3 Factors For Profitable & Sustainable Content

[00:00:00] How do we actually sustain consistency? How do we provide results for our audience or like wins content

[00:00:08] That's very valuable in their eyes, right? And how can we also provide a great experience?

[00:00:12] I remember the days when we were in the feast and famine of creating

[00:00:17] Content cycle let me explain we would create for a period of time

[00:00:22] Consistently and then when we'll get an influx of clients. We would of course take care of the clients leaving the content aside

[00:00:30] When some of the clients would leave and we would have the need for more clients

[00:00:33] We would have to restart the content cycle all over again

[00:00:38] Well today's concept is going to help you get rid of that and it's going to help you move one step closer towards

[00:00:46] consistent content

[00:00:51] Guys welcome back to contents profit happy Monday. We are here today with a special episode

[00:00:56] Fancy just find out what we're gonna be talking about he challenged me. He challenged me to bring a framework

[00:01:04] For you that's useful that you can execute on today and he actually has no idea what I brought but

[00:01:11] T-SER alert this is something that we are putting in our book. Oh

[00:01:16] I just gotta put it out there. Yes

[00:01:19] What are you laughing? Maybe the name will change. I don't know what it is, but the name is

[00:01:23] I'm interested to say the least. I mean look at the picture. Does it look like that? Yeah, maybe

[00:01:32] Guys today we are bringing you a topic called the content glory home

[00:01:41] I don't know what funds is thinking but I'm gonna go ahead and explain this with

[00:01:46] With a little story. So I'm gonna I'm gonna apologize in advance because of my energy levels today

[00:01:52] I'm feeling a little under the weather. I just wanna add that in case I don't add too much to the conversation

[00:01:58] I'm sure the glory hole will be

[00:02:02] Be specific

[00:02:08] But anyways

[00:02:10] Alright, so I'll start with a little story right like obviously, you know, we've been publishing for quite a while now

[00:02:15] We're so super excited. What are you laughing?

[00:02:23] Clearly we would take life very seriously, but

[00:02:27] But honestly what I'm about to share this came out of a session

[00:02:30] we've been doing these weekly sessions with the person that's helping us publish our book and

[00:02:35] This came out at one of conversations and if you've been following the show for for quite a while now

[00:02:40] You know that in interviews every time we do

[00:02:43] guesting or we do presentations

[00:02:46] These concepts come alive, right and we share publicly a few of those kind of like the publishing pyramid, you know, the six levers

[00:02:54] You know pipeline platforms. There's many stuff many things that have come out of our own execution and

[00:03:00] Just being in industry for a long time and working with a ton of people and this was one of those things

[00:03:04] So Mario in that in that in that session

[00:03:07] He's been asking me we were talking about how to create friction like with not a lot of friction where we can attract the attention

[00:03:15] Of the audience where we can attract the attention of our ideal client where we can you know provide value

[00:03:21] All these elements are super valuable obviously for every single content creator that every single person start asking and I came to

[00:03:28] The realization of many things right? There's many elements that that play into this. What are you laughing?

[00:03:39] It's great should we put out there maybe I don't know

[00:03:43] but

[00:03:45] You know part of the question is like how do we

[00:03:48] One of the the baselines that we talk about every single day is how can we stay consistent for a long period of time?

[00:03:55] Right long enough for a content to kind of float up and resonate with people, right?

[00:04:01] So we can make an impact right and obviously every single show or every single publication that we study that we've seen on the

[00:04:07] On trends that we've seen on reports that we've seen on all these

[00:04:11] Conferences the one thing that they have in common is that they being consistent for a long period of time very frequently, right?

[00:04:18] So we also seen in the in the market and I'm sure like if you're listening or watching this

[00:04:22] You might be experiencing something like that where you know

[00:04:26] You start very excited about creating something and then you go a week or two weeks or two months based on your resources

[00:04:31] Based on the team members that you might have and then you stop right and he might be a mix of different things

[00:04:36] Maybe the content is not resonating which in my point of view. I think we can always make it resonate at some point

[00:04:43] Right, but maybe you don't have enough resources

[00:04:45] Maybe you don't enjoy creating it if it's you they weren't creating it right? Maybe you're you don't have the right team behind it

[00:04:51] There's all these elements, right? So we came with like this is actually a Venn diagram what fonts is laughing about, right?

[00:04:58] I don't know why you're laughing about because it's very professional and

[00:05:02] There's three big circles, right that converge into the content glory hole

[00:05:07] I

[00:05:11] By the way guys Fonsi just got engaged congrats man

[00:05:18] Part of the weekend celebrations is you know what what halves you a little bit, you know under the weather you party way too much

[00:05:26] It just hits me funny enough looking back into a relationship when we started dating I got sick

[00:05:32] Boy, okay knows it last time I got sick so I get engaged got sick probably I'll get married get sick

[00:05:37] Yeah, if we keep up the trend. All right, so let's get let's get to it, right?

