2024 Content Trends Unveiled: Quality, AI Crashing?, Future of Social Media, and Much More

[00:00:00] Once you had the great idea last Friday to ask the team for their 2024 predictions. Elon Musk's downfall. I like this. I'm pro Elon. I like him. He's aggressive. He's an innovator too. Think about creators like Emma Chamberlain. She used to have a daily vlog, for example.

[00:00:19] Or Casey Neistat, right? He stopped for a while and then he came back. And for them in their eyes, that's higher quality. Not only the quality of the content, but also the quality of their life. There's gonna be a lot of rejection about AI, creative content.

[00:00:30] I feel like people are getting tired of it, yeah. And I had a little bit of a fight the other day with a trading card shop owner. He told me that women's basketball was gonna be bigger than soccer. I just laughed at his face.

[00:00:43] I have one. I have one. Arsenal will become the champions of the Premier League 2024. After how many years? Let's go. After how many years? It's okay. Don't worry about it. It's okay. We've got some fresh new-year talent. And I'm Luis.

[00:00:58] And you're listening to the Content East Prophet Podcast. What's up, everybody? Welcome back to Content East Prophet. Happy Monday. Happy 2024. As in Monday as in we're recording this. What's up, Funtz? Happy 2024. Hopefully this doesn't go out in February. I know. It's like early, early.

[00:01:19] But today we thought we'd do something a little different and super exciting. We actually, Funtz had the great idea last Friday to ask the team for their 2024 predictions. Worldwide and content-wise. And we're gonna go over some of the answers.

[00:01:34] Yeah. We didn't get too many of the worldwide predictions. I think people were afraid. They are afraid. Maybe. But it's okay. We got plenty of social media predictions and content predictions which, you know, is a main purpose what we're hearing for, right?

[00:01:50] What are... Where are we going to steer this year so we can make that profit, right? That's right. That's why you're here. Content-Profit, baby. Content-Profit, baby. All right, Funtz.

[00:02:00] So you want to get started? Do you want to do some of the teams first or do you want to do yours first? Let's do some of the teams first. I'm gonna start with the first one here.

[00:02:09] And actually it's a... He's not the only one that talks about this one. Two of our team members mentioned long-form content resurgence. Meaning long-form is coming back. You've seen it, you know, these past few years I feel like it was all about TikTok, Instagram Reels, right?

[00:02:27] Even other platforms like Reddit, Twitter, now X, they were all including the short form type of content, the infinite scrolling, the doom scrolling. The doom scrolling. And I feel like people are getting tired of it, yeah.

[00:02:44] In a way, I think again it's a very popular way still obviously. It still attracts a lot of eyeballs. But I think people want more. People are realizing how addicting the side of mental health, right? Of just being there scrolling and consuming so much information.

[00:03:03] But at the same time, it's not like you're consuming and getting smarter. You know what I'm gonna say? You know, putting on fingers or anything. I think people want some more quality, some more depth in the message.

[00:03:16] Therefore, I mean and you see it actually TikTok is including more long-form content, right? Eventually they start allowing one minute, three minutes. Now I think they're up to ten minutes. And I think they are going to open it up for even longer videos.

[00:03:30] You know, they're big now on search. People actually go and search a lot of stuff on TikTok. So opening the doors now to long-form videos. It's gonna potentially help people that might have a podcast. You know, land some new listeners from TikTok and all these spaces.

[00:03:46] Again, people are looking for more quality, more depth, more connection. Yeah, I think operationally it's also challenging to keep up with maybe the volume. I was listening to a podcast yesterday and they were saying this is an agency owner. They do 66 pieces of content a day.

[00:04:03] So who can sustain something like that? Obviously there are system processes along those lines. But it can get very exhausting. We deal with a lot of creators that even the creative process, right? You are managing your company. You might be doing meetings.

[00:04:17] So at the end of the day what works for you? And obviously we're big fans of long-form. And I love that prediction because I agree 100%. Yeah, of course bias prediction right there. Another one that they share was AI, make content boom and crash.

