We are back! Are You a Slave to Your Own Content?

[00:00:00] Hey guys and welcome back to Content Is Profit. We are back after a little bit of a break. We'll share a little bit, but Fonzie, welcome back to the show. Thank you, thank you. I'm back. You are back officially. Guys, by the way, if you hear some noise, Fonzie is out in his apartment. We have beautiful Selena running around, so you might hear her once or twice. Like you've listened to Luca, Mateo, and my dog in the past. So here we are.

[00:00:28] It's a family environment, that's for sure. Yeah, yeah. Dude, Fonzie, welcome back to the show. We've booked a couple days a week now ongoing, so you can get back by popular demand. People are getting tired of my solo episodes for about two years, you know? I doubt it's by popular demand. You probably were like, I'm running low on ideas, bro. Get back in here. Get back in here quick.

[00:00:50] There's many ideas, but I will tell you, over the last 45 days while the World Cup was going on, no gonna lie, man, I was exhausted. For those that are unfamiliar, we relaunched a football show or a soccer show for those in America. I know it was like an almost daily show. And I was chatting in Business Creator Club earlier with a couple of members in our office hours, kind of showing them the process.

[00:01:14] And we decided to do almost daily episodes, a semi-automatic flow when it comes to creation and the production of the clips together with the research. And it just helped me personally build a fun new system. But I got exhausted, man. After the whole World Cup, I'm like, I need a little bit of a break. And I think with your idea that you came this morning in the daily with our team, I was like, yes, let's talk about this. You want to share a little bit of it, of what it is? Yeah.

[00:01:42] I mean, it wasn't an idea, but we can actually talk about how the idea came about on a different episode. But today I want to talk about if you feel a slave to your content, right? Not you that I'm talking to, but you, the listener right now. Have you felt like a slave to your content, right? That you're kind of like having to be repetitive over and over again. And sometimes you wake up and you know you got to post something.

[00:02:11] And you're like, what am I going to post today? And then the idea comes and you're like, we already posted about that. And it's exhausting. It's an exhausting loop for sure. But first of all, how did we get to this, right? How did we get to the idea? This morning I had a guitar class and with a good friend that has been on the podcast, Dan Lopez. Come check him out. Go check him out, especially if you want to learn guitar. He is the boss. And I was actually telling him. He's also the master of content. Yeah, yeah.

[00:02:40] He's a master of content. He's running a great digital business. So you can learn. That's actually what we interviewed him for here in the podcast. But if you want to learn guitar, he's the man. He's really, really, really good. So we were talking and I was telling him like, hey, when I'm practicing on my own and I'm strumming the guitar, I have this problem that I like always get in the same pattern. And I feel like I'm just doing the same thing over and over and over again.

[00:03:08] And then he stops me and he's like, hey, dude, like that happens. That is totally normal. When I'm showing you this, you know, these guitar riffs and I'm playing here with you, when you listen to something, you're like, oh, dude, that is so cool. Yes, it sounds cool. But in his head, he's thinking, oh, my gosh, I always fall in the same riff. I want to get out of it. Right. He's tired of that same riff. But he says, I can play this really easily because I practice this hundreds of times.

[00:03:36] So I related that to soccer, right, which we grew up playing soccer. And I was like, oh, that is kind of like you're practicing the same pass, you know, over and over and over again. And then when you get to a game, you might have only one opportunity to do that pass. And when it comes out perfectly, people are like, wow, look at that pass. That is so crazy. But for you, it's totally normal because you've been practicing that and you're like, huh, another one of those passes. Right.

[00:04:04] Obviously, in a game, it's a little more satisfactory because it's like game time. But I related all that to content. Right. And I was like, huh, that is pretty much the same thing that we've been telling people for the last seven years. This is actually one of the first kind of like phrases that we coined in Content Is Profit that it was, you are the only one that listens to 100% of your message. Right. And that is the thing because when we were talking to people, people were like, I already talked about that.

