51] and so we watch somebody else we get this idea of like it's working for them was not working for me

[00:42:56] and so I think that's a really important element to talk about because again like I hate that 50%

[00:43:00] of independent podcasters quit before getting any form of meaningful experience in it at all right

[00:43:04] or like any result at all and so I'm really passionate to try to find those podcasters before

[00:43:10] they hit that day because I find it just takes one person to get in there and say hey let's

[00:43:14] let's focus this thing in I'm not there trying to make money it's funny because like my my product

[00:43:18] pod match whenever someone's like what's your angle like you're just trying to make money off me

[00:43:21] I'm like literally if you stay with me for a year you're going to make like $300 I will lose

[00:43:25] that $300 like like I don't make money from podcasters that's not where I make my money right but

[00:43:30] I'm here to serve you and so like it makes it really easy for me to kind of jump in because I always

[00:43:33] feel like hey I really am here to help because there's a I'm going to be a partner of years along

[00:43:37] the way so I just want to see more independent podcasters make it because I find that that's some

[00:43:40] of those powerful content I've heard. I'm not dogging on the big shows and stuff but most of the

[00:43:45] content that's really been inspiring change my life is a podcast I can't remember the name of

[00:43:49] right now and is a guest I can't remember the name of right now but it was two people really

[00:43:53] passionate to serve showing up and getting that content out there that eventually led to me finding

[00:43:57] it and changing my life yeah yeah wait I mean we had this conversation I didn't write like

[00:44:02] the all the experts right expert on this expert on that different points of view they're both

[00:44:07] experts really are the experts right and like you the independent podcast is what I also find

[00:44:15] very enjoyable right because it's maybe a personal way like a personal lens on their life

[00:44:21] on their experiences and it is more meaningful to me personally and that's what really

[00:44:27] inspired me to me was this podcast from it was actually a radio show that then they turn into podcasts

[00:44:33] but it's a bunch of comedians in Venezuela it's like the professor B.S.A.N. you know like they'll be

[00:44:37] saying you professor right and it was just him documenting a bunch of stuff that was happening

[00:44:42] in the country I'm putting there a humor behind it and the art show music and you know when we

[00:44:46] just joined up with some music in there it's because that was uh no but it had like the

[00:44:53] the Street Fighter sounds like the Hadook and they were like make these jokes and stuff and

[00:44:57] that was inspiration for us to get started in this that changed our life right so I think it's

[00:45:02] super important if you're listening you're independent podcast or content creator go ahead you know

[00:45:09] you know hopefully this was helpful today but you know go to bus brats start the show there

[00:45:14] transfer the show there because it's so easy so I'm just trying to by the way I transferred to it

[00:45:21] I can go to pod my job obviously you know because like they have so so many incredible resources for

[00:45:25] you to stay consistent move forward so guys like I'm truly an honor to have you guys both in this room

[00:45:31] this is gonna be an episode for for the ages any any last you know ideas or thoughts or advice

[00:45:37] that you guys want to share thanks for having us I'll go with that but real quick my add one more

[00:45:43] thing as well thank you for having us for sure just if you're creating something remember that it

[00:45:47] does serve somebody and yeah there's a lot of worth it goes into it but sometimes work is required

[00:45:52] to really change somebody's life and I don't mean to like make it sound more intense than it should

[00:45:55] be but like really your content might be the humor somebody needs the education they need

[00:46:00] just the voice that finally lets them understand something they never understood so it's worth it

[00:46:03] even if there's a cost again time energy finances whatever it might be it's still worth it and so

[00:46:09] I always encourage you will keep on going don't give up because you don't know who it's helping

[00:46:12] who's just a listening ear put a dollar value on that right back to where we started put a

[00:46:17] dollar value on both of you guys shared a story that your life was the trajectory of your life

[00:46:21] was impacted by listening to a podcast yeah that's not captured in the how many of our billions

[00:46:26] of dollars they assigned to the value of podcasting so yeah don't downplay the impact that you can

[00:46:33] have in people's lives most people that are in podcasting are in it because there's something

[00:46:36] they're passionate about there's some topic that they think could impact people's lives right so

[00:46:42] yeah so okay it's awesome fun see any of that starts I don't know about you guys but I feel

[00:46:46] that motivation the passion right now like you know seeping from this to right here absolutely

[00:46:51] love it thank you guys for being here it's all green it's all green baby with us hey guys thank you so

[00:46:57] much for tuning into content's profit podcast guide our full show in your favorite podcasting platform

[00:47:02] I know social media at bs brosco that is rana if you feel you are one step closer towards your goal

[00:47:07] please don't forget to share this episode and don't forget to leave a five star review see you

[00:47:12] bye guys don't forget to follow these two as well obviously links in the description let's go