Building A Content Creation Agency & Studio: True Behind The Scenes (Guest Interview)

[00:00:00] Hey, I'm Luis. And I'm Luis. And you're listening to the Content Is Profit Podcast.

[00:00:34] And you're listening to the Content Is Profit. Luis, what's up, dude? Welcome to the show. Yeah, Luis. Thank you for having me, man. I'm stoked to be here. Of course, of course. I remember the first time we connected a while back, it was you guys on your show for the first time. and since then i've seen your show um do really really well man i'm super super happy for you

[00:01:03] so we're proud of you guys uh just stay in business not a lot of people get into this game and keep doing it so congrats yeah i appreciate it man thank you so much and you know your interview was awesome we saw you then a couple events and you know uh so your evolution as well you've been rocking it so hey you know what you gotta just you gotta just keep doing it man consistency is half the game you know yep um so let's start off with some money conversation man first off how do you make money yeah absolutely so we offer production services it's what we've

[00:01:32] done primarily the last uh five years now uh specifically turning long form into short form and uh last year we got we acquired the studio so we also do podcast production now uh but we've always attached it to to a service even even though when we started side hustles you know about eight years ago when this was started yeah that's awesome dude what skill have you found it necessary to develop in order to be able to increase your ability to make money and that's a good question i mean i

[00:02:02] think number one is believing in yourself right uh i remember our our first social media thing that we sold was to a mexican restaurant we showed up company wasn't even registered and uh we were consuming some kind of content uh around the time you know i think it was like tai lopez and uh three videos were like enough for it to motivate us to go and do the thing and we had the conversation with that owner we found some pain points we're like hey we can offer a solution for these pain points

[00:02:30] and our first 500 check came in and that afternoon we went with that check before cashing it into you know online and some days register the company and cash the check so you know self-confident for sure you know the belief that you can do it i think is number one how were you making money before that i held multiple jobs you know i was immigrant here in the states went to school uh had to have a job

[00:02:55] to stay here legally before i got married so you're your first generation i am first generation yeah i came here in 2010 somewhere and then uh with the job there's always some kind of side hustle so we did vinyl stickers we printed shirts out of our garage uh we will offer like video services here and there and it evolved from there where did you immigrate from venezuela venezuela okay great yeah um well

[00:03:20] hey dude thanks for coming over i know absolutely thanks for having me this has been we're in the best country in the world man um opportunities are there you know out for you know for your reach and uh it all takes you know some hard work and and consistency i love it dude i love that you started with mindset this is the the piece about money that most people don't want to talk about like if if some if people are listening and they're and they're looking at like man i just need to make

[00:03:45] more money they usually don't want to tune in and hear a mindset conversation but it's probably the exact thing that they need to hear because you know you're you're the you're the thermostat you know you will you will be able to um uh well you want to be the thermostat i should say most people are thermometers they they rise um based on the environment or they fall based on the environment you want to be the one that sets the environment and that starts in the mind you you got to be able

[00:04:12] to start believing that it's possible for you to go make more money before it's ever going to be possible for you to make more money i think it was henry ford that said whether believe whether you believe you can or you can't you're right and so starting starting with the mindset is 100 where you have to start you know that have decent jobs they're making you know 60 70 80k a year or something but they're realizing that there's more month at the end of the money um increasingly as inflation gets worse and worse you know things cost more and more and then all of a sudden you look and your paycheck

[00:04:42] doesn't go as far as it used to and it's like man well what do i do here you know the the american dream isn't dead it's just changing a little bit and you got to be able to keep up with that so congrats to you guys for being able uh for being able to do that and i love that you started with a service-based company um i think that's highly underrated a lot of people will go out and try to start developing products and they become almost like inventors it's like man the the volume of skills that you have to acquire to develop an amazing product and then take it to market and

[00:05:08] then sell it and then be able to make enough money to be able to cover your costs to scale that are so so so intensive and difficult not impossible but much more improbable than it is to start with what you guys did hey we have an idea let's go see if somebody wants to do it you know what i mean because you guys you don't even have a business registered right no it was uh it was just the idea right and we're like let's test it out you know the second we sell it we really make it official

