Is Bigger Always Better? SAAS Growth with Michael Benso

[00:00:00] When the start, like your drive for entrepreneurship, right? You come from the fitness world I do too but your state fit I didn't

[00:00:07] Okay

[00:00:09] There's a reason why I'm wearing a coat

[00:00:11] There's not a wedding on hoodie guys

[00:00:14] Two different reasons though

[00:00:30] There's actually a lot of value on seating for a little bit and thinking okay, what were the main points of this conversation that I just had?

[00:00:38] Like this was absolutely amazing but what are the lessons that you took if you're not visible to anyone

[00:00:43] For them to see that you're good at what you do then it's really hard for them to make an assessment on the fact that that's something they want

[00:00:50] Do you have any advice for like entrepreneurs that are hungry that you know they want to put their rocket ship in their back and kind of fly away into this world

[00:00:56] First of all anybody watching or listening to this

[00:01:00] Hey, I'm Luis and I'm Luis and you're listening to the content is profit podcast

[00:01:11] If you're enjoying this show go ahead and follow in your favorite podcasting platform

[00:01:15] I don't social media have BIZBROS go because it's gold every week

[00:01:20] Yeah it is

[00:01:22] Yes absolutely and a lot of bloopers, a lot of bloopers for sure

[00:01:24] If today's gala help you move one step closer towards your goal, please don't forget to share this episode and leave a five-star review

[00:01:32] Leave a review about our English dude

[00:01:34] You're nervous today what's happening?

[00:01:36] Did it you threw me a curve while I'm like why is going on right now?

[00:01:39] Your pimple is growing by the second

[00:01:41] Guys the episode today the person that we have here in studio is definitely a family man

[00:01:47] It's like that's amazing

[00:01:49] We've actually seen him personally his family is beautiful family he started a company with $136 growing it into a million dollar business in two months

[00:01:57] With not outside funding let me say that

[00:02:00] And he also has 17 years of experience establishing managing and growing businesses demonstrating a wealth of expertise on the field

[00:02:08] And his contributions to fitness management group include developing 200 plus jobs

[00:02:14] Achieving recognition as one of Chase Bank's fastest growing companies and maximizing year over year sales revenue and growth

[00:02:21] And he's here today to tell us all the secrets of his new technology company and his publishing method

[00:02:27] So with that say guys please welcome the one and only Michael

[00:02:33] Oh Michael now you're here now you should know

[00:02:37] Not here yeah so there was no no pre episode here yeah talk before we have been talking

[00:02:44] In the last 50 minutes at all

[00:02:46] You know we'll have to use that for some other content but you know it's like it

[00:02:51] Michael welcome to welcome to the podcast man

[00:02:54] Tell you man the intro that you guys do on this is stellar

[00:02:59] I feel like I was walking out on stage

[00:03:02] Oh man today I feel like you already saw the highs on the lows let me tell you it's over we're done

[00:03:09] Yeah you saw the you know throwing curveballs making fun of the pimple you've seen it all already

[00:03:16] And we're not even like 30 seconds

[00:03:18] Yeah about 4th get a second guess you in the studio for personal good

[00:03:21] Mr. Pimple fons is forehead Momma zoom in

[00:03:25] He's healing it's healing it's okay

[00:03:28] I embrace it you know

[00:03:30] I have to have some flaws you know I had to be a pimple that's it

[00:03:35] So if I go on or to have you here man you know obviously we're gonna talk about the company

[00:03:40] That you're building or your expertise right but you know I think we also think

[00:03:44] Because you put your message out there that you publish everything of the day and you know

[00:03:47] We've worked together you know we the our kids have played together

[00:03:51] I'm curious not everybody has the entrepreneurial bug

[00:03:55] And like the drive that you have I think that's one of the things that really impressed me

[00:03:58] When I first met you and your wife

[00:04:00] And she's she's unfiltered

[00:04:03] And she has no fear so if you're driving and she thinks you know something

[00:04:08] She'll not parked in a parking lot she will knock on your window

[00:04:13] Yeah and a very good place that that happened

[00:04:15] You know but when the death start like you're drive for entrepreneurship right

[00:04:19] You come from the fitness world we you know I do too

[00:04:22] But you state fit I didn't and that's okay

[00:04:25] But obviously there's a reason why I'm wearing a coat

[00:04:29] There's no waiting out who do you guys

[00:04:32] Two different reasons though

[00:04:35] But it's like what is that drive is coming from right because to you know

[00:04:39] Bill the technology company that you guys are today and to publish every single day

[00:04:43] And being consistent right that we we must have something in us

[00:04:47] So where do you think that came from?

[00:04:50] When I'll tell you a quick story

[00:04:53] So when I was a little kid

[00:04:55] I always remember so we take these long trips in my parents van

[00:04:59] They had a conversion van and so you know you lay the back seat down

[00:05:03] You have the old VCR with the TV you could pop videos in there

[00:05:07] And if we were on a super long trip

[00:05:09] We do this every summer we drive down to Arkansas

[00:05:11] And I'd fall asleep on that backseat that you could lay down

[00:05:15] And I don't know what it was

[00:05:17] My father's always been entrepreneurial

[00:05:19] So as my mother she they both have their own businesses

[00:05:21] So I think that is the seed that starts things

[00:05:25] And then as a kid some of them get it some of them don't

[00:05:29] Some of them have that seed that's kind of ingrained and built into their DNA

[00:05:33] And I just remember all we like I watch this

[00:05:37] And it's rocket man

[00:05:39] I don't know if you remember the movie

[00:05:41] No I've got to watch it

[00:05:43] So it's an old movie so the film is probably awful compared to today

[00:05:49] But from that point on it was I remember him building a rocket ship that he'd strapped to your back

[00:05:55] Super dangerous not a good idea

[00:05:57] But you go through these phases where you think to yourself

[00:06:01] You want to build

[00:06:03] You want to create

[00:06:05] You want to do something and that stuck with me

[00:06:07] So all the way through my childhood all the way up until the point

[00:06:11] Where I got a job and I'm in this job

[00:06:13] I'm working for someone else

[00:06:15] And there's confinement

[00:06:17] You're not you're corralled into a way of working

[00:06:21] You don't have the flexibility to then create like you normally would

[00:06:25] Or go out and be the kid that you want to be

[00:06:27] Build a rocket ship and strap it on your back and see what happens

[00:06:29] Right so that I think was the point or at least the seed

[00:06:35] That made me realize that my purpose or my goal in life

[00:06:41] Was to be a creator to develop things

[00:06:44] And use the ideas that I had to make something fun for myself

[00:06:50] But also something that had value for other people

[00:06:52] Yeah, interesting you talked about feeling corralled

[00:06:56] That's the word you use I think maybe I'm just going to send it

[00:06:58] No no yeah you're right

[00:07:00] But I feel also when you're building and definitely just coming from personal experience

[00:07:04] I don't know if everybody does that way

[00:07:06] But I feel like at times you still feel that way

[00:07:10] Whether for eggs, why recent but you feel like I'm in a loop

[00:07:14] I'm doing the same things over and over

[00:07:16] And I want to change some things

[00:07:18] But I'm stuck right and it feels now more than a job

[00:07:20] And you're trying to build something

[00:07:22] But now you're like I'm stuck in my own

[00:07:24] The job that I created for myself

[00:07:26] Have you been in that position?

