How To Edit Engaging & Viral Videos From Youtube Ex-Employee Part 1.

[00:00:00] Part 1., On How To Edit Those Viral Videos Some of this can definitely be reframed into creating killer micro content. Just ask, can this get the attention if it's muted? Keep in mind, quality of the message over quality of the production 100% of the time.

[00:00:15] Right now the human element has to be a must. It cannot just leave everything for AI but check on what the output of AI is. That's what's going to separate it from decent or average to really good and exceptional. You don't really need all the technology.

[00:00:31] You can do it honestly with your phone recording 4K and that's going to give you plenty of space to play with digital zooms and crop it in certain ways. We're thinking about publishing this professional looking sounding thing

[00:00:44] that then we have to avoid and use these tools to mask the production that we have in hand at the time. It's okay, I dressed ahead on. Hey guys, guess what? If you guys support the channel or if you guys support the podcast,

[00:00:55] we're gonna be able to get better Macs. Hi everybody, welcome back to Content Sprofit. We are back after a fun weekend. I feel like I haven't recorded in a while. You feel like you've been missing. I mean, you're feeling right because you haven't. But people don't know that.

[00:01:19] Or do they? LD here carrying the team in Content Sprofit. Let me know. Are you enjoying the episodes? Say yes. Point for best bro, I will give you that one. Yes, but I think this is coming out after a couple of interviews that we did one in studio

[00:01:34] and one with Joe Paluzzi. So if you haven't catch up on to those episodes, go ahead and check them out. They're incredible. I totally forgot what did they interview with Joe? It was an amazing interview, but there's just been so much going on.

[00:01:47] Last week was a hectic week. We were in Atlanta for the Copa America opener dream come true. You know, watching some real football there at 70,000 people in the stadium. That's the topic for different podcasts, which we'll talk maybe. Ten-year alert.

[00:02:03] But today we actually bring you an episode that I've had in this list for quite a while. I caught up to, you know, this YouTube channel, one of our HubSpot creators, partners. He's incredible. He was an ex-YouTube employee at some point and he brings incredible insights

[00:02:20] and has conversations with like the best creators I think up to date. So he has a video breaking down how to edit viral videos. And I thought it was good. I don't think you've seen the video, but I took some notes and I saw the intro.

[00:02:34] I just saw the intro of the video. Okay. And on our side, obviously, you know that we're constantly looking for tools to either summarize, help us, you know, leverage the content. And I was testing one that we use quite a bit and he gave me an output.

[00:02:48] And then from that output, we kind of going to go and share our thoughts on some of this. So I think we're going to split this in two parts. This is part one on how to edit those viral videos from the channel. What's the channel? John. From John.

[00:03:02] John Duasche, something like that. It's a very difficult last name to pronounce. From John. Thank you, John. All right. So the first topic here, right? And again, a little perspective for you creating for those tuning into Content Profit. We do podcast editing, video on audio.

[00:03:20] We do micro clips. We've done it for the last like four years, right? And YouTube, full disclosure is not our strong suit, right? We don't create content for YouTube specifically. We create podcasts that go on YouTube.

[00:03:33] And again, this is something like new that also YouTube has been, you know, working on. So for context, what we're sharing here are tips that John has discovered throughout their interviews and they create, you know, to go through that. And there's some things here that we might do.

[00:03:48] There's some things here that we're not doing. There's some things here that we might be doing. So he says these are seven tips to edit killer YouTube videos. I will say after going through these tips, some of this can definitely be reframed into creating killer micro content.

[00:04:05] And then we're going to give our opinion as we go through some of this. Absolutely. Okay. So number one is vary your perspective, right? So not only on the messaging side, right, but also visually, right?

[00:04:16] Shoot from different angles, close up low angle to be to, you know, to do the video a little bit more interesting, right? Use a mix of white shots for context and close up shots for emotion. And then if you are limited by the footage, zoom in at least 170%

[00:04:32] on a shot to create variety, right? So yeah, so I would think most people will say, well, I don't have a multi-camera setup to do these things, right? I said, well, you don't really need one like it said at the very

[00:04:47] end with a simple camera just like we're doing. You can do digital zooms. You can do digital framings, right? You can out of this wider shot where there's me and my brother, you can just cut up and put me as the subject and you can do

[00:05:02] a digital close up where it's just my face and we're talking about something very emotional and some music in the background, right? Etcetera. So you don't really need all the technology. You can do it honestly with your phone recording 4K in your

[00:05:16] phone and that's going to give you plenty of space to play with digital zooms and crop it in certain ways. Something I do think is very important to understand specifically obviously for creators, but if you're at it in your own

[00:05:29] videos then for you, but for your editor is to understand when to zoom in because I've seen a lot of clips that they're just zooming in randomly and changing the scene multiple times because they believe that by changing the scene

[00:05:45] I'm going to create a new pattern interrupt, right? That's like, oh, pattern interrupt. You know, I reset it every eight seconds. Like not necessarily that right? Like you can use some sort of jump cuts to hide mistakes here and there, right?

