Make $1,000 per Hour with this LinkedIn Framework, Your 2024 LinkedIn Strategy

[00:00:00] Since January doing that methodology, I've gained 10,000 followers and 250,000 dollars to the

[00:00:07] bottom line revenue that we could just straight back to LinkedIn.

[00:00:10] You're actually consider a top entrepreneurship voice.

[00:00:13] You chose LinkedIn because there's less friction for the business conversation at the end of the day, right?

[00:00:18] For the business to thrive, we have to have business conversations.

[00:00:20] Like Facebook sucks when it comes to pages and everything is so hard to do Facebook daily.

[00:00:25] I was your fun numbers, like a send you some surprises.

[00:00:28] Right, right.

[00:00:30] Let me give you my debit card number two, I'll let it out.

[00:00:35] Podcasting for me has nothing to do with getting my voice and name and brand and everything.

[00:00:40] I don't think it's all about the network.

[00:00:41] And just the cool people that I've met because of podcasting.

[00:00:44] How do you manage being distracted from your own tats, right?

[00:00:48] Or going into a rabbit hole of consumption.

[00:00:50] So what I do to engage on the platform, and this is the fun hack that your listeners can use,

[00:00:57] Hey, I'm Luis.

[00:00:58] And now I'm Luis.

[00:01:00] And you're listening to the content is profit podcast.

[00:01:08] What's up everybody? Welcome back to content is profit.

[00:01:11] Fancy here on our guest behind the scenes.

[00:01:14] You can't see it just yet but we'll see.

[00:01:17] Hopefully the editor doesn't put them side by side while we're doing this part.

[00:01:21] I was just for you not.

[00:01:22] My words MVP over here.

[00:01:24] She's awesome. She is amazing.

[00:01:26] But today we have a guest actually second time here on the show.

[00:01:29] I think it's about 200 episodes ago that he came on top.

[00:01:33] I don't know the number exactly but we're going to put it right here below, which is insane.

[00:01:37] I know.

[00:01:38] It's gonna be a lot.

[00:01:39] And we saw this person is, you know,

[00:01:43] founder of Success Champions, which focuses on fostering collaboration.

[00:01:46] I'm like minded entrepreneurs in various B2B service based industries.

[00:01:51] He's been four years doing an incredible summit.

[00:01:55] The badass business summit, which by the way we saw some of our community members in there

[00:01:59] and crushing and we had a really good experience with them.

[00:02:02] The first time that we actually engaged is five best selling books.

[00:02:05] Fancy was up for something.

[00:02:06] Do you have a best selling book?

[00:02:08] I do not have a best selling book yet.

[00:02:12] And, you know, he's done over 500 interviews, which is incredible right here.

[00:02:17] He's the master of LinkedIn.

[00:02:20] He loves drinking rum.

[00:02:21] Another thing that we have in common is not been as well.

[00:02:23] He should be, but just saying, he's definitely the social gutter LinkedIn and a fellow creator.

[00:02:30] Please welcome our dear friend, God.

[00:02:34] God, my dear buddy.

[00:02:36] I want to be a part.

[00:02:38] Let's go, honey.

[00:02:39] What's up, fellas?

[00:02:41] All right, so send me some bells, well and well.

[00:02:43] I'm more tell me which vendors the well and well is.

[00:02:45] I'm now, I'm really stoked to try and try something out.

[00:02:49] So, do you gotta tell me what I get my hands on?

[00:02:51] Yeah, absolutely.

[00:02:52] I mean, I'm a big fan of the Santa Teresa brand, but deep lemmatico is also.

[00:02:56] I have no idea what you just said.

[00:02:57] Yeah, but those were two.

[00:02:59] I'm gonna need like, I will prompt you for that one.

[00:03:03] I will send you definitely the links so you can actually.

[00:03:05] Well, I have to send you a bottle off to the farm in there so you can drink and while he gets cold here,

[00:03:11] you know, December coming on.

[00:03:13] It's a perfect time for a couple of, um, I don't know.

[00:03:17] So nice having you back.

[00:03:18] We were talking about your magnificent beers still remains.

[00:03:22] So I'm happy for that.

[00:03:23] And to keep up with you, yeah, good, you know, when we see somebody else was a beer to look

[00:03:27] that good, fondy, you know, you just were like, man, I hope I looked at a good word.

[00:03:31] We're gonna be here.

[00:03:33] But my wife always told me, Shaq, can't change it, stay it off because she's scared of what's underneath this.

[00:03:38] So, so we just keep it.

[00:03:40] Yeah, so I've seen this video swear, you know, the dads have like this massive beer for like the kids are like five

[00:03:45] and then they completely shave and they keep walks in like, do not recognize and start crying going crazy.

[00:03:52] So let's probably, you know what you've experienced if you the next.

[00:03:56] My favorite one like the dad shaved is got a towel over his face and little girls drop the towel

[00:04:01] girls like runs away because he doesn't know I do who he is.

[00:04:04] She's better than I do.

[00:04:05] Who's this guy?

[00:04:06] Yeah.

[00:04:06] I think my question is how do I do, you know, to manage the whites that are coming out here to make him look even like yours?

[00:04:14] Is it also also of entrepreneurship? Like what cost that right there?

[00:04:18] Well, the great hairs are because of entrepreneurship.

[00:04:22] But I originally started, I was getting two like gray streaks right now.

[00:04:26] I'm like, oh, it's gonna be so cool.

[00:04:27] It's gonna be too gray in the dark in the center and then I woke up on morning and all the whip.

[00:04:31] Great.

[00:04:32] So I just run with it.

[00:04:34] I just run with it.

[00:04:35] Cool.

[00:04:36] I just needed some advice.

