Growing a Multiple 6 Figure Business, Value of Small Audiences & Secret Show Rebrand with Ina Coveney

[00:00:00] The advice to people who want to be the next EuroGan is to find out what is the next logical opportunity that is going to help you prepare for being the next EuroGan and just doing it and then not giving up on it. And then keep going with it.

[00:00:18] When you elevate the process like the way that you're doing it, you're gonna be connecting with people that are creating real value and attention is gonna follow that quality of the message, right?

[00:00:28] Is it good to pivot? Does it feel like quitting something that you have been doing before? I started to kind of realize that through that process of pivoting that people are not paying as much attention as you think.

[00:00:39] Elevating your authority is the name of the game in making money with a small audience. The key to monetizing a small audience is to... Guys welcome back to Content Is Profit Special Edition from the Content Is Profit jungle. We are here with...

[00:01:00] It does look like a jungle. It's pretty good, yeah. Yes, we're here with a special guest on a special setup. Franci, what's up man? How you doing? Feeling good. We've had an incredible interview with a guest that you cannot see because this is a surprise right now.

[00:01:13] It was absolutely amazing. We dive deep introspective. Dove. Dove deep introspective, you know, Venezuelans. Sometimes we make mistakes but it's okay. Mistakes are part of your identity when you're creating content.

[00:01:25] We talked about that so you better check out her podcast here in a second when we tell you whose podcast it is and what podcast it is. Absolutely. And if you're wondering where are you guys sitting on that couch all together like nice brothers that you are...

[00:01:36] And if you're listening go to the YouTube channel and check it out. But we'll talk that in just a second because we want to welcome this person to the show.

[00:01:44] She has been on the show before. She runs an incredible business. She came to town to interview some people and... Funny story, she comes in and says, hey Luis, do you know anybody in Jacksonville that has a studio? And we're like, wait.

[00:01:59] We do. My brother has one. I have one? What? And then we came to the studio podcast. Guys, please welcome... And she has the coolest accent. Coolest of all.

[00:02:11] Guys, please welcome our dear friend, Contenis Prophet Hall of Famer after this experience. Our dear dear dear Venezuelan mom from Boston. Ena Cavani!

[00:02:24] Thank you guys. I'm so excited to be here. We are in your beautiful studio that you set up for the interviews in person that I wanted to do. So thank you guys for creating the jungle for me. Just for me. I like the name. The Jacksonville jungle.

[00:02:39] What set are you using? AB or the jungle? The jungle. Yes. I love it. I'm obviously honored. Thank you so much for having me on your platform. We actually had a Joe Rogan style conversation.

[00:02:52] It was two hours. I had no idea. Usually, I keep my interviews at one hour and I have a sense. I have a clock and I have a sense. I had both. The clock is right there and I was not looking at it.

[00:03:05] We ended up talking for two whole hours about your experiences, about what your partnership is like as brothers, as business partners. We talked about everything. Everybody needs to go check out that episode in particular.

[00:03:20] Absolutely. We're going to put the links whenever it's available right below. You know we're in the process of still picking a name. That's what I was going to say. If you have names, ideas or in a new podcast, make sure you let her know.

[00:03:33] Send her a message. Go to her profile. Connect with her. Let her tell you what the show is all about and then give her ideas. We pitched her once but she's a hard pitch. She was like, that's not good enough.

[00:03:47] I was nicer about it. I was just like, hmm. Yeah, she was like, I hate it. That's a good idea. Let's move on. You let us down, Izzy. It's all good. It was nice of her.

[00:04:01] We did talk a lot also about content and stuff. We might put a section of that at the end of this episode because it was so good. Thank you for the wonderful questions.

[00:04:10] It was so good. You guys were awesome about it. I was just sharing this with Fonzie that we had different camera angles going. When Fonzie got on a roll and he really got that microphone, it was mic drop moment after mic drop moment.

[00:04:27] I kept being very conscious of the camera because I'm like, this is a perfect reel because everybody needs to hear. I'm uncrossing my legs so that my legs are not in the shot and removing myself.

[00:04:38] Let's make sure we're getting this. Are we catching this? So much gold. You guys really went there with me. That's a hug the mic moment. We have that hashtag hug the mic. Fonzie likes to do that sometimes.

[00:04:49] I appreciate that, Ina. But this is all about you right now and Candidates Profit. So I'm going to put the spotlight on you. We want to discuss, we want to hear about why changing. You already have a podcast about 270 episodes already published. That's quite a lot.

[00:05:09] Now you're doing this new one. You're doing a little celebrity tour. You just were down in Miami recording live with some pretty big players. Then you came to Jacksonville, recorded live here at the studio with some other big players and then you recorded with us.

[00:05:27] Some big players and you. That's the only goal for hosting. We're like, I guess we'll have to sneak up in there. I'm curious, why are you changing? You have the Get More Clients podcast.

[00:05:39] But now something totally new and we've actually discussed in the podcast quite a few hundred episodes ago. Is it good to pivot? When is a good time to pivot? Does it feel like quitting something that you have been doing before?

[00:05:55] So I'm pretty curious on what you got going on here. Before we get to there, you kind of need to understand my context. Because I am not a new podcaster. I don't actually just have 270 episodes under my belt.

