You Need to Know Before Your Next Post: Shocking Methods YouTubers Use to Gain Viral Views

[00:00:00] Fancy sent me this video on social media yesterday and rage came upon me in a sense, right?

[00:00:06] Yeah, I feel like we should pick a fight with the guy that made this video. Like we should literally...

[00:00:11] Are you actually saying something that you know, that you've learned, that you've tested?

[00:00:16] Don't just go paste it on AI and tell them write the same thing in a different way. Like dude, that is so freaking unethical.

[00:00:25] It's almost like lying, right? Leveraging this. And what sucks is that...

[00:00:29] That's not...

[00:00:30] That's not right.

[00:00:30] That's not what I personally want to be sharing with our clients.

[00:00:35] If you are authentic, right? And not everything is perfect.

[00:00:38] That's when people are going to start seeing that as more valuable.

[00:00:41] Bring out the boxing gloves.

[00:00:44] Hey, I'm Luis!

[00:00:45] And I'm Luis!

[00:00:47] And you're listening to the Content Is Profit Podcast.

[00:00:55] Welcome back to Content Is Profit.

[00:00:57] We just recorded like five minutes and then it all went to...

[00:01:03] You know, to not say bad words. It just went bad. It just went south.

[00:01:07] Went to hell.

[00:01:09] Anyways, we have a special episode today.

[00:01:12] Fonzie sent me this video on social media yesterday and rage came upon me in a sense, right?

[00:01:18] Yeah. And so you have a sense of what we're talking about.

[00:01:20] We're talking about ethics in content creation.

[00:01:23] That's right. And you know, Fonzie sends me a lot of videos.

[00:01:26] And usually my response to them is like, I'm going to ignore them because it might be some type of knowledge or thing.

[00:01:33] But I, you know...

[00:01:34] Knowledge.

[00:01:35] I'm over knowledge at the moment.

[00:01:36] I'm in execution mode.

[00:01:37] Cue in Tai Lopez.

[00:01:38] Knowledge.

[00:01:39] Uh, we've learned a ton.

[00:01:41] We have a lot of potential knowledge.

[00:01:42] We talked about this this morning and it's execution time, baby.

[00:01:45] Uh, but anyway, so this video, I just gave it a chance.

[00:01:49] And after seeing it, it tactically maybe a cool thing, but at the same time, the way that it was,

[00:01:55] that people might take it, it would not be ethical to do it.

[00:02:00] So I think it walks in a very thin line between, you know, ethical content and unethical content.

[00:02:08] Yeah.

[00:02:09] And I think it's important to mention too, that we kind of got our education in marketing

[00:02:13] in an industry that not necessarily talks about copying other people's work, but they do talk a

[00:02:19] lot about model what works.

[00:02:21] Right.

[00:02:21] Yeah.

[00:02:21] But the guy, you know, explicitly talks about do not steal from other people.

[00:02:27] Mainly he goes like model what works, you know, learn from what they're doing, you know.

[00:02:31] Model is keyword.

[00:02:32] Yeah.

[00:02:32] You can learn from the structure.

[00:02:34] You can learn from the words that they use, but like when you put out work, like it has to be your own.

[00:02:39] Yeah.

[00:02:39] Keep in mind too.

[00:02:40] Like this is with context of the video.

[00:02:42] It's like, Hey, if you want more views and you want to be famous AF,

[00:02:46] Deanna thinking that's what it is.

[00:02:48] So, uh, I don't think on our side, we agree with that.

[00:02:52] Right.

[00:02:52] Like if you want to put content out there is for value for people to learn.

[00:02:55] And yes, there are tactics that you can, that you can follow and levers that you can pull.

[00:03:00] But, uh, but that, you know, depends on what your goal is.

[00:03:03] So yeah, I mean, there's a thousand other things that you have to control or like be able to manage

[00:03:09] for your content to be successful in your eyes.

[00:03:11] Right.

[00:03:12] Yeah.

[00:03:12] I mean, we're going to play the video, right?

[00:03:14] So you can hear the audio of it.

[00:03:16] But the main thing is he, he's promising virality.

[00:03:19] It's like, Hey, look, you can go viral every single time if you do this.

[00:03:23] And then as you will see in the video goes ahead and proceed to pretty much

[00:03:27] still other, other people's content.

[00:03:30] Right.

[00:03:30] And you know, if you are a coach consultant, right?

[00:03:34] Speaker, somebody that has IP, like this does not benefit you.

[00:03:39] Maybe grabbing ideas and modeling ideas from other accounts that have gone viral, you know,

[00:03:47] and why would people want to go viral?

