How To Edit Engaging & Viral Videos From Youtube Ex-Employee Part 2

[00:00:00] Part 2 on How To Edit Videos Good job. Is that it? Pretty much how to make killer edits. It's good to start with the end in mind, right? It's like, okay, what is the goal of this video? What message do I want to provide to the listener?

[00:00:17] What lesson do I want to teach? The perspective on us as consumers might be a little skewed because the content that's presented to us is that high quality. They see that maybe as a factor of their success

[00:00:29] when truly it is not, is elements like the message, consistency, time. Content started getting hermosified. You can go up in quality but at one point it's like, okay, do I really need to spend eight hours in this clip for the amount of people I'm going to reach?

[00:00:45] When we joined the Hostel Network, the first piece of feedback that we receive is like cut out the background music. Oh my god, so salty! But it's okay, it's okay. What's happening? Alright, welcome back to Content is Profit.

[00:01:04] Guys, today we are here with part two on how to edit videos. Good job. Is that it? How to edit killer videos. Honestly, it says edit killer YouTube videos but we're adapting this for shorts and reels and all that stuff as well. Podcast, that's right.

[00:01:25] So pretty much how to make killer edits. That's it. I just wanted to see if you were, you know, in it. In it. I wonder now, are you in it? Guys, a quick recap. If you haven't heard episode before, you know, what's happening to me today?

[00:01:42] Anyways, if you guys haven't checked out the last episode where we go over the first three slash almost four steps is one, you know, very your perspective. Number two, pass the mute test and number three, clean your audio.

[00:01:54] If you want to find out more about those, go listen to the previous episode where we deep dive and fancy as some good hot takes for, like we said, audio episodes, you know, long form video podcast and short from content on to number four. That is right.

[00:02:08] All right, go ahead. Let me let me actually lower this music right here. Yeah, perfect. Bye bye music. Distracted. So distracted for you. Shout out to the episode with it with Nate along to make up. All right. Avoid side quests.

[00:02:21] This is one of the ones we're going to talk about right now. But that's not okay. Well, I guess we'll start with that one. Okay. Avoid it since the, the final side quest over here.

[00:02:29] So avoid side quests focused on the main message of the video and avoid unnecessary distractions. Could have moments that do not contribute to the video's main objective. Okay. What's your comments on this? I'm curious.

[00:02:44] We have a funny story where like obviously, you know, the music that you guys were listening right here, this guy over here, right? That was part of the original content is profit.

[00:02:53] And it was main because mainly because we took or I took inspiration on a radio show and they had like this little, you know, track going in the background, this little songs, whatever. I thought it was cool. We ran it for probably like 200 episodes.

[00:03:04] And then when we joined the hospital network, the first piece of feedback that we received is like cut out the background music. I got so salty, but it's okay. It's okay. You tell me, you know, do you enjoy it? Don't enjoy it. Let us know.

[00:03:17] We value back home music is good when he's paired with the feeling which we're going to talk about that in just a second. Right? But again, you know, unnecessary distractions, you know, we had actually a guest

[00:03:28] shut out to Nate's which literally he flat out say, guys, can you just shut down the music is distracting. Yeah. Yeah. So, you know, obviously that feedback and on the video element, right? Like if you have different things happening and the screen can be like very

[00:03:41] distracting from the actual message that we're trying to convey, especially on a podcast episode, you know, if there's different sounds, if it enhances it, which we're going to go in a second. It helps.

[00:03:52] But like once you said, this is a very clear example of a side quest on the podcast that might be unnecessary. Yeah. I think there's plenty of side quests on our podcast. We tend to go on tangents.

[00:04:04] I feel like pretty often I think it's part of our show that was part of our personality, but we always picked it up and come back to the main point. Now if you're creating a very specific video, right with a very specific

[00:04:17] promise, let's say on YouTube or a short, it's good to start with the end in mind. Right? It's like, okay, what is the goal of this video? What message do I want to provide to the listener? What lesson do I want to teach and stick with that?

[00:04:32] Like the stories that you share on that content, they have to be obviously relatable to the end goal, right? The facts that you share have to be, you know, relatable to the end goal. And if you find yourself, you know, going on a tangent on the post-production,

[00:04:50] don't be afraid to cut it off, right? Honestly, when we edit some shorts, I was actually, you know, helping one of our teammates with a part of the process that I haven't done in a while. And I was like, oh, look at this.

