Everybody can build with AI now. So why does every follow-up email in your inbox sound exactly the same? Fonzi and I recorded this one live at HubSpot's UNBOUND conference, right after the morning keynote. The big theme? Trust. We're moving fast with AI... but do we actually trust what it gives us? We break down what HubSpot showed (including a CRM that updates itself), the three pieces you need to get real outcomes from AI, and the risks nobody's saying out loud. Fonzie explains why AI gets you to a 6 and a skilled human gets it to a 10. I share why I think you have to adopt this now... and the one friction point I'd start with this week. Plus: why Fonzi deletes almost every AI email he gets, and why our "not so formal" English is actually an asset. 👉 Grab the free Context Document Starter Kit (and every other lead magnet) inside the Value Vault: www.businesscreator.club
Chapters:
00:00 Live from UNBOUND
00:24 The real theme: can we trust AI?
01:25 Context is the base layer
03:23 Stop stitching tools together
05:35 AI slop: how do we stay human?
06:10 Trust is the new differentiator
08:30 One tool vs. a million tools
11:24 The gym membership lesson
12:56 From execution to outcome
13:15 The risks nobody mentioned
14:18 Why you still need people who know the craft
16:01 Why you have to adopt now
18:42 Get the output right first
19:09 "I hate slop in my inbox"
20:05 Pick one friction point
21:03 Close