[00:07:28] Oh not a doubt. So how did you move out of that?

[00:07:30] So I think the value that working in an organization

[00:07:34] Like a large organization

[00:07:36] The value that that gives you is that you have all of these other people

[00:07:40] All these other resources that you can rely on

[00:07:42] And you don't recognize it when you're in that corralled moment

[00:07:46] When you have gates around you

[00:07:48] That you have all that support

[00:07:50] When you're working for a company

[00:07:52] There's a reason why there's gates around you

[00:07:54] It's because they're allowing you to off shore or off delegate

[00:07:58] Other things that you would you feel like maybe you need to do

[00:08:00] But somebody else can do it

[00:08:02] But when you own your own company

[00:08:04] All of a sudden you have to learn

[00:08:06] And act like a CEO

[00:08:08] Like a president

[00:08:10] You have to have this mentality about how you build strategy

[00:08:14] And tactics around what you're trying to do

[00:08:16] Yeah. And so you start finding ways to

[00:08:18] Eliminate some of the low hanging fruit

[00:08:22] And give it to somebody else that can actually do it

[00:08:26] Because now it's kind of like

[00:08:28] For me there's so many like emails

[00:08:30] Those tasks I can do

[00:08:32] But somebody else can also do it

[00:08:34] Right? Or when I'm working in the gym

[00:08:36] When I first started

[00:08:38] Personal training

[00:08:40] I didn't want any other trainer to train

[00:08:42] Because I was like

[00:08:44] No, they're not going to do it like I want to do it

[00:08:46] And the reality is there's a ton of great coaches

[00:08:48] And a ton of great trainers

[00:08:50] Some even better than me

[00:08:52] And most better than me

[00:08:54] Yeah. I still wanted that control

[00:08:56] So when you're in that entrepreneurial mindset

[00:08:58] And you have this vision

[00:09:00] At certain points you have to realize

[00:09:02] You have to let go of things

[00:09:04] And I just had this conversation

[00:09:06] With my wife the other day

[00:09:08] Because we're hiring for positions

[00:09:10] And she said to me

[00:09:12] I can't believe I've got to explain myself

[00:09:16] So many times over to this person

[00:09:18] And I said

[00:09:20] Just do this

[00:09:22] Expect only 80% out of them

[00:09:24] Because if they can do 80% of what you're doing

[00:09:26] They are going to help you move further along

[00:09:30] But if you expect them to do 100% of what you're doing

[00:09:34] Exactly the way you would do it

[00:09:36] They're not going to be with us very long

[00:09:38] And the reason why they won't be with us

[00:09:40] Is because they might also have that entrepreneur spirit

[00:09:42] That seed

[00:09:44] And if that's the case they could do it just as good as you were better

[00:09:46] Yeah. They're gone

[00:09:48] Everybody has a purpose

[00:09:50] And everybody has to fit together and work together

[00:09:52] I love it

[00:09:54] With the environment with content teams

[00:09:56] And people that

[00:09:58] They might be starting to create themselves

[00:10:00] And they start enjoying the process

[00:10:02] Maybe right?

[00:10:04] And they get into the editing side

[00:10:06] And then they realize that

[00:10:08] It's a lot of time suck

[00:10:10] Right? At the end of the day

[00:10:12] And they might be better doing something else

[00:10:14] Or they might be better at creating their relationships

[00:10:16] And evolving those things

[00:10:18] And start deleting

[00:10:20] You see a lot of it in the creator economy

[00:10:22] A lot of youtubers that they need to keep that content consistent

[00:10:23] And back end

[00:10:25] And that's the point where it's really challenging for them

[00:10:27] Because they've

[00:10:29] We always feel that we develop like

[00:10:31] Either our own system or our own voice

[00:10:33] And it can all be replicated

[00:10:35] And I think that has been adjuring in the last three years for us

[00:10:39] Where you know learning how to first cope with that understanding

[00:10:41] Be aware of it

[00:10:43] Maybe embrace it

[00:10:45] Because that means that we're growing

[00:10:47] And then developing the systems

[00:10:49] Right? Or the processes to do that

[00:10:51] And then we're going to do the processes for two or three products that we're currently executing on

[00:10:55] Right? We can extract what are we doing

[00:10:57] And putting it so we can

[00:10:59] Somebody else can take over

[00:11:01] And personally I think for me

[00:11:03] I don't know for you, for me

[00:11:05] It's like when I'm like over it

[00:11:07] I'm like

[00:11:09] I'm past my limit on my water cup

[00:11:11] That's it, my water is overflowing

[00:11:13] I feel like we need that

[00:11:15] And I'm learning to recognize

[00:11:17] Not to get to that point

[00:11:19] What will you say to people that are in that moment right now where it's like

[00:11:21] I feel like I still can do these things

[00:11:25] What are they missing out on?

[00:11:27] For me it was I'm missing out on having conversations

[00:11:29] I can grow the company faster

[00:11:31] So I'm like wow, that was a big pain

[00:11:33] If we don't grow then what are we doing this for

[00:11:35] So what will be your advice or how is your personal experience when you first started

[00:11:41] Letting you do this thing

[00:11:43] Yeah, I think that goes in phases

[00:11:45] You talk about

[00:11:47] You have these things that you want to do

[00:11:49] And you're developing these systems for the next project or the next service

[00:11:55] Or the next product that you're working on

[00:11:57] And you don't actually know what that system is

[00:12:01] And you don't really know what it's going to be

[00:12:03] So the first step is

[00:12:05] Let's just start somewhere

[00:12:07] Yeah, right, let's start building like

[00:12:09] What did I just do today for this

[00:12:11] And identify it and over time you'll refine it

[00:12:13] But every company I think goes through those growing pains

[00:12:17] You're going to put in a shit ton of hours

[00:12:19] I mean start up companies

[00:12:21] Plan on not sleeping

[00:12:23] Yeah, right

[00:12:25] And if you do sleep you're sleeping and dreaming about your work

[00:12:29] So you feel like you've gotten 24 hours of work every single day

[00:12:31] Because that's what you're doing

[00:12:33] But you have to go through that

[00:12:35] Because you find areas where you can make improvements

[00:12:39] And then as you get to a certain point and you go

[00:12:43] Alright, man I think I figured this thing out

[00:12:45] And you're realizing some of those other things are time sucks for you