[00:03:49] People relate obviously virality with more traffic, therefore potentially more people

[00:03:53] converting to their offers.

[00:03:55] But we can attest that virality doesn't necessarily means a successful business, right?

[00:04:00] You don't need to go viral to have a successful business.

[00:04:03] Yeah.

[00:04:03] That aside.

[00:04:04] Speaker 2 We recently actually have a story with somebody that we worked at, we looked at

[00:04:07] all the data for the past year, everything increased 40%, 50%, 100 plus percent on certain aspects

[00:04:14] with the framework that's working.

[00:04:16] And they're still looking to make changes because that did not translate into sales.

[00:04:20] Yeah.

[00:04:20] Right.

[00:04:21] Yeah.

[00:04:21] And it social media growth doesn't mean that your business is going to thrive.

[00:04:25] So yeah, exactly.

[00:04:26] Speaker 2 So that being said, we're going to play you the video right now and look at it

[00:04:30] through the eyes again of modeling.

[00:04:32] They use a lot the word steel, which I don't know if they did it on purpose to trigger people

[00:04:38] and then people, you know, I know a lot of people that use this type of techniques to get people

[00:04:42] to engage in the comments.

[00:04:44] Yeah.

[00:04:44] But I don't see this one as a very good one because it's going to engage people in a very negative way.

[00:04:49] So let's dive into the video.

[00:04:51] Yeah.

[00:04:51] Let's play right here.

[00:04:52] And then we'll do some of the commenting.

[00:04:54] Speaker 1 You can go viral on Instagram every single time.

[00:04:56] It's not luck.

[00:04:57] It's calculated.

[00:04:58] I've used this three step process many times to create viral videos like this, this, and this.

[00:05:02] Step one, head over to the site called viral finder and input the username of someone who's

[00:05:06] absolutely crushing it in your niche.

[00:05:07] Once you do so, you'll get a list of their most popular videos.

[00:05:10] Step two, download their video using snap,

[00:05:12] insta and throw it into Descript.

[00:05:13] Then wait for it to transcribe the entire video script.

[00:05:16] Step three, copy and paste the fully transcribed script.

[00:05:19] Then open up chat GPT and put down this exact prompt you see on the screen right now.

[00:05:22] In a few seconds, you'll have a much more engaging version of the script that you stole.

[00:05:26] Record it, post it, and get ready to become f**king famous.

[00:05:28] Speaker 1 All right.

[00:05:29] All right.

[00:05:30] Quick little video in there.

[00:05:32] I mean, I will add, I do love the energy, what he shares with stuff.

[00:05:36] I do like the edits.

[00:05:38] I think the edits are pretty good, but pretty much he is talking about stealing other people's work.

[00:05:44] And let's work part by part the process.

[00:05:48] Number one, find an account that has good viral videos and input it into the website that he shared.

[00:05:56] I think it was like viral finders, right?

[00:05:59] And then it will give you their best content.

[00:06:02] I think that is a great tool, honestly.

[00:06:04] Yeah.

[00:06:04] That tool, I haven't heard of it, but I think it's a great tool for you to-

[00:06:08] We've heard of similar ones.

[00:06:09] Yeah, we've heard of similar ones, but it helps you sort through the non-performing content.

[00:06:14] So then again, if you want to model, not steal, those good performing contents can be some sort

[00:06:21] of reference for you to move on to.

[00:06:23] So-

[00:06:23] I mean, we talk about that often in like the first pillar, right?

[00:06:26] Of the six elements that we say, it's like, what do we say, right?

[00:06:29] Unless you're doing an interview, something different, definitely a good tool to have in your belt or your

[00:06:35] team to use as well.

[00:06:36] Yeah.

[00:06:36] Step two, he goes on now and downloads the video.

[00:06:40] Again, I don't think there's nothing bad in downloading the video, as long as you're not

[00:06:44] planning to use the same video, you know, and claiming obviously credits for yourself.

[00:06:49] If you plan on using it somewhere, I think you should text maybe the owner and tell them,

[00:06:53] hey, we're going to use your video for X, Y, and Z, but whatever.

[00:06:55] They're just using it for internal purposes, which is uploading it into Descript and transcribing

[00:07:01] it.

[00:07:02] Which again, at that point, I don't see anything, anything wrong with that.

[00:07:06] Cause it's all for internal purposes.

[00:07:09] They could use that transcript to now, you know, like learn, let's break it down.

[00:07:13] Why is this thing working here and there?

[00:07:16] And again, use it to model.

[00:07:18] But I think this is, this next step is the one that is a very fine line between,

[00:07:23] you know, the borderline between ethical and unethical content.

