Stuck in a Content Rut? 5 Real Content Questions + the Fix I Didn't Expect

[00:00:00] [SPEAKER_00] I've Been A Rut, Not A Personal Rut or Business Rut, I Think It's More Of A Creation Rut. They Will Remove That Thing From The Podcast and Will Publish The Podcast Without Any Quality Control Process. Remember, Quality Of The Message Over Quality Of The Production 100% Of The Time. I'll Say Screw That. It's Your Show. You Can Do Whatever You Want With Your Show. Fun Kills Perfectionism, That's Number One. A Board Creator Is A Board Audience.

[00:00:28] [SPEAKER_00] It's Like One Piece Of Content With Zero Metrics Attached to That. I Don't Care What These Guys, Like Zero Metrics.

[00:00:38] [SPEAKER_00] What's Up Everybody and Welcome Back To Content Is Profit. Yes, We Are Back. I Took A Little Break and I'll Tell You In A Second Why. But, You Know, Every Week People Walk Through Our Studio and Ask Us Questions. We Have These Tours, We Have People That Come Record Frequently and We Get Stuff All The Time. So, You Know, Things Like Do I Need A Video

[00:01:01] [SPEAKER_00] Do You Know, Do I Own My Own My Own Content? Do I Really Have To Like Post Every Single Week? Well, Today I'm Answering Five Of The Most Popular Questions. Like Real Questions From Real People Who Want To Start Or Restart Or Continue To Produce A Show.

[00:01:18] [SPEAKER_00] But, I Have To Be A Little Honest About Something. I've Been On A RUT. Not A Personal RUT Or Business RUT. I Think It's More Of A Creation RUT. And I Think It's More Tied To My Personality. But, I'll Share With You In Just A Second.

[00:01:34] [SPEAKER_00] And It Has To Be With, You Know, Obviously Recording. So, Today, Finally Made The Decision. We Brag About That. Hey, We're Present Every Single Week. We're Gonna Get Back To It. But, I'll Share Again At The End Of The Episode What Has Been Happening The Last Couple Weeks. But, Today, I Fixed The Accident. Or, More Likely, Yesterday. It Happened Yesterday. We Fixed The Accident With My Two Boys. And, I'll Share Again To That. But, So, Stick Around. We're Gonna Go Through The Questions First.

[00:02:03] [SPEAKER_00] You Know, Not Only For Our Studio. But, Also, We See Them Online Every Single Time. And, Yeah. Enjoy The Episode. So, Question Number One. These Are Probably Leaning Towards Podcasting And Video Podcasts. But, You Know, We Need To, You Know, Shape Them A Little Bit Towards Content In General. We Can Always Do That. But, The First One, This Is For Somebody That's, You Know, Looking To Start A Podcast.

[00:02:30] [SPEAKER_00] And one of the questions was like, is video necessary for a podcast? So by definition, podcast does not, is not a video. I think like lately the definition has changed a little bit, but it's important to learn the history of podcasting, right? Started as a audio only platform. You own your own content, you're on your RSS feed. And that's how podcasting was born.

[00:02:55] [SPEAKER_00] Almost like a custom personalized radio station for you and your stories. Now with the rise of platforms like YouTube, of course, people have been adding video to it because there's an opportunity for you to create more content out of it, be more frequent, be present in other platforms. And again, different people consume content in different ways. So to think about how you consume content, maybe you like to listen to shows.

[00:03:22] [SPEAKER_00] Maybe some people like to listen while they watch a little bit. You know, we see a lot of people that they'll have like their phone on the side and they'll be watching because they want to put like an image in the people's faces. Maybe you use some of that content to create clips to put on social media. So your show gets discovered, all these things, right? But it's almost like become the norm now that shows must have video, but they don't, you know, this is your personal choice. I will tell you audio shows might be a little bit harder to find and promote.

[00:03:52] [SPEAKER_00] That's it. But treat your shows as an experiment or your content as an experiment. Maybe you do some audio only episodes. Maybe you do video only episodes and see what happens. It will also depend a lot in your distribution channels, right? Like you heavily depend on platforms like YouTube. Now Spotify and Apple also accept videos. So a lot of shows are transitioning there. And there's also a perception issue where shows that have video and high quality video

[00:04:22] [SPEAKER_00] and maybe video in studio are perceived to be maybe a little better. You know, this is not the rule. And this is, you know, a more of the test and produce what makes you feel happy and fulfilled. Know what other things about. But there is a conversation that because you produce in a studio, because you produce maybe a higher quality video when it comes to like how things look, you might be perceived as maybe a more popular show.