[00:05:41] So this the whole goal of like these three big elements is how do we actually sustain?

[00:05:47] Consistency right? How do we provide?

[00:05:50] Results for our audience or like wins content that's very valuable in their eyes, right and how can we also provide a great experience?

[00:05:58] So if we hit all those three, right?

[00:06:01] That's that's a big win for anybody creating content, right?

[00:06:04] So how do we actually do this right?

[00:06:07] So the first thing is we got to create a type of content that we enjoy

[00:06:11] Creating right if it's you or if it's your team or whoever is creating it

[00:06:15] The person that's doing it needs to actually enjoy and I go back to you know when we first started content is profit before that

[00:06:21] We were doing a podcast that we at the end of the day

[00:06:24] We didn't enjoy doing it because it was a lot of setup time, right?

[00:06:26] Do you remember another type of content that maybe we started very excited and then

[00:06:32] It fell off or maybe not maybe not us, but maybe some of the clients. Yeah, definitely a lot of them

[00:06:38] Do you remember a specific example?

[00:06:40] Well clearly, Mala just stay on me. This is a solo episode today

[00:06:44] Yeah, it's mostly a solo episode

[00:06:47] But yeah, definitely can remember a few things that we've tried and we haven't stick with just because we didn't enjoy it as much

[00:06:55] Some stuff that we try to roll with some clients that they didn't enjoy as much creating that way some other clients

[00:07:01] Do enjoy it some other known. I think that's part of

[00:07:04] the improvement to the service to in a certain tier which is

[00:07:09] You know, there's not just a single house

[00:07:11] So we try to learn what is your creative process?

[00:07:14] What is it by the best way you create and try to mold the creation around that?

[00:07:19] Yeah, we're definitely big fans of you know

[00:07:21] Developing your own content system and the example I shared with my own discussions was what is amazing lady Michelle

[00:07:29] right and she had a brick-and-mortar and

[00:07:30] For two years. She was convinced that a podcast was a way to go and turns out that first

[00:07:36] She didn't have the equipment so lots of friction there and she wanted the equipment right so money investment

[00:07:42] She was not comfortable recording or camera or a microphone

[00:07:45] So a lot of friction there was some coaching and some practice rounds as she needed to get going before she wanted

[00:07:50] you know a certain style podcast and

[00:07:53] We just started listing all these elements

[00:07:55] right that she wanted but didn't have at the time and

[00:07:59] You know some people out there listening might be like okay

[00:08:02] Well, you just you know go execute and get over those but she didn't have a lot of time and then when we were really really honest

[00:08:08] I

[00:08:08] Count it for like all this time and all these resources that needed to be invested which by the way it wasn't

[00:08:14] Thousands of dollars right maybe was a thousand bucks on equipment that she could get up and running and she had a brick-and-mortar already with environment

[00:08:22] But we realized that she actually enjoys writing and she has a decent email list for a local business

[00:08:27] So what she did instead was started to write the content and send it to the newsletter and that got a lot of traction

[00:08:34] She got people in the shop. She was able to hire a part-time person and then that part-time person decided to start doing some

[00:08:41] Instructional videos that they will put on YouTube or TikTok or different things and started grabbing traction and that was so exciting to me

[00:08:46] right so again number one is

[00:08:48] Create a type of content that you enjoy like for us content is profit

[00:08:52] We freaking love it is our high energy like highlight of the day where we talk to people that we love except when we're sick

[00:08:58] except when yeah

[00:09:01] Laugh about you know bad jokes when we do saw episodes and

[00:09:05] It's just bad jokes with guests that too bills report. Let me tell you I do

[00:09:11] But that's how we're able to keep it for now. What is it four years?

[00:09:15] And I think you know staying consistent four years with something like that

[00:09:20] It's really good. So what are you doing? You know what let us know

[00:09:23] What is the type of content that you are creating that you're enjoying that you've been doing it for a long time, right?

[00:09:28] Now this the second element to this is what are people looking for right?

[00:09:34] So obviously, you know, we're creating in our specific case podcast

[00:09:37] But what are what's the type of content that people are looking for?

[00:09:40] On our side, we've heard the feedback people want a little bit more tactical type of deal

[00:09:44] Maybe when we dive into conversations, how is that person?

[00:09:47] You know turning their actual content to profit. What is the system like? How do they do it?

[00:09:51] Are they running ads? Are they you know

[00:09:54] Connecting with people on the podcast and jumping on sales goals for example, right?