[00:12:49] Whether it's an editor or it's someone who's doing graphic work for you

[00:12:53] Or it's responding to emails

[00:12:55] Or helping other customers

[00:12:57] Understand some of the low level things that are so simple to you

[00:13:01] But may not be to them

[00:13:03] I just hired an assistant

[00:13:05] And I'll tell you man

[00:13:07] Like I usually don't take super long showers

[00:13:11] Because I know that I've got a hurry up and get to the next thing

[00:13:13] And I was having this conversation with somebody the other day

[00:13:15] That I too also hold meetings

[00:13:19] Right? Like if I'm going from one thing to the next

[00:13:21] And I gotta jump in the shower and I gotta go take the kids

[00:13:23] And then I've gotta shave

[00:13:25] Or I gotta get ready to get dressed

[00:13:27] I might be unseen

[00:13:29] My camera's off

[00:13:31] Thank God it doesn't just pop on

[00:13:33] Right? And I'm running through these meetings

[00:13:35] And I might be popping in a shower

[00:13:37] I might be jumping in and getting my clothes on

[00:13:39] And I'm still in meetings

[00:13:41] And then it's the same thing late at night

[00:13:43] But because I have an assistant now

[00:13:45] It's just this

[00:13:47] Because it's been the couple of weeks for her to get up to speed

[00:13:51] On some of the systems that we have

[00:13:53] And how we operate our tools for software

[00:13:55] I was able to take a 10 minute shower

[00:13:57] And I realized

[00:13:59] Wow, I have new thoughts in my head

[00:14:01] Yeah

[00:14:03] And then that can be good

[00:14:05] And that can be bad

[00:14:07] Because if you have new thoughts it's like

[00:14:09] New idea, new product, new thing

[00:14:11] New inverter, yeah

[00:14:13] Right

[00:14:15] But the good part of about it is

[00:14:17] You can also identify some of the things that you're working on

[00:14:19] And how can you refine and get better in those areas

[00:14:21] So I don't know if that answered the question

[00:14:23] That you asked me it was a pretty long rant

[00:14:25] I think let me add here some of the real quick

[00:14:27] I think there's a good lesson in here

[00:14:31] Margin and we've talked about it in previous episodes

[00:14:33] We actually had I guess shared this story with us

[00:14:35] Which is the reason why books have margins on the edges

[00:14:39] Is because previously you know like centuries

[00:14:43] You know, I go

[00:14:45] The books were prenat or tablets

[00:14:47] The books were actually printed all the way till the edge of the book

[00:14:51] But then the rats would it like the edges

[00:14:53] And then when people would open the books

[00:14:55] They couldn't read what was there

[00:14:57] So like there was stuff missing

[00:14:59] So they created margins so when the rats would it at the book

[00:15:03] You can still read the whole thing

[00:15:07] So you know, the lesson goes to

[00:15:09] We need margins in our life

[00:15:11] To have you know

[00:15:13] We can eat at those margins if we need to

[00:15:15] We can write down on the edges

[00:15:17] We can have ideas we need that space

[00:15:19] To come up with new things

[00:15:21] And personally something that I realize is that

[00:15:23] When you're on that go go go

[00:15:25] You don't have that downtime, you don't create those margins

[00:15:27] You miss a lot of opportunities too

[00:15:29] So for example on the podcast

[00:15:31] I remember you know we finished the episode

[00:15:33] Oh yeah this was cool awesome

[00:15:35] Maybe I sit here for a minute like wow what a good episode

[00:15:37] And then I go on and do the next thing

[00:15:39] But I realize there's actually a lot of value

[00:15:43] On seating for a little bit

[00:15:45] And thinking okay why were the main points of this conversation that I just had

[00:15:49] Like this was absolutely amazing

[00:15:51] But what are the lessons that it took?

[00:15:53] Because I've been trying to go to

[00:15:55] The last episode 120 from our podcast

[00:15:57] And I'm like wow that is so cool

[00:15:59] That we had this person on the show

[00:16:01] But then I was like what the heck did we talk about

[00:16:03] You know, like I don't fully remember

[00:16:05] At least I don't have like one big

[00:16:07] Key takeaway that I can say

[00:16:09] This was the one thing that I learned from this person

[00:16:11] I have the feeling and the emotion

[00:16:13] With me of talking to that person

[00:16:15] How cool it was

[00:16:17] But I didn't put I didn't have the margin for me to sit down

[00:16:21] And you know process

[00:16:23] The information that we talk about

[00:16:25] And have that you know commit to my memory

[00:16:27] My long-term memory

[00:16:29] We have all the episodes on YouTube

[00:16:31] And you know

[00:16:33] Of course absolutely

[00:16:35] You know 400 hours of content

[00:16:37] Right? That's the other side

[00:16:39] But now I'm like being more intentional with it

[00:16:41] I'm like okay cool

[00:16:43] These conversations are incredible

[00:16:45] Why do I want to stick with me?

[00:16:47] Why do I want? Let me create something right now

[00:16:49] That I can publish later on

[00:16:51] And just move on to the next thing

[00:16:53] So to your point

[00:16:55] And I think the lesson here is

[00:16:57] How can we build margin within our lives

[00:16:59] Because you were going from one meeting to the other

[00:17:01] And I'm not saying it wasn't effective

[00:17:03] I'm sure it was to certain extent

[00:17:05] But now that you have downtime

[00:17:07] Maybe you have a meeting in your like

[00:17:09] You know what maybe this thing

[00:17:11] We can do it a little bit better

[00:17:13] We can improve this system

[00:17:15] In this other way

[00:17:17] So yeah, definitely super important to include those systems

[00:17:19] And in your life

[00:17:21] Once you have margins right? Cause now you do

[00:17:23] You've probably been in positions in your life

[00:17:25] Where you've experienced having margin

[00:17:27] How do you prevent

[00:17:29] From filling those margins back up

[00:17:31] Oh yeah, that's a good question

[00:17:33] I've been in that position where

[00:17:35] I'm able to build some margin in my week or in the day

[00:17:37] And then what ends up happening

[00:17:39] It's like I end up filling it up with more stuff

[00:17:41] Right?

[00:17:43] To things like my automatic mechanism

[00:17:45] Of like how I've been operating for so long

[00:17:47] Right? So that's what I mean

[00:17:49] You're comfortable space is being busy

[00:17:51] I don't know if busy is the thing

[00:17:53] But like doing the thing

[00:17:55] And I think it comes out

[00:17:57] This is one of the things I've been working with in my country

[00:17:59] It's like reframing like what that means to me

[00:18:01] Right?

