Why Your Profile Isn't Making Money (And How To Fix It)

[00:00:00] You might have a problem and you might be leaking social media buyers and you might not even know it, right? One of the most common mistakes that we see is that people don't set up their profiles in the right way. They don't set it up as a sales page. So that's what we're going to teach you in today's episode. You're going to learn how to tell, how to take your social media page and pretty much turn it into a sales page.

[00:00:25] So when people visit your profile, they know exactly what you do, how you can help them. And you build so much trust that they want to come into your world. But before we tell you that, we need to share with you about Praxis. This is a brand new case study program that we're doing. We're looking for five committed, hardworking people that are willing to share their results. Two VIP spots if you're interested.

[00:00:49] And what we're going to do is in 120 days, we're going to help you get more qualified sales conversations through your social media. We're going to help you relieve all that confusion that you have from all the advice out there. We're going to make you feel the value because your content right now that you're putting out there is making you feel a little bit undervalued. And you might be a little bit frustrated from all the fuzzy prospects that come into your DMs or lack of.

[00:01:17] So if you are an expert that feels a little bit invisible, we're going to show you how to go from expert but invisible to expert but proven and very visible. So if you're interested, just go to addfancycreates on Instagram and send me a DM with the word Praxis. P-R-A-X-I-S. And we'll help you get more qualified sales in 120 days. Enjoy the episode. Hey guys, welcome back to Content Is Profit.

[00:01:46] It is Friday and you know that it is the best day of the week because we record this show. And today we bring you on an interesting topic. Fancy has been jumping on those Praxis calls, by the way, that he's been talking about in the last couple episodes. Super cool. I've been sending him people that I'm like, they're a perfect fit. They need the genius of Fonzie. And today we're actually, you know, talking a little bit about it.

[00:02:12] He was walking me through what he was doing with one of these calls and turned out to be like a two hour. We're like, is this a mini training? Is this a thing? So we're like, stop talking because we need to discuss this on the podcast. So anyways, Fonzie, welcome back. How's it going? Appreciate it. Thank you for the intro, the improvised intro. It's never improvised. This is a hundred percent plan.

[00:02:36] And before we go, I also want to be sharing my excitement with everybody here, with all the listeners and with you, Fancy. Because in September, we are going to be speaking at Unbound, the hotspot conference in Boston. And I'm so stoked because the presentation is looking good. We're going to be together with Lindsay. You'll get to know her in just a little bit. She's coming to the show next week. Expert on LinkedIn. And we're going to be talking everything content, AI, and how to make money with it.

[00:03:05] We're going to be up on stage in the creator lounge. We're going to be opening Q&As over there. So if you're in Boston, if you're interested in Unbound, go to unbound.com and get your tickets so you can meet us and we can hang out over there. All right, Fancy. What's up? Well, first of all, you might need to lower your levels a little bit. No, dude, I'm so excited. I'm so excited. My ears are popping right now. All right. Perfect. I appreciate it. All fixed. You can also lower your volume. Thank you for saving my hearing.

[00:03:36] Then the next thing is if you listening have an expert-based business and you're already creating content, but you feel like it's impossible, nobody's watching it. And maybe you're only getting some fussy prospects coming into your inbox and asking if you can help them and then you jump on conversation with them. And it's not quite the right type of person. Then we want to help you out.

[00:04:00] In 120 days, we can help you get some qualified sales conversation with more quality content. So if you want to be a part of this first case study group that we're putting together, just make sure you send me the word Praxis on Instagram at Fancy Creates. And we'll get back to you. We'll have a conversation, see if it's a fit. We can really help you. And then we can move forward with that. That being said, today's topic, pretty important. I feel like a lot of people overlook this.

[00:04:29] They don't really think too deeply about this part of the process, but it's very critical. And it's pretty much your profile optimization. How do you turn your profile into a source of sales page? So people go into your profile, whether that is Facebook, Instagram, TikTok, whatever it is. And they say, huh, this guy is speaking to me, speaking to my problem. They can help me. And also I trust them already based on the things that they're looking at.

[00:05:00] So we're going to guide you step by step. What are the things that you need to check? Why do you need to change them? And then what do you need to put there instead? So when a prospect comes into your profile, they sell themselves and say, I want to work with this person right here. Cool. Let's go. Go. Awkward silence. All right.