[00:04:34] I already said that. I was like, it doesn't matter because you heard it every single time. But you don't know who's getting this message on the other side. It might be their very first time and they might hear the story and they might go, whoa. That is crazy. And it might shift some sort of belief. It might, you know, help them getting closer to the cell, get, you know, get in touch with you, build some trust. So that's what I want to talk about today. It's like, are you feeling like a slave to your own content? Because I know we have.

[00:05:03] I felt the same way in this podcast, right? After doing like 400, 500 interviews, right? And conversations. I'm like, oh my gosh, what are we going to talk about? Right. But it's a reminder. You don't know who's listening to the other side. But luckily, there's some ways that we can actually, you know, fight this. Fight this feeling. And we can talk about the same thing, the same message over and over and over again.

[00:05:30] And maybe reduce that feeling of, I feel like I'm saying the same thing over and over again. So we're going to discuss those three. I want to hear your opinion on it. But number one is customer journey, right? Number two, we're going to talk about different type of angles. And number three, we're going to talk about different types of formats.

[00:05:55] Again, same three different ways to change the same message. So let's start. Before we start, do you have a comment? I mean, this could be your solo episode. That's totally cool. You just need me here to make an introduction. Totally fine. Put a pretty face in it. Yeah, pretty much. Be like, oh, yeah, he's not a random guy anymore. I want to preface this with a conversation that I had with people in the studio very often.

[00:06:22] And it's been like one of the main things in the last few weeks is we all have different creation ways and creation methods, right? Whether that's writing, whether that's video and within video, there's many formats, many categories, many things. And, you know, with our idea customers, which are, you know, full on content maps, ideation, a bunch of stuff.

[00:06:44] We also work often with their teams very closely to figure out a way where the person or the creator has the least amount of friction. And this is where like all these things that Fonzie talks about have to align with, you know, with the customer journey, the way that it's created, the different formats. How do we switch that out? You know, we're working on a project right now where we have, you know, some of it is organic content. Some of it is ad content. Some of it is for a specific customer.

[00:07:13] Some of it is for a wide audience. There's like different faces of their content and the messaging, the way of creation, the way that content is presented for their specific case is very different. But sometimes, you know, if we have if you have smaller teams, it can be very overwhelming. And so hopefully this episode is a guide for you to identify those things and be like, OK, here is my one thing that I'm going to work on on the next week, on the next 30 days. Committing to, you know, upgrading those stories, changing the format.

[00:07:42] If you've been doing something consistent for a long time and kind of mixing it up. And I think personally, Fancy, like to be honest, like that's why, you know, we talk about this all the time. Like those ideas of I guess I disguise it with like gear, but like the family little vlogs that, you know, sometimes I want to create or like it's almost like that creative energy is like knocking on my door. And as in like you're a slave of your content, like switch it up a little bit and it comes out that way.

[00:08:07] So like how do we how can we channel that energy in those like different categories that Fancy just mentioned so we can be better creators and better business owners? Yeah. And before we dive into those three different ways and we share with you how you can, again, not feel a slave to your content and do more of that same messaging without, you know, getting burned out and exhausted. I think it's good to preface this to that.

[00:08:35] Like I personally don't believe you're you're going to have multiple different messages inside of your business. Right. You're targeting one specific avatar. Right. Like you're talking to one type of person. You need to have clarity on that. Right. And within that, there's going to be like maybe a couple buckets that you're like dipping into and talking. And then eventually you're going to go back to bucket one and say I already created content about this.

[00:09:03] Right. And that's when it starts feeling repetitive. So first of all, super cliche, but you need to be an everyday guy or an everyday gal. Right. Like one of the two, like you got to be consistent creating. I think that phrase is from like a basketball coach or something like that. Buzz Wizard or Buzz. I don't know. I think his name was Buzz. Some basketball coach. He said you got to be an everyday guy. And I think that that's pretty important. Right. You got to be consistent with your messaging.

