The Importance Of Your Voice, Polarization, Media, and Leadership: Insights on Today’s Media & America's Future with Lou Palumbo

[00:00:00] Less is more. I encourage people to stop chasing the buck and chase the quality in your life. It's good You'll have ten million dollars and a heart attack. I'd rather have one million dollars in my health You follow what I'm saying? I want to have a successful business 100%

[00:00:14] But at the same time I was like I want the big business You know that it's making a lot a lot of money so I can have this grand lifestyle If you amass ten million dollars and you can't live on ten million dollars or something

[00:00:30] There's a lot of conversation now that this might not be the right environment for the new generation There's a lot of divisions. There's a lot of things, right? That's a very disheartening statement and observation just made

[00:00:40] Truth driven by the way. So what are we gonna do about it is the question How about we stop doing business the way we did and start reinstalling some credibility

[00:00:48] Institutions and a way of life that we once embraced people in this country need to learn how to relax Hear me? Stop being triggered. Take a deep breath Hey guys and welcome to content is profit today. We have a very special episode

[00:01:06] We brought in one of our customers here in the studio We've been helping produce his show for quite a while now and every time he comes into the studio

[00:01:14] He comes with incredible energy passion about his specific topic and you get to know this person in just one second But he has an incredible background Not only as a law enforcement officer

[00:01:26] But also as a business owner with one of the top elite security firms in the world and he has been present in very crazy events that you know led to his very unique point of view and How he now puts it out to the world unapologetically?

[00:01:45] So I'm very excited to show you guys this conversation that we had it is a little bit different than Then the regular show that we do But I think there's a lot of lessons in there and we try to aim it towards

[00:01:58] The content is profit message. So with that said, I hope you enjoy and See you soon AI like if you look at the entertainment industry recently The writers guild strike and then the seg strike deals a lot with the implementation of AI right artificial intelligence

[00:02:20] To create image and likeness voice and therefore eliminate the talent Yeah, so there's a lot of concern about AI and how it's going to intersect with our lives But you're right. There are a lot of things to be very candid with you. Yeah could be done more efficiently

[00:02:34] Yeah With artificial intelligence and you know if you really understand the real the best application of AI is in is in the operating room surgeries The exact precise manner in which they can carry out procedures is going to be elevated, you know

[00:02:52] I don't know if that will necessarily translate to the elimination of personnel Yeah, but I will tell you it's going to be a major aid in treating us See, you know the interesting thing about the culture and both you gentlemen here long enough to understand it

[00:03:04] We look at areas like technology and AI and Whatever it is social media and we figure out how to monetize it And then the expression is we piss caution to the wind and we go for the buck

[00:03:18] Even at the expense of the culture, which is what we've done. You're in a state right now DeSantis that passed the law you cannot be on social media Before you 16 that age should really be 18 to be very candid with you, but it's a step in the right direction

[00:03:32] Yeah, you know I became familiar with computers in 1972 in the spring I went to work for United Airlines and passenger service All they we were used to do is to generate information that would you know help the passenger inbound delays

[00:03:50] Outbound delays mechanicals weather, you know if you were going you come to me I could pull up through these Apollo computers tell you the weather now. We're talking about your personal life

[00:03:59] Who you dated who you didn't date? We don't like the way you dress your teeth are crooked We're pushing kids into suicide mode because there's also a failed parenting issue in here

[00:04:08] Which we can talk about if you want. Yeah, I mean guys you can see this thing these discussions take legs because there's a lot of Attachments and that's all part of what we're living today in the country And it's quite unfortunate because as I keep reminding you gentlemen

[00:04:24] Demographically you're gonna get this in the shorts. Yeah follow my generation has this their fingerprints all over this the younger generation We owe you guys we owe you an explanation We owe it to you to reinstall the reestablish the credibility in our institutions government the media

[00:04:42] science medicine the CDC Your academic environments now your judicial system, you know what's so interesting is that we brand Your generations X and Z and we're very very harsh on you You don't want to work and then well we've destroyed the credibility of every institution

[00:04:59] You needed to believe in out of starting with your birth So now you're gonna buy into my narrative good no I Well, this is first of all we're honored to have you here in the studio. You know, okay crazy now

[00:05:12] We obviously we met you through through Gary right the previous owner here in the studio And I said you guys are gonna get a kick out of you know

[00:05:20] Lou and it's been truly interesting to to see first your platform right your show that runs out of here in the studio and How unapologetically you are with your message, right? And we just started chatting and we just like organically started recording

[00:05:34] And this conversation can go a thousand different ways, right? You are a business owner You were past law enforcement in in New York now you're here in Florida and And you're very concerned of the future of this country, right?