[00:05:02] Within this one minute and a half clip that I get, there are 30 seconds that I can cut off that are a little bit redundant, right? Boom. Not only that, but I can actually restructure this in a way, certain

[00:05:18] sentences to make it more appealing towards the objective that I want for that clip, right? So again, just cut out the noise. That's pretty much it. That's pretty much it. I'm on fire, bro. Yeah. I'm on fire. I'm on fire. Yeah.

[00:05:35] I think, you know, if you have a second set of eyes or ears, right? Like test that clip or that episode or that piece of video with somebody and then ask for their opinion, right? Like from the outside, it's like, oh, I just got bored.

[00:05:45] And you know, obviously, you know, for a 60 second clip, it's going to be a little bit different than a full on 30 minute episode. But I remember when we first started the show, if you go back and listen to, you know, episodes one to 200-ish, you'll see that

[00:05:58] a lot of the beginning of the show was the backstory of the person that we're bringing on. And in part was because like personally, we were very curious and we wanted to kind of have that conversation. But at the same time, it didn't really serve the purpose

[00:06:09] of content is profit, right? We never really got to the meat of like how people are actually profiting from the content and their business. If not, the show would have been like three hours long every conversation. Joe Rogan style.

[00:06:20] So I think, you know, I think this leads actually perfectly to the next point, which is edit your ad seamlessly. Obviously that is if you have a net or if you have something that you're promoting, right? It might be an ad for yourself, your own brand,

[00:06:33] your own products, right? It doesn't necessarily has to be a exterior partner. And I'm saying this because we're talking avoid side quest, but usually if you have something that interrupts the viewer experience like an ad, then you could consider that a little bit of a side quest. Right?

[00:06:52] So how do you put that into the mix? Right? I think Mr. Beast does a great example on putting ads into his videos, right? It kind of like goes along with the story and he keeps you engaged, right?

[00:07:06] Switching shots from the main story to him reading the ad. But while he's reading the ad, you can I can see on the background that the main story going through. I think that is very important. You can do that with your own videos.

[00:07:18] Going off of Mr. Beast example, he recently created a video where it was a 10 minute video and there was no edit cuts. They did a full shot for 10 minutes and it was pretty incredible and crazy the way that they did it.

[00:07:32] And he has an ad read in the middle of that. So I think that's a really good example of YouTube slash podcast. It's not a podcast, but obviously on podcasts it will be something like that where he used the situation

[00:07:45] that was happening in the video to describe his product at the time and he worked really great and he was like there's no cuts whatsoever. And also to flip it, you have shows for example like Kill Tony, right? That on there and they literally cut the show and

[00:08:02] go to like an ad. Yeah, but there's a very specific transition. It's not like a rough cut in there. He's like all right for those that are watching on YouTube, we need to make Romani. Exactly. So different styles, right? Like one is a little bit more smooth.

[00:08:19] The other one is like point and here we go for the next thing. The point I'm trying to make is try it out. Like see what works best for you. If you're not very comfortable making your ads seamless into your content, right?

[00:08:35] Like this for example we're talking about ads and if you're wondering how you can turn your content into profit, you can go to www.contentsprofit.com, right? Something along those lines. Listen to the 500 episodes that we have. Exactly. But if you know we're having this conversation,

[00:08:50] we're interviewing someone and we don't want to cut the flow of that conversation on the post-production aspect. We can look for a specific moment where maybe we're changing topics, right? And in there we can put kind of like a fade-in

[00:09:05] of a little bit of a music that indicates the listener, oh there's going to be a transition in here and then you can transition into the ad. And then a fade-out that does it. I also like that a lot for not ads specifically but for conversations that maybe

[00:09:21] when you were having the conversations with the guest maybe it became redundant at some point you started repeating the same thing over and over again or maybe the conversation stall and now you have to pivot and do something else. And there's not like a very smooth transition

[00:09:37] in that conversation. In post-production you can find that moment and fade in some music and then fade it out and people will know, oh that is the end of this segment, kind of like this chapter we're starting another one. And actually that feels very natural for some reason.