[00:06:09] This is actually my fourth podcast to date, and I have pivoted other podcasts. So technically this is like my seventh podcast that I've ever actually like started with like a new message and everything. So I have experience starting something and then realizing, you know what?

[00:06:27] I'm not going to go into that. I'm going to go into a different direction. And so I went through all of that pain already multiple times before where I'm like, wait a minute. This is where I've been pouring my blood, sweat and tears into.

[00:06:40] So should I change this? It all started my very first podcast. I started podcasting in 2012. So I've been a podcaster for over a decade. Right. Like most people don't even know the podcasters are like a decade old.

[00:06:52] In my first podcast, I was interviewing local entrepreneurs for no reason. I didn't have a business. Right. I was just I went to school for computer science. So anything technical has always just I've just been drawn to because it comes easy to me.

[00:07:08] And I wanted to figure out this whole podcasting thing. So I started a podcast and I hosted it myself on WordPress. It wasn't on LinkedIn. It was anyway. I just because if anybody knows anything about podcasting, a podcast is nothing but an RSS feed.

[00:07:24] And you know what an RSS feed is? It's a blog. That's all an RSS feed is. It's a blog. So it all you can actually start a blog of audio files on WordPress. You just need the right plugin. So you actually don't need lips in.

[00:07:42] Sorry, guys. You don't need any of those stuff. You can actually host yourself. I don't recommend it. I'm not actually saying that people should do that. I don't host it myself anymore.

[00:07:52] But when I started, I wanted to give this a try and I didn't want to pay anybody. I didn't want to spend any money on this. I didn't have a business. So for no reason at all, just started.

[00:08:01] I thought to myself, if I interview other people, then they can share about the podcast. And then people will find me and then people will fall in love with me and I'll be famous.

[00:08:09] And then I can quit my job and live my life like it's a paid vacation. Right. Like that was the goal. That didn't really happen. Right. So I would interview people. I had like 42 episodes on that podcast.

[00:08:22] And then I got burned out from the editing, which is why you guys exist. Because I don't think any podcast should be editing their stuff. It was for a one hour episode. It would take me at least three hours to edit each episode.

[00:08:36] And I'm savvy. I wasn't learning this for the first time. Right. And I just couldn't take it. So that's when I stopped that one. Anyway, I'm not going to tell you a story of every single one. I just want you to hear from me that I have started.

[00:08:48] That Fancy didn't do his research. That the Fancy didn't know what he was talking about. Great. So this is not my first rodeo. So the times before when I have pivoted, I actually had a podcast before called Corporate Trailblazers.

[00:09:03] But it sounds like people who are in corporate who want to like get for the go for the corner office. That's literally what I just thought about. That's literally what it sounds like. But that's not what I meant for it to be.

[00:09:15] I thought it was, hey, people who are in corporate who want to step out of corporate and do their own thing. So when I realized that there was a little bit of dissonance with the name, I actually waited until episode 50.

[00:09:26] I like my round numbers. I'm a stickler for like episode numbers making sense. So I waited until episode 50. I made the decision at like episode 41. And then I teased it that I'm going to change the name of the podcast over a few episodes.

[00:09:40] And then on episode 50, I changed it to trailblazing out of corporate life. So that made a little bit more sense. Now you know what that means.

[00:09:48] Right. So I started to kind of realize that through that process of pivoting that people are not paying as much attention as you think. Right. Like I could have said to myself, I already have 50 episodes on this podcast where I've been creating a brand.

[00:10:03] By that time I had a business. I had an entire group, Facebook group of the same name, corporate trailblazers. So changing it had some quote unquote risk. Not quite. I didn't have a million followers. I wasn't making five million dollars in my business. Who cares?

[00:10:19] What matters is that I needed to get to a point of more clarity with my message. So I can't sacrifice clarity just because I'm afraid of what the current people are going to think.

[00:10:31] Once I discovered that, I had no problem. I finished 100 episodes on that podcast and then I stopped it because I said, you know what?

[00:10:39] I actually want to speak to a completely not completely different audience, but like no more side hustlers, more like the people who are really in business. Right. No more corporate just full hustlers, not side hustlers, just a full hustlers.

[00:10:50] And I changed my brand to a different name. And then I realized, OK, that needs to be a little bit clearer and clearer and clearer. So that's why I'm starting again. Not starting again. I'm going to evolve.

[00:11:01] I'm evolving it for the sake of clarity. So good to chase the dream that I have for the dreams that I have for the podcast. And I can't do it in the current brand.

[00:11:11] And I felt like really inspired when you shared kind of like what the plan is for this one, because, you know, you recently read a book, right?

[00:11:20] I read the 10x is better than 2x. And like you said, like you read the introduction and you have to stop because if not, you're going to have to like go fully commit.

[00:11:28] And I stopped in the introduction because I'm like, if I continue this is going to set me on like this whole path that, you know, today I cannot do today. But it completely changed what you want to do in a sense.

[00:11:44] And you're like, yeah, I'm traveling to Miami. I'm going to do this. I'm going to go to Jacksonville. And you actually traveling to different locations and renting studios and bringing elevating these relationships that you have.

[00:11:56] And I think it's like super encouraging. And I admire you to like take that chance on you on your business on your relationships because it's not easy to do right. Like today, obviously, you know, we're in this industry where from the phone you can communicate with anybody.

