The Fastest Most Effective Way to Double Sales with a Podcast

[00:00:00] [SPEAKER_00]: I'm excited to be back and we have a very interesting topic today

[00:00:03] [SPEAKER_00]: I think it's gonna help a lot of people because he has helped us massively and every single time that we put out there

[00:00:09] [SPEAKER_00]: or have a conversation and we hint this process

[00:00:13] [SPEAKER_00]: Everybody's eyes open up and they're like super motivated to get started

[00:00:16] [SPEAKER_00]: So, yeah, pretty pumped up.

[00:00:18] [SPEAKER_00]: Funzy, I know idea we're gonna be talking about this like 15 minutes ago

[00:00:21] [SPEAKER_00]: But he's all pumped up and ready to do it.

[00:00:24] [SPEAKER_01]: I knew we were gonna talk about this but you put it together some more as a commentator today

[00:00:30] [SPEAKER_00]: I know, I know. I think you're gonna add a ton to this but anyways, I'm ready to get started

[00:01:00] [SPEAKER_00]: Guys, if you're enjoying this show go ahead and down the road more episodes listen to it

[00:01:05] [SPEAKER_00]: Let us know follow this show obviously and also show me that's what I base vs. go

[00:01:09] [SPEAKER_01]: That is right and if you do this episode to help you move one step closer to a monster roll

[00:01:13] [SPEAKER_01]: Please don't forget to share it with the people you love, you know your comrades

[00:01:18] [SPEAKER_01]: Combrates, I was like, yeah, we're rossians, you're good comrades

[00:01:22] [SPEAKER_00]: Yeah, just just share it away

[00:01:24] [SPEAKER_00]: That's right, Funzy you're not at tell me I look good in this t-shirt

[00:01:27] [SPEAKER_00]: Everybody tells me I look good in this it's my amy jersey

[00:01:30] [SPEAKER_01]: The channel fit first from combat do I look good in my arsenal jersey of course you do bro

[00:01:34] [SPEAKER_00]: Do I look good in my arsenal jersey? Of course you do bro. Thank you. Do I look good in my arsenal jersey?

[00:01:38] [SPEAKER_00]: And for those places, we are in order to talk her jersey today

[00:01:41] [SPEAKER_00]: But as soon as I put my pink jersey, Katie my wife should like oh my god, baby

[00:01:45] [SPEAKER_00]: You look great

[00:01:46] [SPEAKER_01]: So it's okay, that's why I wear it all the time.

[00:01:48] [SPEAKER_01]: Give for you man if you help me with the you know self-esteem the confidence it's all good

[00:01:53] [SPEAKER_01]: Hey, what are we talking about today, Funzy guys?

[00:01:56] [SPEAKER_01]: Today we're talking about the fastest most effective way to double your cells with podcast

[00:02:04] [SPEAKER_00]: That was good by the way for this closure

[00:02:08] [SPEAKER_00]: This headline I mean he's 100% accurate, but he's also taking him from the great Amanda Holmes and Jay Holmes from the ultimate sales machine

[00:02:15] [SPEAKER_00]: Because they do have a process that is very similar just so you know

[00:02:18] [SPEAKER_00]: We just covered these on our own but the process

[00:02:21] [SPEAKER_00]: It's called the dream 100 and we're gonna adopt it. So obviously your podcast so there's gonna be some story telling

[00:02:25] [SPEAKER_00]: There's gonna be some action items that you can actually do today

[00:02:29] [SPEAKER_00]: to get to that and double in cells in the different things but one half percent

[00:02:33] [SPEAKER_00]: Okay, ready funds? I'm ready. Okay, like I said we're gonna do a quick recap of the show

[00:02:38] [SPEAKER_00]: Right, there's gonna be the there was a conversation I had on Friday with somebody

[00:02:43] [SPEAKER_00]: From LinkedIn that was amazing. We're gonna do some of that and then we're gonna tell you the actual data of the

[00:02:51] [SPEAKER_00]: Sales related money in the bank and then we're gonna walk you through a quick exercise that you can do an executed today

[00:02:58] [SPEAKER_00]: to actually get the ball rolling of this if you do have a podcast and if you do not have a podcast today

[00:03:03] [SPEAKER_00]: It's very simple. He's the same process and if you need help setting off that podcast it takes five minutes go ahead and do it

[00:03:10] [SPEAKER_01]: Just reach out to us at these girls call on phase again. And guess what we can help you set it up?

