Making Videos Profitable (and much more)…. Finally!

[00:00:00] Welcome back to another episode of Content Is Profit. Today we have a special one.

[00:00:04] We actually have a communication student and a video production student, same person though.

[00:00:09] And we're gonna be discussing some of the challenges they've been having with a project from one of

[00:00:15] their new clients that is seeking to create somewhat of a mini documentary. So he actually came on

[00:00:22] the studio with some questions and looking for some guidance and at the end of the day...

[00:00:27] The initial pitch was to shadow the show and then the conversation was so good we're like we need to

[00:00:31] record about this because a lot of people are probably experiencing the same friction because we did.

[00:00:37] That was one of the things that we did and we go through a bunch of examples, we go through

[00:00:40] how to apply it actually in your business, how to apply you as a creator or even if you are

[00:00:45] a business how to talk to your team about it. That is right. I think it's super exciting.

[00:00:48] Now enjoy. Well I was gonna have some other things you could learn. Some of the things

[00:00:53] you're gonna learn on this episode are managing expectations with the client when they bring a

[00:00:59] project to you. Especially if you cannot have your hands on every stage of the project. So mostly

[00:01:06] on the post-production side of things. Another thing that we talk about is processes on the

[00:01:11] creative aspect. How do you structure maybe certain pieces of content and at the end of the

[00:01:18] day we also talk about our famous publishing pyramid and quality of the message over quality

[00:01:23] of the production. Yeah Fonsey is also thrown under the bus a couple times and then I've also

[00:01:27] thrown under the bus for a couple times so enjoy. We've got some fresh new talent and I'm

[00:01:33] Luis and you're listening to the content East Prophet podcast. So welcome Cully! Let's go!

[00:01:44] Hello!

[00:01:47] You got an audience. Cullen remember to talk closer like feel free to handle the mic whichever way

[00:01:53] you go if you want it's totally okay. Here's a little bit more context right like Cullen is

[00:01:58] working with this amazing company which remains to be not named but a very fun and amazing

[00:02:04] you know project that's gonna be very very big that's all we can say it involves racing

[00:02:09] cars and we're just talking about you know back end processes how to make like video editing a

[00:02:17] little bit easier types of video editing types of podcasts pre-production pre-production post-production

[00:02:25] how to how to make a win for a client like explaining expectations right like all these

[00:02:30] amazing things and we're like wow this is so cool because that's kind of like the world that

[00:02:33] we started in and now we just really focus on podcasts and the micro assets right.

[00:02:40] Cullen we're gonna put you under the mic here I know my brother Butcher a little bit

[00:02:44] you know what do you do when you go for school he said he goes to school for content but

[00:02:49] I know personally from talking to you that you had an interest in cinematography

[00:02:53] all that yeah so yeah we always said also that you had a radio voice so finally you're

[00:02:58] on a podcast so why don't you share with us a little bit what are those interests and

[00:03:02] what you're actually going to school for. So I mean ever since I was a kid I always wanted

[00:03:05] to go into like film yeah because I always like the creative process of making film and

[00:03:11] like being able to like I guess I mean just to do that just always was really cool to me

[00:03:16] and like that art form and stuff but you know for me I was gonna go for film but I didn't

[00:03:20] go for film because I don't think you can be taught like how to make specifically a film

[00:03:25] so I wanted to go and look at more of the process specifically so like video production

[00:03:29] so I'm going for like a communications major with the digital video production track so I get

[00:03:34] those technical aspects that allow me so that way my voice can do the talking but I actually know

[00:03:42] how to talk I guess yeah cool like we actually we actually might have you a teacher later on here

[00:03:48] in like two hours now that you said that you're scheduled she was scheduled okay because you're

[00:03:53] like communication I'm like that's way better that uh you go to school for content yeah I agree

[00:04:00] yeah 100% but anyways Fonzi you were in the middle of an idea when we said like stop saying that

[00:04:05] yes and continue on the on the show call and did you remember what he was saying

[00:04:09] my goodness all right cool but let's give some cause and text on this conversation right besides

[00:04:14] because I think red that is like out there in the ether we're gonna talk a lot about about a

[00:04:18] lot of things how is this a win for you the listener or you watching the video right like

[00:04:22] obviously we have a production business on on the back end and you know some of the things

[00:04:26] that I was showing Colin earlier was like our own process and we developed something where it's like

