She Got 1 Billion Views in 30 Days (The System Behind It)

[00:00:00] [SPEAKER_00] Hey guys and welcome back to Content Is Profit. Today I bring you an interesting story on how this one creator was able to generate a billion views on YouTube. So yes, the number first, no warm up required for this. Before we get started, the reason you've seen probably or heard less episodes is because we're gearing up.

[00:00:22] [SPEAKER_00] I mean, today, the time of this recording, the World Cup is starting and there's going to be a special episode that's coming that I'm going to share a little bit of a personal story slash dream that has to do with that. For those that are listening to us and are interested in soccer, the World Cup, football, we do have a football podcast called The Football Show. You can find it at whatever platform. So go there and you're going to understand in probably the next episode of why I'm doing this.

[00:00:50] [SPEAKER_00] But yeah, I mean, recently I created like this one piece of content that we got from a newsletter that we subscribe called The Published Press. They're more on the creator side, not so much on the business side. They talk about the business of the creators, but it's not for business owners, right? But there's this creator, her name is Jenny Oyes, right? Like she has already 11 million subscribers, granted, right? But she went through like this crazy transformation, right?

[00:01:20] [SPEAKER_00] She rebranded, she has a new look. And more importantly, she decided to go and document a little bit of what she does. And the background of her, if I'm not mistaken, she was helping brands and people get to big views, right? She went through this crisis as all of us creators do. And she decided to rebrand herself and show her actual life, right?

[00:01:47] [SPEAKER_00] So she went from posting once a day to anywhere from 20, listen to this, to 100 videos a day, publishing every hour on the hour. Crazy. The result is a billion views, B, B with a B, in 30 days. So here's the part that actually got me. It's not the volume. I mean, yes, that is impressive. And you could technically also buy that with ads, right?

[00:02:16] [SPEAKER_00] It was the machine that she put in behind. So the article kind of goes a little bit deep. And here is the background. And this is what's important is because when we first started, we heard the gravy's paying for those internet marketing originals and Russell Brands and all these people. They're like, publish, publish, publish. And you'll see these guys and you're trying to hack, you know, what they do. And you see all these posts every single day, different formats, different things. And very quickly, a lot of us burned out. That happened to us.

[00:02:46] [SPEAKER_00] That happens with a lot of the people that we talk about. And we didn't really understand like what's behind. So here's the cue. The cue or the clue, I guess. So she has behind this operation. And again, are you willing? Are you willing to do something like this? She has five people, right? She has two ideators slash script writers, right? Two editors and one strategist. She is the main character on the thing. Obviously, she records under the thing, but she doesn't do it all.

[00:03:16] [SPEAKER_00] And I think a lot of people are starting out. We see those volumes and we fully dive in, right? Especially with, you know, podcasting and the clips and all the AI tools there. We see that we have the control and we can go ahead and use all these tools to the max. And I'm guilty of it with like the vlogging that we do. There's a new software that I've been testing called Wideframe. And I love testing new software, but then I fall in the trap of like, okay, let's hand it off to somebody that can do a better job. So I'm in that transition right now with that specific type of content.

[00:03:46] [SPEAKER_00] Now, here's a flow that she does, right? She films during the day and then she hands the footage to her team and her strategies. They review and it schedules to publish hourly starting at midnight. Okay. Crazy operation. My question is, how long is she going to be able to sustain this? There's a similar case in the world of soccer. There's like this one guy that she will publish, like he will publish a video right after the game ended.

[00:04:13] [SPEAKER_00] So he documented like the Champions League semifinals, like big games, semifinals, finals. And like the video was up maybe an hour after. And it's like a vlog style thing. And I was like, man, how's this dude happening? Because like an hour, you're still in the stadium. How's he doing it? And this is a cool thing. He filmed everything on an iPhone as he was doing the thing. And he had two editors on call. The iPhone uploads the footage to the cloud. The editors pull it down from the cloud automatically.

[00:04:41] [SPEAKER_00] And they start working on the video. And they pre-recorded the intros of the video. So what they have to do is they had like that wiggle room hour where the game ended and the video was almost done. That's a review it and then publish it right off the bat. And this guy has gained so many subscribers by doing that and being on the timely matter. She's all about the systems and your team that have there, right? So here's the honest part. Like when she first switched to styles, like her views dropped from a million to 50,000 per video. Crazy.