[00:04:37] I just got like two in here three that every time I look at them, I'm like, wow.

[00:04:40] I'm full because they're multiplied.

[00:04:44] I think that's like breeding for them is yanking one out because they're gonna come back and three or four.

[00:04:48] They're gonna be high enough in the interest.

[00:04:51] I mean, why is this a secret?

[00:04:55] It's done.

[00:04:56] Every time we reconnected a few weeks ago, I think and it's always a pleasure man.

[00:05:02] You know, I see you in platforms like LinkedIn, in specific areas.

[00:05:06] On the content side of things, you help a lot of B2B people.

[00:05:08] You obviously do physical events, which is a feat on it.

[00:05:12] On it's also we can chat a little bit about that because a lot of people that listen to us,

[00:05:16] they might want to put it something like that so they might want to know that.

[00:05:20] But you know, just this morning for example, I was returning a ton of messages on my LinkedIn, right?

[00:05:26] That's one of the probably inboxes that I, you know, neglected the most in a sense, which probably a student.

[00:05:32] And you probably told me a few reasons why not.

[00:05:34] But you know, I probably returned about 100 messages, 95% of those were coal pitches, right?

[00:05:43] And I think that's one of the things that keep people away from that platform in a sense of around engaging, right?

[00:05:49] It might seem as a very fake platform for some.

[00:05:54] But I'm curious, right? Like you move a lot in LinkedIn or you have quite an incredible follower in there and your networking skills there.

[00:06:03] That's what you, you're actually consider a top entrepreneurship voice.

[00:06:07] Yeah, that's a time that LinkedIn gives you.

[00:06:09] Yeah, that's been impressive.

[00:06:11] Right? So yeah, go ahead.

[00:06:16] I'm curious about your thoughts on the public.

[00:06:19] Yeah, for sure. This year, I decided LinkedIn was going to be my platform.

[00:06:23] So I really didn't get proactive on it until January of this year.

[00:06:27] I was like, all right. I was on doing all the social medias.

[00:06:31] Yeah, and truthfully kind of half-assing at all because I was trying to do all those social medias.

[00:06:37] So I was on TikTok, I was doing Instagram, doing Facebook, trying to do LinkedIn.

[00:06:41] And none of it was really working.

[00:06:44] And I kept hearing all these people saying how much business they were getting off the social media.

[00:06:48] I'm like, well, reason mind can't be working is come trying to do all the freaking platforms.

[00:06:52] So I said, screw it. Let's do LinkedIn. Let's go all in and see what it looks like.

[00:06:57] So I started in January committing to putting it up post every day Monday through Friday and then spending an hour a day commenting and engaging on people stuff.

[00:07:07] So all in my LinkedIn is really about an hour a day.

[00:07:11] But I run two monitors, right? So it stays up all day long.

[00:07:15] So I can reply and engage into any comments and things that come through.

[00:07:19] Since January doing that methodology, I've gained 10,000 followers and $250,000 to the bottom line revenue that we can trust.

[00:07:28] Straight back to LinkedIn.

[00:07:32] And what I've found is yes, there's a lot of this spammy DMing coal pitching.

[00:07:39] But the bigger my following gets, the more that goes away.

[00:07:42] Like, I don't get it to the level that I did when I wasn't proactive on the platform.

[00:07:48] So so I still get them.

[00:07:50] I get a ton of right now of Asian women saying, hey, could we be friends?

[00:07:58] Yeah, what's your phone numbers?

[00:08:00] I can send you some surprises.

[00:08:03] Right, right, right.

[00:08:05] Let me give you my debit card number two on that.

[00:08:07] Yeah.

[00:08:10] But it's been a really cool platform.

[00:08:15] I like it personally for two reasons.

[00:08:17] One, everybody is ready to get into a business conversation.

[00:08:20] It's not like on Facebook or Instagram or anything where you've got a nurture along before you get into a business conversation.

[00:08:28] Everybody already kind of expects the question, what do you do for living?

[00:08:32] Because it's already on display.

[00:08:33] So so that helps a lot in the speed of which you can bring on clients and talk to people.

[00:08:41] But I also like it because there's an etiquette if you will, like on Facebook,

[00:08:47] you get a listen to people talking about their breakfast and, you know, with their having for dinner,

[00:08:52] on Instagram, you got to get past all the dudes flexing in the chicks and the bikinis and all that.

[00:08:56] Which amazing look yeah, don't get me wrong.

[00:08:58] But for me, social media is all about business.

[00:09:02] So I just like that the content on the platform is not what somebody had from business or for breakfast.

[00:09:09] It's there's an educational component almost every post out there.

[00:09:13] Good and bad, but you're learning while you're networking.

[00:09:17] Man, don't you? I want to highlight the your commitment to first consistency, right?

[00:09:20] And then being in the platform right a lot of other people that we have conversations with every single day.

[00:09:26] Like well, you know how much time maybe you a consumer of content right at the you engage.

[00:09:30] Do you have conversations and most people or at least the trend that we've seen is they really want to delegate that to somebody else in a sense.

[00:09:38] Or they don't want to be the platform or they haven't been enough in the platform.

[00:09:41] So I like I think I consider myself a content consumer like in general.

[00:09:45] You know, I love that fact.

[00:09:47] I remember thinking way back in the day was like, how could it be to make a living at a watching stuff or content right in a sense?

[00:09:53] And you know, we do that. We produce stuff. We have I think like it comes natural to us in a sense.

[00:10:00] But a lot of people don't have that and you say you have those you know to the tactical of having two monitors one running LinkedIn at the entire day right?

[00:10:09] And you being aware of that.

[00:10:11] So my personal concern I think to that is you know how do you manage being distracted from your own task right or going into a rabbit hole of consumption or going into something like this.