[00:03:16] [SPEAKER_00]: That's right and so obviously I mean the podcast in March is gonna be

[00:03:20] [SPEAKER_00]: Three years

[00:03:22] [SPEAKER_00]: Three years old

[00:03:23] [SPEAKER_00]: I'm pretty sure we had like a flap sound just put the clap sound. Yeah, there we go. Okay. I like studio clap though

[00:03:29] [SPEAKER_00]: I'd like to see your clap is us

[00:03:31] [SPEAKER_00]: Anyways, okay, I know how to be proud is

[00:03:34] [SPEAKER_00]: It's almost like my toddler you know second toddler you know look it's gonna be four all right

[00:03:39] [SPEAKER_01]: Spitted up spit out don't deviate

[00:03:41] [SPEAKER_01]: And deviate yourself that people want to use they want the good stuff

[00:03:44] [SPEAKER_00]: Anyways before the show was actually a thing

[00:03:47] [SPEAKER_00]: You know COVID was about to happen. We were struggling as a business. It was just me

[00:03:51] [SPEAKER_00]: I'm fancy freelancers there was no team

[00:03:54] [SPEAKER_00]: Unclear on who we served

[00:03:57] [SPEAKER_00]: There was just a lot of stuff going on you can listen back to the episodes we go through that story

[00:04:01] [SPEAKER_00]: But we were stuck right in our place of you know, we needed to create something

[00:04:05] [SPEAKER_00]: We felt like we needed to create we felt that need but it was like really challenging to

[00:04:10] [SPEAKER_00]: To choose what to create what medium to create it on and

[00:04:14] [SPEAKER_00]: All these crazy high pressure moment allowed us to create contents profit the podcast the live show and and then it evolved into the thing that it is right so

[00:04:24] [SPEAKER_00]: That helped us be a hundred percent consistent with this episode 368, right? So I'm amazing you know patting the back

[00:04:33] [SPEAKER_00]: I know a podcast a lot of podcasts a lot of time having conversations

[00:04:37] [SPEAKER_00]: But at the same time it unlocked something really cool which was a

[00:04:41] [SPEAKER_00]: Global system on how to get communication with the our dream clients that people that we wanted to serve get feedback immediately get referrals

[00:04:49] [SPEAKER_00]: Consistently right all these things that we were struggling at the time and at according to a lot of the

[00:04:54] [SPEAKER_00]: Conversations that we've had with many people that have a platform like this those are very common friction point

[00:04:59] [SPEAKER_00]: So if you're going through in your head right now it's like oh boy like this sounds very familiar to me

[00:05:05] [SPEAKER_00]: Stick around because this is literally why God was out of the hole and he's helping us

[00:05:10] [SPEAKER_00]: Move forward with with a very business any comments or funds no comment so far. I think you're doing great

[00:05:17] [SPEAKER_00]: So that's right. I mentioned that I had this conversation with Edenet Edenet she's from Spain

[00:05:21] [SPEAKER_00]: She's got you know going to school in California and

[00:05:25] [SPEAKER_00]: We just connected over in LinkedIn and she was building a platform

[00:05:28] [SPEAKER_00]: She was building a podcast to build relationships, right?

[00:05:31] [SPEAKER_00]: We dove right into the framework it was not on purpose right we just continue the conversation for about an hour

[00:05:37] [SPEAKER_00]: And and it was one of those like light bulb moments for me personally

[00:05:42] [SPEAKER_00]: I'm like this is the system. I mean we've been talking about it

[00:05:45] [SPEAKER_00]: We've been preaching about it but like how can we nail it down with some action points for people to actually move forward to the point

[00:05:53] [SPEAKER_00]: Edenet at the end of the the conversation she's like oh my gosh, like do you have a book?

