Can AI Make Or Break Your Business? Mark Savant’s AI Guide to Content Creation

[00:00:00] Just took on a new client for YouTube. We basically 10x disused absolutely destroying it and I was talking like listen we If you're not using AI in your daily life now, you're not gonna be relevant within the next five years

[00:00:20] I start using AI quit my day job three months later. My beef with AI is When people outsource their thinking AI is gonna create a pretty significant skill gap How can I use AI to cut out some of that redundant unnecessary thinking?

[00:00:35] What are some of the like maybe top one or top two questions that you encounter every single day? How can the expert differentiate themselves the entire market has been saturated with postable clips?

[00:00:46] We cannot just have postable clips. How do we elevate that to the next level so people like wow, that's different Entrepreneur we're always thinking about scale. How do I scale this up scale this up scale this up?

[00:00:56] The problem with scale is guys welcome back to content is profit today We have a very special guest we connected with him things to Seth also an expert in the industry and And dear friend and it was so intriguing the conversation because he's building these incredible

[00:01:16] podcast systems. He is in the same industry on the production side as us and he's like I Have this massive incredible newsletter about AI and maybe maybe he was able to turn frenzy into an AI lover

[00:01:31] But it was very insightful if you have thought about using AI in some of your processes to free your time increase your revenue Learn from today's guests. Yes And also if you want to know his strategy to build

[00:01:47] Status with his Instagram is something that really surprised me how he grew it right he grew it from like 300 views per reel to 10 20 30 even has one with like 150,000 views Consistently I went ahead and ask him

[00:02:02] How did you do this and he went on and share his process very very insightful Maybe a strategy that we might adopt here on 100% so I hope you guys enjoyed this episode and here we go Was driving right in bro. He didn't listen

[00:02:20] I'd like the music sometimes, you know, Mark welcome to the show man. I'm stoked We connected this week and Fancy is finding out about you today man. What's going on your targeting is not on point He likes to be on there's a boss he can tell mark

[00:02:36] But I've been looking at all your stuff and I'm impressed to say the least, you know You are extremely knowledgeable in AI podcasting your social media is on On point right lots lots of traffic that goes through there And I'm very curious to dive into your whole platform

[00:02:53] Right like how are you doing this and how are you growing your own AJC your own business your new newsletter that you're very proud of and Very invested in right so to start

[00:03:04] Why don't we dive in a little bit into what you have built so far as your business, right? What is it that you do and You know, how can you help the person that is listening right now? Sure. Well, you know it all starts when I

[00:03:24] Was working a Insurance job that I hated I graduated from college. I got into an insurance hated it every every minute of it woke up Every morning staring the ceiling like why do I have to go into the offices terrible?

[00:03:35] I was getting you know by the way mad respect and love to all the insurance people out there because Your entire life is getting yelled at because the premium went up or the claim was denied or I don't like your face or whatever it is

[00:03:49] So I'm much I'm much more confident in having a lot more fun in this content creation world Because I was like Joanna my wife. I'm sick of them. I couldn't do anymore. I'm gonna start something else

[00:04:00] I tried all these different business ideas eventually fell in love with creating content with creating video creating podcast with the connections I was building and people started buying from me people started paying me for the for my services and

[00:04:15] Then one day a few you know about two years into that side hustle. I Started using AI. I lost a key team member started using AI quit my day job three months later

[00:04:25] Because AI just really exploded the productivity of from myself and my team. Yeah, and I haven't looked back right now We're helping to produce quite a few shows Podcasts we're doing a lot of media. We love YouTube and my agency. There's something about YouTube. It's just amazing

[00:04:43] Yeah, and You know just really leveraging AI to kind of power a lot of these engines. Yeah, I love that So just for those listeners now step one get a job with

[00:04:55] rejection and people insulting you so get you get thick skin when you get into this content game You know haters do nothing. That's what you did not do. Just say that's what I did not do He did he went on a sales job, you know

[00:05:08] That rejection I was selling gym memberships for like three years So I did get a ton of nose I hid behind the computer, you know my dream was to Sell a lot of stuff without showing my face

[00:05:21] But guess what you gotta talk to people and you gotta shake hands It's part of the process regardless you're working online or not so you mentioned Obviously AI huge topic right big big leverage on your business

[00:05:34] How can people start using it inside of their business right like what are some of the maybe? first processes that you can Delegate if you want to put it that way to AI so people can free some more of their time and you know after they free

[00:05:49] Their time where do they put their attention do they put their attention into, you know generate Revenue generating activities do they put their attention into you know X Y and C? I'm extremely curious and what was that process for you? well, it's a big question and

[00:06:05] So we could kind of go into like what AI is great at what is not so good at what AI where it really excels

[00:06:11] But I think at first stance what you need to do is you need to look for what are the problems that I have within my company And I know when I started I was almost forced into AI because I lost a team a key team member

[00:06:23] Who was doing a lot of copywriting for me writing emails blogs things like that he left he said mark. I'm going to Spain I'm going to university. I'm living my best life see you later, and I was like oh

[00:06:34] Crap put up a job listing couldn't find anyone so I started doing the work myself And I was like this is taking forever Yeah, it's just taking me so much time so much effort and I and then I someone across this AI program that would help with this

[00:06:47] copywriting and Biz bros immediately I saved 90% of my time. I was using AI to generate tons of copy I would go in on the back end and optimize and clean it up, and I'm like this is amazing

[00:06:59] I just I just took something that used to take an hour and now it takes five to ten minutes This is nuts and I was hooked. I trained my team member on it. I started looking for all sorts of different

[00:07:11] Resources so I think that's where it starts it starts by talking to your team Identifying tasks that take a long time or maybe tedious or very repetitive and then say how can I maybe automate this?