[00:12:11] We're just talking about our families kind of starting a podcast and our dad records on his phone, right?

[00:12:16] Like his own thing, super accessible. And we're always talking about these like indicators and like, you know, authority building things that you can do and, you know, quality of the message or quality of production 100% of the time.

[00:12:29] Well, there's this thing visually that you can do to elevate that authority. Right. And I think like you're playing at the highest level by doing this and investing in in this.

[00:12:38] And when a lot of people are seeing it maybe as an expense, you're seeing it as incredible investment that is going to pay off like 100 times.

[00:12:48] And that is something that I know that you said it that way. I'm like, that's actually what I talk about all the time.

[00:12:54] So I am not just a podcaster. I am a business coach and I'm a business coach for coaches with small audiences because I've always had a small audience myself.

[00:13:02] I don't know what it's like to have 100,000 followers and to just say, I'm putting this offer out there and then make six figures. Fonzie's only fans knows that. I know what you're talking about. So small for small audiences is the stuff that I talk about all the time.

[00:13:21] The key to monetizing a small audience is to yes, you need to have a good offer, but you got to be able to build your authority. And what does that mean? It has nothing to do with the number of followers.

[00:13:33] People have to immediately as soon as they look at you within three seconds, they have to decide whether you are worth their time, whether you are legit. So elevating your authority is the name of the game in making money with a small audience.

[00:13:46] So now that you drew that parallel, I'm like, that makes perfect sense with what I'm doing. I have a small audience. I have last time I checked like 2800 followers on Instagram, barely 1000 subscribers to my email list.

[00:14:00] Right. So I know what it's and I have a six figure business like literally like this is where it comes from. So doing the thing in person, doing the podcast in person came from that book from the 10 X book.

[00:14:12] Everybody is like you need to create an affiliate link and put it below. Yeah, everybody can get that right below. But I'm telling you within the introduction, your brain just goes in overdrive. Like I am not playing big enough.

[00:14:25] Even if you thought you were playing big before, like you're not doing enough. So this idea of doing the podcast in person, number one, elevates your authority like nothing else.

[00:14:34] If you're looking at reels and if you're scrolling and you're stopping at interviews that are in person, there's a reason for that. So as soon as that idea came into my mind, I couldn't not do it.

[00:14:45] So I called up the influencer that I was scheduled to interview the following week and I had two choices.

[00:14:52] I could have just gone through with the interview on Zoom like I have been for the past however many years or I could cancel that interview and tell him let's do this in person. Now, that influencer happened to live in Miami. So I canceled.

[00:15:08] I started an email saying I'm not going to do the interview with you. But if you want to do it in person, like, let me know. And he replied immediately. Yes, that sounds great. I'm like, now I have to go to Miami. I guess I'm going to Miami.

[00:15:26] And he was telling me like when do you want to do this? I'm like, first week of June. I'm here thinking before the kids get out of school, right? Before the summer. Yeah. And like beginning of June. And he's like, I'm going to be out in Philadelphia.

[00:15:38] I'm not going to be able to do it. I'm like, last week of May? And he's like, yes, that works. I'm like, holy crap. I'm like, three weeks to piece this together. And I was very fortunate that incredible entrepreneurs said yes to me interviewing them yesterday.

[00:15:56] Two days ago, I was in Miami with Susie Moore, who lives right here in Miami, Kate Northrup, who lives in Miami, Kevin Schmidlin from the Grow the Show podcast. Yesterday, here in Jacksonville, I got to interview Rachel Luna, who's another huge influencer in the coaching community.

[00:16:14] And you guys got to meet her. She came here to the studio and she was checking it out. She's like, give me your information. We'll do her show here. Maybe we can do something. Right? So this is a thing.

[00:16:25] And now that I did it, tactically speaking, I am keeping track of the budget. I had no idea how much this was going to cost. I still have no idea until I get home and I tally. Then now I know how much this is.

[00:16:38] I have another date now in Louisville, Kentucky in September. So I'm like, OK, so we're starting to add dates to the tour. I'm starting to add people to I have an entire notion list of names of cities and people that I want to interview in each city.

[00:16:55] And every time that somebody has been reaching out to me because they like what I'm doing online, if they're the right candidate, I send them a message saying, please tell me where you live because I want to add your name to your city list.

[00:17:05] So that list is growing and it's blowing my mind. And next up is doing this in Boston because that's where I'm from. That's where I am because I can't leave my family for a week every month. So I need to get this started in Boston as well.

[00:17:20] So that's what's happening right now. So I love it. So amazing. I really think there's a lot of value on the status part of, you know, the play 100 percent. I agree. Like we talked about on your show, red people are like, oh, if

[00:17:36] I'm just I just have a podcast and put the clips out there, people are going to stop and watch it. No, unless you are somebody pretty big. What a factor is if they see that you're in person that already is elevating the perception, right?

[00:17:49] And people are going to be like, OK, let me give it a chance. Let me give this person a chance. Now I'm pretty curious on why not keep the same, get more clients and do it in person. Right. And why change it to something totally new?

[00:18:06] That's a great question because I actually I was going live last night. I was on a high from everything that has happened in the past 48 hours. So I was 1130 at night and I turned on Instagram Live and I just started sharing with everybody. This is what just happened.