[00:05:57] [SPEAKER_00]: Do you have resources for this? Do you guys do works on this right and we've been talking about doing seem by way

[00:06:02] [SPEAKER_00]: There's a program going on so if you're interested a little bit more on that let us know

[00:06:06] [SPEAKER_00]: But at the level of something published just talking about this all in then a podcast episode

[00:06:12] [SPEAKER_00]: So that obviously gave me the idea to develop that idea a little bit more which is some other things that we talk about about the podcast

[00:06:18] [SPEAKER_00]: Helping you do is distilling those ideas putting it out to the world together feedback and obviously help

[00:06:24] [SPEAKER_00]: The people that listen to the show. So that's why we're recording that today now

[00:06:29] [SPEAKER_00]: Keep in mind something to keep in mind is your ticket price right like how what do you sell right for us?

[00:06:36] [SPEAKER_00]: This is a higher ticket service month to month and this is one of the reasons why this has worked

[00:06:41] [SPEAKER_00]: And we've seen it with other people so obviously they hired the ticket that you sell as a product

[00:06:46] [SPEAKER_00]: And we're gonna talk about a business to consumer example of this on how you can implement it like this

[00:06:50] [SPEAKER_00]: But if it's a bit of B is even better

[00:06:54] [SPEAKER_00]: So we have we're gonna share some examples that so keep that in mind right like what is your price point and

[00:06:59] [SPEAKER_01]: That will help put shape and make this worth it. Yeah, I want to share something that I actually talked to my head a long time ago

[00:07:05] [SPEAKER_01]: I think I heard it from Russell

[00:07:07] [SPEAKER_01]: He was talking about how they hired the ticket you're selling the more time

[00:07:12] [SPEAKER_01]: You need to spend with the person that you are trying to sell that's why when you join a webinar

[00:07:18] [SPEAKER_01]: And they're trying to sell you something that is like

[00:07:20] [SPEAKER_01]: $2,000 to $5,000

[00:07:21] [SPEAKER_01]: It is usually like a one hour to two hour webinar right the more time you get to keep people in there

[00:07:28] [SPEAKER_01]: The more invested they already get and therefore they can spend more time but they can spend more money with you

[00:07:35] [SPEAKER_01]: Right, let's say you're trying to sell those

[00:07:37] [SPEAKER_01]: $2,000 courses and they're only spending 10 minutes with you

[00:07:42] [SPEAKER_01]: Are you building enough rapport to then present that offer right so

[00:07:47] [SPEAKER_01]: That

[00:07:48] [SPEAKER_01]: Pretty much that concept applies for the platform right you're bringing this person to the platform

[00:07:54] [SPEAKER_01]: You're spending time with them in the pre-call and then

[00:07:58] [SPEAKER_01]: During the show right an hour or two who knows what whatever laundry show is

[00:08:02] [SPEAKER_01]: Then after they show you're talking to them. You're building rapport consistently over a long period of time

[00:08:09] [SPEAKER_01]: And then it's totally worth doing the offer because you build that report that is gonna allow you to

[00:08:16] [SPEAKER_01]: Hopefully potentially close that deal as well. Yeah, absolutely so obviously

[00:08:20] [SPEAKER_00]: You we hear us talk about the term platform for us is your publishing platform right and again

[00:08:25] [SPEAKER_00]: We use podcasts as an example because that's an medium that most people listen to us, but at the same time

[00:08:30] [SPEAKER_00]: We record video so there's an aspect of video. There's a aspect of microclaps and all these elements play a part

[00:08:37] [SPEAKER_00]: Into this system right, but

[00:08:38] [SPEAKER_00]: For the sake of the conversation, we're just gonna stick to podcasts which is your audio like your platform

[00:08:42] [SPEAKER_00]: Is your podcast the place where you invite that dream customer like that dream person that you want to work with

[00:08:49] [SPEAKER_00]: Build a relationship with maybe is a person that has the referrals for you, right? So obviously

[00:08:54] [SPEAKER_00]: What is that platform for us like I said is the podcast how do we do this?