[00:07:22] How can I reduce the amount of clicks if it takes you ten clicks to do something now? How can I do that in three clicks two clicks? Maybe I can automate it completely and that's I think we're automation AI gets really exciting

[00:07:33] And that's where the next big businesses are gonna come from yeah I think you know my you say something really interesting right obviously, you know You know what is like that thing that you might not be very fan of of doing

[00:07:44] But I think there's a step before that that I've personally experienced too and I think most people are not doing people are seeing AI as like the full thing the full shebang

[00:07:53] That's gonna take you know your process from you know from from the very beginning to the very end So an example is like we've collaborating with this AI company where you know It's almost like you give the raw footage and then at the very end

[00:08:05] He gives you like the full episode or all edited Perfect with clips and copy and all this right this is all whole process But inside of that whole process is a bunch of steps in between

[00:08:15] What I think is happening a lot of people are not putting enough intention and attention to those like little steps Because you can make some match tools here and there by the end of the day The principles of like your own process for example

[00:08:27] We talked a little bit about this in our call words like designing this incredible podcast system that automates like the you know The whole relationship aspect of it which is really exciting But it's like those micro tasks I could be like from step one to step three

[00:08:41] Here we say a bit some out of time and then from I take it from step three to step six And then maybe on step six to step nine There's another like AI leverage that we can that we can pull and

[00:08:51] And start improving that way so in your specific case right to you know Yours was a copywriting now How have you expanded on all their parts of your process where you're leveraging AI? Do you see it that way?

[00:09:05] I don't know if like I explain myself, but in our specific cases it could be like selection of clips It could be you know writing this social copy for for it right at the end of the day It's like okay. We have a massive weekly content map

[00:09:17] Where are the points that we can leverage you know between human and AI right? So do you see it the same way or like what was something different that maybe you've noticed there? Yeah, I do agree. I think leveraging AI to power your your human creative

[00:09:34] Critical thinking is is I think the juncture and AI that we're at right now I don't think you're really a place where you can just set AI free and just let it go and just do whatever and have open

[00:09:44] Conversations with customers and clients and prospects and whatnot. It's gonna lead to it. I think we'll get there But right now we're not we're not ready It's just there's too many weird things with hallucinations and context and some issues that go on there although

[00:09:59] I could go down a rabbit hill meta just release their new llama 3.1 Which is based off 405 billion parameters so you get a lot more context again You can get all that news at AI update dot AI which is where I'm handling that

[00:10:13] But let me back it up just a second and I'll give you a really cool example of a way that I've used AI and automation To power my creative thinking and my critical thinking so I

[00:10:25] Recently had to hire a new team member business growing need a higher new team member So what I did is I went to a job listing. I posted hey I'm hiring this new position if you'd like this position

[00:10:38] Please go to this website and fill out the job request. Okay, they go and they fill this job request And it's a series of questions on a form. This is a Google form. You might use type form You can even do this with your calendar

[00:10:49] Yeah, so anyway, they go in the and I got about three or four dozen responses on these questions The questions were like how well do you speak English? What is a

[00:11:01] What KPIs are you looking for for this position? How would you improve KPIs? What's an experience that you've had in the past? What's the password because anytime I have

[00:11:10] Team members applies. I want to know they're paying attention detail and make sure that they're putting in some sort of like Keyword or code where they put on the original job listing

[00:11:16] Well, this is where AI plugs in all those answers automatically get funneled over to chat GPT chat GPT which I've programmed and Prompted assesses all the answers all the responses and then spits it on the back end and gives every single application a rating From one to ten

[00:11:36] And so instead of having to go through and look at resumes and look at clips and look at examples Chat GPT has already done that for me based on the responses. So instead of having to look at three four five dozen answers

[00:11:46] I only had to look at five. Yeah, I Only had to look at the eight nines and tens and I found I found two really good people I only need one position But I hired the other person because they were so they were such a perfect fit Cool

[00:11:59] And so that's an example I think of leveraging AI and automation particularly within the context of forms if people are filling out questions and forms You can create really unique interesting

[00:12:12] Customized responses for both you your team and potentially prospects in some different ways. Yeah, that's that's really exciting And I think you know what are some of the like the main questions that you know come from your newsletter on AI right because I think

[00:12:26] You speak to creators or you speak to business owners you speak to like in that world And I think some of those questions are You know Navigating through the people that are listening to tour show as well, you know

[00:12:39] And I think on ours in our case is like okay look at your process Look at what are the things that you can either save some time or create a little bit more effective work? For you and your team but on your community

[00:12:50] What are some of the like maybe top one or top two questions that you encounter every single day? Well, I think one of the most common questions is how do I get a better response out of these chatbots?