[00:18:03] So how do you do it

[00:18:05] Yeah so I think

[00:18:07] It's inevitable

[00:18:09] Right? If you're a creator and a developer

[00:18:11] You're in the space of making new things happen

[00:18:13] Or having natural ideas

[00:18:15] Like you can't turn it off

[00:18:17] Right? This damn thing continues

[00:18:19] It doesn't stop

[00:18:21] Your new house is full of whiteboard walls

[00:18:23] And it's like, right?

[00:18:25] Sticky notes everywhere

[00:18:27] Beautiful mind

[00:18:29] I think it's inevitable

[00:18:31] And I think having the recognition

[00:18:33] And being aware of it

[00:18:35] Is the first step

[00:18:37] And the second point to that

[00:18:39] Is that's part of the evolution

[00:18:41] Right? So you started in a position where

[00:18:43] You're a startup

[00:18:45] You're an entrepreneur

[00:18:47] You're a solo act

[00:18:49] There's solopreneur, whatever you want to call it

[00:18:51] And you're working your way through this position of finding out

[00:18:55] What kind of business are you

[00:18:57] Right? Are you going to maintain that entrepreneurial spirit

[00:18:59] Where you're just going to be an entrepreneur

[00:19:01] And you're going to be a solopreneur

[00:19:03] You're going to have just your own coming

[00:19:05] You're the one running it

[00:19:07] And that's the extent

[00:19:09] To a corporation

[00:19:11] And if you're headed that direction

[00:19:13] You're going to head to be big

[00:19:15] You're always going to fill up

[00:19:17] And then you have to find

[00:19:19] A release valve

[00:19:21] You have to find somebody

[00:19:23] That can take over

[00:19:25] And you have to kind of plan it ahead of time

[00:19:27] Right? So know that

[00:19:29] Every week

[00:19:31] Here are the things that will eventually become low level items

[00:19:33] That'll be easy picking fruit

[00:19:35] For somebody else

[00:19:37] You hand that off to somebody else

[00:19:39] And you know that you're going to be hiring for that

[00:19:41] So that's kind of how I've

[00:19:43] Worked through it mentally

[00:19:45] I love that we have this cousin

[00:19:47] Victor

[00:19:49] And he's down in Miami

[00:19:51] He's an actor, he's done short films

[00:19:53] He's still doing the thing

[00:19:55] And he's working as a man of year now

[00:19:57] And one of the most popular

[00:19:59] Like bars, slash wine bars in Miami

[00:20:01] It's like three stories high

[00:20:03] And then recently he decided to pursue entrepreneurship

[00:20:05] Killer, Tress Litches, like Desserts

[00:20:07] Like gluten free, amazing for health

[00:20:09] And he's a very fit guy

[00:20:11] You see him in a cover of a magazine

[00:20:13] And he's like, I want those torsos

[00:20:15] And uh...

[00:20:17] I'm going to send them this

[00:20:19] Just this part

[00:20:21] And we were trying to be

[00:20:23] Requiring for a podcast just for his looks

[00:20:25] It doesn't need to talk, he just needs to sit there

[00:20:27] I'll clickbait

[00:20:29] But you know what's interesting is like

[00:20:31] Yes, they always spoke for like two hours

[00:20:33] So because we haven't kind of

[00:20:35] Caught up and I'm like, how's the business going?

[00:20:37] How you feeling?

[00:20:39] Are you sleeping right? Because he's in the start of my life

[00:20:41] He raised some money to build this little cart

[00:20:43] That they allow him to put in the restaurant

[00:20:45] He's cooking, he's like servicing clients

[00:20:47] He's hiring people to mend a little cart

[00:20:49] He's coming up with different products

[00:20:51] So people are asking for these things

[00:20:53] And we spent two hours talking about

[00:20:55] Specifically like

[00:20:57] How to prepare for the day

[00:20:59] That comes after

[00:21:01] 10-15 minutes that you might take to look at the calendar

[00:21:04] And the next day I'll be like

[00:21:05] Okay, these are my top priorities

[00:21:07] This is my creative energy where I feel better on creation mode

[00:21:11] This is where I handle things so me personally

[00:21:13] I feel a lot better handling calls in the afternoon

[00:21:17] Because I like having those conversations

[00:21:19] Right? I feel more creative in the morning

[00:21:21] Right? So it's like now is my personal battle

[00:21:25] How do I structure my day between...

[00:21:27] I'm just the opposite. My afternoon is my creative time

[00:21:29] Interesting. I will be on the call

[00:21:32] And then right after the workout is my last thing of the day

[00:21:35] Because it helps me kind of release

[00:21:37] And then I get home good to go to play with the kids

[00:21:40] A lot of people are like

[00:21:41] Hey, let me start my work in the morning

[00:21:43] So it's really interesting to start being aware of that

[00:21:46] Not following maybe trends and stuff

[00:21:48] That we see either on social or different things

[00:21:50] But understanding really

[00:21:52] Like what your body and your mind might need

[00:21:54] And that has been very interesting to me

[00:21:56] What are some of the habits maybe that you have

[00:21:58] On a daily basis to freaking kill the day

[00:22:01] My habits the past three weeks have been awful

[00:22:04] Like my assistant does everything

[00:22:07] Much easier than the way

[00:22:10] Yeah, higher than assistant guys

[00:22:12] That's a lesson

[00:22:13] Hey, that's... I love it

[00:22:15] I love it especially with family

[00:22:17] I get how that can be a little crazy

[00:22:19] I mean I think there's just a not so real image

[00:22:24] Of how things can be in social media right

[00:22:28] A lot of these people that do all these things

[00:22:31] You're like, well they don't have kids

[00:22:33] I saw a post the other day of this lady saying

[00:22:36] Like yeah, all this you know the bro

[00:22:38] Whatever sharing about their morning eyes

[00:22:42] Bath and sunlight and stuff

[00:22:43] And like I'm not saying is wrong

[00:22:45] But she's like

[00:22:47] But like the mom is the one taking the kids

[00:22:49] She's like I want the mom's routine

[00:22:50] I want to learn that thing

[00:22:51] They're the one doing busy

[00:22:53] Doing all these hard work

[00:22:54] And all that stuff

[00:22:55] And I was like interesting

[00:22:56] You know it's a different, again, different point of view

[00:22:58] But like we always talk

[00:22:59] There's a how for everybody

[00:23:01] Like there's no just one way to add up to 10

[00:23:05] Right? You can add up to 10 in many different ways

[00:23:08] And it's the same with you know finding

[00:23:10] Because the overall arc in topic right now is like

[00:23:13] How do we find our most productive self

[00:23:15] When it comes to entrepreneurship right?