[00:10:21] How do you manage that logistical part of it?

[00:10:25] I'm not really that big into consumption.

[00:10:29] One of the things that I had to do and it was really this year was to stop consuming almost all together.

[00:10:34] So I don't read books anymore, I'm not listening to podcast, I'm not watching YouTube videos and the reason being is my company is still in growth phase right?

[00:10:43] We're not hitting scale yet we're still growing we're still building.

[00:10:46] And when I found is the more I consumed the more shiny objects in the game because unintentionally I read a book and all of a sudden that was like oh my god, that's the answer.

[00:10:56] That's the thing I've been looking for and then we do six months in that direction and I turn around look back and our company hasn't moved forward because we're still doing the stupid other thing over here versus coming back to the basic blocking attack.

[00:11:08] So I turn off consumption so what I do to engage on the platform and this is the fun hack that your listeners can use.

[00:11:16] I have a sheet with literally 40 to 45 names on it.

[00:11:20] If you go to somebody's profile and you click on their profile and you scroll down you'll see a section that has post articles in the like if you click on post and you then click see all post.

[00:11:33] Okay, that's going to take you to their page with all their post.

[00:11:38] If you grab that URL to right there I have a Google doc where I'll put a person's name and I'll just drop the link right next to it.

[00:11:46] So I have these 40 to 45 people that I'm going to go engage with every day right so I don't have to consume if you will.

[00:11:55] I'm going to look for very specific content that I can gauge on so I break the list down like I have 10 super influencers right like people that just have these monster followings but they're not like Gary V type people.

[00:12:09] These are people that have built their influence because of LinkedIn like somebody like a lea turners on that list someone like Liam Darmard is on that list so these are not names that are like household names, but they've really dominated on the platform.

[00:12:22] Yeah, right then I'll have a list of 10 people that are trying to grow a following like you see them show up regularly and I've only found these people through looking through other people's content.

[00:12:35] And then I've got a 10 people that I'm fascinated with like I want to learn from them because the content to putting out is very educational nature but I don't think we'll derail me.

[00:12:44] And then I just got 10 random people that I just find and so what I'll do is I can before I post I can go comment and gauge on 20 of these posts.

[00:12:54] Yeah, it's not like I'm doom scrolling LinkedIn I'm going straight to these links and commenting then I post and then I hit my next 20 and then that hour I've done the engagement grown my following and I can watch the number of followers I gain I can watch the number of people that are into the comments I can comment.

[00:13:13] And because of this rhythm I don't really get derailed off of anything I'm doing because I'm not going out and consuming yeah I'm really controlling how I'm doing it that makes me understand.

[00:13:23] I really like the framework and kind of like those blockers that you put to stay focused I think that's definitely something that really challenges people we actually jumped about that the other day which was you know randomly during the day you're like oh I got a.

[00:13:41] find this person's contact or whatever I'm going to look them up on Facebook real quick and you type Facebook dot com and as soon as that homepage hits you forget what you were looking for like 30 minutes later you're like oh my gosh.

[00:13:54] What am I doing here? What did I keep what did I came to look for and you totally forget and you go back and you're like oh I can't and we were like we need to create a product you know the social media blockers 3000 literally a paper that you just put on top of your.

[00:14:11] screen with the the navigation bar open and just type Facebook dot com and you cannot see anything because it is it is you know on is.

[00:14:20] It's built for that the platforms are built for that so I really like that and it also reminds me of something I heard of while back the way you kind of like set up your.

[00:14:30] You know the people that you interact with you know regardless of whatever people think about tight love as I heard him saying ones that you should kind of like the rule of 33% on my maybe I might be putting this a little bit but he said.

[00:14:44] 33% of the people that you should interact with should be kind of like above your level you know you seek in mentorship learning from them.

[00:14:51] 33% should be at your level right so you can kind of like mastermind with them and talk and grow together and then the last 33% should be.

[00:15:00] People that you are mentoring right people that are kind of like on the growth stage I kind of like notice a little bit of that obviously I feel like your mindset is mostly on who has audience says was going to grow audiences right like.

[00:15:13] You are audiences overlapping away that I can leverage that which in a way it relates to a concept that we've talked about here which is the value of the latter of influence right which is kind of like how we base in a way.

[00:15:27] The people that we're bringing on to the podcast right you got like those level a influence is that if you manage to tap into their audience is going to be huge for you right because obviously you're going to hopefully get a lot of people to follow you back and you know start paying attention to you so I really I really like that.

[00:15:45] Thanks dude. One I stole the idea I didn't know this is a title of this thing and I don't know much about tie but there was a guy on Twitter that put out this thing is like here's how you grow your Twitter following and he kind of broke down that kind of system and how they make sense but I don't want to do Twitter let me do it for LinkedIn and that's where you know I doubted in for there.

[00:16:04] But the danger of commenting on super influencers like your Gary Vs and maybe Ty Lopez I don't know about him or like your Joe Rogan do anything like that is the amount of note notifications you're fixing to get.

[00:16:19] So like if I drop a comment on Gary V my notification feed's going to fill up with someone so just commented so and so just commented so and then it's all on there now that creates a distraction to my rhythm.

[00:16:31] Yep right so what I've learned to do is if I do comment on like a lead a Turner post which she's got like a hundred fifty thousand followers on LinkedIn which it's just monster for LinkedIn.

[00:16:41] Yeah.

[00:16:43] Then I will make sure she's the last one that I'm going to comment on for a while.

[00:16:48] So I can comment and then I can walk away from LinkedIn because I know the next 10 to 20 notifications that I'm going to get are just going to be other people coming on her post.

[00:16:56] Yeah I can be super over overwhelming right I remember I have a conversation with staff one of what one of our studio clients here and she went on a fishing trip.