[00:13:00] At this point everybody should be using chat gpt, you know on a fairly regular basis or you know, cloudy or Meta AI or grok or whatever you want

[00:13:10] You should be using one of these AI tools regularly because it helps you see blind spots things that you haven't necessarily thought of before It's gonna see that for you. Yeah, it's gonna give you an idea

[00:13:20] Also, it's a great way to prep if you're interviewing to hire a new person Yeah, right you can't be an expert in everything But let's say I'm hiring an email marketer for example

[00:13:31] I might let's say I'm not an expert email marketer and I don't know anything about email marketing And I want to hire someone I don't know the questions to ask Yeah

[00:13:39] Right, you can ask the standard like, you know, what's your biggest weakness or you know that type of thing But that doesn't only gets you so far but if I can get on a call in before I get on that call I use a

[00:13:51] Chatbot to say these are the these are the key performance indicators These are reasons why people succeed. These are the things these are the specific indicators by people fail This is useful on you know on these different tools

[00:14:03] Well, then I can go and I know the right questions to ask that potential team member And I know the at least the responses so I learned to talk the talk more quickly. That's cool

[00:14:15] So anyway, that's another kind of I think great way of helping see your blind spots. Yeah, absolutely interesting Mark I am one of I'm not gonna say one of but you are I been I've been I've been An AI hater for a little bit. You know, you know

[00:14:34] You like it loves to work slow ineffective My my beef with AI is When people outsource their thinking, you know, and I agree with you when you're using it for very specific Tasks and you know processes like I've used it that way as well, right?

[00:14:56] And it is efficient. It does help, you know Maybe certain types of copy that you know doesn't require that much of your intention, right? For example, but I feel like there's a lot of Expert-based businesses that They are right their brain their knowledge is

[00:15:17] Their product in a way and they're outsourcing that into AI as well, right? And for me that's I feel like that's a little bit of a deal breaker or you know

[00:15:29] A little bit of a turn of when I know if somebody is just crafting everything that they're saying with AI, right even their Idea crafting because I understand the value of using AI to come up with multiple ideas but for me personally I think the

[00:15:46] The fact that somebody can generate multiple ideas or can generate You know certain amount of ideas under certain circumstances is proof that they are extremely educated in a very specific topic and they have the capacity of You know doing those connections in their brain, right?

[00:16:07] They see something and they're immediately able to relate it to something that they're experts on and then they're able to Express that into their audience. So I'm curious, right?

[00:16:18] What is your point of view on that right somebody that might be their face of their business on an expert-based business, right? consultants for example How do you see? Outsourcing their thinking in a way, right? Are you Against it? Are you with it and again?

[00:16:36] This is right part of the discourse that that we're having here or is it just strictly used as a supportive tool So I think that's a really valid concern Lewis

[00:16:50] And so I so I think there's a few things to look at but I think we need to start by by at least the way I think about it is a there's you know, we Everything that we produce

[00:17:03] Everything that we produce demands resources in in order to get the production out. Yeah, right So, you know, maybe that's the time that the hours that I have in the day Or maybe it's the brain power that I have we've all been to that point where it's like

[00:17:17] Three o'clock in the afternoon and our brains just like I'm done It's time to to watch Netflix videos, right? And You know, that's because your brain gets fatigued gets tired throughout the day Or maybe because you ran out of coffee or whatever the reason is regardless

[00:17:34] At a certain point. So what I what I'm interested in doing is well, how can I use AI to cut out some of that redundant unnecessary thinking Okay, the flip side that I think that you you've highlighted here Lewis, which I think is really important is that

[00:17:50] AI is going to create a pretty significant skill gap Okay, because what what ends up happening here? Somebody that's an absolute beginner never has even touched. Let's use email marketing example Never written email Never set up an account all of a sudden they can use chat gpt

[00:18:07] They can use AI to start developing a strategy getting out a pretty decent email immediately with a decent strategy They're gonna they're i'm going to understand the value of titles. They're gonna understand Demark setup. They're gonna understand

[00:18:22] Hooks they're gonna understand responses and pull they can have a pretty comprehensive understanding of the email marketing within 10 minutes, okay In the past the way you develop that type of understanding is by repetitions by getting there

[00:18:37] In doing it and connecting the lines in your brain like you've mentioned, right? Yeah So so what happens here what you have is we have a ton of beginners

[00:18:46] Who have never actually done something that they're using AI to get to say a level five six or seven. Okay, well Those people are going to start eating up a ton of the jobs and a ton of the tasks that

[00:18:57] Were typically hired by the people that had put in A thousand hours to get to that point. Yeah Okay, so so so now you've got this point where you've got beginners

[00:19:07] Nobody's in the middle because everyone's just using AI to outsource that work to get to level seven because level seven is good enough No, and then what happens at the top? You've got the experts and that's where we should be

[00:19:18] That's where we need to be in our roles We need to be the experts because not only have we used AI to skill up But we've used that thousand ten thousand 50 000 hours of experience to get to that level where we can see that crazy response coming from

[00:19:35] AI where it tells you to like I don't know if y'all saw this gemini Was leveraging reddit posts to give advice on on their new google search So someone asked it. How do I get my pizza the cheese stick to my pizza? and the ai recommended using glue

[00:19:50] to Get the pizzas Now if you're not using your brain if you're level one if you don't if you've never cooked a pizza before You might say okay glue. All right, let's try it. But if you're an expert

[00:20:02] If you're an expert you might say you know what maybe ai has got something wrong here. Maybe it's hallucin So yeah exactly it's tripping and there's going to be a lot of that so I think that in a string point we use ai to enhance our level 10 skills

[00:20:18] Um and make us extremely competent but if we if we throw out critical thinking It's it's it's going to be the doom of your business because then you're you're competing with all the level ones

[00:20:27] You're not competing with all the level tens, which is where you want to be. Yeah I think that also creates some sort of ripple effect into Pricing right because then maybe level five six seven that are just using ai to You know develop their product and their outputs

[00:20:45] They're gonna be able to do it faster right and then maybe more volume They're gonna say well we can charge a little bit less Right to the market to undercut some people and then it's going to be erased to the bottom so On that topic, right?