[00:09:32] And the more consistent you are, the more you're probably going to feel this way as well. But another key part of this is not only knowing who you're talking to, but also knowing kind of like what they want, what they fear right now that is going to happen, what they want right now that was going to happen. And what are the fears in the future? Like if they don't fix this thing, what is going to happen in the future? And then what are the dreams if they actually accomplish what they want right now? What can they get in the future?

[00:10:01] And like that is just going to help you because then there's different points to which you can talk to and you can mix here and there. And it's going to make your content a little bit more, you know, add a little bit more variety to your content. I like this because like this is talking about your messaging when it comes to obviously what comes out of your mouth. But here, I want to actually illustrate this with a piece of content that we actually revised yesterday.

[00:10:30] Let me find it real quick. So in this specific case, we're talking about we're running these ads. We're creating these ads for three different offers. One is a $27 paid offer. This is not us, by the way. It's somebody else. Another one is a free offer, like a webinar. And then the other one is like super high ticket. What happened here? There we go. Your lighting looks kind of funky. Yeah, it's okay. I'm getting distracted.

[00:10:59] Okay, let me find a piece of content. And the design basically was a little bit of a quote card. It was like a white background. They just wanted text on it. And there was like a part of the text that was highlighted. So that highlighted was here it is. Okay. We highlighted. I'll read you the full text. Let me find the version of it. Okay, cool. Here, I found it. Okay.

[00:11:28] So basic marketing only takes you so far. That's the headline. And then we have once you're earning multi-six figures, there are three things that actually drive conversions. And then blah, blah, blah. Something else. But then we highlighted once you're earning multi-six figures, which is directed to like who is this ad for? It really pops. And then their philosophy on their ads was they wanted to highlight there are three things

[00:11:57] that actually drive conversion. So focusing on the results. So like there's two angles here, right? And that's like a topic for maybe testing. I don't know. On their side, they've done a lot of testing. And this is a brand new thing that we talked about with them because they've given us like a lot of freedom to work on this stuff and how to do the thing. And they have copywriters. And this is just one of those tests. And we're like, cool. Well, now one of those rules is focusing on the result versus like who's this for?

[00:12:23] But you also see a lot of content out there that they might start with a hook saying, if you are so-and-so, this is for you. Or like if you are, then you must listen to this, right? So like both ways are okay. It's just like how do you tie it down with your own strategy? And how do you start like switching and moving that messaging and testing different pieces of content by being an everyday man? Does that make sense? Yes, it makes sense. All right.

[00:12:51] But yeah, definitely knowing your messaging effort like is just key, right? But that's for a different content. In here, we're going to talk about... That's for a different episode. In here, we're going to talk about these different ways and how we can maybe add variety to how we are delivering our message, right? So first of all, it's kind of like that customer journey. I would even match this a little bit with kind of like level of intent of who you're talking to, right?

[00:13:21] If we talk about the awareness pyramid, we can change the message slightly regardless of talking to somebody that is problem aware. It's going to sound a little bit different that if we frame our message to somebody that is solution aware, and even if we go deeper and we frame our message to somebody that is product aware, right? Like those three per se, like it's going to be sort of the same type of person that we're talking to, again, the same avatar. Maybe they're at different stages. Different phases.

[00:13:50] So the message changes a little bit. Now, the main thing that I'm talking about is kind of like your customer journey. And if you're watching the video right now, I'm doing like this curve thing with my finger. So somebody, when they start working with you, they're trying to go from point B to point A. So where are all the... That's going backwards from point A to point B, you know? Well, I don't know. The letter A improves the best of...

[00:14:20] It's like when you create stuff, you're like A is the best. So you know what? I'm saying from point B to point A because they're one step below where they want to be, right? So what I'm saying is when you're trying to take them from one spot to the other, there's a lot of steps, a lot of milestones probably that you have within your business that you're trying to help them accomplish, right? So those milestones individually, right? It can be different things that you are...