[00:04:33] There's gonna be a lot of rejection about AI, creative content. So I think what it means is that in this same year it's gonna boom and then it's gonna crash. I think we're in the middle of that boom in a sense, right?

[00:04:44] Yeah, I think there's still quite some time to go. Actually I saw a post the other day showing how AI now can pass human on camera verification. You can take a picture, like those pictures that you sent to Verified, whatever.

[00:05:01] AI can pass it. That is extremely scary, right? So I think yes, there's a lot of potential obviously to do things with AI. But in a sense that's gonna make people not trust a lot of creators or a lot of things that they consume out there,

[00:05:20] which I mean trust is a key part of the selling process. Right, and at the end of the day if you have a business, part of why you create content is to build trust, deliver value with your audience.

[00:05:31] And I think for people now or eventually towards the end of this year, they're going to seek connectivity, they're going, again, but we said depth, but the way for them to get it is probably gonna be to shake some hands

[00:05:45] or find a way to know for real that is a human behind the content and not just AI. I mean you saw it before AI was the thing, right? You saw it with the DMs, with the virtual systems and it's not really personal

[00:05:58] and it creates just a lot of rejection, right? So I think if it's like a robot or AI, probably there's gonna be those people who are gonna get as close as possible or gonna try to get as close as possible for higher volume like that

[00:06:12] and try to fake authenticity in a sense. But that's gonna probably come across, people are gonna be able to recognize that and at the end of the day, it's probably not gonna help a lot of businesses, right? Yeah, I think the boom.

[00:06:27] There's a boom right now certainly where people can leverage that and you're seeing it, I feel like on YouTube they got lots of faceless channels that are making a lot of money, faceless real channels that are making a lot of money, they're getting a lot of traffic,

[00:06:42] but until when? I think there's gonna be that point where things are gonna have to start changing a little bit. Also, I wanna point out, I'm personally not against AI, I think it's a great tool to leverage and include part of your process

[00:06:55] but if everything is AI, right? Like where's the limit? Keep an eye on it and if you are using AI right now for your stuff let us know, put it in the comments, send us a message, how are you using it, how's it helping you?

[00:07:07] We'd love to hear it. Yeah, I agree definitely there's ways to use it and then there's ways to abuse it. So don't go there, don't abuse the AI. Now this one is a little bit of an overlap, both of them mention more ethical use of social media

[00:07:25] and actually I like this one a lot, apparently in the European Union or a parliament in Europe, approve a project to prohibit the infinite scroll. I think that's gonna be very, very interesting and let me tell you why, because social medias are businesses

[00:07:45] and they're to make money, right? And you've heard it, if you're not paying for it, you are the product which that is it, right? You are the product that the advertising companies are relying on and the social medias are relying on to get paid.

[00:08:03] So the more you scroll and the more ads that they can show you the more the advertising company, the companies that are advertising on those platforms are going to spend. Now if you cap this scroll how much people can consume

[00:08:17] on these social medias, I think social media is going to have to reinvent themselves and find new ways to profit, right? From you so they're gonna, I think what we saw this past year with X creating a subscription and then made up creating

[00:08:32] a subscription as well, I think we're gonna potentially see more of that, right? Where you're gonna have to pay a certain amount of money to be able to consume content here, or they're gonna find some sort of work around to keep you hooked on the infinite scroll.

[00:08:46] Yeah, I mean at the end of the day, right? I think this comes from a lot of people maybe abusing the system or the way that content is created, maybe not malicious, right? It's like hey for us to be successful as a business, right?

[00:09:01] We need to create these type of content that the consequence is mindless people going through their feeds or creating maybe an addiction, anxiety, right? And that's just the platform, right? The way that the platforms are defending themselves is like hey, everybody makes their own decisions, step a deal.