[00:17:07] And she was telling me about like this location that she got into and I was asking about like the business itself like who did it and it turns out that it's this guy that used to do it as a part time in on weekend, right he has his day job and then he will take people fishing in was it loose in it or yeah.

[00:17:23] So then this youtuber came in and recorded his experience and had a massive following right and posted about the experience and all the sudden he's booked for like the three years on the road he quit his full time job and now he's doing this.

[00:17:37] And you know at the top level, you know it's like oh this is great like he was able to do his own business but what's curious is that staff was telling me about like how unhappy she like perceived this guy to be right he was like kind of going through the motions not really enjoying the experience right and he thought like he was kind of forced to do this.

[00:17:53] Because of the following and maybe the need to have a revenue stream or owning his business, but he didn't seem like he was actually enjoying you know the job like he was taking a tall on him right and we were talking about the cost of you know,

[00:18:23] what type of businesses do I own in a sense right we have a service based business so you know there's some resources that need to be assigned where an client comes in right.

[00:18:32] So there's a speed of growth in a sense on that side with with social is very similar what you said it's let's say you have an influx of comments do you have the time capacity to actually get back at him pay attention to some of them and 400% of you into the answers that you're going to do so I think your point is so valuable right.

[00:18:50] And we have to start looking at the consequences of maybe going viral with some of this and are we prepared as a business to like even from a very basic like comment and answering our responses to leads to then business right can we handle that influx of it.

[00:19:06] And I think it's a super interesting how do you how do you manage that.

[00:19:10] Well, so you know I was trying to do TikTok for a little while and I did have one video go hit like a hundred thousand followers.

[00:19:19] Well, so that's how you are balancing on stuff that one.

[00:19:22] Yeah, no, never see one of me dancing.

[00:19:27] No dude I am a country white dude I can't even line it so but the video was me talking about veterans and the stance I have on veterans and it went bananas.

[00:19:40] But, but, and I can be honest with you, I could not keep up with the comments it was just impossible.

[00:19:46] Yeah, the beauty that I like about linked in because I've got this thing in my head that I'm wired that I had to reply to every comment right that's just.

[00:19:54] Yeah, I've I've geeked out when somebody like a Gary V is replied to one of my comments. I'm like oh shit Gary just fucking replied right.

[00:20:05] And so so the one thing I like about linked in is even the top influencers don't get an abundance of a comments.

[00:20:14] So there's not a lot that if you do take off, I mean I've had some pretty cool posts.

[00:20:21] Yeah, but nothing to an overwhelming standpoint and I reached out to another kind of influencer friend of mine, Ariel Lee, who's fascinating and watch on linked in.

[00:20:29] She's an Edward Jones financial advisor and has 60,000 followers on linked in because she just does really really well.

[00:20:39] So with you know, thinking about a couple of posts I had, I reached out to Ariel and I said Ariel how do I held why keep up with all these comments.

[00:20:47] And she gave me this smart stupid hack in the world is you just go to linked in and you could in your post and you just change it because it always shows the most relevant comments to your post.

[00:20:59] You change it to the most recent and that's going to pull up any any comment you haven't commented on.

[00:21:04] So what I do now is, I'll go back, we'll post two days ago just change it to recent to make sure I haven't missed any comments.

[00:21:11] Yeah, but I also keep a cheat sheet of comments to my side that I can copy and paste in tweak.

[00:21:21] So I'm not having to always think through every response.

[00:21:25] So a lot of times people comment the similar type stuff. Oh, this is a really great post which is like the dumbest comment on a face of the earth right?

[00:21:33] Because one of my posts is say other than thank you. Right. I can't engage back with you.

[00:21:39] So but there's there's some commonality and a lot of the comments that you can.

[00:21:43] You don't want to just copy and paste your response. Yeah, but it gives you a framework to start with.

[00:21:48] Yeah, I like that framework.

[00:21:49] That's helping a lot.

[00:21:50] Yeah, it is valuable resource right your energy, your attention, your your mental bandwidth.

[00:21:57] And having to come up with four the comments that the server right to like comment something back of value on Caliq, establish a conversation.

[00:22:06] It's mental bandwidth that you know, you might need that they for something else later on.

[00:22:11] So I like their fact that you have that resource next to you.

[00:22:14] I'm curious because obviously you have your your podcast right you do a lot of episode.

[00:22:19] You have a lot of conversations with people and I can see here in your LinkedIn you have some multi-purpose content from your podcast right.

[00:22:26] Clips from conversations obviously you have some longer form text in there and I'm curious because after spending a year posting consistently right every single.

[00:22:36] I mean five days a week that is an idea a little bit of math in there that's about 200 you said how much was your bottom line like 250.

[00:22:46] Yeah, that's 20.

[00:22:48] Yeah, 20.

[00:22:48] So that's pretty much about a thousand bucks an hour that you're making by you know spending an hour a day on LinkedIn.

[00:22:57] Yeah, yeah, it's pretty good right and I'm just curious because there's a lot of testing that there's a lot of things that you might see was working what is not.

[00:23:06] So why don't we share what type of content has been working better for you and also what topics and do you started very niche.

[00:23:18] Do you brought it up a little bit your your your your topics that you were talking about how do you go, I'll find you know that.

[00:23:25] And what's fun for me about talking about this is I'm not a LinkedIn guy right you know so this is what's really fun.

[00:23:31] I mean, I love being unlinked in I love the platform.

[00:23:34] Yeah, but it's not my main business focus but to answer your question.

[00:23:39] Richard Van Der Bloom so it's V a N D R B L U M is probably the smartest mine on LinkedIn this guy literally studies the LinkedIn algorithm nonstop.