[00:20:58] How can the expert Differentiate themselves right and still I'm not putting away that the expert do not use ai at all right again We've we've already established that ai is a great tool for multiple, you know multiple things that we have to do inside of our business

[00:21:16] But how in your eyes that expert can differentiate themselves from the level five six And sevens right so we again so they can set up themselves to to win is it you know positioning is it

[00:21:31] The audience that they're talking to the type of clients that they're looking for What is it in your mind that is you know can cause a differentiation? And you know build a sustainable expert-based business You know I heard alex hormose talking about this topic the other day

[00:21:47] And you know is a is an entrepreneur we're always thinking about scale. How do I scale this up scale this up scale this up? And I think that's important. I think systems are important. The problem with scale is often it comes at the cost of quality Mm-hmm

[00:22:02] Yep, it comes at the cost of quality. How can I do it bigger faster in at that point you reduce quality So I think and I've been talking to my team a lot about this is we cannot sacrifice quality for speed

[00:22:15] We need to double down and triple and quadruple down on quality and I'll let's let's let's talk about content for a second. Yep How many people on social media are sharing zoom clips of them and in someone that they had an interview with on social media now?

[00:22:32] Quite a bit. I would say it's it's completely flooded. It's completely Yeah flooded you go back five years ago to when me and my team were just start when I was just starting to create videos

[00:22:44] It was much rare. It took a lot of effort to do it. But now heck after a riverside conversations done It's going to give us 10 to 15 Clips that we can better just are pretty good. They're pretty good. They're a level five Yeah, they're they're postable. They're postable

[00:23:04] Exactly. They're postable. Yeah, and what's happening is, you know, john smith who has this little has it I don't want to say little has his a c company It's just taking those and posting them. And so you the entire market has been saturated with postable clips

[00:23:19] We cannot be postable We cannot just have postable clips. How do we elevate that to the next level so people like wow, that's different Yeah

[00:23:28] That that comes with the the quality of the video camera that comes with the quality of actually having a studio like y'all have there That comes with creating contextual b-roll. It comes with double checking the subtitles makes sure the captain's okay

[00:23:42] It comes with making making sure that the the initial thumbnail on the instagram reel is something that'll make someone stop It it comes with the copy that's at the bottom that makes someone say oh this creates curiosity or this makes me upset

[00:23:55] Or what did kamala harris say to you know, you've got to create it's got to be more than just riverside gave me 15 clips I got a bunch of clips from ai. Let's just go and post it and move on to my next project. Yeah Yeah, I saw

[00:24:08] Across the board. Yeah Like I think you know, we're both moving this in the in the same industry, right? You guys also offer a service as similar Right. You guys do incredible work

[00:24:19] And uh, it's funny because like with the people that come to us too. We've had people with conversations where They've flat out say oh, yeah, I can go do this in whatever software right? I'm like perfect Be my guest Go try it out because

[00:24:33] Like you say it's gonna be to that level five and I think one of the elements that on our side or at least Me personally think is one of the most important things is Consistency right it's like, okay Let's say you get through that initial high of achieving

[00:24:48] The clips like specifically on this like topic that we're talking about those clips of stocking head clips How long are you're gonna be able to sustain that?

[00:24:55] How long are you gonna be able to like still be excited about selecting the best quality message to share with the world? You know, do you have a powerful mission like yours? For example, which is to help one million people with the ai right? That's very powerful

[00:25:09] A powerful mission that is gonna keep you excited and motivated to keep sharing your message and inspire your team and inspire You know them to to elevate their skills, right? And most people

[00:25:20] I'm there to say this most people won't do that won't stay consistent even if they use these tools, right? So I want to That's my belief because we've seen it in in a few cases with people that come here through the studio

[00:25:31] So think other people like you or us that we take on that mission to help them with their message in that sense And you just broke down How we we cannot just be possible like you said like there's other elements that we have to start considering, right?

[00:25:44] And elevating our skills as a creator as an entrepreneur as a message To be different in this online world that we have today, right? And I think you know from day one

[00:25:52] We started with facebook lives the lowest friction possible ever, right? It was just like well share a story We it's published on live. That's it. That was the podcast, right? And uh, and we're the quality of the message over quality of the production 100% of the time

[00:26:05] And then we can start adding these things we can start adding team members And we can start adding AI and these tools and you create your own system at the end of the day

[00:26:12] That will help you stay consistent, right? Right now you've been publishing for how long five six seven years, right? It's been pretty consistent just about yeah, just about five years. I mean over a thousand Uh well over a thousand youtube videos on my primary

[00:26:28] Channel we've got over a million views on that so yeah in consistency. Well, it's interesting too, right? Because consistency and making sure that someone's consistent with their production week over week month over month year over year That's really how my business started, right? Yeah

[00:26:45] You know but and again, I think this is where AI plays a really important role in business owners considering where you know where AI is is should be used because AI is is gonna it saves so much time

[00:27:01] That being consistent is becoming easier and easier and easier because of these tools Yeah, because these tools so in every in every single industry every single company we need to be thinking about

[00:27:11] Okay, how can we leverage the AI to be consistent and have a speed but also elevate our services so that we're not competing We're not competing against the beginners. We're we're in a different category like you said say Oh, you want to go do by yourself?