[00:09:22] But I do think that they, I actually like that. I actually like it because we're human and we find ourselves scrolling mindlessly sometimes through social media, right? And I think that will be helpful, right? There's tools today that actually like block your social media time

[00:09:36] and different things to help you out. But I think the world is gonna lean a little bit more into that and it's gonna be interesting to see what the response is from companies and people creating. There's also no surprise that all these companies engineer their apps

[00:09:50] with the intent to get you hooked in there, right? And there's actually one of our clients sent me this post the other day there's a huge lawsuit right now against MEDA because of this exact issue and how they were targeting, you know, younger people, right?

[00:10:07] Younger than 18-year-olds on how to keep them hooked on these platforms which is very, very dangerous. So, you know, the rise of ethical social media we'll see where that will go. I think that's gonna be an interesting one. Another one over here, what'd you got?

[00:10:23] I like this one. Quality over quantity, right? Like YouTube, apparently they've been working a long time through this model in a sense where, you know, the response from the audience is they're leaning a lot into that. I think I'm a YouTube consumer.

[00:10:41] I consume a ton of stuff there, not only podcasts but I like some video creators, right? And you see the trends also on them throughout the time, like what they like to create. So there's obviously a lot of people that go like,

[00:10:52] hey, more volume, more things, whether that's like the internal reps that they want to put in. But at the end of the day, they come to a limit and they're like, man, I don't want to be on this hamster wheel anymore.

[00:11:01] And then they start creating the really the things that they consider quality, right? Like think about creators like Emma Chamberlain, right? Like she posted, I think, three videos on YouTube where she used to have a daily vlog, for example. And she's happier and more fulfilled than different things

[00:11:16] and she's been connecting with other people. Or Casey Neistat, right? He stopped for a while and came back to not a daily vlog but maybe a weekly video type of deal. And for them in their eyes, that's higher quality, not only the quality of the content

[00:11:28] but also the quality of their life, right? So if you're into this and your company is looking to create something like that, where do you fall in the spectrum, right? So the prediction here is obviously the quality content is going to rise above the quantity content, I think.

[00:11:45] I agree. Definitely quality content is going to be better. Think about the examples that you used. They were already huge and they got there by a lot of hustling quality. They had quality but also they had lots of quantity too, right?

[00:11:58] Like Emma, I think she used to do the daily vlog too. Same as Casey Neistat, right? So there was a lot, a lot of hustle but that doesn't mean that you can have less volume that they had and still make it bigger.

[00:12:11] I think there's channels that are doing just that and actually this is one of my personal predictions. This one is not here. This is something that ties to more series, less general videos, right? I think people want to consume some sort of series

[00:12:28] and I actually got myself hooked on this random kid that showed up on my YouTube about a series on poker. This guy started a series, I'm going to bed my entire net worth and I was like whoa! His net worth was like 20k.

[00:12:46] They want a beginning and an end, right? They want a beginning and an end but the whole thing was an adventure and you can tell he scripted this thing. Was he his editing the best? No, his storytelling was absolutely amazing though

[00:12:58] and actually his editing was sort of creative because instead of using fancy graphics he would draw everything in Microsoft Paint which was absolutely hilarious. But again, it was a series that ended on Christmas and now he's starting a new series

[00:13:14] which is pretty much like the sequel to the previous one that he just did and I was thinking wow! This is absolutely amazing. I think that's more of what people want to see, you know? Again, the previous one was like the daily vlog

[00:13:27] like let me be a part of your life every single day but people don't have time for that anymore. People have, you know, and they're realizing there's so many options out there, so many things to consume.

[00:13:38] Let me know that I'm investing my time into something that has an end. I think that's very important and I think that's going to translate into shorts, reels, again not only long form content but also short from content. What are some series that you can create?

[00:13:53] I think what will be interesting on the content wise for companies is like hey we're going after, you know, the next 30 days we're going after this massive client like follow along to see what happens, right? Like how can businesses on the B2B world for example

[00:14:06] adapt that series strategy to what they're doing, right? Or we're in a quest to do the perfect hire, you know? I was telling you about the Lego documentary I watched the other day and hiring them, like the hiring process for like the head Lego designer

[00:14:20] or like who, people that build Legos for the living, right? And I thought it was like wow what an incredible concept if you want to do like a 30 day or 30 video series on that thing. I think that would be super exciting.