[00:05:33] and we didn't have equipment at all like we started our services with our iphones perfect uh we literally show up and i think the first thing that we got was like a dgi osmo the first generation you know that made the footage a little bit smoother yeah it was about a hundred bucks and then it grew from there that's perfect dude this is the exact blueprint that people need to hear because dude i see so many people that are like they go start a business but before they do anything they order like a thousand dollars in merch they order like 500 business cards because it makes

[00:06:02] you feel official it's it's what i call fake progress yeah you know you you think that you're making progress oh i got my business cards now i got my website i got it's like you're five thousand dollars into a business that like with money that you didn't really have that you're not even sure people want like you're not even sure that there's a that somebody wants that particular problem solved so you know how to make 100 for sure that somebody wants that problem solved go sell it somebody gives

[00:06:29] you dollars for an idea that tells you that they want that problem solved and now you can go do some of those other things that you want to do but you got to start with selling it right yeah so the skill the the first thing you said was mindset but the thing that i'm hearing secondarily is the skill of selling tell me about your journey and learning how to sell uh man i mean i don't think that journey ever ends so you know we continue to to learn and i remember i remember just having a very hard time

[00:06:59] having a lot of friction around sales you know my my dad and mom they were not entrepreneurs i was like never around that kind of environment and uh that my dream was professional soccer so like it wasn't really like into a company that sold so something that really really helped me is as soon as i got my work permit because after graduation you gotta have a work permit to work in the states i ended up and

[00:07:23] joined a fitness studio as a front desk guy and the goal was solely to sell memberships so i put myself in that environment i'm like okay if i want a company right that's because the dream was always there to to kind of have my own thing and and you know almost like being in control of my own future i saw in venezuela you know inflation go up my parents like you mentioned earlier like the paychecks would not like be enough so that conversation was always there and mindset was okay i want to create my own

[00:07:49] future so for that we need to sell and i was like i have no skills like i don't know how to do this so i remember buying grand cardones things and then i was like i wasn't resonating with that message and i'm like man this is the only way and then but ended up putting myself in an environment where i have i had to learn how to sell and uh especially like it was a pre-sale environment so we're out in the sun in florida in summer trying to sell 159 membership to people that couldn't even see the

[00:08:17] equipment because the studio wasn't even built yet so that really put me in a position to learn really quick learn to have conversations learn to extract those pain points if we were the solution you know making sure that that person was heard and and the solution was there and um that was my job for about three to four years moved up you know assistant manager manager ended up running a thousand person studio um and it was like really cool my team was about 14 people so learn a ton learn then how to

[00:08:45] teach it and then from there you know around that time parallel to that that's when we're like starting the agency and doing the side hustle love this dude because i think the education system in the country has gotten to the point where people have again we come back to the mindset thing they have this belief that you have to pay in order to learn because that's what college teaches you that's what school to school preps you to go to college and then college tells you you got to invest money here

[00:09:13] before you can learn these skills that you're going to be able to monetize but in a lot of senses especially when it comes to sales which is arguably the most important skill when it comes to making more money um the the big deal is that you can actually learn while you earn and that's exactly what it is like you you literally said it like i invested in this program didn't really do much for me i didn't really i didn't really resonate with that type of selling i didn't

[00:09:40] really know what to do so i got a job selling and it's like when you get a job selling you either learn how to do it or you quit or get fired you know what i mean so you gotta you better learn and you better learn quickly but the cool thing is when you're when you're learning that skill you're also getting paid to learn that skill you don't have to like go deeply into debt to learn skills and especially anymore you know like there's there's hundreds of hours of sales trainings you can

[00:10:05] find for free on youtube and if you're in a job environment that gives you you know i tell people you you gotta go get in an opportunity that gives you unlimited opportunities to sell and talk to people whether that's selling gym memberships whether that's telemarketing cold calling um door-to-door sales whatever it is yeah unlimited opportunities to speak to people and improve your ability to sell because once you have the ability to sell you can take that into whatever venture that you're going