[00:05:48] I'm where you know that we're both from Venezuela or immigrants in this country where you know to this day I think we're still in the best country in the world, right? You're also the people we want coming Yeah, we're legally by the way

[00:06:03] Can I be honest with you there are people coming into the country? Illegally that we want and we need you know the problem with the country is that we haven't developed a mechanism to help people assimilate

[00:06:14] You know was so fear driven at the minute we suggest something that's different We become threatened and all of a sudden communications start to break down But yeah, you know you need an immigration policy, but that problem

[00:06:27] That we're dealing with is that we are incapable of vetting people today, and I'll explain to you guys why Numbers of people coming across the border a Lack of assets to conduct these vetting processes by the way

[00:06:42] There are many countries that don't have data database databases like we have in the United States We just can't run your date of birth your social security and come up with a whole history or story about your life

[00:06:53] In addition they changed drivers license passports and birth certificates like you change your underwear Hopefully you guys doing it once a day But I joke but it could be that with that frequency So there's a lot of problems there in the unfortunate response

[00:07:07] That's necessary as a result of this administration's policy, which has actually put this country at grave risk Don't take my word listen to your FBI director listen to people in Homeland Security listen to Border patrol and customs immigration customs enforcement

[00:07:22] Everybody's on the same sheet of music here. We have a problem here Yeah, but the unfortunate part is there are people that need legitimate access to this country You know I simplify this because I just have this mentality about problem-solving

[00:07:35] Everybody coming into the country. I don't care where you come from Pluto Mars Mexico or Canada we want your DNA and we want your fingerprints So it'd be easier for us to account if you get involved in nefarious activity number one number two

[00:07:52] When a woman shows up at our border with two or three kids in tow If you think that's terrorist that them threat then we need to really have a sit-down Yeah, I'm not saying it's not possible, but the likelihood is diminished exponentially

[00:08:05] Yeah, you have to have a heart here also and what people don't understand is that Immigrants like ours traveled thousands of miles to get to this border Right from South American countries for example Central America. They leave everything they know including their families

[00:08:22] Don't be so narrow-minded in your thinking try to empathize with people the The irresponsible remissful and dangerous way that this immigration exercise has taken place during this at politic Presidential administration has put the country in harm's way

[00:08:38] It's also impeded our ability to help people that really need it You know I have bad news for everyone and I hope there's some level of discretion and Prudence Trump is gonna be the president

[00:08:52] I don't understand how he won't be because this poor guy and I'm not a fan of this man for a myriad of reasons His faculties are diminishing every day. That's father time You know you guys know how old I am 40 years ago. I was a different animal

[00:09:07] I'm not saying my mental acuity change, but your lifestyle changes become more sedentary and yeah There's a lot of a lot of adjustments that you make mentally and emotionally and you know The bottom line is he's gonna be putting people out of this country and massive numbers

[00:09:21] Including people that should stay and be allowed to stay now. I hope they're judicious in that exercise because as I said You have a jolt children with their parents here their mom in particular You let him stay kids that come to the border by themselves

[00:09:37] How do you turn these children away? Let me see you're gonna deport them to where and to who yeah You know so you can make this big blanket statement, but you have to be judicious in your practice. That's what it comes down to

[00:09:47] Yeah, so Lou obviously, you know a lot of the listeners here are business owners right the people that my You know that they might have a job right now and they're looking for Solution or extra income outside, you know for different factors in the environment, right and

[00:10:03] You know when we started our business was to find a better opportunity and grow and you know we have all these dreams right in part of why we came to this country and To for the longest time, I don't think we were

[00:10:18] Conscious or aware of external factors of the environment, you know politically or all the things right and we We saw it in smaller environments like we will be part of a mastermind

[00:10:28] No, we will go travel to an event and the people that we met there and like that environment created these conditions for us to thrive in different situations, right now if you go 10,000 feet above right and you see the whole country environment, right?

[00:10:44] There's a lot of conversation now that this might not be the right environment for the new generation They might there's a lot of divisions a lot of things right and even if you're focused on your business

[00:10:54] This was never a question for us because we come from Venezuela unlike I want to stop you with this statement because just met you made a very interesting statement This might not be the environment Right for this might not be the environment for young people

[00:11:08] It's incumbent upon my generation to make it the environment for you see that's all part of the conversation Yes, so I know where all of the flaws Flies in the ointment are and I hear what you're saying the observations are correct

[00:11:21] We need to create an environment with is more opportunity. We need to create an environment. We have incentive That's what the big people about folks. That's what parenting is about That's what responsible management and responsible government is about that's a very disheartening statement and observation

[00:11:37] Just made truth driven by the way. So what are we gonna do about it is the question? Mm-hmm. How about we stop doing business the way we did and start reinstalling some credibility?