[00:04:30] we like to remove the friction you know identifying these these you know places where

[00:04:35] production might be held up right and that goes all the way from like scripting to like post

[00:04:40] production right this is elements and then you come up with your own process and every single

[00:04:44] I guess editor of content you know producer will have their own process and we encourage you

[00:04:49] to start exploring that right so I think they're gonna have overlaps at the end of the day a

[00:04:54] lot of it is gonna overlap and you know as a as a marketer or as a content producer

[00:04:59] you're you're chasing a result right what is that result is that more sales is that more

[00:05:04] better message better storytelling like all these things right and then that process

[00:05:08] is going to shape you know the that result yeah so let's talk about without mentioning

[00:05:13] brands names whatever kind of like let's use your project that you came with here

[00:05:18] you know asking questions about yeah as the context for what we're gonna talk about right so

[00:05:25] mention a little bit about what is the challenge that you're having or that you were having at

[00:05:30] the beginning of this project yes I mean I think the challenge that kind of comes in is like

[00:05:35] what does the client want versus how I I guess it vision it in my head and so there has to be

[00:05:42] that happy medium right because I'm the one that's painting the picture he's asking me to

[00:05:46] make said picture so if I don't know what to paint then how am I supposed to do it and so

[00:05:53] it's definitely it's definitely a learning process and obviously you know I'm still learning and

[00:05:59] yeah I mean I'm like 22 years old I'm still getting that like whole like thing going but

[00:06:07] yeah I mean and that's why I wanted to come to you guys because I mean you guys

[00:06:11] understand yeah I mean you guys have the experience so having that knowing where it's like

[00:06:16] I guess you have to make your own process of how it needs to work for you at least helps me

[00:06:24] understand especially for this video let's say we can paint the picture without naming anything

[00:06:28] right like it's like almost you came into a project and you received this box of puzzle

[00:06:34] pieces right yes and they threw them on the table aka media files aka media files and then they threw

[00:06:40] them on the table and then they spread them out and the client wants a result based on that footage

[00:06:46] that you as a producer and an editor you didn't have control over like the storyline or what

[00:06:53] happened so there's a multi-day event and there's like these things that happened but then

[00:06:58] you as an editor there's a lot of resources that are invested in actually rewatching

[00:07:02] this type of content and trying to make sense of like maybe what the client wants right and sometimes

[00:07:07] this is our point right sometimes a client might not know really what they want right then I have a

[00:07:12] reference exactly they might tell you hey I want x but x means something different different to you

[00:07:18] right um and then so that's the challenge right it's like how do we make this a win for the

[00:07:24] organization for the client based on the resources that we have today I mean I think

[00:07:30] another challenge too is the fact that they might know what they want but there might not be as educated

[00:07:35] on the process on how to achieve that so they went into this project with okay let's say example

[00:07:43] we want to shoot a mini documentary but they didn't know they had to plan it they need some sort

[00:07:50] of storyboard they needed b-roll they don't understand the difference between a roll b-roll

[00:07:55] right all these different puzzle pieces yeah right that you can add to create a final product

[00:08:02] so they went on and they said okay we're just going to shoot a lot of content because that's

[00:08:06] what we need we just need a lot of content right and then we're just going to give it to the

[00:08:09] editor because the editors you know their job is to put things together and that's it right

[00:08:15] so they have this goal but they have some sort of lack of understanding which is going to make

[00:08:19] the job the project a little bit more challenging so how do we tackle that in your eyes first of all

[00:08:27] I would love to hear from you how do you think you should tackle you know this sort of expectations

[00:08:33] with the client right that they have it's like right we want to build this and then you see

[00:08:38] what they got right the tools that they're offering you what would you tell them oh geez I mean

[00:08:45] you know I gotta be able to work with what I've got so there does need to be a little bit of give

[00:08:51] and take I think when it comes to that process because I can't materialize stuff out of thin air

[00:08:57] so if you don't know that we don't have this shot or the shot might not be like shot well or we

[00:09:03] just didn't get it done the right way you know there might need to be a little bit of a pivot

[00:09:08] or we need to kind of look at something else to be that main focus and

[00:09:15] yes it's it's it's a give and take yeah so for example like one of the things that we that

[00:09:20] we're talking about is like let's say they want an interview shot in a mini documentary right and