[00:14:48] How you're sharing your content. Inside of those milestones, there's probably other things that you need to do and hit for them to achieve that milestone. And that is going to be something that you're going to be talking about. So for example, in our world, we have ideation, right? We have scripting. We have recording. We have editing. Cool. I can make content to the same avatar based on the same message that I'm trying to convey

[00:15:17] about ideation. I can make one about scripting, et cetera, right? You get the point. So what are those things that you can break down? And within those even, right, you can, which is totally recommended because I think it's actually way better. The smaller you make the problem that you're solving with your content, I think the more relatable and the faster you're going to build trust. We recorded an episode on this a while back. I can't remember the number of it.

[00:15:47] But pretty much if you are solving huge problems inside a one minute video, people might think it's valuable and it's exciting, but they're not going to try it out and they're going to say, okay, let me move on, right? It might be a little bit overwhelming. But if you have a tiny, tiny problem, that is a quick fix that they can do right now on the next five minutes, right? Or the next time they're going to do something, they can implement that. And they do it. It's going to build a lot of trust.

[00:16:17] Here's a recent example before you go into that. So not so long ago, we released a couple episodes that talk about the importance of giving context to your AI tool, whether that's Claude, TriGPT, whatever you're using is very important for you to give them context on what is a business? What are you guys selling? What is the market? What is your ideal customer? What are your stories? If you're the one creating this, what are your company's stories?

[00:16:43] Like all this stuff, because it will make your episode or it will make your content or your scripting, if you're using it for that, a little more relevant to you and your story, right? And that is a problem that at the time of the recording of that episode was very present online. And that was like our own or my own personal solution to a lot of this stuff, right? You know, with the balls that we juggle up as business owners, you know, managing the team, being in the studio, like we're, like I said, we're not a massive business, but we

[00:17:12] wear multiple hats. So my constraint was a lot of time and I'm like, okay, how can we figure this out? And by using these tools, it helps me out. So that is a very specific problem that a specific sector of our market has, especially the people that go to Business Creator Club. So we did the two episodes and then we target that specific problem. And it has been one of the most successful episodes, not only on consumption, but also on people going to Business Creator Club and downloading those context documents.

[00:17:42] So by the way, you can go to Business Creator Club and they're there. So that was like really cool. And sometimes when we go super wide, that specific piece of content was solving that specific problem and we were providing the specific solution to it. That's why we got a ton of good results and we connected with a ton of people that ended up, you know, downloading those and helping them in the community. So does that make sense? Why are you? Yeah. Why are you meeting yourself? Because Selena's coming in here.

[00:18:09] So how can you implement this real quick is you grab one of those milestones that you need to achieve or something, one of the processes, one of the places that you help people inside of your business. And then you just go down kind of like a decision tree, right? So for example, back to ideation is like, okay, like why do I need ideation? And then you go lower into that. It's like, okay, well, I want you want to make sure you do ideation.

[00:18:36] So you're prepping to have the best type of content. You want to plan ahead. I was like, all right, cool. Like why do I need to do that? Or how do I do that? Right. And you go, how, how, why, why? You start asking those questions and the more you ask them, the more you're going to be able to narrow into those specific problems. All right. Number two, another way is the angles with which you are sharing the content, right? So for example, I'm going to keep it on ideation.

[00:19:05] I think that's a simple one, right? Now that we just said, okay, we were talking about ideation, dude, I talked about this a hundred thousand times. I don't know what else to say. Well, there's different angles that we can approach this. So imagine you are looking at somebody directly into the face. If you lay on the ground and look up, now that person looks totally different. It's the same person, but now they look totally different, right? If you get on a table and you look down to those people, they look totally different.

[00:19:32] So the angle with which we're sharing the message makes it look a little bit different. So some of them, for example, is you can take a contrarian angle. It's like, okay, rather than like you need ideation. It's like, hey, this is why you shouldn't do ideation in your content, right? And then obviously you got to tie it and make sure the message delivers and it resonates with the person that you're trying to help, right? Maybe another angle is some sort of comparison, right?

[00:19:59] You're like, hey, look, this is what a good idea looks like. This is what a bad idea looks like. And you do the breakdown and you do the comparison. Again, different angle on how we're sharing it. Maybe you like playing guitar. Maybe you do a little jingle, right? A jingle on why you should do ideation, right? So all these different ways to share the same message. Actually, I think maybe the jingle guitar would fall in the next category, which is category number three, which is formats. But let's go back to two angles.