[00:10:30] into and yeah it's not it's it does so much more for you man because it gives you the confidence that you need to be able to go do it again it's like well now you have more confidence to invest in yourself now the next program doesn't sound as expensive because you know that you can outsell the the money that you just invested in the program or you know you can you can buy that piece of equipment that you need for your side hustle business because you know next month i can go sell

[00:10:55] more stuff because i know at least i have that skill set and if i have that skill set then money will not be in scarcity anymore you know because money's not in scarcity it's in abundance the problem is that everybody else has it yeah so you're like how do i get there right how do i meet them in a place where you know that can exchange hands and provide and provide some value absolutely absolutely well what's been the best investment that you've made in your business so far oh man i think like that best

[00:11:25] slash more scary one was probably um i think it was like the first mastermind that we really joined for sure like we were moving from at that point of my job i was pretty capped out um some new person came in we were bumping heads i was dedicating a lot more time to the side side hustle wife was finishing school pregnant there was a lot of pressure around and i was like okay i think it's time to move

[00:11:50] and the decision came where i quit my job and i was like okay the environment helped me i gotta put myself in an environment that's gonna push me a little bit further right so we made a significant investment at the time my wife told me hey um the only the only way that you can do this full time with me agreeing is we need to have enough money in the bank for a year until graduation of pharmacists now and and then you can do the thing and she didn't really care where the money came from she was like we just need

[00:12:17] that amount and so i went out and i and i applied for a bunch of personal loans got the money from like five different loans show her the bank account and she's like sweet so i quit in september that same weekend we ended up in a mastermind event um in in idaho uh very far away from florida and we ended up investing half the amount of what i took out for the full year into this program how much was it

[00:12:43] it was about 25 000 dollars 25 000 so at this point had you ever put money into yourself to any sort of that degree probably the most we did until then was about 1600 bucks in in a master class yeah and uh we were in this event and we felt like these were our people and we thought like this was gonna push us forward and we just felt like very motivated the belief was there uh we immediately had conversations

[00:13:09] in that environment about the product that we're gonna sell and we got leads from there so we're like it's possible right so yeah then it happens we started selling uh we started executing on the product and then covet happened that was like 2020 like right there and uh every single account that we had except one closed doors four months in and we're like we had 60 days of runway my wife had no idea i did this like she's like oh they're working they're doing fine and that's when really it got like

[00:13:37] really really scary because we had about okay we had 60 days to kind of figure this out and continue to move the needle forward because we had to change our entire model we were selling to small businesses in town so everybody closed and we're like man we have to we have to evolve but just the fact of having that experience not only like maybe not a lot of the material that was taught in the mastermind but put it in the position of hey i have to pay this investment back um wow you know it was is a very high pressure environment it pushed me to levels that i never

[00:14:07] thought it created that pressure to kind of move forward and uh and it really helped us and that's literally what kickstarted everything that's what gave us the idea of the podcast and then it evolved into you know what we do now what did you do when uh when covet hit and you had to readjust everything um first couple seconds freaked the heck out my brother came in we're we're having uh we had a little office and he came in and almost like emotionally slapped me and he's like go walk it out

[00:14:32] walk it off yeah i think it was probably equally or more uh worried and when we came back we're like okay um at the time we're offering like multiple different services and we're almost like you know glorified freelancers at the time we had no team or nothing and we're already having the conversation to kind of niche down into one thing so the conversation was already happening as in we need to evolve and simplify things so we can scale the service itself um so we're like well let's see it

[00:15:01] as an opportunity we had 60 days to really turn this around and we don't have customers anymore so our time is back we can now execute on the thing that we wanted to do so it was almost like a blessing in disguise right because then we really focused on what we wanted to do we wrote him in that same afternoon we wrote it on the whiteboard the six things that we're doing and we're like let's pick one that we both feel very strong and that's what we did and we started selling sending messages sending dms to people that we knew and we're like hey can we send you an example this is what we do