[00:05:26] What I want to mention here is, I mean, we do see a lot of cases, right? And maybe like including ourselves where a lot of people start working on their content on like, what is the thing that they want to do? The six levers, the ideation, the production, like all the things. And so, cause most people also, especially here in the studio, they start with like, what equipment should I get? I'm like, how we even thought about what are we going to be talking about?

[00:05:51] But then we're like, when we publish this stuff, it's like, how do we craft, you know, the container where this content is going to go? So it makes sense. And, you know, excites people to click and learn more about, about you. So sometimes we forget about this and then we go back after we've been publishing for a while and be like, okay, can we now optimize it? So this is a little bit of a attention call, including for me on, on this kind of stuff. Right. Because you know us, you know, the story of the podcast.

[00:06:19] If not, go back a few episodes, but you know, we started by executing and putting a ton of content out there and then we kind of narrow it down. And now we're helping people with the opposite. We're like, you know, do not do what we did. Do not follow the same steps that, you know, landed in all the puddles. All of them. All right. So a little bit of context. Today's conversation was with somebody that they, like he sells his expertise.

[00:06:49] Right. Like that is what he does. He is a great musician, amazing guitar player. And we were just going through his content. He's, he's very successful. He's done very, very good. But we decided to jump on a call and like, just look at his content. Where can we improve? What levers we can pull? What can we do a little bit different to see if we can, you know, even get better results than what he's already doing.

[00:07:13] So the first thing that I noticed, which a lot of you probably, you know, this happens to a lot of you when you're scrolling on social media, you find a piece of content from a creator that, you know, maybe you like. And then the message resonates with you and you're like, huh, who's this person? Let me, let me check them out. And then you go and click their profile and then, you know, you decide whether, oh, this person, you know, it's resonates with whatever problem I have and trying to solve or, you know, it's entertaining.

[00:07:43] I'm going to follow them. I'm not going to follow them. Or maybe you go down, you know, the rabbit hole of watching their specific videos. So when I went doing that process with him, I noticed that his profiles were actually like non-optimized. And I'm telling you, this is somebody that has really good results. I'm cracking up because my daughter's here right next to me. You might hear a little bit of music. She's playing with a little toy that she has.

[00:08:12] So I went through his profile and it literally just said, I help beginner guitarists, you know, play like they dream of. And I was like, huh, interesting. So this is a priority for today is to teach you how to optimize your profile, turn it into a sales page. And I'm going to show you exactly what we did with him. So number one, you look at your profile picture. That's what most people look at first. Boom. Boom.

[00:08:40] If you have a logo, if you have something else, just scrape it all up. If you're an expert based business, what do you need to have? Your own picture, baby. Big smile. Your face. Your face. Let's go. And I would say if you have some sort of expertise that maybe relates to something visual, like for example, he plays guitar. You can see that he's like holding, you know, a guitar. You can kind of see the neck of the guitar there for a little bit.

[00:09:09] If you were doing, you know, playing soccer, maybe you can have the soccer ball there next to you. So there's something that clearly relates what you do, what you are about. For us as marketers, just your face. Obviously now there's a bunch of color backgrounds. Like how do you make it pop? I feel like everybody has that where they have different backgrounds in the, in different colors in the background and all that stuff. So I would just try to look for something that you feel comfortable with. That's some brand.

[00:09:37] But yes, something that actually pops a little bit. Yeah. For, um, as I can share something that I've done that it's helped me tremendously. It's like the profile picture that I have on social media. Is it the same everywhere? And, uh, it's crazy. Even somebody, this is crazy. I have the same profile picture in the Peloton app and somebody was like, wait, this is Luis.

[00:10:01] And, uh, they've heard a podcast and I got a message on social media saying that they were in the same Peloton class as me. And it's because of the, the profile picture, which was kind of crazy. Right. So, you know, we go back to the touch point. So, you know, do you have, do you go to events? Are you a speaker? Do you go to webinars? Do you go to the, you know, guest podcasting spots? Like what, let's pay attention to this. And it's like, if we can play together where it's like, it might be the same picture or a similar picture where, you know, it, it, it kind of conveys you.

[00:10:31] And your brand even better. Cause you're going to make those connection points with different people and they're going to be able to recognize you. The contact picture when I share on events is the same one. So at the end of the day, it's like, can we be consistent, uh, with our messaging, our brand and in all platforms? Yeah. 100%. And the examples I'm going to be giving today are mostly based on the layout of the Instagram platform, but this is applicable for every platform.

