Hubspot Lead in Media Partnerships Insider Strategies: How Businesses Can Win In Content Before The End Of The Year
Content Is ProfitDecember 02, 2025

Hubspot Lead in Media Partnerships Insider Strategies: How Businesses Can Win In Content Before The End Of The Year

We had to bring this one back — because it’s just that good.

Today’s guest is our good friend Carly Baker, now leading Media Partnerships at HubSpot Originals (yes, that HubSpot). She’s been a big part of our journey, and every time she’s on the show… 🔥 golden boulders everywhere!

This episode is packed with the kind of insights that make you pause and go, “Oof, I need to write that down.”

Here’s what you’ll learn:

  • Why every business should start thinking like a media company
  • What HubSpot is doing to grow shows like My First Million
  • How to turn your podcast guests into real growth partners
  • The power of “edutainment” (aka fun + useful = win) Is it the right move?
  • And why just having a famous guest isn’t enough anymore

This one’s for podcasters, creators, and business owners who want to build something real — not just chase downloads.

So grab your notebook, hit play, and let’s get to it. Carly brought the goods.