[00:11:48] Institutions and a way of life that we once embraced. Yeah, you know not a complicated solution here folks. Yeah, so for Business owners right and you know, you have this small business owners. We just talking about like California or even here for like racing their their

[00:12:05] Minimum wage we have a lot of friends here that are small business owners, right? They're very close to a chain of coffee shops and done shops and they cannot keep employees today

[00:12:14] Right like it's really challenging for the business owner let alone to be worrying about things like content, right? is Where the day-to-day has so much friction, right to get it going so for the Business owner that might be out there looking for advice

[00:12:32] Because they need more sales through the door because they need more customers through the door I think is a I personally think it's a principle things where it's like it goes way deeper than that, right?

[00:12:41] To the fact that how can we have the basis covered to have that peace of mind? To move our dreams and our things forward, right? Whether that's your generation or my generation What do you see as business owners? We can do today to

[00:12:57] To set that stage right for the for the years to come because I I jump on the call with my parents in Venezuela often and sometimes I get like really I

[00:13:09] Don't want I almost like want to hang up on them because they're so in the news of like the noise of what's happening here What's happening there? Like these two political parties like arguing and like have we been lied for 50 years?

[00:13:22] And I'm like man like I have my two young kids that I need to feed this week, right? Like I'm not I need to focus on today and my environment, but if that environment is not set

[00:13:34] It's really challenging right like we start climbing it feels like an uphill battle with like minimum wage raising more Maybe some friction from the government people moving maybe now you're considering moving states if you're in in a different state

[00:13:50] That's a charge for the family. Am I gonna separate my family and we leave that right like we came from Caracas, so What might be some advice from you to that business owner that might have that in the background and he seems like it's growing

[00:14:04] So I'm gonna answer that question for you There's there's an expression in life. It says less is more Everybody wants to grow and grow and grow and let me tell you a little secret as everything grows Everything becomes exponentially more difficult to manage. You have one studio, right?

[00:14:21] You guys are running the show. It's mechanically easy get a second third and fourth and start to understand What's involved in running those shows including personnel supervision? Oversight pick the word I personally like less is more. I own a private security group. We're very boutique

[00:14:38] I don't solicit business People come to me that allows me to manage it on my terms. It also allows me to be active you follow You know, I use an interesting analogy

[00:14:50] About a mom and pop shop in the United States where they make shoes, right? They make great shoes a little store All of a sudden a guy like me walks. I said, you know what? Listen, you're doing great here

[00:15:01] Why don't you let me help you branch out and develop? We're gonna capitalize you I'm gonna put a store in Chicago that kicks off not too bad. You can manage two stores

[00:15:09] Next thing you got three stores four stores. He start hiring people you start depending on people to maintain the standard you established That's where you go down the toilet less is more. I encourage people to stop chasing the buck

[00:15:23] Right and chase the quality in your life, you know, it's good You'll have ten million dollars and a heart attack. I'd rather have one million dollars in my health You follow what I'm saying and everybody out there in this country is preoccupied with chasing the almighty dollar

[00:15:38] I said to you gentlemen earlier, you know the minute we look at something that we can monetize We piss caution to the wind and we go for the green and that's the really the root of the problem in the country

[00:15:48] This country has a price tag, you know everything so my recommendation one thing is Always be involved in a business where you can manage it number one that lends itself to being less And if you're going to grow before you start to embark upon that growth

[00:16:06] You better get that support mechanism in place because don't open a store and then start looking for people Yeah, that reminds me of two things one is a fable I think it's a fable or some sort of story which is

[00:16:21] Somebody here from America goes into small town for a vacation, right? And he sees the way of life of those people in their slow pace they wake up in the morning

[00:16:31] They go out on their boat they fish and the guys like wow, this is absolutely amazing. I love it I can make a business out of this. I can you know buy a bigger boat get more fish Export the fish, you know build a conglomerate

[00:16:47] 20 30 years have a massive Business and then retired and come back to one of these small towns and have that slow way of living Right, and I always thought it was pretty interesting because like you said right now is like

[00:17:02] You can't less is more but then he already had a ride in front of him Which I feel a lot of people here have it right they have that less is more but it also There's this culture right now social media one of the first, you know

[00:17:18] Indicatives right there of pushing people to one more more more right like a bigger way of living a More hectic way of living, you know the ultra million dollar businesses and You know a few years ago. I was I want to have a successful business 100%

[00:17:38] But at the same time I was like I wanted a big business, you know That is making a lot a lot of money so I can have this grand lifestyle But you see there's a question I ask you how much do you need?

[00:17:49] That is the thing. I think a lot of people don't really ask Buffett who's quite wealthy as you guys know he made a point of you know addressing that statement I just how much do you really need? I mean do you need?

