The One Element Beating Perfection Every Time In Content Creation

[00:00:00] How am I supposed to believe you when you have no social presence? And those are big lessons for us because Unto that point we're helping a lot of people with their stuff But we're not putting any love back into our own platform, so

[00:00:14] It was really a gut punch Let me tell you if you are there looking for a secret sauce of what's the perfect format? What's the perfect video? You're not gonna find it. You have to start creating yourself

[00:00:25] You have to start working with a team that keeps you very involved in the creation process Because you as a creator is one of the big elements of your content working or not working

[00:00:37] Hi everybody and welcome back to Content Is Profit. I just wrapped up an episode where I was interviewed about how to be consistent and how to Create the amount of content that everybody is I guess

[00:00:55] Telling us to do right and it was like a really interesting conversation because the podcast host on the other side Katie She actually has been on the show before and she was an agency they really her main message is about this like

[00:01:10] Framework of four posts a week, which I personally love right and we'll get into this in just a second but then our point of view on our side has been really interesting because We are big fans of higher volume we're big fans of obviously multi-purposing we've seen increase

[00:01:26] In discoverability for podcasts up to 90 percent because we're creating these amazing clips that go on social media Whether they're talking head engaging videos top of funnel type of thing. So Every time we come together in an event it can get pretty

[00:01:42] Interesting the conversation and we love her and she loves us And uh, but it's two different crashing points of view Which is really beautiful about these conversations that we're having on on podcast

[00:01:52] So I really want to do debrief that conversation for a second and kind of put my thoughts out there And maybe help somebody that might be you know stuck right now with

[00:02:01] Maybe thinking I should be doing a lot of content or I don't even know how to get started To be consistent or I don't know what type of content Do I need to create to move forward in my business and for this to have a positive ROI, right?

[00:02:17] So i'll start saying by there's no secret sauce, right every single person that you've seen out there I mean we've been doing this for more than seven years now and we've been helping incredible companies

[00:02:27] We've seen it. We've had the guests on the show that have their incredible content ecosystems So we've seen it all and let me tell you we've seen it We've seen so many different frameworks so many different structures of distribution so many different structures of

[00:02:42] of content production, right and Let me tell you if you are there looking for a secret sauce of what's the perfect format? What's the perfect video? You're not going to find it. You have to start creating yourself

[00:02:53] You have to start working with a team that keeps you very involved in the creation process Because you as a creator is one of the big elements Of your content working or not working, right? So with that being said, right a lot of people might seem intimidated

[00:03:09] Okay, do I have to record the video? Do I have to do the writing? you know the answer to that is Maybe so depends on what type of content you want to create. So i'll start with this for For the first like three years of our company

[00:03:25] Where we're doing it as a side gig We will go to these businesses and we will knock on the door and we'll advertise ourselves as the anti-marketing agency Right, and it was interesting because we were serving, you know

[00:03:36] them with a product where we will come in and we'll take pictures of their business we'll do we'll record videos and we'll Give that those assets monthly assets to Their the company or to the business and then they will distribute it right most small businesses

[00:03:49] So we will go to restaurants gyms stuff like that. We will help them with their social media Presensions just because it was one of the things last in their in their in their list, right? Which maybe some of you listening right now might relate to that

[00:04:03] It's like I have you know payroll issues. I have staffing issues I have customers that come in every day to my brick and mortar like content in mind I'll be the first thing that am I thinking so

[00:04:13] It wasn't until we had a meeting with these seven business owners that are one of our clients set us up with we're We're pitching them we're telling them, you know, what are we doing for this business?

[00:04:23] We're telling them exactly what's been happening and the results that they've been Getting and the current business owner that we're helping was really really happy with their results So he was like, okay, i'm gonna bring in my friends that they all own businesses that way

[00:04:36] I can help you guys sell more of this service well, let me tell you we didn't close any of them because at the end of the Um, I don't think we did a good job of managing that first but second at the end of that

[00:04:48] Conversation there was one guy that asked us like how am I supposed to believe you when you have no social presence? and those are big lessons for us because Onto that point we as an agency which we were just freelancing at the time

[00:05:01] We're helping a lot of people with their stuff, but we were not putting any love back into our own platform so It was really a gut punch And it was a lesson that to this day

[00:05:15] We carry seven years later when we decide to be consistent online. So that was the first decision we have to Be Okay with the decision to be like can we be consistent over a long period of time?