[00:04:51] [SPEAKER_00] Maybe somebody that has the things, you know, together. But I do not subscribe to that. Even though we have a studio, we provide a solution for that. But also the solution of the studio is a place where people can go create without, you know, having to learn all the tech stuff. So we make it easy on people. But I am the firm believer that probably the most organic probably is the best way because it's going to keep you consistent. So my tip here is do an inventory of your resources.

[00:05:21] [SPEAKER_00] Do an inventory of like what you like to create, how you like to create. If you're somebody that maybe is not comfortable being on camera, maybe audio is a great way to get started and be consistent, right? And then managing expectations for both. So I encourage you to do a little more research. Again, you can send me a message, put a comment right below. My email is luisda at the bizbros.co. Or you can go to businesscreator.club. And we have open office hours every single week in there.

[00:05:49] [SPEAKER_00] I think I cover most of it for that question. At the end of the day, personal choice to your resources. If you've never done video, it is a little bit of a bigger learning curve. You know, depends also on the type of production. You could be a live podcast, right? Where you record and you publish right away. That's like a gaming stream, for example. Anyways, we can probably do one episode just on this question. Happy to go deeper on this. So this was actually really cool.

[00:06:19] [SPEAKER_00] This was a motorsports podcaster that is like switching studios. He was recording a different spot. And then we met this past week. So his question was, do I actually own my content? And will I get to review the edits? So this was after a situation where I guess his message, what he was saying on the podcast, wasn't really aligning with their producer or the editor's beliefs.

[00:06:47] [SPEAKER_00] And it was kind of crazy, the story, because he will say something. And again, nothing political enough. It was just his personality, the way that he worded things. And because the editor and the producer were not comfortable with that, they will remove that thing from the podcast and will publish the podcast without any quality control process from the host or even approval from the host.

[00:07:12] [SPEAKER_00] So crazy that people think you get paid to do that production work and you have the freedom to remove something because you don't agree with it, even if you don't own the podcast. That was pretty crazy to me. So, you know, as a podcast studio and as producers, we've helped hundreds of entrepreneurs now, hundreds of creators. We produce countless terabytes of content.

[00:07:42] [SPEAKER_00] And there hasn't been one moment where we remove something because we don't agree with it. Do we make a decision of like, who do we choose to work with based on different standards for our company? Absolutely. But that comes ahead of time. If we decide to work with that somebody, we agree that they own the content and it's always removed if they say it needs to be removed. So we edit, no questions asked.

[00:08:10] [SPEAKER_00] Again, we don't do, you know, as a company, you'll have your standards for us. For example, we don't do like any adult type content or adult type conversations. That's not our lane. We don't do any of that. We've actually been approached by some adult creators to do some kind of podcast in the studio where they talk about those topics and we just don't do that. Right. So put the filters ahead of time. But once you accept that customer, they own that. They own their message and it's their call to do that.

[00:08:38] [SPEAKER_00] Very crazy to me that there are some people out there that can do that. So do your homework. And of course, there's topics that might be a little bit more polarizing than others, but also the way that you conduct yourself. So if you're going to try to find somebody to help you produce your podcast or edit your podcast, try to find somebody that aligns with your values and the way that you present yourself. Right. Like I like to say I'm pretty outgoing person. I would like to say that I'm pretty open person.

[00:09:07] [SPEAKER_00] Zero judgments, you know, with my life. I've been blessed to live in four different countries and visited some others that I've met incredible people around the world. So different points of views. And it's very little that really surprises me now. But, you know, studio, we host anything from, you know, podcasts about orbs to right wing, left wing political shows. We have entertainment shows. We have business shows.

[00:09:33] [SPEAKER_00] Sometimes we have business shows that they're conflicting beliefs, but they're both successful because everybody will find their community online. That's the cool part. Once you produce content, you'll find that. So can be a pretty messy topic, I think. But just so you know, if you're producing your show, you do own that content that RSS feed and try to find somebody that aligns with your values if you're going to produce with somebody else.