[00:27:25] Mazel tov love it. Yeah, we show you the process here it is like Exactly. Yeah All right, I'm gonna but we need to be at a different level saying okay

[00:27:36] You're not getting any views versus if we just put if we when we institute like some b-roll of maximus desimus meridius the ultimate gladiator Fighting off the emperor. That's going to get someone to watch for three seconds longer. Yeah, and that's the way

[00:27:50] I think what you'd be thinking oh 100. Yeah the contextual b-rolls are I must write and I feel like yeah, it's not there yet. Um, I want to transition here a little bit. That's okay

[00:28:01] AI absolutely amazing sign up to the newsletter wait now. Is that that that was it? You're not a hater anymore? No You know, I'm thinking about it. I'm gonna subscribe to the I'm gonna subscribe to the the list, you know the newsletter ai update dot ai

[00:28:18] Go subscribe right now. I'm gonna subscribe, you know, and I'm gonna give mark an opportunity to Turn me from hater to I won't say lover, but you know Something positive in regards to AI

[00:28:31] I do want to dive a little bit into of course content is profit, right? And I'm curious. I haven't seen your social media here You have your instagram Has a lot a lot it seems that it pulls a lot of views, right?

[00:28:44] I'm not sure how much traffic exactly is it also direct into your offers or one other How many conversations is starting for you? I went down all the way to like march 2023 and I can see that There's a big jump on

[00:28:57] On views that you had kind of like a couple hundreds and then it exploded. So i'm very curious to see Strategy wise, how did you grow that right? Is it organic? Are you doing paid?

[00:29:08] But i'm also looking at the consistency that you have on youtube, right? Absolutely amazing You publish a lot create a lot of videos Obviously, you have your podcast as well that you publish in there. So Overall the the main question is how is your content

[00:29:25] tied to the profits of your businesses, right? What is that source? Are you pulling source of traffic and conversations through all these channels? Or are you attaching your profit mainly to let's say the conversations that you're starting in the podcast We're pretty open with that

[00:29:42] We've said multiple times here in content is profit. That is the main way We actually have build our business is their relationships that we managed to create here on the podcast They end up a lot of them some of them, right creating opportunities having those conversations

[00:29:57] I'm very curious out of all these assets that you have built, right? What is driving profit into your business? Well, so there's a couple things And I will say that one of the most important things something I'm starting to really get more serious about

[00:30:15] Is being able to track and attribute traffic. Where's the traffic coming from? No, you know and that was I think Again, one of the I don't want to call it a mistake

[00:30:26] But when I was first starting out, how do we put all these systems in place so we can be consistent So we can crank out all the content But now we got it now me and my team are thinking about okay

[00:30:34] Why the hell are we even doing this? Why are we even making the content? The reality is like you said, we want to generate income for our clients And so Making sure that you know, for example, I just took on a new client for youtube

[00:30:47] We basically 10x his views 10x all of his You know 10, you know his subscribers are are up 10 10 times since last month So we're just absolutely destroying it and I I was talking like listen I mean, yeah, DJ Fonzie here clearly coming on time with the sound

[00:31:07] Oh, sorry about you going again One of the reasons I love youtube by the way. Well, we can talk about youtube here in a minute, but We need to create trackable links We need to know where the traffic is coming from if no traffic is coming from instagram

[00:31:22] What's going on with instagram if no track is coming from here when and what's going on there and how can we fix it? That's also part of the advantage of working with an agency too is you've got someone who's not just working on their own project

[00:31:32] But they're working on multiple projects so they can start to see trends and things of that nature. So I think that's a big deal, you know for me personally, I think that the the best income generator for me has been my podcast

[00:31:48] Most basically every client that I have Has either Been a guest on my podcast and decided to become a client Or they just they keep seeing my content pop up day after day after day And they're eventually they'll and this is so this is another unique problem

[00:32:05] I recently not recently about three months four months ago. I brought on a new client who said mark I've been following you for two and a half years. Now i'm ready for my podcast. Wow Yeah, I've been watching your posts on linkedin every every day now i'm ready

[00:32:18] And i'm thinking to myself. Wow. How can we get that from two and a half years to like two and a half months? Right. Yeah to two weeks Yeah, I remember I remember a very specific graphic

[00:32:27] I think it was a frankern video where he has like piles of rice, right? And he has like this massive pile of rice on one side a medium one and then a little one right? He goes, hey

[00:32:36] This massive pile of rice right here. This is you know your customers, you know a year from now It's like a year a year away from you then this middle one is about You know four months away from me and then this little one here

[00:32:49] This is the people that are ready to buy today, right and almost with the message of You know, we need to start educating our people or bridging the gap between that decision making You know and helping them through that journey