[00:09:26] then the reference that we get on our process we always ask for a reference at the beginning

[00:09:31] we're like what are some examples of content that you'd like that you consume like what

[00:09:34] so we can see like what they're actually thinking about right in a sense and then they want an

[00:09:41] interview shot and they show us let's say a press conference right that is shot with like a tv camera

[00:09:45] there's microphones you can actually listen to it but then the shot that we get is shot from an

[00:09:51] iPhone moving from one side to the other one the audio is maybe there's no microphone right

[00:09:59] iPhone you know so there's there's a limitation to that to that type of content versus the expectation

[00:10:04] that the client might have and I think in general like in our world that happens every single day

[00:10:09] right like we in our specific case with podcast editing this is why I'm so excited on the studio

[00:10:14] because we can control that environment right so if somebody comes in here we're like you know what

[00:10:17] you guys don't have to think about anything because you sit here we have a 4k camera

[00:10:21] we have the road caster which will record the best audio possible right and then

[00:10:25] there's a clear expectation of what the end result is versus let's say we also work with a lot of

[00:10:30] remote people right and it's like well they send us a zoom interview file right and it's like it's not

[00:10:36] the main camera you know interview file but it's like the pixelated like all the little squares

[00:10:42] in there where you have to actually digitally zoom in and everything's pixelated so if we want

[00:10:46] to create micro content out of that it might not be the best looking micro content out there

[00:10:50] right and the reference that they have is maybe a 4k shot in a studio in an amazing couch right so

[00:10:55] you're like okay what where is the gap and how can I educate the client or the person that I'm helping

[00:11:02] into bridging that gap and understanding like hey this thing that you sent me or that example

[00:11:07] and it goes with like social content design work like brand work all of this right it takes

[00:11:12] this type of equipment this type of time to edit this type of this type of time to like script

[00:11:17] these many resources and is triple x money right and this thing that you sent me right and then they're

[00:11:23] sold we're so far away from that right so what how can we help you get there and I think that's a

[00:11:29] very exciting opportunity maybe conversation that a lot of people can have with their potential

[00:11:35] co-workers right yeah I mean like knowing the limitations that you have and then yeah having

[00:11:41] it on what puzzle pieces we got helps with that process yeah I think constant communication constant

[00:11:49] communication is key right again they're gonna have some sort of expectations the example asking

[00:11:54] for an example it's a great idea because it's gonna let you understand the gap right because

[00:12:01] if they say they want something cinematographic but then you look at the footage and there's

[00:12:05] nothing cinematographic in there you're like all right let's set this clear right the most

[00:12:12] cinematographic this is gonna look like it's probably the sound design and maybe some color

[00:12:16] grading in here right but like you know not to get too technical your whole idea is to close

[00:12:21] that gap from their expectations and what they want yeah to what you can actually produce

[00:12:27] and by saying this I don't mean lower their expectations so much that you can produce

[00:12:31] something that is not quality that's not what I'm saying what I'm saying is just help them

[00:12:35] understand what is the best that you can create with the footage the the tools that you have

[00:12:41] right and then let them you know kind of reorganize that expectation that they have so

[00:12:48] an idea that just pop into my head would be okay they send all this footage and they tell you

[00:12:53] we want to build this mini documentary so you're like okay well first of all let me go through

[00:12:58] the footage right so I can give you a clear answer because I'm not gonna say

[00:13:00] we can actually build this without seeing because I cannot control the pre-production process right

[00:13:07] I wasn't part of you know the shot list that we had to create I wasn't part of you know any of

[00:13:13] the shooting so I need to see what you have to visit if it actually makes sense to create

[00:13:18] what you're looking for so I say all right I'm gonna get back to you in 24 hours so you go

[00:13:22] you look at the footage and maybe looking at the footage you realize okay I cannot create

[00:13:27] the mini documentary because there's not enough storytelling in here there's not enough interviews

[00:13:32] a role maybe there's some good b-roll that I can use so then you decide what are some options

[00:13:40] that I can offer them right option 8 create the documentary hey look based on the footage

[00:13:45] that you gave me we can put this together only if we managed to do an interview with

[00:13:51] all the participants yeah right we need to talk to these people and ask them some questions

[00:13:55] so we can get some story that we can thread throughout this b-roll option b is with the footage