[00:10:00] [SPEAKER_00] Also, you know, if you're working with somebody, just make sure that in the agreement that you guys have, you put a step where you need to revise the content that's being put out before it goes live. Just a heads up. So that was pretty crazy. Question number three. Same thing, motorsports. And it was more about frequency. Do I really need to publish every single week?

[00:10:27] [SPEAKER_00] And the answer, like most of these questions, is going to be, it depends, right? Like you don't have to do it every single week. A schedule can definitely keep you, you know, consistent, but it can also burn you out, right? So it depends on like the messaging. Like remember the six phases that we go in our, you know, in Business Creator Club and what we talked about in the show all the time.

[00:10:52] [SPEAKER_00] We have like ideation, we have the creation, we have production, we have distribution, we have monetization and then like the operations of the whole piece of content. So imagine podcasting or long form content. So ideation, if it takes a lot of you, you got to do an inventory of like how long does it take you or how much money does it take you to do all six phases, right? Let's say, let's keep it very simple, you know, hourly. Let's say you're the one producing it. Maybe you have a producer that helps you.

[00:11:19] [SPEAKER_00] But like how long does it take you to come up with ideas, with the research, if you have a guest with like the right questions to do that? And, you know, in the solution, I told you I'm going to share a little bit of the process that I did yesterday to help me with this. But like how long is it taking you? Like quality questions. So for him, he was like spending a lot of time in pre-research for his show. And then he found out that for him is better off the cuff with just a couple of bullet points and general information, right? The next part is like how do you actually create it?

[00:11:46] [SPEAKER_00] If you have to set up your podcast equipment every single day or your content equipment every single day to record every single week and it takes you one to two hours, yes, it's going to cause some burnout. So make sure that the creation process is maybe you have a fixed spot that you set up just for creating content, for example. It can be the same background. It can be the same camera. It could be the same angle. A lot of people get hung up. It's like it has to look different every single time. Remember, quality of the message over quality of the production 100% of the time.

[00:12:16] [SPEAKER_00] Change your stories. Change your hook. You know, change the things that you're saying. You know, continue with the lesson. And remember, your content is going to be the first piece of content that somebody is going to see that day. For the first time ever, you're always going to be introduced to new people, right? So it doesn't matter if you repeat those stories 27, 30, 30,000 times. It's because somebody is going to be watching that. And sometimes people need to hear your message more than once. And then the lever that a lot of people kind of get hung up on is the production aspect, right?

[00:12:45] [SPEAKER_00] Like people just like to tinkle and tweak and do this and that. And now with AI and now all the crazy ads are happening. Claude can edit it for you. I have my thoughts. But now everybody is like trying to do it themselves. And they just spend, you know, three, four, five, six, seven hours trying to figure out that. And then they're going to be burned out. So keep that in mind. And I'll say one solution for this is make a commitment. If you want to be present every single week, how do you build a system that can sustain that?

[00:13:13] [SPEAKER_00] So put a time limit, put a resource limit. Be like, I'm going to do research in 15 minutes based on X, Y, Z. And now with AI, it's so easy, right? Like you can be, you know, you can have your guests fill out a form and then have AI search more information about it, give you context, give you sample questions and all these things. And these are things that we talk again in Business Creator Claude. If you want to hop on a call with us, we're happy to build that custom system for you.

[00:13:38] [SPEAKER_00] And then the second part is, you know, we want to edit maybe in 30 minutes or maybe you align a little bit of a budget for somebody else to edit that for you so you can continue to do the thing every single week. You know, when we first started, we did three times a week, the content is profit show with interviews. So we had to manage also the outreach and doing this stuff.

[00:13:57] [SPEAKER_00] And, you know, as we move forward and we scale the business and now we have the studio and we have other production of it and we're like experimenting, we made the decision that we're going to do once a week, sometimes even once every two weeks. And we're OK with that, right? But with that comes, OK, less frequency. Then how can we get more distribution, right? Maybe we can do more clips per episode. Maybe we can run more ads per episode. Maybe we can plug our episodes into newsletters with somebody else.