[00:18:24] And this is why. And I was telling them that so I'm about to change the name of my podcast and I don't know what the new name is going to be, but this is going to happen soon because I just recorded six interviews and I'm

[00:18:36] not sitting on these. These are going to go live soon. I need to figure out the name and this is happening. And when I said that one of my longtime followers was there live with me and she said again.

[00:18:47] And I'm like, yes, again, because actually I just renamed the podcast like last October, maybe in the past six months. And the like every time that I have made a change has been for a very strategic reason.

[00:19:04] My last reason to change the podcast name to what it is now, Get Clients First is because that is the name of my program. So what I do is I teach people, I teach specifically coaches and solopreneurs how to get clients within the first 30 days with an

[00:19:19] offer that they can validate and take to six figures from there without launching and without ads. That's what I teach. That's what I know how to do is how to monetize your small audience. We can do that now without a big audience, without ads, without anything.

[00:19:34] So Get Clients First is the name of the program. So having a podcast that is the same name as the program, it was just a slam dunk. It's like great, I'm going to be talking about the things that I want to talk about interviewing big coaches about their

[00:19:47] marketing strategies. And then I'm telling you that 10x book just scrambles your brain. I read the 10x book and the big huge 10x vision came to my mind that I am not here just to talk to coaches about getting their next client.

[00:20:13] I am here, like here on earth to show people, to show everybody that if you have a vision, you can make it happen. It's the exact same thing that I just told you about how we made these in person things happen.

[00:20:27] There is a whole life philosophy that informed that trajectory. There is a whole way to be, a whole way to look at life in a way that nothing is impossible and everything is available to me. And that kind of philosophy of life can be applied to

[00:20:46] everything, not just to business, not just to marketing, not just to clients. I feel like there's a much bigger message there. And if I'm going to expand that message, I can't do it in the confines of let me talk to you about getting your next client.

[00:21:00] So my offers are not going to change. I still want to teach you how to get your next client so you can start to get the foot into entrepreneurship. But when it comes to my message, the vision became so big that it didn't fit inside the get

[00:21:16] clients first box anymore. And I had to let go of that initial thought that, wow, this is a slam dunk, very strategic answer. Like, this is what I should be doing. I had to let go of that in favor of what really the larger vision is.

[00:21:31] So I don't mourn the loss of get clients first. The get clients first podcast has been amazing. It didn't start out being called get clients first. It was called the global phenomenon first because I had that big vision before and then I kind of narrowed it down.

[00:21:47] Now we're going back out. Right? So good. So that's that is why we're not sticking with the same brand. My offerings are the same. I'm still a business coach. I'm a visionary partner, but the big vision has to get

[00:21:58] out there and we need to make it accessible to the masses. Yeah. In a vision, innovation. So we've been playing. We've been playing with my name in as part of the name. But I'm telling you, I've been trying because when I

[00:22:13] had an AOL instant messenger account back in the year 2001, I created a screen name called in a nutshell and that stuck with me. A friend of mine was the one because we're trying to we did this exact same exercise 25 years ago and he

[00:22:28] came up with in a nutshell. I'm like that is so cute. And that ended up being the name of my business. Like my LLC name is in a nutshell. So somebody is like, oh, why can't I be the name of the podcast?

[00:22:40] Well, that was the name of my first podcast. That was in a nutshell. But it doesn't quite resonate. So we've been playing with the idea of using ina in the name and we don't know. So in a vision. So if you have any suggestions, please send in a

[00:22:52] DM, send us a DM. We'll get to her. Yeah. We're super inspired about what you're doing. I cannot wait to see the results of this. They're going to be incredible from very awesome quality experiences with like the people that you

[00:23:07] love and admire all the way to like the message that you're going to be putting out there because when you elevate the process like the way that you're doing it, you're going to be connecting with people that are creating like real value

[00:23:21] and attention is going to follow that quality of the message. Right? So I think this is one of those moments where quality of the message goes hand in hand with the production aspect. And I'm very excited to see. I mean, I was just telling you at lunch that

[00:23:35] you inspired that bigger vision and we're like, what are we doing? And I think that's kind of like what that 10x looks like for us. Right? Or at least to me, because Fancy was there a little later. Fancy was late. I think that's a message.

[00:23:47] I was doing work. We escaped. We were too hungry. But yeah. So what I really want to do now is I went out. Before you announce that real quick, there's a concept that we've talked actually we haven't talked about it in a while, but it's kind of

[00:24:03] like content hierarchy. Right? And kind of takes a little bit of a status. Right? Like when you meet people and they're like, oh yeah, I'm a content creator or, you know, I'm an expert on something and I just create a real. You're like, okay, cool.

[00:24:17] But if somebody comes to you and they tell you I have a podcast, that's a little bit higher up in the content hierarchy. Right? And then travel around the world doing my podcast. If they tell you. You just sent me across the world. There you go.

[00:24:31] I'm going to Jacksonville and Louisville, Kentucky right now. And now you just sent me across the world. It's okay. It's okay. But the point of being is. We know people in Australia just saying that they would love to have you. Or to buy or. I have an Australianist.

[00:24:43] Yeah. I totally have an Australianist. We got you. So, you know, the concept is there is mediums that bring more status. Right? Like writing a book, writing a book is challenging. Right? If you do the thinking and don't write it with chat GPT.