[00:18:02] $300 billion you're like if you can't make it I mean, I don't want to start throwing numbers around but yeah If you amass $10 million and you can't live on $10 million or something wrong with you

[00:18:13] Chasing all these things you can't take with you. Let me tell you a little secret. I've never seen a brings truck follow a Hearst You hear me? I'm like what is that expression? A brings truck carries large amounts of money. Okay, so

[00:18:26] When when you die all your money isn't in a brings truck following you It's called a brings truck with all your money following the Hearst when they're burying you Whatever you die with dies with you here

[00:18:36] You know the question I ask you is that if I said to you you could have Ten more years of your life if you cut your income in half what would be your choice ten years with your children

[00:18:46] You hear what I'm saying? Yeah, look, you know the important part of Talking it's the beginning of a discussion where people exchange ideas really and you know everybody has the right

[00:18:58] This is what someone about this country to pursue their dreams regardless of what they translate to my recommendation Is pull your horns in a little bit here folks and I live it. I'll be candid with you and

[00:19:10] I embrace less is more I went to Europe for the first time to work around 1980 and I think I bumped into that Europeans had more than we did less is more We are preoccupied with flat screen TVs generations of cell phones what car you're driving

[00:19:24] And all this other crap that at the end of the day doesn't amount to munch You've got to have a quality of life, but you have to understand the things in life that are important

[00:19:33] Right they always say your family, but your health your peace of mind having calm in your life You can't even put a price tag on them. I'm looking at people You know, they're so stress-ridden with all their money. They have no quality of life

[00:19:46] But these are choices which makes this country so wonderful you get to make those choices individually as far as business owners I would say you better plan before you expand We're looking at companies in California right now with this the advent of this $20 an hour minimum wage

[00:20:03] There's one fast food establishment there. I wish I'd written it down. They had 17 stores They just closed. Oh, yeah, you can't afford to make the payroll guys Go take a look at the cost of a big Mac today was just in the news. It's more than doubled

[00:20:17] You know, you're killing a demographic that's going to spend their money It's like you got it coming at you both ways I'm shelling out more money to pay the employee and I'm gonna have less customer base because they can't afford to consume the product

[00:20:29] Which ties into this economy and business, you know, I often question who's running this place the village idiot You know, these are not complicated concepts. Yeah, you know, that's the reality of it. Yeah So on that on that topic, right? There's

[00:20:43] Also, it seems to be a lot more ideas flying around everybody today has an opinion, right everybody today might think that they might have a platform with social media, right and It it's interesting to navigate those conversations, right? So as a consumer you get exposed

[00:21:02] to so many messages going in In so many directions, right? And you know, I think on our case We're very fortunate that we had a very strong family education, right? Like we have, you know, our Both of our parents were present. We were with them

[00:21:19] They were always very vocal about their beliefs what they think like, you know, we were race Catholic We're not practicing Catholicism right now But I think we have a really solid direction of like who we are and and the things that we believe in, right?

[00:21:32] but I think today with that much information for a young mind like you said You say you think they should be 18 before they can access social media, right? Even even at 18, I think is is is a lot, right? So

[00:21:46] You have a show where you tell your truth and you're very open about it And you're very you look for different opinions and like how can we establish that conversation?

[00:21:56] Especially when there's so many divisions, right? And as a marketing tactic, you see this market is going to the polarizing side the fear base fear base messaging because that drives more attention hence they think that translate into more and better business, right so as a

[00:22:16] consumer or as somebody that puts a message out there, what would you recommend to people to Start maybe stop the division. I think there's always gonna be some kind of division But like how do we how do we how are we civil with the messaging right?

[00:22:31] Because I have no issue communicating with somebody with a different religion different thought like just yesterday We recorded a prototype show that we've been talking about it with our cousin Where we go through social media videos and we laugh about funny things

[00:22:44] But some people might think that us laughing about certain thing that was funny because we have a story maybe growing up might seem offensive Right and then all of a sudden that person gets canceled There's a lot of fear on that especially for business owners, too

[00:22:59] That might want to promote their product or it might want to promote their message And that might change their life because they have a small business less is more Maybe customers come in and buy their product, right? So how do we how are we controlling the messaging?

[00:23:11] How do we tackle that issue especially in today's day and age? Well, here's here's the problem in today's day and age The media is creating creating your narrative and your optic And they're so hell-bent on focusing on their wages that they put the country down the river

[00:23:29] You see the reason was so divided the reason is so much division the reason is so much Polarization is because the media has have decided to become extensions of your political parties and instead of objectivity and truth They're selling agenda and agenda pits us

[00:23:45] The media is at the root cause of the division in this country not your elected officials Right. The media is so powerful here that they can stifle the message of government Who puts out the message of government not government?

[00:23:59] You can have all the spokespersons you want if the media doesn't want to pick it up and run with it You just take a look at what's going on right now at this border The only media outlet that covers the activity at the border is Fox

[00:24:11] MSNBC and CNN don't deploy journalists to cover the border. What's going on in Hukumba? Send you see what went on through the thousand mile border of Texas Or what I call unmonitored sectors of the kind of the of the border which when I don't guys

[00:24:28] Let me tell you this is a very great problem with dealing with But the first thing is we need to instill some form of oversight with our media And you have to be careful that you don't intersect with the First Amendment

[00:24:39] You know the First Amendment doesn't allow you to run into a movie theater and yell fire The First Amendment shouldn't allow you to pit with knowing knowingly promote lies and misinformation to drive a political agenda What what what's going on here?