[00:14:33] You get to meet the people, you get to see the personalities behind it and then me as a consumer, I mean I have no interest in working with Lego because I enjoy as a product but I don't think that's for me.

[00:14:43] But it created like this bond with the company, right? And at the end of the day that's really what you want so I think it will be interesting. What can we do here? Fun fact that just came to my mind, that content also serves two purposes.

[00:14:56] One is to find ideal hires. People are going to see that and they're going to be like oh my gosh this company is absolutely amazing. And then it also for the ideal customers because it brings them into the company

[00:15:09] and like you said it makes you feel bonded to them. They're like wow this is how they do things these are the people that work in there. I want to support more of this company. So I think that's an excellent example of how businesses can leverage meeting nowadays

[00:15:22] is do something, right? For example the two brothers show that we've talked about. We can do series on which we bring influential people so that is for the audience, right? And now they're learning from these influential people in a specific topic, right?

[00:15:38] So let's say it's poker just because I'm into it right now. Right? And we start bringing like poker people and we're sort of talking to them. But on our side how we get value from it as well is then we have the connections and the network

[00:15:49] and all these poker people that we bring, they're creators, right? And now we start getting them. Yeah we can help them produce and show them like that. So I think they're going to have to start thinking not so linear with content in terms of

[00:16:02] hey I'm doing this because I want to grow my audience but it's like alright, I'm doing this and these are all of the tangent benefits that we can get from this and whatnot and then plan from there. I think it's going to be very interesting.

[00:16:15] I like it, I like it. I like this other one too. Insert audio language in your YouTube videos you know how you can insert like now automatic captions in different languages? It's going to be actually actual dubbing inside of the video where like you will not

[00:16:28] have to go pay for a dubbing company to go do this but AI. Well no I think you misread it because it's actually you do the dub but it's inside of the same channel. So you know how Mr. Beast has Mr. Beast Spanish? Yeah, yeah, yeah, yeah.

[00:16:44] Well that's a prediction. I'm leveling up that prediction. Oh you're leveling up the prediction. Yeah I think there's going to be a time maybe at the end of 2024 where that dubbing will actually happen to set up a platform. Potentially. That'll be interesting.

[00:16:59] It will be so much easier and cheaper. Yeah it's going to be so much easier but you know he didn't mention here one of our team members he mentioned that it's actually a good opportunity for studios to start doing voiceovers and whatnot right?

[00:17:12] So grab one of these YouTube videos or their whole library start dubbing over them and then you can send them that file and they can just add it to the video. I think that's going to be pretty good. It's a pretty good opportunity.

[00:17:25] Until the platform does it by himself and actually fun fact I think that that app already exists so they might just buy the technology and then implement it right? I don't think they have to start anything from scratch. I actually saw an ad the other day

[00:17:40] which was this guy sitting down and he's like so this is my voice in English and then the same voice identical you started speaking in Italian. Yeah. And it was saying and this is my voice in Italian but in Italian I'm like whoa! That is absolutely crazy.

[00:17:57] So the technology is already there and I wouldn't be surprised if companies like YouTube go purchase this and then they like you said they just implemented inside of YouTube cutting down the middleman the doppers so dubbing can be a profitable venture in the next couple months

[00:18:18] but you probably have to dive into it very very fast or AI can take over and then they'll be taking over it reminds me of Rev.com do you remember that site? Rev.com is where we used to do our subtitles pretty much human subtitles at that point

[00:18:36] and we would have to pay for every specific one and then all of a sudden this script came out automatic transcriptions all these things and the other day I was actually curious what happened to Rev and I went on and they kind of changed their business model