[00:09:53] Like with that fade-in and fade-out of music indicating there is a new segment coming on for some reason and I don't know why it feels supernatural. I heard it in some podcasts and it actually makes it feel even more high-end than if the conversation just keeps going.

[00:10:11] I don't know if it's just the fact that you have some music in there at it and that just gives it the value of more hand but again now I'm going on a little bit of a tangent so let's get back into that.

[00:10:21] I'm going a little bit of a cycle. Speaking of which, if you guys are interested in how we produce the podcast or if you need help producing your podcast or your micro content, please reach out. That's what we do here in the studio and digitally as well.

[00:10:32] You don't have to be in Jacksonville, Florida. You can be all over the world. We're happy to help at Beats Browskot on social media. What a seamless ad right there. Good job. Next point, avoid eye fatigue. Simplify visuals to have a singular focal point in each frame.

[00:10:47] Use smaller subtitles, reduce eye strain. All this stuff. Okay, I'm curious. Go ahead. You took a deep breath in there. Yeah, yeah, yeah. So lately I've been working on a personal project of business called the Football Show. You can go to thefootball.show and check it out.

[00:11:07] It's our passion of the sport and we started a podcast. Obviously we've been doing this production and things and content ecosystems and all this stuff for people that want content in a certain way. Some people give us full freedom.

[00:11:22] And there was almost like a clean slate to it. Like how do we want to actually present this? Right? And as we were two nights ago, I was setting up how the content is going to look and feel. I kept leaning towards like make it super simple.

[00:11:37] Like one font, one sub. You know, the shot that's already made in the studio. You know, a little logo and not a lot of color. It's literally black and white. Everything like the logo, everything, right?

[00:11:50] And that to me was based because I didn't have a lot of time to actually do it. So he saved me a ton of time. It looks decent. And then I actually asked for feedback to our podcast mastermind and everybody was like, this looks great. Right?

[00:12:04] It's almost like refreshing, right? So that says a lot. It's a little bit different. But also it's almost like we're zigzagging, you know, based on like what the content of other people in the space are doing.

[00:12:15] And I remember the stage where there was like a lot of clipping where it's like superly over produced with like these animations in the background and things popping up here and there. And they were advertising like this is the content people want to consume now.

[00:12:29] And at the end of the 60 second clip, you're like sweating exhausted. And you don't even remember what you saw, right? So I think there's a point in that. I think it was a few years ago when a Hormosi started

[00:12:40] started putting content out that the content started to get Hormosified, right? Well, I don't think it was Hormosive. I know. But hear me out. Hear me out. This is a full on timeline right here, right? You had the simple clips, right?

[00:12:53] Gary V style, which at first it was more of like the square looking. It was kind of like a meme looking thing, right? You had the borders at the top at the bottom with your headlining there. And then you had the simple clip with the subtitles and

[00:13:08] maybe like a progress bar. Yeah. And then content started getting Hormosified, right? You started getting subtitles with a single word with a pop effects coming in and out super fast, right? Eventually putting more elements, like a little more visual elements, not necessarily B-roll, just visual elements that can

[00:13:29] help you see what the person is talking about. But then it became the next step after that was people started hiring animators, lots of animators and they started having these scenes and sounds and super high quality high fire. Super high quality content which as an editor,

[00:13:52] I'm like, yeah exactly, as an editor. I'm like, damn, that is so cool. But this one minute video easily took eight hours to make, right? Something like that. It's just so overproduced and it looks nice in the eye.

[00:14:08] And again, the battle is for attention at the end of the day, right? People are like, okay, how can we get people's attention? And in that period of time, different editing became a little bit of a clutch, right? If you had that type of editing,

[00:14:22] it was different at that time. It was catching people's attention. I think now it's becoming more mainstream and it's honestly exhausting, like you said. After watching it for so long, I'm like, man, I'm exhausted. I mean, none of that. Yeah, one second.