[00:14:02] that we have we can make a pretty cool like a hide video with maybe some you know samples of

[00:14:08] some of the interviews that you get here and there and that is total possibility we wouldn't

[00:14:13] have to invest more resources into doing interviews etc but this is what we can actually do with

[00:14:19] the footage that you provided to us at that moment right and now you have something you know

[00:14:24] concrete that you can show them and then they can decide all right we want the same we don't have

[00:14:29] more resources to invest into the interviews let's go with the hide video with some samples

[00:14:34] of the interviews that you put in there that that they shoot it and we can create something in

[00:14:39] there all right perfect so this is what we're gonna do now their expectations you know are

[00:14:44] taken care of they know exactly what they're getting they're not exactly what you can produce

[00:14:49] you know that you can produce certain type of project because you already know what you're working

[00:14:53] with yeah and then you know their expectations are level with your commitment and just like boom

[00:14:58] let's go yeah i mean i mean that completely makes sense and and that is one thing um because

[00:15:04] i took the project on without looking at the footage first so i probably should have done that but

[00:15:11] um i mean yeah there's footage there to make a product 100 percent so yeah i think we went

[00:15:17] through like also a couple of examples too like where you know i think being a consumer of content

[00:15:24] yeah like if you are in this world helps a ton and not like content of your market like like i love

[00:15:31] you know we all love anime here right did i say right in english anime do you really love it

[00:15:39] i said right anime right uh you know we uh i like movies a ton like every kind of movies

[00:15:46] right i love lately i've been into f1 documentaries right just so one and that was like one of the

[00:15:53] examples is like okay instead of like those references really good because then you can apply lessons

[00:15:58] from those things that you watch and and look like through not only the commercial side like

[00:16:03] what is like in this documentary what's happening like are they talking what's the shot do they have

[00:16:08] like if they're having an interview they have like three shots well that's that's like interesting

[00:16:12] right because it keeps like the camera shifting like from this camera to this camera to that camera

[00:16:17] right yeah mava is gonna have a good good time editing this but um and then you can take those

[00:16:24] elements and be like okay you know based on these puzzle pieces that i have or if i'm planning

[00:16:28] ahead of time like that storyboard or that shot list yeah then like what are the resources that we

[00:16:34] have right well we have x camera we have an iphone which by the way an iphone will be incredible right

[00:16:38] like the i think the latest apple commercial was actually shot on an iphone which is crazy

[00:16:43] i think there's some movies out there right now getting shot on iphone it's insane yeah the tech

[00:16:48] that's going into it exactly so like but just do an inventory right on our in our case we have you

[00:16:53] know sony cv-810s right everybody else was like what camera are you guys using you know we have

[00:16:57] iphone's we have a gopro that we never use right like those things and then from there be like okay

[00:17:02] perfect how do i actually place them to get based on your ability as an editor like we talked about

[00:17:08] this too uh so it can be the best right so i'm probably the last technical here like between you

[00:17:13] two right uh so my shot is going to be like very organic very like jump cut you know zoom in

[00:17:19] zoom out because that's the extent of my personal ability to do that right you guys can

[00:17:23] probably do a little bit more fancy stuff yeah i mean we we've always led with quality of the message

[00:17:30] over quality of the production right and i think to an extent that is true you can see maybe a movie

[00:17:36] that doesn't have the biggest budget or you know the best type of shots but is their storytelling

[00:17:42] is absolutely amazing right and it takes you for a ride and you're like an emotional ride and

[00:17:47] you're crying and laughing like you're probably gonna go through the full movie and then you're

[00:17:53] the production wasn't the best but the movie was super good yeah because that can be entertaining at

[00:17:59] least exactly and there could be an awful story but yet if it looks good exactly and there are movies

[00:18:05] like that that they have the you know best cameras the best looks everything and you're like

[00:18:10] now this movie sucked well i mean that's why what what like the fast and furious movies are still

[00:18:14] being made because everybody loves them everybody loves them because it's all my family exactly yeah

[00:18:19] yeah at the end of the day they do uh maybe they make you cry a little bit i know that you like movies

[00:18:24] right we're talking about superhero movies right an example of like one of these negative ones it'll

[00:18:28] be like maybe the marvels right like you know the super hero can i put a pause there real quick

[00:18:31] no i just want to finish the point i was making real quick with the quality of the message over