[00:18:50] but they changed a little bit like white glove version probably yeah and I was like well they did have to adapt because if not they were gonna die not many people got fired here's some of my predictions I think more and more businesses

[00:19:06] are gonna be controlling their own media I think the agency model will change, we have an agency model and we're currently having conversations on how can we evolve that side but I think more businesses are gonna bring teams inside and they're gonna be able to control

[00:19:20] pivoting a little bit faster they can have an internal meeting and be like hey this is the series we wanna do for the next quarter and they're gonna be able to develop that internally I think traditional corporations would dive into the creator economy NFL for example apparently

[00:19:34] what I saw the other day in a study is their audience is dropping massively so they've been investing first in gaming because they saw that the kids that play the video game become fans of the teams based on the video games

[00:19:48] not where they live which is super interesting for example we live in Jacksonville with the Jags the Jags I think is the biggest team in Europe, in England because obviously the owner has a team over there and they go play every year so they've developed a fan base

[00:20:02] overseas which is very interesting so they're gonna be doing that with creators I mean but that's literally a playbook move from European soccer they go and do their pre-season all over the world they get fans all over the world I mean the real football bring on the haters

[00:20:20] but I think NFL more companies are gonna be doing that and they're gonna see creators at this digital real state where they can actually influence their audience and collaborate and grow together obviously on the flip side of that individual creators because they built this incredible community

[00:20:38] and people that really follow them they're gonna be launching and partnering with companies that you see it right? you see Jimmy with Mr. B Mr. B is like with the chocolates and all the products that they're launching, Logan Paul with prime drinks these are obviously massive examples

[00:20:52] but they're gonna be creating some partnerships in it and they're gonna be able to move way faster as we do so we're gonna probably be seeing more of that and then the podcast becomes the main way to build business relationships I think at this age

[00:21:08] if it's not already people are gonna be diving in just for the connection part like apart from the benefits of the content that goes out just for the connection part it's gonna continue to grow yeah, honestly, I mean I agree podcasting is just gonna keep growing

[00:21:24] and has been growing in the last couple years I also think it's extremely viable for those that are in podcasting because most people that jump into podcasting they don't last too long yet the listenership base still growing at a consistent base you're in a growing industry

[00:21:40] and I do believe also sponsors are gonna look for more medium, low, influencers type of deal to deal with them and give them money and get their audiences people that can build community small, niche down communities are gonna be very very important so if you thought

[00:22:00] about launching your podcast or have a production team behind your podcast just know obviously we're gonna plug yourself out here we can help you out with that here at Biz Bros with content momentum we can help you or if you're in Jacksonville, Florida swim by

[00:22:14] by Studio Podcast Suites and we'll help you create that podcast that you have in mind launch that into reality absolutely, alright world predictions this is not content specific there's only one that is like out of the ones I'm reading I think only one is a world prediction

[00:22:34] but it has to be with content too alright then you read yours where are yours? you missed the homework yeah I missed it, I don't have any world predictions okay so the first one here from one of our staff members is Elon Musk's downfall I like this

[00:22:50] too many failures and controversy will force him out of company leadership I personally don't know if I agree with that one but I think that was a fun one to go over I think he is it's funny actually because yesterday I saw a clip that was saying

[00:23:04] Elon Musk was laughing at and I don't remember the name of the company like 10 years ago and it's a company that just surpassed him as the biggest EV electric vehicle it's a Chinese company I think no, I think it's from the US

[00:23:22] the one I read was from China I'm not as educated in this but the point is it's a company where Warren Buffett is an investor and they are selling now more electric vehicles than Tesla so maybe it is the beginning of the downfall of Elon Musk

[00:23:42] apparently nobody knows the name of that company Tesla could be who knows Tesla also has solar they do a whole bunch of stuff but yeah it will be fun to see that I honestly think that guy will continue to do amazing things and will continue to be

[00:24:02] a headline source for many I want to make it clear I'm pro Elon, I like him I like him, you know I like the way he markets he's aggressive he's an innovator too, he goes out there and you know I think he's a good