[00:05:11] [SPEAKER_00] From a million, you're up here to 50,000 per video. She kept going. She kept going. She kept creating. She committed to the new format. And, you know, basically she said that it was like a home renovation. So for the house to get prettier, it has to be uglier first, basically. So here's what this show or this episode is really about. And the wrong takeaway is, okay, well, she's doing 100 posts a day, right?

[00:05:40] [SPEAKER_00] And you see every single video or every single post in social media going there. It's like, you got to post. If you post twice a day, three times a day, your life will change in a year. Yes, it will change in a year. But how do you get to that point? So if you try to do that with like no system at all, you will torture yourself or your small team. If you have a small team, like within a week, it's crazy. And by the way, I'm going to tell you what we're doing for the full bullshit in just a little bit.

[00:06:06] [SPEAKER_00] So here's what I think or what our team thinks is the right takeaway, right? Build your system first, then raise the frequency it can carry. And we talk about this in our six levers every single, almost every single week on Business Creator Club, where, you know, we go in and we look at six different phases of six different levers in your creation process. So we do a workshop on this.

[00:06:33] [SPEAKER_00] We do like there's a little free session in there instead of Business Creator Club that can walk you through like how to identify this and find your constraint and be like, OK, is creation my constraint? Is ideation my constraint? Is production my constraint? A lot of people think production is a constraint because we have like all these things that we haven't been able to produce. But then we find out that creation is a little bit of a friction point.

[00:06:57] [SPEAKER_00] In our specific case, I need to set up a little set right here next to my office to stream all of the soccer games that we're going to be doing. That has caused a lot of friction and we're supposed to have it at the beginning of the week. It's not there yet. So again, identify that construction and then you can put something in place to do that. I think the second unlock that most people miss is, you know, she wore her real life through all the content. Let's see. How did I put it in here? Will they want?

[00:07:29] [SPEAKER_00] Will they want? Will they want day? Storyline. Basically, she's like her own best friend, right? She's getting ready in the morning. She introduces to her friend group. And then that creates this curiosity grabs between, you know, what's her real life like? Like what is she going to do? What are the plans? And I think this creates a lot of pressure for a lot of people if you're going to go for this format of what if my life is not interesting? That's not the point.

[00:07:58] [SPEAKER_00] The point is like the system and then you document for some people that's going to be interesting if that's the route that you're going to take. But how can you apply it into your business? And it doesn't have to be on the hour, but start building your system. It's like, okay, I'm going to document a day. What part of the day? I'm going to document an event. What part of the event? How do we do this? Let's prep the team. Let's make sure that, you know, we know the volume and so on. So the question is like, can I, can I post more? I think, I mean, sorry. The question is not, can I post more?

[00:08:28] [SPEAKER_00] I think the answer to that is yes, we can. Is do I actually have the system and the storyline to make it actually worth it? Right. So the lever, I guess, or the element that I really want to harp on or mention or go a little bit deeper on is frequency. Right. Like more, more shots on goal. If you get more shots on goal, you're going to miss a lot more, but you're also going to score a lot more. Right. The algorithm is a frequency game.

[00:08:56] [SPEAKER_00] This is what she's actually explained this in the article. Right. More chances to heat means more chances to break out. There's an analogy, I can't remember exactly who was a person saying this, but let's say, oh, Kevin Hart. Let's say you have like a, you have a turn at baseball. And if you, if you hit the ball at least once, or let's say if you make a home run at least once, you will get a million dollars.

[00:09:26] [SPEAKER_00] There's going to be people are going to go up to the plate. The line is going to be massive because everybody wants a million dollars. And I might be butchering this story, but stay with me. And we're going to pitch it. Some people are going to miss. Some people are going to hit it. It's going to, you know, go to first base, go to the center field, whatever. They're going to hit it, but they're not going to make a home run. Eventually, some people are going to stop. They're going to stop creating. They're going to stop trying to hit the ball. And the line is going to become smaller, smaller, smaller, smaller. If you try and you hit and you try and you hit and you try and you hit.