[00:24:57] You know and no one seems to have the chops to go up and challenge them I don't mind so I talk about it all the time. I look at this guy's Sean Hannity $45 million a year you think he cares what he says

[00:25:09] All he wants to do is keep his viewers his sponsors, right? And his salary and here's the deal. It's not even That what he's saying isn't accurate or true in life. You learn it's not what you say But how you say it?

[00:25:24] You know and that we've just abandoned all of our standards in journalism today And that's the root of this problem complicated I would say just Further exacerbated by the fact that you know, we have people looking for messages

[00:25:42] And we're exploiting their thirst for information and you're feeding how about you just feed them the truth How about you feed them solutions? How about you start to tell people guys relax? Okay, we're different. When do you ever hear the media say that?

[00:25:55] When do you hear the government say that guys? Listen to me understand America You have 194 countries in this country at least You gentlemen don't notice but I ran the united nations world peace summit celebrating their 50th anniversary at the un and the wolder pastoria

[00:26:12] I had 194 religious leaders in the delegations The message should be it's okay. We're different what you have to do is be mindful that you can't allow your lifestyle Your politics any number of choices that you make to

[00:26:28] Intersect with or impact negatively another person. I gotta be honest with you. I don't care about transgender people being here I don't have an issue with it. I don't want anyone talking to my children by the way Straight gay transgender tall fat short. I don't really care

[00:26:46] It's my job the parent And if they're remissful then we have an institution child services that will come in and Exercise some oversight, but nobody should be talking to children at four years old

[00:26:58] We're trying to teach you the color of crayons about your sexuality and planting these seeds Yeah, you know my thing is you have to let people live And you have to create a lane for everyone But we don't have these conversations in the country

[00:27:12] Everything's about banging heads and why we can't get along they remind us every day Our differences and why we can't get along I get bad news for the jews and the muslims and the palestinians or whomever

[00:27:22] We're all gonna be here. Why don't you figure out how we're gonna get along folks Why don't you learn and embrace this term called compromise? You know and as far as our government our government's gonna rye here

[00:27:31] We don't know whether we support the israelis. We don't support the israelis Look, i'm concerned about all innocent people. I don't care where you're from and I've traveled this world What people don't know and understand is that

[00:27:43] The people of a particular country are not indicative of the government venice will as an example of it So is russia. So is china So is the united states most people here just trying to get through the day

[00:27:53] Take care of your kids feed clothing educate them. You really give a shit about the rest of this crazy Oh, no, you just want to take care of your family. They're the same way in russia Putin is not indigative of the people of russia neither is g

[00:28:06] Neither is our president by the way Believe me, this is a conservative country. You know and I use terms like complacent Indifferent distracted to describe americans today and why they're not more proactive in implementing change

[00:28:20] We're hoping you're gonna go to the polls and vote. So we have a little course correction I'm not anti-democrat my favorite president of all times. I've spoken about it was john f kennedy Guy was inspirational He galvanized this country

[00:28:33] The last guy before him I should say after him was ronald reagan You know everybody in between The messaging is wrong. You got to calm this country down But I want to tell you something else guys and I've spoken about this in my podcasts

[00:28:48] The population we have no idea what the population as country is just so you understand by the way We have no idea how many guns are in our country. By the way, we have no idea

[00:28:56] How many people illegally cross that border in the past three and a half years That's something you know how I can be comfortably say that A lot of people don't comply with the census the united states government says The census was three hundred and thirty five million

[00:29:12] Well, I'm gonna guarantee if we take the 10 factor of people that didn't comply That's another 33 million add that number now. You're over 360 370 right guys Now I got chuck schumer volunteering the fact that we have between 11 and 15 million illegals here

[00:29:26] We want to give amnesty and let them vote. They're not in the census We're this past three and a half years We have people who have encounters at the southern border over seven million Right, we have gotaways pushing two million and then guys pay attention

[00:29:43] We have unmonitored sectors of our border And I haven't even brought up the fact that the largest number of people have violated or immigration laws Where people have overstayed their visas

[00:29:52] You don't hear that number today given to you do you how about the northern border and the number at the northern border is increasing every day So we don't know how many people here. We don't know how many guns are here

[00:30:02] We don't know how many people cross the border and it's incumbent upon government To try to I would say manage this problem responsibly I go back and say to you and just so you guys know, I mean the FBI said my fingerprints for more than 50 years

[00:30:17] They have my dna now as a result of 9 11 I don't want by my body parts found And and and you not be able to identify it's me So my family has resolution many of us almost all of us in law enforcement across that threshold