[00:09:57] Yeah, what is the actual thing the last episode with Kevin?

[00:10:01] That was a really good example on how he was able to generate 2.5 million dollars off of his podcast

[00:10:06] And he shared like the three levers of promoting the podcast that they do to be able to do that

[00:10:12] So how can we be more specific the contrast to that was at the beginning of the show?

[00:10:16] We've really focused on the story as an entrepreneur of that person, right?

[00:10:19] And he has shifted because of the feedback of what are people looking for right?

[00:10:24] What are your thoughts Fonsee on that on that space damning going back to Kevin's episode

[00:10:29] Like his frame, which is it's a useful when he creates something, right?

[00:10:34] What is it?

[00:10:34] You know look at it under the frame of is it going to be useful for the person on the other side?

[00:10:40] So if you're sharing something that you know, they might not be

[00:10:43] able to put it into action, you know quite right there and then probably

[00:10:48] Might not be the best thing. You know I get there's different types of contents to content for

[00:10:54] Different types of purposes, but I think personally I like to think again

[00:10:59] I personally I'm a big fan of simplifying things. I'm like right simplify simplify simplify

[00:11:03] There's thousands of frameworks thousands of ways you can do something

[00:11:08] But if I want to bring a bullet down to the simple thing is is this gonna be useful

[00:11:14] To the person that I'm talking to that I want to help do x y and c right so on our end is

[00:11:20] The glory hole useful right for the person that is trying to create

[00:11:25] Consistently that maybe has started creating and then stop creating or they're on that cycle

[00:11:30] Which is they create create create they get a few clients and then they work and they forget all about their content

[00:11:35] right for a little bit and then

[00:11:37] Maybe a few clients stop working with them and then they have the need to kind of restart all over again

[00:11:43] The content process and it's a challenge right we've been there done that

[00:11:47] So that is mostly the people that we're working with so we ask yourself is this useful is a glory hole useful

[00:11:53] It is therefore we are sharing it

[00:11:56] I was asking more specifically on what are people looking for and like how to gather information on

[00:12:01] What are people looking totally miss Interpreter question? Well?

[00:12:05] Honestly come back though conversations right we always says conversations create clarity

[00:12:10] So have conversations with the people that are trying to help. I'm sure you if you're listening to this

[00:12:16] Whether you have a bunch of clients or you have zero clients

[00:12:19] I'm sure you already are connected with somebody that you can help that type of persona that you're looking to

[00:12:26] Deliver results to

[00:12:28] So have a conversation with them and ask him about their problems. Hey, what is stopping you in our case?

[00:12:33] I rise to stop in you from creating content consistently

[00:12:37] Oh man, I'm stuck

[00:12:38] You know working with my clients

[00:12:40] And you know even though I was creating content back then and it was doing great now

[00:12:44] I have all these clients and I don't have a team that can edit I don't have the time to do all these things

[00:12:48] Perfect, you know what that's actually what we do

[00:12:51] But I'm actually gonna throw another tip out there from one of our recent guests Josh tap

[00:12:56] Which I think is absolutely amazing

[00:12:57] He asked everybody that he talks to what are you excited about right now?

[00:13:01] And if they share a problem that he can solve as well. He lets them know so I think that is a good way to have

[00:13:09] Inside sure are there what are there more efficient ways to get inside a skill?

[00:13:15] Yeah, I'm sure there are some but for me personally I think conversations create clarity

[00:13:20] So I'm gonna seek to have the most amount of conversations

[00:13:23] I'm gonna seek to you know be a little bit of a detective try to ask questions about the problems a little bit about

[00:13:30] Specifics was holding them back. You know, what does the solution the ideal solution for them looks like and?

[00:13:38] At the end of the day, that's probably gonna help me even improve my service craft my service if I have none

[00:13:43] Yeah, absolutely

[00:13:44] and I think that brings it full circle to the last you know

[00:13:48] circle in the diagram which is you know the services and

[00:13:52] Products that your company can't provide to that audience for example, right?

[00:13:57] So just quick recap at the top you have you know

[00:13:59] Creating a type of content that you enjoy with us a newsletter a podcast a YouTube channel, right?

[00:14:05] Mix with a little bit of you know, what are people looking for right? You obviously as an authority

[00:14:10] You know your topics

[00:14:11] But also what are the exact questions that we're looking for for example in our podcast studio a lot of people

[00:14:16] I was like how do we first? How do we launch a podcast like what logistically?

[00:14:19] How does that look like right and then how do I grow my podcast?

[00:14:22] Those are more some of the most popular questions that that we get

[00:14:25] So if we create a piece of content with those topics in the form that we enjoy which is a podcast

[00:14:31] For example, then we can share that with them and that adds value and then the last one is like how do we you know?