[00:24:18] opportunity with X and he just went on and took it, so I'm excited to see actually I enjoy a lot of, I used to hate going on Twitter, now I enjoy going on X I have seen considerably way less but is it toxic? Like any other

[00:24:34] social media, yes there are still toxic corners but I'm enjoying it actually I'm enjoying it I think the other two were a little bit more content related so we're gonna skip through those I have one, I have one Arsenal will become the champions of the Premier League

[00:24:52] 2024, after how many years? Let's go Arsenal, it's okay, don't worry about it it's okay, let's go Arsenal, that's my prediction Okay, that's the one and only prediction, that's my one prediction Okay, I predict that people are gonna be detaching more from BC cities

[00:25:06] and they're gonna be moving to more remote areas or calm places, I think like mental health is a big thing today especially with the craziness and it's in the happen, I mean we do live in a little bit of a remote, it's a big city

[00:25:18] but with a town feel and we just had a real estate group come in here and do a session and all the trends are indicating that people are moving to a more calm space instead of downtowns or around People want their chickens, people want

[00:25:34] their own gardens, they want to cultivate their own food, I think that's pretty cool that's pretty important, I'm actually seeing more, this might be because of my girlfriend, but I'm seeing more and more reels on people growing their own food or people making their own

[00:25:50] bread from scratch, like they are not buying as much and again we don't have the data for this but the perception here I might be in a bubble is that people are not they're trying to stay away from all the processed and kinda like regress

[00:26:06] back to like a slower way of living, which I'm all in for, I love it, I want chickens, actually I want chickens, I want horses Horses will be fun, obviously like 20 dollars too, fun fact we saw three horses yesterday, like where we live and they just stopped

[00:26:24] at this barbecue restaurant, they just have them tied down next to the cars, how cool is that that is awesome, it was awesome yeah, we do live in that type of area, but anyways my second prediction soccer will be taking USA for the next

[00:26:38] three years and it will grow rapidly it's gonna become the number one sport in the United States maybe this is not next year prediction maybe this is like the next two or three years it's gonna happen, I've been getting into trading cards lately

[00:26:48] and I had a little bit of a fight the other day with a trading card shop owner, he told me that women's basketball was gonna be bigger than soccer, I just laughed at his face, and I invited him to the show to go come and talk about this

[00:27:02] to the two brothers, interesting well I mean it was gonna be talking to you because I know nothing about this stuff but anyways I do think that soccer is gonna explode here in the United States what I've seen is obviously you have the first generation and Americans

[00:27:16] obviously love their sports but also you have a lot of immigrants and immigrants kids that are now growing up with that sport so that's the trend that I've seen on that side is a lot of the kids are asking for the soccer products, right?

[00:27:30] I think it's gonna be super interesting I can't wait because obviously we're big soccer fans so we'll see how that goes and soccer podcast coming soon, so stay tuned and then the last one that I have here is like people not carrying that much of electric cars

[00:27:42] I think people are still gonna love their engines their gas, by the way electric plants are still fueled by fossil fuels to say there? so there's a lot of burning stuff at the end of the day people just need to educate themselves but yeah they

[00:28:00] still create a lot of pollution sounds good, those are kind of fun ones obviously you know I predict something else Fonzi's family is gonna grow he's gonna get pregnant this year yeah it's gonna happen alright cool, great episode do you wanna add anything else

[00:28:18] apart from your like lame soccer prediction of Arsenal winning the Premier League? no that's gonna be it well actually my last prediction is that Beast Bros is crushing 2024 let's go alright guys with that said thank you so much for tuning to the content's profit podcast

[00:28:34] go and follow the show in your favorite podcasting platform and on social media at Beast Bros Co that is right and on this episode I'll help you move one step closer towards your goal or help you come up with some crazy predictions for 2024

[00:28:46] please don't forget to share this episode and don't forget to share your predictions and tag us on them, see ya bye guys