[00:23:50] And so he is constantly putting out different things that he's trying studying doing and information behind it.

[00:24:00] It's been a lot of fun for last year to follow his content and he's taught me quite a bit about LinkedIn itself.

[00:24:09] So what I would tell you is right now as we're having this conversation.

[00:24:14] And the thing that's working the most is personal posts with pictures.

[00:24:20] So like last week I put a post out with my parents had two dogs on their farm have babies so they have 11 puppies on the ground and at one point we had all 11 puppies in this freaking amount of puppies right.

[00:24:34] And I put a post out there.

[00:24:36] But everyone of my post is still going to lead to a business conversation so it's not going to be just about the puppies.

[00:24:41] But any post where a selfie or a picture is attached to it and the picture matches the content is working really real right now because it's a scroll stopper as they call it.

[00:24:55] As people are you know, doom scrolling on their screen a picture often grab the tension.

[00:25:01] The second type of post that used to be lead dog was carousel post it's now a second or third for me and I actually haven't put a carousel post out in a while and that carousel post is just where you uploaded a multi page document through LinkedIn.

[00:25:16] And it creates like a flipbook style thing on there. So the with the carousel type of post you have to have a really solid genuine hook so not like a marketing hook.

[00:25:29] But you got to have a reason for people to want to go read to carousel videos been my worst performing.

[00:25:35] I'm content for me.

[00:25:38] What I do with every once while just a test and it continues to be my worst.

[00:25:43] And I think it's because I don't put out much video content.

[00:25:46] I think if I put out a lot of video content, it would be more proactive for me.

[00:25:52] But the most successful thing on our company page right now is highlighting our clients.

[00:25:58] So if we put a post and we tag our clients, we brag about them and some of things we're doing.

[00:26:05] Those tend to work really well on the company pages and by the way, company pages are coming back strong.

[00:26:10] We're seeing a lot more activity on there.

[00:26:14] And the company pages are the best place to promote an event and use the LinkedIn registration page.

[00:26:21] So if you're going to do an event, you will LinkedIn to do the registration page and then you'll collect anybody who signed up for the event.

[00:26:30] They can opt in or opt out for you contacting a farm up with.

[00:26:33] So it's a cool way to build an email list.

[00:26:35] It's put events out on LinkedIn and get a bunch of people registered to attend.

[00:26:39] You hope they all show up.

[00:26:40] You know, only if 100 people registered probably 20 you're going to show up, right?

[00:26:45] But you get to the contact information for all 100 of those.

[00:26:49] And you know, tell you when you download spreadsheet, whether you can email or call them.

[00:26:53] So that's been really cool.

[00:26:54] That's awesome.

[00:26:55] I love how the gap is being registered because a lot of the conversations that we've had is, you know,

[00:27:00] You have the ecosystem in whatever social platform right?

[00:27:02] And then you have to like move them into your own funnels or your own pages, right?

[00:27:07] To collect that information.

[00:27:08] And I love that.

[00:27:09] Like Facebook sucks when it comes to pages and everything.

[00:27:12] It's so hard to do Facebook.

[00:27:13] Yeah.

[00:27:14] And then, you know, you get banned for ads and different things depending on like what you're messaging is.

[00:27:17] It's like it's very interesting, but like you said at the beginning, right?

[00:27:21] Like you chose LinkedIn because there's less friction for the business conversation at the end of the day, right?

[00:27:27] For the business conversation.

[00:27:28] For the business to thrive, we have to have business conversations.

[00:27:30] So I love how and this is like totally new because like LinkedIn has been like a safety net platform for me in a sense.

[00:27:36] Like we just post the same thing that we have on other platforms personally.

[00:27:40] We've connected a lot more in Instagram on Facebook.

[00:27:43] And where this is why we have in these conversations, right?

[00:27:45] I can't wait for this at 4224.

[00:27:47] And I love that you've laid out a very simple framework in a sense to execute.

[00:27:51] Not easy, right?

[00:27:52] Like you can't it's laid out but the consistency is what's going to do it and I love it.

[00:27:59] Let me tell you about Leo Turner really quick.

[00:28:02] I'm going to jump in on you, but I think it's important point.

[00:28:05] So I watched Leah go from about 900 followers to 150,000 followers in about a year.

[00:28:13] Now, Leah is probably one of the most authentic people in the world the way she shows up.

[00:28:18] The most fascinating thing is when she hit that following, she wasn't on Twitter,

[00:28:22] she wasn't on Instagram, she wasn't on any other platforms.

[00:28:25] She is now, right?

[00:28:28] But what she did is when she got to that 160,000 on LinkedIn, she just made a post, goes, hey, I'm going to go give Twitter a try.

[00:28:36] And what happened?

[00:28:37] I drove as a people just followed her straight to Twitter.

[00:28:41] So I would tell you guys, I wouldn't worry about LinkedIn so much if Instagram and Facebook are working for you.

[00:28:47] I would go get Influencers status on that platform, stay there, double down, go all in on that.

[00:28:53] And then when you get a massive following for the platform which are linked in a lot of huge followers.

[00:29:00] You know, on Instagram, you better have hundreds of thousands of millions of followers to be like Influencers status.

[00:29:06] On LinkedIn, you can be about 50,000 followers and be Influencers status at this point.

[00:29:12] So wait to you get Influencers status, then come play over in a sort of playground because otherwise you'll still have to.

[00:29:18] Yeah, absolutely.

[00:29:19] I've been like here.

[00:29:20] Here's where my curiosity is picked right.

[00:29:23] So little background obviously, like this year we acquired this podcast in studio.

[00:29:27] So the local play has been very significant.

[00:29:28] If we can the last like three, three months with people coming into here,

[00:29:32] we have like leadership of companies coming in recording internal podcasts for their stuff.