[00:05:26] And that's gonna look very different for every single creator out there that might look Maybe a post once a week maybe a podcast episode once a week, right?

[00:05:34] Think about content in these buckets like long form short form right in long form you have podcasts and you have youtube videos Some of them might take more resources than others and then short form some of them might take more resources than others

[00:05:47] So if you think about let's say podcasting or youtube out of those two What do you enjoy creating the most maybe it's neither and maybe you want to write a pod a blog, right? Or an email every single week

[00:06:00] The point here is to commit to a consistent cadence every single week that you do not fail To deliver whether that's a weekly email a weekly podcast episode a weekly youtube video. What's it gonna be? And then through the same lens

[00:06:15] Look at your short form content. Are you publishing one facebook live a day? Are you doing one clip a day, right? Is it high edited? Is it low edited? Is it off the cuff is it scripted and once you start looking at these elements?

[00:06:29] Then you're going to be able to map out how long is this going to take me? How long is this going to take to my team, right? So the second step that we told that we kind of debriefed from this conversation was

[00:06:40] We should be doing a time study or resource study to keep our account of our Resources to move this forward. So if it's just you by yourself If it's if you're a solopreneur How much time do you have available a week to be able to do this?

[00:06:57] If you have a team, what are their skills? Can they edit video? Can they edit a podcast? Can they edit the micro clipping? Are you willing to invest into learning these skills or are you willing to invest into your team learning these skills?

[00:07:09] Or are you willing to go hire somebody that already does it right? Those are kind of like the three levels So these are some elements that I would recommend start looking into it In our specific case when we started the show who has you know, which has been

[00:07:22] Our main source of content for many many years now. I think this is episode 500 something which we're very proud It came out of a moment of need we had a little bit more capacity

[00:07:33] We're coming out of creating a live video for 45 days straight just to get in the habit of creating stories and sharing stories And doing things And we decided okay the commitment is three times a week

[00:07:44] What needs to happen so we can create a podcast episode a one-hour podcast episode with somebody else three times a week Well first we have to reach out to a lot of people to get them to interview or have this conversation

[00:07:57] So we started immediately with our network so that took us about 30 minutes a day. That was a commitment To do that right now. It happens a little bit automatic after each interview We just ask people who can we bring into the show to collaborate

[00:08:09] And then after we started asking we start putting them right in this calendar We committed to three times a week not random times. We decided hey We're gonna record Monday, Wednesday, Friday at noon

[00:08:20] This is super important because it allows to put just people that said yes into this bucket We will say hey next Wednesday or Friday that works for you at noon and they'll be like yes perfect It works well

[00:08:31] No, not a lot of back and forth not a lot of time wasting and if they say no we just give two more options On the same days right now. We're in a calendar which is a month out and they booked the calendar right there

[00:08:41] And it's good to go right so if you have any questions Obviously don't hesitate to reach out at bsrosco on social media We're happy to help you with your podcast flow your content creation flow, right? It works the same as collaboration. Let's say you're recording a youtube video

[00:08:54] Hey, my recording days are mondays. My recording days are tuesdays. Make sure that you have that block allocated for creation You know once you created it Perfect. What does the post-production look like? Is it not a lot of post-production where literally what we record

[00:09:09] is the main episode or Maybe you enjoy the process of editing how long you know one hour episode Is that gonna take me one hour two hours three hours depending on first your skill or your team skills or Third are you willing to pay?

