How To Achieve More with Your Content, Content Creation Strategies for Solo Creators & Small Teams

[00:00:00] How Can We Be Effective With Our Time Online on Creating Content? And How Can We Increase Our Return on Investment? The Capsule People, They Actually Just Release A Clipping Feature Inside of Their Software

[00:00:13] Who Does Probably One Of The Best Copies, Extract From Long Form Content That I've Seen Put the Content Out There No Matter What And As You Move Forward You're Gonna Start Finding The People Are Gonna Levitate Towards Your Business, Toward Your Message

[00:00:26] You're Gonna Help Them Out In Exchange of Money And You Can Invest In Production Quality of the Message Over Quality of the Production No Amount of Editing Is Going to Help Your Clip Do Better If The Message Is Not The Right Message

[00:00:44] Hello Everybody and Welcome Back to Content's Profit If You Are Somebody That Is Currently Creating Content And Want More Of Your Time Back And Create More Revenue For Your Business This Episode Specifically For You I'm Gonna Bring A Little Behind The Scenes On A Session

[00:00:59] That I Had Earlier With One Of Our Partners Tomorrow We Actually Doing A Workshop With The Capsule People They Actually Just Release A Clipping Feature Inside of Their Software Who Does Probably One Of The Best Copies Extract From Long Form Content That I've Seen Across Multiple Platforms

[00:01:19] And We're Gonna Be Talking About This Clipping Feature In Then So I Just Got Like A Little Behind The Scenes On The Beta That They're Releasing To The Public And It's Amazing And After That We Sat Down And We Kind Of

[00:01:30] Brings Storm For About 20 to 30 Minutes On What The Angle Is Right And You Know Their Specific Client Tell Is People That Are Doing The Content Themselves You Know That Resource That Their Main Resource Is Their Time You Know They Might Not Have Enough Money To Go And Hire

[00:01:48] An Editor Or Go Hire A Team You Know Which Is By The Way Like The Product That We Offer So People That You Know Need More Of That Time But They Have A Little More Resources Or Money To Invest

[00:01:59] In Their Content Team That's Where It Comes To Us If That's You I'm Happy To Chat But Let's Not Forget We Started There About Four Years Ago When We Started Producing Our Own Podcast When We Started Producing Our Content

[00:02:12] And We Started Experimenting With Things That Stick Or Not Stick On You Know Frequency How Often Do I Publish How Much Do I Publish And As We Get To Do This We Started Kind Of Debriefing On The Goal Of Using

[00:02:25] This Platform Or In General Not Just This Platform Because This Is A Tool That's Going To Save You A Ton Of Time But On How Can We Be Effective With Our Time Online And Creating Content And How Can We Increase Our Return On Investment Right So Ideally Right

[00:02:40] If You Are A Business Those Will Be Leads Or You Know Even Reach In Other Platforms That You Might Not Be Present Today So In Our Case When We First Started Content Momentum And Like The Way That We Produce Our

[00:02:51] Podcast And Our Clips It Was Meant For Us To Be Present In Multiple Platforms And Just Yesterday This Is Crazy I Was Trying To Write A Like A Case Study For Our Specific Podcast In Our System And I Never Like Really Looked At Overall Data In Our Clips

[00:03:05] And Our Podcast Clips Have Reached Half A Million Impressions Which Is Crazy To Me Like That's Insane You Know And Never In Our Wildest Dreams You Know I Think My Brain Has Some Very Hard Time Picture In That And Anyways And Those Are All

[00:03:21] Also Organic We've Honestly Never Really Paid For For Content Exposure Which Is You Know More Exciting At All So Anyways Tools Like Capsule For Example Are Gonna Help You Achieve Something Like That But There's A Little Hump That People Need To Go

[00:03:33] Over Initially Right So Obviously You Know It's While We're Looking At Today Is Like A New Way Of Publishing Our Podcast And We Have It's While We're Looking At Today Is Like A New Way Of Publishing You Know It Can Be Sometimes It

[00:03:47] Can Be In Our Heads We Think That Maybe A Team Is Too Expensive Maybe An Editor Might Be Too Expensive Maybe They Don't Understand The Way That We Do It You Know And You This Might Be The Only Option For You To Create Content

[00:03:59] Today Which Is Do It Yourself Which Is Totally Okay Right That Is Part Of The Journey So I Really Want To Encourage You To Focus On This One Thing Quality Of The Message Over Quality Of The Production Right And As

[00:04:10] They Were Showing Me The Tool The Tool Kind Of Gives You A Separation Of Ideas Right Which What We Call Is Value Index For Your Long Form Content So Imagine Your Process This In A Software Like This Script Or Adobe Or Whatever

[00:04:20] Right You Get This Transcript And There's Gonna Be One Thing That You Say That It's Gonna Be A Value A Value Point Right Like We Call Them Golden Bolders Right And Then That Alone Can Serve As A Teaser For The Podcast Or You Can Serve As A