[00:14:37] And you're exhausted and now you're like, all right, let me regress to actually pay attention to the message a little bit more, right? And I'm not gonna lie, I think you can still have some really high quality edits with the animations,

[00:14:48] but you can still make it simplistic, right? You can make it simple. I love the premise of supporting what you're saying with visuals, right? Can we somehow put visuals on the screen that are gonna support what we're talking about, right? To you on the football show,

[00:15:04] you were talking about some results and you have an image of the result that happened on the game, right there. Very simple, right? You were talking about the performance of a player. We put an image of the player that we're talking about. And of course, with certain topics,

[00:15:17] it's gonna be easier, like soccer, right? We have very specific visuals when we talk about emotions and content, et cetera. Like certain things is a little bit more difficult to represent visually, right? It requires a little bit more of creativity on the production side of things.

[00:15:34] But at the end of the day, you can still have high quality, make it simplistic. And I do think there is a point of diminishing returns, right? Like you can go up in quality, but at one point it's like, okay,

[00:15:48] do I really need to spend eight hours in this clip for the amount of people I'm going to reach? Specifically at the lower levels, right? Like I understand that most of it that every clip that he puts out there gets a lot of attention.

[00:16:03] Sure, like maybe for him it makes a little bit more sense to do something around those type of sides, like those high quality videos. But somebody that might not have the reach, I think the clutch is not the editing, right?

[00:16:18] I think they actually need to come back into our previous episode, right? And listen to point number two, pass the mute test, right? Do you have a compelling hook, right? That if you have it in mute, can you get people's attention somehow?

[00:16:34] And I think just focusing on that, you can then leverage that to get people attention. And not necessarily with crazy effects. Yeah, I think because the perspective of us consumers, right, might be a little skewed because the content that's presented to us is sometimes that high quality.

[00:16:53] They see that maybe as a factor of their success when truly it is not, it's elements like the message, number one, it's elements like consistency, time being publishing, right? And just do a quick research, right? You can go to MrBeast's new YouTube tool, ViewStats.com, right?

[00:17:14] Not that we're a sponsor or anything, we're doing a lot of research there. And go search your... You'll find your... Go find and search your favorite YouTube channel, right? That you've consumed that you like content. And go back to see how many episodes or how many videos

[00:17:31] or how many shorts are they publishing every single month. You will find out more than likely that the volume is higher than you thought, right? And they have been publishing for longer than you thought. So if those are the variables, right, or the conditions to sustain,

[00:17:47] again based on your resources and the publishing pyramid, if you haven't checked it out, go to our site, contentsprofit.com, search publishing pyramid, you will see the episode. How can you achieve consistency? And sometimes if it's a team of one or two

[00:18:02] or maybe you as yourself keep it super simple focusing on the message and the production will come. And we're just talking about this, like the clips of the football show, like this literally started last week, right? The ones that have grabbed more traction than anything.

[00:18:16] And these are nothing crazy. It's like 500 to 1,000 views is the one literally that have a message that might be a little bit polarizing for some people in that world. But there's no over edited. It's like either Fonzi's face or my face with the subtitles

[00:18:31] and people are commenting like crazy, right? Like we have that engaging. So start looking for those indicators and start adapting it to your thing. And don't worry too much about, you know, that post-production because it will create eye fatigue and then you will see that balance.

[00:18:44] Yeah, I think it's also understanding the role of the piece of content you need. You're putting out right if it's a piece of content with a low shelf life, meaning you put it on your reels and it's going to be, you know,

[00:18:56] shown to your audience for not too long. Maybe a few couple hours and then that's it. Like is it really worth the investment on putting something super, super high produced? No, if you have what we call some evergreen assets, right? Maybe the main video on your website

[00:19:16] that everybody that visits your website they're going to see it. Sure, like that is a video that is going to, you know, you're sending traffic to it. Maybe you want to put a little more intention into those, right? And also you can, well, we talked about this before,

[00:19:31] test, test, test then invest, right? Like you can simplify your content, right? And you can put it out, test the message, see which pieces of content perform better. And then you can actually grab the same clip, put it or add more into production,

[00:19:46] post it again and see if it works, right? Again, just always keep testing by the end of the time understand what is the role of the content that you're creating. Absolutely. Now to wrap up, right? The last one. Last one. It's a little bit of a bonus here.