[00:15:30] can we send you a sample can we uh hop on a call and show you a demo and uh within a couple of days we ended up closing our next client what was the niche that you picked so what what was the niche that you picked multi-purposing content so we're like we we're really good at the production side we had a system that we created uh out of necessity because the the the businesses that we're selling to we will go on location and we'll shoot content for the entire month because they didn't want to handle

[00:15:59] any of that so production was the back end looked really well but we were selling product to the wrong customer right like they were yeah um so we're like let's have the framework be the niche as in like people that need this like they're already creating they already have a solid offer they already have some cash flow and let's apply it to that so it just happened that there were people that were already publishing podcasts for a while maybe they didn't have a team uh an internal team maybe they were tired

[00:16:27] to outsourcing this thing and we were able and reliable reliably giving them this content because we knew we could we could deliver so we're like let's put a goal of these three people and then we look to hire somebody to kind of help us out with that and then it was a lot easier because of one service versus six so first you changed your mindset very beginning then you invested heavily into changing your environment which is highly highly underrated um most people are not in an environment

[00:16:54] where they get to meet a bunch of people who are like-minded who have similar beliefs to the ones that they have even though you might think those beliefs are crazy all those people also thought those beliefs were crazy until they got in a bunch of other people that thought they weren't crazy and when you when you can finally normalize those like crazy beliefs um then you can start to free up the mental space to then be able to solve the problems that are being presented to you which is exactly what happened and a lot of times it can be really difficult when you come across that first

[00:17:23] big obstacle because you know this is where the rubber meets the road and a lot of people just just can't take it yeah the frame that really helped me and i'm curious to hear what helped you guys the frame that always helps me is like the 10 000 people frame which is basically imagine it's 20 years from now everything in your life is back on track and you and you crushed your dreams and your goals and you're sitting in a great position and you're standing in front of 10 000 people and you're telling your

[00:17:49] story every single person that i've interviewed on my podcast that has had any sort of like wild success has always had multiple multiple setbacks and multiple multiple obstacles it's not a matter of if it is only a matter of when and so it's it's helpful to me when i'm going through that because when you're in the middle of the crisis it does not feel like there's an out it doesn't feel like there's a way forward but sometimes when i can when i can really take myself out of it and go like you

[00:18:18] know what i'm in front of 10 000 people and i'm telling the story this is part of the story this is this is that this is that moment in in the story where where yeah everything was against me all the odds were stacked against me and i i felt like i was doing everything right and then this thing that was completely out of my control changed everything about what i thought was going well immediately in a single day and then i like that you said we whined about it at first because it's okay you know

[00:18:45] like you got to process the emotions it's okay to be sad it's okay to throw a fit it's okay to drink a beer it's okay to you know scream and cuss into a pillow whatever you got to do to get it out of your system but if you spend too too long in that space that's when you you know live the rest of your life as a complainer and a whiner and you never get to tell the story because the story stopped right there the important thing is continuing to to go beyond that point which is exactly you know what what you guys did um tell me about a big risk that you've taken since then that just didn't work out for you

[00:19:16] um i think we're in the middle one i don't know we're still trying to figure out if it's going to work out or not but the purchase of the studio okay uh was was massive right we ended up buying this this business out right um is it he we invested probably like 60k on it so far um made it off made a good deal with the previous owner was a good friend of the podcast and he needed it kind of out and he fell on our lap really he came after one of those moments where like there's an impasse and

[00:19:44] we're like what else like what's next we're coming out of working with a very big client and uh they're moving on a different direction and we're kind of lost and literally two days after it fell on our lap the opportunity and we took it right but we thought it was going to be one direction um we're like oh this is perfect the pre-service that we offer we later we discovered that the gap between education gap between the customer of the studio and our agency customer was way too far

[00:20:13] so uh the model was different uh still is a little bit so it has been over the last 15 months an interesting challenge to kind of merge both right because uh they function as two separate businesses for quite a while yeah and just now we're like bridging that gap and that required you know saying goodbye to customers of the studio that were there for three years right since they opened uh because they were not a fit for moving forward and you know some some very hard conversations with