[00:18:36] quality of the production right my whole thing is not everybody's listening to this podcast

[00:18:41] is gonna be very technical not everybody's gonna have an inclination to wanting to learn

[00:18:47] about cameras or audio or even the different type of cables which i recently learned about when we

[00:18:54] acquired the studio i was like wow that's very interesting but a lot of people don't want to

[00:18:59] learn about that they just want to pop a phone open and they want to shoot something right they

[00:19:03] want to lean on their message so my recommendation will be if you pop our phone open right now

[00:19:07] you will break the phone yeah if you pop a phone open your brother got the flip one yeah yeah

[00:19:12] there we go it can be that samson that flips so you know my my thing is focus on the story right

[00:19:18] focus on what is it on the quality of the message and there's some basic things that could help the

[00:19:24] production aka something very very simple is when you're gonna shoot with your phone maybe you want

[00:19:31] to you know lean on closer to a source of light maybe you want to lean on on to a window

[00:19:36] when it's a cloudy day so you get that little bit of soft light etc against the window right

[00:19:41] your cheek is touching the window so you don't need a huge technical knowledge to do this type of

[00:19:46] things but at the end of the day you do need some level of expertise when it comes to refining your

[00:19:54] message at least and you know it doesn't have to be perfect to get started we've talked about

[00:19:57] that before but you need to get it done you need to put the reps in so it can get better and

[00:20:03] better every single time and at the end of the day it's getting easier to be made

[00:20:07] or sorry text getting easier to be used yep by just everyday people absolutely so i mean like i said

[00:20:13] with the iphones yeah it's insane yep so i have a question for you because obviously we're like

[00:20:19] street educated right like we didn't go to school for this thing right and i can learn a lot from

[00:20:24] you uh but you know i remember like one example is like technically let's say we're we're educating

[00:20:29] right and next year is going to be a huge year for us we're going to lean a lot into more of that

[00:20:34] side of things in our business but you know we love to do a lot of presentations and we use you

[00:20:39] know we did a couple workshops where we're like you know technology was like you share a screen and

[00:20:43] then we connected the ipad so we can write like you know type of whiteboard type of deal and i'm

[00:20:47] like the other day i was like man like what if you don't have that that capacity to do that

[00:20:51] right it's like okay well you actually you know buy a freaking whiteboard or like a stand

[00:20:57] with like paper and then your camera shoots that and then you explain the thing quality of the

[00:21:00] message over quality of the production right so with like with your current resources what you

[00:21:06] have don't let that not allow you to create right you have this stuff to create right and uh if

[00:21:13] your thing is valid when you're providing value helping and serving people and solving their

[00:21:16] problems right it's going to happen so curious oh like you're obviously you're you're

[00:21:22] professional you're you go to school for to be a professional right what are some cool things

[00:21:28] like that you've learned so far uh on the video production aspects right you're like we're very

[00:21:34] street educated in the sense of like we probably made and continue to make every single mistake

[00:21:39] on the book when it comes to stuff like this right i remember when we first sold uh we were doing

[00:21:44] like hype videos for fraternities and sororities right okay and uh you know Fonsi brought

[00:21:48] piece of equipment today which we used at that point and he's like here here's how you use it

[00:21:53] and then i try to handle and my arm wasn't strong enough and like after five minutes the camera

[00:21:57] started like leaning over so he goes like here you use your iphone with like uh a stable

[00:22:02] electronic stabilizer right we're just like running around back and forth and you know at

[00:22:08] the end of the day that's where i learned that you need a shot list and go right right

[00:22:12] exactly so you know obviously we made our first share of mistakes but what are some cool

[00:22:16] things that you you know that or maybe that you think is cool yeah i mean i mean i agree putting in

[00:22:22] those reps uh is really good but learning i guess the like intricate technical stuff because i mean like

[00:22:30] and i mean i'm i'm taking like i mean i've played with a camera for like years but i've never

[00:22:35] i didn't know what iso f stops shutter speed was until i was like getting into classes

[00:22:40] in college this year with that um and knowing that now allows me to make the shots look better

[00:22:49] and more professional so i mean you've gotten as far as you have with the materials you have

[00:22:56] so use those to get there but don't be afraid to add i guess more materials on top of it

[00:23:02] yeah because then it's just going to keep on going yeah that's a that's a great point