[00:10:57] Like if you see how the layout works, you're going to find spots top to bottom where you can add all these things that we're going to be talking about today and you can optimize it. But like my brother said, right? Like it's important to be consistent, whether you are posting or not in all platforms, which personally I would say at first start just focusing on one type specific.

[00:11:20] Uh, if people go across looking at you from other platforms, as soon as they see the same profile picture, they're going to know exactly that it is you. So number one, that one is a fix. Now, number two, obviously your handle, right?

[00:11:36] Now that's a little bit more challenging for some people to change, find the right one, but make it as close to what you do or somehow relatable to what you do. Now, people, when they say they're, they're not going to search on the search bar of the platform, they're not going to search just specifically for your username. They usually search for some keywords and that is the next step, right?

[00:12:04] After you have a good, nice handle, not critical, the name at the bottom is what is critical. You can have your name, but it's also important that you put keywords that differentiate you and that they make you searchable, right? Like that is SEO. Like you can put on Google, let's say with my friend, right? You can say guitar teacher or guitar for beginners on Instagram.

[00:12:29] And like his profile can pop and be one of the first ones to be found because he has that on the name, right? Yes. Put your name, then you can put a slash, a bar, you know, a dash. And then what is your expertise? I wouldn't make this super, super niche because you want to be found.

[00:12:50] So if you are a mom that only teaches, you know, postpartum mothers, how to, you know, fix their pelvic floor. Don't ask me how in all that stuff. You know, you wouldn't put next to your name, you know, fitness for postpartum mothers on how to fix their or I fix postpartum mothers pelvic floors. Like that is way, way, way too specific for that one.

[00:13:16] So this one, you want to make it a little bit broader so people can find you. So for that one, it might just be enough to put fitness for postpartum moms, right? Perfect. That is searchable. You can index on Google. And then if people look you on the platforms, you can go in there. You don't want to be too broad because stops being a little bit specific and people can now self-categorize and say, oh, she's going to help me. Right. If you said fitness for moms. Cool.

[00:13:45] But there's different types of moms that they're in different type of situations. Right. So fitness for postpartum moms would be a little bit more specific, but still broad enough that you can, you know, catch a lot of people in that. Yeah. As you're as you're going through this, I'm in LinkedIn because we've been focusing a lot on it for us, but on the conference and it gives you a little room that says additional name. Right. And of course, you can do your headline or different things.

[00:14:13] But I'm like, I'm playing with it and it goes, uh, loser, podcaster, entrepreneur, cameo. And it's like, okay, what, what, what does it look like? Right. Um, and it's like the, almost like the, your, your, your nickname. Uh, I'm curious if people are using it that way instead of, instead of that platform. But yeah, I mean, I would, it is probably not the only thing that's not what was going to be searchable.

[00:14:40] Just the name, but in there, obviously it would be probably more about the titles and the positions, but again, make it searchable. So, so if somebody comes to your profile, again, top to bottom, they're going to see your profile picture. They're going to read the handle and then right under the handle, they're going to read your name and exactly who do you help. So nail that down and then we can go to the next step.

[00:15:09] And that is your bio, right? A lot of people might put a lot of stuff, right? They might put things that are identity based. You know, I'm a dad, I'm a Christian, I'm a soccer player. I'm like all these things. And sure, those you might think they're relevant because they might help you connect with the audience at a personal level.

[00:15:29] But if you have an expertise based business, the priority is not to necessarily connect with them on that personal level at first. The priority at first is to build trust and have them think this person understands me, understands my problems. He is the right person to guide me to the solution. I'm interested in knowing how they can do this.

[00:15:57] So what we're going to do is, you know, whatever you have in there, we're going to divide it in three different parts. The first one, the first line is going to be your elevator pitch, right? So, for example, for the friend that I was helping today, I was like, cool, we can put from frustrated beginner to competent guitar player, right?

[00:16:49] Awesome. So, if you have results, put them in there, right? He's sold over 30,000 books. I was like, dude, why? Why is that not there? As soon as I'm going into your profile, I'm not seeing that you've sold 30,000 books. He's had more than 6,000 students go through his courses. I'm like, why I don't see that you've, you know, you've got like 6,000 people have gone through your course.