[00:20:42] customers that relied on that product and we're like well this is the new direction this is where we're going and and trying to navigate that was still is you know some some kind of challenge we're about to go to to puffs and and we're gonna launch a new product we launched a new product a week ago on the production side this is going to be on the educational side so we were still in the mindset of hey we have these hypotheses based on the information that we get from our customers the questions

[00:21:07] can we put something out there and i think what changed um because we've been trying to do something with a community aspect or with a with a teaching aspect for probably two years but we never end up launching it and one change was we went to the mindset of everything is reversible like we've gone already we've gone through so many setbacks that we're like we always go back to like okay well let's reset and let's restart and go back again that before there was a lot of fear oh what if it doesn't

[00:21:37] work out what if it doesn't work out yeah well the worst case scenario is like we just start again right like uh what's my worst case scenario we go get a job we have a work permit now which is great right like yeah it's okay you know we reset uh luckily we haven't had to do that but um that helped us kind of make the decision and then once the decision is made once we put dates in the calendar once we announce it now we have to move forward it's the same thing it's like how do i put myself in that

[00:22:02] environment where i have to perform and execute um so yeah i think currently wearing one of those uh is nothing super negative but i think it's a challenge to kind of figure that one out as in like what's the next step that motivates me serves my customers uh motivates my team and all those things together has been has been a fun challenge for sure well without knowing all the details of everything man it sounds like you guys are doing it the right way like you're not letting the tail wag the dog so to speak which is what a lot of people do it's that sunk cost

[00:22:31] fallacy of like well we bought the studio we can't eliminate these customers it's the only way we're making money on the studio right now it's like yeah but does it feed the vision yeah does it does it does it accomplish the mission and if the answer is no then even if it means that you're going to take a big risk to get rid of those clients and and you don't know where the next clients are to come from it's probably the right move you know like if again if you zoom out and look at the long term and look at where you're headed you know you're probably headed in the right direction so

[00:22:59] congrats to you guys and being able to make some of those really difficult decisions in the meantime man thank you man thank you lots of caffeine for sure talk to me about uh talk to me about your like lifestyle burn if that's been a factor in the equation you know you mentioned you have a wife you guys have families yeah it's this all sounds really great until you know your your the rent checks do the mortgage payments do you know and it's like oh well we can't you know we we can't be

[00:23:26] homeless here we're not single and 21 and and can you know sleep on our neighbor's couch for a few months while we figure this out type thing like you gotta you gotta pay the bills at the end of the day and you gotta be you have to have some um sort of practicality in the decision making so what have you done in terms of like lifestyle burn monthly expenses that uh that that you look at as like yeah it sucks that we're doing this thing but i know it's going to pay off yeah 100 i mean uh first of all he shout

[00:23:55] out to my wife katie like without her like this is not a thing like she's been nothing but supportive she doesn't understand it right she's very like opposite to me she's like i don't even know what you guys do or what you want to do with your life like she's a pharmacist type a you know uh doesn't understand entrepreneurship doesn't understand why we take those risks or like why we stay up late on those things so but at the same time she's been not only supportive on like emotionally as in like

[00:24:21] i'll let you do your thing as long as bills are paid as long as you know you take time and spend it with the kids and you know obviously there's this commitment um but also sometimes financially like she's had to spot me a couple times and every month uh you know always we we try to have a very transparent conversation like on the on the money side as much as possible we go 50 50 and everything in the house uh and she's like she's she's very you gotta carry your weight right yeah

[00:24:49] which i understand you know i mean my mind sometimes the guilt creeps in because as the men of the family right we're supposed to be the providers as well and um you know i think that has been probably the hardest struggle sometimes where you know you you feel like you need to to do more especially like my family environment here where we are nobody's an entrepreneur we are the crazy ones so whenever we're in family environments right we have these conversations nobody understands what we're going

[00:25:18] through all these things so um you know we have we have to i guess justify somehow and in my head i'm a big believer in manifestation and you know obviously create creating our life and if you look at where we're coming from or where we were five years ago today we're living the life that we're dreaming van right and it's like we're so blessed right like we live in in in a in an incredible neighborhood