[00:08:58] [SPEAKER_00]: I'm gonna do like a quick recap is we invite wherever we feel is a fit for our community our product

[00:09:05] [SPEAKER_00]: Maybe it has connections. Maybe somebody that's really really cool that we want to talk to right and obviously

[00:09:11] [SPEAKER_00]: There's a filtering process if they are reaching out to us on how to get into the podcast which is a line to the person that we want to

[00:09:18] [SPEAKER_00]: Have on the show now

[00:09:20] [SPEAKER_00]: With once that person is invited to a show we do like I discover a call which is like normally about 15 to 20 minutes just to

[00:09:26] [SPEAKER_00]: Get to know them right like what are some points that they might want to share in the podcast just a line messaging and then we coordinate that call

[00:09:33] [SPEAKER_00]: Which is the podcast interview and then we jump on that interview which is about

[00:09:38] [SPEAKER_00]: Normally about an hour or so

[00:09:39] [SPEAKER_00]: If fancy fields inspire is like an hour and a half and then

[00:09:43] [SPEAKER_00]: We go into the after interview and here's where we actually make the transition to you know

[00:09:50] [SPEAKER_00]: Whatever that action item is afterwards whether it's introductions to referrals whether it's a demo of the product on the service

[00:09:56] [SPEAKER_00]: That we offer as an agency and then after that

[00:10:00] [SPEAKER_00]: Is obviously continued to nurture that relationship whatever the result is right if it's if for some reasons not a fit because we've had those

[00:10:07] [SPEAKER_00]: It's okay. We continue to have a relationship with that person because they allow us their time to be on the show

[00:10:13] [SPEAKER_01]: They're very cool people right and you never know I mean over all yes though make incredible clients

[00:10:19] [SPEAKER_01]: But at the same time those are people we want to surround yourself with like we bring them on the podcast

[00:10:23] [SPEAKER_01]: Thinking also damn I would love for them to be in my circle of friends right and

[00:10:29] [SPEAKER_01]: It's a great feeling that even they say they say no to your product

[00:10:33] [SPEAKER_01]: You still get to keep our relationship with those people that can lead to referrals and

[00:10:39] [SPEAKER_01]: Sometimes it just takes a longer time for them to realize like hey, you know what I actually want to work with this person

[00:10:45] [SPEAKER_01]: Right you might need to build rapport for a longer time. I'm on that right

[00:10:49] [SPEAKER_01]: The daughter of Chad Holmes the person that you know initiated the dream 100

[00:10:55] [SPEAKER_01]: She tells the story how her dad spent what like 19 years chasing Tony Robbins for him to become a partner of his in one of the projects

[00:11:04] [SPEAKER_01]: Like that is absolutely amazing right so keep it that in mind. It's not just like I bring them to a podcast and I have one shot on that

[00:11:11] [SPEAKER_01]: It no like genuinely trying to build a relationship with this person keeping their best interest in mine

[00:11:16] [SPEAKER_01]: And if there's a first no just keep building keep building and like I said we encourage everybody

[00:11:22] [SPEAKER_00]: Obviously to go and unread the ultimate sales machine

[00:11:24] [SPEAKER_00]: Especially the dream 100 aspect of it right we took some of that and together with our experience

[00:11:29] [SPEAKER_00]: And emerge with just the podcast system and the operationals of the podcast system really even before we actually knew about the dream 100

[00:11:36] [SPEAKER_00]: Naturally that's this thing that started to happen right and we always started to look for the hacks right just this morning on a call that we had

[00:11:43] [SPEAKER_00]: Somebody asked like hey, what's the fastest way to like the the best of the podcast right and it's like to be successful

[00:11:49] [SPEAKER_00]: I podcasting and we have to ask like what is success on the podcast means to you right for us is obviously

[00:11:55] [SPEAKER_00]: Increasing relationships obviously sells very very very tight related to two sales

[00:12:01] [SPEAKER_00]: And not just the download downloads are amazing and we're being connected with amazing people that are coming from listening to the show

[00:12:06] [SPEAKER_00]: Obviously we thank you. We love you. We hug you right, but initially when we first started

[00:12:12] [SPEAKER_00]: It was just really challenging right because of how the medium works now

[00:12:16] [SPEAKER_00]: Here's some data

[00:12:17] [SPEAKER_00]: on our first 12 months of the podcast right and if your sales inclined is will definitely

[00:12:24] [SPEAKER_00]: You'll probably like it very very much right and this was when the system was you know

[00:12:29] [SPEAKER_00]: Bright new those is not as consistent as we would have liked to and there's still a lot of holes to feel still

[00:12:36] [SPEAKER_00]: After three years still some holes that we need to feel internally, but this is data right