[00:07:28] Yeah.

[00:07:29] And the next that it takes.

[00:07:30] Oh yeah, go ahead.

[00:07:30] No, I'm, I'm, I'm just saying everybody is free to do whatever they want.

[00:07:34] But at the end of the day, um, if you really want to build a personality, a brand, if you

[00:07:40] want to be known as a thought leader, right?

[00:07:42] I don't think this, uh, reflects that because the next part, which is the, the prompt, right?

[00:07:47] That he does with chat GPT, um, is almost, I don't know.

[00:07:51] Are you going to read it?

[00:07:52] Yeah, actually there's a comment here that wrote down the prompt.

[00:07:57] So I'm, I read the prompt, right?

[00:07:59] And again, we nowadays is people are using AI a lot for their content, which is fine.

[00:08:08] Yeah, I think it's fine.

[00:08:08] I think there's proper ways to use it.

[00:08:11] I am not the believer on AI creating all the content for you and doing it all for you.

[00:08:17] Like sure.

[00:08:18] It can help you kickstart, you know, fill a little bit of the blank page and then you

[00:08:22] put your IP, you put your stories infuse it with your energy.

[00:08:26] Like you become the creator.

[00:08:27] And AI is sort of a helper along the journey.

[00:08:31] But this is the prompt that was shared on that video.

[00:08:35] Rewrite the script at the end of this prompt to create an educational, informative one minute video.

[00:08:39] Keep in mind that the video script will be read out loud and not shown on the screen.

[00:08:43] The script should follow the following format.

[00:08:45] Hook, describe the problem in more detail.

[00:08:47] Discuss the solution.

[00:08:48] Give more detail of examples of the solution.

[00:08:50] Call to action.

[00:08:51] The hook should start with one of the following lines adapted to the topic.

[00:08:55] The easiest way for you to give me 30 seconds and I'll show you two.

[00:08:59] And he goes ahead and puts like two more.

[00:09:00] And then he goes, total script should be a maximum of 120 words with extremely conversational tone

[00:09:06] and casual word choice.

[00:09:08] Here's the script to rewrite.

[00:09:09] And then paste the script that you transcribe in this script.

[00:09:13] Yeah.

[00:09:14] He's literally not adding anything of his own to this.

[00:09:19] He is in a sense plagiarizing somebody's content to just put it out there.

[00:09:26] Personally, I believe this is unethical.

[00:09:29] Now, the workflow I think is great.

[00:09:32] Sure, go and sort out good performing content.

[00:09:37] Transcribe the content.

[00:09:38] But rather than plagiarizing it, use, learn the structure of that content.

[00:09:44] Add your own information.

[00:09:45] Add your own stories.

[00:09:47] Like, use that as a base for your own good performing content.

[00:09:52] Don't just go paste it on AI and tell them, write the same thing in a different way.

[00:09:58] Like, dude, that is so freaking unethical.

[00:10:01] Yeah.

[00:10:01] I just see, I mean, I just see like best case scenario for this type of stuff, right?

[00:10:05] Content works.

[00:10:06] Let's say you get a ton of content, ton of engagement.

[00:10:08] People comment to me like, wow, this is so smart.

[00:10:10] So awesome.

[00:10:11] How do I work with you?

[00:10:12] Perfect.

[00:10:12] You close that sale.

[00:10:13] And then they really want to learn that thing, right?

[00:10:15] Like, what are you going to do?

[00:10:16] Are you going to go ahead and learn it?

[00:10:18] Like, are you actually saying something that you know, that you've learned, that you've tested?

[00:10:26] That's where my conflict comes, right?

[00:10:28] At the end of the day, it's almost like lying, right?

[00:10:31] Leveraging this.

[00:10:31] And what sucks is that a lot of people are doing it and they're regurgitating other content that has been out there.

[00:10:39] So the same content is being recycled a thousand times, right?

[00:10:43] Literally.

[00:10:44] It's an unending cycle of recycleness.

[00:10:49] It's recycled between the AI and people copying the stuff.

[00:10:52] So again, that's why, you know, again, we're going to plug obviously the podcast because it's long form.

[00:10:57] There's no way of lying this.

[00:10:58] Like, clearly we do not ask CharGPT to tell us what the script for this video would be.

[00:11:02] Blood twist, actually.

[00:11:05] But at the end of the day, also you can use that long form to then be like,

[00:11:09] then you can leverage and use these steps to then leverage what you already created from your mind,

[00:11:14] from your framework, from your experiences, right?

[00:11:16] To then maybe create the bullet points of the script that you want to do.