[00:25:44] with an incredible house access to like pool and summer activities for the kids you know my kid is in private school like all these things that you're like wait what yeah and we have that perspective has helped me a ton but also serves as again that environment to kind of push me forward i remember a big decision that we had to make last year was uh the education for my oldest kid right and we're like okay what are we doing are we going to you know public school private and in my head and i knew

[00:26:13] that katie was probably like really scared money wise for the decision that we made i was but i recognized the same feeling than when i invested in that big mastermind and i was like this is gonna put me in a position that i have to perform like there's no other option i have to move the needle forward and that's what he did and we did the first year great uh onto the second year and the kid is happy the kid is growing i see and i see the benefit now of that specific scenario so my perfect you know

[00:26:42] anything that's like to cover the bills goes to the goes to the house anything else we've always been reinvesting it back in the business back in the business back in the business which is okay right eventually i know there's coming there's a payoff coming with what we're building but right now it's like let's live our life we you know the things that that we can cover at home school you know the the rent the food we're not homeowners like we continue to rent at some point i want to build my own house

[00:27:08] the way i want it to be built it's gonna happen but uh and then the rest is like back to the business back to the business because i believe in what we're building and i'm i'm excited it's what moves me yeah dude dude i love everything you're saying man you're doing everything right it's so so so important you made sounds like you made a good decision with the spouse thing because you know it could either be the best decision of your life or the worst decision of your life and i'm yeah i'm blessed and sounds like you're blessed to um to have had it be the best decision of your life because i've

[00:27:36] been in that position myself where but you know yeah props to you also for like enrolling her in the vision is like that's that's the big thing that you know people have asked me before where it's like how did you you know my wife just she she won't support and you know i'm getting pushback from her and she wants me to go do this other thing but i just believe in this so well you have to enroll your significant other in the vision like where are you headed it's like yeah like i'm not doing this

[00:28:00] so that i can continue to make like mediocre income the the reason that i'm doing this is so that in 10 years from now we can live whatever life we want to live and you could potentially quit your job as the pharmacist or you know insert career vocation here for whoever listening um but uh in the meantime they there's going to be some sacrifices there's going to be uh some things that you're

[00:28:24] going to have to give up there's going to be there's going to be uh almost a a purposeful decrease in status among friend groups where you don't get to drive the nice car you don't get to go buy the house right now you don't get to upgrade the furniture for the sake of just having cooler furniture or getting a better tv or sound system you know it's like yeah yeah all that stuff would be cool but in the meantime that's not the goal the goal is to be you know 10 years 20 years down the road and we're living

[00:28:54] a life that most people only dream of living so like while you're working you know in the day-to-day to make sure that our bills are covered i'm working on swinging for the fences like you know as long as she steps up to the plate to the plate and keeps hitting those singles like then that allows you to free up your time and energy to focus on swinging for the fences and hitting that home run um yeah will eventually set you and your family up for for the rest of your lives you know so congrats to you again

[00:29:21] for uh for for being in that position because that's someone that a lot of people are not in thank you man i mean it definitely it wasn't easy i mean there was a time where i had to go back and get a job in between because of okay let me let me test that scenario right so i was still there so you know the contrast to that is like sleeping less that you know i wasn't as happy as far so she saw the difference right i wasn't happy uh she thought i was gonna be happy and i was like look

[00:29:49] like scenario a versus scenario b what do we prefer right like we're gonna end up split up because of this reason like if our priorities are family and if our priority is staying together for the long run because that's a commitment that we made to each other um then what will be the best scenario for us like forget what other people are doing forget what other people are saying whatever they don't understand that nobody's going through the same situations that i'm going to and that was a really

[00:30:15] hard conversation to have but at the end we we came to the commitment and here we are i'm moving forward and so grateful for that so hopefully that opens and motivates people to you know at least start that conversation if they're having that that problem and even then though like when you went out and got that that other you know supplemental supplemental job or whatever how much easier was it to get that job how much easier was it to generate more income now that you've built a bunch of skills along the way you know what i mean a hundred percent i remember i think it was like two years i didn't write like a resume or