[00:17:18] Like, that needs to be in there. So, what is the proof? Now, you might be thinking, well, I still don't have, you know, this type of results. Well, I'm sure you've had experience before you started your business, right? If you're just brand new starting something and you don't have proof from customers, use proof from your experience, right? Like, maybe you were 10 plus years on this field that now you're trying to, you know, build your expert business around.

[00:17:49] Maybe you have some sort of third-party case studies that you can use, right? Maybe a logical approach, right? So, for example, it could be, I don't want to make like a startup, but you can put up a borrowed statistic from something, right? That helps people say, oh, okay, if I do this, I can achieve this transformation too. So, like, what type of proof do you have?

[00:18:16] And at the most basic, you might be your own proof. So, just put your own result in there. So, for example, if, I don't know, you build a building all by yourself, be like, build a building in 90 days. I don't know, right? That example is absolutely terrible. But put proof so people can see, okay, they understand my problem. They have achieved results or they can achieve results.

[00:18:44] And then the third line is going to be the call to action. So, like, where do they go next? Where can they go? And what is the benefit? Now, you're not going to tell them, grab my book in here. No, no, no. You got to frame this on the acronym that we call WIFT. What's in it for them? So, if the book that you want them to get is going to teach them how to play guitar in 90 days,

[00:19:10] you literally put in there, learn how to play guitar in 90 days. And then the link is going to take them to your lead magnet, to your low ticket product, scheduling call, whatever it is that you have. So, that's the order of the three lines. Again, the first one, the elevator pitch. Again, if you go back to a previous episode about trust, the elevator pitch is that empathy part because they're going to know you truly understand who you're talking to.

[00:19:36] Then you have proof, which is going to show the competence, right? That you can do the thing and you can help them do the thing. And then your call to action, where can they go, which is your knowledge. So, literally we're hitting all three pieces of the trust framework that we talked about on the previous episode right there on the bio.

[00:19:58] Yeah, I think it's important for a lot of people too, but differentiating, a lot of people might have the conflict of, hey, this is my personal social media account versus a new one, right? And that's a discussion that we've talked about here. And it's like, you know, maybe test it out. Maybe test it out with both of them. And it's totally okay, by the way, to have a personal social media account. But if you decide to go this route, you know, that is a really good way to do that. Another thing that a lot of people started.

[00:20:28] So, real quick on that. I would even argue that right now, if you want to make a separate one because of how social media is working on their pushing content, you know, really based on interest. If you have a brand new account with no information on, like, who you're talking to and you immediately start making content about your expertise, it might even be better, right? So, like, it might work on your, it might work better for you.

[00:20:54] So, I would just boil down to personal preference, right? Like, if you want to keep your thing personal and then the other one, do the other one. If you don't mind just doing it on your personal, do it on your personal. The important part of here is that at the end, you're going to have to be consistent. Yeah, there's a few frameworks that we can go to later on, like, the account themselves, you know, from the five buckets to, like, be super specific.

[00:21:17] And we've seen, by the way, we've seen case studies on all of them where we've seen accounts that are super specific to one result and they do really well. But we've also seen accounts that they share, like, personal buckets and part of their life. And in fact, one of our customers right now, they have over 20 million downloads on their podcast. And when they started sharing on their social media, not only the show clips or the specific content that they do for that platform, more personal stuff.

[00:21:44] It was incredible the amount of traffic and the amount of, like, new people that discover and relate it to this person. Right. So at the end of the day, it's all about testing. But like Fonzie mentioned on those specific spaces from that account, that's what opens the eyes when people click on the on the link or in the piece of content that they like. And then they go to your profile. They're like, ah, they understand very quickly, like who that person is. And they can decide to follow for for more down the road.

[00:22:14] Right. So if family is important to you, cool. Put it out there. But at the end of the day, like if you are a business, right, like you're providing the results. The last little note here before Fonzie goes on the on the next spot is sometimes with the proof and the results. Sometimes the proof and the result is that you are doing the thing. So it's like helping, you know, students do X, Y, Z right at the end of the day. That's that's what it is.

[00:22:38] And as soon as you start getting those results, you can put the numbers or whatever you feel like it will it will help that out. 100 percent. I mean, we talked to somebody yesterday that he's had over 20 years of experience, you know, in the strength and conditioning world. And he's a registered dietitian. And, you know, it's that's a lot of experience. He doesn't have any specific results for his own business that he wants to start.