[00:11:20] At the end of the day, you also know, people know if you're reading from a script or you're actually delivering the content.

[00:11:25] And believe me, in 2024 forward, like we said in our predictions episodes, right?

[00:11:30] Yep.

[00:11:30] People are going to lean more into trust with the people that are teaching them online or engaging with them online.

[00:11:37] So if you are authentic, right?

[00:11:39] And not everything is perfect, right?

[00:11:42] That's when people are going to start seeing that as more valuable.

[00:11:45] It is today, right?

[00:11:47] So I am sure 100% that if you see that video, there was a negative reaction in most of you watching this content right now with like,

[00:11:54] oh, is another of these marketing bros doing their thing?

[00:11:57] This is the meta creators, right?

[00:12:00] Or the creators that are talking about creation.

[00:12:04] And oh my gosh, there's a lot of them.

[00:12:06] I will say there's a lot of them that are absolutely amazing.

[00:12:09] We've had some of those here on the podcast.

[00:12:12] We've had some of them on the HubSpot Podcast Network.

[00:12:15] They're absolutely amazing, right?

[00:12:17] They do the work.

[00:12:18] They get in the trenches.

[00:12:19] They have small communities where they're consistently discussing, you know,

[00:12:23] how to become a better creator with their teams, with their community.

[00:12:28] But these meta creators that are just copying and pasting literally and describing is embarrassing.

[00:12:34] And there's literally a comment here that says creators, you know, in quotes,

[00:12:38] creators these days, embarrassing.

[00:12:41] It is.

[00:12:41] It is embarrassing.

[00:12:42] The fact that you're like, this is how you go by.

[00:12:45] You're trying to teach people how to do an ethical thing.

[00:12:47] No, like why instead, why don't you teach them to, you know, think for themselves?

[00:12:52] Sure.

[00:12:53] Maybe you can teach them frameworks and structures on how to create engaging videos,

[00:12:57] but let them do the creating, the creating aspect of it, right?

[00:13:01] Put your own IP, share your own stories,

[00:13:04] like develop your own personality and put it into the video or whatever it is, you know,

[00:13:11] the vehicle that you create on.

[00:13:12] That's why we know, like we, because we've had those conversations, right?

[00:13:15] We're part of that, you know, flow of, of things because we're very proud of what we created.

[00:13:20] And then to somebody come in and steal that, uh, freely.

[00:13:24] Right.

[00:13:24] And then maybe have more success because of like the top of funnel, whatever strategy that it is.

[00:13:30] At the end of the day, right?

[00:13:31] Uh, your content is going to attract the people that you really want in your life.

[00:13:35] And you're going to find out like, that might not be the right person that, that you might be attracting.

[00:13:39] Right.

[00:13:39] And then you will change and then you will go back to being yourself.

[00:13:44] Uh, if you want to really, uh, make a mark of a positive impact with the people that you're,

[00:13:49] you know, sharing your content with.

[00:13:50] So yeah, I feel like we should pick a fight with the guy that made this video.

[00:13:54] Like we should literally do a remix of his video roasting it.

[00:14:01] Sounds perfect.

[00:14:02] I mean, sure.

[00:14:03] It has a lot of view.

[00:14:03] It has a lot of followers, but at the end of the day, like it, it is unethical, right?

[00:14:08] Like that's not, that's not what I personally want to be sharing with our clients.

[00:14:13] Right.

[00:14:14] That's what I don't want to be sharing that with our community.

[00:14:17] I want people to be inspired to create with their own IP and their own stories, you know,

[00:14:23] maybe wake up and, you know, they're having a hard day.

[00:14:26] They're like, I know I need to create something.

[00:14:28] But, you know, once they created that, they feel good with themselves because they actually created this thing.

[00:14:35] They just didn't copy and paste it from somebody else.

[00:14:37] That's right.

[00:14:38] I mean, how sustainable is that?

[00:14:39] You're going to get bored real fast.

[00:14:41] Uh, anyways, rant over.

[00:14:44] Yeah.

[00:14:44] Let me, let me bring out the boxing gloves.

[00:14:47] That's right.

[00:14:47] Ding, ding, ding.

[00:14:48] I know that's fancy on it.

[00:14:49] But guys, with that said, thank you so much for tuning into the Contents Profit Podcast.

[00:14:53] Go ahead and follow the show in your favorite podcasting platform and on social media at Bez Bros Co.

[00:14:58] That is right.

[00:14:58] If today's episode firing you up and you're ready to get in a fight, please don't forget to share this episode

[00:15:05] and leave a five-star review.

[00:15:08] See ya.

[00:15:08] Bye guys.