[00:20:01] It's amplify key moments with music and sound effects. And again, keep in mind for context what think about the specific type of content that you want to create, right? But over here is like use custom sound effects like hits, risers and atmospheres to enhance key moments

[00:20:14] differentiate between hits which are sharp accents, risers, build up sounds and atmospheres moot setting sounds. And again, this article specifically was written for YouTube videos, but then there are podcasts also that are doing something like this, like Business Wars, for example, that we love.

[00:20:34] These highly produced stuff do a lot of that. I listened to a show called Planet Money which I really like on how they do things because the sounds that they put in there, they record as they're going on location to these things

[00:20:45] and they record the sounds of like the door of the car like shutting or if they're going to a factory they're recording like the atmosphere. So you feel like you're there with them. But it's a very specific type of podcast, right?

[00:20:57] That again requires a little more resources to do that and pre-production and post-production. So these are all elements that you need to consider when you're creating that type of content. And again, if you have an internal team, these are things that you can talk about

[00:21:08] and see how you can get better. But at the same time with a specific show, right? How can you do that? Like in our case, you know, this, that I do, that's my moot setting music, but I got shut down. It's okay.

[00:21:22] Yeah, it's a shame, take it off. I think that's honestly good sound effects is what distinguish in a way really good editors from other ones. That's right. You know, like if you have somebody, right? Like just a couple of editors

[00:21:42] and you give them a specific clip and be like, all right, work on this. Like there's a couple things that I would evaluate. First structure, right? Like do they leave the clip exactly as it is? Or in a way, do they use what they have in there

[00:21:55] to move sentences around and create a more compelling hook, right? Or whatever, right? Do they take their redundancy off of the clip? So structure very important. Second, obviously I would look for that type of edit. How simple it is, right? Did they over edit

[00:22:13] or did they actually put the right amount of supportive resources inside of that? Like did they use B-rolls? Did they maybe created some graphics that they, you know, to support what the person was saying in the clip? And then the next thing, oh, alarm. There we go.

[00:22:31] We got an alarm here in Jacksonville, Florida. Actually tornado warning. Well, let me, one second guys. Chaos, chaos. Those are some supportive sounds out there for today's. For today's. Un-Q. Un-Q, un-Q. So right, things that I would look for on the editor, right?

[00:22:54] The structure, do they know how to work with that? Then the type of edits, right? How simple. If they use the right supportive, you know, visuals or if they're over editing, right? Obviously that would be probably like a negative one for me.

[00:23:06] But I think it's a coachable one. And then I would go into the sound. And I think the sound is what a lot of people don't do or avoid or is very easily overdone. They can go in and just put so many effects

[00:23:20] with every single thing that happens. Like, you know, like all those things. Those were odds. Yeah. What can I say? But again, sounds just help engage your senses. And at the end of the day, personally, I think the more senses you can put into a piece of content,

[00:23:47] the more engaged the viewer is going to be, right? So if I already have the visual, obviously, I already have some of the auditive, right? Because I'm listening to the person talk. But how can I even get you more into the scene?

[00:24:02] If I'm showing you, you know, the, some b-roll of a CD, can I add some, you know, footsteps of people walking out, right? If I'm describing a part of my story when we were playing soccer, right? Can I add the sound of an audience, you know,

[00:24:19] of the crowd roaring in the background? Like things like that. I do think they distinguish, like, great editors from anybody else. But you can easily overdo it. And in this, you know, the period that we talked about, where things were, like, ultra-edited,

[00:24:37] like there's, there's, they call it retention editing, you know, like that retention editing aspect of things with like all these things coming into the screen at the time. There were so many sounds too. I was like, what is going on? I'm telling you, after 60 seconds, I feel exhausted.

[00:24:52] Yeah, you... I mean, I think it was good for me because I would just get out of social media. Yeah, like, alright, I'm done. Yeah, he's overstimulating. That is a word, right? It is overstimulated. So you gotta be careful with these things.

[00:25:04] But again, great, great content has great, some great sound design for sure. Yeah, I'll say, you know, think about what do you want your audience to feel right when never you're explaining something or showing something.

[00:25:17] And I remember not so long ago, I went to a movie with Katie, we watched IFF, like Imaginary Friend, like the Ryan Reynolds movie. Oh, you went to watch it? Yeah. And it was a date night, bro. Time to get another... keep going.