[00:23:06] there's some base knowledge that you maybe do need to seek right so you can do something better

[00:23:13] for example and i'm going to go on the podcasting world something that i would recommend for people

[00:23:19] to learn first of all is lighting right if you're gonna shoot something like how does

[00:23:24] lighting works at least to one extent so you can control the look of your environment right so

[00:23:30] maybe it doesn't look like you're just calling from a zoom call the other thing that i would

[00:23:35] you know that is very simple to learn would be framing right maybe i i learned a rule of thirds

[00:23:40] and now i know exactly where to put people on the you know on the frame when i'm shooting

[00:23:45] with multiple guests or if it's just you by yourself you know exactly where to position

[00:23:51] yourself and yeah by the way if you know the rule of thirds and this video is not the rule

[00:23:55] of thirds it was not fun to setting it up it was me and i don't know the rule that is not rule

[00:24:04] i don't think it is i guess technically i didn't see what went on behind the camera

[00:24:08] yeah but we'll see it in post you tell me then i'll see it in post yeah so there's certain i'll

[00:24:14] say basic knowledge that just by putting a little bit more attention into those yep first it doesn't

[00:24:22] take that long to learn like the rule of thirds is very very simple right i'm not gonna go ahead

[00:24:28] and explain it right here but really yeah you like you can literally learn that in like

[00:24:32] five minutes and it will make a noticeable noticeable difference in your footage so this

[00:24:39] base level knowledge can literally help you look already better than i would argue majority of people

[00:24:46] that should that don't know what they're doing yeah right and it's something it's not a very

[00:24:51] hard investment that you gotta put in now learning how the iso you know i have stopped all these

[00:24:57] things work it might take a little bit longer you can know you know the basics of it it might

[00:25:02] take a little bit longer to learn but again that's gonna add another layer of production value to

[00:25:07] it but yeah for me i would say the hardest part about putting those reps in is if it's

[00:25:13] something you don't care about so make what you want to make so come up with an idea that

[00:25:20] you think would be fun and then you practice those reps yeah on that because you're not gonna

[00:25:25] have an interest in it if you're just like i'm gonna do like homework like that's why nobody likes

[00:25:29] doing math from school but if you're doing it for fun then it's actually like fun so like

[00:25:35] if you're doing math for learning how to play poker let me tell you right right right

[00:25:42] for those that are not aware fangy has been obsessed with poker like the last like month

[00:25:47] he keeps losing but you know but i'm learning all the math but making what you want to make

[00:25:53] motivates you to learn so that way you might do it the first time and it's like okay cool i didn't

[00:26:00] get it the exact way i want to make it but i at least practice so now i need to do it again

[00:26:05] after learning that knowledge and then youtube youtube youtube because there's a million and one

[00:26:10] people that have already done the research so you don't even need to do as much of the research

[00:26:14] now you can monkey see monkey do yeah i remember seeing uh this uh streamer from spain ibai right

[00:26:21] like the probably the biggest streamer that there is and he does like this like three four hours in

[00:26:26] spain in spain uh he's not sponsored by prime two by the way like he's one of their influencers which

[00:26:31] is crazy um he like owns the king's leagues like this you know undercover soccer league that they

[00:26:38] created not very undercover not very undercover but it's like you know you know about it so

[00:26:42] highly popular but it's like uh anyways it's like a fun fun take on on soccer

[00:26:47] and then we started watching their like his content we had no idea who he was and i was like

[00:26:52] i would go hooked by these videos that were like uh where's that if you laugh you lose right so like

[00:26:57] he has a community on discord and they send them these clips and on his live stream he goes through

[00:27:02] these clips and he just comments it with like his audience and they laugh together and whatever

[00:27:05] and then he gives away money right like 500 bucks to the one that made it the laugh the most

[00:27:09] right at first was don't laugh and then it evolved into we're laughing but this was the funniest

[00:27:15] one right and we're like wow this is great right and then we like our production minds were like

[00:27:20] how does he doing this so he actually does like a three four hour live stream and it and he has

[00:27:25] like five different sections and each section then becomes its own youtube video so let's say

[00:27:30] that session is about 30 minutes his editor grabs the live stream footage it's not like an

[00:27:35] individual camera and this is like the actual live stream footage and then they cut it uh to