[00:29:36] Like, and it's been interesting to start having those like local conversations with like leaders in our city, right?

[00:29:42] In the past like the last four years we've connected with incredible people all over, I guess the world in a sense, right?

[00:29:50] But here's everybody that we connected with there in our industry in a sense so they know the stuff.

[00:29:55] So here's an example.

[00:29:56] This guy, he owned a comedy club. He's part of a bunch of boards here in Jacksonville different companies and he's part of the board in the chambers of commerce, right?

[00:30:06] And he was just waiting to be interviewed by one of the people that come here here in the studios and we started talking podcasting and constantly in a sense.

[00:30:12] The immediate response from him was like, hey, I need you to come and talk to the chamber about this stuff.

[00:30:19] Like there's a lot of misinformation and miscommunication and they don't know, right?

[00:30:23] So to me, that seems like a really interesting opportunity, right?

[00:30:27] Because not only for the studio, but maybe for the fractional teams in their company, right?

[00:30:31] And I guess they're a little further away from like the current messaging that we have, but it's also a massive opportunity for to provide value.

[00:30:39] And so it's been an interesting experiment to have those conversations here in the studio with like what's happening at the ground level with companies here, right?

[00:30:47] Because our belief is like every company needs to have their, have control of their marketing messaging and maybe even their production, right?

[00:30:56] You take charging yours, right, with your messaging and your commitment to content.

[00:31:00] And I think a lot of people are missing the mark, right?

[00:31:03] So to me it's like, okay, where do I actually connect with those, right?

[00:31:06] And to me, like it goes back to LinkedIn, like you said, and this is why I was so excited to have this conversation because it opens the door, right?

[00:31:14] So there's, you know, on our content, I guess, strategy and this is something that we're probably going to talk before the end of the year.

[00:31:20] We have the podcast content that it could be like very wide in a sense in the content world.

[00:31:26] And thus promoting the podcast as a product and then the podcast develop some relationships in a sense.

[00:31:32] But we haven't really sat down and be like, do you know, we're actually going to sit down and ride a thing or a post or a LinkedIn or a blog post about the five benefits of podcasting, but for B2B, for example, right?

[00:31:43] That specifically, we haven't really dove into it apart from how in this show. So I'm excited about the opportunity to ask.

[00:31:52] Yeah, I wouldn't, I wouldn't do just one post, and I'm sure there's not what you're saying, but I would consider what's the overall campaign.

[00:32:00] Exactly. How do we take this message consistently to the marketplace?

[00:32:05] Because people don't still don't understand the power of networking and for me, or power of podcasting.

[00:32:11] Podcasting for me has nothing to do with about getting my voice and name brand and everything out there for me.

[00:32:16] It's all about the networking.

[00:32:18] And just the cruel people that I've met because of podcasting.

[00:32:22] On the opportunities, those conversations have afforded me that I wouldn't have otherwise gotten into.

[00:32:26] I mean, I've keynote spoke at conferences because I was a guest on somebody's podcast.

[00:32:32] I've done some really cool private, you know, get away, retreat type thing.

[00:32:37] I was one of the speakers because of the other somebody's podcast, right?

[00:32:40] You know, so there's some really, really cool opportunities.

[00:32:43] But I think most people when you look at a monosocial platform and they're talking about podcasting, they're just trying to convince people to start a podcast.

[00:32:51] And I think if you guys really come out of the perspective of this is how you get a give a voice to your business, a voice to your idea,

[00:32:58] it starts changing the dynamics of what you're talking about.

[00:33:04] And it gets you out of that, what's convinced in the start of podcast to let it help you get a voice for your business.

[00:33:12] Yeah, absolutely. I love that.

[00:33:14] I'm going to backtrack here a little bit ahead of question that has been scratching my mind or something like that.

[00:33:22] I don't know what the scratching your mind.

[00:33:24] I don't know what the same is, but you know.

[00:33:27] You know, how you each that, but you know.

[00:33:29] Exactly. I, I, I, by potentially asking the question of my brother allows me to hear a G.

[00:33:35] Yes, yes, yes.

[00:33:36] But, you know, last time we spoke, I remember you had a Facebook community and you were fairly, I feel like most of your time was being invested into Facebook.

[00:33:47] So, like you mentioned before, I feel like you were spreading yourself to thin you realize that they started to go all in on LinkedIn. Great decision. Obviously has paid off.

[00:33:58] I'm curious though because Facebook has that element of the community with the Facebook groups and I know you are very active inside of your Facebook group.

[00:34:07] Yeah.

[00:34:07] What happened first of all? That's an asset.

[00:34:09] So, what happened to that asset? Did you, you know, let people know that you're going to move on or you still kind of like keeping up with that in some sort of way.

[00:34:19] And what is your view on having those sort of communities, right?

[00:34:23] Because I know right now newsletters are popping up right?

[00:34:26] Newsletters inside of LinkedIn are fairly big as well.

[00:34:30] So would you rather, you know, move your focus completely or you're still kind of like, you know, maintenance mode for this Facebook group that you just have.

[00:34:40] So the Facebook group is still there.

[00:34:44] It's, I like that the phrase maintenance mode. I'll drop a post in there every once in a while. I'll prove people in there but we are doing nothing on Facebook.

[00:34:53] We might promote an event every once in a while, but I came to the realization that there are Facebook entrepreneurs and there's LinkedIn entrepreneurs.

[00:35:02] And they are two different damn people.

[00:35:05] I, we were finding that more of your entrepreneurs that we're hanging out on Facebook, which is more of our target audience. You're B to be service-based businesses.

[00:35:15] And more of the people that we're hanging on Facebook were broke.