[00:25:29] And I remember there was a few scenes where I told Katie, I'm like, if this has... if this had a different music or sound, I will feel in a horror movie. Like the way that they presented the visual, they put in like a playful music type of deal,

[00:25:48] but I was like, well, it's making me feel this way, but my visual doesn't really describe that and it was like a very interesting feeling. And then I started thinking, what if this had like a build up kind of like suspense music behind?

[00:26:01] I would feel in a completely different movie. And I haven't seen that in many others and that was like really interesting on how they did it. And I mentioned that to Katie in the middle of the movie, she's like, you are right. So that's a very clear example.

[00:26:15] If you have seen that movie, keep an eye out for that. If you haven't, I would love to hear your comments on it. But for your own content, same thing. Like we might be saying something in a neutral tone and because we're building it up behind with sounds

[00:26:29] in a different type, it might be a playful mood. It might be a depressing mood or different things. I've told you that we should add different mood songs in the board. For stories. So when somebody's telling a story and it's kind of sad,

[00:26:43] just like slowly fading that story. Not that one. Yeah, slowly fading that music. But at the same time, I feel like that would be kind of funny. You know, because they don't expect it. But again, in post production, in post production is ideal. Right? Person cry.

[00:26:59] Yeah, you can enhance emotion. That's the other thing. You can enhance emotions with really good sound. Now again, understand your content for every green content. I think that is a good idea. Now for a one minute clip, do you really need it?

[00:27:13] Maybe if it's a high emotional piece of content, piece of story that you're sharing in that one minute. Yeah, maybe you can use, you know, a specific sound, a specific song that is going to add more emotional value and get people invested into it.

[00:27:28] But, you know, if you're describing things, I guess, again, you can put a lot of sounds, you know, ambience and atmosphere, all that stuff. But if you just probably giving facts and all that stuff, I would argue that sounds are not that important at that point.

[00:27:41] And that's where the over editing can come in and actually kill your video. To wrap up, I saw a video with, you know, the great Alex Ramosy where it was actually a presentation that he was doing with one of the conferences that they put.

[00:27:56] And he was debunking a lot of the myth in content today based on his own research with his incredible growth, right? And it was really fun because he was talking about, you know, entertaining, edutaining and educating, right? All these three buckets.

[00:28:12] And his conclusion was there's only two buckets. It's either you entertain or you educate. And he's saying my plan for the next couple of years is going to be education. Not even trying to make, because people get confused when you're trying to entertain them versus educating them

[00:28:27] and then they don't get the output. You might be even attracting the wrong audience for your stuff, right? So if you're teaching something, you really want to be actually teaching and providing value in that type of content without many distractions because you want people to take action

[00:28:39] and the people that consume it is a way to filter that and move forward. And I thought it was great because he's showing two examples where one was the same topic but it was edited and produced in a way that it could pass

[00:28:53] as entertaining but all like overproduced, right? This retention editing. And then the other one was him in front of a whiteboard and the data, the consumption data for the whiteboard was way bigger than the other one and the intentionality and also the total views

[00:29:08] at the end of the day. And they say that that video drove more people into their funnel than the other one. I was super interesting to see because the perspective sometimes that we see as consumers might not be the right one.

[00:29:20] So I want to encourage you to go and whatever you're creating start testing these things. If you feel like something is going to help you, try it out put it out there in the distribution and then study what's happening to those things, right?

[00:29:33] And if that's sustainable, if the result is positive, perfect. And if you like the results, right? If it's very different to what you are doing in a very creative way, how can you match your resources to that outcome? Because sometimes it might not be scalable, right?

[00:29:48] So we have to see those elements. So anyways, I think we've talked about this all day long. I think this is all the episode. Hopefully, let us know. Whatever I think it doesn't matter. Whatever you think it matters. Whatever you think matters. Oh, thank you, bro. You matter.

[00:30:06] Thank you. So that's my wife. If you want more content like this, anything else fancy? Nope. Let's get it. Let's get it guys. With that said, thank you so much for tuning into the content profit podcast. Go ahead and follow the show in your favorite podcasting platforms

[00:30:23] and on social media at Beats Bros. Co. That is Ryan of today's episode. Help you move one step closer towards your goal and towards better videos. Please don't forget to share this episode and leave a lifestyle review. Bye guys.