Lindsay Rosenthal has 50,000 followers on LinkedIn and makes content alongside OpenAI, HubSpot, Atlassian, Descript, and LinkedIn itself. So when she told us she currently uses zero AI for her ideas... and stopped using it for her scripts and copy entirely... we stopped the conversation and made her explain. What she said next is the whole episode. There's a specific reason AI can make you competent and almost never makes you the best, and once you hear it you can't unhear it. We also got into the exact 30-day plan for someone sitting at 500 followers right now, why commenting is the most underrated sales activity on the internet, whether you should tell people you used AI, and the story of a guy who built a business on AI avatars and shut it down after a conference. Oh, and Fonzie's back. He brought the Waffle House rule. 👉 Grab your free context document at www.businesscreator.club
Chapters: 00:00 What's coming in this episode 00:52 Fonzie's back and the LinkedIn queen is here 01:58 Boston, Unbound, and the AI talk we're doing together 02:25 Why LinkedIn is the platform nobody's posting on 03:39 Going all in on video before anyone else was 04:24 The six months before it worked 05:33 The system behind posting every single day 06:47 The content bank and the once-a-week film day 07:44 How she tells a good idea from a bad one 09:06 Fonzie's $5 filter 09:56 Creating content is a skill... and it's embarrassing at first 10:49 Our 45 days of Facebook Lives (we made it 15) 12:08 What changed when she started working with the AI companies 12:59 She uses zero AI for ideas 13:25 The exact way she uses AI on scripts and copy 15:02 Where AI actually belongs in ideation 16:00 Talking your way to ideas 16:33 MCP and why context is the real unlock 17:51 Fonzie's gap analysis for YouTube 20:23 The right way to use AI (and the laziest way) 21:00 The hot take: the jobs marketers gave AI 21:33 The fully AI episode we published 23:35 The junior editor experiment 25:19 The Football Show: 30 episodes, Claude, and Descript 26:28 Why Fonzie uninstalled it in one day 28:11 Should you disclose that you used AI? 29:11 The trust question nobody wants to answer 31:22 The handmade scarf 32:40 The AI avatar story that ended a business 34:32 AI is trained on the average of the entire internet 35:55 Fonzie's cooking rabbit hole 38:46 Why your skill level changes what "good" means 40:33 Case study: 500 followers, 30 days, go 41:08 Three pillars... content, comments, connections 43:02 Is all that commenting actually worth it? 43:43 The reframe: comments are outreach, not growth 44:37 The Waffle House rule 45:52 The soccer comment that got 200,000 views 48:13 Don't think about it as selling 48:38 Brand deals versus agency work 50:03 Inbound or outbound? 50:57 Boston, part two, and where to find Lindsay 53:19 Close