[00:23:17] It's like well there's many different ways that people can achieve that

[00:23:20] Yeah, I think the biggest thing for me though

[00:23:22] Like three weeks have been shit

[00:23:24] But you also have to know that that's going to happen

[00:23:28] Right? You can't go through life thinking to yourself

[00:23:32] Every single day is going to be a perfect day

[00:23:35] And it's going to be exactly my routine

[00:23:37] You have to have some flexibility in your life

[00:23:41] Right? You have to go with the flow

[00:23:43] So because if you don't then

[00:23:45] That's going to be a stressor on you

[00:23:47] Yeah

[00:23:48] If you can't just

[00:23:49] Well my routine screwed now

[00:23:51] So now I'm pissed and I'm stressed out

[00:23:53] And yeah

[00:23:54] So for me my typical routine is early up in the morning

[00:23:59] 5am workout by 5.30

[00:24:01] I'm done within an hour, maybe an hour and a half

[00:24:05] Kids get ready to school

[00:24:07] Right? Because that's part of my day

[00:24:09] So it's you know you're cookin'

[00:24:11] Breakfast, makin' lunches

[00:24:13] Getting them off to school

[00:24:14] And I'm just running that quality time with them

[00:24:16] Because they want to talk about their day

[00:24:18] And then immediately I'm in the meetings

[00:24:20] Right after that

[00:24:21] So as soon as I'm into my meetings

[00:24:23] But I've got to get my workout in

[00:24:25] And getting my workout in

[00:24:27] Having my time for some mental clarity

[00:24:29] Meditating a little bit, stretching a little bit

[00:24:31] Those are key for me

[00:24:33] And then every evening

[00:24:35] Every single evening

[00:24:36] And this can be a completely different conversation

[00:24:39] But every single evening I pray and I meditate

[00:24:42] And I'm extremely faithful to God

[00:24:45] And I think that's had a huge impact on the way that I function

[00:24:49] The way that I operate because

[00:24:51] I know what's, or at least I know what to believe is there

[00:24:54] Right so that's...

[00:24:55] That keeps you grounded

[00:24:57] For sure

[00:24:58] Well now you have 10 minutes showers

[00:24:59] So you know what?

[00:25:00] I double up my shower time

[00:25:03] So let me shower it then

[00:25:04] Wow, talk about a good hour away in there

[00:25:07] Yeah, don't tell us your shower time

[00:25:08] Because we're both gonna be jealous

[00:25:10] I do, I have a Kindle

[00:25:12] I do my reading in the shower

[00:25:14] I bring in my Kindle and I just read it there

[00:25:16] I put up on the wall on the shower wall

[00:25:18] It's waterproof

[00:25:19] It's waterproof

[00:25:20] Just to hold it in there

[00:25:21] Just read it in there

[00:25:22] It's awesome

[00:25:23] I get both kids in there

[00:25:25] But yeah, I have no kids, I have no kids

[00:25:27] But you know, that's the thing I've emptied

[00:25:29] I want a transition topic seen here

[00:25:31] Is that okay? Do you have any other questions you want to add?

[00:25:33] No so many but you know

[00:25:35] I mean I just want to learn more about

[00:25:38] The boss ups and what you guys are doing in there

[00:25:40] Because I get...

[00:25:41] There's so much to cover in your story right?

[00:25:44] The business that you built before

[00:25:46] But now you are in a software company

[00:25:49] And I think that is fairly different

[00:25:51] You know, whether it's in the same industry

[00:25:53] It's fairly different

[00:25:54] What you're doing, what you used to do

[00:25:57] And I think you in a way you had to reinvent yourself

[00:26:00] And how do you market this?

[00:26:01] How do you sell this product?

[00:26:02] So share a little bit on what the product is first

[00:26:05] And then I'm curious to see you did before and after

[00:26:08] Like what were you doing when you first started

[00:26:10] Right and then how are you doing it?

[00:26:12] Like what are you doing right now?

[00:26:13] Yeah so

[00:26:15] Business is a health wellness and fitness management platform

[00:26:18] To help gym owners and fitness businesses like

[00:26:21] To really improve the way that they do business

[00:26:24] And help them make more money

[00:26:26] More importantly, we cut costs significantly

[00:26:29] Because what a lot of these business owners don't realize

[00:26:31] Is that they pay on the processing fees

[00:26:33] So they go through the process of going through a gateway

[00:26:36] Which is kind of hidden usually

[00:26:37] We don't hide that from them

[00:26:39] Then they go to a processor and then they charge a fee

[00:26:41] And then there's the kind of like the third party

[00:26:43] And they charge them additional on top of the interchange rates

[00:26:46] And you don't know the interchange rates

[00:26:47] Look at it, you'll understand it a little bit more

[00:26:49] Already right now listen to these

[00:26:50] Like go into their fun

[00:26:51] Like let me see what are the rates that they're taking away from you

[00:26:54] So we save on that

[00:26:56] And then we give you the business that you need

[00:26:58] So you can operate more efficiently

[00:27:00] Because most businesses, the last thing you want to be doing

[00:27:02] Is always be behind a computer

[00:27:04] If you can be with your customers

[00:27:06] And supporting what your vision is

[00:27:08] Supporting your goals

[00:27:10] The customers are the ones that are bringing them money

[00:27:12] So you have to take care of them

[00:27:13] Yeah

[00:27:14] But you know, to your point about like

[00:27:16] How did I transition into that?

[00:27:18] My oldest son right now is in college

[00:27:20] He's a second year student in college

[00:27:22] And he's concerned about like

[00:27:25] What is his next step?

[00:27:26] Right, what does he take for a course

[00:27:28] What does he plan for

[00:27:29] What college degree does he get

[00:27:31] Because this is now the rest of his life

[00:27:33] And I think a lot of us were probably at that point

[00:27:37] Where there's this

[00:27:39] What do I do?