[00:06:00] Some certain cuts that you want to make. Yeah. But also you want to zoom in in maybe very specific statements right? Like when you want people to pay attention, get a little bit closer, right? That implies if we're in real person and I'm telling you

[00:06:16] something important, I'm going to lean in, right? I'm going to get closer to you. So yeah, we're going to lean in and get closer, right? And that is the same effect digitally. Like we don't have obviously that personal bubble when

[00:06:29] we're watching videos online, but you can create that by doing this zooming in. So if I want to say something very important to you right now, Mav, this is the moment right now, right? You zoom in, I get closer to you and I deliver my message

[00:06:45] and then it goes back into a wider shot into showing the context of what is going on. So I think those are some key elements to understand and it's not just about making multiple cuts and zoom in and zoom out for pattern interrupt set up.

[00:07:01] I want to relate this to obviously, you know, the six levels that we've talked about, you know, your creation, obviously your message and on the creation side, we talk a lot about your equipment, the tools that you might have at the moment, right?

[00:07:11] So obviously the first one here is to shoot from different angles, right? If you're lucky enough and you have multiple cameras, great that works together at the same time. Don't forget that you can still use digital tools to be able to support this and help you.

[00:07:25] And I think this is where a lot of companies today are leading a lot into AI, right? Like right now just before this call, I was discussing with our main editor how, you know, there's this tool that can help you do the zoom ins, right?

[00:07:37] And one of the questions that we encountered is like, okay, what just funds you said is like, how do we use those zoom ins or those pattern interrupts or those, you know, engagement, you know, techniques to enhance your footage, right?

[00:07:52] And I think that's where the human process needs to happen, right? So those tools can help you get that to like 80%, right? It might help you speed up the process a little bit more, but then make sure that you have a human process in

[00:08:07] place to be like, okay, does this pass the quality control based on the frameworks and based on the principles that we're utilizing for this type of footage. Let me share a little bit technical example of what you just mentioned.

[00:08:20] So, you know, how visualize the person is doing this. So this software, you will click add zooms, right? And you give him a segment of the video and it will scan the transcript. What I'm guessing is looking for are for certain keywords

[00:08:35] to see, you know, when is it good to punch in, right with a zoom and then it will add the zoom. Now the human process after it has the zoom is not just okay, cool. It added the zoom there. That's good.

[00:08:49] You know, you got to check if the moment that the AI chose is actually the right one in that segment. But the advantage I will say I find myself more often than not when I use a tool moving the zoom to somewhere

[00:09:03] else in the segment that I wanted. But the advantage is that the tool will do a lot of the technical work for you, right? It will create and this is a little bit too technical. You don't really need to do this if you don't edit

[00:09:16] your videos, but it will add, you know, a specific layer and then add keyframes for camera movement for you, which it can take you let's say 10 minutes, right? Five minutes, five to 10 minutes to create certain type of keyframes. If you compound that on all the videos that you're

[00:09:35] creating, it's a big time saved for you. So the fact that is creating that for you and then all you got to do is like, well, maybe the segment that he chose is not the right one. Let me move this five seconds earlier and now I have

[00:09:47] the segment that I believe, you know, is more benefited to get a punch in perfect right at the end of the time is having you a lot of time. So that's where I see value in those tools as well.

[00:09:59] All the way right now the human element has to be a must. It cannot just leave everything for AI but check on what the output of AI is. That's what's going to separate it from decent or average to really good and exceptional right is

[00:10:15] that human element and if you go to the top shows, there's always a human behind the editing. So these are some things that you can start trying it out, you know, their software is like this script, for example, that we use 24 seven, you know,

[00:10:26] in part of our process from value index to sometimes they find out edits that will allow you to some of that if you have any questions, let us know where you know, we have, you know, open office hours just send us a quick DM.