[00:35:20] The people that were on LinkedIn, they had money and there's even been some studies showing that the average income of people on LinkedIn versus Facebook and Instagram.

[00:35:31] I mean, there's like, you, I don't know the exact numbers but yeah. There's a significant difference in personal income from people on LinkedIn versus a Facebook or Instagram.

[00:35:42] So I was watching, could I was daddling on LinkedIn towards, well since 2020 really when COVID and all that stuff hit, you know, I've doing a lot more on LinkedIn, but didn't, like I said, didn't really take a serious social January.

[00:35:56] But I was watching friends that were all in on LinkedIn and how much traction they were getting in their business. And then I was comparing that to what I was getting on Facebook and they were just dominating.

[00:36:08] And I felt like we were trading water on Facebook because Facebook made a announcement at one point that they were going to move all groups to paid groups, like, you know, that you could make money because of a Facebook group.

[00:36:20] And I'm saying, as soon as Facebook puts money to it, if you don't, you're going to get squashed. So I moved all of our private groups off of Facebook altogether.

[00:36:29] And we went out and we purchased Circle, which is a membership community thing.

[00:36:34] And we move it all of our private groups in Circle because I wanted to control the platform versus having Facebook control our fate.

[00:36:41] And at that same point of doing that, we started really looking at, okay, if we're going to pull that off of Facebook, where else we can go.

[00:36:50] And that's when I made a call to start doing LinkedIn this year.

[00:36:53] LinkedIn groups still suck. They're not getting any traction. The newsletters are doing okay when they first came out.

[00:37:01] The new letters were amazing. Now they're a little bit slow. But I do like the fact that, I see only thing on LinkedIn that goes off the platform.

[00:37:10] So if you do produce a newsletter, it actually people signed up to join it.

[00:37:15] Whatever email they have signed up for LinkedIn account, they will get emailed that newsletter.

[00:37:20] So I like that portion of it because it's an all platform touch point.

[00:37:26] But you can not, the call like that email right on your CRM or whatnot.

[00:37:31] Yes, yes, yes. So that's pretty powerful.

[00:37:36] But yeah, like anything for that newsletter to work, man. It's got to be consistent as hell.

[00:37:42] Yeah, absolutely. And I think like you mentioned right like picking a channel right at Peking, a medium right at LinkedIn, Facebook or all in on that.

[00:37:50] But then within the haemillion, then you have different channels. If you say right, you got LinkedIn live. You got the newsletter on whatnot.

[00:37:59] Like what you've been doing, it seems like you've been kind of like testing different modalities of content and you'll find your winners and you're sticking with those being consistent on the long run which again.

[00:38:10] Less than number one for anybody listening is that commitment and is a long term game right if you're going to do any sort of content at the end of the day, it's a long term.

[00:38:21] Well, and probably one of our fast and you're right. One of our quick, quick, quick, fast name things we're playing with right now is the live streams. So we have a stream yard.

[00:38:35] And so every Monday we're going live on about the night for there's four of us.

[00:38:42] And we always have a guest and we broadcast that out to multiple different channels. That's been pretty fast made in play way linked in by far is nominating all of our live channels.

[00:38:51] That's some advice.

[00:38:52] Well, I guess maybe condons, profit and I have to go be stream live on LinkedIn as well. Maybe sounds good.

[00:39:00] I'm down.

[00:39:02] As we wrap up, I have a couple questions for you. It's one, it, you know, what was your expectation when starting this strategy right a lot of people that that we have conversations with.

[00:39:13] They might have an expectation that maybe a little crazy to say the least.

[00:39:20] And then they get very discouraged right as as a move forward.

[00:39:25] And then what is your strategy the same for next year?

[00:39:30] Yeah, so the biggest thing I want to find out is because we could we actually predict revenue from a platform.

[00:39:37] Could we show up put out enough content that we could actually track back to revenue which we've.

[00:39:43] I don't want to say we figured it out but we know how to track the revenue from it right. I can't say hey put out this potion is going to get you x amount of dollars right and I think anybody can.

[00:39:53] Yeah, but we've definitely seen where we could consistently put out content do events do the different things and track it back to revenue.

[00:40:02] Moving forward, it's it's for me.

[00:40:05] I look at this way Tony Robbins has 101 companies that are tuned to 7 billion dollars.

[00:40:12] If you ask most people to name one of his companies, nobody can name one of his companies right Tony has one main job in this world and his job is to be the face of Tony Robbins.

[00:40:22] So so and to keep as many people coming in and feeling in 101 companies.

[00:40:27] So for me that's my primary focus is how can I keep our message, how can I keep our brand, how can we get it keep the name,

[00:40:34] Donnie Bowbeen out there in public enough so that we can continue to support all of our clients continue to build our cool community of B2B, you know service based professionals.

[00:40:44] How do we continue to build that world?

[00:40:46] So I'm constantly building the company right now.

[00:40:50] So my biggest primary job is to be the face out front and the team picks up all the pieces behind the scenes as much as possible.

[00:40:58] So so that's that's our overall aim for everything we do.

[00:41:00] That's awesome.

[00:41:01] I love it.

[00:41:02] What would you recommend, you know, people as an action point, you know, as they as they're gear up for next year and they want to tackle, you know,

[00:41:10] social platform or content in general, right? Like how you know turning that content into profit.

[00:41:16] Probably one of the smartest things anybody ever taught me was you should take and write down every significant moment that's ever happened in your life.

[00:41:23] Good or bad.

[00:41:24] And next to each one of those significant moments, write the lesson you've learned from it.

[00:41:30] If you're going to choose a platform like LinkedIn, take everyone of those stories and teach it, right?

[00:41:37] From the perspective,

[00:41:38] you know, you're going to have a different put-a business spin on it.