[00:27:40] My life is about to happen

[00:27:42] And I have to have something picked

[00:27:44] And this is the career trajectory

[00:27:46] Yeah

[00:27:47] I still feel that way I'm 30

[00:27:48] So yeah, exactly

[00:27:49] Yeah, I'm still picking

[00:27:50] Yeah, I'm still picking

[00:27:52] But I remember going through college

[00:27:55] And I wanted something

[00:27:56] Which I didn't go down that path

[00:27:58] And I got a degree

[00:27:59] And then I pursued fitness

[00:28:01] That happened to be the degree that I was in

[00:28:04] And then as I kind of evolved

[00:28:06] I still had these like childhood ideas

[00:28:08] Of building like a rocket ship

[00:28:10] But then strapping this thing in my back

[00:28:12] And you have these creative moments

[00:28:14] And you go, well, I want to develop

[00:28:16] Software technology

[00:28:18] And I remember

[00:28:19] The phones didn't have apps on them

[00:28:21] And I was trying to develop something

[00:28:23] That could work on a phone

[00:28:25] Or on some kind of tablet device

[00:28:27] We didn't have the, we had texting

[00:28:29] But it was that QR

[00:28:30] Yeah

[00:28:31] You know, whatever you have to go through the letters

[00:28:33] And order to text

[00:28:34] So I was developing in that space

[00:28:37] Early lost a lot of money

[00:28:39] But learned a lot of hard lessons

[00:28:41] And then as I went through it

[00:28:43] Fitness was easy to sell

[00:28:45] It was easy to sell because one I really believe

[00:28:47] And I think everybody can benefit

[00:28:49] From having a coach or somebody in the fitness space

[00:28:51] Helping them get healthier and more fit

[00:28:53] And live a healthier lifestyle

[00:28:55] And when it comes to software

[00:28:57] It's a totally different ball game to sell

[00:28:59] Yeah

[00:29:00] Because even though I believe in my product

[00:29:03] And I believe in what we're doing

[00:29:05] And how we're building this thing

[00:29:06] And how it can help gym owners and fitness businesses

[00:29:09] It's a lot harder to sell

[00:29:12] Because somebody has to have a true pain point

[00:29:14] With their software

[00:29:15] And it has to be such a pain point

[00:29:17] That they go, oh yeah, I need that

[00:29:20] 80% of the population

[00:29:22] The pain point is I'm overweight, I'm obese

[00:29:24] So fitness is easy to sell

[00:29:26] Right? It's like, well let me give you the magic pill

[00:29:28] You're done, we're good

[00:29:30] Take this vitamin or drink this shake

[00:29:32] Or do this five minute routine

[00:29:34] Or watch Instagram for two seconds

[00:29:36] And see somebody else on there

[00:29:38] Follow their routine

[00:29:39] And sometimes those problems

[00:29:41] With software and the type of product that you guys are building

[00:29:43] They might not know that they have it

[00:29:45] Like you said, especially in cutting those costs

[00:29:48] That are hidden

[00:29:49] They don't show them for a reason

[00:29:51] And remember we worked on a project all back

[00:29:53] With it was like a wealth location

[00:29:55] And we're trying to integrate like this funnel promotion

[00:29:58] With their management system

[00:30:00] Which is one of the people that you guys are going after

[00:30:02] And it was a pain

[00:30:04] Because everything was closed

[00:30:05] We had to hire somebody

[00:30:06] To do like an API connection on the backend

[00:30:09] For the straight that we wanted to do

[00:30:11] Which eventually got them

[00:30:12] A ton of leads and like 300 booked appointments in two days

[00:30:16] Right? But it was like so complicated to deal with that

[00:30:19] And obviously you are as a business owner

[00:30:21] You're like in the midst of things

[00:30:22] I've managed studios before

[00:30:24] And you're like staff things

[00:30:26] And the members, members going through on the payments

[00:30:28] And you don't even think about the other things that can be holding you back

[00:30:32] Right?

[00:30:33] So this mood that operation happens

[00:30:35] With the support of your software

[00:30:36] Obviously your team and different things

[00:30:38] The faster you can move

[00:30:40] And I think like what you guys are doing for small businesses

[00:30:42] And especially in the fitness industry

[00:30:44] It's so incredible because I've been there

[00:30:46] I remember seeing it for the first time

[00:30:48] Like, man where was this when I was a man

[00:30:51] And you're like this would have been amazing

[00:30:53] Yeah

[00:30:54] You know I'm curious

[00:30:57] We've never always built software

[00:30:59] Not yet

[00:31:00] Not yet eventually maybe

[00:31:01] Who knows?

[00:31:02] Who knows

[00:31:03] But when we got into entrepreneurship

[00:31:06] Right?

[00:31:07] One of the gateways for us

[00:31:10] Was actually a software company

[00:31:12] Right?

[00:31:13] And the interesting thing is that they are a bootstrap

[00:31:16] Software company that they grew to be

[00:31:19] I think their value now at like a billion dollars

[00:31:21] Yeah big

[00:31:22] Yeah they're huge

[00:31:23] And I remember seeing their marketing

[00:31:26] And I absolutely loved it right?

[00:31:28] And for reference, they do direct response marketing

[00:31:30] Right?

[00:31:31] And I was like wow

[00:31:32] And in my mind again

[00:31:34] That my frame of reference was used that

[00:31:36] I thought that's how all software companies

[00:31:38] grew right?

[00:31:39] They had info products

[00:31:41] They helped people on stuff like that and then eventually

[00:31:43] They sell higher tickets, they sell their software

[00:31:45] But then I learned about the j-curve

[00:31:48] Right?

[00:31:49] Companies that have big investments

[00:31:51] Up front right?

[00:31:52] And they invest in lots of resources

[00:31:54] And then eventually you know

[00:31:56] Their sales teams start selling software

[00:31:58] And then you know

[00:31:59] They start reaching profitability

[00:32:00] And I was like wow

[00:32:01] That is very interesting

[00:32:03] So I'm curious on where you stand in there

[00:32:06] Right?

[00:32:07] Like are you have you guys have some investment

[00:32:09] And you have investment in investing some marketing

[00:32:12] And what not

[00:32:13] Are you guys bootstrapped?

[00:32:14] If your bootstrapped, what is your method forward

[00:32:16] You know getting the software out into market

[00:32:19] Yeah

[00:32:20] So first of all

[00:32:21] Anybody watching or listening to this

[00:32:23] We used you guys

[00:32:25] To help us develop our podcast

[00:32:27] And the vision on how we actually approached

[00:32:31] Podcasting because the first

[00:32:34] Vision that we had on this

[00:32:35] Or the first methodology

[00:32:37] Was just to have a podcast in the fitness space

[00:32:39] And it was that was kind of it

[00:32:41] Then talking with you guys

[00:32:43] It was all right well this is how you need to structure

[00:32:46] This is how you need to approach it

[00:32:48] And that gave us more authority in the space

[00:32:51] Quite honestly

[00:32:52] And we got customers from that

[00:32:55] Right?

[00:32:56] So that your plan of action on how you helped us grow

[00:33:00] That was one of the marketing channels that we use

[00:33:02] And I think there's a lot of value to that

[00:33:04] Because even the podcast that we do

[00:33:06] We take that content and then

[00:33:08] Do your guys this point right?