[00:33:02] But uh like you say like that person two years ago wasn't that big pile, right? And then you know not so long ago He moved all the way down to to that so Uh for those that have now started to create consistently, you know, uh, please start

[00:33:16] It started leveraging right like go check out the newsletters. Go check out, you know mark's podcast Hopefully you're enjoying this and and you know, you follow what we say a lot of the message

[00:33:24] We resonate so much because it's very it's very similar and and I love that question that you said It's like how can we reduce that time from those two years to that? So

[00:33:34] Have you guys started exploring that like have you guys tried something new in your content that you've seen That is working for you on that side Yeah, so It's specifically in the realm of podcasting

[00:33:47] I really think it comes down to creating a great system for turning guests into clients I think this is the the fastest way To monetize the show. I really do and I've been doing this for over five years now Yeah

[00:34:01] And I so one of the things that was interesting I recently reached out to all of my my clients and said hey y'all just wondering How are you following up with guests after they've been on your show? Are you sending them an email?

[00:34:12] Do you know how many of them were sending out emails or guests? Zero not one. None of them were sending out any So i'm thinking like we're spending all this time all this money to get the guest on the show and then nothing is happening

[00:34:23] Yeah, that is a it's a complete breakdown. So I went to all and said listen all of you listen up If you're interested for free including your service I will I will do I will send a series of four to five emails to all of your

[00:34:38] Guests after they're on to a help promote the podcast and b try to nurture them into scheduling a sales call with you And just last month one of my clients was sending me this message. He's like mark Tony can't remember his name. Tony

[00:34:53] Tony just scheduled a call with me. This is amazing. Thank you and it's like that's I think something that we we can really leverage and It was as simple as this Once the podcast episode is complete once my team is completely processed the whole podcast

[00:35:09] That team member who does the finalization fills out a form with stuff like, you know, here's a link to the blog Here's a link to the youtube. Here's a link to the podcast. Here's a link to the calendar, you know, all the various

[00:35:20] specific information and then that sets off an automation sequence that goes to That guest to to nurture the campaign and then we go on in on the back end And we just review the stats see what's being open what's being clicked. What's not and we tweak accordingly

[00:35:34] That's so cool. I remember when we first started, you know, the show the first heavily on the first hundred episodes We put a lot of intention into the relationship of it and you know throughout the last four years We've gone better

[00:35:47] We've stepped back a little bit depending on like if we have like a solo episode type of face or We can definitely do a lot better But I remember it was a mix of hey, you know

[00:35:57] Thank you for coming to the show right after the interview to then a couple days in like Hey, I really enjoyed that conversation through a text message, right or a selfie And then a week later was an email with the release of the episode and

[00:36:09] And that just really really helps specifically if you're like in the industry that you know that that we live in Let's say you go to a live event Then we will see a lot of our guests there and it was like, you know, almost like a reunion

[00:36:21] And and it was incredible and you know, we met him through the show and then we just continue conversations like that And in our case was not super focused on on sales. It was more like hey

[00:36:31] Let's collaborate at some point, right? And most of those turn into incredible opportunities for us that allows to To grow so like you said, I think we're on the same page

[00:36:39] Uh podcasting is a superpower in the like having a podcast like you mentioned the way that you use it Is a superpower in this world and it's going to speed up your your progress

[00:36:50] Specifically to like probably bigger opportunities than just selling to an audience that might take two years to get to know you And trust you to be able to click that buy button for a low ticket item, right? So

[00:37:03] I think it's super valuable and thank you for for bringing that up and uh, you know, we encourage people to To go connect. We're gonna put all your links right below

[00:37:10] So you got to do scroll down a bit and and connect with mark and if you want our help We're happy to support as well. Yeah, I'm uh, I'm curious mark about your instagram and your thoughts on podcast clips

[00:37:23] We actually just did an episode on that right what whatever thoughts on podcast clips we see like you mentioned, right? Now there's so many and again, you can add value in many different ways You know try to get creative there, but obviously

[00:37:38] You have your clips have good very good amount of views, right? Like 10,000 12,000 like there's some that are like 20 even 50,000 right? You also have different sorts of Content right like different segments your reaction videos. We're talking about them. Those are absolutely amazing

[00:37:58] I'm sure there's some strategy kind of like top of funnel that maybe you can attract some people top of funnel Get them interested maybe redirect them into your podcast but I feel like for podcasters and I I would say that your instagram is mainly a podcaster first

[00:38:15] Instagram at least that is the first impression that it gives me And i'm curious like for podcasters. It's very challenging to grow their instagram Based on clips, right? Hey, I don't have too much time

[00:38:28] Like I want to obviously the effort that i'm putting in already with the podcast leverage that create clips put them out there You know be famous turn me to joe rogan, right?

[00:38:39] But um, you know, you I feel like you've been one of the few that have done a very successful dive I want to clarify. Joe rogan was already huge before he started clipping It's a joke. It's a joke. I know it's not for you

[00:38:52] It's for maybe some people that tune in now and they're like, oh, yeah, i'm gonna do this because whatever Yeah requires a lot of consistency and frequency and hard work So i'm curious right on how do you see?