[00:10:37] We're happy to jump on and kind of walk you through that process. All right. Number two, pass the mute test, right? Ensure the first five seconds of the videos are engaging without audio ad captivating B-roll to showcase the best

[00:10:50] parts of your video and test the first five seconds without audio to see if it compels viewers to click. Now before Fonsi you go, I know that you have probably a lot of thoughts on this one, but I freaking love

[00:11:03] this right and I think this is something that you know on our side of the process we need to start implementing more and more. You know, our again for context, our show has always been audio first and I think you know, we play it

[00:11:17] a little bit with different types of intros and the music and the energy and different things. But I think we need to be more aware of something like this now that we're producing videos. So I'm excited to kind of experiment.

[00:11:27] So now what are your thoughts on this Fonsi? Yeah, I mean pretty much the ones that I highlighted was exactly the same right ensure the fight the first five seconds of the video are engaging with the audio.

[00:11:37] It reminds me of a clip that we saw from this speaker coach at I for I forgot his name, but he was talking on how to improve your vocalization when you're speaking and he said first like record a video

[00:11:52] of you saying something and then put it in mute and look at yourself. Do you look good? Do you look confident when you're talking? Then he said put the audio and put the phone down. So don't look at the visuals, but only listen to the audio.

[00:12:07] Does it sound confident? Does it sound good? Right? And then look at the whole package right and if those elements individually can stand, you know, the criticism like oh he looks good without me knowing what he's saying, you know, it's a point forward right?

[00:12:23] You move forward and he's the same with the hook. I think that is very, very important and I think that is a great test for people to do right. Just ask can this get the attention if it's muted?

[00:12:34] Because a lot of people might have to tap on their phone to start watching the video. They might have to click on depending on where you are, you know, consuming. So I think doing that test is incredible and I think

[00:12:45] that is one of the challenges for clips that come from podcast, right? Video podcast is the fact that you're ready into the conversation and you might not have those five seconds for the hook. So you might want to create an independent hook, right?

[00:13:01] Which obviously would add a little bit more to the production. Right? We and we've tried some of those elements. We already have the videos on our phone and before we can publish and we're like, oh, let me record a, you know, 10 second hook for this and then pretty

[00:13:15] much stitch the video to the new hook that I'm creating. Yeah, I think, you know, part of this coming from the podcasting world, right? Podcasting is almost like an audio vehicle that has been adapting to the video side. But today, I think most people think about podcasting

[00:13:30] as a video platform. So it's like, okay, how can we visually excite people about a conversation? Right? And I think keep in mind quality of the message over quality of the production 100% of the time. So maybe sometimes even the conversation of what's

[00:13:45] being said, it's probably enough to move the needle forward in a type of content like a podcast, right? You know, because you obviously have to maintain the attention for a lot longer, right? Now this video that we saw with these tips, a lot

[00:13:59] of his type of video are a lot of their interviews, but at the same time they have a YouTube vlogging style, you know, that they've developed and they use these elements to captivate and they're very effective. So keep in mind, you know, we're going to link

[00:14:14] the video that we grabbed this information from right below so you can click it and go check him out how they do it, right? So it's like, okay, where am I today? And then what are some of the elements that

[00:14:23] I can grab in order to improve your process? It doesn't have to be for your next video. You can start implementing these little things here and there because a lot of it has to do with your preparation before the episode, right? Maybe you have that B-roll footage already

[00:14:35] selected because you already know what you're going to talk about. Sometimes you might not even know what's going on, right? We have a different project called the football show, right? Our passion project that we launched last week. Yep. And we recorded in Atlanta a little episode.

[00:14:49] It was about a minute long at the top of the hotel that we're staying with the stadium in the background and we referenced some of the footage that we film when we're walking throughout the city, right? So that's a spot where we can maybe put some

[00:15:01] of that footage. Maybe that footage goes through the intro with some exciting music and to get to captivate people. So again, what are some creative ways that you can do it that also fit within your capacity on your team's capacity? Yeah, I'll say this.

[00:15:15] We've used B-roll with clients, right? And in both and for our own content. I think B-roll, it's a tricky one, right? Because a lot of people go and they look for B-roll that is not very relevant or is that kind of like on splash B-roll, right?

[00:15:35] Then the copyright free B-roll that is just not very appealing. Like you know, it's a stock footage, right? Like you look at it and you're like, oh, this is stock footage. But for example, we have a client with a very impactful story that he has footage from when

[00:15:53] he was a child, you know? After a big accident. After a big accident, right? And like we've been able to use that footage as part of the hook when he's speaking because his videos like this is a talking head video.