[00:41:40] So so some of my best posts have been out there have been the one post I did where we were year two doing about as business summit.

[00:41:49] And while the summit was going, I was $40,000 in debt.

[00:41:53] The hotel was asking for a check that I could not cover at that point and I was, you know, here I am trying to support as many small business entrepreneurs, everything else.

[00:42:03] And remember I walked off stage and walked around to the back side and I, and friend of mine,

[00:42:08] Dr. Stevie D'Ankarder happened to be there and I dropped my knees and tears because the stress and everything just fucking new can be right.

[00:42:16] And you know, I've shared that story out there because now we're going on year five of the badass business summit.

[00:42:23] We started doing Champions Summits and now Stevie runs the badass business summit for me.

[00:42:27] She's also travels around the US doing the Champions Summits with me.

[00:42:32] And so she's been a key key, give it a pivotal moment.

[00:42:35] But me being able to share that moment of my business to others given them kind of, hey, we know it sucks.

[00:42:44] You're not doing this crap alone.

[00:42:45] Nobody has the freaking E button, you know, really gets people to lean into your content and allows you to be seen as a normal person.

[00:42:54] The Instagram side of things where everything's sunshine and rainbows and everything's, you know, amazing all the time for people.

[00:43:01] I like showing the the the the more the dark side of business in a real side of business.

[00:43:06] But the whole point of that is it is those lessons that you can teach other people will build your content for you and allow you to find your voice out there on a platform.

[00:43:17] Because it's your stuff, it's your knowledge and people want to hear your words.

[00:43:24] Great phrase I don't know who said it originally is not mine is people want to learn from your scars, not your gaping wounds.

[00:43:31] So teach the things that you've actually learned and gone through, not the things that you're currently facing that are kicking your ass.

[00:43:38] Yeah, I'm so I really like that that's a pretty cool framework.

[00:43:41] I have actually something I want to add to my personal list last night, you know, I was targeted by my brother.

[00:43:49] He's a wife on my girlfriend on game night, you know.

[00:43:53] So I'm definitely I'm definitely going to make a person how that made me stronger, you know, sometimes you're going to become the target when people perceive you as a lion.

[00:44:01] You know, as a top dog that is about to take it all, did you just going to go against you but it's okay, you just got a you know endure these hardships.

[00:44:10] So I appreciate it. I appreciate it.

[00:44:12] I'm going to clear the record.

[00:44:13] I do not go up on anybody, yes, I did beat him up poker tonight to go and then I also beat him, yes, but I did not target him.

[00:44:21] Is it is a group and for a coordinated by my wife and a new girlfriend.

[00:44:26] So so so Louis, you shouldn't write a post about this is what it looks like to be in a victim state of mind when you think people gang up on you and a game.

[00:44:35] Yeah, exactly.

[00:44:38] There you go.

[00:44:39] There you go. That's so good.

[00:44:42] So I'm always is amazing to have these conversations with you. Thank you so much for sharing, you know, your lessons and why you've learned in the platform.

[00:44:51] I'm definitely motivated to create a framework similar to yours in the platform that you know, we see fit for us today. But I think like apart from just LinkedIn, you just open the eyes for a lot of people in whatever platform they want to go into right at the end of the day like we're very big fans of frameworks and execution and consistency.

[00:45:10] And it's so awesome to see that a yield, this incredible results for you and your company. So super excited to see what's coming for you next year and you company continue to grow man.

[00:45:25] I appreciate it. And guys, if you're still listening to us, you're still hanging out with us do these guys a favor and take a screenshot of wherever you're listening and watching this and share the subtle social media whether it's this episode or any of the other episodes.

[00:45:37] Tag me and if I'm there man, I will find it and come comment but to help away to say you appreciate you know what's coming out of these guys is studio. And also let's them know that this is the kind of content you consistently want to hear for them so it helps them bring in better guest, better content series. So it's a cool way to show appreciate.

[00:45:53] So you're like the you're like the Liam Neeson of social media rather than go away and then you know get people in trouble. You're like I will find you and I will comment on your posts.

[00:46:06] But you know for people here that are listening, don't you just share some what we call hash like golden boulders. You know they're like golden nuggets you's way way bigger.

[00:46:19] You know you talk first of all this keeps on the it goes with the theme of poker, you know you're like go all in into one platform which you did right LinkedIn for you. You can share your $1,000 per hour LinkedIn framework that you know you can use that money.

[00:46:35] You can use that if you want. You know you also share what type of content is working and I love that caveat that you said is like, okay look I'm not that next person but this was was working for me based on repetition right that data and of course that difference between Facebook and LinkedIn entrepreneurs which is huge on how you made that decision to you know put your focus into one place and you ended up with that that little golden nugget on the framework on how to create content based on your stories under like.

[00:47:05] And I think that's the reason for me to be a person which was absolutely amazing so don't eat no thank you so much.

[00:47:10] Oh my honor yes my honor this is always fun to hang out with you too. Yeah, I don't know what I'm going to have what what's going to happen when you shave that beard off so be like looking at different person but I'll send you a picture right now like you're like in posture.

[00:47:21] I'll send you a picture in a week actually week and a half because my girlfriend's family they want to donate a shove they're about to open their fifth one.

[00:47:30] And I'm going to have to you know get down and dirty and make some doughnuts and you know code doesn't allow you to have a beard so we'll see.

[00:47:41] Guys we let us say thank you so much for joining us on the in-spraffed podcast go ahead and follow the show your favorite podcast platform and also share media at least rose co.

[00:47:50] That is, Ranik Donnie here help you made a decision and go all in in a single platform.

[00:47:56] Please please don't forget to share this episode give him a follow or he will find you and don't forget to leave a fire sorry.

[00:48:02] See ya. Bye guys.