[00:14:26] [SPEAKER_00] So the promotion aspect, you know, is another topic, but it all goes together. So right now, if you're struggling with trying to figure out like what frequency you need to publish once a week is a pretty good standard. If you have shorter episodes, less production twice a week will help you. If you don't have a budget for ads, by the way, YouTube promotion, you can run maybe 10 bucks, 20 bucks, $50 per episode and you will start introducing your content to new audiences.

[00:14:54] [SPEAKER_00] And it's going to help out a ton, right? So make a commitment of how can you stay consistent first and then start building like, OK, cool. Like one episode, it takes me from, you know, ideation to full distribution. It takes me about two to three hours. Cool. How can we reduce that to maybe 40 minutes? Right. And you start asking these questions and maybe there's an AI tool that can help you. Maybe it's hiring a producer. Maybe it's hiring an editor. I don't know because it will depend on your process.

[00:15:23] [SPEAKER_00] So if you want to brainstorm that, again, my email, luis@bizbros.co is going to be right in the comments. You can just hit that up. Also, like people think like they're like one hour episodes every single week or every single time that you do that. You can do a mini podcast. You can do like with the podcast is a beautiful thing. It can be shaped however you want. Maybe you answer a question, you know, every two, three days on your show. And that is a podcast, right? It doesn't have to fit, you know, the 20 minute, 30 minute. What's the perfect time? Doesn't matter.

[00:15:53] [SPEAKER_00] The perfect time initially is how can you stay consistent? And then you're going to get some data and you can adapt to that. Cool. Question number four. Question number four. So these are from a host that is ready to restart a show. So they produced for a long time. They took a pause and then they decided to restart. So how can I find other podcast shows to appear on?

[00:16:18] [SPEAKER_00] So this question came because they've been trying to find new ways to promote their shows. You know, we have different ways. We have paid ads. We had newsletter promotions. Like what we say is like find pockets of people that want the that are already consuming the type of content that you are creating. And then how can you put your show or your message or your content in front of them? So podcast listeners listen to other podcasts.

[00:16:44] [SPEAKER_00] So if you're listening to a podcast and somebody makes a recommendation about that show, you're probably going to go listen to that other episode. Right. So that's why guessing and showing up on other shows is so powerful. So and actually like proven by the way there's a platform called Podmatch. Shout out Podmatch and Alex who have been building for years and they have really cool solutions. They're like the Tinder podcast, you know, or content creator. It connects creators and they do so much more.

[00:17:13] [SPEAKER_00] They help also monetize. They have a network. They have all these amazing solutions for content creators like us. So I always recommend that. Go check them out. Podmatch.com if I'm not mistaken. But by their data, they do like a yearly study that podcast guessing is one of the fastest way to grow up podcast specific. This is leaving YouTube aside. This is like Spotify, Apple, audio only type shows.

[00:17:39] [SPEAKER_00] And again, now you have like audio and video and streaming, like all these things that are pretty confusing. But podcast guessing remains that one of the strongest organic ways to grow your show. Now with that, you also have to account for your time and resources, right? Because you have to be booked on these other shows. Platforms like Podmatch make it so easy for you can do that. So I'll say block one hour, two hours a week where you can show up on somebody else's platforms, right? Start close to home.

[00:18:10] [SPEAKER_00] Shows like our niche on the topic or maybe in your city if you want to hit like local studios. That's really cool, too. One way that we did it for one of our shows was the host started calling different studios in the city that they were at. Or every time that they had an event, they'll go, let's say, Miami, Atlanta, even Boise, Idaho, right? They'll call the studios and be like, hey, is there any shows here that are looking for guests? And most likely the answer is yes.

[00:18:39] [SPEAKER_00] And it's like, hey, I'm going to be in this city for a couple of days. I would love to be set up with your shows and see if we can do an exchange. And here's my podcast. Here's like what we do. Is there any alignment? And this person used to get like two to three in-person interviews every time they traveled. And it was like really cool because then they got also really cool content because it was in-person interviews. That's like extreme in-person. But now with online, you can show up in somebody else's platform.