[00:04:32] Clip For Social Media For Instagram For Tiktok And You Can Save Your Video For Your Video For Your Video For Instagram For Tiktok And Then From There Right You Can Repurpose It A Multipurpose It In Different Ways Now A Lot Of People Put Their Face In

[00:04:46] In Editing In The Video Editor In The Way That That Clip Looks At The End Right But Let Me Tell You We've Seen Every You Know Every Single Scenario No Amount Of Editing Is Going To Help Your Clip Do Better If The Message Is Not The Right

[00:05:00] Message So Remember Quality Of The Message Over Quality Of The Message Is Not The Right Message So Remember Quality Of The Message Over Quality Of The Production And For Those Thinking That's Not Right Please Prove Me Wrong I Promise You We Have Multiple Multiple Examples

[00:05:16] That It's Just One Camera Shoot Looking At Me Or Looking At Somebody Else Or Looking At The Creator Talking And Sharing Stories And Doing All This Stuff And You're Super Engaged Probably More Than A Highly Edited Video That Has No Value What So Ever Right So That's The

[00:05:32] First Thing That I Want To Encourage People Try To Do Themselves And You Try To You Know Clip Your Own Podcast Or You Try To Edit Your Own Thing And You Don't Like The Way It Looks For Example Or Maybe You're Dealing With An Editor And You Don't

[00:05:46] Like The Way That They're Editing It And I Think We Have To Look Inside Of Ourselves And I Start Understanding Is What I'm Saying The Right Thing Is What I'm Saying Exciting Enough Is The Story That I'm Saying Relevant Enough Is The Value That I'm

[00:06:02] You Know Talking To Online Is The Problem That I'm Solving The Right Problem You Know For That Person Might Actually Solving A Problem So All These Questions I Think We Have To Look Inwards And Be Like Okay Maybe This Is Some Of The Things And Then After

[00:06:16] That Right As For Us Like A Little Framework For Production So Maybe You Know You Can Go Try This To Out Just Let Us Know Consider The Time That It's Invested In Some Of This Right So Maybe For Research You Have 30 Minutes Of Research For

[00:06:30] This Video Is One Hour Conversation Or One Hour You Know Talking To The Camera Now You Are An Hour And A Half Right And Then The Production You Know As You Start Kind Of Creating Or Grabbing Those Pieces Of Ideas Of The Value Index Those Golden Boulders

[00:06:46] Maybe It Take You Two Hours To Process A Full Episode And Then After Those Two Hours Let's Say That You Want To Edit That You Know Out A Couple More Hours So Now You've Invested In You Know Five To Six Hours Of One Part This Episode And

[00:07:00] Because Most People Don't Look How That Content Looks Or Don't Like How That Content Looks They Might Not Even Publish It So What I'm Saying Is If You Get To That Point Or You Have Experienced That Pain Because We Have Right Try To Remove As Much Friction As

[00:07:16] Possible And Still Go Ahead And Publish You Can Still Delete That Content Right If You Don't Have The End Of Your Like It But If You Increase A Couple Things Like Consistency With Your Pieces Of Content Whether That's Writing Or Whether That's A Clip Of The

[00:07:30] Video That You Grab From You Know Capsule Or From This Crypt Or From Whatever You Know Platform Then You're Going To Start Getting Feedback And You're Going To Start Getting Traction And You're Going To Start Asking You Know Answering Questions And You're Going To Start Getting To Know

[00:07:46] The People That Are Looking At That Content And You're Going To Get These Indicators That Then You Can Create More Content From Or Create Opportunities From It You Know Just There Because I See A Lot Of People These Two Specifically Is Going

[00:08:00] To Help A Lot Of People Get A Lot More Content Or More Volume Two Three Four Five Times A Week To Put Out To Get These Indicators But I Also See A Lot Of People That Are Discouraged Because

[00:08:14] They Spent So Much Time And They Don't Like The Final Product And That's Normal If You've Never Edited A Video Before It Might Not Be The Best Right If You're Using One Of These Platforms Look The Best But I How To Encourage If Your Message Is Helping Somebody

[00:08:28] If You're Solving A Problem For Somebody That Is Really Good For You To Start Putting That Content On There And See What Happens So I How To Encourage You Look At Your Message Put The Content Out There No Matter What And As

[00:08:40] You Move Forward You're Going To Start Finding The People Are Going To Levitate Towards Your Business Toward Your Message You're Going To Help Them Out In Exchange Of Money And Then You Can Invest In Production You Know On Our Side We Lost About You Know

[00:08:54] Three Years Try To Conquer This Fear I Don't Want You To Lose Three Years So Go Ahead And Put Your Video Out If You Haven't Done It And If You Have Any Questions We're Here For You You Can Reach Out At The Beast Rose Go On Social

[00:09:06] Media Send Me A DM There You Can Go To BeastBros.co Or ContentProfit.com For The Show Anyways I'm Very Excited And You Can Find Me On Social Media At Luis That Creates As Well With That Said Thank You So

[00:09:18] For Watching Content's Profit And I'll See You On The Next One Take It