[00:39:04] The role of instagram and maybe one of the things that you and your team notice is that Yeah, we got some some of these good numbers, but it's actually maybe not

[00:39:13] You know helping that much to the bottom line and we're gonna put more of our focus back into podcasting Yeah, well so I don't see Social media clips is a way to grow your podcast I see your podcast is a way to grow your social media

[00:39:31] Right because it is extremely hard to drive traffic from a like a social media clip to a podcast It's it's it's basically impossible. Yeah, I'll just put it that way. It's basically impossible

[00:39:43] But what the podcast allows us to do and like we talked about is to create tons and tons of content for social media We've already covered why it's important to take it, you know, not just clip in post you've got to take it kind of a step further

[00:39:53] Yep You know instagram's a funny one because I'm honestly, I'm very lazy on instagram. I'm very lazy. I almost never open instagram. Yeah That must be good for your mental health. Just gonna say

[00:40:08] It was almost honestly these days almost all my attention is on youtube and then maybe x I like I like x as well But I just find youtube to be so I find youtube to be the best way to um

[00:40:23] Reach new audience and and also create depth because the shorts Like I had some shorts that have created hundreds of subscribers just from one short And then that subscriber watches another ai video, which I don't want to go way off the rails there

[00:40:38] But I will give you some specifics on how I'm getting like I think on one instagram video We got 150 000 views. Yeah We're doing a few different things a we're consistent. We're producing all the time

[00:40:49] We're and and again, we're kind of throwing spaghetti at the wall. I'm just I just haven't been as thoughtful on the platform Then we're using paid engagement paid likes Paid comments to drive engagement to start reaching new audiences and I'll be frank

[00:41:06] I don't know that that's the best way to do it. It's something that I've been experimenting with and I think it's There's pros and cons to it. We could have a whole discussion on that in and of itself Um

[00:41:16] But the the goal with that was you know, I don't know that you can actually play fair on instagram anymore when it comes to podcast clips I think you need to be

[00:41:25] Doing something different because like we said before there's so many people posting so many clips all the time It just gets drowned out. So this um That was kind of my stance behind paid engagement to lose reach

[00:41:37] No, I love it. I and I love that you share that because A lot of people of course, they're like, oh, I'm gonna go here and do it organically and pose and I was probably gonna take a Whole lot of time

[00:41:48] Right like and you might not even reach In that whole lot of time the level that you would like like to right? So I we believe too and in page it paid engagement and all that stuff

[00:42:00] And I'm I'm glad you actually shared about that right because it's um, I open him for many people are like Wow, maybe I do need to put some budget and get my image out there I think one of the advantages is the fact that

[00:42:13] It creates a lot of status. I will say right whether that engagement comes good or You know negative positive engagement or actually neutral like neutral in sense of Revenue opportunities for your business. I think it does create a great perspective for somebody that comes and visit your

[00:42:35] Instagram that says wow Look at that mark is it's pretty good. Like look at all these people that are engaging or watching his videos and all that stuff Right, so for like you said I'm using podcasting To get social media followers rather than the other way around

[00:42:51] I think it's a benefit because somebody that hears you in a podcast and they're like, oh, let me find out this guy And then they go to your profile The first thing that says to them is status

[00:42:59] Mark has status look at that proof of concept right there. Yeah, he has a following He's consistent, right? He's pulling a lot of views and Obviously their mind are not going to be like, hmm

[00:43:10] How is he doing this like we think like that because we're in the business right where we're trying to obviously grow Accounts and all that stuff But for them somebody that looks at this are gonna That's the proof of concept

[00:43:23] And if it's somebody that's also interested in working with you Is probably that little nudge that they need to You know book a call with you and you know give you guys an opportunity Yeah, I think mark you mentioned a couple things right on that obviously a very

[00:43:37] You know cool example in case study of what people can start doing and it doesn't have to be a big budget Right. I think you know, we we started a football show no so long ago I think the first wave we've we've on a break after five episodes

[00:43:49] Uh We need to get this guy in the studio. He's been traveling like crazy And I remember we're like, okay, we've never really been on tiktok

[00:43:57] Except just like posting for for the for the podcast or content profit just that and it's almost like the app is not even on my phone That's how crazy is we just put the clips out there and see what happens now with a football show

[00:44:08] I wanted to really test See what happened like with the clips right from the from the get go So we publish about six to nine clips completely organically see what happened They got some traction because we leveraged the cup America

[00:44:21] We leveraged the world cup things that were happening in that world, right? So people were having uh, they were attaching to to the conversation and then I'm like, let me let me put in

[00:44:30] Some money behind some of these clips and I think specifically one clip was about 20 bucks The other clip was about 10 and immediately that account blew up It went from like 0 to like 50 followers within a couple hours, right and you're like, ha Very interesting indicator, right?

[00:44:47] And like you say it's like, yeah throwing spaghetti on the wall Makes with something that I really like and enjoy or the type of content that you really like to create for example

[00:44:57] Makes with a spice of paid. What happens? Well, you start seeing some data. That's really interesting I mean like well, what's this doing is he's driving some traffic Is he's driving engagement like do people react better to this type of content versus the other type of content

[00:45:10] So now you start collecting data in a faster pace And again, he doesn't have to be a massive budget and I think more people have to start paying attention to that

[00:45:19] And you know, just yesterday we had a conversation with people here in the studio that we just ran We just ran a test of clips that they were not doing clips of a political show, right?