[00:12:42] [SPEAKER_00]: In the first year of the podcast 75% of the people that we invited to the show that year

[00:12:49] [SPEAKER_00]: Say yes to a demo call after

[00:12:52] [SPEAKER_00]: The after the interview right so we're like immediately after the interview we will transition into a hey

[00:12:58] [SPEAKER_00]: I don't know if this is for you

[00:13:01] [SPEAKER_00]: But here's what we do what you'd like to check out our demo behind the scenes

[00:13:05] [SPEAKER_00]: We'll let you show you gather feedback and maybe find a way to collaborate and that's exactly the same phrase that we do

[00:13:11] [SPEAKER_00]: Every single time right is not sales

[00:13:13] [SPEAKER_00]: See it's not peachy right like if it's something there's a problem that they're experimenting right we're doing them a service by

[00:13:19] [SPEAKER_00]: Presenting the option whether that's a fit or not after the call that's for something else

[00:13:24] [SPEAKER_00]: But 75% of the people came to a show say yes Luis absolutely

[00:13:28] [SPEAKER_00]: Let's go do that so I mean we can go check at data. I should go check a data, but I think that's a pretty high

[00:13:36] [SPEAKER_00]: Optin right now after that of the people that join the call right the people that transferring to that call

[00:13:40] [SPEAKER_00]: 25% say yes, I bought something from us whether was a service or a workshop

[00:13:47] [SPEAKER_00]: I think that 25% closing is pretty impressive

[00:13:52] [SPEAKER_00]: There you go. Thank you. You're so good. That one again. I am I am so I encourage you you to share your numbers with us

[00:13:59] [SPEAKER_00]: But for us like coming from no appointments and coming from no sales in a product that we're trying to get a market fit at the time

[00:14:08] [SPEAKER_00]: That was massive. He allowed us to

[00:14:11] [SPEAKER_00]: Get the ball rolling put in some cash in the bank hiring our first team members at the time as an agency

[00:14:17] [SPEAKER_00]: And and continue to grow and evolve as a platform serving our clients and our audience

[00:14:23] [SPEAKER_00]: So I think for us that was a massive win that obviously that is our own example

[00:14:27] [SPEAKER_00]: There's been some businesses out there that have been implemented

[00:14:30] [SPEAKER_00]: This system when they work with us and they have massive amazing results

[00:14:35] [SPEAKER_00]: I don't know if you have any thoughts, but have a couple examples

[00:14:39] [SPEAKER_01]: No, I mean I enjoyed the process since we did they they want you know at the end of the day for me personally

[00:14:45] [SPEAKER_01]: I enjoy making friends and every time we got somebody cool in here and we have a good chemistry and then that chemistry gets moved into more of

[00:14:54] [SPEAKER_01]: The business space right and we get to do business with them when we get to help them

[00:14:58] [SPEAKER_01]: It is absolutely amazing. Yeah, so I think it's also a great filter to know whether you're working with the right people or not

[00:15:05] [SPEAKER_00]: Yeah, so I think this is obviously massive for service providers right if you're in the real state

[00:15:11] [SPEAKER_00]: This is massive in the real state right any any kind of transaction on a monthly basis or if you have a returnary consultants

[00:15:16] [SPEAKER_00]: How can you speed up this process right we do three podcasts a week because we want to have those conversations

[00:15:21] [SPEAKER_00]: We're in the process right now of launching a second show that's only gonna be on LinkedIn

[00:15:27] [SPEAKER_00]: Which is we just had an amazing inquiry of people wanting to to be on the podcast communicating

[00:15:32] [SPEAKER_00]: What did we interacting and that's our best way on how we can serve them and also build that relationship

[00:15:38] [SPEAKER_00]: So we're gonna do it. We'll see we'll see how it goes

[00:15:41] [SPEAKER_00]: For example how does a real state company

[00:15:45] [SPEAKER_00]: Can monetize right I guess or can take advantage of a system like this?