[00:30:30] I'm not asking to do anything. I haven't done. Yeah, you know So I wrote here the consequence of misinformation, right? Uh, you're living it Exactly and division hatred polarization Yeah, and I think that goes

[00:30:46] We love we love frameworks and principles, right? And I think there's a there's a lesson in everything That that we encounter even if it might just seem like a conversation that it's outside of business

[00:30:59] But there's always lessons that we can bring in here. So as we wrap up, I mean this has been enlightening I love your message and Especially because he hits it hits close to home because we lived it like we

[00:31:13] We live this division and the consequence and we had to leave our home Because of it in inside of our own home. Our grandmother was a big chavis, you know uh supporter supporter and

[00:31:29] The rest of the family was not and we were living in the same house and I wrote here Embracing compromise and how do we get there? Right and inside of our house We had these rules where the rule was we don't talk politics, right?

[00:31:42] And that instead of our house, he made it liveable But that's not the solution you have to you have to tell people It's okay. We don't we're not of the same opinion, but you have to maintain your civility and respect

[00:31:54] You see you can't avoid the fact that we're not going to agree What we've lost today is civility and respect in our conversations your grandmother doesn't have to I see I warn everybody never invalidate the people the feelings of people that don't agree with you Correct

[00:32:09] You see my point But you should not have to avoid the politics you have to kind of pursue the truth You have to temper the discussion. So so here's the second part to this right like so what that led to was our dad

[00:32:20] Not talking to her grandma for four years inside inside of the same house. Is that his mother? Is that my mom's mother? It's a mother-in-law mother-in-law okay for years To the point that in the same room they would not speak to each other

[00:32:32] And it took a big event in our household where you know me being a crazy young idiot I grab a car with no permit and drove it and crashed with seven others

[00:32:43] Everything what everybody was okay. No, no, no nothing but obviously big and he that event that was massive caused them to talk again So, you know if you extrapolate this Do we really need such a like a big what?

[00:32:59] What big event should happen to then people in america start having these conversations and going back to being Rational human beings and respecting each other right? I hope we don't need a big event, right?

[00:33:11] That was dramatic for the family in in in that moment. It was traumatic for me But at the end of the day on the other side Family came became closer, right? Do we need a big dramatic event right like for a lot of business owners in their

[00:33:25] Journey of entrepreneurship There's often something like that that happens that triggers change Well what what the country needs unfortunately is a dramatic event Sadly along the lines of like 9 11 that will draw the country to make them understand. We have a problem here number one and then

[00:33:46] What we need for people to do is to try to embrace the truth as to how we got here See I ask a very simple question regarding this immigration issue and that's what poses the greatest threat to our national security

[00:33:57] With not only the fact that we have people we don't want in the country But fentanyl and any number of other activities that are going on You know You know the the problem in the country is the leadership is wrong You know, there's no there's no

[00:34:14] Art to polarizing and making people hate each other. We have two presidents right now one guy running and the other guy Although I will tell you i'm listening to donald trump's rhetoric temper He's not as insulting. He's not as aggressive. He's not as um

[00:34:30] Antagonistic in his speech and his critical in people I think they say you can't teach an old dog new tricks. Maybe we did You know and as far as biden goes This is shameful what he's done to our country in many aspects

[00:34:44] I don't care if you're a republic and a democra. I'm not i'm neither one. I'm a teller of the truth I'm looking at it and i'm living it every day But we need to start to change the message Sadly to go to your question

[00:34:58] I think a cataclysmic or catastrophic occurrence in this country Would jar people and bring them back to what's important and that's our preservation You know, I tell you when I was I was in new york on 9 11 and for about a month or two after that

[00:35:12] The tone of the city just dialed way down and people were much more tolerant of one another Much more respectful much more considerate much more accommodating and then of course we reverted back to our old ways That's that's really the truth. I witnessed it and I lived it

[00:35:27] You know, I'm the same every day. I talk to everybody like a lady or gentleman until you give me a reason not to I have nothing to prove with anyone

[00:35:33] I'm trying to get people on the playing field of understanding the importance of peace and calm in your life The government should try to sell that message

[00:35:41] Maybe it's stop holding on to some of these extreme beliefs as much as you do and I keep telling people stop holding on too tight This is a fleeting. This is a fleeting experience life. It's the snap of your fingers sometimes the wink of your eye

[00:35:54] But we we need leadership. You need discussion You know, all of these conversations intersect with the way the country is being run today Tragically that was so divided that was suggesting that we have another 9 11 style event to course correct the country. Maybe if we had mass casualties

[00:36:12] You see my point? That's what happened on 9 11. It pulled the country together interestingly enough and for people on the west coast it was difficult for them To empathize or to envision exactly what happened in new york. I was there. It's my home