[00:33:10] That was probably it

[00:33:12] Here's so many things

[00:33:14] So you know it's helped us a ton

[00:33:17] When it comes to how we've grown

[00:33:20] I mean it was in the beginning

[00:33:22] It was bootstrapped

[00:33:23] I mean we were just my partner and I

[00:33:25] She was working on the code

[00:33:28] And I give them roadmaps

[00:33:30] And we talk through it

[00:33:31] And it was all our own personal investment

[00:33:35] Right?

[00:33:36] We didn't go out anywhere

[00:33:38] So the benefit I think from having

[00:33:40] From doing this on your own

[00:33:42] Is you don't have to report to a board

[00:33:45] If you have customers who have specific needs

[00:33:47] You can go help develop for that

[00:33:49] If it makes sense in your road map

[00:33:51] To get it done earlier than later

[00:33:53] And so then you catered to the client

[00:33:56] And then they want to refer you

[00:33:58] And that cycle happens

[00:34:00] The disadvantage is if you don't get investment up front

[00:34:04] Like big, big investment dollars

[00:34:06] Just to develop and deploy

[00:34:08] And then go get your marketing sales underway

[00:34:12] You end up in a position where your sales cycle is a little longer

[00:34:15] Right?

[00:34:16] The ability for you to get to a profit point

[00:34:18] Takes a little longer

[00:34:19] So we're finally at the point

[00:34:21] Where we are actually hiring sales team

[00:34:24] We have our marketing team in place

[00:34:26] And we started kind of slow last year intentionally

[00:34:29] And now we're growing

[00:34:31] And finally to my benefit

[00:34:33] I have someone that can help me out on some of these things

[00:34:35] That's amazing

[00:34:37] That's so good to hear

[00:34:39] And I want to thank you for executing

[00:34:41] On some of the things that on our side

[00:34:44] We've seen work with our own stuff

[00:34:47] So I'm very proud of that

[00:34:49] I'm going to go get some traction

[00:34:51] And thank you for sharing it with everybody

[00:34:53] So what's next?

[00:34:55] Where are you guys going?

[00:34:57] What's in North Star?

[00:34:59] What's focused for 2024?

[00:35:03] And do you have any advice for entrepreneurs that are hungry

[00:35:06] That they want to put their rocket ship in their back

[00:35:08] And kind of fly away into this world

[00:35:11] What are you guys doing?

[00:35:13] Yeah, so the first group of customers that we're targeting

[00:35:18] Is 24 hour access, personal trainers and small group studios

[00:35:22] Obviously we can support big gems

[00:35:25] But we want to target that group first

[00:35:27] Because we know that they need the most help

[00:35:29] And then beyond that

[00:35:31] Are getting into the medical space

[00:35:34] So we're already working in the medical and clinical space

[00:35:37] And we have some customers in that arena

[00:35:39] And I know that they need a lot of help

[00:35:41] A lot of the software is pretty legacy product

[00:35:43] So getting in there

[00:35:45] And helping through the process

[00:35:47] With making sure the hippocompliance is there

[00:35:50] And they can get their EMR records

[00:35:52] And everything gets pushed

[00:35:54] That's the other space

[00:35:55] And that's a huge space for us to really get into

[00:35:57] And we'll probably get into that in Q2 of 2024

[00:36:00] So good

[00:36:01] I just thought we actually had a conversation with a company

[00:36:04] Called Salah

[00:36:05] They're actually in the similar space

[00:36:08] They have a ton of soccer players and stuff

[00:36:10] For different projects that we're doing

[00:36:12] And I would love to maybe connect you guys

[00:36:15] Because I think there's some synergies there on the software

[00:36:17] And this is a cool thing about podcasting by the way

[00:36:19] For this listening

[00:36:20] You start finding and meeting all these amazing people

[00:36:22] And then connections happen and then opportunities come

[00:36:25] So you're seeing it happen live

[00:36:28] So I'm actually putting a to-do here for me to do that

[00:36:31] Because I think that's going to either help somebody

[00:36:36] But apart from that, I'm very excited that you guys are looking for

[00:36:39] Where the demand is

[00:36:41] Like you guys may be like wow

[00:36:43] Maybe somebody came that it's not in my market

[00:36:45] But they might have the same need

[00:36:47] We had an example with one of the calls that we join every morning

[00:36:49] It's like these guys are developing a nap for horses

[00:36:52] And this guy that came in and he does dog training

[00:36:55] And the guy does horse training

[00:36:58] So the framework of the application can work for dog training

[00:37:01] This guy has 36 million people on his email list

[00:37:04] Wow

[00:37:05] This business can change overnight if they partner together

[00:37:08] And obviously they're talking

[00:37:10] So be open to opportunities, be open to different conversations

[00:37:13] And create those margins so you can have 10 minute showers

[00:37:16] And conversations with people

[00:37:18] But I'm excited

[00:37:20] And be a tender kindle

[00:37:22] Very important

[00:37:24] There's a lot of learning right there

[00:37:26] I'm curious on you're going to tackle this

[00:37:30] You want to tackle this new market

[00:37:32] You already have an existing market that you've been going for

[00:37:35] You said the podcast has helped you build relationships

[00:37:38] I'm sure you acquire some clients

[00:37:41] What other channels are you guys using?

[00:37:43] You guys have a little marketing team now

[00:37:46] Sales are you guys doing Cocoa as well?

[00:37:49] You guys running ads?

[00:37:51] What other type of marketing channels are you guys using?