[00:20:28] What other angles come to mind when we talk about content? You tell me. You're the one that has the list. I'm putting you on the spot, bro. I'm putting you on the spot. Which ones come to mind that you've seen that immediately you're like, huh, that's interesting. First one that comes to mind. I like show and tell a lot. I don't know if like angle or format. You know, I think, you know, they go hand in hand. But I've had recently a conversation with somebody that's dear to us. He's going to help us with our personal project.

[00:20:58] But this guy loves to cook. He's a dietician. He's a personal training. And we sat down after recording a podcast. He was a guest for the football show. And we were trying to support him a little bit with like, how can we help? And this is one of those things where context and like where the market is. And there's a mix of things, right? Like, is he willing to create? Is he willing to invest the time? Does he have the time? Does he have the tools? And we're like, OK, we just did an inventory about the resources that he has. Like we talk in the publishing pyramid.

[00:21:26] And one of the formats that we decided or, you know, is show and tell. It's basically, hey, I cook this. I'm passionate about this. This is why it will help you solve your specific problem. But it's documenting the experience of doing the cooking and then the results. So there's a mix and match. And if you spend a couple hours online consuming social media content, you will probably start identifying some of this, right? Is that what you're asking? In a way, in a way.

[00:21:56] Probably put that a little bit more in the category of format. So think about angles as the way, like how you're delivering the messaging. And then the, sorry, yeah. Angles, how you're delivering the messages. And then the format is kind of like how you're packaging that message, right? So for example, if I want to do the show and tell, the cooking, let's say we're going to go with cooking, right? I can share the same recipe in a written way, right?

[00:22:25] Or I can say the share recipe on a show and tell type of deal, right? Maybe you do the same recipe. There's this guy that goes out in the street and he's like, I want to cook you a random meal, right? And people are like, what? You're a stranger. You invited me into an apartment. I'm sure that thing is super set up. But then he brings them up and like he cooks this meal for them. And he gets like their reaction, right? So like that's a different type of format. And there's plenty of them, right?

[00:22:53] Obviously the most popular within the expert-based businesses is going to be, right, the talking head. Simple to do. You sit down and then you deliver your expertise. Now, that one I would say is the most challenging probably to get that, I don't want to call it virality hit, but like to catch the most amount of people's attention.

[00:23:14] Because your written hook, your spoken hook, like what happens on screen has to be really, really sharp, really, really good and really resonate with your audience to catch people's attention. But, you know, if I'm talking about the same topic that we're doing right now and I go on the street and I approach somebody and, you know, I tell them, hey, do you feel a slave to your expertise? Right? Like, and that is the hook, me interviewing somebody. That is a different format, right? People call it the man on the street. Yeah.

[00:23:43] So that would be obviously way more appealing as a visual hook for people and it would get them a little bit more interested. So different type of formats. And there's no right or wrong answer, right? Like you, based on your personality, might want to create something over the others. What I would recommend in here is try to always have an experimentation bucket, right? So if you feel comfortable doing, you know, talking head like we do, just do talking head.

[00:24:12] But then maybe, you know, out of five posts that you put one of them, make it a B-roll type of content with a voiceover. And you start experimenting that way. Because if you're always doing the same thing, right? Like, sure, there's tweaks and things that you can do here and there and that can show improvement, etc. But by including something totally different, you never know if that becomes like a new outlier. Something that you can, huh?

[00:24:41] This is actually reaching the people that I'm trying to talk to, the right people that I'm trying to talk to better, right? Not just, don't just do it just for the views. Like, your indication should be, is this type of content helping me connect with the right people in conversations? It shouldn't be, oh, I got 10,000 views. Because 10,000 views for an empty inbox mean nothing, right? What we're trying to do is actually conversations with people.