[00:14:35] Does it align also with our services and our products so in that specific case?

[00:14:39] yes, because you obviously edit content and do a podcast production and

[00:14:44] You can plug it in very naturally in your type of content

[00:14:48] Kind of like how we've done it through the episode, you know fancy did a couple plugs in there for what we do as a

[00:14:53] Service as an example

[00:14:55] So again like what would that try effect out of those three elements right will create your content glory hole which by the way

[00:15:02] With more practice and frequency and consistency right removing friction from the production side on any of the six levers

[00:15:09] Then you're gonna be able to hit that consistently over a long period of time and help more people

[00:15:13] Which ultimately that's what we want to do with the pieces of content that we put out to the world

[00:15:18] Good job. What do you think fancy?

[00:15:20] Good, that's pretty good. Yeah, I feel like a zombie a little bit

[00:15:25] Surprise surprise train work you liked it. I liked it. I actually what will you add?

[00:15:30] I mean, I like that all I actually have something similar that we worked in the past

[00:15:36] I mean, I'm pretty sure this is part of it too. I gotta find it

[00:15:39] It's one one of those hundreds of little notebooks that I used to take notes on

[00:15:43] I know so I need to to find it to see where it is

[00:15:46] But now I think I like it, you know, like know who you're talking to kind of like what those problems are you're solving?

[00:15:52] How do you like to do it and then how do you connect that to obviously, you know

[00:15:56] What do you that value that you're providing to your clients and the people that you're serving? Yeah

[00:16:02] I think you know last thing one of the questions that my asked me when we're doing this exercise was

[00:16:07] What do you start right and we've gotten this in many presentations

[00:16:10] It's like you can actually start out any of this right in our specific case

[00:16:14] We started with a type of content that we enjoy creating because we failed our try to mimic or model all their types of content

[00:16:20] That the time we we're enjoying creating right?

[00:16:22] But if you have a services or a product already that you're selling how are you communicating with them at the time?

[00:16:28] You know, are you enjoying it? Yes. No if it's no adapt and then what are people looking for?

[00:16:33] What are the questions? You know that they're asking you and your frequently asked questions on your website or on Google different things

[00:16:38] Or maybe the conversations that you're jumping on the phone yourself calls, right? And then it can be all together

[00:16:43] So I think that's the end of it

[00:16:47] Excuse me if you if you enjoy this and this was valuable, please let us know we will love any feedback

[00:16:52] If you didn't enjoy also, please let us know brightest feedback

[00:16:55] This is all stuff that you know, we continue to test and these are our own theories on how

[00:17:01] Our clients and the people that we cannot support are able to move forward with content and publish consistently and get

[00:17:07] Awesome results in their businesses. So I'm excited. Let us know what you think

[00:17:11] Any last thoughts fancy. Yeah, I think that's the beauty of also creating content, right?

[00:17:16] Which goes hand-on-hand with one of my new favorite phrases, which is I don't know what I think

[00:17:23] Until I write it in this case. I don't know what I think until I say it all these frameworks have

[00:17:29] been created through the act of

[00:17:33] Us expressing our thoughts, right you talking out loud

[00:17:36] Going into other people's podcast having people on the podcast sharing our thoughts

[00:17:40] It really helps distill the ideas and come up with your own framework

[00:17:45] Your own your own IP right intellectual property that other people are not going to be able to copy that

[00:17:52] You're gonna be able to claim as yours

[00:17:54] And it's gonna be a differentiator in the market whenever, you know

[00:17:58] Obviously people are having conversations with other people which has really helped us right when people come and talk to us

[00:18:03] And we share some of the frameworks that we've created it really catches people's attentions because it is different, right?

[00:18:09] And again sure you can say the end product is just a piece of content

[00:18:13] But you know for us we've developed this understanding by talking to people having these conversations creating a lot of clarity

[00:18:21] That has helped us pause put all these pieces of the puzzle together creating these frameworks that

[00:18:27] Facilitates, you know that end product at the end of the day and all that while

[00:18:32] You know having people that now are enjoying creating content, which is the goal of what we're doing

[00:18:36] That's right put your thoughts out there distill your ideas create your own frameworks and maybe you'll create your own glory hole

[00:18:44] Let's go content glory hole guys with that said

[00:18:47] Thank you so much for tuning into the content's profit podcast

[00:18:50] Go ahead and follow the show in your favorite podcasting platform and on social media at base broscoe

[00:18:55] That is right if today's episode help you move once a closer towards your goal

[00:18:59] Please don't forget to share this episode and of course don't forget to leave a five-star review. See ya. Bye guys