[00:30:45] formally apply to any job and i was like oh look at all these skills that we've built look at all this like confidence and it was like hey this is just like another you know sales conversation it's just i'm selling myself now on this thing right and uh i think a lot of times and i've had this conversation with fancy so many times sometimes we think that it's us but maybe we're in the wrong market maybe we're in the you know we're providing the wrong solution slightly right we're talking to slightly

[00:31:11] the the wrong people and it's just you know stepping back a little bit and looking at that and that's exactly what happened around that moment and i remember getting hired for this job and then they turned out to be like the ideal client so then after a few months it the the the pancake flipped and then they ended up hiring us and that was like the impulse that we needed to go move it to the next stage yeah and again like we should not be afraid to maybe step back and then go try again you know

[00:31:39] yep yep it's the like i said the willingness to decrease status for a time is a highly highly underrated thing that that most people just won't do um but then that's when you get lifestyle bloat and then that's when you you find yourself in a position where you can't take the risk where you can't do the thing that you really want to do because now all of a sudden your monthly you know uh expense sheet is just piled up because you've been trying to keep up with the joneses for so long

[00:32:05] and it just becomes this this this cycle of um of doing things that you don't want to do to pay for things that you didn't really want to have to impress people that don't really care and then and you know it just leads to depression yeah through the roof you know yeah you can't end up doing what you want to do well uh tell me this man we'll wrap up what do you define as financial

[00:32:32] freedom man is it a dollar figure in the bank account is it income is it what was it i was trying to like i used to put an amount as in like you know if i have i think the first one when i was 16 back in venice was like if i have a million bucks right because obviously in venice money that's you're

[00:32:56] billionaire oh yeah um but i think right now it's just the ability to really pursue whatever i want to pursue without that stress right like it's like do we want to go on a trip let's go on a trip like do we want to invest in x perfect let's get go invest next do we want to buy dinner for every single person in this restaurant if we want to let's do that i think there's no number and uh maybe that's something that i need to figure like maybe i it is a number maybe it is a bigger number but like the

[00:33:25] ability to you know uh my wife is very big disney fan right kids are a very big disney fan we live two hours away from the parks the the ability on a wednesday be like hey tomorrow thursday let's go to the parks and we go and we don't have to think about fast passes or how much the ticket is or how much the fast pass is or whatever like that to me is freedom right yeah maybe in the future is like can we go to hawaii you know on thursday like i don't know but the ability to do and have those

[00:33:52] experiences like i'm a big uh football fan soccer fan right uh we're watching the barcelona game a couple days ago and luca turns around and i said oh dad i wish we could go to a game right i'm like well guess what in summer we're gonna be going to games because the club world cup is coming here right or the ability to pick up and you know buy an airplane ticket to go play you know we can't do that today we will be able to do and do the europe thing later but that to me is financial freedom to

[00:34:18] the point it's like we can we can set up our life to make to be able to make those decisions freely without having to be thinking about i can i can i afford this i was like man next month like i need x amount or whatever right because we lived a lot of that back home with our family so i think that was like one of those experiences that mark you were like man i don't want to live through that ever again well dude great way to end the conversation i appreciate you uh louise for coming on and uh sharing the journey sharing some of the journey with with everybody listening look louise

[00:34:48] immigrated here first generation came here with nothing and has built a company now that's that's made multiple six figures in revenue over the last couple years um and and doing stuff that he loves doing and you really that's the goal that's the goal man if you can do something that you really really enjoy uh and it has the upside potential to make you good money in the future uh then downgrade the lifestyle as much as you got to downgrade it in order to be able to free up

[00:35:14] yourself to do those things because i promise you you will get more satisfaction fulfillment chasing your dream than you will by accomplishing somebody else's dream so um that's it for this episode of travis makes money podcast remember money only solves money problems but every problem becomes easier to solve if you got some money in the bank so why not solve that one first louise thanks for coming and uh doing this with me bro hopefully uh we'll catch up in person again soon absolutely thanks travis have a good one