[00:25:04] Yeah, I think an element that a lot of people forget, maybe because when they tackle content creation, it seems to be, if you're starting out almost like in a desperate way, we're like, this is the thing that I got to try to get my customers right away.

[00:25:22] If you're a bigger company, you've tried already a few things, but don't forget that in the process, you and your team also have to enjoy it. If not, you're not going to be able to sustain it for a long time. So I think that to me personally is a big thing that a lot of people don't talk about.

[00:25:43] And I think part of my theory is because not a lot of people have sustained six, seven years of publishing something to be able to be like, okay, did I find something that I actually truly enjoy doing? And even at that point, you might even need some breaks, right? So we had a couple of meetings this week. I personally had a couple of meetings with a couple of the bigger clients that we had. And this was a common theme.

[00:26:09] And at the end of the meetings, it was like, let's have fun with this at the end of the day, right? Like a lot of it is testing. And these are, keep in mind, these are people that have tested a ton of stuff that have a system to capture leads, that have a system to nurture those leads. And we even said, be like, listen, 10 to 15% of what we create, let's, you know, throw to the other side. If we're seeking, let's sag on those and do something completely different to see what happens, right? At the end of the day. And it's like, can we make that and through the process, enjoy.

[00:26:38] Like, and you'll see as a creator, like if you're starting out or if you're doing it for a while, you probably already know a couple of categories and a couple of things that you like to do within that process or a couple of things that you don't like to do within that process. So it's like, what, like if you are the one editing your podcast and you want to get out of editing, then the question we should be asking is like, what needs to be true for me for this to happen? And then you'll reverse engineer that and doubts with every part of the process as you continue to experiment.

[00:27:07] Because something that's going to be consistent is you have to make peace with the fact that things are going to change and they're going to evolve and you have to continue to test to be able to be consistent and get those results. I think to this point, we can say it properly because we've done it for a long time. And, you know, you guys have seen different formats here. We've seen different models. I mean, to the point that, you know, Fonz decided to take a little break and that's totally cool, right? To the point that sometimes I take breaks. Sometimes that we do smaller episodes.

[00:27:36] That we do, we did one AI episode the other day, testing it out, see what happens, right? And at the end of the day, it's like, okay, how can we continue to build our tools and our frameworks so we can sustain this in the long term? I'm muted myself, but I say, yeah. Well, not a percent. All right. Well, that's everything I got for today.

[00:28:00] I think that is the three different ways so you don't become a slave to your content or at least to start putting them into practice. I would say pick one of the three, right? Customer journey, angles, format, which one calls a little bit more your attention. Just pick one of them and then just try to implement it for the next, you know, 7, 14 days, 30 days, whatever it is. On another news, if you are interested. Hey, Selena. Hey, Selena.

[00:28:27] If you are interested in joining us on our program, our new coaching program. Yeah, baby. We have five spots open for next month. So it's going to be a case study group. We're only accepting five people. Two of those spots can be VIP and just get like a more intense one-on-one version of the help.

[00:28:52] But the whole idea is to help you build your strategy, craft your expert content, and then help you connect that content to the right people to have the right amount of conversations. Right? If you feel if first of all, you need to have an offer. That is the first criteria. If you have an offer and you've sold it, we want to help you out. Right? We need somebody that already has had results. If you don't have an offer, unfortunately, this is not for you.

[00:29:19] But also very important is that you have been creating content and you feel like your content does not represent your expertise. Right? You know that you're good at what you do. You know that you're an expert. But when you post your content, you feel like it's making you look average. It's making you maybe feel a little bit undervalued. My wife just took Selena. She was not having it. She's like, Dad, why are you making an offer? Just give me a hug.

[00:29:45] So if your content is making you feel that way, right? You're a little bit confused with the advice. You're feeling a little bit undervalued because what you're publishing is not maybe resonating with the people that you want to help. You're not getting the right people into your funnel. And then you're just feeling frustrated because you're talking to Fosse prospects, right? People that come in there and they're not really the right type of person. This program is for you. We want to help you out. It's over 120 days. So four months.