[00:36:27] I was there on broadway and 44th street. I was at the trade center by one o'clock in the afternoon trying to help people It was quite oh it was quite an enlightening experience

[00:36:37] And you know what it does it puts things in perspective for you the government's supposed to do that You know, I don't understand why leadership is so difficult. Not difficult for me Honestly, I lead people every day leave my people everybody my family

[00:36:51] I guide people through crisis calmly. I never get upset. I never get Crazy, I'm gonna tell you a secret guys If you bump into a problem and you get not so you stay calm the result is the same Learn how to manage the stimulation. Don't be triggered

[00:37:06] It's a lot to learn about life being not being triggered not giving people power Right? We give we give the enemy or I hate to even use that term We we give people an opposition of us power because we allow them to affect our lives

[00:37:20] What do you care what people think of people say do what you know is right stop worrying about this popularity contest A lot of life's lessons to be candid with you need to intersect with government in their message

[00:37:32] They've got a huge responsibility today, but I go back and tell you this also We have 100 senators and 435 house of representatives members that are stealing a steering country of about 400 million That's how many people I think we have you we're embarking on that

[00:37:47] I say it comfortably and conservatively and I can give you an accounting as to how I watch the population growth It would be nice if these guys all got on the same sheet of music We didn't even do it after the covid virus guys

[00:37:58] Will you were you gentlemen here for the virus in 2020? Yeah, that changed our entire life. Okay well, here's what happened though instead of us putting down the sword correct and Saying listen, you know, we have a crisis in the country. Let's put the politics aside

[00:38:13] Now this is what we decided to do We politicize the virus then we weaponized it to go after a presidential administration Distancing masks. This is right. This is wrong Guys, this is this is failed leadership what we're living today

[00:38:28] I don't know if there's another John Kennedy or another Ronald Reagan and the wings I certainly hope there is But what happened during covid is a prime example. We had a catastrophe in this country. We couldn't pull it together

[00:38:42] You know, that's all there was to it and I lived in new york city at the time and And it was dark. I mean i've never seen my city dark where it was dark at night There was no lights on there were no people. There were no vehicles

[00:38:55] It was almost surreal like a hollywood movie But the message just got accompanied from the government And and reinforce with people you got to get past these hurdles of difference I don't need everybody to be in alignment with me. My attitude is very simple

[00:39:09] We can argue all day long. Don't get threatening Because that will bring out a different attribute that I have I'm I listen to everyone, you know, I tell you something else

[00:39:18] I tell people repeatedly my favorite people in the world are people smarter than I am. That's who I learned from Try to latch on to that. You'll be less threatened by people's ideas You know all these problems that we're having today

[00:39:31] Two things exist. They're self inflicted and they're fixable. I make a very bold statement I could run this government with my eyes closed People say what would you do first? I'd have one set of rules for everybody

[00:39:43] I don't care about what your political party is you cross the particular boundary You've got to have accountability. We don't have it. We have a lot of excuses why your bad behavior was okay You have to establish boundaries. You have to establish Accountability and then consequences

[00:39:58] That's what this is about But one set of rules that would pull it pull in to alignment all these knuckleheads in washington that poses your representatives and our go on our presidents We had a president commit perjury over oral copulation guys, you know, that will copulation is right

[00:40:16] Sitting in the west wing of the white house Without consequence you find him. He should have been removed. He committed a felony You know, I don't know what went on with barack obama bombing, you know and killing civilians I don't think that was of the same

[00:40:32] Magnitude of problem, but there was no accountability. No question about it that we have donald trump He paid hush money to summit it We can't get a straight story on and we found come to learn that it's not against the law to pay hush money

[00:40:44] And a whole lot of people are doing it that a very high profile and because someone makes an allegation Doesn't mean it's true. See something else. It's happened in the culture We've stepped away from due process

[00:40:56] You know, we just witnessed them weaponized the judicial system whether they like it or not. I'm not a trump fan I'd like him to have more dignity. I'd like him to be more thoughtful

[00:41:06] I'd like him to think before he said something to understand what it translates to but i am independent of that You just listen to the rhetoric of the people that were running for office at the time that we're running The agenda was there

[00:41:19] Okay, and I got bad news for everybody if you think donald trump's the only guy gets creative in business Boy, are you wrong? But we prosecuted an individual in search of a crime

[00:41:30] Normally I do the investigation and come to the da. We indict and we prosecute you based on a crime that we know exists That's not what happened It's not because i'm not saying it because i'm a republic i'm a donald trump fan

[00:41:41] This is dangerous and it intersects with the beginning of this conversation about the credibility of our institutions Yeah, you know these topics they go off into tangents and they all back come back in the intersect

[00:41:52] About the future of this country in the future of our young people you guys are Entitled something to better them. We're giving you all the young people are you know, I tell the people are involved with our production I want to go to universities