[00:15:49] [SPEAKER_00]: Well, there's a company locally the Jacksonville world builders that we work together with a friend of the pod to Pablo Gonzalez right and

[00:15:55] [SPEAKER_00]: We helped them build the system internally right but the people that would they will bring on to the show

[00:16:00] [SPEAKER_00]: Right there were people previous customers best buyers

[00:16:04] [SPEAKER_00]: Context from the CD and they'll have these amazing conversations and then behind cameras

[00:16:08] [SPEAKER_00]: They will work on the best opportunities for them which meant right working on deals to buy land

[00:16:14] [SPEAKER_00]: Working on deals to constructions in in the middle downtown increasing the value to their audience

[00:16:20] [SPEAKER_00]: So there's many many ways on how to do this right there's another example for a consultant right

[00:16:25] [SPEAKER_00]: This person was in Colombia and he he was struggling to get their first clients as a consultant

[00:16:30] [SPEAKER_00]: He was coming out of a corporate job and he wanted to

[00:16:32] [SPEAKER_00]: Make his way into the space as an independent

[00:16:36] [SPEAKER_00]: Consultant and the first 40 episodes of his show

[00:16:39] [SPEAKER_00]: He decided to tell stories and this thing on this content that he thought it was amazing for the audience

[00:16:45] [SPEAKER_00]: But here's the truth right if we're not putting at dollars behind the podcast if we're not investing paid

[00:16:50] [SPEAKER_00]: That growth can be sometimes very slowly depends on many asked but it depends on many

[00:16:57] [SPEAKER_00]: In many things like your personality. Are you actually good at delivering the content right is the content actually good

[00:17:03] [SPEAKER_00]: Is it marketing around the content good there's so many things that

[00:17:08] [SPEAKER_00]: That you need to put in place to do this and he was having very hard time

[00:17:12] [SPEAKER_00]: reaching out to a big amount of audience right I'm saying air quotations here and get traction to get the sales call

[00:17:18] [SPEAKER_00]: So we're like okay

[00:17:19] [SPEAKER_00]: What are you invite to the podcast that person right that decision maker in the company that topic is not gonna change

[00:17:25] [SPEAKER_00]: You guys are gonna talk about the topic that you want to talk about in your podcast

[00:17:28] [SPEAKER_00]: But after that

[00:17:30] [SPEAKER_00]: Invired to a demo or to show what you can do for them and it first guest

[00:17:35] [SPEAKER_00]: Said no

[00:17:36] [SPEAKER_00]: Said no but she immediately referred to a friend that was also ahead of the division

[00:17:42] [SPEAKER_00]: And he was able to coach 200 sales people because of that and get a massive paycheck. So again amazing

[00:17:50] [SPEAKER_00]: Studio clap yeah

[00:17:51] [SPEAKER_00]: so again

[00:17:53] [SPEAKER_00]: This is just introduction

[00:17:54] [SPEAKER_00]: To system now I did mention that we wanted to talk about a bit business to consumer case, right so in this case

[00:18:02] [SPEAKER_00]: Who has an affiliate access like who has access to a massive amount of number of your

[00:18:08] [SPEAKER_00]: Direct to consumer customer right is there a referral base?

[00:18:12] [SPEAKER_00]: We have this example of somebody from our community Tony Tony was selling this software or it was an accessibility

[00:18:18] [SPEAKER_00]: Solution for websites and he was trying to sell one on one and the ticket was not high enough to make this worth the one on one

[00:18:25] [SPEAKER_00]: So we're like hey Tony, what are you reach and you have a platform you have a show on Facebook?

[00:18:29] [SPEAKER_00]: What do you reach out to

[00:18:32] [SPEAKER_00]: Agency owners

[00:18:33] [SPEAKER_00]: Agency owners have access to a ton of websites and he found this loophole in the tax code

[00:18:38] [SPEAKER_00]: That says that if they implemented the thing that he was doing right he gets a paycheck the agency gets a paycheck and then everybody on the

[00:18:46] [SPEAKER_00]: Website gets a tax deduction as well. So it was a win win win for everybody and he started doing that and immediately after he found somebody that has

[00:18:54] [SPEAKER_00]: 100 plus relationships that they could go ahead and talk go together so again massive opportunity for us for example

[00:19:00] [SPEAKER_00]: We have several partnerships with different agencies like web developers people that have shows

[00:19:05] [SPEAKER_00]: People that coach ball at casting right we don't coach but casting per se we call them after that