[00:09:25] Somebody to edit your show so we have people here in the studio that come in And one either they rent the hour and we give them the content and they do their own editing, which is great

[00:09:35] Right or they come in they record the episode and they don't have anybody to help them with the editing of the podcast We take on that production, which is great as well

[00:09:44] Whatever works for your system. So start allocating those times and resources depending what you want to create Now louise if let's say I'm, not sure what type of content should be creating right but we know

[00:09:59] That we need a social presence online today in 2024 as we're recording this podcast episode, right? Well, what are some of the social media channels that you enjoy? Consuming being there engaging right because that's where the connection is going to happen

[00:10:14] So you enjoy linkedin perfect. What type of content can we publish on linkedin? We have newsletters We have blogs we have video content. We have stills If you enjoy instagram

[00:10:24] Do you have instagram stories which is more like kind of behind the scenes type of deal like during the day, right? or you have stories you have You have instagram live there's many elements to each platform, right? I personally recommend podcasting because for me that was easy

[00:10:40] It's the least friction for me to create and have a conversation on riff We would just invite somebody that we really enjoy and respect and we will have a great conversation with them And then that turns into awesome content, right? That we can put it publish online

[00:10:54] We continue to do it three years in four years in and the clips continue to bring new people into into our world The amount of subscribers doesn't really matter because our priority is that relationship

[00:11:05] So I encourage find a platform that you and I enjoy collaborating with somebody else right with us your audience, right? That you have comments with them right or messages or dms Or somebody that you can bring into the platform where that's a podcast a blog a collaborative collaborative

[00:11:22] collaboration blog Language block here Or maybe it's a youtube channel, right? That you enjoy the creative process of doing something like that, right? Or if you have the resources what team can help you get there?

[00:11:36] Give us a call we're happy to help you with the podcast long-form content youtube and any of that, right? Especially if you're a b2b But those are maybe the first few things that we'll start looking into and do an internal audit

[00:11:47] On how can you be consistent? What's the time that you're going to allocate to do that? I'll give you another example, right? We have this amazing person that we've been working with for quite a while now

[00:11:56] We helped her relaunch the book that her dad wrote. It's an incredible business book and To promote it one of the strategies that her expert marketing person Uh told her was a daily podcast, but she didn't want to create a daily podcast

[00:12:12] She didn't want to record every single day. So we just reframed it to okay What's the time that we can allocate for you to create content and she told us 60 minutes to 90 minutes a week Perfect

[00:12:23] So what are we talking about? We're gonna be debriefing pieces of content from the book Can we talk about five to seven minutes for each idea? And then that one hour to 90 minutes a week turned out into five to six episodes a week We were doing shorter episodes

[00:12:40] So again, if we know exactly what are the resources what's the time that we have available we can put in That as a container to be able to create the output that we want on a single week as distribution

[00:12:51] Once a week twice every three times a week doesn't have to be long form if you don't enjoy long form It's one of the most things that the most common questions that that we answer every single day So one of the things that helped us

[00:13:05] Um kickstarted the creation process without too much friction right without worrying too much about the equipment without worrying too much About you know, how what camera do I record like what thing do I say?

[00:13:16] What guest was going live for 45 days straight and we've done three seasons of this which means three times And we haven't brought it back in about a year But I think it might be a good idea to bring it back

[00:13:28] You know, I just had a call also with somebody that's doing 100 days of facebook live And she told us that we were a big inspiration for her to do that and when I asked her why you're doing this she said

[00:13:39] Because of me. I want to put in the hours. I want to put in the time To practice my message day in and day out and as a creator as an entrepreneur We want to put in the hours To be able to be good at creating content

[00:13:55] And let's say you don't want to be the face of your content. Perfect. I still recommend for you to create Because it's gonna bring you the knowledge and the context to then you're gonna

[00:14:05] That you're gonna bring take that and then you're gonna hire somebody else to do it to be the voice of it, right? And you're gonna have context to be able to give feedback

[00:14:12] To be able to evolve to be able to maybe pick somebody different if they're not, you know Collaborating with the with the vision that you have So anyways lots of a little bit of random thoughts by the end of the day

[00:14:22] It's like what are these elements that you can start grabbing? To be able to be consistent over a long period of time. So hopefully this was useful I love the conversation with Katie check it out. Kitty Brinkley the episode Probably was three or five episodes below above

[00:14:38] And with that said thank you so much for tuning to the content is profit podcast and we'll see you soon Bye