[00:23:08] But just by putting it, I've, you know, 20 plus years of a strength and conditioning experience. That alone is a lot. Right. It's some good proof that you can. It shows competence at the end of the day. Right. Like the third circle for trust building is competence. And that one can be proof or skill. So we can showcase either or or both at the end of the day.

[00:23:37] Now, I want to go to you might be thinking, well, I have another I have Facebook, not Instagram. Like how does this look like in there? It's the same way. Writing your banner picture on your Facebook page is what you're going to put your elevator pitch line. You're going to put your proof line and you're going to put your call to action line with what they're going to get in there. Right. Your name in your bio, you're going to put your keywords. You're going to put again your elevator pitch. You're going to put your proof.

[00:24:05] You're going to put your call to action and then you can have your link on your page as well. Now, next step is the videos. Right. Because the cool thing about this is that we can personalize on Instagram the first three videos. And then on Facebook, we can pin a video to the top of the feed. So literally we can control what people are going to see first when they come into our world. And that's the important part. I want you to understand that it's not just a social media profile.

[00:24:34] You got to reframe this and look at it as a tool to help them make a decision as fast as possible on whether they want to work with you or not, or whether they want to come into your world or not. It is a sales page. You are selling yourself to them. So on the first three posts, if we're talking about Instagram, right, what we want you to pin in there, guess what? It's pretty much the same thing. Post number one is that elevator pitch, right?

[00:25:04] A little bit. You can extend on it a little bit more. This is how I can help you. This is what we do. This is our methodology, right? And this is pretty much why you're here for what you would come to this profile to learn. Then on the second one, you can put you can make a carousel with proof or you can talk about proof stuff that you've done. Again, a post that talks about results.

[00:25:29] And then on the last one, it's a call to action like this is how you can work with us and how we can help you. Right. And you can maybe go a little bit deeper on that transformation that you're helping them achieve. Guess what? On Facebook, top video that you can pin is going to be very similar. You can put a small VSL video sales letter that is talking about that, right? Who you can help, how you can help them, some proof and what are the next steps on the journey.

[00:25:56] People will watch those, will binge those. And I can assure you that more people are going to start following you. They will start trying to contact you. And guess what? All this is fantastic, too, because that's data that if you're running ads, you can say, you know what? I want you to retarget the people that have visited my profile. I want you to retarget the people that have watched these videos that contain proof or this video that contains my methodology. Right. Like we looked at the insights and I want you to do this exercise right now.

[00:26:26] If you're listening, grab your phone, open Instagram, go to your profile and press professional dashboard. Tap on views and you're going to scroll the way to the bottom. And it's going to tell you exactly how many people have visited your profile in the last month. That is opportunity right there. You know, it can be five. It can be 10. It can be a thousand, 10,000. I don't know what the number is, but that is opportunity.

[00:26:52] What if you could convert, you know, somebody go and book a call or somebody go and buy one of your low ticket products? What if 1% of the visitors of your page would buy, would book, right? Like what would that do for your business? So don't let that opportunity go. It's a simple setup.

[00:27:13] It literally would take you, you know, 20 to maybe 30 minutes to sit down and really come up with an intentional elevator pitch. You know, proof, like just fix your bio 20, 30 minutes and then take another day. And in an hour, you can crank up those three videos that you put on the top. And good. You have an optimized profile that people will go into and say, this person can help me or they cannot help me.

[00:27:42] And that is what we want. We don't want maybes. We want people to make a decision. Yeah. And listen, I know like there might be a lot of stress out there because we've had this conversation many times here with people that are starting out. It might be some overwhelm, like when it goes to like production mode. Foncet said, you know, in one hour you can crank up three videos. So number one is if you feel a little overwhelmed or you need a little bit more direction, hop on that call with Fonzie. He's going to be able to help you out. You know, go to his Instagram, Fonzie creates and type the word praxis. Send him a message.

[00:28:12] Praxis. P-R-A-X-I-S. That's step number one. Number two, you don't need to be overwhelmed. Grab your phone. And those three videos is, you know, go back in the episode. Be like, what did Foncet say? And then literally say that to the phone. And the first version of those videos can be that where I pinned. And then you can go back and redo them. Right. At the end of the day, it's like, how can we do this quickly? Very low friction to do that. Here's an example. Just last week, we decided to test something like this, very similar with this bigger account.