[00:19:06] [SPEAKER_00] And if you do this consistently, you're going to start grabbing people that are on these other shows that their host is like, hey, you know, check out Luis and Bees Bros. They're awesome. And they're like, oh, I will check them out. And then if we align on messaging, they're going to stay in our platform. Oh, here's bonus. Bonus guests from your own community. They kind of bring people with them too. Like we've done some like some episodes where, you know, it's Q&A and we continue to bring people in or maybe summits or events like that.

[00:19:35] [SPEAKER_00] We treat all that as part of like guesting. All right. Last question here from the audience. This actually came from a real estate agent who wants to write like Jacksonville restaurants and do a little bit of a fun segment. So like, can I add a fun segment like a food tasting to a business podcast, which was, you know, to each their own. Like I said, no judgment here. And my answer to that is like, absolutely. You can. And is it going to help in any way for your show? Right.

[00:20:05] [SPEAKER_00] And I think for them, they wanted to do it. And again, it's your platform. You can do whatever you want with it. And like people think often that there has to be a certain format or certain like etiquette on podcasting. Like, how do I produce this type of content that is like acceptable? I'll say screw that. Like it's your show. You can do whatever you want with your show. There's going to be a consequence to that. It could be a positive consequence or a negative consequence.

[00:20:32] [SPEAKER_00] So like if you're passionate about food and you want to talk with business owners and connect the three, you know, real estate, business and food and you want to connect all three in a show that's original to you. That is a unique experience to your guests. By all means, go do that. I think they were asking also in this question because they saw a studio that was so clean. They didn't want to make a mess. And they did it. And guess what? It was such a cool experience for the guest. And that guest will remember that day for a long time.

[00:21:01] [SPEAKER_00] So this comes down to like what do you what is the experience that you want to create on your show for that person that you're bringing in to interview? So these these people that you invite as a guest and collaborations. And by the way, this applies to not only podcasting, but YouTube videos or vlogs. So like you have somebody in your content platform. Like how can you make them feel so special that they will remember you for the rest of the times? Right.

[00:21:27] [SPEAKER_00] Right. So, you know, one of the things that we did initially when we first started the show is like whenever we brought the guests, we'll do like these crazy intros with songs and areas like different online at the time. Everybody was following like this little crazy script. And we're like, hey, we're live. Here's some music we're going to mess up. It's going to be crazy. Sometimes you might not understand us because we're speaking Spanish. Who knows? And people, you know, the number one comment that we have for a show is like the energy. So it's like, what is that element for you?

[00:21:53] [SPEAKER_00] And sometimes it will take a little bit for you to create consistently and try to find the footing and what like what makes you you. And that is part of creating content in general. But also, if you are a company, what is something something that, you know, in the B2B world that you your company does? You have partners. How can you integrate that into an experience within the show?

[00:22:14] [SPEAKER_00] And it could be like a segment where you guys react to videos online or it could be like, hey, you bring him to the office and then you have something special for them. Like the framework here is like, what is a memorable experience or something that people will remember you by? And then start adding that spark of originality into the episodes. So absolutely, you know, do do something really cool. So I think I covered most of it for these questions.

[00:22:43] [SPEAKER_00] If you want to dive into something that's really specific, just let me know in the comments below. And we're happy to talk about it. Also, you know, open Q&As on Thursdays for Business Creator Club. Come hang out and we can do that as well. So what I mentioned earlier and at the beginning of the episode is it's obvious that we were into a little rut. I'm going to lie, it happens. You know, we've been producing this podcast for six years now, which is crazy or a little bit more.

[00:23:14] [SPEAKER_00] And it happens from time to time that we might be a little burned out. We might be a little lost in the day-to-day operations of, you know, our business, not only the studio but the agency. And we've been very blessed that we've been working with incredible people over the last few months. And we've also been busy, like, realigning the production. Because production today is moving so fast with AI, right? It used to be where, like, oh, I'll hire this editor and they'll hop this down. They'll help us do that.

[00:23:43] [SPEAKER_00] But now you can increase the speed of production, the quality of the production, speed and quality, and save a ton of money. So we've been rebuilding on the back how we do things. And me and Fonzie likes to be hands-on. So we like to do that. And then sometimes we just lose track of time. We're like, okay, well, we haven't produced an episode in two weeks. Oh, boy. There was a time where we had a producer. We don't have a producer right now.