[00:25:02] But, you know, watching those episodes, you know what I'm talking about. But I feel like in person podcasting, because now it is fairly simple to start a podcast and say, oh, I'm just going to jump on Zoom and do my interviews in Zoom. Right?

[00:25:18] The technology allows it, which is amazing. Right? It's a great advantage. But there is something special about being there in person. Right? Like people know that that takes resources, effort. Right? And not everybody is willing to do something in person. It's way more risky. Right?

[00:25:35] But at the same time it's way more rewarding at the same time. So I challenge you right now listening or watching this, what is your content hierarchy? What are you doing to establish that status? Are you just, you know, doing reels? Are you just dancing?

[00:25:50] Nothing wrong with that if that's what you like. But are you maybe taking a bigger risk? And are you doing in person interviews to separate yourself from everybody else? I think that's great. That's great. I'm going to tell you the two things

[00:26:04] that matter most in that setup to make it look really authoritative. Number one is the camera quality. Right? The fact that these things are not being recorded on phones. Right? These are coming from DSLR cameras that blur out the background. Right? Like that is number one.

[00:26:24] Number two, want to hear what it is? A hair and makeup team. Because people can tell. Clearly, you can tell. People can tell that as a woman that there was a team in place to make this happen. People notice that. So I think you said exactly the word.

[00:26:48] I'm here trying to deconstruct why does in person look higher quality than that. It's like yes, the camera. Number two, hair and makeup. Right? People notice those things. Because who is going to do it? That person must have resources. And if that person has resources,

[00:27:05] how come I haven't heard about them before? Let me go click on that and see what else they have. Right? So it's incredible why we don't know why in person reels do better than just Zoom reels. And I've been trying to make Zoom reels happen. Right?

[00:27:23] I have a video editor who has taken my interviews. I've done amazing interviews with incredible people over Zoom. And they just don't translate that authority on a phone. Right? So we'll see. I mean, we just literally just started. You guys were episode six of this podcast.

[00:27:43] Welcome to the jungle. Lucky number six. And I haven't put this out there yet, but I'm very, very curious to know what happens with it. I will let you know. It's going to be so good. I can't wait. Also, you get to build way more

[00:27:56] rapport with your guests, right? That you're having on the show. You don't even know. You build incredible relationships. They're probably way more excited to promote your show when it comes out as well. Because this is a whole different experience. And they already have because

[00:28:10] when we met, they posted to their stories that they were here with me. It has already happened. Yeah. That is insane that people like... I just finished listening to Susie Moore's book. Susie Moore has a book called Let It Be Easy. And I promised myself that if I

[00:28:28] was going to be interviewing these big shots, I was going to read their books. Because many years ago, I was watching Conan O'Brien on The Late Show and he was interviewing an author and he was talking to him about his book. And I'm like, and I'm looking at

[00:28:42] this. I'm like, so his job is to read somebody's book and then interview them about it. I want that job. I remember thinking to the point that it got imprinted in my brain. So when I set up these interviews, in fact, when I've been setting up every interview,

[00:28:57] but I always give myself a little bit more slack. Because I'm like, well, who I am? I'm nobody. Even if I read the book, what's the point? I just really downplayed it. So when I set up these in person interviews, I'm like, I

[00:29:11] am not letting this dream slip away. Yeah. I am going to read these books. So I had just been listening. I listened to the books. I listened to Susie Moore tell the entire 143 chapters of her book. And when I saw her come through the door and she was

[00:29:30] like a ball of energy. She came with her hands open like, come give me a hug. I'm like, oh, total fine girl. I'm like, this is my life. I'm Conan O'Brien. This is my life now. I get to interview her. She gets to be a lovely person.

[00:29:49] We get to talk to each other. And she's sitting down. She's been super lovely. She knows that the guys are still finishing setting up and I'm just filling her in. I'm like, okay, just so you know, I am going to be asking you some personal questions.

[00:30:02] Nothing you haven't talked about before. Clearly I got these things from your book. And she's like, oh yeah, I'm total open book. She was being totally nice about it. So I'm filling her in. And I'm like, okay, I think we're ready to get started.

[00:30:13] And she's like, you're the boss. You tell me where to be. That's where I'll go. It's so incredible. So cool. And so were everybody. Everybody that I interviewed. And so I guess just taking it back to the connections that you're going to make, that

[00:30:26] I'm going to be making in person with people. I love the fact that I get to hang out with you guys. You know? We hadn't seen each other for a couple of years. Couple of years. Right? Couple of years? Yes. But it doesn't feel like it.

[00:30:39] It feels like we're always connected. But now we really are. We just had lunch together. We shared about our stories together. Now we're here. So yeah, in person just so far it stands up to the hype. So powerful. So awesome. So much better than Zoom. Yeah.

[00:30:54] So now that we have a little more time. I want to make the connection for people that maybe want to get to that point. Right? Like you share your story on like this is not the first podcast. Right? Like this is, it's been a while.

[00:31:08] You have a business attached to it. Right? You know, we get a lot of people walking into our studio and asking about how to start a podcast or they have Or asking to be the next Joe Rogan. Yeah. Can you guys make us the next Joe Rogan?