[00:19:09] [SPEAKER_00]: So what are some relationships that you can start creating

[00:19:12] [SPEAKER_00]: Through your platform to have access to many others

[00:19:17] [SPEAKER_00]: As well said are you like mind blown right now fancy yeah mind blown clarity clarity

[00:19:22] [SPEAKER_00]: I said open of like whoa why is going on okay, so we promise to wrap up we were gonna give you

[00:19:31] [SPEAKER_00]: Exercise to do and to do this homework today

[00:19:34] [SPEAKER_00]: So again if you have a podcast you can execute today if you don't have a podcast it doesn't matter

[00:19:39] [SPEAKER_00]: You can do this over Facebook live you can do this over Instagram live

[00:19:43] [SPEAKER_00]: You can do this over any type of collaboration around content content is the vehicle to do this but at same time

[00:19:49] [SPEAKER_00]: It's massive benefit because it builds your authority your relevancy and your trust in that platform

[00:19:55] [SPEAKER_00]: So win win in that in that sense. So what else are you all right what else?

[00:19:59] [SPEAKER_00]: Like the perfect system anyways

[00:20:02] [SPEAKER_00]: So here's the exercise right number one pull a list of your clients in the last 12 months this is like

[00:20:07] [SPEAKER_00]: Low hanging fruit where are who are your clients in the last 12 months, right?

[00:20:12] [SPEAKER_00]: How much have this spent with you so check out like hey who's my best client money wise right?

[00:20:18] [SPEAKER_00]: And then who are your top five do you know them by heart where are their characteristics like what do they do what type of business?

[00:20:24] [SPEAKER_00]: How do they spend their money right?

[00:20:27] [SPEAKER_00]: Start writing all these things down

[00:20:29] [SPEAKER_00]: In case of uh, you know business to consumer who has a big affiliate access so for example

[00:20:34] [SPEAKER_00]: We work with a company called flow chat which we love is a pipeline a social pipeline software and a lot of the people in there

[00:20:42] [SPEAKER_00]: Are either publishing or is selling online so those are potential clients that we might be able to have so we have a partnership with them right?

[00:20:48] [SPEAKER_00]: Is there a referral partner like web agencies like who sells to your ideal client where you can establish a referral partner

[00:20:54] [SPEAKER_00]: Start writing those things down

[00:20:57] [SPEAKER_01]: Anything else that you want to talk about so what happens after I have the list how my lives with my five people and I'm like cool

[00:21:03] [SPEAKER_01]: I got them now

[00:21:04] [SPEAKER_00]: You got them now. So start replicating that right?

[00:21:06] [SPEAKER_00]: So after your top five is like who else in my industry right has those characteristics and as soon as you identify at least

[00:21:13] [SPEAKER_00]: Well, you can start with five you can start with one right?

[00:21:16] [SPEAKER_00]: But let's say your target 12 like your main 12 people invite them into your show

[00:21:22] [SPEAKER_00]: Almost like back to back like that's that week obviously the speed of of how you have these conversations

[00:21:26] [SPEAKER_00]: Yeah, it's gonna depend on how bad you need this we needed it very bad

[00:21:31] [SPEAKER_00]: We needed that money because if not we're gonna be out of business at the time that we launched the show

[00:21:35] [SPEAKER_00]: So we increase our frequency

[00:21:37] [SPEAKER_00]: I recently had a conversation with a gentleman in Colombia and he's like well, I don't have a podcast

[00:21:43] [SPEAKER_00]: Just yet like that's totally okay. You can tell them that you're launching that podcast

[00:21:47] [SPEAKER_00]: In 30 days and you can start having those conversations today

[00:21:51] [SPEAKER_00]: Tell them that you're recording the conversation so you can launch in 30 days and again or you can make a Facebook live show or a LinkedIn live or Instagram live

[00:22:00] [SPEAKER_00]: Just go live many ideas exactly

[00:22:03] [SPEAKER_00]: And then from there start having the conversation just make sure that you do the transition before they hop off

[00:22:08] [SPEAKER_00]: They call so if you want a detail

[00:22:10] [SPEAKER_00]: I don't like to call him scripts because they're not scripts, but if you want how we phrase things our cheat sheet of the podcast

[00:22:16] [SPEAKER_00]: How we run this the back end the management of it

[00:22:19] [SPEAKER_00]: Please reach out like this is the thing that we do every single day and we're happy to help you out

[00:22:24] [SPEAKER_00]: Do this but here's the bonus the five buckets right the five buckets on how do I identify your your dream clients slash dream guest is you know

[00:22:31] [SPEAKER_00]: Are they how profitable they are that's number one right after you rank them?