[00:30:14] We're going to go all in to content again, crafting your very specific sharp strategy. And then we're going to help you with your expert content so you know exactly what to deliver, how to deliver it. Live content breakdowns and reviews for pretty much every single piece of content that you want to send us. There's going to be a lot, a lot of support. So if you want to be a part of this group, make sure you just go on Instagram at Fonzie Creates and just send me a DM that says I'm in.

[00:30:42] If you send me that, we'll go back and forth and then I'll just ask you a couple of questions. See if, you know, we're a good fit. And then if you are, we'll welcome you into the group. So let me know if you want to be part of this case study group. Again, five spots. Two of those are VIP. And it's going to be a lot of fun. Yeah. Just so you guys know. Quick, quick. Just so you guys know.

[00:31:08] We did a beta with one person at the beginning of the year. I think they had a, which is not that relevant, but they had about 2000 followers or so. So a relatively small account. They were in the education space, in the education industry. And in the four month working together across platforms, we helped them get more than a million views.

[00:31:35] Again, I personally don't think that is that relevant, but people like the views number. I think this part is the most important one, which is we helped them get 500 leads, over 500 leads and 84 courses signups. Right. So. Let's go. I think that was pretty good. That was pretty good. And it was a lot of fun working with them. And now, just so you know, they still don't have a huge audience. I think on Instagram, they're like about 5,000 followers.

[00:32:05] But their views have gone up from the average 100, 300 per post that they had before. Now, they're averaging like 8,000, 10,000 views per post. Right. So significant change. And we didn't really change that much besides focusing on their messaging and some of the things that we talk about today. Like what is the angle? What is the format that we're sharing our message? How are we demonstrating our expertise and having people reach out to us? How are we connecting this to our offer?

[00:32:34] So very, very exciting. If you want to be a part of this group, again, five spots, two BAPs. We're going to start sometime here in August, probably mid-Aggust or so. I got to set a date, but it's going to be in August. I would love to have you. Again, if you have an offer, you sold it, provide real results, and you're willing to be coachable and friendly and, you know, ready for a good time. We're here to help you. Yeah. At Fancy Creates on Instagram. Guys, go check it out.

[00:33:02] I've been the biggest fan of this offer because when I saw how Fancy was supporting this team, I was like, man, like we need to do this a little more often. And he's like, I need to hone it in. It has to be, we have to elevate it even more. And that's what he's been doing the last couple months. And I'm excited. I was like, dude, finally, let's go do it. Also super cool. Like I said, well, at Fancy Creates. Don't forget, go send them a DM so, you know, we can chat with you. And then a couple updates.

[00:33:30] Guys, we're going to be in Unbound from Hotspot in September. So if you are in Boston area, you're going to go to the conference. Check us out. We have a surprise session that we have to announce soon. We're working out the details as we speak, but we can all be more excited about that announcement. If you go to the website right now, I mean, we're next to like NFL legends, which is crazy. And that and a bunch of other amazing creators and entrepreneurs. Dream come true for sure. So if you're in Boston, come hang out.

[00:34:00] Also, if you want to hang out digitally every Friday, we have office hours inside of Business Creator Club. So businesscreator.club. By the way, if you reach out on businesscreator.club and you download, you're going to get an email from me. There is some automatic emails, but there's an email that comes directly from me. That's not AI. That's me literally typing the email and saying, what's up? How are you doing? And I would love to connect to you. I would love to get some feedback. And if you have any questions about, you know, Fonzie's program and Praxis, I'll send you his way.

[00:34:29] And yeah, so cool. We'd like to continue chatting with content people. Interviews are going to be coming back. We have, we're working through the lineup right now, like who's going to be coming, but expect more gold, golden boulders from, from Fonzie. And sometimes me, you know, I just, I'm just the awkward co-host that makes, you know, that jokes. Let's say Fonzie, we need to, we need to see your dad jokes now that you're a dad too. So. I don't have any of those. Too cool for that.

[00:34:57] Too cool for school. All right, guys, thank you so much. And we'll see you on the next episode. Take care. See ya.