[00:42:05] I don't care which one it is. I'm first thing I want to say is I owe you an apology For destabilizing this country the way we have

[00:42:11] And destroying the credibility of every institution you need to believe in and guys there's some other things you need to learn in life You need to maintain your civility your decency your self-respect. It's okay. We're not the same

[00:42:24] Where you ever told that already minded about every day as I said earlier in this Broadcast is how different we are why we can't get along I like things that are different, but i'm a different person also

[00:42:36] I was a great traveler because everywhere I went all I wanted to do was learn From the people in that environment because we're all products of our environment. You guys know my environment You know what Italian doozy bots means a little crazy makes you a little crazy

[00:42:49] A little doozy bots And that's how I learned so much about life. You gotta let people live here Which is also how I opened up a lot of what I was saying today Stop holding on so tight relax start having some civil conversations

[00:43:02] And business if you think you want see you guys don't understand something You have a built-in mechanism for you guys to grow But it means you won't be able to hold hands in this office one day

[00:43:11] If you go to another studio, you've got to go to one and you've got to go to one now you alluded to a cousin Depending on the nature of that relationship and how trustworthy that creates a scenario

[00:43:22] For another owner in a third studio. There's nothing like having an owner in the business I told you guys earlier when you branch out the guy that had the pop mom and pop shoe store in brooklyn

[00:43:34] Right. He's now opened up in la and in chicago in boston. The owner's not running it You're relying on a manager that goes back to something about incentivizing the people that work for you

[00:43:44] Give them a piece of the pie. You don't have to give them a gigantic piece But give them incentive. I had a friend of mine in new york and I know we're gone past what you're talking about here

[00:43:53] But he owned probably 10 or 12 restaurants in Manhattan incredible restaurant tour All the managers had an interest in the in the restaurant So it wasn't like you punched the clock He went like holy christ the harder I work the most successful adventure is not only in my salary, right?

[00:44:10] Yeah, but i'm receiving something in addition ownership Yeah, you see and you can structure that deal. So there's a lot of ways to be creative in business But I tell people Less is more and before you decide you want to start branching out

[00:44:23] You better have the mechanism in place and people that can carry the message in the ball the same way you do as the owner See, I run my business. I run all my jobs

[00:44:33] I don't care who it is if it's governor schwarz or nega pops into new york or dc I'm there the golden globes. I ran for 14 years personally

[00:44:42] I ran rock and roll whole of fame and the world of austria every year. It was in there that I worked every year I didn't have my guys working it watch sitting home watching monday night football You guys have to remember that also because at some point

[00:44:54] Your ambition which you need a little love just has to be harnessed and managed You're going to want to branch out and you guys like I said, it's nice that you can hang out with each other now But understand the reality of growth for you

[00:45:07] You're going to have to separate continue to communicate right with each other and maybe open up and it's so hypothetical another Studio you see my point and then you have a cousin and then I when I said to you after that

[00:45:19] If you don't have someone as strong as the three of you are You better take a good look because you're about to open up pandora's box. That's the problem. So Lou, this has been Super exciting long time coming. Thank you for for coming here to studio and share

[00:45:36] Your amazing truthful and honest thoughts, you know I think a lot of people are liking that in publishing today in general and

[00:45:45] I took a lot of lessons man took a lot of notes in here. We're gonna process this episode also for me to kind of rethink, you know Especially on the environment that we currently live and and continue to move forward. So fun

[00:45:58] Is there anything else you want to share? I've just First grateful for you being here. I really appreciate it um, I love the passion with which you share your message as well. I think is contagious

[00:46:11] And you know, I like to tell everybody people in this country need to learn how to relax You hear me Learn how to relax. Yeah stop being triggered Take a deep breath Don't get over Yeah, don't get over invested in something

[00:46:26] You know what I mean just yeah, and I tell you guys too you're young guys you're full of energy The expression is pissing vinegar, you know in the police department guys come out of the academy and they're ready to go

[00:46:38] It's called you're full of pissing vinegar and you want to go relax Walk before you run, but you know, you also need, you know, you need some guidance and look you guys run

[00:46:47] You're personally both on the right track. You just have to figure out what the bigger battle plan is I just gave you a couple of the secrets Don't try to have studios all over the country You know because with that's going to be an enormous amount of heartache

[00:47:01] You know and and there are organizations like NBC and ABC and you know, they but these these are heavily heavily financed And there's a different type of mechanism that's employed. Yeah, I don't know if that's what you gentlemen would ultimately want

[00:47:15] You know, I I talk I want to talk to you guys when we get off there about you know, what I want to What we what we need to do on our end, but um, yeah That's it. I'm around anytime you guys need to thank you

[00:47:27] We really appreciate it extremely grateful and uh, I think that's it guys. That's the episode Thank you guys so much for tuning to content's profit and then we'll see you on the next episode. Take care