[00:16:07] But when you match the message with now those B-roll clips, you expand the message to a whole different level because now people are not just hearing it. They're seeing it, right? You're engaging more senses, right? Which is the advantage of B-roll, right?

[00:16:22] Is how can I illustrate what I'm saying with my words? So usually with stock footage you can illustrate to a certain degree, but again, it's very stucky. It's very... It's not personalized enough and you know, at this point we jump into brand elements or you

[00:16:38] know what's a visual aspect, right? Like what's even things like style of footage. Yeah, the style of how you present that footage. Exactly. So it could be the same footage, but it might be recorded not from a phone, but from a high-quality camera with a filter, right?

[00:16:52] That's going to look and feel very different than just phone footage. So a lot of elements to keep in mind, but again, if you're doing your own editing, you can still grab some of these elements and there's nothing wrong with stock footage.

[00:17:04] It's a level up from not having stock footage for sure. And you can put in, again, we talk about frequency and consistency in your content. How can you use those reps? So maybe instead of editing a full one-hour episode like that, maybe you test a run with shorter

[00:17:19] eight to 10 minute episodes and you start implementing these elements to see how it goes, right? And I think going back to our passion project and the episode that I published to where how do you fight burnout, right? One of my points there was start a passion

[00:17:36] project on the site. What that did was it started allowing us to think differently about the content that we're producing also for content is profit. So for example, those two first episodes that they're about eight minutes long now we have

[00:17:48] the capacity and the time to try new things. So can we do that here? For example, can we do a version of that? Whether we're not encapsulating. Oh, we need to do a one-hour episode. Yeah, we don't need to we get to but at

[00:18:01] the same time maybe we can try something different for the other thing. So again, passing you test. I think we touched a lot of other elements, right? And I don't know if you want to go on or you already talked about this last high I'm gonna throw this.

[00:18:13] I think this would be as value for those that are creating content on a podcast like we did like we do is not something we have done but I is something we have discussed and doing which is having certain props in here that we can use.

[00:18:27] We've talked about, you know, the money gone or we've talked about like signs or whatever. And I think those right first are obviously entertaining you're adding that entertainment value in there a little bit. But I think then your editor can use those

[00:18:41] moments to, you know, get the hook or whatever. Alright, so I mean we use a lot of the soccer analogies or the football analogies right like in our cases like how do you provide a pass that's already setting up your player right?

[00:18:56] So it's like us as creators, how can we set up an environment, you know, where our editor has a lot of tools to then play with where we might spark some creativity, right? And again, you know, Mala to you just let us

[00:19:07] know, you know talk to your editor like what are some things that can be exciting and then you know there's make sure that there's a lot of communication back and forth. So, you know, it's a team sport. And then the third one which you know

[00:19:19] we're probably going to close this episode with is you know clean your audio right? Use Adobe's enhanced speech tool at a maximum of 40% to clean audio. Apply an equalizer to enhance audio quality cut lows drop mid range boost highs. Again, this is very highly technical

[00:19:35] but I'll give you a version of of for starters and then Foncis and there's a Foncis take here. Foncis note. I put their Foncis note. All right, so I have a battle, a little bit of a battle with the enhanced tool.

[00:19:50] I think it is a jail-free card in a sense for people that don't know much about audio, right? They get some crappy audio recorded somehow and then they're like, oh, I'm just going to put it through here and it's going to fix it.

[00:20:07] Now is, you can tell, is very easy to spot what audios are being cleaned up with that. It has like this metallic sound. And I understand why the tip is don't do it at a maximum of 40%, right? Because again, it starts getting that metallic sound.

[00:20:24] Also for context, this was put in here by somebody that has really good audio equipment when they record this video. Yeah, exactly. So let me finish my thought out here, right? So don't use it as a kind of like jail-free card like, oh, I got bad audio.

[00:20:41] I'm going to put it through here or whatever. Like my tip for you, specifically if you don't know much about audio, right? Like you might not know what cut lows drop me range and boost highs means, right? You don't know what equalizer compression

[00:20:53] like you don't know all these tools, right? It might be a little bit overwhelming for you. My recommendation for you is to always look to record as close to the final product as you can. Of course, there's going to be some settings

[00:21:09] depending on the content that you're recording that you might be, you know, in public. So well, if you're in public, then you might need to invest a little bit on a decent microphone, you know, that is going to compress the sound, right?