[00:31:20] Am I perfect to you as 11 years to do this, right? Right. To start there. Exactly. But I think a lot of people come into the industry or content creation in general with wrong expectations. Right? Because what we're seeing is like the top 0.1 percent like of the creators. Right?

[00:31:34] Most of them out there who we follow and we don't understand fully the journey. You know, we share in your show that I'm obsessed with like Kill Tony. Like this comedy show. Like it's like a show where you're like, you know, you know, you're like, you

[00:31:44] know, like this comedy show. They've been at it for 11 years. I had never heard of them before. You pointed out last night. Yeah. So I've been doing a lot of research. I will say if you is an awesome show, Tony, in case you listen to this,

[00:31:56] we love you, man. It's awesome. But it's pretty raunchy. She has a she has a link of the is raunchy comedy. So if you look at it, please don't judge us by that. Okay. Okay. I will. I will not. Fanzia, I'm not going to

[00:32:08] judge you based on what I hear on Kill Tony. You can judge me. That's fine. I mean, you can judge me because we like the show. We enjoy this show. I will not judge you. It's a comedy show. It's about is anyway, besides the fact that

[00:32:19] that does the type of show I've been doing a lot of research in a sense. I've been listening to a lot of podcasts where Tony is the guest and I've been learning a lot about his story. Right. And he talks about, you know, how he never

[00:32:30] got a shot in like Comedy Central despite like being a scriptwriter or a ghostwriter for like road shows. And it's been a really good show. I mean, it's been a really good show. I mean, it's been a really good show. I mean, it's been a really good show.

[00:32:43] And it's because of his type of content. It's very polarizing. They didn't want to associate him with the main media. And he basically said, fuck all of them. I'm going to go create my own platform. And that's what he did in the show. And his first shows

[00:32:55] were with 17 people in the room right now. They're selling out arenas for a live podcast. Yeah, we try. We try to get tickets like six months in events, something like that. We're all sold out. We're going to go to Austin and yeah, they're sold out.

[00:33:08] We're going to find anything. And then they're about to perform in Madison Square Garden. Right. And it's funny because in all these recent interviews that happened right after the Tom Brady rose, which by the way, the story of him getting on that show was also one of

[00:33:23] those being proactive as fuck moments where like he called a table face table hashtag table face right. Got a table. Yeah. And that's very funny. And that's one of the one. That's one of the trades that we've seen in a lot of shows.

[00:33:41] And he's like, don't wait for the opportunity to go chase them. Right. He basically talked to every single relationship that he had. Tom Ross, the main roast guy, he was a producer of the show. He believes in the guy introduced to the director. But he called his shot.

[00:33:54] He stood up and he's like, he showed the directors like this is how it's going to work when I do this is not going to be a set. He was meant to stay sitting down in a table and they gave him two minutes.

[00:34:02] He stood up and walked onto stage roasting people. And he was about a five minute set, which is a ton. And everybody loved it. So everybody now is like wow, this Tony guy, brand new. No, he's been doing this thing for 11 years. So every single person there

[00:34:13] has been like 11 years of putting in the work. Right. So with you, right, same thing that you've been doing this for many years. Like when RSS feed, when you could just pull it, it was a blog right back then and you're starting to do this.

[00:34:24] And I'm sure there's going to be people are going to discover you right now. And they're going to be like, oh, where's this girl came from? Right. Come from. Right. Like, and he's like, Oh, I'm going to go to the show. And he's like, right.

[00:34:38] Like, and you've been doing your thing and you've been like iterating on your message, connecting this business. So based off all that rant that I just had for people that are starting their journey and something like this, we're like, man, like that is an investment. Right.

[00:34:53] I cannot maybe afford to go travel and do these things or I'm so far away. Like maybe I just don't do it because it's too complicated. Many logistical things. Like what would be your advice to them? Don't start where I am. Like I, this is what

[00:35:07] did we say 12 years in the making? Don't start here. Yeah. You need to start with whatever the next uncomfortable action is for you. I have to actually talk to people who say like, I want to get to a million dollars in my business and a million

[00:35:24] followers in a year. What do I need to do? I'm like, I, I'm not sure. Like, I don't think anybody could tell you how to do that because the people that you're seeing have that kind of success, have been doing it for 15 years. The people that have

[00:35:40] huge audiences and I've interviewed a lot of people in my podcast that have really big audiences and without fail they will all tell you I was in the right place at the right time. I was talking about the right thing right when people needed it. Right.

[00:35:56] Especially around the pandemic where like TikTok just like took a turn like business content on TikTok. Just like shot through the roof. Everybody was looking to get money online or do something because everybody that lost their job that saw their jobs in jeopardy was looking

[00:36:13] for something new and all of a sudden all of these creators have amazing platforms and amazing audiences. And when you look at it and you ask them but what did you do? Like, what are the steps that I need to take to have the audience that you have?

[00:36:26] They will tell you. You need to be back in 2020 creating content the way that I was in August of 2020. Timing is very, very important. So it's like timing the market. There's no way they would have predicted it. They just happen to be in the right place

[00:36:40] at the right time. So how do you get yourself in the right place at the right time? You got to start with what you have now. So I love it when people have a big goal. Give me a big goal. Give me a big vision.