[00:45:31] And we're like this is very polarizing content that we can just put out there and see what happens because You know, the opinions are divided especially, you know in this time of year And it got really good results the channel traffic went through the roof

[00:45:44] But guess what when we had the meeting of checking and they actually saw the clips Which are things that they said that came out of their mouth that are already published on the long form content

[00:45:54] They got super scared and they asked for those clips to be pulled down So now it's like what's what's the issue there? Right like where we need to be willing to test these things out and

[00:46:04] If it comes out of our mouth, right and he's approved for final publishing We should be okay by putting that out. So it's also a thing a matter of like personal almost like Inner growth when I think well, I think this is a flawed mindset because 100%

[00:46:19] That mindset to me says nobody's gonna listen to my podcast anyway. So I don't care what I say 100% I'm with you I do you have no idea how incredible frustrated I was after that conversation Because I'm like this has the potential to like first reach more people second

[00:46:35] Probably help and attract the people you want to attract In whatever platform that you're on right and I think that has to be a lesson for a lot of people listening It's like We should put that aside, right if we are gonna publish

[00:46:47] We need to be okay with sharing as much as possible of our message Because it's our duty to help the the people that we're trying to talk to so anyways We can go on a rant on this Courage courage is rewarded courage is rewarded

[00:47:02] You need to and quite frankly if you're not saying something that is upsetting some people You're probably not saying anything that interesting. I had James Altuscher on my show And I asked him in 2020 he wrote

[00:47:17] Uh an article, uh, and I think it was the New York Times, but in a big magazine Entitled new york is dead everyone's leaving new york. It's dead And he got a lot of people were not happy

[00:47:29] People did not like that he wrote that and I asked him do you regret writing that and he said mark When I write an article if i'm not worried what people will think I don't write it

[00:47:38] I don't publish it and I was like wow you you need standard Yeah And to be fair that might be a cause of a lot of the problems that we have today because everyone's just trying to piss everybody off

[00:47:49] Um, so I think there's a balance but you need when it when it comes to Talking and and craning compelling content You need you need to be able you need to be able to get a rise out of people's emotions

[00:48:02] Yeah, there needs to be a rise of emotions 100% Dude, I think we could be talking about content 24 We might have to do a part two at some point. I know that you live close by

[00:48:12] We'll have to drive to you and do it their own location. I don't know I know that you're coming to you know the city of the parks soon So we might have to like meet you there, but my idea has been incredible

[00:48:22] Um, I really appreciate you coming on man and sharing this message I think it's gonna excite a lot of people is gonna motivate a lot of people to If they're not using AI and leveraging in the right way, they're gonna connect with you

[00:48:34] Again, we're gonna put all the links right below. Is there anything else that you want to share before we head out?

[00:48:40] I mean, we we talked on a lot of topics. I would just say, you know, if if you're not using AI in your daily life now you are You're not going to be relevant within the next five years

[00:48:51] It's now is the time to start start experimenting. It's it really does change everything I started using AI I quit my day job three months later I'm you know, every time like I talked to my team

[00:49:05] I I every literally every time I say listen if there's a new tool that you want to try out Let me know we'll test it out. Do you like it? Let's test it out

[00:49:12] My newsletter people respond by hey mark. Have you tried this tool? I'm like nope, but I'm gonna that sounds awesome Because the reality is you're not going to know what works and what doesn't work

[00:49:22] There's a lot of tools out there that don't work. There's a lot of AI strategies I think that they don't work. They're not ready for prime time And so if you're not in it, if you're not testing it, you're not gonna you're not going to be first and

[00:49:35] The world's changing. It's it's I think it's It's yeah, I don't know. It's incredibly important That's why I'm glad that my mission to help 1 million people thrive with AI I just got a little bit smaller because now we got Lewis on board now. It's

[00:49:49] 999,999. Yes, let's go. I'm glad I could help in there From hater to lover was it? We need to make a cool video on that one Fun see is there anything you want to add before we head out? Uh, just grateful man Marcus. Thank you so much

[00:50:08] I know we threw some uh, I feel like a hard questions at you and you Took him like a what who's standards? Marcus like no man. That was easy. Yeah, you have you have the easy questions You know

[00:50:18] Somebody has to carry this podcast and it's okay guys. I'll do it. I'll do it for the team pick a bro You know where to vote pick a bro But mark no, it was absolutely amazing. Thank you so much really appreciate you

[00:50:30] And I'm pretty sure we'll have you back in here, you know for some updates on AI the newsletter Maybe we can do a newsletter specific Podcast, right? We're very interested in the newsletter word world actually one of the best performing

[00:50:45] Episodes we've had in condensed profit is about newsletters. So, you know, and maybe in a couple months We can bring you back to get an update on on yours how it's growing how you're growing it You know, maybe some of the results you've seen

[00:50:58] Yeah, I'm I'm into it. I think the email is Is probably one of the hardest things to do right everything is hard Everything is everything is simple, but it's hard at the same time. So anyway, love love. Thanks for bringing me on guys

[00:51:09] Absolutely guys with that said, thank you so much for tuning to the contents profit podcast Go ahead and follow the show in your favorite podcasting platform and social media at beast brosco That is running mark here turn you in from hater to lover of AI

[00:51:24] Please don't forget to share this episode. And of course, don't forget to leave a five star review. See ya. Bye guys