[00:22:36] [SPEAKER_00]: Are they do they generate a lot of profit for you there?

[00:22:39] [SPEAKER_00]: Maybe some clients are really good, but there's a lot of expenses attached to them which is you know

[00:22:43] [SPEAKER_00]: Personally one of the things that we have identified in the last six months, right?

[00:22:47] [SPEAKER_00]: Who is who has an easily deliver delivery of your service or product like who would

[00:22:55] [SPEAKER_00]: That's a frictionless frictionless that you can deliver that that is natural and easy and you actually enjoy that process

[00:23:01] [SPEAKER_00]: Who's that right and then from there try to find

[00:23:05] [SPEAKER_00]: Others who's easy to sell somebody that you actually present this opportunity and is so easy

[00:23:10] [SPEAKER_00]: The transition that there's like a no brainer for them right initially when we start to sell on this

[00:23:15] [SPEAKER_00]: We're talking to people that were so far away from the solution, right?

[00:23:19] [SPEAKER_00]: They need a more education and it was really challenging right because we had to educate

[00:23:23] [SPEAKER_00]: We had to put in the time what to do this so who is closer to the problem of the solution that you're selling?

[00:23:29] [SPEAKER_01]: Side note still have those conversations with those people because eventually you'll be able to create a product that you can sell to those people as well

[00:23:35] [SPEAKER_01]: Eventually moving them up your valued ladder and

[00:23:39] [SPEAKER_01]: selling them the one big product that you're selling

[00:23:42] [SPEAKER_00]: For service absolutely now the other bucket is results

[00:23:45] [SPEAKER_00]: Who are getting the best results with your product right so for us obviously if we're focusing on revenues people that sell you know

[00:23:53] [SPEAKER_00]: Higher ticket my have a list that they can reach out. I have this list of clients that I can reach out

[00:23:57] [SPEAKER_00]: Right then I have a team or they might have their resources to hire a production team

[00:24:01] [SPEAKER_00]: Right who is that person that is giving the best results and then the last one is fun like you actually having fun

[00:24:07] [SPEAKER_00]: Working with that person there's being many cases that he has not been fun for us

[00:24:13] [SPEAKER_00]: And that's okay, we learn from it. We are still friends but it might know be a working relationship

[00:24:18] [SPEAKER_00]: So who are you having fun with that you're working with at the time and that's your low hanging fruit right past clients

[00:24:23] [SPEAKER_00]: Current clients and then who are people that are very close to them and even them they can't refer to somebody like them

[00:24:31] [SPEAKER_01]: Good job. That was pretty good. Should we talk about this on podcast sounds like you you do this for a living

[00:24:36] [SPEAKER_01]: Sounds like we do this for lives. Yeah, anyways, fun see any last thoughts

[00:24:40] [SPEAKER_01]: No, I appreciate you for you know

[00:24:43] [SPEAKER_01]: Taking charge with today's episode. I think it was a great and I learned a lot guys

[00:24:47] [SPEAKER_01]: Well, I hope you did too

[00:24:50] [SPEAKER_00]: So good if you have any comments or any questions

[00:24:52] [SPEAKER_00]: Please feel free to reach out on social media at the base bros and obviously we have the

[00:24:57] [SPEAKER_00]: The bros co at this roast co and we have the Facebook group content is perfect go join the community

[00:25:02] [SPEAKER_00]: And it will welcome you with open arms with that said guys

[00:25:06] [SPEAKER_00]: Thank you so much for tuning to the contest profit podcast

[00:25:09] [SPEAKER_00]: Go either for the show in your favorite platform and also show media at these brosco

[00:25:13] [SPEAKER_01]: That is running my brother here. Hope you move one step closer to us your goal. Please don't forget to share this episode

[00:25:20] [SPEAKER_01]: And we got five star review see you guys