[00:27:41] like a 10 or 12 minute video kind of like a little bit faster pace yeah we jump cuts but it's

[00:27:46] like literally what are the scenes the scenes is like the full screen with him in the corner

[00:27:50] the zoom in to him like literally like in the stream and the the zoom into the video right

[00:27:56] and you're like wow it's like one feed you're not dealing with like a bunch of cameras

[00:28:01] and they're based on the message like is this actually funny and like engaging moments

[00:28:05] like for their social and we're like that's so awesome right i mean it's pretty easy to do

[00:28:09] because you're just watching the video and going this one was good this one was good this one was

[00:28:13] good yeah you see like where is everybody laughing where are the comments coming in like crazy right

[00:28:18] like those are your indicators we call those by the way value index indicators like on our

[00:28:22] podcast those are moments that we're looking for and uh you know so we go back to like modeling

[00:28:28] like what is the type of content that you enjoy watching that you like and then like you said

[00:28:32] putting the reps creating that type of stuff yeah yeah so i think you know we're covered plenty

[00:28:38] i don't know if you guys how long you guys want to keep going with the

[00:28:41] conversation but just to recap here a little bit right we talked about kind of like managing

[00:28:46] some sort of expectations right and commitments with clients right and projects and educating them

[00:28:52] right we also talk about you know quality of the story over quality of the message over quality

[00:28:59] of the production but at the same time having some sort of base knowledge that also you seek

[00:29:06] to learn more of as time goes it's not like all right i'm gonna learn this and i'm just gonna

[00:29:11] leave it like this for the rest of my life like be a learner be curious like keep learning consistently

[00:29:16] and improving your craft whether that is on the storytelling side of things on the message

[00:29:21] side of things or on the production side of things right and we talked about this

[00:29:25] publishing pyramid right the higher you go on the publishing pyramid right you get your

[00:29:30] quality of the message consistency and at the end you start getting more resources

[00:29:35] then you can reinvest that into potentially you know hiring cool in here and he can help you

[00:29:40] with the production side of things and then you don't gotta learn as much of the production

[00:29:43] but more focus on the quality of the message right and also what was the last topic you

[00:29:49] talked about i forgot modeling like i think processes that's what you were talking about

[00:29:54] processes right okay modeling no processes right kind of like how was the first topic we talked

[00:30:02] about yeah but you're like your values your value index indicators right having your live

[00:30:06] stream you have a process when you're creating some sort of stuff that is going to facilitate

[00:30:11] the output at the end of the day when you're going to create yeah awesome calling dude

[00:30:16] first appearance on a podcast yes we're gonna save this you know when you're like editing for f1

[00:30:21] or you know big events or whatever you know you tell i'm gonna add i'm gonna add when we met

[00:30:27] colin at the coffee shop the first thing one of the first thing i told him was like dude you have a

[00:30:31] radio voice yeah that is exactly what he said yeah i was like you should be on a podcast or on the

[00:30:38] radio so full circle full circle hopefully you're you know motivated or inspired to start your own

[00:30:45] podcast your own show who knows you need to figure out what to talk about hey you know a lot about

[00:30:50] anime and you know a lot about production you know so i'm sure you got plenty of

[00:30:55] passion projects or you know you're passionate about a lot of things that you can talk about

[00:30:59] but if you like colin here and you want him back let us know if you think he you know he's definitely

[00:31:05] a radio future star let him know as well motivate him maybe he'll come here and record some podcasts

[00:31:11] one day dude i'll totally do this again this was fun let's go not expected at all and then

[00:31:16] any last thoughts that you know you want to share with people out there you know creating

[00:31:20] content in general just keep doing it keep doing it um smart yeah i was i like i like how you change

[00:31:28] the first word so nike wouldn't sue us i appreciate that that's true i didn't even think about that

[00:31:33] the first two keep doing it keep doing it well i feel like we would definitely get a season

[00:31:41] this is from nike if we put that one oops keep doing it yeah all right guys with that said

[00:31:48] thank you so much for tuning into the content profit podcast go ahead and follow the show

[00:31:52] in your favorite podcasting platform and on social media at these brosco that is randallin here

[00:31:57] motivated you to start producing and learning and you know all the nuts and bolts from content

[00:32:03] production make sure you smash that follow share the episode and message colin so he

[00:32:09] gets started with them i guess all right cool i extended this one let's go bye