[00:21:22] For you and maybe it's going to cut the noise, right, from outside. So again, important, if you are in a controlled environment, don't put your microphone, you know, 30 feet away from you. Try to put it closer to your mouth and then, again,

[00:21:39] record as close to the end product as you want. And I say the same thing with video, right? Record as close as the end product that you want because that's just going to make it way easier for your editor. So, again, you can dive into learning

[00:21:56] all these technical aspects of audio editing and they're going to be beneficial because then if you get about audio, you're going to know exactly what needs to be done, right? Or your editor is going to know exactly what needs to be done.

[00:22:07] Always a benefit to have more knowledge about a specific topic. But if you're like, I don't really want to learn about that. Well, then get yourself in a good position so you don't have to be using this,

[00:22:19] you know, AI enhancers and then you just sound like a robot. And honestly, me personally, this is a very personal point. When I hear something like that, that it sounds very robotic. It's like, it's a little bit of a turn off, right?

[00:22:32] Like we've had situations where like some of our clients, others are not like that and the end editor, you know, abuses this tool and when he gets back to us, I'm like, this doesn't sound good. Like sure, we can actually leave a little bit of the echo

[00:22:46] that they had and make it a little bit better without having to use this tool. But that's just the lazy editing, you know, drop it in here, boost it and my hot take on this one. If you're going to use it low percentage, right?

[00:23:01] Like it says 40% or less. But also at the end of the day, I think a recording without it and you addressing ahead on is way better than utilizing it and hiding it. Good take. Good take. I love it. I love it. Address the elephant in the room.

[00:23:18] Yeah, address it be like, hey guys today in today's episode, guess what? We're recording for a different microphone. It might sound a little bit different, but that doesn't make the content worse, right? Yeah. Maybe it makes it way better. So for example, you know, for our passion,

[00:23:32] you know, project with the football show, we recorded at the top of the rooftop with the little mics that we have, right? It's not going to sound like in studio. Will we tell them everybody where we're at? Clearly, we cannot take the professional equipment

[00:23:44] that we have in studio with us. People will understand that and you're going to come up as most genuine, right? So I think there's a lot of fear out there than, you know, because we're thinking about public, you know, public publishing this professional looking sounding thing

[00:24:01] that then we have to avoid and use these tools to mask the production that we have in hand at the time. It's okay. Address ahead on. Be like, hey guys, guess what? If you guys support the channel or if you guys support the podcast,

[00:24:13] we're going to be able to get better mics, right? Yeah, 100%. Well, you know, I think there's many ways that we can just detach from that and just be very authentic. And at the end of the day, the people that consume your content that listen to your message

[00:24:27] are going to understand 100% of the way. I think, and I bring this back to our, probably our most consumed episodes. Couple things there, shorter episode, but at the same time, we were, we addressed from the very beginning that that was not recording studio

[00:24:40] and it was after an event. It was about 11pm and we came to the car after the event exhausted and we're like, we haven't recorded an episode to them. We said that we're going to record it and we record it from our phone.

[00:24:51] I don't know if you remember this, we're in the parking lot and we're recording passing back and forth and that's the episode that got published that day and because of what we had to share was so important. People listen to the whole thing, right?

[00:25:02] Yeah, quality of the message over quality of the production. So yeah, I mean, don't neglect it. I will say, again, put yourself in a decent situation like we got ourselves in a car. It's like, well, the car is a quieter environment than where we were.

[00:25:15] And then the phone, everybody carries a phone nowadays, right? Is a great tool. You just put the recording memos in there and you put it close to your mouth and it will record pretty, pretty decently. But I really like what you're saying, right?

[00:25:27] Because a lot of people, you know, they try to make up for it by over editing and usually over editing will lead to less quality at the end of the day, right? And I like the fact, you know, that you're being authentic you're being honest with the people

[00:25:42] and it also sets the context, right? Where you're like, hey, look, today we're not in the best place. We don't have the best technology so there might be a little bit of a background noise but we still want to deliver this message to you, right?

[00:25:55] I always say what doesn't get said creates distance, right? It's now one of my favorite things and I use it a lot in my personal life when talking to people, right? About maybe problems and challenges. And it's the same, you're having a relationship with your audience.

[00:26:10] If you don't mention anything and they start hearing all this noise like it doesn't sound good. Maybe in the back of their head they're gonna be like, why is it sound so bad, right? But if you address that at the very beginning

[00:26:21] because you know they will have those concerns, right? It's just like when you're selling something it's like address their concerns upfront, right? It's like, hey look, I know that you may be thinking this is a little bit expensive. Wow, how does he know? He's in my head.