[00:09:55] [SPEAKER_00] Eventually, if you're the last one there and endure long enough to get noticed and add frequency to this, then eventually you're going to be the only one left. And you're going to hit and you're going to hit and you're going to hit. And to eventually you're going to hit that home run and you're going to take the million dollars. Right. So same thing is with content. We got to stay in the game and we got to create these hits. Hits after hit, providing value, entertaining, being funny, being yourself, like pick one. Right. So here's here's the cool thing.

[00:10:25] [SPEAKER_00] Like the total watch time overall, and she's primarily on YouTube. Keep this in mind. Right. Compounds. In her case, posting hourly. And the audience spends more time with you. Than they do with like long form content creators. Hashtag podcasters. Right. Which is crazy. And so we're going to try this out ourselves. Not with continuous profit. We're going to try it out with the World Cup. We're going to start creating a little bit more than usual. Different environments.

[00:10:55] [SPEAKER_00] It doesn't have to be in studio. I think I'm going to take my camera today. I'm going to record while my kid is practicing his soccer, which is going to be very exciting. And we're going to see. We're going to be every episode, every day. The podcast is going to be up. And we're going to put a ton of clips out and see what happens. Right. And maybe I record specific clips and so on. And I'm going to be very involved with this. We have actually full disclosure. We have a project manager that's going to be running the system in the background.

[00:11:22] [SPEAKER_00] We have a graphic designer that she's going to support us with that. But then I'm also going to be creating on the spot. And then we have somebody that distributes the content. So we'll see how it goes. So a storyline across all these posts beats one perfect post. Like sometimes we spend a lot of time trying to craft this one post. And then when it comes out, crickets. And it's because maybe we're not adding to the frequency. So on. So can we do a post in the morning? Can we do a post in the afternoon? And I think like this is very interesting.

[00:11:50] [SPEAKER_00] And as I'm saying this, I might do it. If you go to actually my social media. I think I like the idea of committing of like a very raw what's happening. Like what did I just do? Kind of telling you the story about this thing. And let's see how it goes. Because there's going to be a big project happening. So I think it's going to be good to kind of keep people evolving. And you know, I haven't seen her shorts. I doubt that they're like super highly edited. Maybe they have some music in there.

[00:12:18] [SPEAKER_00] But there's some tools like captions on your phone that can be really cool. So maybe we do, maybe not hourly. But maybe every two hours we do like a quick update. It's like, hey, I just finished doing this thing. And we turn the camera or so on. I think that'll be cool. Oh, idea. Yeah. Anyway, so frequencies forces the system, right? You literally cannot win 30 videos a day, right? So you, if you want to commit to that cadence and the frequency, you have to build a system, right?

[00:12:47] [SPEAKER_00] So that brings us to segment number four, right? Which is build your own system. Like how do you actually do this? Steal the structure, not the number. So here are three steps for you to do this, right? So number one is pick your honest frequency. We talk about this in 45 Live. We talk about this in your publishing pyramid, right? Where it's like, what is my commitment when it comes to frequency? Not a hundred. Maybe it's daily. Maybe just what I just do. It's like, maybe, you know, every couple hours I put an alarm and I do this.

[00:13:15] [SPEAKER_00] There's a, there's a very cool coach that he just won the Champions League. And again, I follow a lot of soccer. Uh, but the guy has an alarm every 30 minutes in his phone, uh, that says, get up and do some squats and make some jumps and then go back to work. And every 30 minutes he'll be doing squats. It's crazy. So can we do that with like our content? And again, the depends also on the system. Um, and depends on like what you want as a final output.

[00:13:42] [SPEAKER_00] But if you have no team, I don't think that's an excuse. I think you can create like very cool, you know, first point, uh, POV type content that it will make it a lot better. So, um, so anyways, number one, again, pick your frequency, maybe daily, maybe three times a week, pick a number that, um, is actually a little scary, right? But also it won't break you. Uh, this applies to podcasting to be like three times a week, twice a week. We, when we first started the podcasting, we did, we decided to do three times a week, right?

[00:14:12] [SPEAKER_00] Which is crazy. Now we do once a week and we do a lot better with that. Uh, but we had to put in the reps many, many times. Very cool. So number two is assign your roles. Even if it's just like wearing two hats, like who is the ideator? Who is the captor? Who edits? Who's schedule? Maybe you are all of them, right? But make sure you assign it because then you're going to bring, then you can bring somebody and be like, okay, you know what? This, um, this editing is taking me two hours a day.