[00:37:55] Ads are starting late this month

[00:37:59] So the woman who knocked on your door and was going

[00:38:03] She's our director of marketing

[00:38:07] She handles everything marketing

[00:38:09] And ads will be starting later this month

[00:38:11] Most of our stuff is outbound

[00:38:13] But we do have an email list

[00:38:15] So we continue to warm those people up

[00:38:17] And pull them through the system

[00:38:19] And of course anytime you do

[00:38:21] Paid advertisement, you're going to get leads

[00:38:25] You're going to get people interested in your product

[00:38:27] They're going to build more awareness

[00:38:29] And the fact that we have now

[00:38:31] Over the past year

[00:38:33] Built some awareness about our product

[00:38:35] In a different light

[00:38:37] I mean this is any business

[00:38:39] It's really good at what you do

[00:38:41] But if you're not visible to anyone

[00:38:43] For them to see that you're good at what you do

[00:38:45] Then it's really hard for them to make

[00:38:47] An assessment on the fact that

[00:38:49] That's something they want

[00:38:51] So because you do have your window shoppers

[00:38:53] And they want to

[00:38:55] Like kick the tires a little bit

[00:38:57] So this past year was us

[00:38:59] Kind of building the foundation

[00:39:01] And building the body of the business

[00:39:03] So that way when people do

[00:39:05] Peer in through our windows

[00:39:07] And they get our website

[00:39:09] Or they look at what's on spot

[00:39:11] Or YouTube, they see that there's something there

[00:39:13] And they go okay well

[00:39:15] This might be real

[00:39:17] Trance increases

[00:39:19] Like the chances won't increase for the price

[00:39:21] Absolutely

[00:39:23] I love looking at new software

[00:39:25] Like I go on their website

[00:39:27] And be like oh this is cool and stuff

[00:39:29] But I mean more often than not

[00:39:31] The thing that it turns from trying to mount

[00:39:33] Is kind of like that lack of

[00:39:35] You know that I'm like

[00:39:37] I hood the who made this thing

[00:39:39] I don't know

[00:39:41] It could just be a setup

[00:39:43] But there's a lot of

[00:39:45] Software that I've tried that I've

[00:39:47] Like somebody I follow on twitter for a while

[00:39:49] And they are like oh we launch this software

[00:39:51] And it's within their expertise

[00:39:53] And I'm like oh

[00:39:55] Cool, like let me try it out

[00:39:57] And I run through the trials

[00:39:59] I pay maybe I mean therefore like two to three months

[00:40:01] You Sinned you know and then maybe

[00:40:03] As much as I should you know let me cancel this

[00:40:05] But the fact that they already

[00:40:07] Has some sort of authority

[00:40:09] Some image build in my head

[00:40:11] Definitely helped me

[00:40:13] 100% to you know

[00:40:15] Investing that software and it's same as

[00:40:17] Again that first software that we're talking about

[00:40:19] That we got kind of like

[00:40:21] Gateway to entrepreneurship

[00:40:23] Their first strategy was he

[00:40:25] I mean him one of their first strategies

[00:40:27] He launched a book

[00:40:29] And he authored a book on how to sell things online

[00:40:31] And I went I read a book and I was like

[00:40:35] Whoa this is absolutely amazing

[00:40:37] Then I started look you know I searched

[00:40:39] For the guy I saw him everywhere he had

[00:40:41] A huge online footprint

[00:40:43] Because he had been publishing for a very long time

[00:40:45] And when I got to the software

[00:40:47] I was like this is legit right

[00:40:49] Like somebody that is as exposed

[00:40:51] Like that you know somebody

[00:40:53] That is going to put their reputation on the line

[00:40:55] Right and be a thought leader

[00:40:57] Put himself out there

[00:40:59] Probably not going to sell you smoke

[00:41:01] Because if they do, guess what

[00:41:03] You're at the forefront of all the critics

[00:41:05] And all the negative reviews

[00:41:07] So I think you know

[00:41:09] Just talking about your stuff

[00:41:11] Being the thought leader publishing

[00:41:13] Just being in the you know the forefront of your company

[00:41:15] Is going to be

[00:41:17] It's incredible right? It just speaks

[00:41:19] Positive when people start researching

[00:41:21] And you get the window shoppers

[00:41:23] They're going to be like you know I'm willing to give them a shot

[00:41:25] The thing that I want to point out

[00:41:27] Is that the guy who is like

[00:41:29] Bitcon no

[00:41:31] Okay so it's about a guy

[00:41:33] And a couple guys actually

[00:41:35] And this guy is in jail now

[00:41:37] Going to jail for life

[00:41:39] But the Bitcoin frenzy

[00:41:41] Right? The frenzy of buying cryptocurrency

[00:41:43] And having value and people being able to get into this

[00:41:45] Yeah

[00:41:47] We talked a little earlier about the ETFs

[00:41:49] And Bitcoin having that available

[00:41:51] On the stock exchange

[00:41:53] But when he did this

[00:41:55] What he did was I know we're running out of time

[00:41:57] So I'll be right back for you

[00:41:59] So the authority

[00:42:01] And the awareness in the brand building

[00:42:03] Or putting your reputation on the line

[00:42:05] Yeah

[00:42:07] He and his partners what they did was

[00:42:09] They built this website

[00:42:11] They just ripped off everything

[00:42:13] From somebody else's website

[00:42:15] Copyed everything

[00:42:17] They went out and got somebody

[00:42:19] I mean they sold the dream

[00:42:21] Right? And not enough people

[00:42:23] They're selling the opportunity

[00:42:25] To get a token online

[00:42:27] To be able to use a credit card

[00:42:29] That is Bitcoin enabled

[00:42:31] Right? So you can have your Bitcoin credit card

[00:42:35] And pay for it and anything

[00:42:37] Right?

[00:42:39] Great idea

[00:42:41] There was a company out of Asia that was doing this

[00:42:43] And so they just copied everything

[00:42:45] Wow

[00:42:47] We're selling this idea that made a ton of money

[00:42:49] And when you went to the LinkedIn profile

[00:42:51] And the team just changed it to Harvard

[00:42:53] Change their logos

[00:42:55] Great graphic designers

[00:42:57] So you look at all this stuff

[00:42:59] And it's all just a big facade

[00:43:01] Right? So there are companies out there

[00:43:03] Like that to do things

[00:43:05] But they'll suffer their consequences

[00:43:07] I like to live in jail

[00:43:09] But for the customers they don't see that right

[00:43:13] That's like a lot of people

[00:43:15] That's a great example of

[00:43:17] Do your research if you want to buy something

[00:43:19] Like is the person creating content

[00:43:21] The company creating value will stuff

[00:43:23] Are they adding value to my life

[00:43:25] But Michael this has been an absolute pleasure

[00:43:27] Having you here in the studio

[00:43:29] I'm so happy that's going to be part two

[00:43:31] Part three

[00:43:33] Yeah, come away for a...

[00:43:35] Is there anything that you want to say before we head out?

[00:43:39] No man, I just appreciate you guys having me on

[00:43:41] And I'm looking forward to having you guys on

[00:43:43] Hopefully at some point

[00:43:45] Let's go

[00:43:47] Proof of coffee serendipity

[00:43:49] The same, the same

[00:43:51] More of parking lots serendipity

[00:43:53] That's scary

[00:43:55] For serendipity

[00:43:57] Of course it is okay

[00:43:59] We're very grateful guys

[00:44:01] Thank you so much for tuning into the content's profit podcast

[00:44:03] Go ahead and follow the show in your favorite podcasting platform

[00:44:05] And on social media at Bees Brosco

[00:44:07] That is Ryan and Michael here

[00:44:09] Help you move one step closer towards your goal

[00:44:11] Please don't forget to share this episode

[00:44:13] And...

[00:44:15] Five star review I've made it for...

[00:44:17] Five! That has only my hand

[00:44:19] Five star