Ever wonder how some content creators skyrocket their growth and create a buzz around their brand?
Here's the secret—smart growth partnerships!
Today Content is Profit, we debrief a call I had with our partners from Hubspot.
We talked about a few ways you can approach your platform growth, and how you can present a great opportunity to potential investors.
First up, do your best to diversify your content.
Instead of sticking to one format, why not multipurpose your core content across audio, video, and text?
A lot of people are talking about this one, but we see just a few executing correctly. Take advantage of this!
Next, we talked about how important is a multichannel strategy.
It's not just about being everywhere; it's about being where it matters most. By collaborating with partners who share your vision, you can cross-promote and tap into new audiences seamlessly.... the best part, is not that complicated ;)
We also touched on the power of centralizing your efforts.
Having a dedicated hub for your content, like a website that showcases your work and dives deeper into your topics, can draw in more organic traffic and keep your audience coming back for more.
Again, most people preach this, but hard to execute. We share a very simple way for you to get started today... no lie.
Lastly, Personal Branding made an appearance.
Connecting with your audience on a personal level by showing the real people behind the content humanizes your brand and builds stronger, more meaningful partnerships.
(Spoiler alert, this is not for everyone)
Ready to take your content strategy to the next level and forge partnerships that propel your business forward?
Enjoy!
Timestamped Overview:
01:30 Maximizing impact through strategic multimedia partnerships.
03:28 Company investment in platform for long-term growth.
10:11 Sustainable workflows, investment in long-term success.
11:01 Simple solutions for sustainable multimedia content creation.
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