[00:36:50] I was I don't remember the setting but somebody asked what is like if everybody if somebody gave you permission to like do anything right like if you were like a professional or like a professional or like a professional or like a professional or like a professional

[00:37:03] you should listen to people. Like we were in a business setting. We were in a business setting. I'm like I would be a Hollywood actress or I would be Taylor Swift right like people were really dreaming and I'm like well if they're not going to be talking about

[00:37:20] business I'm going to tell them what I really want and I told them like I would have my own talk show on T.V. Right. Let's go. Let's go. So right there, you can see that I am just making moves towards

[00:37:36] fulfilling my dreams, but I'm not right now. I am not applying to be an MC and some TV show. Like that's not something I'm doing right now. Maybe it's something that six weeks from now would be like, why am I not doing that? And go and do it.

[00:37:52] But the reality is that I am setting myself up for success right now, because if I do in six weeks go and apply for a presenter job on TV, what do they, what do I have to show for it? Right now?

[00:38:04] All I have is a bunch of zoom calls so they can see that. Okay. I can interview people, but it's not the same as having camera presence. So what am I doing? I'm putting myself in a position to be in front of the camera,

[00:38:20] interviewing people with a full hair and makeup. Like you can see me looking like someone who's on TV interviewing somebody. I am just getting closer to that, but for you to get to whatever dream you want to get to,

[00:38:32] if you want to be the next Joe Rogan more power to you. It sounds like that's what Tony is doing and you know where Tony started by applying for jobs doing that, right? That's not working. Well,

[00:38:44] let me start my own platform. I promise you it wasn't a linear growth. I promise you that there were trials. There were tribulations. There were times he wanted to quit. There were times when things were not working and things just started working

[00:38:59] little by little 11 years later, he's the man is finally on TV. But at this point that he's finally on TV and people are talking about him is when he's selling out arenas, right? Like now he's like, he's an overnight success.

[00:39:10] Right now he's like, isn't nice to have. I don't need it. Right. And like everybody's like, yeah, we've seen you in the industry for so many years and like, we know what you're capable of. Right? It's just created that moment.

[00:39:20] He's like, is a nice thing to have. And I'd like, you know, I would just say if you want to be the next Joe Rogan, if you want to make a million dollars in your business,

[00:39:30] what is the next thing that will prepare you to get there that is within your reach, right? This is something I was, I was telling you I went live at 11 30 last night just to tell people everything that's happening.

[00:39:42] And I really stress the fact that there could have been an opportunity out there for somebody to say, Hey, who would like to interview Kate Northrop in Miami? Right. Who would like to do that? Come and apply for the opportunity and we'll raffle it out and you'll get

[00:39:59] to win. So there you are like applying for these opportunities. Right. Or you can just call up Kate Northrop and tell her, can I interview you in person around the corner from your house? No fuss, no muss. I'll be there.

[00:40:17] Here's all the information that you need and create the opportunity for yourself. Now I had no idea Kate Northrop was going to say yes. I had no idea Susie Morris can say this. I fully believed I am nobody.

[00:40:28] They're going to completely ignore the emails. Not only did they not ignore them, they replied, they both said yes. And then on the day of the interview, I had given them both my cell phone number and I said,

[00:40:40] here you go in case you need anything, in case you get lost, in case you can't find the door. Here you go. I had actually gotten my friend, my good friend, Marielle Silvet. She's another coach. She's in Puerto Rico.

[00:40:52] She came to Miami purely to help me escort guests into the studio because the studio in Miami was up a, you know, ninth floor down a dark hallway. Right. I wanted people to feel safe. My friend Marielle was the one waiting downstairs for them and escorting the men.

[00:41:11] So on that day that I gave everybody my cell phone number and Marielle's I got a text message from both Kate Northrop and Susie Moore telling me, I'm on my way. I'm trying to find the door. Like, and I'm like,

[00:41:24] now I have the cell phone numbers of these people that I admire. People whose books I have read. That opportunity did not exist before I decided a few weeks earlier that that's something I wanted to do. So my advice to people going back,

[00:41:38] I keep going back to the, the advice to people who want to be the next year Rogan is to find out what is the next logical opportunity that is going to help you prepare for

[00:41:48] being the next year Rogan and just doing it and then not giving up on it. And then keep going with it. So good. I'm curious on whether you have a plan to continue developing those relationships because as we've talked many times, right, for us content is profit.

[00:42:05] The value of it is the relationship that we're creating with the guests and then obviously seeking to build an audience. But for us, the main value is that relationship. And in some ways we've, you know, kind of like keep developing some of the relationships with some better than

[00:42:23] with others, of course. And some are falling through the cracks and we've never talked to them again. Right. We've done a lot of interviews too. So, it's a lot of relationships to keep up with, but I'm curious, right? Cause again, it's another level.

[00:42:38] You build more rapport when you are in person with somebody, right? So I'm curious. Have you thought about that, about how are you going to keep developing these relationships? Cause at the end of the day is not just what you know,

[00:42:54] it's also who you know and your network is also your net worth and you know all these things that you can say, but there is value on having a valuable network. There's something that I believe and that you have seen me do already with a really knowing.

[00:43:13] And that is that I like to create genuine connections with people. If I interview somebody and I'm not feeling that vibe, I am very, very free to just let it go. But for people that I have a good vibe with,

[00:43:30] I really make an effort for them to know that, that this is a real connection that we have, right? That this is not superficial. And we do that in the moment. We don't do that outside of the room.