[00:26:37] It's the same with this. Hey, I know you might be thinking it's gonna sound a little bit bad. Well, you're right because we're not recording in the same place as we usually do. So great, Dave, that's so good. That's so good. Epic fifth spot moment.

[00:26:49] Yeah, you cracked my knuckles and everything. So strong. All right guys, there's an end note here. Do you want to say that as we wrap up the episode? Yeah, a little bit. So I put here the editor's bandwidth equals quality, right?

[00:27:02] If you are giving your editor a lot of stats, right? Like edit this, this like often like very high volume, right? Where they don't really have enough time to edit, you know, with intention with very high expectations. Yeah, and they don't have the time and the bandwidth

[00:27:24] to put the intention into some videos. Some of the editing is just gonna go through because the editing process does take time, right? Like consuming the material, like understanding the message, structuring the video. Then, you know, if you got to add effects and stuff like this,

[00:27:39] keyframe, like it does take time. And a lot of people sometimes don't understand the process and they have these high expectations, but then the expectations don't match the time that actually takes to edit some of these things. So, you know, again, it depends obviously

[00:27:55] on your own personal strategy. If you want volume with less quality, cool. Go ahead, right? There's plenty of tools I can help with that. Editors I can do, you know, those very specific jobs. But if you want quality... I wouldn't say like less quality.

[00:28:09] Maybe like, because it could still be quality content. Again, we can... Yeah, that's a long topic. But what I'm saying is like, you got to understand bandwidth when it comes to creating quality content and also for creativity, right? If you want your editor to be creative

[00:28:29] with a specific type of content, you're gonna have to give them some sort of bandwidth. And a great example of this actually is the guy that does the CEO... Diara Vaseo. Diara Vaseo, right? Steve something. I forgot his last name right now.

[00:28:50] But the guy that does it, Diara Vaseo. He went and he hired somebody for doing the trailers of his podcast. Just the trailers. Just the trailers. And then he hired a second person. And he has two people I heard in an episode that are doing just that.

[00:29:06] And they have like a week to turn around just that. And the reason being is because he wants to give them the bandwidth, right? To create something special, to create something unique and specializing a very specific thing rather than, hey, create me a trailer

[00:29:19] and then also create me X amount of clips for this because now they're gonna have less bandwidth for each specific thing, right? We went to Final Hacking Live a couple years ago where Dan Henry talked about the focus pie.

[00:29:32] All right, if you have a full pie is just one piece and that represents your focus and you can put all that into one task, probably it's gonna be better, right? Then if you split your focus in multiple tasks that you have to do,

[00:29:45] which is kind of like where I feel we are right now a little bit in the business, right? We have our focus spread out in like a lot of things too. And it feels like you can put a little bit less intention in things.

[00:29:55] So again, see it from the point of view. Am I delegating maybe too many things on the creative side of things for my editors when they're creating? Am I creating way too much and I have way too high expectations for the band with that

[00:30:07] that people are working with may have, right? I think those are again, up to you very unique scenarios probably compared to everybody else. So I think those are good questions for you to reflect on as you move on to try to create like John said killer content.

[00:30:23] Yeah, I think obviously everybody's journey is different, right? I personally think that we would never ever have like one full pie forever and ever. Yeah, of course. It's going to be splendid from things. So, you know, make sure that you're accounting the time

[00:30:36] and the resources that takes you to do that. If you are the one editing, right? Like a rule of thumb for example, could be like for a one hour episode I'll count at least for two hours of production minimum, right?

[00:30:46] To at least like see the footage probably more, right? So a lot of people don't account for that kind of stuff. And obviously if you had their resources, you know, vet your editors be like, what's the work that they've done? What's the type of episodes that they've edited?

[00:30:58] You know, now you know that there's, you know, a trailer aspect to it. You know, there's an audio aspect to it and that you can answer the right questions in order to go work with them. So I think I like the episode today.

[00:31:10] We're going to leave the next four for for the next episode on and then on that note guys, if you have any questions on any of these specifically on podcasting, let us know on social media at the base brosco. You can also go to content momentum.

[00:31:24] Sorry, you can also go to content profit.com Check the episodes there or you can also go to base brosco, B-I-Z-B-R-O-S dot co. And you can find a call link in there. Jump on if you have any questions

[00:31:34] and we're happy to assist you with anything that you have. With that said guys, thank you so much for tuning into the content profit podcast. Go ahead and follow the show in your favorite podcasting platform and social media at base brosco. That is Ryan of today's episode

[00:31:47] to help you create killer content. Please don't forget to share and leave about five star review. See you. Bye guys.