[00:24:08] [SPEAKER_00] And, you know, now the show, we've approached it with, like, hey, maybe it's a little behind the scenes that we can share. And when we have incredible guests that we, you know, go across, we bring on. So from now on, yes, we're going to do our best to publish, obviously, once a week, minimum, maybe more. Who knows? But at the same time, content also, you grow as a person. Your taste or things, you know, change a little bit.

[00:24:36] [SPEAKER_00] But and I was like, how can, you know, part of me was like, I don't want to keep talking about the same thing over and over again. Maybe there's a new angle. Maybe there's like a new community that we have to meet. I don't know. We're trying to find that out. And again, my commitment with Content is Profit is sharing openly what we're doing and some of the things that, you know, that come through the community. Not going to lie. We had a crazy beginning of fall with like Husband and the events and creating the vlogs.

[00:25:03] [SPEAKER_00] And if you haven't seen the vlogs, go to your YouTube channel, Beast Rose, and you're going to see what I'm talking about. So there was like that type of content being created, not just a show. So yesterday, my kids, you know, Veterans Day, as at the time that I'm recording this show, one of them didn't have class. And then I brought them both to a studio in the morning. So they were hanging out with me. And after the guest goes, I'm like, well, I have them here. They're a little older now.

[00:25:33] [SPEAKER_00] They both love to talk. So why don't we just like record a podcast together? And, you know, me and Luca, my seven-year-old, we've been playing Fortnite every Friday. And we've been streaming some of it. And he's been like a really cool bonding experience with him. And I was like, well, what do we look like if we do something like this? And, you know, he likes cameras and he likes to be on the microphone. We have a little four-year-old, Matteo, who's kind of crazy sometimes. And we're like, let's see what comes out of this.

[00:26:03] [SPEAKER_00] Let's make the most of it. And, you know, sometimes when we are stuck, we just add more pressure to it. We're like, oh, my gosh, you know, we must do this because it has been the format that we've always done it. Right. And sometimes like a new strategy, a new format or like a new schedule, you know, can make it better, but can also make it worse. Right. So like it happens to everybody. So with that in mind, I was like, I'm just going to shake it up.

[00:26:31] [SPEAKER_00] I'm going to, you know, I just need to get back on the mic to do something different. And we did we we ended up recording this like little 15 minute episode that I share with my family. And it's on my personal Facebook. If you guys want to go see it, at least that creates. But it was hilarious. And it was such a cool moment to do that in the medium that I love. Right. It was no thumb, no, no script, no thumbnail, no like what are we going to do topic wise? It was just like it was just fun.

[00:26:58] [SPEAKER_00] And then it allowed us to test a lot of the tools that we're using and the new processes that we're doing. And that's that's the thing, right? Sometimes we're like developing this new process or working with somebody new and we get like a little stuck because it is changing the things that we've done. Like we've always done it. And maybe we need that change to make it better.

[00:27:18] [SPEAKER_00] But just by switching the context or switching the thing that we're doing into a new format or like a new a new that is not related with your business, it will get the creative juices going. And you unlock something that you can apply to your business. And I've seen it when we did the football show. We're doing this now like explainer videos on YouTube for the football show that are really cool.

[00:27:42] [SPEAKER_00] And we learn these skills on a fun project and we bring them back to our business and we apply with our customers that with our own show. So some people might call it distractions. I don't think they're distractions. I think they're like exercises to help you develop a new skill. And in this case, we're trying all these like AI tools so we can share them with you and build within our own process. We can teach teams and companies how to do it a little bit more.

[00:28:11] [SPEAKER_00] So why do we think fun works? You know, well, fun kills perfectionism. That's number one. We can't overthink something when you're doing fun. That's pretty obvious, right? So like whether it's like editing for fun. And this is why I've been pushing personally, like to do more on the vlogging side or like the streaming and the gaming. It's just because I have like no strings attached and I don't have to, I don't need it to look super perfect. Right. And there's obviously a standard, a personal standard, but it doesn't have to be that.

[00:28:40] [SPEAKER_00] So fun kills perfectionism. As soon as you're having fun, it doesn't matter. You're going to move towards execution. Right. Fun also reminds you of like why you started. Nobody starts a podcast or creating a content because like you love the freaking dashboard. You want the dashboard. That'll be weird.