[00:28:42] Their Instagram has 500,000 followers, but they were not the ideal customer for what they were selling. And then we decided to go with this very specific testimonials that, you know, they crafted, we produced it. But the second that testimonial went up, that percentage of audience, because they knew who they were like checking out the profile, resonated so much with what that person had to say.

[00:29:09] And within hours, we got a message in the Slack channel that they sold a high ticket offer at the end of the day. Right. And it's not about the thousands of views that you're going to see. It's about maybe the hundreds or, you know, the 10. And maybe that one person is interested in what you have to offer. But guess what? Then there's more people like that one. Right. And then that's the opportunity. And as long as we're consistent, as long as you have your ducks in a row in your profile, people are going to continue to come. And they're going to continue to click those buttons.

[00:29:38] And they want to get on those conversations with you. Yeah, that's how you go from confused, feeling undervalued because you're not your content is not being viewed. And also, you know, feeling frustrated because you're talking to fuzzy prospects. Step number one is to just be clear on that, on who you're helping, how you're helping them, give them proof. And then when they visit your profile, they're going to be like, huh, this is me. I need this person's help. Let me book a call.

[00:30:07] I just imagine a bunch of people dressed up with fuzzy outfits, like fuzzy prospects just walking around a conference. That would be hilarious. I don't know about that. That would be hilarious. That would be turning around and be like, who's that? You know, anyways. Okay. What's up, Fonzie? Okay, next. To-doons. To-doons, yeah. That's it. That's it. That's all they need to do. That's not overwhelming, right? Put aside 15, 20 minutes.

[00:30:36] Do your bio. Yeah. Three lines. Just work them out. Change your name to or add to your name those keywords. And then on another day, set aside an hour and just work on those three. Now, if you need a little bit more context on the framework of trust, make sure you go to the previous episode where we discuss it, go a little bit more in depth over it. But pretty much three circles, right? We have competence.

[00:31:06] We have knowledge. And we have empathy, right? So go back. Listen to that one. Put it in the calendar. Do the work. And if you want to keep moving forward, just DM me the word praxis and we'll help you out. Listen, and we know we a little bit talked about Instagram, but like I said, like the same framework applies to every single platform. Find those spots in those platforms. You know, I can relate and I can talk a lot about the podcasting. A lot of people are like, what do I, what are the first episodes? Those.

[00:31:37] Right? Like have like five minute episodes. It doesn't matter. Have those in. And I remember like our first five episodes was what we call a sideways webinar, right? We might have to go on and redo those again. But at the beginning of our things, like it helped because we sent people to those episodes to find out who we were and what we were doing at the time. So whatever Fancy said with like the initial three posts, those also work as your like first three episodes of the podcast.

[00:32:04] Maybe it's a little trailer for the YouTube channel that you're building. Like it all applies, right? Like, and one of the conversations I had with Lindsay, the person that's going to be doing the keynote with us in Hotspot is the focus on frameworks. And I think that's very specific because it makes the game so much easier. Like the overwhelm that a lot of people that we encounter in this wild content world and business world gets significantly reduced.

[00:32:34] If you start approaching this process as can I build an initial framework and then where are the slots or where I can put them in the specific platforms to get the result at the end of the day? You know, the messaging doesn't change. Your story doesn't change. Your results don't change. It's like, okay, where are the spots in those platforms where I can put it? So it started with one. And then if you're in multiple, just find the same spots and put them there. Perfect. All right.

[00:33:02] Go, go to Fonzie's profile at Fonzie Creates and Instagram. Send them the word Praxis. If you are in Boston in mid-September, come check us out at Unbound. We're going to be hanging out over there. I'm so stoked. I've never been to Boston. So let me know what are some good restaurants, maybe some good soccer courts so we can go play over there. Right, Fancy?

[00:33:23] And then if you want to just, you know, come and hang out and do office hours or have any general questions about content, podcasting, go to businesscreators.club. You're here in Jacksonville, Florida. You're more than welcome to come check out the studios and rent out some of the rooms here and produce a podcast or just record. So you just hang out. We just like company here. Anything else, Fonz? No, that's pretty much it. That's it. All right, guys. We'll see you on the next episode. Take care.