[00:43:41] We don't do that with a follow-up gift, which I do have, right? We don't do it that way. Not an arsenal of jersey fancies. Don't get excited. We don't do it that way. We do it in the room just by you look at them

[00:43:55] in the eye, you appreciate them for being there. You show your humility, right? I told them both, I did not know you were going to say yes, because I admire you. I read your book. Congratulations on all your success.

[00:44:10] Like they need to know that this means something to me and they feel it. Okay. And it puts them in a position of receiving that appreciation. And I was talking to Kate Northrop and I was telling her, you know, I'm planning on doing this in Boston. She,

[00:44:27] and she is, she used to live in Maine before she moved to Miami. She's like, do you know so and so in Boston? I'm like, no, contact her. Go and go and tell her that you want to interview her in Boston. And I'm like, I told her, yeah,

[00:44:41] I meet more people from Canada and Australia in the coaching world than I do from Boston. I don't know a lot of people in Boston. And she's like, I have all the new England connections. I'll introduce you. Right? So I plan on following up on that. I don't,

[00:44:55] I don't expect her to do anything for me. Right? I really believe that because we have this connection now and because we're in the same field in the same industry, we are going to run into each other again.

[00:45:09] So what I meant when I said that you guys have already seen me do this is that you guys and me, we connected when we first met. Right? Nobody could tell you after we met, like I went away.

[00:45:23] We don't talk all the time. Right? Like nobody could have told you that like anything about me because you guys now know me two years later, we talked to each other like, like we've known each other all our lives.

[00:45:37] And that is just by creating a genuine connection on the spot. You know, that is the most valuable thing to me. I may not speak to or see Susie Moore or Kate Northrup for the next three years, but it won't matter because next time that I see them,

[00:45:52] you bet they're going to remember me. You bet we're going to be hugging each other because the connection has already been made, but you bet that I'm going to be sending them a follow-up gift that is extremely thoughtful.

[00:46:03] My only requirement to creating a gift for my guests is and my cousin shout out to Daniela she's in Chile and she does it. She's a business development leader and she creates gifts like curates gifts for like CEOs and stuff like that.

[00:46:17] So she helped me come up with a gift for my guests and she came up with the perfect one because I told her, my only requirement is that it can't be something that when I send it to

[00:46:26] them, they will look at it, say that's nice and throw it in the trash. So you bet that I am very excited to send them that gift, something that they get to keep something I get to cherish and remember me

[00:46:38] by right. And I promise you that thing is not going to have my logo in it because who cares? Nobody wants more swag. So, so anyway, that's what I think of relationships. You make them on the spot and like then it's just unbreakable. Perfect.

[00:46:53] And I'm again super grateful that you made us part of this experience. I do have to wrap up cause I got to go get the kids. Big one. You guys can keep talking if you want, but you know,

[00:47:03] Alex mentioned this one day I think is like the weight of the event, right? And like we just spend like two days with you on these interviews and this, and in Miami same thing. For some reason, our mind will remember this as if it was like yesterday,

[00:47:21] even if it's a long period of time, even if we don't talk to each other for like the next year, still going to be a memorable event. And we're just going to pick up where we left off, right?

[00:47:31] Which I'm not saying we're not going to talk for the next year, right? But you know what? We will, we have to send you this file. Um, but that's important, right? Like those memories and those experiences.

[00:47:40] That's why when we go to events and then we see each other the next year, again, the same conference is like, Oh, there it is. People might not remember exactly what you tell them, but they will remember how you made them feel.

[00:47:52] Yeah. So, um, as we wrap up, Fonsi is there anything you want to add? No, just thank you. It's fantastic having you here in Jacksonville. Thank you guys. No, thank you so much for setting up the really nice set. I'm serious. If anybody needs a studio in Jacksonville,

[00:48:07] you guys got to hit up the biz bros. They're setting up a really, really nice space for you to do in person interviews here. So I'm excited to like talk you guys up and bring more people here.

[00:48:18] Send you some commissions. Uh, is there any last thoughts on your side? I just want to say that whoever is listening right now, whatever you take away from this is not that Ina is so cool and she's doing all these things, which you're very well.

[00:48:35] You're very welcome to think that, but what's really more important is what are you going to do about it? Cause now that we've injected this 10 X mentality into you, like you really got to start thinking that way. So no more holding back and waiting for permission,

[00:48:49] waiting for somebody to give you an opportunity. It's time for you to kind of step up and see what happens when you throw your hat in the rain and not just that actually go and make it happen. Send out the emails, make the invitations, whatever that means,

[00:49:04] start the podcast, contact the business. You've been thinking about contacting the business for ever to help you produce your podcast. And this is your call to action to go and actually do it so that the podcast can start.

[00:49:16] So you can become the next your Rogan sooner rather than later, but it all starts by taking that first step. So that's what I have for the world. Well said. Thank you. You're in a minute. Thank you for having me in a podcast. With that said guys,

[00:49:32] thank you so much for tuning into the Contest Profit Podcast. Go ahead and follow the show in your favorite podcasting platform and on social media at disbrowsco. That is Ryan Ina here, help you move one step closer towards your goal.

[00:49:44] Please don't forget to share this and leave a five side review. See ya. Bye guys.