[00:14:40] [SPEAKER_00] Well, if we do those, maybe you can sell, you can, you can pay somebody to do that, right? Maybe scheduling all this content is taking this many times. And now you have a hard number that you can go and you can hire for, right? So obviously she has five people. Uh, you might have one or one and a half or only you. So make sure that you assign these roles around the process. Do the process once and then document me like, what am I doing? Am I recording? Am I scripting? Um, I'm editing and all those things. And you can remove some of this if you decide to go there a little bit more organic route.

[00:15:10] [SPEAKER_00] So find your storyline, the thread that people will follow. Like with the example I just mentioned about the football show, not just the podcast, but if you're going to document that kind of stuff, it's like, okay, where am I going? Where is my goal? Like tell people that maybe that's your pin post. Maybe that is your, your main video inside of YouTube, right? For her, it was her life. For us is the chase of the business. So of the chase of the goal, like what would it be? So, uh, here's a callback to what we did 45 live.

[00:15:40] [SPEAKER_00] We did this like five years ago without even noticing it, right? Like this was like the live version of this. Every day we were in documenting our life because, uh, we're like starting out. There's a lot of imposter syndrome, but we were telling people what we were learning. And we were telling people what we were doing on a specific environment in an office. So I said, this pushed us, um, pushed volume to like at least once a day, which, you know, for those who have heard the story, change your life completely. So a hundred, a hundred percent recommend it.

[00:16:08] [SPEAKER_00] So what are we actually going to be doing, um, with this? And this is like, this article triggered what we're about to do with the football show. Again, the food, the football.show, if you want to check out the website. Uh, but with the world cup, right, we are, um, I literally just texted the team yesterday that I'm very nervous, uh, that I'm going to increase the volume here. The plan, like, so during the world cup, we're going to be doing podcasting almost daily. I think minimum three times a week. This is what I think we can do.

[00:16:38] [SPEAKER_00] Not kind of the weekends. We're going to live stream some of the games, not every game, but I would love to do a live stream a day, which is very minimal. Like we put in, I have the systems where, you know, we can share the screen and share the results and all this stuff. And it just goes out there. So three podcasts a week, at least a live stream a day. Um, and then the clips that come with that, which is, you know, is a product that team does that, right. Which is super cool. Uh, so this is basically the inspiration that she does.

[00:17:04] [SPEAKER_00] And then maybe later I'll add the every two hours, we do something like this. So here's the challenge, right? Like, um, for you, not for me, for you, because we already have a challenge, but for you as a listener, what are you doing today to challenge your production? Like if you have a team, right? They might have some capacity there. Like, what are you going to do? Are you willing to push yourself and your team to find a strategy to figure out? Like, how do you, how do I actually reach the limits?

[00:17:33] [SPEAKER_00] Like F1 drivers, like their job is to find the track limits all the time. That's their one job. So how are you willing to do it? Are you willing to push it that much? She was, and a billion views later, your she's right. Uh, so that's exactly, and keep in mind, oh, she already had a bunch of subscribers. Keep in mind, she was getting a million views, a video, and then it went down to 50,000 a video. So again, we might have to tear down what we have, right? So, um, here's what I would recommend tomorrow.

[00:18:02] [SPEAKER_00] We go, we go back on to calls, uh, 1230 Eastern on Fridays with the business creator. Come build it. Let's do it together, right? Businesscreator.club. Come in. And, um, if you don't want to pay the $37 a month, send me a message at Luis that creates or Luis that at bizbros.io. Send me a message. Hey Luis, I don't have the $37 a month. Don't worry. We have scholarships. Come on, hang out and we can build this together. Cool.

[00:18:29] [SPEAKER_00] Um, and then if you see us in the football show, make sure you like and subscribe for, for that. That's our passion project. So anyways, guys, thank you so much. Uh, I'm excited. If you're a soccer fan, like I am, please come hang out or like send me a message. Uh, I've, I'm surprised of how many people in our network actually love to support him because we don't talk about it. Uh, it's not there. So business creating awesome things, soccer, that sort of thing. Anyways, thank you guys.

[00:18:58] [SPEAKER_00] And I'll see you on the next episode. Take care.