[00:28:59] [SPEAKER_00] And I'll tell you, man, we've been doing this for so long now that every single show that comes and it's not attached to some kind of like fun or personal reason of like self-development or just connecting with community or connecting with other people. And it's solely on the analytics and like we have to go big because we have to go big for our business. They don't last. They don't last. So we got to start shifting our why we're creating. Right. Also fun shows on camera.

[00:29:29] [SPEAKER_00] I mean, today, this type of podcast, I was like, how do I do? Well, let's grab some questions like this is fun for me. And it shows on camera. I hope it's showing on camera, but people can actually feel your energy. Right. Like a board creator is a is a board audience. Like you can probably there's a few episodes that, you know, we admit that they haven't been the best since because maybe we're exhausted. We're bored. Like it's a topic that we talked about a thousand times. Maybe it was a guess that it was like previously.

[00:29:55] [SPEAKER_00] It wasn't previously vetted the best way possible because we didn't have the processes. We were just like, whatever. Like we're just going to do it because we're going to do it. And that's the service for the audience to the audience. Right. And, you know, I raised my hand like we use we announced that this show is a experiment not only for our creation side, but also as this industry shifts so fast, we're here to like test a bunch of things.

[00:30:20] [SPEAKER_00] And but if you are if you're bored of that is going to show and then you're going to stop and the people are not going to listen, then it's going to be really hard to get get them back. Right. So like I have an example here. It's like there was a month guy. Right. Like with the with the restaurant. Right. Like the schedule keeps you going. But but for him, the phone was like the food with that. So he just looks forward to show the food and the restaurants that he loves to his potential customers.

[00:30:47] [SPEAKER_00] Right. And he's so excited about it and it's going to keep him going. So momentum doesn't come back from the planning. Like, yeah, that will help you move the process where it comes back from doing something that you actually enjoy. So here's the homework for you. Ready? OK, so my phone assignment was doing the podcast episode with my kids.

[00:31:09] [SPEAKER_00] So I checked off the box and tomorrow we're traveling to this like family location and we're going to be I'm going to be doing something there, too, which is super exciting content wise. But for you this week, make one piece of content with zero metrics attached. I don't care what this does, like zero metrics, like no posting goal. Just like make it because it sounds freaking awesome. I know you have an idea in your head right now that you're like, oh, man, I wish I could do X.

[00:31:38] [SPEAKER_00] Yes, do that. OK, do that. I have actually I had actually a couple in the studio the other day. They're amazing. They took they talk personal finance, cost fight, cost fight couple and Jaina, who shut out. They're incredible. And they told me that they want to start gaming together and that they were actually thinking about streaming. And I was like, please do. And they had no idea. I stream with my kids during the weekend. So I was like showing them the videos and that you could see their eyes like light up.

[00:32:08] [SPEAKER_00] They're like, oh, my gosh, can we do this? And they're making a part of their business. They're making it fun. Right. They're including their kids into it. And it was so fun because the energy just shifted. Right. And you could tell. So go do that thing. Like bring a kid, bring bring a friend, bring your dog, whatever. Just make it fun. Maybe it's an activity that you're doing this, you know, this weekend. And you take your phone and you record. Hey, I'm here doing X, Y, Z.

[00:32:36] [SPEAKER_00] And I just, you know, want to show you kind of like what I like and what I enjoy and then show people kind of like what you do. Or maybe you do the thing. You take some pictures and then you talk about it on your podcast. Right. So if you want, you know, people around you who you're building the stuff like like you, the same things that you guys are building. Come hang out in Business Creator Club. We meet every Thursday. We might be adding a different day down the line, but we have a couple of resources there.

[00:33:03] [SPEAKER_00] If you want to start using AI, we have the playbooks that you can download in our homepage. And if you want a second set of eyes on your content or your book or your offer, different things, just let us know. We have a free six lever content article. Just send me an email, luisda.com. So hopefully this episode wasn't too random, but I hopefully, you know, I brought some clarity. And I'm back, baby.

[00:33:33] [SPEAKER_00] So I'll see you on the next episode. Take care, you guys.